What is the BIG DEAL about selling?

I hear it all the time in the network marketing industry, “We are not selling.” People in the selling business try to convince people, and we don’t convince anyone. We “refer,” or “help” others.

I am not against using the word helping instead of the word selling, especially when doing so as a means of assisting you psychologically with how you approach prospects for your network marketing business. But, the fact remains, we are still selling.

What is all the fuss about?

Make no mistake about it! Network Marketing is a form of selling. Not that there’s anything wrong with that.

Now before you get excited, let me explain. I agree that network marketers are not traditional sales people. Being a “salesperson” involves a great deal convincing others to purchase a product or service. It is a very hard-driven, commissioned-based industry. Chances are, if you don’t make the sale, you go home, figuratively speaking.

In the network marketing industry, we are definitely not trying to convince anyone to become involved with our business. Because if you have to convince them to join your business, you will most definitely have to convince them to work. And who has time for that?

The network marketing industry is a referral business. Let’s be clear about it. When we are referring a Multi-Level Marketing (MLM) business opportunity or products/services to others, we are attempting to influence their decision. And anytime we try to influence the decision of someone else, then we are selling.

Darren Hardy, Publisher of Success magazine said recently,
“Selling really isn’t as complicated or mysterious as we make it out to be. Selling is simply about influencing an outcome.”

Some of you may have some issues with the term, “influencing.” Instead, think about it this way. When you are referring your MLM business to prospects, do you not tell them about all the great attributes of the business?

Do you not talk about the financial freedom that is possible; the free time you could possibly have; the fine people you will meet; the improvement of your personal development? Of course you are!

You are most certainly not telling your prospects about the negative aspects of the network marketing industry. So by advising people of all the positive aspects of the industry, you are attempting to influence their decision to become involved, and in doing so, you are selling.

There is nothing wrong with that!

There seems to be such a negative connotation to the word “selling” when it’s associated with the network marketing/MLM industry. We sell every day of our lives in so many different aspects. Let me give you some examples:

  • When you are trying to get that big raise from your boss, you are selling.
  • When you are trying to convince your spouse as to why the household needs a 75″ big screen TV, you are selling.
  • When you are trying to convince your children that a trip to the museum is far more exciting than one to the amusement park, you are selling.

We have all become so adept at selling ourselves, our stance, our opinions, beliefs etc, that we don’t even look at it as selling. We do it all as second nature. But I am certain that you would have no qualms about referring to these situations as selling. But place a MLM business behind your comments and then no way is it selling.

We all have to stop being so defensive when anyone refers to the network marketing as selling. Remember, the governing bodies of network marketing companies in Canada and the USA are called the Direct Sellers Association and the Direct Selling Association respectively.

Do not hide behind the euphemism’s that many in the network marketing industry use when they are asked by a prospect, “Do I have to sell anything?”

Be proud of what you do! Be proud of being a member of the Direct Selling industry! I am proud of what I do, and if you have enjoyed this post, please fell free to share it with others.

Wishing you great success! – Vince A. Giorno



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Best Crisis Communication Tips

There is always a crisis and the question is are you a pro or an infant at handling them?

Commonly referred to as “situation room” issues in the business world, a dramatic crisis news item can be turned around into a positive if you become a crisis communication expert.

Make Your Mouth Sing
The first step to successful crisis communication, yes we really mean that, is to remain calm, collected and think before you do anything. It helps to have a crisis communication marketing plan as well.

Sound easy? Imagine 10 news cameras in front of you. The media is demanding answers on behalf of your customers or the public with questions like “How do you explain the misuse of funds ” or “Explain how you’ll avoid this disaster in the future.” Still think it’s easy?

Best Crisis Communication Tips for Minimizing Bad News Coverage

  • Focus on Positive Outcomes of the Crisis
  • Beware of Smiles
  • Know All Critical Elements of the Issue
  • Create Standard Media Answers
  • Take Advantage of Your Website to Answer Consumer Questions
  • Never Lie to the Media


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Free Online Marketing Tools That Drive Improvements

It has become way too easy to fall into the $9.99 purchase trap for online marketing tools. It’s the old “Buy high sell low” trap.

You aren’t alone getting sucked into the “buy this for $9.99″ with the small type at the end “and review for $49.99 per month.”

Emails fall into your inbox claiming to rank your website, improve your Facebook page, attract more Twitter followers, help you with Google AdWords and offering the latest trend in online marketing tools. Below are free online marketing tools

Take What’s Yours Free!
I’m a self admitted person who buys high and sells low on personal items, but when it comes to business for all of us no matter where you are it is imperative to be smart with your budget.

Free Tools For Online Marketing You MUST Try

  1. Eightfold Logic Linker: Free link building system: Set up a profile free and it connects you with other users whom you can share your website link with. They list your link. You list theirs. Everybody is happy….why?Boosting incoming links to your website automatically raises your website ranking with Google and other search engines.

    There are websites that sell incoming links for your website, but those links have no real business lead value. Build your incoming links with a quality group of connections.

    Why? If others are linking to you, then your website must be important. Incoming links is more important than keywords now according to Google’s latest information.



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It’s Up. It’s Down. The Confusing Profit Outlook

Well it’s confusing folks and that’s putting it mildly. Some companies are increasing their profit forecasts, whereas others are sliding them down significantly. Many are naming their best marketing practices to praise or blame.

