Marketing Blog




3 Ways to Capture Email Readers

Posted by on Apr 6, 2011 in Blog, Social Media Bug Bites | 1 comment

3 Ways to Capture Email Readers

Email Marketing – When to Send Emails:
Send marketing emails 7:30 a.m.-9:30 a.m. or 3-6 p.m. These time periods serve two purposes – read on.

The 7:30-9:30 a.m. time period puts you near the top of their long email list and they will likely read the email. Email marketing requires you connect with your connections. The 3-6 p.m. email marketing time period increases potential responses to your email as they start to relax from the day.

We have generally sent our blogs out via email at 8 or 9 a.m. to ensure it is read, but if we need to improve comment responses then DREAMFly will issue the blog as mentioned later in the day. The morning hours are fantastic if you are sending out “product sale” emails, because businesses will most likely read it and call you about the sale. Choose the time that fits your purpose.

Learn the ins and outs.

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Network Marketing Tips: Selling! Why Are We So Afraid of This Word?

Posted by on Mar 27, 2011 in Blog, Network Marketing | 4 comments

What is the BIG DEAL about selling? I hear it all the time in the network marketing industry, “We are not selling.” People in the selling business try to convince people, and we don’t convince anyone. We “refer,” or “help” others. I am not against using the word helping instead of the word selling, especially when doing so as a means of assisting you psychologically with how you approach prospects for your network marketing business. But, the fact remains, we are still selling. What is all the fuss...

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The Tweet Heard Around the World

Posted by on Mar 22, 2011 in Blog, Social Media Bug Bites, Timely Business News | 0 comments

Contact DREAMFly Marketing The Convergence of Social Media & Social Conscience It’s no surprise that the movie, The Social Network, was up for an Oscar this year (2011). It’s all about the charged energy of connection and one young man’s will to bring an idea to fruition based on that premise. What happened in Egypt is no accident. Demographics and technology were on their side. 20|| draws a line in the demographic sand. This is the year that the Baby Boomer Generation begins to retire and a generation of youth became mobilized through...

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Become a Crisis Communication Expert

Posted by on Mar 15, 2011 in Blog, Public Relations | 2 comments

Commonly referred to as “situation room” issues in the business world, a dramatic crisis news item can be turned around into a positive if you become a crisis communication expert.

Make Your Mouth Sing
The first step to successful crisis communication, yes we really mean that, is to remain calm, collected and think before you do anything. It helps to have a crisis communication marketing plan as well.

Sound easy? Imagine 10 news cameras in front of you. The media is demanding answers on behalf of your customers or the public with questions like “How do you explain the misuse of funds ” or “Explain how you’ll avoid this disaster in the future.” Still think it’s easy?

Read ahead!

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Free Online Marketing Tools That Rule

Posted by on Mar 8, 2011 in Blog, Online Marketing, Social Media Bug Bites | 2 comments

Emails fall into your inbox claiming to rank your website, improve your Facebook page, attract more Twitter followers, help you with Google AdWords and offering the latest trend in online marketing tools. Below are free online marketing tools

Take What’s Yours Free!
I’m a self admitted person who buys high and sells low on personal items, but when it comes to business for all of us no matter where you are it is imperative to be smart with your budget.

Free Tools For Online Marketing You MUST Try

  1. Eightfold Logic Linker: Free link building system: Set up a profile free and it connects you with other users whom you can share your website link with. They list your link. You list theirs. Everybody is happy….why?Boosting incoming links to your website automatically raises your website ranking with Google and other search engines.

    There are websites that sell incoming links for your website, but those links have no real business lead value. Build your incoming links with a quality group of connections.

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Profit Forecast Confusion Calls for Marketing Answers

Posted by on Feb 22, 2011 in Blog, Business Development, Timely Business News | 2 comments

It’s Up. It’s Down. The Confusing Profit Outlook

Well it’s confusing folks and that’s putting it mildly. Some companies are increasing their profit forecasts, where others are sliding them down significantly.

Think other business’s profit outlook don’t affect you?
You couldn’t be more wrong
. But who wants to talk money? Well, I do and so should you!

