Nielsen Names Generation C as Digital Audience


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Generation C Becomes Powerful Online Audience


A new generation is born called Generation C short for the “connected” generation.

Assumptions may have business owners thinking this is a generation outside of the target audience traditionally 25 to 54-years-old, but according to Nielsen and NM Incite’s U.S. Digital Consumer Report released in February, Generation C is the primary digital consumer audience.

Download your FREE U.S. Digital Consumer Report copy

Nielsen Look at Digital Consumers, marketing company in naples

Between the ages of 18 and 34, Generation C, formerly known as Generation Y, is connecting with brands and products in new and unique ways. More than 58 percent of Generation C members use mobile phones to access social media accounts compared to 36.3 percent of users between the ages of 35 and 54.

This spend-happy audience makes decisions on wants not necessarily needs, and frankly their needs are defined a lot looser than those of us planning for retirement soon.

Although Nielsen’s Generation C may appear to have less buying power than Baby Boomers, they are now the primary target audience, because of their diverse media habits making them an impossible captive audience.

Businesses in all industries will have to garner the attention of Generation C members, because without their attention and money businesses will begin to slide down a slippery, profitless slope.

Challenge to Target Generation C With Marketing

The challenge is to captivate this audience within your budget, and we have some tips to help you connect.

Interesting Facts About Generation C and Digital Audiences

  • They visit blogs to learn and read news more than they visit valid news websites
  • Facebook is their top website search engine as well as Google
  • WordPress ranked as the 4th top site visited with 24.5 million unique visits in 2011

    By the end of 2011, NM Incites reports there were 181 million active blogs across the globe online.

  • Generation C audience trusts advertising most if it appears on a brand-connected website
  • Trusts advertising the least on social media sites and on mobile applications for less known brands
  • 38% of mobile shoppers use mobile applications to compare prices and read reviews about your business
  • Females account for 64% of all time spent on Netflix and Hulu to watch movies
  • Hispanic consumers, all ages, are more likely to Netflix than Hulu
  • Hulu users are more likely to have a Bachelor’s or advanced degree and over 50-years-old

Interesting Facts
Study participants gave more weight to ads with products placed in television programs than they did to social media website ads providing real insight for building trust with Generation C. Tablet users are twice as likely to click online ads than mobile users in this age group.

Simple Ways to Have an Audience With Generation C

  • Create ongoing blog to attract Generation C visitors with relevant topics
  • Write as a guest bloggers on popular blogs on WordPress.com, EzineArticles and other blogs relevant to your industry
  • Target online advertising on well-known websites rather than buying a “blanket” online campaign
  • Pay to be listed as a sponsored link in Google results under the Local Business AdWords area
  • Post information online that is interesting – not just a pat on YOUR back!
  • Consider ads on sites that rank at the top, but consider social media sites with caution if your strategy is to produce sales at a bricks and mortar location

Learn about general consumer media habits, will teach you how to target your marketing at Generation C members.

Share your comments below

About us: DREAMFly Marketing, a marketing company in Naples and Southwest Florida, creates branding strategy for clients across the United States. Our marketing company in Naples focuses on marketing strategy, advertising, public relations and social media online marketing, online marketing and promotional products. If you like what you’ve read, please sign up to receive our weekly strategic marketing tips.


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Be Branding Brave for 2012


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Smell the Roses in 2012

Southwest Florida marketing blog, 2012 economic outlook, rebrandingA discussion whether President Obama or Bush is to blame for the economy – you hear it at every coffee house.

Odd I rarely hear anyone in these rambunctious debates actually creating or discussing any solutions. Hm…..
A solution: Rebranding your company could save the business. Read on!

Did You Know

  • Most people like to blame rather than solve?
  • Businesses make up 90% of the economy?
  • More people are filing for their own business?
  • Job growth is significantly slower than job loss?

Our Naples Marketing Firm is all about marketing solutions. Business owners and employees alike must look for economic solutions and stop complaining. Bad energy gets you nowhere fast.

The Numbers Tell a Story

In the Oct. 21-27, 2011 Gulf Coast Business Review, journalists reported the 2012 outlook is “uncertain.”

State of Florida officials have reduced tax revenue forecasts through early 2013 by $1.6 billion, according to the News Service of Florida.

Florida Employment Statistics

  • Cape Coral – Fort Myers, Florida
  • Naples – Marco Island
  • Tampa – St. Petersburg – Clearwater
  • 2005: 208,140 2010: 193,940 = -6.82%
  • 2005: 121,570 2010: 109,290 = -10.10%
  • 2005: 1,222,940 2010: 1,091,750 = -10.73%
Population has grown 15-20% across the board while fewer work. Limited Liability Corporation filings are up.

Don’t live in Florida?
Make it your business to know your state’s economic atmosphere. The numbers don’t lie, and can help guide a company to an improved marketing strategy.

A Successful Turn Around Story

Tab Hunter, owner of The Surfin’ Plumbers, reported that just by rebranding his 30-year-old Pritchard Plumbing company, he grew profits by 250%! (source: Gulf Coast Business Review, Oct. 20-27, 2011 issue, page 13)

Lesson learned – those who change with the economy and rise above the competition will succeed. Hunter said the “surfing” branding runs all the way through his company now from how they answer the phone to how they dress and it’s been a huge hit.

If Mr. Hunter can rebrand his established company, then so can you. Our Naples Marketing Firm has witnessed people fail to modify business for the economy, but it isn’t too late.

The Keys to Rebranding

Don’t be afraid plain and simple. Have the guts to make a change.

Southwest Florida marketing firms, like any agency, will promise you the world, but if you fail to heed your marketing firm’s advice for change – watch out. We always research the market and competition before moving clients towards rebranding.

Although not a solution for every economic challenge, our Naples marketing firm team knows rebranding often works.

Risk takers are both winners and losers, but you won’t ever win if you never take a chance.

Detailed tips for rebranding can be found in the Branding Marketing Strategy article series. Like what you read? Please leave comments below and get in the know with this blog.


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