File a Trademark Now!

Do You Want to Know How to File a Trademark?

Once you file it seems like a cattle call for companies to send mail claiming they can “help” with your Trademark issue. I just five minutes, you can read our blog and have your Trademark under way!

Intellectual property is very valuable thus the need to protect it. The prosperity of many U.S. and global companies depends more on their ownership rights than on their tangible assets.

What is a Trademark?

If you are a businessperson or someone who has created something conceptually unique, you will want to protect your creative product. It can be a logo, event name, company name or word and once protected no one can use that mark without permission.

How Do You Get a Trademark

how to file a trademark, united state patent and trademark office, marketing company in NaplesSubmit a file for a Trademark with The United States Patent and Trademark Office (USPTO). 

This process is the only way to ensure that a distinctive word, name, mark, motto, symbol, device, or emblem (image or appearance), or any combination thereof, will be protected exclusively for the owner’s use.

Red Alert to Falsely Affiliated USPTO Companies

RED FLAG – Staff at our marketing firm in Naples called the USPTO, and customer service stated the office never requests money through email or mail.

In 2011, DREAMFly Marketing, our marketing company in Naples, filed for a company name trademark. Soon after the filing, three companies sent letters in the mail appearing to be from the Trademark Office stating they could help our marketing company in Naples. 

One of the letters appeared to be on USPTO letterhead asking for $900 to process the trademark request for their research. HOW MANY COMPANIES HAVE FALLEN FOR THIS TRADEMARK SPAM? The problem us none of these businesses have any affiliation with the U.S. Patent and Trademark Office. 

In fact, when our marketing company in Naples called to check on the Trademark we had to provide our confirmation and filing number before they would provide any information.

Steps to Filing a Trademark Safely

Remember, a trademark is different than a copyright. It is for a mark that identifies your company as mentioned above. Here are quick steps on how to file for a trademark – visit USPTO online.

STEP 1: Determine whether you need trademark, patent, or copyright protection.

STEP 2: Determine whether you should hire a trademark attorney. Ignore mail like we received claiming for just $900 to help you with your Trademark issue. Most likely there is no issue and that is SPAM.

STEP 3: Identify your mark format: a standard character mark, a stylized/design mark, or a sound mark.

STEP 4: Identify clearly the precise goods and/or services to which the mark will apply.

STEP 5: Search the USPTO database to determine whether anyone is already claiming trademark rights in a particular mark through a federal registration.

STEP 6: Identify the proper “basis” for filing a trademark application.

STEP 7: File the application online through the Trademark Electronic Application System.
REMINDERS: (1) The application fee is a processing fee that is not refunded, even if ultimately no registration certificate issues; that, is, not all applications result in registrations; and (2) All information you submit to the USPTO at any point in the application and/or registration process will become public record, including your name, phone number, e-mail address, and street address.

STEP 8: USPTO will review the application and within 90 days will assign the file to a case manager to research your claim.

STEPS 9-11: If the reviewing attorney rejects your application, you will then file a rebuttal, and finally if determined to be valid the USPTO will publish your Trademark, validating it.

File for YOUR Trademark now! Remember, ignore mail from companies claiming to help you resolve your “Trademark issue”. Unless USPTO notified you there is an issue that is just SPAM! Hire an attorney for any serious issues.

Once your claim is filed it will take up to six month to process, so be patient.

Share your comments and experiences below

About us: DREAMFly Marketing, a marketing company in Naples and Southwest Florida, creates branding strategy for clients across the United States. Our marketing company in Naples focuses on marketing strategy, advertising, public relations and social media online marketing, online marketing and promotional products. If you like what you’ve read, please sign up to receive our weekly strategic marketing tips.


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Is SOPA Dead or Alive?

SOPApillas are a wonderful fried pastry from Argentina and New Mexico. Drizzled in honey it is a heavenly treat.

But the SOPA law proposal threatens to drown our freedom not in honey but with Internet restrictions instead.

SOPA, the Stop Online Piracy Act, is not sweet like a sopapilla, but is an Internet warhead aimed at you and marketing companies in Naples like DREAMFly Marketing who help clients globally, web users and Internet companies.
All of us oppose SOPA – learn why.

Anyone remember the movie critics saying rentals would be the death of the film industry? But movies are producing more in revenue than ever before.

Congress Postponed SOPA But Watch Closely
A postponement does not kill the act, and with Hollywood, Congress remains on the hunt to protect copyright materials answering to their big donors not us it seems.

Lamar Smith of SOPA”
“American intellectual property industries provide 19 million high-paying jobs and account for more than 60% of U.S. exports. The theft of America’s intellectual property costs the U.S. economy more than $100 billion annually…Congress cannot stand by and do nothing while American innovators and job creators are under attack.”
As published on Mashable

But Smith has no issue with an act that would slow down your browsing with its many tracking tools like the DNS (Domain Name System) they wanted to include blockages in.

