Affordable Marketing: Free News Coverage

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3 Affordable Marketing Methods to Promote Business

Naples marketing firm DREAMFly Marketing brings 3 ways to market your business for free or lower costs. Kick your competition to the side with effective and affordable marketing!

Get your business published in the news. Follow the steps in this second part of our 3-Part Affordable Marketing Series.

Learn 3 affordable or free marketing methods to increase business in this Affordable Marketing Series.

Public Relations That Delivers News Stories

Naples marketing firm, press release, affordable marketing, business news
The most important tool you have is your business’s news, its happenings, its deals for customers and your general promotions.

Failing to promote your news through public relations to the media in addition to direct consumer marketing reduces your company’s exposure.

Press releases deliver company news and can be written to reflect current market trends. For example, you might consider including unemployment information in a release related to expanding your own company’s job opportunities.

Quick steps to kicking up your company’s image using free media coverage:

  • Press releases should offer unique news – brainstorm for news ideas about your company
  • Submit your company news to your local newspapers’ business section editor
    Often, this is the easiest way for publishing news of promotions, awards, grants and things of this nature.
  • For events, create news opportunities by bringing on event sponsors and have those sponsors send out press releases about your event as well.
  • Send story pitches to media members who specifically cover the type of news you have
    For example, if your business has a staff member returning from overseas Military, you might want to contact a reporter that has covered other Military stories, not necessarily a business reporter.
  • Download our FREE Press Release Template
    Click the link above and scroll down to the free press release template. It outlines what to write, how to write and how to capture the media’s attention.

Make Your Business News Pay

The best and most affordable marketing tool you have, like we mentioned before, is your own business news. Send it out in press releases. Post your news online. Post your news on your social media accounts and your company website.

Never assume that if you send a press release out to the media that your customers have access to it. In the older days, you would send a press release and the media would publish most news. Now, there are so many more marketing savvy businesses, like yours, that the media is able to pick and choose what they want to cover – so make sure your news is truly news.

Learn what news is newsworthy in our Making Business News Newsworthy Blog.

For major news, again you might consider hiring a marketing firm to spread the news of your business. Not every business has news of national interest, but a DREAMFly client that ran a fitness competition recently had inquiries all the way from the UK, because we sent the press release out internationally – so you never know!

Maximize your marketing by making it affordable for your budget. This is part 2 of a 3 part Affordable Marketing Series.
Read Part 1: Networking Your Business Up.

Have Questions?
Get in touch with DREAMFly by clicking here.

About Camden Smith

Camden Smith has written 77 posts for Marketing Magnetics.

Camden Smith owns DREAMFly Marketing with 16 years in strategic marketing and television journalism. Her cutting-edge, aggressive marketing skills have earned her numerous awards. Smith lives in Naples, Florida with her daughter London.



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  • Marla Stanley

    We’re using your press release template and seeing results – download it folks!

    • http://www.dreamflymarketing.com Camden Smith

      Great to hear Marla! The template really lays out how to write and what to write.

  • Monica Hernandez

    I think some people use press releases just to advertise sales but really it should be news. I so agree! 

    Great advice that we can submit business news to local papers’ business sections…never even realized that.

  • Monica Hernandez

    I think some people use press releases just to advertise sales but really it should be news. I so agree! 

    Great advice that we can submit business news to local papers’ business sections…never even realized that.

    • Eric

      So right – but releases are kind of sales right?

  • Eric Tanner

    We make sure our news is really news and releases have to be written for the media not your board. I had a problem once with the company I work wanting to write a release to sound like a sales pitch and the media won’t publish that kind of news.

    We rewrote it to provide tips for consumers and less about the company and it landed us a  nice article in Texas.

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