Marketing Blog

4 Social Media Tools To Smile About

Posted by on Aug 31, 2011 in Blog, Online Marketing, Social Media Bug Bites | 9 comments

Social Media Tools to Live For!

Let’s be honest sometimes simple is best when you are managing your own social media networking. Our Naples Marketing Firm’s social media expert know the tricks of the trade, but even we like simple when time is money.

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With social media marketing, planning ahead saves you time so you might be able to put that cell phone down occasionally and put a smile back on your face!

Our Favorite and Easiest Social Media Tools

With these four easy to use tools, you can schedule your status updates, track what impact your messages are having and alter your online strategy with simple research tools. Read this article for simple steps for users of all level

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3 Marketing Tips to Weather the Economy

Posted by on Aug 19, 2011 in Blog, Timely Business News | 10 comments

As the U.S. economy shows more volcanic symptoms of a meltdown, debate begins over the financial outlook. The business climate for the 2011 fourth quarter and outlook for 2012 is shaky but manageable.

In this article, you’ll learn 3 Hot Strategic Marketing Tips to Weather the Economy…but first the data you care about: finances.

2011 fourth quarter financials, US financial outlook, business outlook for 2012, naples marketing firm

2011-2012 Economic Weather

In May 2011, President Obama reported unemployment claims were down, but just as quickly on in August CNN reported joblessness had increased at a continuous and alarming rate.

On, Aug. 18, 2011, Bank of America, one of the largest banks, announced a plan for a 3,500 employee lay off by September 2011. United States Postal Service is considering ending 120,000 jobs!

3 Marketing Tips to Weather the Economy

  • Focus on your company’s REAL talent – don’t dilute business
  • Trim marketing but don’t cut it
  • Develop free promotions using free media

….read this article for details

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The Truth About Marketing ROI

Posted by on Aug 12, 2011 in Advertising, Blog, Timely Business News | 8 comments

The Truth About Marketing Value
….is if you don’t market your business your revenues could tank. Marketing success is essential.

Unless your customers are so passionate they are willing to advertise for you through solid and positive referrals, marketing is key to growing business.

You must receive ROI on every single marketing investment otherwise you are wasting time and money!

Calculating ROI
2 + 2= 4
Math is simple, but marketing math can get tricky. We recommend using a simple format.

Learn how to calculate marketing ROI (Return-On-Investment) and learn if your marketing budget is working in your favor.

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Learn How to Use QR Codes

Posted by on Jul 28, 2011 in Blog, Graphic Design, Online Marketing | 4 comments

Defining a QR Code
QR codes are ‘Quick Response Codes’. It’s just like placing a link on your web site, but a QR code appears as an invisible, machine-like link.

naples marketing, marketing strategy, dreamfly marketing

It’s easier to learn by DOING – get out your application-based smart phone (iphone, Androids etc.). Scan the QR code to the right and see where it takes you! It will not install anything on your phone or collect information.

We’ll show you creative uses of QR codes used in marketing strategy.

What can QR codes link to?
It is a way to surprise website visitors or consumers receiving a printed piece with your QR code something very special that perhaps you aren’t sharing with everyone, like an invitation-only web page.

QR codes can link customers to:

  • SMS a message to cell phone users up to 140 characters allowing them to opt in and receiving your promos
  • Plain text to deliver a message
  • A web site – you can create an invitation-only page just for your QR code customers
  • An online document such as a pdf file or e-book
  • A photo
  • Coupons perhaps if you are running ads on Naples’ Bloc Deals or nationwide Groupon

Producing a QR code does nothing unless you call people’s attention to it…learn QR Code strategy here!

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Is Direct Mail Marketing Still Relevant?

Posted by on Jul 22, 2011 in Advertising, Blog, Direct Mail | 5 comments

The recent obsession with social media marketing and online marketing has left old-school direct mail marketing in the dust. Right?

The truth is that direct mail is still an effective option for many smart multichannel marketers. Even giant companies like Google invest heavily in direct mail marketing each year.

Naive Notions

Are you leaving direct mail out of your marketing mix because you think it’s too expensive?

There’s a naive notion that social media marketing is essentially free when in fact effective social media marketing either involves the investment of a substantial amount of time or a substantial amount of money if you choose to hire a professional. All marketing requires an investment of money, time or both.

Regardless of channel, all successful marketing involves targeting a relevant audience. With this in mind, I wanted to share a few simple ways that you can use good, old direct mail marketing to get more business from your target audience.