What Would SOPA Do? Is It Really Necessary?

WWW stands for World Wide Web – Hollywood needs to remember that all of us, U.S. citizens and everyone abroad, have a right to browse when, how and where we want on the Internet, but SOPA threatens to restrict foreign site access among other freedoms all to protect copyrighted materials.

Sopa Summarized

  • Could block online ads
  • Could allow people to accuse sites of piracy that may not be accurate
  • Could prevent you from browsing certain sites ID’d as piracy violators
  • Presumes guilt not innocence with accusations

Defining SOPA – Watch This Video

Can’t view the video? Refresh the browser or click here

Our marketing company in Naples moved its website from Godaddy.com when the site supported SOPA and Hollywood’s activist to revive it include millionaire/billionaire producers, actors, directors all backed by the power of big movie studios.

Marketing Companies in Naples and Beyond
…must remain bonded together in the fight to protect our Internet browsing and advertising opportunities after all the Internet is supposed to be a freedom platform – world wide, right?

You can’t rule out of fear. Leaders must rule with facts and knowledge.

Our Revised Website Proposal

Why not also place mandatory notices on websites where U.S. companies have outsourced American jobs? That sounds like a better idea to this marketing company in Naples…but it doesn’t make it right.

Share your comments below

About us: DREAMFly Marketing, a marketing company in Naples and Southwest Florida, creates branding strategy for clients across the United States. Our marketing company in Naples focuses on marketing strategy, advertising, public relations and social media online marketing, online marketing and promotional products. If you like what you’ve read, please sign up to receive our weekly strategic marketing tips.


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Do You Have the Best Leadership Style?

business leadership skills, marketing strategyPeople love to work for you?
Or could your staff use some motivating?

It’s easy to blame staff or contractors for being less than productive rather than admitting perhaps our leadership skills are aching to be rejuvenated.

We discuss marketing strategy as the key tool for business growth. Marketing strategy includes developing the best, most motivating leadership style for your work environment.

The best leadership styles allow managers to motivate employees to amplify their level and quality of work.

Defining Your Leadership Style 101

“Leadership is less about your needs and more about the needs of people and organization you are leading.”
Reported online with the Wall Street Journal (WSJ).

WSJ Contributor Alan Murray wrote a style guide for leaders in a recent blog. Leadership styles define how you are remembered but more importantly a management style creates the work environment for all employees.

Visionary Leadership Style
Visionary leaders are the choice of any board when it is time for change. Visionary leaders generally convey the new direction of a company clearly and outline the steps the whole team will take in order to achieve the new direction successfully.

Coaching Leadership Style
Coaching leaders provide one-on-one coaching with staff and treat staff as if they are potential replacements for the leader making sure the employee’s goals are connected with the organization’s goals. This leadership style can backfire if the one-on-one coaching is perceived as micromanaging as opposed to intuitively helpful so be cautious here.
Walk the motivator versus totalitarian ruler line here.

Affiliative Leadership Style
According to WSJ, this style emphasizes team work, increases harmony and improves communication BUT it can also cultivate mediocrity.

While it improves a company stricken with trust issues, this type of leadership is often one that leads a company only temporarily and from our experience this is the type of leader called in as a henchman sometimes who then becomes the “communication” leader.

Democratic Leadership Style
Personal opinion – this can be dangerous. You can’t have the herd running over the Shepherd, but the Democratic Leadership Style can be useful because it builds on the staff’s knowledge and skills, and creates a group commitment to the resulting goals.

Experts warn this consensus-building approach can be disastrous during times crisis, because in urgent times of need quick decisions must be made which consensus building prevents. This is great a sub-style to have.

Pacesetting or Commanding Style?
Pacesetting marks a leader with high standards of performance who wants tasks completed faster, harder and better at all times. Pacesetting produces high volumes of work, but it can poison an environment against quality work.

A Commanding Leadership Style creates the classic military style leadership and is often the least effective. Commanding leaders rarely offer praise or encouragement but rather function in a tough environment so this leadership is the worst of them all unless of course you work in the military!

Who Do You Want Them to Remember?

I always think this is a safe way to function. If you want people to remember you as smart and helpful and strong, you probably aren’t choosing the Commanding Leadership Style but maybe the Democratic or the Visionary Leadership Styles instead.

Lead the way you want to be remembered, but always remember it is IMPOSSIBLE to please everyone plain and simple. Be positive, be helpful, coach and also be able to make the tough decisions every leader has to make even when you don’t want to – that is the best leadership style – one with a focus on motivating and protecting an organization.

