Naples Marketing Agency Welcome Nicole Smith Angelo

Strong in marketing and advertising management, Nicole Smith Angelo brings a plethora of marketing background to the DREAMFly Marketing, Naples marketing agency.

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DREAMFly Marketing Business Development Partner,
Nicole Smith Angelo

DREAMFly Marketing Founder Camden Smith is happy to announce a new partner with the Naples marketing firm, Nicole Smith Angelo. Nicole will serve as the marketing agency’s Business Development Partner.

Nicole brings such great energy to the table and she is truly a leader in finding new ways to market clients, help them meet their advertising budgets and is an absolute expert in creating community outreach initiatives for DREAMFly Marketing clients looking to grow,” said DREAMFly Marketing Founder Camden Smith.

Nicole offers considerable expertise in the marketing area of networking, community outreach, and social media. DREAMFly Marketing’s new Business Development Partner also boasts more than 14 years in brand development and strategy, publicity and damage control.

Nicole formerly served as the business development consultant for Century21 Sunbelt in Naples, Florida. She has also worked in public relations and marketing for Sony Pictures in Los Angeles, California, the Naples International Film Festival, Susan G. Komen, Dolphin Transportation and many other corporations.

Nicole will be leading the way to build DREAMFly Marketing’s client base and will specialize in account management, advertising ROI as well as client community outreach opportunities for promotion.


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Facebook Users Shift Reality Online

More and more Facebook users are connecting and creating online friendships with people they have never met in person, but a danger seems to be developing with online users becoming swallowed up in online life rather than living in true reality.

Social media studies have shown that more and more people are connecting with Facebook rather than picking up the phone. This is not new social media news. There have been social media reports of children being bullied online and then committing suicide and some shuffled it off as unique cases.

Social Media Realities

From January through May 2014, the owner of DREAMFly Marketing, a Naples marketing firm, has noticed she is receiving connection requests on Facebook from fake accounts created overseas. Additionally, men and women alike are sending messages on Facebook expecting to receive an answer within 30 minutes to an hour.

Facebook Communication Problem Scenario

I received a message from a Facebook user I did not know which is normal since I am a business owner, but this message had the person introducing himself and then asking if he could get to know me. I sent a response back saying thank you but I use Facebook to connect with family, friends and as a business marketing tool. I continued to say Facebook is not an online dating service but thank you for the inquiry.

The gentleman proceeded to bombard me with Facebook messages saying he really like me, my eyes were pretty etc. and then said I needed to give him a chance.

Once again, I responded that Facebook is not an online dating service and while I appreciate his compliment he needed to cease and desist. I then had to block him because he did not stop and became angry sending messages that were threatening.

Is Facebook Becoming an Online Dating Site?

We posted the question on our DREAMFly Marketing page and also the owner, Camden Smith’s, personal profile and recived dozens of comments from women saying they too have had to block harassing Facebook users.

Is the online world truly becoming the only word for everyone including adults? The majority of users blocked according to Facebook users for this purpose were beyond the age of 30, therefore it prompts us to ask should Facebook strengthen its securities?

Quick protection tips for Facebook sexual Harassment

  1. Set Security for your profile not to show and/or set messaging for friends only
  2. Responses – limit responses by creating a standard response for Facebook messages from people you may not know (especially for business owners out there)
  3. If the person emails you inappropriate or harassing messages, copy the messages, report them to Facebook and then block the person

Social media is critical for connecting with family and promoting business, but as some people struggle with learning the difference between “reality” and “online living” it is important to protect your security.


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Engage Your Customers In Naples and Beyond During Season

Whether a business markets in Naples during season or has year round customers, learning how to engage your customers is key to growing in a saturated retail environment.

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Get your business in shape by engage customers and building customer loyalty!


Anyone can speak to you, but not everyone can make you want to buy. Become the business person who makes every client feel special encouraging them to invest in the company by purchasing your goods and services.

Become the best sales person possible with five quick steps.

