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3 Ways to Fall Back in Love With Work
Lose the Attitude

Uninspired and feeling like you need a pick me up? Three ways to pick yourself up, dust yourself off and lose the need to feel sorry for yourself at work.

If you find yourself with the same attitude that makes you want to slap others, it’s time for a change. Focusing on performing at your top level for work or perhaps balancing the budget of your business, can send a lot of us into a blues waltz with our own desire to succeed.

Three Ways to Feel Great About Yourself and Your Work

  1. Identify What’s Causing Your Dislike at Work
  2. List Three Things You Love About Work
  3. Complete Two Projects Your Attitude Has Delayed

      “Speak when you are angry and you will make the best speech you will ever regret.”
      - Ambrose Bierce


      1. Identify What’s Causing Your Dislike at Work
      Someone complain against you? Customers tough to deal with and no thanks from the boss? Owners – spending your days worried about the bottom line and unable to find joy again?

      work attitudes, lose the tude, passion for work

      Bad days lead to worry, angst and unease Bad days create lasting impressions. A bad day only goes away if you kill it.

      Lose your tude: 1) recite “I will have a good day and a good attitude” in the mirror and by 2) stopping your complaining and embracing change at work.

      2. List Three Things You Love About Work – Can You Do It?
      It’s easier to complain than be positive. It’s easier to blame others than take responsibility. Take charge.

      Focusing on the positives prevents bad attitude canker from killing your excitement at work. Personal example: A few weeks into overhauling branding for a company I worked for, one employee was pushing back on the new rules. For weeks, the relationship was strained and cancerous. My supervisor said, “Figure out how to get staff to follow the policy.” So, I created an empowering atmosphere for marketing decisions with a committee and solved the issue.

      3. Complete Two Projects You’ve Been Putting Off
      This is the easiest task for most of you, especially men. Don’t lie – we’ve all put projects off.

      Contributing to projects successfully creates enthusiasm and renews dedication to work. It also allows supervisors and/or coworkers to take notice of your renewed vigor and energy creating continued passion.

      “The best way to appreciate your job is to imagine yourself without one.”
      - Oscar Wilde


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A big company that couldn’t DID.
Have an idea to dominate your competition?
Believe it – It CAN Happen!

It’s easy to get yourself down, whether you are an employee of a big employer or the big boss – the bottom line is you have to believe in yourself.

Sound too cheesy? Try this on for size. Internet conglomerate decides to develop software that can be used on cell phones. Critics said Google couldn’t beat Apple’s iphone and yet it’s happened.

Google earns gold star. Business learn how to succeed by Google's example.Two years following its launch, Wall Street Journal reports Google has earned a strategic marketing Gold Star with consumer’s as the Android software phones are now outselling the iphone.

Google’s Android software has grown sevenfold with 33.3 million purchases in the fourth quarter of 2010.

There is even an Android and Me community online. iphone lovers may deny Android’s climb, but sales speak and iphone has reported a slip in sales.

So How Do You Achieve a Marketing Gold Star?
Easy. What are you doing better than the competition?

Ask yourself what improvements would allow you to totally dominate? Just a small difference over the competition can produce a strategic marketing win.

Bank business on company or personal strengths. This reduces the risks – and yes employees this applies to your job performances!

The days of working hard with a payoff are over – work smart. Google has proven that despite its critics that strategic marketing and planning of only an idea can win millions of customers if you exceed consumers’ expectations.

Discover your Gold by asking:

  • What are my company’s real strengths?
  • What are my company’s weaknesses and can we improve those or stop those services?
  • What are we the best at?
  • How can we further improve our top performance and/or service? (Brainstorm as if the sky is the limit)
  • If we made these improvements, how would it affect the competition and our revenues?

If you answered, yes you have a strength that you could improve with some change, you’ve found your pathway to Gold.

A Naples, Florida Gold Example
Treasure Island sounds like a vacation destination, but it is an antique gift shop. A Naples, Fla. attraction, the shop carries genuine and not so genuine antiques. It earns a gold star for its uniquely large inventory.

