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3 Ways to Know if Pinterest Should Be Added to Your Social Media Strategy

As a marketing company in Naples serving clients nationwide, we make it our business to know social media trends.

Pinterest has been a HUGE hit primarily because it often leads to higher interaction on photos and blogs. Should Pinterest be part of your social media strategy?

Could Pinterest be critical to YOUR social media strategy?
…that is the question, right?

Pinterest is fabulous for companies who need comments or interaction with photos or who are looking to build their online visitors by linking interesting photos or blogs to Pinterest, but if you are looking for a space to sell…it can be a little bit more of a challenge.

3 Ways to Measure Pinterest’s Importance for Driving Traffic

  • Do you have eye candy for the web?
  • Do you have a system for developing creative visual content in existence?
  • Is Pinterest already driving website traffic?

What’s Your Eye Candy?
Does your blog allow you to set a featured image because if not you may NOT have good eye candy to promote your blog…
but if you have interactive, interesting photos, Pinterest is perfect for your business!

Put Your Best Photos Online
Use the PinIt button while browsing the Internet to “pin” or essentially like pages you see. Create categories of Pins and incorporate it with your social media strategy to expand the online audience.

From Social Media Examiner – “The bottom line is that your best stuff needs to be easy to pin from your homepage. It needs to be branded well, visually impressive, and valuable as stand-alone items. This is your first order of business.

Create a unique Pinterest account. When you create your Pinterest account, you’ll want to set up unique pinboards to feature your best visual content. As you pin them into Pinterest, they will be repinned over and over.”

What’s Your Visual Planning System?
If you just snap photos and post them, this may work for Facebook, but for Pinterest, you need a social media strategy to connect with the audience.

The social media site’s users comment on personal, professional, funny and serious photos alike and it can be a great way to gain input from outsiders about your creative ideas such as art, drawings, logos etc.

pinterest tips for social media strategy
Be creative! Think like a consumer, like an artist, like a creative muse.
If it isn’t interesting and funny or does not invoke some kind emotion find another photo. Use photos that connect so they will be pinned and repinned to spread your brand across the global market.

Is Pinterest Driving Traffic to Your Website Already?
Check Google’s referring traffic site list for your website and focus on those sites not already incorporated in the social media strategy. You may find sites on the list previously unknown.

Focus on referring website to generate traffic and build a following. Know your social media referral list by looking it up on your Google Analytics account.

Social media accounts and profiles should drive website traffic. Managers get caught up in “follower” numbers but the real goal is website traffic and branding.

So if products are your game, make creative photos your name if you plan on using Pinterest!

Using this social media site – tell us how you like it. If you like what you’ve read sign up for our free newsletter! Contact us with questions!

About us: DREAMFly Marketing, a marketing company in Naples and Southwest Florida, creates branding strategy for clients across the United States. Our marketing company in Naples focuses on marketing strategy, advertising, public relations and social media online marketing, online marketing and promotional products.

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4 Ways to Marketing in Florida’s Off Season

As local Southwest Florida consumers cheer for the end of season and say goodbye to bumper to bumper traffic and a lack of reservation spots available at their favorite restaurants
…business owners gear up for the slower summer or non-season shopping season.

Keep in mind every target market has an “off-season”, so feel free to use these tips as they apply to your business market. Great marketing ideas work any time, any place!

Without national, multi-million dollars budgets, Southwest Florida businesses in Sarasota, Port Charlotte, Naples and Fort Myers must call on more creative methods to grow business.

Typically, Southwest Florida service oriented businesses close for “Summer vacation” in August or September, but we challenge Southwest Florida businesses to develop true marketing strategy for non-seasonal business from May to October.

The last U.S. Census Bureau report shows more than 300,000 annual residents reside in Collier County and twice that in Fort Myers, so by identifying a target market and incorporating targeted, integrated marketing methods, businesses are sure to see a boom in the off-season months.

Avoid Southwest Florida’s Summer Revenue Drought
To drive non-seasonal business in Southwest Florida or any where, a business must have a “seasonal” marketing strategy to reach a larger audience with a targeted marketing plan.

Use social media profiles and pages to create a promotion. The easiest method is to use Facebook and Twitter to promote a discount for check-ins at the business.

For example, Coastland Center Mall in Naples has vendors who offer shoppers 10 to 20 percent off purchases simply for checking in to the store on social media platforms including Foursquare, Facebook, GoWalla and Yelp.

Social media marketing and check-ins create loyalty discounts and avoids devaluing products and services plus the social media platforms advertise the promotion to nearby, unrelated mobile users.

