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Dumbest News in Naples, Florida and U.S. for 2010

What made us laugh or scratch our heads – In no particular order – drum roll please…

dumbest news, world's fattest woman, leanne salt

Leanne Salt set a goal to become fattest woman, until she had to think about her children.


  • Dumbest news in Naples, Florida for 2010 has to be Jackson Labs. Collier County, Florida Government informed tax payers it was a good idea to give $25 million to Jackson Labs, a private company, as an economic development incentive without local hire and repayment requirements.Lesson: Apparently if you can promise jobs, local governments will just give you money FREE! Why isn’t every business pulling this greedy stunt?
  • Woman Tells News She Wants to the Be World’s Fattest Woman at 1,000 lbsLesson: Later the woman vowed to lose weight after giving birth to triplets. At least she realized her stupidity lol! What doesn’t sound cool really isn’t cool!

    BP CEO Tony Hayward, BE oil spill, stupid oil spill statements, stupid news

    Protestors deliver BP a message following controversial statement by former CEO.

  • BP Former CEO Tony Hayword’s dumbest oil spill statement: “We’re sorry for the massive disruption it’s caused their lives. There’s no one who wants this over more than I do. I would like my life back.”Lesson: This is why firms like DREAMFly have clients! Think before you speak or let someone think for you!
  • LA Ranks Among Dumbest CitiesLesson: This leads us to the next “dumb news” item
  • Dumbest celebrity statement by Mariah Carey: “Whenever I watch TV and see those poor starving kids all over the world, I can’t help but cry. I mean I’d love to be skinny like that but not with all those flies and death and stuff.”Lesson: Are you kidding? Did that actually sound good in her mind? If you don’t think it sounds good, don’t say it!2010 Five Fastest Rising Google Search Terms
    1. chatroulette
    2. ipad
    3. Justin Bieber
    4. Nicki Minaj
    5. friv

Google’s Zeitgeist ReportThis proves that people are searching mostly meaningless subjects and intellectual searches don’t rank high on the Richter scale of the Internet audience majority. The Internet audience is looking for resources but primarily focuses on entertainment.

Make every year a chance to learn from others mistakes so you can avoid them, and laugh while you do it!


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Branding Marketing Benefits or as we call it Branding Bonanza Desserts

Create a tone, an image and a thought in consumers’ minds to make your company memorable to consumers.

In this 3 part series, you’ve already learned Branding Basics and the Critters or Challenges of Branding. Now, learn about Branding Bonanza Desserts with examples of marketing successes in Naples, Florida.

What Desserts Can Branding Serve Up?

  • Lasting Impressions
  • Creates Client Stability
  • Brighter Future Opportunities

Lasting Impressions – How to Make Them
Creating a lasting impression depends on having a branding plan that includes standards for email signatures, customer service, usage of logos and business name and creation of tag lines as well as advertising design standards.

Nike is the perfect example of using branding to create a lasting impression. The company started out of the back of the trunk of its owners selling “tiger” shoes from Japan and is now considered the most recognized brand. It is also a Fortune 500 company.

Its unilateral ability to attract across color lines, country lines and athletic lines (pro versus amateur) has allowed Nike to attract professional athletes to vouch for its products. The brand owes its simple, focused messaging, “Just Sports”, for telling consumers why Nike is the top choice.

Create a lasting impression with a simple advertising message. Stop trying to cram every marketing keyword into your print or online advertising. Write for the consumer and use Nike as a guide.

Use Branding to Create Client Stability
Turn a running crowd into loyal customers.

A quick example of this is Iberia Bank, which in November 2009, took over failed Orion Bank in Naples, Fla. Orion Bank’s dominant CEO led the bank down the path of risky loans, according to Naples Daily News reports.

Stock holders lost millions. Following the takeover, customers were ready to run out of fear their deposits were compromised. Orion employees, now Iberia Bank employees, assured customers deposits were secure backed by the FDIC and managers asked customers to give the bank a couple of months to show its committment. Most customers waited to see the changes.

How did Iberia Bank keep customers?
By getting involved in the community. Advertising aside, the bank focused its efforts on community support enabling consumers to believe this time around someone was in charge who really is on their side. Nearly all customers stayed with Iberia Bank.

Branding and strategic marketing, whether in Naples, Fla. or the Midwest, is more than advertising and logo placement. Strategic marketing must include:

  • Include a goal for helping a community
  • Balance community with company branding and promotions
  • Should set benchmarks for business partnerships, community sponsorships and other opportunities
  • Must always include strategic marketing measurement – a way to measure your marketing ROI (Return-On-Investment)
  • Are you involved in your community enough? Call your local Chamber and government offices to find out how you can be.

    Brighter Future Opportunities With Branding
    It’s simple if you want to be showered with branding gifts that keep on giving – returning customers.

    Market consistently. Market to the target audience. Market positively. Be open to new opportunities willing to change your branding and marketing to meet consumer’s needs.