As reported in the Marketing Magnetics’ Jan. 25, 2011 blog -”2 Ways to Heat Up Business”, national brands like ConAgra are seriously seeking dough into new WOW ideas for products, but despite a return to WOW customers, some companies are reporting less than WOAful profits not WOWful.

The point is profits and money, of course, drive business, employment, investments and all economies. So, confusing profit talk does affect your ability to work, your ability to earn and your ability to market to customers.

Read on for Marketing Tools to maneuver around the competition easily. It’s not brain surgery folks!

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To Tweet or Not To Tweet

Posted by on Feb 14, 2011 in Blog, Social Media Bug Bites | 1 comment

To Tweet or Not To Tweet

To Tweet or Not to Tweet

Why would you want to read about people you most likely don’t even know on Twitter?

That’s the question – will it work for you or your business?

Unlike Facebook, follows can be generic not following a pattern like Facebook’s using alumni from academic institutions. So is it really useful for business?

For affiliate link users, Twitter is the perfect resource. Affiliate links, for those who are unfamiliar with them, are links that pay you when you post them and visitors click through to the links. Often they sell general products, marketing and software.

The Pros and Cons of Twitter – Decide for Yourself
Pros

  1. Larger audience focused on services and products
  2. Affiliate links may make you additional money
  3. Tweeps or followers more likely to share your information than Facebook users

Cons

  1. The life of a tweet is about 15 minutes
  2. New Twitter API formats have made it trickier to grow followers in bulk
  3. Most followers are strangers or remote acquaintance
  4. Read on to learn how LinkedIn followers responded to our Twitter survey

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3 Tips for Reviving Passion for Work

Posted by on Feb 8, 2011 in Blog, Timely Business News | 2 comments

3 Tips for Reviving Passion for Work

Uninspired and feeling like you need a pick me up? Three ways to pick yourself up, dust yourself off and lose the need to feel sorry for yourself at work.

If you find yourself with the same attitude that makes you want to slap others, well then it’s time for a change. Focusing on performing at your top level for work or perhaps balancing the budget of your business, can send a lot of us into a blues waltz with our own desire to succeed.

Three Ways to Feel Great About Yourself and Your Work

  1. Identify What’s Causing Your Dislike at Work
  2. List Three Things You Love About Work
  3. Complete Two Projects Your Attitude Has Delayed
    1. “Speak when you are angry and you will make the best speech you will ever regret.”

      - Ambrose Bierce
      source

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Android Sets Gold Star Marketing Benchmark

Posted by on Feb 1, 2011 in Blog, Business Development | 1 comment

Android Sets Gold Star Marketing Benchmark

Do you believe you can give your competition a run for their money? Believe it – It CAN Happen!

It’s too easy to get yourself down these days, whether you are an employee of a big employer or the big boss – the bottom line is you have to believe in yourself.

Sound too cheesy? Try this on for size. An Internet conglomerate decides to develop software that can be used on cell phones, but hasn’t ever manufactured a cell phone. Two years later after the launch of Verizon’s Android that uses Google’s Android software, Google earned a Gold Star in consumer’s minds with the creatively interactive smart phone software.

This week’s article focuses on empowering your mind, tapping into your talents and expanding your business without risk – but with strengths instead. You’ll be motivated to earn your own strategic marketing Gold Star…so read on.

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Is Your Business Running Cold?

Posted by on Jan 25, 2011 in Blog, Business Development, Customer Service, Timely Business News | 1 comment

Is Your Business Running Cold?

USA Today is reporting that many businesses are ready to go beyond “sales” to attract customers following the economic fall that began in 2008.

While doctor offices and the medical field may not be showcasing sales, most of the private and public commercial industry has focused on half off and weekend promotions to boost business. How many stores have you gone to this year because of a sale? 5? 10? 20+?

What Are the Marketing Keys for 2011?
According to product launch experts, the key is literally getting out of the mundane box the economy has put us in.

A Strategic Marketing Guide of What Consumers Want:

  1. Time Savers
  2. Products at Their Fingertips
  3. Convenient Products for Lifestyle
  4. Local if affordable over national products
  5. Connection to favorite products on social media
  6. Customer Service
  7. We like to produce what WE think is important, but with so many choices and so little time consumers need YOU to fit THEIR life quickly and simply. Two good examples in Naples, Florida of this success are discussed below.

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