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This article is not a testimonial or by any means written to support Congressman Issa. He is included for news purposes only.

Congressman’s Open Act Bill May Finally Kill SOPA

California Republican Rep. Darrell Issa is the chair of the House Committee on Oversight and Government Reform and is coining himself the “Internet defender.” Recently, he spoke with Mashable.

Open Act Bill

U.S. Rep. Darrell Issa

In 2011, Congress proposed SOPA or the Stop Online Piracy Act that prompted an Internet BLACKOUT in response to the bill’s potential copyright infringements for American web users.

As a former electronics company CEO, Rep. Darrell Issa fought alongside Google to kill SOPA and instead wrote Open Act (hosted by the Madison Project). Rep. Issa’s alternative plan for protecting intellectual property Open Act prevents copyright infringement without adversely affecting U.S. web users.

Copyright Infringement Legislation is Online for Comments
Read up online about the Open Act Bill and the Anti-Counterfeiting Trade Agreement!

Open Act is: an alternative intellectual property bill, an alternative to SOPA.

The Public may now comment online to Issa about Open Act to provide feedback.

A draft of Open Act Bill is posted online, an innovative move for Congress thanks to Issa.

Without web browsing censorship as proposed by SOPA, Open Act will prevent copyright infringement as requested by Hollywood.

“The OPEN Act applies only to [people in other countries] that have been found to be violating U.S. copyright after a trial. Under [the OPEN Act], after that trial it would enable other means to be used but not the draconian means, like DNS blocking, that SOPA called for,” explained Rep. Issa to Mashable.

Issa believes credit card companies and online payment systems should assist in preventing copyright infringement issues preventing online piracy of work.

“If I hold a copyright in the U.S., I should have protections against internal piracy and external piracy. Our courts can already protect us against internal piracy.” – Rep. Darrell Issa

Online Privacy Legislation Access Challenges for Congress
Congress switched from an antiquated email system to Microsoft Outlook just last year after major security measurements were taken.

Issa says both Republicans and Democrats are actively involved with Open Act. Many also support initiatives that would modernize Congressional functions, especially to gain support of copyright infringement legislation.

To put it simply, Congress is in the business of protecting information and less inclined to provide free access to information, so it could be a long road for them to comprehend a solid copyright infringement prevention plan.

View our article about SOPA.

Make your voice heard about online privacy legislation!
Click here

About us: DREAMFly Marketing, a marketing company in Naples and Southwest Florida, creates branding strategy for clients across the United States. Our marketing company in Naples focuses on marketing strategy, advertising, public relations and social media online marketing, online marketing and promotional products.

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Dump the Attitude and Embrace the New e-Business World


Today’s business economy is all about growing in person, online and in charge, and even small businesses are finding their voice online by dumping the bad attitude towards online business and embracing it as a key to survival.

CanvasPop Launches Facebook Printing Connection

Your Facebook photos can now be beautiful wall art! Although in low web resolution (72 dpi), CanvasPop‘s new Facebook platform make it possible! Stores can rely on local walk in traffic just like a website can rely on drop by guests, but CanvasPop is targeting its audience heavily.

successful e-business, marketing company in Naples, Naples marketing firm

CanvasPop claims it can print anything, any size.

With one simple change, CanvasPop has put itself back on the map to compete with other online printers.

Grocer Grows Online

Fresh Direct, an online grocer, has been so successful in New York State that the company is looking for NEW headquarters.

So many orders and so little space, the CEO Jason Ackerman, says the sky is the limit. Fresh Direct reported that it generated $1 billion in business in New York and has 2,200 employees. It is not looking to add another 1,000 employees with online sales growth.

A successful online business, Fresh Direct continues to grow. Our marketing company in Naples serves clients nationwide many of which have asked us to develop online growth strategies.

Growing Business Online

Growing a business online is key, even if you aren’t providing online services.

Tips to grow your business online:

  • Review website SEO (Search Engine Optimization)
    Google has changed how it’s ranking sites for example using the +1 clicks in search results and using “keywords” less.
  • Create online scheduling platforms for customers from medical to consulting firms like our marketing company in Naples
  • Launch an online mall, for those selling products, using a platform like “Etsy” that offers a mobile application
  • Think: What can you offer online that benefits both in person and potential web-based customers?
  • Market to online consumers using colorful designs, interesting text and easy navigation

Death becomes businesses who begrudge the power of online shopping. Rather than fight it, get on board and grow business online. Follow Mashable.com regularly and this blog for tips.

About us: DREAMFly Marketing, a marketing company in Naples and Southwest Florida, creates branding strategy for clients across the United States. Our marketing company in Naples focuses on marketing strategy, advertising, public relations and social media online marketing, online marketing and promotional products.

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Generation C Becomes Powerful Online Audience


A new generation is born called Generation C short for the “connected” generation.

