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The Convergence of Social Media & Social Conscience

It’s no surprise that the movie, The Social Network, was up for an Oscar this year (2011).

It’s all about the charged energy of connection and one young man’s will to bring an idea to fruition based on that premise.

What happened in Egypt is no accident. Demographics and technology were on their side. 20|| draws a line in the demographic sand. This is the year that the Baby Boomer Generation begins to retire and a generation of youth became mobilized through technology.

We don’t have to wait for our governments to take the first step. Combining our collective voices using social media tools such as Facebook, Twitter and YouTube, literally brought down a government, which is revolutionary. Here are some interesting points from a social media perspective:

  • A day of protest in Egypt is announced on the Facebook page, “We Are All Khaled Said,” which was created to honor the victim of a police killing in Egypt.naples marketing expert, twitter influence
  • The protesters then use Twitter, Facebook, and YouTube to stay organized, share intelligence and spread their message worldwide.
  • In an action unprecedented in Internet history, the Egyptian government ordered service providers to shut down effectively disconnecting a modern economy and 80,000,000 people from the World Wide Web.
  • Companies, including Google, establish work-arounds to get Internet access back up and available to Egyptians.
  • Google marketing executive, Wael Ghonim, is arrested by Egyptian authorities and, upon his release, took part in a passionate TV interview where it was announced that he was one of the anonymous creators of the We Are All Khaled Said Facebook page and helped coordinate the social media aspect of this revolution.

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Best Crisis Communication Tips

There is always a crisis and the question is are you a pro or an infant at handling them?

Commonly referred to as “situation room” issues in the business world, a dramatic crisis news item can be turned around into a positive if you become a crisis communication expert.

Make Your Mouth Sing
The first step to successful crisis communication, yes we really mean that, is to remain calm, collected and think before you do anything. It helps to have a crisis communication marketing plan as well.

Sound easy? Imagine 10 news cameras in front of you. The media is demanding answers on behalf of your customers or the public with questions like “How do you explain the misuse of funds ” or “Explain how you’ll avoid this disaster in the future.” Still think it’s easy?

Best Crisis Communication Tips for Minimizing Bad News Coverage

  • Focus on Positive Outcomes of the Crisis
  • Beware of Smiles
  • Know All Critical Elements of the Issue
  • Create Standard Media Answers
  • Take Advantage of Your Website to Answer Consumer Questions
  • Never Lie to the Media

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Free Online Marketing Tools That Drive Improvements

It has become way too easy to fall into the $9.99 purchase trap for online marketing tools. It’s the old “Buy high sell low” trap.

You aren’t alone getting sucked into the “buy this for $9.99″ with the small type at the end “and review for $49.99 per month.”

Emails fall into your inbox claiming to rank your website, improve your Facebook page, attract more Twitter followers, help you with Google AdWords and offering the latest trend in online marketing tools. Below are free online marketing tools

Take What’s Yours Free!
I’m a self admitted person who buys high and sells low on personal items, but when it comes to business for all of us no matter where you are it is imperative to be smart with your budget.

Free Tools For Online Marketing You MUST Try

  1. Eightfold Logic Linker: Free link building system: Set up a profile free and it connects you with other users whom you can share your website link with. They list your link. You list theirs. Everybody is happy….why?Boosting incoming links to your website automatically raises your website ranking with Google and other search engines.

    There are websites that sell incoming links for your website, but those links have no real business lead value. Build your incoming links with a quality group of connections.

    Why? If others are linking to you, then your website must be important. Incoming links is more important than keywords now according to Google’s latest information.

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It’s Up. It’s Down. The Confusing Profit Outlook

Well it’s confusing folks and that’s putting it mildly. Some companies are increasing their profit forecasts, whereas others are sliding them down significantly. Many are naming their best marketing practices to praise or blame.

Think other business’s profit outlook don’t affect you?
You couldn’t be more wrong
. But who wants to talk money? Well, I do and so should you!

As reported in the Marketing Magnetics’ Jan. 25, 2011 blog -”2 Ways to Heat Up Business”, national brands like ConAgra are seriously seeking dough into new WOW product ideas, but despite a return to WOW customers, some companies are reporting less than WOEful profits not WOWful.

The point is profits and money, of course, drive business, employment, investments and all economies. So, confusing profit talk does affect your ability to work, your ability to earn and your ability to market to customers. What are the best marketing practices right now?

Google search “First Quarter 2011 Profit Reports”, you’ll see a messy mix of headlines including “Company X boost profit forecasts for 2011″ and “Company Y Misses Analyst Profits Estimates”.

Pharmaceutical Giant Bristol-Myers Reports Losses

Bloomberg News, Jan. 27, 2011
Income from continuing operations [on drug Plavix] fell to $483 million, or 28 cents a share, from $818 million, or 41 cents a share, a year earlier, New York-based Bristol-Myers said today in a statement. Excluding one-time items, profit was 47 cents a share, missing by 1 cent the average estimate of 15 analysts surveyed by Bloomberg.

So what’s it mean?
If the giants still have issues, you too as small and medium business owners must think long and hard about marketing your services to customers. Who is your generic competitor?

Marketing Tools to Identify and Rise Above the Competition

  • Take Your Business Above Sales
    Example: Shoe store owner hosts a sale on a weekend and partners with a foot doctor to come perform free analysis on customers as well as a fitness expert to discuss shoes and the effects on fitness. That’s marketing not just a sale.
  • Identify Your Target Audience – be honest – who is it really?
    My father, for example, is a high service dentist with the laser and all the high-tech toys, but not everyone wants a full service dentist , maybe they don’t care. His target is people with major issues that need resolved and individuals who put a no value limit on caring for their body.
    Reality check: The general audience would be a coupon clipping, deal grabbing audience who doesn’t care where they go.
  • Reduce Prices Slightly (preserving profit but undercut the competition by just $5)
  • Brilliant Marketing Moves
    The most brilliant move I made for a client once was to promote a coupon that “looked” like a discount for a water park, but in fact was part of their existing fee to give residents a discount.
    More than 500 people went to the park because of the creative marketing coupon!