About us: DREAMFly Marketing is a marketing company in Southwest Florida located in Naples, Florida, and we create branding strategy for clients across the United States. Our marketing company in Naples focuses on marketing strategy, advertising, public relations and social media online marketing, online marketing and promotional products. If you like what you’ve read, please sign up to receive our weekly strategic marketing tips.


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You don’t want to miss the funniest 2011 public comments!

They Said What? The Funniest 2011 Public Comments Hit List

This is our favorite blog to write all year long, because we get to giggle and laugh with you at all of the stupid statements made by celebrities and politicians during the year.

Our funniest 2011 Public Comments review is filled with blunders and ah ha moments that have us scratching our heads. Share YOUR funniest 2011 public comments in the blog’s comment section!

The Funniest 2011 Public Statements

Charlie Sheen’s Wacky World of Bad Statements
If you can’t view the embedded video below, click here.

  • Funny Quote #1: “I’m on a drug, it’s called Charlie Sheen”
  • Funny Quote #2: “Can’t is the cancer of Happen”
  • Funny Quote #3: “I’m here. I’m ready. They’re not. Bring it.”
  • Funny Quote #4: “That’s how I roll. I have one speed, one gear, GO!”
  • Funny Quote #5: Don’t judge me until you’ve walked a mile in my shoes, snorted a mile of my coke, drank a vial of my Tigerblood.”

It’s hard to deny Charlie Sheen as the leader of the Funniest 2011 Public Comments list.

Rick Perry’s Absolute Debate Blunders
Texas Governor Rick Perry said some real doozies during the Republican Presidential debates in 2011 – it even had Republicans wondering what in the world this guy was smoking. He makes the funniest 2011 public comments list. Not remembering the names of department you want to close – that’s tops!

How do you forget the three key agencies you want to eliminate? Huh?

Obamaisms – How the President Goofed in 2011
Well no one is perfect, not even the United States President. He also made our Funniest 2011 Public Comments list! If you can’t view the video below, click here.

Refers to Hawaii as Asia – wasn’t he born there?

A TV Report Gone Wrong
An unknown reporter is voted as the worst speaker in 2011 for his inability to articulate his thoughts in any clear fashion! Video below may be found at http://www.youtube.com/embed/eNjH8-leh7w.

Another Funniest 2011 Public Comments leader, because of a bad day.

Michael Moore Need We Say More?
Our marketing company in Naples is in a political community and our Naples marketing firm team is used to crazy debates, but, we’ve never been so shocked at the offensive comment made by Moore concerning taxes.

He commented on Wisconsin’s financial struggle earlier in 2011 asking taxpayers to stop complaining about being broke – at least that is how the March 2011 Washington Examiner took his comments.

“The nation is not broke, my friends. Wisconsin is not broke. … The truth is, there’s lots of money to go around. Lots. It’s just that those in charge have diverted that wealth into a deep well that sits on their well-guarded estates.”
Wisconsin’s unemployment was at an all time high at the time.

Not the funniest 2011 public comment, but certainly one of the tackiest.

breakup of Kim Kardashian, marketing company in naples, kardashian breakup

The Happiness Ended in the Blink of an Eye.

We’ll End the Funniest 2011 Public Comments List with the Kardashians
“Baby, by the time you have kids and they’re in school, no one will care about you.”

– Kris Humphries fighting with Kim Kardashian before the end of their 72-day marriage, on the Kourtney and Kim Take New York television show. OUCH!

Public Speaking Tips

  • Memorize information about the subject you are speaking about and DO NOT stray!
  • Say you’ll get back with the reporter if you aren’t prepared. Don’t get trapped.
  • Humor is good on some occasions but Tiger Blood comments sound loony.
  • Just because you want to say it doesn’t mean you should.
  • Publicity build consumer confidence. Turn bad publicity into good by promoting company changes etc. like Tylenol did when it had a contamination and in turn promoted its immediate changes and turned the story around.
  • For serious news events, hire a publicity firm to handle the big guns.

Our firm focuses on maximizing the impressions you give consumers. When you speak, advertise and meet consumers, you give an impression, and good public statements bring business benefits.

Good business is all about branding, so make the best of what you have.

Own the news – don’t let it own you! The Funniest 2011 Public Comments list is fun to review unless you’re part of it.

What is you favorite Funniest 2011 Public Comment…or stupid one? Share below!

About us: DREAMFly Marketing is a marketing company in Southwest Florida located in Naples, Florida, and we create branding strategy for clients across the United States. Our marketing company in Naples focuses on marketing strategy, advertising, public relations and social media online marketing and online marketing. If you like what you’ve read, please sign up to receive our weekly strategic marketing tips.


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Advertising Strategy and Pets Does It Work?

marketing company in naples, naples marketing firm, pet advertising, advertising with pets

Who said strategy can't have personality? This is a perfect coordination of advertising strategy with pets.