Social media marketing is a must for successful marketing strategy. It cannot be avoided. Mobile users love to check in and share their locations with friends – so make your business shine!

Create consumer-focused events where shoppers set appointments for one-on-one attention with sales staff. This method is consistently used by cosmetics and clothing retailers, and it can be used as a promotional method for every business if staff commits to calling loyal customers and promoting the event.

Events often make the difference between making and missing sales goals.

Steps 3-4
Finally, steps three and four require Southwest Florida businesses, Fort Myers, Collier County and beyond, to participate in local summer events as a free advertising method. Events also empower you to collect “new” client information focusing managers on cultivating customer relationships and connecting with new customers.

Sponsor a Local Event
Consumers now face with millions of choices any given year and in order for new consumers to find you, you may need to put yourself right in front of their faces. The best way to connect with new consumers is to sponsor or participate in local events that are expecting audiences of 2,000 people or more.

The Fort Myers metro market area for example boasts more than 300 annual events – so get involved. Not in Florida? Call your Chamber of Commerce!

Develop a Client Card System
Finally, tracking your client must be your business every day. Know what each and every one your customer’s wants and needs and follow-up with them regularly.

Electronic client tracking systems are fabulously convenient, but make it mandatory for staff and management to set phone call, email and birthday reminders so clients avoid falling through the cracks.

Boom Business With a Strong Off-Season Marketing Ideas
It’s off-season in Florida from May through October, but that doesn’t mean death to revenues! Whether your business is in Fort Myers, Naples or beyond, off-season marketing is key to growth.

Brain storm marketing ideas to develop strong community partnerships, new events and promotions to captivate your local audience’s attention.

After all marketing strategy doesn’t come from pulling clouds out of the sky – it takes turning great marketing ideas into real revenue boosters.

It simply calls on us to be smarter and more engaged business owners with a marketing strategy that connects, because after all we owe it to our non-seasonal customers.

About us: DREAMFly Marketing, a marketing company in Naples, Southwest Florida, creates branding strategy for clients nationwide. Our Naples marketing firm focuses on marketing strategy, advertising, public relations and social media online marketing, online marketing and promotional products. Sign up to start receiving our weekly strategic marketing tips.

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What’s Your Market Share?

Pricing Strategy is What Every Business Lives or Dies By
Mistakes in pricing strategy can damage your company’s brand more than one might think.

With the economic tides constantly turning, pricing strategy and market share development continue to be a very important decision for marketers.

Premium Prices vs. Discount Prices
Whether big or small, choosing the right pricing strategy to develop higher profitability is critical when developing a client base.
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A higher pricing strategy can provide higher value for a client while enhancing profitability for the marketer. This will promote a longterm relationship between buyer and seller. Discounting products does not necessarily lead to improved sales and certainly doesn’t boost profitability, because it requires two sales to make what you could make with one sale with better pricing.

It’s natural for people to associate value with price not just the name brand. You know the old saying, “You get what you pay for.”

You do get what you pay for sometimes, take a look at this example. An RCA MP3 player compared to an iPod, or a quick drive-thru gas station car wash compared to a full service, inside-and-out car wash – there are differences. One is better quality and therefore costs more, because of the research and components involved with the product.

Higher Pricing or As We Say “Optimal Pricing” Allows:

  • Funding investments in research and development, quality, and continued innovation
  • Increased revenue to reinvest into marketing and advertising which boosts awareness and appreciation for the brand or product
  • Creates an internal culture that focuses on improving

Even in these financially tough times, consumers continue to pay huge premiums even for items offered for free. For example, consumers purchasing purchase bottled water pay on average of $1.25 per bottle.

The next time you get your water bill, give them a call and ask how many gallons of water you could fill at home for $1.25. Hint: it’s more than 600 gallons!

Obviously bottled water is convenient, but it shows consumers will pay a premium for exactly what they want.

Create a Fighting Brand in Response to Pricing Wars
Before pulling the plug and dropping your prices, think about what alternatives you may have first. Most consumer objections regarding price are essentially about value received.

This fairs the same with your company when assessing marginal cost vs. marginal benefit. A buyer’s objection reflects their concern that the price they are paying and what they are getting are “Not dancing to the same song”.

What the consumer wants and what the consumer needs are very different. In this case, communication from the seller needs to better explain how the product provides what the consumer wants.

Pop Quiz:
How or what could you think of that would make customers pay double what they usually pay for a product?

