Is Your Logo Making You Money?Posted by Camden Smith on Sep 22, 2011 in Advertising, Blog, Graphic Design
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Colors Communicate – Are Your Logo Colors Helping Business Grow?
For logos, general marketing designs and advertising….colors matter!
A color’s voice is universal. Our minds interpret a color’s meaning subconsciously.
What is the color of your company logo saying about your business?
Maximize marketing strategy success by analyzing your “branding” colors and how they coordinate with the strategic marketing plan.
RED is the obvious choice for conveying heat, but some argue “red” tells consumers to stop so often a deep gold color like Dairy Queen uses in its advertising is a more popular designer choice.
Hear The Voice of Your Brand’s Colors
Few logos use the colors pink and purple, because some designers believe these colors speak to primarily the female audience. DREAMFly Marketing calls for common sense with strategic marketing and logo design. If you want warmth and calmness or royalty, wealth and to communicate with the affluent pink or purple respectively might be solid choices.
Remember strategic marketing works when you coordinate every piece of business – your company message, logo design, logo colors, letterhead, advertising and every portion of your marketing.
Don’t design for your eye – design for the buyers!
DREAMFly Marketing Team Member David Cecere chose Purple (PMS 2607) and a yellowish gold (PMS 109) to convey the upscale, “top-shelf” positioning of this line of oven-ready natural cut fish fillets for his client Fishery Products International.
The font with this logo was also critical to convey the elegant nature of the product not only in design but also with the font.
For Serinos Italian Foods, David used green (PMS 554) and an orange/red (PMS 1805) not only to communicate the fresh homemade Italian pastas and sauces, but the colors also tied in the colors of the Italian flag.
The golden yellow allowed the company name to stand-out and jump off the page. The colors convey power, fun and health. Greens and blues are heavily used by banking institutions and business-to-business companies.
The traditional Red, White and Blue approach really spoke for the Cherry Street Fish Market communicating it as a great american, fresh seafood company.
The use of white (absence of color) conveyed that the fresh seafood market is clean matching the strategic marketing of the company. Likewise, this is why the logo design is simple and uncluttered.
For Nova Computer Repair, deep and bright blue treatments allows viewers to feel the vastness of cyber space and showed NOVA’s ability to solve client problems.
Blues and grays are always fantastic ways, especially if a gray or blue gradient is used, to show off technology and global attraction as well as solid growth.
What colors do you like?
Are your branding colors communicating YOUR strategic marketing message? Share!