    Look at it this way, focusing all of your marketing and branding efforts in one basket will for sure end with less of a reward. Think outside of the Internet and used a nice balanced marketing method. Remember to manage tone standards for customer service consistently.

    This means making sure all managers on all levels understand how employees should speak to customers, how your graphic designers should create your image in advertising and brochures and how your staff should approach business. Branding is the company image, period.

    Consistent branding and promotions empowers businesses to be noticed therefore opening up greater opportunities for growth and sales!

    Subscribe to the DREAMFly Marketing Magnetics Blog by entering your information in the right column. To contact DREAMFly Marketing, click here.

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You know how when a gopher, armadillo or skunk wreaks havoc by digging in your yard you hire a trapper to eliminate the problem?

Think of Marketing Magnetics as the trapper who eliminates marketing and branding hazards in part two of the Branding Bonanza three-part series.

3 Part Branding Series – Branding Bonanza Critters: The Hazards
In part one, you learned the basic tools to brand. Now, in part two Branding Bonanza Critters learn how to avoid branding hazards. In part 3, learn the rewards of branding.

What are branding hazards?

  • Distraction by the competition
  • Fuzzy marketing goals
  • Loving advice that backfires from friends and family
  • Economics
  • News

Distraction by Competition
Think you have to do what the competition does? Wrong! Just because a competitor sends out some greater and better promotion, does not mean you need to copy them by going one better.

Trust your strategic marketing plan. Avoid being distracted by the competition. If your strategic marketing plan truly identifies your target audience and establishes solid goals, it will deliver Branding Bonanza Desserts or the prized outcomes of strategic marketing.

Fuzzy Marketing Goals Are Bad
Goals in a strategic marketing plan should do more than identify where you are advertising. Establish measurable, specific goals that make your company’s direction clear.

Having clear marketing goals means identifying how staff will answer the phone, sign their emails, and handle basic customer service to match the business’s branding message in advertising and promotions. Fuzzy goals equal devilish critters for branding.

Loving Advice That Backfires
Very simple. This can be great advice, but too often family and friends’ opinions are blind opinions because they love you. Unless you have a loved one who has experience in your line of work, leave family advice for family matters and stay ahead of your own business.

My mother has always told me I’m beautiful – that doesn’t mean I am! Although….it does put a smile on my face. The point is you have to know what’s a true opinion versus a love-altered opinion before you decide to take the advice.

Economics and News Marketing Killers
News and economics are intricately linked. One feeds the other.

Watching the news can be depressing as a business owner or manager, but it is your responsibility to know the “day’s news.” The economy affects a business’s staff, its management, the owners, payables, receivables, marketing and meeting those ever present strategic marketing plan goals.

There are ways around the business of failing in a tough economy. Keep your head up and watch the budget by using more cost effective branding measures:

  • Host thank you event for existing customers with 15-20% discount for those who bring friends
  • Partner with a business in town to split costs of direct mail and advertising
  • Submit sales as events to local newspapers by “creatively” offering a service during your sale such as having a vendor there or a lecture

Branding Bonanza Critters should help businesses avoid branding problems, empower managers to remain focused to eventually deliver Branding Bonanza’s Desserts or the rewards. Part 3 of this series outlines the rewards in Branding Bonanza Desserts.

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3 Part Branding Series – Branding Bonanza Basics: How to Begin Branding
Part one of this three-part series focuses less on the actual plan and more on the basics of what you need to create a branding plan that will offer strategic marketing successes. Part Two focuses on creating a plan and its challenges while Part 3 outlines the rewards a marketing plan will deliver to your business.

This three-part series outlines specific ways to brand your company by providing examples. Let’s start with: How do you start the process of branding and what do you need?

  • Define the target audience
  • Clear company direction for marketing and branding goals
  • Guts to try new promotion ideas
  • An appropriate budget for branding with traditional or non-traditional methods

Following Part 1, Marketing Magnetics offers Part 2: Branding Bonanza Critters (what can get in the way of your branding) and Part 3: Branding Bonanza Desserts (creating results with branding).

Define The Target Audience
Whether you like it or not, every consumer is not your audience. This is a Branding Bonanza Basic. Yes, maybe everyone with a vehicle needs tires, but that doesn’t make every person with a car a member of the target audience for a high end tire shop. Does it?

Define a target audience by performing a customer survey with your existing client-base. Another double check method for a target group is to research what others say about who shops for the service or good you are branding. The target audience definition determines Branding Bonanza Desserts or the strategic marketing plan and its measurable results.

Clear Company Direction for Marketing and Branding Goals
Clear direction requires all managers including company branding and marketing understand strategic marketing goals and initiatives and the direction outlined to reach those marketing goals.

Often executives with little to no marketing experience attempt to direct strategic marketing plans. Establish clear direction by trusting marketing experts’ advice whether on staff or a contracted marketing firm.

Know the measurements that equal success for your branding bonanza.