Today, you have WOW customers, and that is the best marketing practice period. Consumers are able to purchase any product, any service anywhere.

As an employee or an employer, identify a WOW factor you are comfortable with…..but hey, you have nothing to lose so be creative! How hard is it to bring another outside vendor in to help promote your business?

Step out of the coupon or doing nothing box: Be the Person You Want to Be Every Day – successful.

For more information about our services, contact DREAMFly Marketing.

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To Tweet or Not to Tweet

Why would you want to read about people you most likely don’t even know on Twitter?

That’s the question – will it work for you or your business?

Unlike Facebook, follows can be generic not following a pattern like Facebook using alumni from academic institutions. So is it really useful for business?

For affiliate link users, Twitter is the perfect resource. Affiliate links, for those who are unfamiliar with them, are links that pay you when you post them and visitors click through to the links. Often they sell general products, marketing and software.

The Pros and Cons of Twitter – Decide for Yourself

  1. Larger audience focused on services and products
  2. Affiliate links may make you additional money
  3. Tweeps or followers more likely to share your information than Facebook users


  1. The life of a tweet is about 15 minutes
  2. New Twitter API formats have made it trickier to grow followers in bulk
  3. Most followers are strangers or remote acquaintance
  4. Linked In Poll

    Out of 60 respondents, 83% responded they spend more time for business on Linked In than they do Twitter. In another poll, 40% of users say they only use Twitter to promote their blog not gain business.

    Results pulled on Feb. 13, 2011.

    twitter poll, linked in poll, twitter, linked in, online marketing

    Are the Pros Enough on Twitter
    DREAMFly Marketing is certainly not suggesting Twitter is useless, but what we are pointing out is you need to think long and hard about all the effort you are spending on social media.

    Have you matched your strategy to the social media sites you are using?

    Twitter, twitter benefits

    Twitter is great to use if you want to drive traffic to your blog, increase comments or drive people to your Facebook,
    but the key to driving traffic is to use the old trick of
    sell without selling.

    Your Tweeps (or followers) will share your message with their own followers if they like your message, whereas fewer connections re-promote posts of friends on Facebook.

    A great benefit to Twitter is that often people receive the information on cell phone feeds, whereas most people check Facebook during the afternoon and evening hours during the week.

    A Twitter Tool You Need
    HootSuite -
    Schedule Tweets in advance and reduce the time you spend communicating without compromising your message. HootSuite is the most reliable scheduling source.

    Tip – tweets must be unique and cannot be exactly the same. Twitter prevents this to avoid spam.

    Twitter is a business key to connecting across the globe. But your marketing plan and business strategy have to be able to support using Twitter. What do you mean?

    If you are selling marketing services like us at DREAMFly Marketing, connecting with strangers is a great idea. On the other hand, selling care for seniors or specialized services that are focused on local markets only may not be the best usage for Twitter. Instead, use Tweets to drive website and blog traffic.

    Match your Twitter usage for what works with a “global” or “national” audience.

    How you use Twitter is ultimately up to you, but make sure your efforts are worth your time.

    For more information about our services, contact DREAMFly Marketing.

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3 Ways to Fall Back in Love With Work
Lose the Attitude

Uninspired and feeling like you need a pick me up? Three ways to pick yourself up, dust yourself off and lose the need to feel sorry for yourself at work.

If you find yourself with the same attitude that makes you want to slap others, it’s time for a change. Focusing on performing at your top level for work or perhaps balancing the budget of your business, can send a lot of us into a blues waltz with our own desire to succeed.

Three Ways to Feel Great About Yourself and Your Work

  1. Identify What’s Causing Your Dislike at Work
  2. List Three Things You Love About Work
  3. Complete Two Projects Your Attitude Has Delayed

      “Speak when you are angry and you will make the best speech you will ever regret.”
      - Ambrose Bierce


      1. Identify What’s Causing Your Dislike at Work
      Someone complain against you? Customers tough to deal with and no thanks from the boss? Owners – spending your days worried about the bottom line and unable to find joy again?

      work attitudes, lose the tude, passion for work

      Bad days lead to worry, angst and unease Bad days create lasting impressions. A bad day only goes away if you kill it.

      Lose your tude: 1) recite “I will have a good day and a good attitude” in the mirror and by 2) stopping your complaining and embracing change at work.

      2. List Three Things You Love About Work – Can You Do It?
      It’s easier to complain than be positive. It’s easier to blame others than take responsibility. Take charge.

      Focusing on the positives prevents bad attitude canker from killing your excitement at work. Personal example: A few weeks into overhauling branding for a company I worked for, one employee was pushing back on the new rules. For weeks, the relationship was strained and cancerous. My supervisor said, “Figure out how to get staff to follow the policy.” So, I created an empowering atmosphere for marketing decisions with a committee and solved the issue.

      3. Complete Two Projects You’ve Been Putting Off
      This is the easiest task for most of you, especially men. Don’t lie – we’ve all put projects off.

      Contributing to projects successfully creates enthusiasm and renews dedication to work. It also allows supervisors and/or coworkers to take notice of your renewed vigor and energy creating continued passion.

      “The best way to appreciate your job is to imagine yourself without one.”
      - Oscar Wilde


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