Assumptions may have business owners thinking this is a generation outside of the target audience traditionally 25 to 54-years-old, but according to Nielsen and NM Incite’s U.S. Digital Consumer Report released in February, Generation C is the primary digital consumer audience.

Download your FREE U.S. Digital Consumer Report copy

Nielsen Look at Digital Consumers, marketing company in naples

Between the ages of 18 and 34, Generation C, formerly known as Generation Y, is connecting with brands and products in new and unique ways. More than 58 percent of Generation C members use mobile phones to access social media accounts compared to 36.3 percent of users between the ages of 35 and 54.

This spend-happy audience makes decisions on wants not necessarily needs, and frankly their needs are defined a lot looser than those of us planning for retirement soon.

Although Nielsen’s Generation C may appear to have less buying power than Baby Boomers, they are now the primary target audience, because of their diverse media habits making them an impossible captive audience.

Businesses in all industries will have to garner the attention of Generation C members, because without their attention and money businesses will begin to slide down a slippery, profitless slope.

Challenge to Target Generation C With Marketing

The challenge is to captivate this audience within your budget, and we have some tips to help you connect.

Interesting Facts About Generation C and Digital Audiences

  • They visit blogs to learn and read news more than they visit valid news websites
  • Facebook is their top website search engine as well as Google
  • WordPress ranked as the 4th top site visited with 24.5 million unique visits in 2011

    By the end of 2011, NM Incites reports there were 181 million active blogs across the globe online.

  • Generation C audience trusts advertising most if it appears on a brand-connected website
  • Trusts advertising the least on social media sites and on mobile applications for less known brands
  • 38% of mobile shoppers use mobile applications to compare prices and read reviews about your business
  • Females account for 64% of all time spent on Netflix and Hulu to watch movies
  • Hispanic consumers, all ages, are more likely to Netflix than Hulu
  • Hulu users are more likely to have a Bachelor’s or advanced degree and over 50-years-old

Interesting Facts
Study participants gave more weight to ads with products placed in television programs than they did to social media website ads providing real insight for building trust with Generation C. Tablet users are twice as likely to click online ads than mobile users in this age group.

Simple Ways to Have an Audience With Generation C

  • Create ongoing blog to attract Generation C visitors with relevant topics
  • Write as a guest bloggers on popular blogs on WordPress.com, EzineArticles and other blogs relevant to your industry
  • Target online advertising on well-known websites rather than buying a “blanket” online campaign
  • Pay to be listed as a sponsored link in Google results under the Local Business AdWords area
  • Post information online that is interesting – not just a pat on YOUR back!
  • Consider ads on sites that rank at the top, but consider social media sites with caution if your strategy is to produce sales at a bricks and mortar location

Learn about general consumer media habits, will teach you how to target your marketing at Generation C members.

Share your comments below

About us: DREAMFly Marketing, a marketing company in Naples and Southwest Florida, creates branding strategy for clients across the United States. Our marketing company in Naples focuses on marketing strategy, advertising, public relations and social media online marketing, online marketing and promotional products. If you like what you’ve read, please sign up to receive our weekly strategic marketing tips.



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File a Trademark Now!

Do You Want to Know How to File a Trademark?

Once you file it seems like a cattle call for companies to send mail claiming they can “help” with your Trademark issue. I just five minutes, you can read our blog and have your Trademark under way!

Intellectual property is very valuable thus the need to protect it. The prosperity of many U.S. and global companies depends more on their ownership rights than on their tangible assets.

What is a Trademark?

If you are a businessperson or someone who has created something conceptually unique, you will want to protect your creative product. It can be a logo, event name, company name or word and once protected no one can use that mark without permission.

How Do You Get a Trademark

how to file a trademark, united state patent and trademark office, marketing company in NaplesSubmit a file for a Trademark with The United States Patent and Trademark Office (USPTO). 

This process is the only way to ensure that a distinctive word, name, mark, motto, symbol, device, or emblem (image or appearance), or any combination thereof, will be protected exclusively for the owner’s use.

Red Alert to Falsely Affiliated USPTO Companies

RED FLAG – Staff at our marketing firm in Naples called the USPTO, and customer service stated the office never requests money through email or mail.

In 2011, DREAMFly Marketing, our marketing company in Naples, filed for a company name trademark. Soon after the filing, three companies sent letters in the mail appearing to be from the Trademark Office stating they could help our marketing company in Naples. 

One of the letters appeared to be on USPTO letterhead asking for $900 to process the trademark request for their research. HOW MANY COMPANIES HAVE FALLEN FOR THIS TRADEMARK SPAM? The problem us none of these businesses have any affiliation with the U.S. Patent and Trademark Office. 

In fact, when our marketing company in Naples called to check on the Trademark we had to provide our confirmation and filing number before they would provide any information.

