Be Branding Brave for 2012
Posted by Camden Smith on Oct 24, 2011 in Blog, Branding, Timely Business NewsEndorse Us With Google+
Smell the Roses in 2012
A discussion whether President Obama or Bush is to blame for the economy – you hear it at every coffee house.
Odd I rarely hear anyone in these rambunctious debates actually creating or discussing any solutions. Hm…..
A solution: Rebranding your company could save the business. Read on!
Did You Know
- Most people like to blame rather than solve?
- Businesses make up 90% of the economy?
- More people are filing for their own business?
- Job growth is significantly slower than job loss?
Our Naples Marketing Firm is all about marketing solutions. Business owners and employees alike must look for economic solutions and stop complaining. Bad energy gets you nowhere fast.
The Numbers Tell a Story
In the Oct. 21-27, 2011 Gulf Coast Business Review, journalists reported the 2012 outlook is “uncertain.”
State of Florida officials have reduced tax revenue forecasts through early 2013 by $1.6 billion, according to the News Service of Florida.
Florida Employment Statistics
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| Population has grown 15-20% across the board while fewer work. | Limited Liability Corporation filings are up. |
Don’t live in Florida?
Make it your business to know your state’s economic atmosphere. The numbers don’t lie, and can help guide a company to an improved marketing strategy.
A Successful Turn Around Story
Tab Hunter, owner of The Surfin’ Plumbers, reported that just by rebranding his 30-year-old Pritchard Plumbing company, he grew profits by 250%! (source: Gulf Coast Business Review, Oct. 20-27, 2011 issue, page 13)
Lesson learned – those who change with the economy and rise above the competition will succeed. Hunter said the “surfing” branding runs all the way through his company now from how they answer the phone to how they dress and it’s been a huge hit.
If Mr. Hunter can rebrand his established company, then so can you. Our Naples Marketing Firm has witnessed people fail to modify business for the economy, but it isn’t too late.
The Keys to Rebranding
Don’t be afraid plain and simple. Have the guts to make a change.
Southwest Florida marketing firms, like any agency, will promise you the world, but if you fail to heed your marketing firm’s advice for change – watch out. We always research the market and competition before moving clients towards rebranding.
Although not a solution for every economic challenge, our Naples marketing firm team knows rebranding often works.
Risk takers are both winners and losers, but you won’t ever win if you never take a chance.
Detailed tips for rebranding can be found in the Branding Marketing Strategy article series. Like what you read? Please leave comments below and get in the know with this blog.