The apartment company could have advertised any breed welcome, but to jazz it up they focused on the many personalities of pets and made the ad humorous – perfecto!

The Perfect Advertising Strategy Pet Match

Let us paint a picture for advertising with pets with Traveler’s Insurance Ad a big hit example. A poor little dog, oh so adorable, dreams of his bone, plays with his bone and cherishes his beloved bone, but who is going to protect it for him, because after all he’s a helpless dog?

Little Fido matching the advertiser’s branding message perfectly:
(link to ad if it doesn’t load)

Pets Are Cute Advertising Sidekicks!

Where in the world is the advertising strategy in a realtor posing with their dog for an ad? It’s just a cute photo without an advertising strategy connection with pets in ads.

A photo does not equal advertising strategy.
Ads showcasing staff photos without referencing “meet our staff” and fail to incorporate the staff as the advertising strategy fail, just as cute little cats and dogs fails if they are not part of the branding or advertising strategy!

Think strategy first. Think advertising design second. Pets can pack a punch as the perfect scoop of ice cream for an advertising campaign if you incorporate the pets with the brand’s strategy. Marketing in Naples or marketing in Miami..the rules are the same.

Traveler’s Insurance Ad Strategy Success
Traveler’s Insurance is to show out-of-the-box ways they protect the things we worry about as homeowners, and incorporated Fido to connect closer to our hearts focusing less on “possessions” and more on lifetime relationships.

Bad Advertising Strategy Example

Red Bull attempted to incorporate a love for pets as part of its advertising strategy, but it misses the mark with a weak story line. Link to ad on YouTube

Failing to connect with a strong story line can compromise your advertising strategy even if you incorporate the “pets” with your strategy. Red Bull gets an F- for this ad.

Marketing in Naples, Florida requires a different consumer connection than say a family-focused MidWest. Marketing companies in Naples, Florida focus on both tourist and residential audiences and most firms focus on PR and advertising not necessarily strategy.

Move beyond fantastically colorful designs for your ads and create a real strategy behind your company’s every move.

About us: DREAMFly Marketing is a marketing company in Southwest Florida located in Naples, Florida, and we create branding strategy for clients across the United States. Our marketing company in Naples focuses on strategic marketing, advertising, public relations and social media online marketing and online marketing. If you like what you’ve read, please sign up to receive our weekly strategic marketing tips.


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Wondering if Google+1 Clicks Help Your Search Engine Ranking?

The more people click Google+1 on your site, yes it will help Google identify that your website as a place of interest. But the +1 click primarily helps with results for the specific term(s) a person responds to with a +1 click.

A Google+1 click isn’t going to boost your website listing from a page 3 listing to #1 on page 1. But it does help Google analyze usefulness of its results…assuming everyone starts clicking +1.

Of course you know what they say about “assumption,” so let’s look at the true effects of Google+1.

SEO or search engine optimization is still required, according to a Google employee’s explanation concerning Google+1′s purpose on a blog.

Our Naples marketing firm provides SEO services to clients and targeting specific key terms remains important, although we do believe Google could potentially give more weight to +1 clicks for search engine results therefore taking SEO control out of website owners’ hands.

SEO Versus Google+1, What’s the difference?

According to Google, content is still king when it comes to how Google will recommend your site in search results, but the challenge is that Google admits that +1 clicks will matter and hold a partial score in how Google analyzes your site.

From Google’s FAQ Section for Google+1
“Content recommended by friends and acquaintances is often more relevant than content from strangers. For example, a movie review from an expert is useful, but a movie review from a friend who shares your tastes can be even better.”

“Because of this, +1′s from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query.”

This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search quality. For +1′s, as with any new ranking signal, we are starting carefully and learning how those signals affect search quality.”

Google Admits a +1 Click Will Prompt Page Crawls
+1 is a public action and placing a +1 button on your web pages is smart, because it may prompt Google to more frequently crawl your page or site based on a lot of +1 action. Read up on Google+1′s affects on your traditional SEO.

As much as we’d love to write Marketing in Naples, Naples Marketing Firm, Marketing Naples and Naples Marketing 50 million times on our website, Google still looks for valuable, original information.

Stick to the SEO basics with content providing valid content and as Google+1 grows as a whole more people will begin clicking the +1 button on your pages.

The problem with Google+1 clicks is people can create false email accounts and click their own sites, so it’ll be interesting to see how Google alters its view of the importance of +1 clicks. Read more about +1.

Comment below and ask questions. Our Naples marketing company staff will be happy to assist!

About us: DREAMFly Marketing is a Naples marketing firm handling Southwest Florida marketing as well as clients across the United States focused on strategic marketing, advertising, public relations and social media online marketing. If you like what you’ve read, please sign up to receive our weekly strategic marketing tips.


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