Treasure Island earns a Gold Star also because its dealers desire to find you exactly what you want. Just like your favorite garage sale, you can find anything in this store and the antique dealers are local.

While it may not dominate in Renoir paintings, the store beats the competition, because consumers’ love to lose themselves inside if only for an hour or two to dream of better days….and maybe make a purchase to create a new, old memory.

Start thinking. Start growing.
Our Naples marketing firm, DREAMFly Marketing, for example, focuses on marketing planning and public relations. We turn down work that is not our domination focus so we remain focused on our own strategic marketing Gold Star.

Dream. Believe. Your potential is calling.

Grab a piece of paper and start brainstorming those great ideas right now before those ideas fade. Be inspired. No more saying “I can’t” or “I would if” – just do it, as Nike says. Do it now!

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It’s Time to Break Out Risk for Businesses

USA Today is reporting that many businesses are ready to go beyond “sales” to attract customers following the economic fall that began in 2008.

While doctor offices and the medical field may not be showcasing sales, most of the private and public commercial industry has focused on half off and weekend promotions to boost business. How many stores have you gone to this year because of a sale? 5? 10? 20+?

What Are the Marketing Keys for 2011?
According to product launch experts, the key is literally getting out of the mundane box the economy has put us in.

“We’re going to see a ramp-up in risk taking.”

- Tom Vierhile, director of product launch analytics at researcher Datamonitor

Strategic marketing includes the development of new products. But what about those of you not “creating” an actual product, right?

A great example of out of the box thinking is taking a small financial risk as opposed to a large one. Con-Agra, manufacturer of microwavable popcorn, is creating a popcorn with a bag that becomes a bowl!

On a local level we have to think just as smart but financially smarter.

A Strategic Marketing Guide of What Consumers Want:

  1. Time Savers
  2. Products at Their Fingertips
  3. Convenient Products for Lifestyle
  4. Local if affordable over national products
  5. Connection to favorite products on social media
  6. Customer Service
  7. We like to produce what WE think is important, but with so many choices and so little time consumers need YOU to fit THEIR life quickly and simply. Two good examples in Naples, Florida of this success are discussed below.

Time Saver Success in Southwest Florida
Naples, Fla. based BlocDeals is a local-focused coupon website that emails time and money savers to its subscribers. Advertising here makes it simple to discover new customers. Groupon does not allow medical facilities to advertise, so if you are in the medical field find a local coupon website

Strategic marketing, coupons in florida, marketing trends

BlocDeals connects local businesses with local customers.

to promote your out of the box sale or idea.


“We are truly a local company for local business and our flexibility allows us to help local businesses maximize revenues. This is also how we have grow to be a very strong competitor locally in Southwest Florida for a large national company like Groupon.”

- Robert Desiano, BlocDeal founder

Desiano believes his success is because he is helping businesses succeed and meets regularly with advertisers to create robust working relationships, which takes us to the second and most important component for 2011 success.

Customer Service – Be Honest Do You Have It?


Does anyone remember the days when instead of voice mail you spoke to a person immediately when you called a business? Where did customer service go?


The most perfect example of customer services in Southwest Florida is Petunia’s of Naples, a fun, fashion boutique for women on Fifth Avenue South in Naples, Fla. Owner Claudette Willis said her customer service is simple. The store opened in 1994.

“When a client walks in, I learn their name, their mother’s name, their pets names. I care about their personal information, because that’s what customer service is about. When someone walks in and you remember what they purchased and their personal details that is what makes the difference.”

-Claudette Willis, Petunia’s of Naples owner

Best tips for 2011:

  • Create opportunity thinking beyond sales
  • Take a hard look at customer service standards and policies
  • Connect with customers online, in person and through the mail
  • Be personal in all that you do

Contact DREAMFly Marketing with questions or post questions on our web or Facebook pages.

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Press Release Templates to Drive YOUR News

Endorse Us With Google+

media interviews, press releases to news, news coverage

Camden Smith of DREAMFly Marketing jumps in to help a news crew cover a press release prompted story. It never hurts to help the media.

