5 Best Mobile Advertising TacticsPosted by Camden Smith on Nov 19, 2013 in Advertising, Blog, home, Mobile Marketing, Online Marketing
Advertising is shifting mobile – it’s not long just a Google search that matters.
Getting a strategy in place for your mobile advertising is key, because wallets, gift cards, appointments – all of it is tied to mobile advertising!
The numbers in Mobile Advertising
72% of small-business owners have planned for mobile advertising increases with budget and 65 percent of them will boost spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners.
Google and Facebook are shifting more of their revenues to mobile advertising. In fact, a business can no longer find itself on a web search alone. It takes a robust campaign including mobile advertising, web advertising and traditional redundancies in your marketing plans.
Five Critical Mobile Advertising Tricks to Make you Succeed
1. Create A Native Mobile Ad
“Native advertising” is a new buzz word. It’s a form of advertising that compliment the website it is running on so that it appears to connect more quickly and effectively with the website visitor. Your online and mobile ads do may no longer need to match your BRANDING.
A native ad by a phone accessory retailer might appear on a blog that has mobile phone reviews, which encourages a warmer lead and improves click-through opportunities.
2. Use A Mobile Display Advertising Partner
If native mobile advertising doesn’t appeal to you, you may prefer partnering with a mobile display advertising entity such as Jumptap, mMedia and Mojiva.
This type of advertising allows the beforementioned partners to ensure your ad reaches a wider audience. Additionally, features like contextual ads work much like native advertising and ensure only the audience that would benefit from your product or service sees your ad, offering a higher chance of click-through and activity.
3. Build A Foursquare Ad
Geolocation ads are key! Now I have not been a huge fan of foursquare ads until they made some changes – now they work in your favor!
Geolocation mobile app Foursquare allows users to “check in” at a physical location. This could be a restaurant, bar, gym or car dealership. By checking into the business, a customer has the option to share their location and buying preferences with their online connections on Twitter and Facebook.
As you know, customers check in and they can become the mayor of your abode and you can give out rewards. If you don’t want to depend solely on check-ins you can also create an ad that runs on the Foursquare app. Foursquare Ads only charge you when a potential customer takes an action. The difference is that it only counts when that person visits your store, thereby driving more foot traffic to your storefront.
4. Take Advantage Of QR Codes
One of the most misunderstood and maligned forms of mobile advertising is the QR (Quick Response) code. Similar to the barcode on a grocery item that’s scanned at a supermarket checkout, QR codes are simple and effective ways to drive mobile advertising—if used correctly.
The biggest fault many businesses make with QR codes is not optimizing the experience when you scan the code with your phone, either by a built-in feature of third-party app. Instead of optimizing for the mobile user, businesses are directing people to standard websites or poorly designed landing pages, where it’s almost impossible to take the desired action, such as making a purchase or signing up for offers.
To truly take advantage of QR codes, consider the following tactics:
• Use real-time marketing with your ad. When customers scan the code, offer an immediate discount or, if in a restaurant, a free drink or appetizer when they present the code.
• Drive the clicks to a simple yet optimized microsite. Have your offer of the week coupled with a simple “Text me when new offers go live” call-to-action to encourage sign up and use of the QR code.
5. Think Local With Your Keywords
The simplest and honestly most cost-effective way to benefit from mobile advertising is to “not advertise.” Instead focus your website or certain pages of it on local, organic searches instead.
As smartphone users increasingly use GPS and apps like Google Maps, along with search terms to find local services and businesses, being optimized for these types of searches can benefit your physical foot traffic exponentially.
To give you an idea of how important local mobile search is to your business, consider these statistics:
• Mobile searches for restaurants led to a 90 percent conversion rate, with 64 percent visiting within an hour of the search.
• 74% of mobile users used their phones to get “real-time location-based information” directions, up from 55 percent the previous year, according to the Pew Research Center.
• Mobile search will generate 27.8 billion more queries than desktop search by 2015.
With these kinds of numbers, it’s clear that simple SEO isn’t enough for your business—now you need to optimize for local mobile search, too. To take advantage of this shift in research patterns, your business needs to ensure your main website is optimized for these potential customers.
• If your site is not already mobile-friendly, consider revamping its design now. Ideally switch to a responsive design that automatically resizes the screen and provides the optimal user experience for your visitor.
• If you have an e-commerce section, adjust keywords and alt-tags on images to target local searches (“buy the best seafood in New Albany, New Jersey” versus “New Albany seafood,” for example.) Also, ensure that smartphone users can make purchases easily.
• Optimize your images by resizing them and name your images keywords you think people are searching for – businesses forget this!
Get a mobile advertising strategy – or you’ll fall behind. Read Mashable for more information – a great site to stay up on your marketing.