Three Ways Direct Marketing Can Work For You

1) Market to Existing Customers:
This is one of the most overlooked opportunities. The sad truth is that estimates that it costs five to seven times more to acquire a new customer than it does to sell more to an existing customer, yet many businesses have zero dollars invested in marketing to their existing customers.

DREAMFly and I both believe in multi-channel marketing, so learn how to make Direct Mail one of your most affordable marketing tools…read on.

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Kick Up Customer Service Standards

Posted by on Jul 14, 2011 in Blog, Customer Service | 6 comments

It’s a simple technique to win the hearts and minds of customers.

Customer service must be a well oiled machine so customers become loyal, which is a major challenge in today’s fast market.

The 1, 2, 3 Connect of Customer Service

  1. Create Customer Service Program Standards
  2. Script Staff Phone Call Opening and Closing Comments
  3. Hire Secret Shoppers
  4. Creating Customer Service Standards
    Employees answer the phone friendly, but are you really connecting with customers?

    Standards should include:

    • Number of rings phone must be answered if there’s no automated voicemail service
    • Greeting staff must use when answering the phone
    • Quick answer list for potential questions within reason
    • Closing script for staff to use when ending a phone call
    • Opening and closing statements in email, on the phone or online should include a business’s slogan
    • Follow up phone call guide – when to follow up and when it is not needed
    • Secret shopper program (more discussion later)

    How are you making your customers feel like they are the stars of your company? Find out how by reading this Kickin’ Customer Service article.

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Social Media Business Shake Down

Posted by on Jun 28, 2011 in Blog, Online Marketing, Social Media Bug Bites, Timely Business News | 7 comments

Social Media platforms are changing at a fastclip therefore making it a true challenge to conquer for private users and businesses. Bad news….more changes are looming.

What to Expect

  • Future of Work is in Communities Not Offices
  • Facebook Decreases Business Page Communication
  • Social Horizon is Expanding Adding to Confusion

Location-based social media networking sites are taking over as Facebook complicates functions for businesses with more changes. Read ahead to determine what social media tools will still perform as great marketing tools.

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Affordable Marketing: Promotional Swag

Posted by on Jun 23, 2011 in Blog, Business Development, Promotional Products | 9 comments

Part three of our Affordable Marketing Series that outlines how promotional products can actually produce a high Return-On-Investment and the most affordable options for promo items to promote your business.

Why use promotional products? They are less costly than expensive advertising and serve as a marching army to boost your brand. Promotional swag leaves a lasting impression with existing and potentially new customers whereas other marketing methods are only as good as long as the consumer keeps the magazine, newspaper etc.

Promotional products or swag, for those less familiar with the term, are customizable branded products that you can leave with customers as a thank you or to earn new business.

Promotional products send business your way and empower existing customers to feel good about the decision they’ve made in choosing your business.

Fun and Affordable Promotional Products
With millions of promotional products to choose from the options are endless for affordably branding your business. This article showcases fun and exciting promotional products you may wish to consider using to save money in marketing without bleeding your business’s budget.

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Affordable Marketing: Free News Coverage

Posted by on Jun 12, 2011 in Blog, Business Development, Press Promotions, Public Relations | 8 comments

Part 2 of a 3-Part Affordable Marketing Series –
The most important tool you have is your business’s news, its happenings, its deals for customers and your general promotions.

Failing to promote your news through public relations to the media in addition to direct consumer marketing reduces your company’s exposure.

Press releases deliver company news and can be written to reflect current market trends. For example, you might consider including unemployment information in a release related to expanding your own company’s job opportunities.

Quick steps to kicking up your company’s image using free media coverage:

  • Press releases should offer unique news – brainstorm for news ideas about your company
  • Submit your company news to your local newspapers’ business section editor
    Often, this is the easiest way for publishing news of promotions, awards, grants and things of this nature.
  • For events, create news opportunities by bringing on event sponsors and have those sponsors send out press releases about your event as well.

…read more.

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Affordable Marketing: Network Your Business Up

Posted by on Jun 7, 2011 in Blog, Business Development, Network Marketing | 3 comments

3 marketing methods that are free or very low costing that will kick your competition to the side!

Make marketing your business affordable and effective. In this three-part Affordable Marketing Series with the DREAMFly Marketing Magnetics blog, you will learn 3 affordable or free marketing methods to increase business.

  • Part One: Network your business up
  • Part Two: Write a news story for publication
  • Part Three: Use promotional giveaways to leave lasting impressions

This is part one of the three part series and it outlines overcoming fears of networking, how to network and where your business managers and you should be to grow your business. The best free advice you’ll get all day.

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