Maybe raising prices isn’t as relevant here but rather adding value while keeping prices the same while others are jumping ship with their prices. Think more about what you can add to your brand! You MUST think outside the box and establish your unique niche to be more valuable than others in a competitive market.

Stand your Ground and Invest in your Brand
The value that delivers goes far beyond price. If your pricing matches that of your competition, then that screams you are equal to your competition and have nothing better to offer.

If you neither differentiate or exemplify your niche, then mediocrity is inevitable.

You Won’t Make the Cut When Price Cutting
A big mistake can occur when it may seem small out of the gate. If a company has a product with a 40% markup margin and the price is reduced 20%, really all that happens is the margin is split in half. This means you have to sell twice as many widgets to make the same amount of money, but of course pricing and profitability have to be balanced and fair.

To maintain the market share or expand a company’s market share, keep the profit margin at least at 40%.

When business owners create a price cutting environment, it begins to attract a lower level consumer and employee. The mentality of associates focuses on cutting corners, and regardless of the consumer they all want personalized attention and solutions.

Pricing fundamentals include marketing, research, merchandising, innovation and customer service. Market share growth is just as important and all of these fundamentals play a key role in market share growth.

About us: DREAMFly Marketing, a marketing company in Naples and Southwest Florida, creates branding strategy for clients across the United States. Our marketing company in Naples focuses on marketing strategy, advertising, public relations and social media online marketing, online marketing and promotional products.

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Three Calculations for Press Release Publicity Value

Publicity and public relations are key to growing a business. For business marketing in Florida especially, publicity is often the best return-on-investment.

Did You Know?
Media savvy press releases can bring in more business than an advertisement, according to research.

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No box needed. Be innovative and save money with added PR Campaign value!

Public relations boasts a value 20 times more than it costs your business marketing budget…when you think out of the box.

Stop Waiting – Start Using our 3 Publicity Value Calculations below!

Publicity Calculation One:
Calculate Costs of Writing Valuable Press Releases

  • Write a press release for the media and a second press release for customers to post to your website news area.
  • Valuable press releases give reporters solid stories they can expand upon
  • Business press releases must focus on publicity opportunities as well as conveying an accurate message
    For example, avoid writing a press release about a subject such as a board appointment if it will not garner media attention. It’s a waste of time.
  • Publicity is the result of a great press release requiring marketing managers story pitch the idea to media rather than let it sit in a reporter or editor’s inbox
  • Start a press release with a strong lead. Below is a good press release lead example and a weak one.
    Weak Press Release lead: “Dreamfly Marketing announced today it would be expanding its services to include publicity value tracking to small business.”
    Good Press Release lead: “Small businesses in Naples, Fort Myers and Estero, Florida will now have an affordable way to track press release value with Dreamfly Marketing’s new publicity value program.”

Download our FREE press release template to get started!

Publicity Calculation Two:
Create a Publicity Event Around the Press Release

Now this can be tricky. Not every piece of news calls for a publicity event or stunt, BUT when companies use publicity stunts or events it works!

Publicity Opportunities and Ideas
Receive publicity value with press releases by executing marketing tactics with media members.

  • Create a media day to compliment press release announcements.
    Announcing an expansion? Give a media tour! Announcing a new product? Give them reporters a sneak peak and ask for unfettered product reviews.
  • Story pitch the “release” news to editors and reporters in advance of the press release.
  • Find related business partners to participate in the announcement to expand the level of media interest
  • MOST IMPORTANT PLAN AHEAD – important business announcements deserve a publicity plan

Calculation One and Two=Base Cost of Publicity
In calculation one, businesses may determine the “cost” associated with writing the press release including staff time. In calculation two, companies should include staff time and costs associated with planning the associated publicity event.

Calculation One plus Calculation Two provides the “base cost” of the PR campaign.

Publicity Calculation Three:
Advertising Value Equivalency for Public Relations Campaigns

The trick to learning the real advertising value equivalency is to track the media coverage received as a result of the PR campaign and all related press releases.

Business marketing 101: When tracking media coverage, include online media, newspapers, magazines, social media exposure and television coverage.

Convert all coverage to advertising dollars saved or your “advertising equivalency value.”

  • Newspaper ran a story 3 columns by 5 inches in black and white? Use the publication’s media kit to figure out how much an ad that size would have cost.
  • Perform a comparable value calculation for television and online media.
  • If a website published your news release and does not have online advertising, calculate the news coverage based on Google Adwords costs for the keyterms used in the story. This provides a general idea of the value.