Steps to Filing a Trademark Safely

Remember, a trademark is different than a copyright. It is for a mark that identifies your company as mentioned above. Here are quick steps on how to file for a trademark – visit USPTO online.

STEP 1: Determine whether you need trademark, patent, or copyright protection.

STEP 2: Determine whether you should hire a trademark attorney. Ignore mail like we received claiming for just $900 to help you with your Trademark issue. Most likely there is no issue and that is SPAM.

STEP 3: Identify your mark format: a standard character mark, a stylized/design mark, or a sound mark.

STEP 4: Identify clearly the precise goods and/or services to which the mark will apply.

STEP 5: Search the USPTO database to determine whether anyone is already claiming trademark rights in a particular mark through a federal registration.

STEP 6: Identify the proper “basis” for filing a trademark application.

STEP 7: File the application online through the Trademark Electronic Application System.
REMINDERS: (1) The application fee is a processing fee that is not refunded, even if ultimately no registration certificate issues; that, is, not all applications result in registrations; and (2) All information you submit to the USPTO at any point in the application and/or registration process will become public record, including your name, phone number, e-mail address, and street address.

STEP 8: USPTO will review the application and within 90 days will assign the file to a case manager to research your claim.

STEPS 9-11: If the reviewing attorney rejects your application, you will then file a rebuttal, and finally if determined to be valid the USPTO will publish your Trademark, validating it.

File for YOUR Trademark now! Remember, ignore mail from companies claiming to help you resolve your “Trademark issue”. Unless USPTO notified you there is an issue that is just SPAM! Hire an attorney for any serious issues.

Once your claim is filed it will take up to six month to process, so be patient.

Share your comments and experiences below

About us: DREAMFly Marketing, a marketing company in Naples and Southwest Florida, creates branding strategy for clients across the United States. Our marketing company in Naples focuses on marketing strategy, advertising, public relations and social media online marketing, online marketing and promotional products. If you like what you’ve read, please sign up to receive our weekly strategic marketing tips.



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Is SOPA Dead or Alive?

SOPApillas are a wonderful fried pastry from Argentina and New Mexico. Drizzled in honey it is a heavenly treat.

But the SOPA law proposal threatens to drown our freedom not in honey but with Internet restrictions instead.

SOPA, the Stop Online Piracy Act, is not sweet like a sopapilla, but is an Internet warhead aimed at you and marketing companies in Naples like DREAMFly Marketing who help clients globally, web users and Internet companies.
All of us oppose SOPA – learn why.

Anyone remember the movie critics saying rentals would be the death of the film industry? But movies are producing more in revenue than ever before.

Congress Postponed SOPA But Watch Closely
A postponement does not kill the act, and with Hollywood, Congress remains on the hunt to protect copyright materials answering to their big donors not us it seems.

Lamar Smith of SOPA”
“American intellectual property industries provide 19 million high-paying jobs and account for more than 60% of U.S. exports. The theft of America’s intellectual property costs the U.S. economy more than $100 billion annually…Congress cannot stand by and do nothing while American innovators and job creators are under attack.”
As published on Mashable

But Smith has no issue with an act that would slow down your browsing with its many tracking tools like the DNS (Domain Name System) they wanted to include blockages in.

What Would SOPA Do? Is It Really Necessary?

WWW stands for World Wide Web – Hollywood needs to remember that all of us, U.S. citizens and everyone abroad, have a right to browse when, how and where we want on the Internet, but SOPA threatens to restrict foreign site access among other freedoms all to protect copyrighted materials.

Sopa Summarized

  • Could block online ads
  • Could allow people to accuse sites of piracy that may not be accurate
  • Could prevent you from browsing certain sites ID’d as piracy violators
  • Presumes guilt not innocence with accusations

Defining SOPA – Watch This Video

Can’t view the video? Refresh the browser or click here

Our marketing company in Naples moved its website from Godaddy.com when the site supported SOPA and Hollywood’s activist to revive it include millionaire/billionaire producers, actors, directors all backed by the power of big movie studios.

Marketing Companies in Naples and Beyond
…must remain bonded together in the fight to protect our Internet browsing and advertising opportunities after all the Internet is supposed to be a freedom platform – world wide, right?

You can’t rule out of fear. Leaders must rule with facts and knowledge.

Our Revised Website Proposal

Why not also place mandatory notices on websites where U.S. companies have outsourced American jobs? That sounds like a better idea to this marketing company in Naples…but it doesn’t make it right.

Share your comments below

About us: DREAMFly Marketing, a marketing company in Naples and Southwest Florida, creates branding strategy for clients across the United States. Our marketing company in Naples focuses on marketing strategy, advertising, public relations and social media online marketing, online marketing and promotional products. If you like what you’ve read, please sign up to receive our weekly strategic marketing tips.



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