  1. First Step: Engage your customers by greeting them with a friendly tone within 3-5 seconds of walking through the door.
    • So often in retail customers may be ignored due to staff helping others. Assign a greeter for the door to ensure every client is greeted. This is your first contact with the customer and your only chance to make a good impression.

    naples marketing agency, customer loyalty

    LISTEN!!!

  2. Second Step: Listen with an open ear and build customer confidence.

    • Many sales people and business owners approach a conversation with an upset customer with a response in mind as opposed to truly listening to the person’s concerns.
    • Open listening means hearing what the customer says and then proposing solution compromises to answer their concern if possible. It does not mean giving them a canned response like so many telemarketers do today.
  3. Third step to engage your customers: Learn the definition of compromise.
    • Customer confidence can be shaken easily. A customer in need of a solution, needs you to listen without an attitude in order to maintain the emotional connection to your business or brand.
      Telling customers you can’t fix a problem and offer no refunds could lead to a customer loyalty fallout and an online reputation war.
    • EHarmony, for example refuses refunds without discussion, even if the customer’s account should not have been renewed. By terms of customer service, this company is challenged.
    • Naples, Florida businesses specifically have to focus on seasonal customers, because customer loyalty must be built and maintained even in your absence.
  4. Step Four: Boost mobile and online presence.
    • Simply having a listing on Foursquare, Yelp, Google Plus, Facebook or the other social media platforms will not do. Engage your customers on social media sites.
    • Promote restaurant and retail deals online. For non-retail businesses, post article links to aid your customers. Europeans are major users of social media check-in tools.
    • If you receive a bad feedback online, engage your customers directly and request they contact you for a satisfactory solution. Often, this encourages the user to remove negative feedback or follow up with positive feedback.
  5. In step five, conduct a three to four question survey.
    • A good benchmark is to make sure 75 percent or more of clients participate.
    • Asking, “How did you hear about us,” helps businesses gauge what advertising works or which client to reward for referrals. Make sure to ask what product or service the customer would like you to offer and give them multiple choice answer options.
    • No survey is complete without asking about the customer service, which ultimately may determine if this customer returns. Allow customers the option to either include or not include their names and numbers. Give every customer who fills out a survey a coupon or customer loyalty reward.
  6. Forward-thinking, positive leadership sets an example for employees to engage your customers. Raise customer loyalty with higher standards.


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Obamacare Health Insurance Cost Increases Battle the Marketing Budget

obamacare approval, marketing budget, health care reformAn increase in health insurance costs as a result of Obamacare may leave many executives wanting if they fail to create a robust marketing budget, when it comes to filling vacancies and producing revenues.


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MySpace Returns…REALLY?

Well it’s no surprise to those of us who heard Justin Timberlake invested in it – that MySpace – previously thought dead online social media site – has risen from the dead.

MySpace Ad Campaign – Success or Failure?

Bottom line – I’m not sure an ad campaign of any kind can help MySpace which created so much viral social media before but became an outdated scientific joke. Would you use MySpace again just because of an ad campaign after 30 seconds of curiousity?

We bet no. MySpace in general is behind-the-times when it comes to integrated social media sharing and Facebook and Google+ are in a war to win.

The once-dominant social network started airing commercials on June 11, 2013 to promote the public launch of a new and significantly redesigned Myspace. Under new management, the full unedited commercial, which you can watch below, is part of a $20 million ad campaign spanning broadcast, radio and digital platforms, according to a rep for the company.

THE MYSPACE AD


Can’t see the embedded video, click this link.

Did you know?
According to Alexa Internet, MySpace is currently the world’s sixth most popular English-language website and the sixth most popular website in any language, and the third most popular website in the United States.

See related article on Mashable.

Will You Use MySpace????


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42 Digital Media Resources You May Have Missed

If technology and social media is your thing, you’ve come to the right place. We’ll outline 42 resources you may have missed. Everything from online schools to tech savvy tools.

The reporters and editors at Mashable searched the Internet high and low to find the best, new apps and gadgets. We’ve compiled a list of the best of the best in this one post to get you going FAST!

In addition to the topics we normally cover — social media, business, and tech, this week we’re featuring a roundup including comedy…after all you can find humor on the Internet, right?


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