Have Guts to Try Something New

If you have a chance to try new methods for branding such as an innovative, local special event with cross promotion opportunities you must think carefully.

Return On Investment (ROI) is critical for measuring advertising and promotion efficiency. Balance ROI goals (say 150% return on advertising for example) with innovative promotion opportunities that might not meet that ROI goal. Are you asking “Should I advertise on Facebook?” Advertising online may or may not return your targeted ROI goal so balance the ROI drive with new endeavors.

Budgeting Appropriately

Often marketing is the first item cut from the budget even before operations and expenditures are analyzed for efficiency during a down economy. Be strategic with marketing and budgeting to ensure there is enough funding for advertising, promotions and your Branding Bonanza.

Branding Bonanza Basics includes budgeting enough money so that your promotions plan has value. A strategic marketing plan might include sponsoring community events, advertising, paying for editorial content with media outlets or blogging and online presence.


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With news since 2008 through 2010 focused on economic recession arguments, DREAMFly Marketing is dedicating this blog to Business Thanksgivings.

If we fail to thank our clients, our family, our friends and people who are supportive of our efforts, we propogate continued negativity. Be positive!

Business Thanksgivings

  • Surviving 2010′s negative news
  • Creation of DREAMFly Marketing LLC
  • The open world my business can sieze
  • Diverse client list allowing me to live my dream
  • Progressive outlook for 2011

Business Thanksgivings come with appreciating your clients, pleasing the ones you have and remembering why you chose to get into the business you are in.

I created DREAMFly Marketing LLC out of a need to fulfill my deep rooted trust that I could truly help businesses of all sizes plan for better futures.

DREAMFly Marketing a Naples, Florida strategic business marketing firm.

Be thankful you are still in business even if you are struggling. Be thankful you were given enough guts to go after what you want!

DREAMFly Marketing’s Business Thanksgivings calls me to want to not only seek out new clients, but to also focus my business to serve a greater community need – a social purpose. What is your social purpose?

Fun Facts That’ll Make You Smile

Did you know?strategic business marketing, dreamfly marketing

Left-handed is the right hand! Because of the way a left-handed or southpaw batter swings in baseball, he is practically running towards first base as soon as he completes his swing making left-handed batters quicker. [source: OnlyPositiveNews]

The city with the highest per capita lightning strike rate is Clearwater, Florida -be glad you don’t live there….and if you do, good luck! [source:]

Most new-money millionaires began just like we did with small businesses that they worked their hearts out to grow into sensations. Keep the work going – you’ll make it!

Business Thanksgivings count for a lot this year as we all look to move into 2011 with renewed hope, renewed appreciation and yes renewed “green.” Visit our sister site for strategic marketing tips to get you going!

Always be a first-rate version of yourself, instead of a second-rate version of somebody else. ~Judy Garland

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It takes time to rank your web site on major search engines like Google, Yahoo or Bing. I am not talking about page rank that is offered by Google or Alexa.

Ranking on search engines depends on so many different matrix. Organic, links, in page hit of traffic, referrals and various types. In many cases, it is quite hard for people to make their web pages optimized; who doesn’t deal with professional SEO services. Hence, there are few general rules that I always follow to optimize posts for search engines on wordpress. I am going to elaborate few of the these techniques below.

[Related reading: Speed up wordpress blog by reducing external request]

Choose perfect heading for your article:
This is in-fact the most important of all. Let me give you a small example. Type this phrase on google “optimize posts for search engines on wordpress”.

You will see near about 447,000 results found. use these key words separately on Google Trends. Notice the relevance of each keywords. Here the data is scaled based on the average search traffic of the term you’ve entered. So if you can ensure to have perfect heading with defined keywords searched by major traffic then your chance to get hits increases a lot.

Use your title within your posts:
Have you seen this post already used the title twice?

This means when Google scans the post it will get more relevance with the title. Try to insert your title phrases you keywords technically so that your search engine hits get a rise.

Be consistent on headings:
Be very consistent while using headings within your posts.

If you give your title a tag <h1> then don’t use it again within your post. It is just like writing a thesis or published article. We always keep relevancy on heading there. For example, if the title is <h1> then a section heading will be within <h2> and if a section has sub heading they will go with <h3>.

Bold your keywords, give them some weight:
Have you seen I am using bold on this post? If you have a clear look you will see I am only bolding those words which are relevant to this post topic.

It helps robot to get determine proper keywords, because you are matching your giving keywords given on meta tags.

Choose proper keywords:
While choosing your keywords for your meta tag on <head> section try to insert keywords taken from your written posts. Especially those which are marked as bold.

For example in this post, keywords should be ‘optimize WordPress’, ‘posts for search engine’, ’SEO’ , ’perfect heading’ , ’keywords’ etc.

Final Touch
I am not a SEO guru, but a blog writer and web site developer I have to use few of these techniques. It works for me. I have seen many of my posts gets higher ranking by using these simple steps.

Hope it will work for you if you use these tips properly. Visit Evan’s
website by clicking here.

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