There are a number of opinions on how to write a press release and what type of template to use. For local markets (non-national) news releases, the best press release template is one that does not use the “About Us” section after the actual news.

What am I talking about?
Corporate press releases tend to throw all company information towards the end of the release. This is required by many online press release sites; however for local media this is useless. In this post, this style is labeled an About Us PR Template.

For local media outlets including newspapers, it is important to use company history and information as an integrated part of the press release’s news.

Examples of these 2 styles

Download a PR Template That Delivers
Want news coverage but not sure if your company news is really news?

It’s all about how you lay out the information and how you write it.

If you are unsure how to write a press release in the most effective manner, please read “How To Write a Press Release” to ensure the maximum success.

Post questions about press release writing and formatting in the comments area – we will provide you with solid solutions and understanding.

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Event Planning: Best 4 Playground Rules

Remember dodge ball and other fun, silly games we played as children on the school playground? There were days I am sure we all remember we witnessed or participated in arguments on the playground or temper tantrums and on occasion a dodge ball thrown in another kid’s face.

event planning tips, best four event planning tips, promotions

Avoid Event Committee Throwdowns

Unlike an elementary school playground, event planning requires patience, understanding of others and the ability to go after what you want without upsetting others…unless you want repercussions.

4 Actions to Take the Sting Out of Event Planning

  1. Create Friendly Playmates
  2. Share the Toys
  3. Develop Bragging Rights Strategy
  4. Get Sponsors to Spoil You

Finding Friendly Playmates

Passionate people are attracted to event planning. Passionate people may try to take control of your event. Play to event partners’ strengths and give up control when it appropriately benefits the event.

You need at least four business partners to help plan an event for say 1,500 people or more. Bring playmates to the schoolyard that offset your weaknesses.

A great event example of partnerships is Howl-A-Day Jubilee, a pet shelter fundraiser in Naples, Florida, which I created with the shelter in 2005. While strong on promotions, I was weaker on event site plan creation. By allowing event partners take over the site layout and many other responsibilities, efforts paid out with five thousand pet owners attending the 2006 event donating nearly $12,000 to the shelter.

Find event partners outside of your regular circle by contacting professional affiliated groups, churches, non-profit organizations and nearby businesses.

How To Share the Toys
Disagreements will arise. Prevent event committee members from throwing their toys at each other by remaining in charge as the committee chair.

Never let committee members argue. Compliment each partner for their enthusiasm and then ask to discuss all ideas. Talking it out generally works to refocus passionate board members.

Sharing event responsibilities is at the heart of sharing your toys. Give board members important jobs, not the ones you don’t want to do. Finally, compliment all of your partners repeatedly and meet offline with those under performing.

Developing a Bragging Rights Strategy
How to promote and when is the question.

Event partners must create a strategy behind the event’s slogan, logo, tag line or promotional text and what marketing materials will be printed. Strategy includes a delivery plan for all your marketing materials.

Most affordable, promotional handout: 3″ (wide) by 8″ (tall) bookmark style point-of-sale handout. 90,000 of this type of handout costs between $1,500 and $3,000. Why this? Black and white flyers do little to catch consumers’ attention. A 3X8 handout is smaller and more convenient than a flyer. It’s easy. It’s cheap. It’s fast. Stores will agree to hand it out to their patrons and sometimes your libraries.

Too many event planners forget about the importance of follow through with a promotions plan. A distribution plan is key. Without it, you can’t maximize your promotions.

Getting Sponsors to Spoil You
Every event need sponsors to spoil it with riches.

Sponsors make the difference between making money and losing it. Call friends. Send social media alerts. Ask others to share. Develop a sponsorship kit with a cover page, 3-4 sponsorship level choices and ask your event partners to earn at least two sponsors each.

Call local media outlets who may have expressed interest in your type of event before.

Summary: Make It Simple
Event planning isn’t brain surgery. All you need is reliable playmates, orderly assignments and a solid strategy behind your event promotions.

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