Think other business’s profit outlook don’t affect you?
You couldn’t be more wrong
. But who wants to talk money? Well, I do and so should you!

As reported in the Marketing Magnetics’ Jan. 25, 2011 blog -”2 Ways to Heat Up Business”, national brands like ConAgra are seriously seeking dough into new WOW product ideas, but despite a return to WOW customers, some companies are reporting less than WOEful profits not WOWful.

The point is profits and money, of course, drive business, employment, investments and all economies. So, confusing profit talk does affect your ability to work, your ability to earn and your ability to market to customers. What are the best marketing practices right now?

Google search “First Quarter 2011 Profit Reports”, you’ll see a messy mix of headlines including “Company X boost profit forecasts for 2011″ and “Company Y Misses Analyst Profits Estimates”.

Pharmaceutical Giant Bristol-Myers Reports Losses

Bloomberg News, Jan. 27, 2011
Income from continuing operations [on drug Plavix] fell to $483 million, or 28 cents a share, from $818 million, or 41 cents a share, a year earlier, New York-based Bristol-Myers said today in a statement. Excluding one-time items, profit was 47 cents a share, missing by 1 cent the average estimate of 15 analysts surveyed by Bloomberg.

So what’s it mean?
If the giants still have issues, you too as small and medium business owners must think long and hard about marketing your services to customers. Who is your generic competitor?

Marketing Tools to Identify and Rise Above the Competition

  • Take Your Business Above Sales
    Example: Shoe store owner hosts a sale on a weekend and partners with a foot doctor to come perform free analysis on customers as well as a fitness expert to discuss shoes and the effects on fitness. That’s marketing not just a sale.
  • Identify Your Target Audience – be honest – who is it really?
    My father, for example, is a high service dentist with the laser and all the high-tech toys, but not everyone wants a full service dentist , maybe they don’t care. His target is people with major issues that need resolved and individuals who put a no value limit on caring for their body.
    Reality check: The general audience would be a coupon clipping, deal grabbing audience who doesn’t care where they go.
  • Reduce Prices Slightly (preserving profit but undercut the competition by just $5)
  • Brilliant Marketing Moves
    The most brilliant move I made for a client once was to promote a coupon that “looked” like a discount for a water park, but in fact was part of their existing fee to give residents a discount.
    More than 500 people went to the park because of the creative marketing coupon!

Today, you have WOW customers, and that is the best marketing practice period. Consumers are able to purchase any product, any service anywhere.

As an employee or an employer, identify a WOW factor you are comfortable with…..but hey, you have nothing to lose so be creative! How hard is it to bring another outside vendor in to help promote your business?

Step out of the coupon or doing nothing box: Be the Person You Want to Be Every Day – successful.

For more information about our services, contact DREAMFly Marketing.



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To Tweet or Not to Tweet

Why would you want to read about people you most likely don’t even know on Twitter?

That’s the question – will it work for you or your business?

Unlike Facebook, follows can be generic not following a pattern like Facebook using alumni from academic institutions. So is it really useful for business?

For affiliate link users, Twitter is the perfect resource. Affiliate links, for those who are unfamiliar with them, are links that pay you when you post them and visitors click through to the links. Often they sell general products, marketing and software.

The Pros and Cons of Twitter – Decide for Yourself
Pros

  1. Larger audience focused on services and products
  2. Affiliate links may make you additional money
  3. Tweeps or followers more likely to share your information than Facebook users

Cons

  1. The life of a tweet is about 15 minutes
  2. New Twitter API formats have made it trickier to grow followers in bulk
  3. Most followers are strangers or remote acquaintance
  4. Linked In Poll

    Out of 60 respondents, 83% responded they spend more time for business on Linked In than they do Twitter. In another poll, 40% of users say they only use Twitter to promote their blog not gain business.

    Results pulled on Feb. 13, 2011.

    twitter poll, linked in poll, twitter, linked in, online marketing

    Are the Pros Enough on Twitter
    DREAMFly Marketing is certainly not suggesting Twitter is useless, but what we are pointing out is you need to think long and hard about all the effort you are spending on social media.

    Have you matched your strategy to the social media sites you are using?

    Twitter, twitter benefits

    Twitter is great to use if you want to drive traffic to your blog, increase comments or drive people to your Facebook,
    but the key to driving traffic is to use the old trick of
    sell without selling.

    Your Tweeps (or followers) will share your message with their own followers if they like your message, whereas fewer connections re-promote posts of friends on Facebook.

    A great benefit to Twitter is that often people receive the information on cell phone feeds, whereas most people check Facebook during the afternoon and evening hours during the week.

    A Twitter Tool You Need
    HootSuite -
    Schedule Tweets in advance and reduce the time you spend communicating without compromising your message. HootSuite is the most reliable scheduling source.

    Tip – tweets must be unique and cannot be exactly the same. Twitter prevents this to avoid spam.

    Twitter is a business key to connecting across the globe. But your marketing plan and business strategy have to be able to support using Twitter. What do you mean?

    If you are selling marketing services like us at DREAMFly Marketing, connecting with strangers is a great idea. On the other hand, selling care for seniors or specialized services that are focused on local markets only may not be the best usage for Twitter. Instead, use Tweets to drive website and blog traffic.

    Match your Twitter usage for what works with a “global” or “national” audience.

    How you use Twitter is ultimately up to you, but make sure your efforts are worth your time.

    For more information about our services, contact DREAMFly Marketing.



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