Calculate the Value of Public Relations Campaigns – It is Important
Answering to a board or a boss? The advertising equivalency value calculation puts fuel into PR Campaigns and provides greater support from the top down.

Performing this value calculation, provides a clear picture as to how much money a company saved with simple media exposure. It works!

How do you calculate the value of PR Campaigns and press releases? Tell us – share below!

About us: DREAMFly Marketing, a marketing company in Naples and Southwest Florida, creates branding strategy for clients across the United States. Our marketing company in Naples focuses on marketing strategy, advertising, public relations and social media online marketing, online marketing and promotional products.

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Mashable Names Top Social Media Networks

Social Media Networks are without a doubt the most popular way to keep up with friends and family that aren’t an arm’s reach away. There are many new Social Networks gaining steam and Mashable has the “Hot” List.

Mashable introduces users to innovative social media platforms. The top social media network list may turn social media its heels, and our Naples Marketing firm is excited about these new networking opportunities.

Top Social Media Sites to Use

  1. Path
  2. Highlight
  3. Sonar
  4. Banjo
  5. Glancee
  6. LocalMind

  7. Path an Online Journal
    An online journal where users may post photos, travel updates, the music you’re listening to and more, Path is a top social media site newcomer. It is mobile and a simplified way of connecting.

    Path can be used to keep in touch with family and friends and connects your social sites to share Path updates on Facebook, Twitter and Tumblr and share simultaneously. It can be downloaded for both Android and iphone. Path is a free social media application.

    Your “Path” is a fabulous top social media application, because not only can post comments, but you can check into businesses, post photos and show who is with you and tell everyone when you go to sleep! Friends have more incite into your life than they do on Facebook.

    Highlight for iphone
    top social media applications, marketing firm in naples, website designFor the iphone, Highlight is a growing top social media app with the most buzz at the 2012 SXSW. A psychedelic logo annoys, but it is a top social media application for iphone users. Not available on Google Play for Android.

    A location-based service, Highlight alerts you when another user is nearby. The app continuously runs GPS in the background all day to make sure you’re constantly connected.

    Sonar Hunts New Connections Nearby
    Similar to Highlight, Sonar connects you with people in the nearby vicinity, but it is appears to be more social media rich with faster connections to Foursquare, Facebook and Twitter.

    Sonar surveys users’ Facebook, Twitter and Foursquare accounts and determines the most appropriate connections. This top social media application suggests it’s for activities like networking and online dating. Very unique way of meeting new people you may know online.

    Play a Banjo!
    Location-based social media tools are at the top of our Southwest Florida marketing firm’s list. Banjo is a free mobile app for iphone and Android.

    Unlike other check-in social media tools, Banjo not only alerts you when your Facebook, Twitter, Foursquare or Instagram connections are nearby, but also tells you about hot activities in the area.

    Glancee Connects You With Unknowns
    Glancee’s radar tool allows users to meet new friends nearby and show the location of existing friends. You can also keep notes in the app’s diary about chance encounters and events. While like Highlight and Sonar, it is more rich with tracking encounters and is available on Android and iphone.

    LocalMind Delivers Interaction for Local Destinations
    website design, naples marketing firm, top social media, localmind application Localmind is what mobile users use for spontaneous, social interaction.

    Want a tip from anyone about where you’re headed? You’ll get it with Localmind.

    The service gathers information from users nearby about events, restaurant specials and attractions happening now and generates location-specific information by analyzing Foursquare and Facebook checkins.

    LocalMind is probably really robust in larger cities, but it could take a while for smaller towns. In a New York City or Miami LocalMind would deliver a lot of information, but in Naples, Florida we found very little.

    Users earn karma points to help others for giving location advice like Foursquare making it competitive to use.

    Top Social Media Life Changers

    As location-based social media sites, continue to climb in popularity, it is imperative to choose applications that work for YOUR lifestyle.

    None of us can keep up with 25 accounts…unless you own a business with staffers to help. We recommend finding a few you like and staying with the top social media standards: Facebook (also offers check on cell phone apps), Yelp, Foursquare and GoWalla.

    Our top social media choices from Mashable’s list
    First choice is Path and the second choice is LocalMind. Start connecting organically and using the top social media applications to make keeping up easier.

    If you like what you’ve read, share your comments below

    About us: DREAMFly Marketing, a marketing company in Naples and Southwest Florida, creates branding strategy for clients across the United States. Our strategic marketing firm, located in Naples, focuses on marketing strategy, advertising, public relations and social media online marketing, online marketing and promotional products.

    Sign up to receive our weekly strategic marketing tips.

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