10 Tools to Create Great Advertising Color Schemes


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10 Tools That Help Create Advertising Color Schemes

1. Adobe Kuler

advertising agency naplesAdobe Kulers’ user-friendly, versatile, cloud-based interface creates a slick experience. It’s built around three core principals: Users can browse, build and share color schemes through the site, desktop (Adobe Air) app or (Mac OS X) Dashboard widget. It’s also available inside the Adobe CS4 Creative Suite applications.

You can search color schemes by color, concept, hex values, tags and more. The ability to create a scheme based on the colors of an image you upload is also an incredibly useful feature. Once you’ve settled on your color combination, download it as an Adobe Swatch Exchange file or by simply accessing the color table values.


Leading Marketing Trends in 2016

Posted by on Jun 14, 2016 in Advertising, Blog, Facebook, home, Online Marketing, Social Media Bug Bites | 0 comments

Leading Marketing Trends in 2016

Marketing strategy will be adjusted in 2016 to sway focus away from social media and refocus businesses on using social media as a channel rather than a sole marketing strategy. Here learn three marketing trends that will change business in 2016.

read more

Naples Marketing Agency Announces New Partner

Posted by on Jan 12, 2016 in Blog, Business Development, Timely Business News | 0 comments

Naples Marketing Agency Announces New Partner

DREAMFly Marketing Founder Camden Smith is happy to announce a new partner with the Naples marketing firm, Nicole Smith Angelo. Nicole will serve as the marketing agency’s Business Development Partner.

read more

Facebook Reality Shift

Posted by on Jun 19, 2014 in Blog, Facebook, Social Media Bug Bites | 1 comment

More and more Facebook users are connecting and creating online friendships with people they have never met in person, but a danger seems to be developing with online users becoming swallowed up in online life rather than living in true reality.

Social media studies have shown that more and more people are connecting with Facebook rather than picking up the phone. This is not new social media news. There have been social media reports of children being bullied online and then committing suicide and some shuffled it off as unique cases.

read more

Engage Your Customers During Season

Posted by on Dec 6, 2013 in Blog, Customer Service, Naples Marketing | 0 comments

Engage Your Customers During Season

Engage Customers and Build Customer Loyalty in Naples and Beyond

Whether a business markets in Naples during season or has year round customers, learning how to engage your customers is key to growing in a saturated retail environment.

Anyone can speak to you, but not everyone can make you want to buy. Become the business person who makes every client feel special encouraging them to invest in the company by purchasing your goods and services.

Read this article for the top 5 tips about to successfully engage your customers!

read more

5 Best Mobile Advertising Tactics

Posted by on Nov 19, 2013 in Advertising, Blog, home, Mobile Marketing, Online Marketing | 0 comments

Where is your Mobile Advertising?

72% of small-business owners have planned for mobile advertising increases with budget and 65 percent of them will boost spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners.

Google and Facebook are shifting more of their revenues to mobile advertising. In fact, a business can no longer find itself on a web search alone. It takes a robust campaign including mobile advertising, web advertising and traditional redundancies in your marketing plans.

GET 5 KEY WAYS TO MAKE YOUR MOBILE ADVERTISING ROCK!

read more

Obamacare Battles Marketing Budgets

Posted by on Sep 10, 2013 in Blog, Marketing, Politics, Timely Business News | 0 comments

Obamacare Battles Marketing Budgets

Obamacare Increases Health Insurance Costs and Battles Marketing Budgets Struggle

An increase in health insurance costs as a result of Obamacare may leave many executives wanting when it comes to filling vacancies and producing revenues if they fail to create a robust marketing budget.

Leaders across the nation have appeared on national news programs announcing layoffs or marketing budget reductions to absorb Obamacare. The key for companies both small and big is to create even more targeted marketing campaigns to produce higher returns on investment (ROI). Save your marketing budget!

read more

Integrated Marketing Why Brands Should Master It

Posted by on Sep 2, 2013 in Blog, Business Development, Facebook, LinkedIn, Marketing, Mobile Marketing, Online Marketing, Twitter | 0 comments

Integrated Marketing Why Brands Should Master It

Brands Must Embrace Integrated Marketing

Integrated marketing strategy is an absolute in today’s diverse advertising world.

Marketing executives are under intense pressure to reach target audiences quickly and deliver rapid revenues using both offline and online channels, while measuring the contribution of each channel in cooperation with sales results. Read this quick how-to guide!

read more

My Space Returns With Big Ad Campaign

Posted by on Jun 13, 2013 in Blog, Mashable, Social Media Bug Bites | 0 comments

My Space Returns With Big Ad Campaign

Well it’s no surprise to those of us who heard Justin Timberlake invested in it – that MySpace – previously thought dead online social media site – has risenf from the dead.

Bottom line – I’m not sure an ad campaign of any kind can help MySpace which created so much viral social media before but became an outdated scientific joke. Would you use MySpace again just because of an ad campaign after 30 seconds of curiousity?

read more

42 Digital Media Resources You Can’t Miss

Posted by on Jan 16, 2013 in Blog, Blogging, Facebook, Marketing, Mashable, Social Media Bug Bites, Timely Business News, Twitter | 1 comment

42 Digital Media Resources You Can’t Miss

Want the best of the best in online tools? Tired of being blocked from viewing certain websites from work? Mashable has com out with a list of the best digital resources from online classes to breaking through online censorship.

The reporters and editors at Mashable spent the week buzzing around the Internet like digital bees, checking out all the best new apps and gadgets. To help you get up to speed in a hurry, we gathered all our most usable stories into this one post.

read more

10 Tools to Create Great Advertising Color Schemes

Posted by on Jan 15, 2013 in Advertising, Blog, Graphic Design, Marketing, Mashable | 0 comments

10 Tools to Create Great Advertising Color Schemes

Adobe Kulers’ user-friendly, versatile, cloud-based interface creates a slick experience. It’s built around three core principals: Users can browse, build and share color schemes through the site, desktop (Adobe Air) app or (Mac OS X) Dashboard widget. It’s also available inside the Adobe CS4 Creative Suite applications.

You can search color schemes by color, concept, hex values, tags and more. The ability to create a scheme based on the colors of an image you upload is also an incredibly useful feature.

read more

Pet Envy: Advertising Strategy for Consumer’s Heart


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Advertising Strategy and Pets Does It Work?

marketing company in naples, naples marketing firm, pet advertising, advertising with pets

Who said strategy can't have personality? This is a perfect coordination of advertising strategy with pets.

The apartment company could have advertised any breed welcome, but to jazz it up they focused on the many personalities of pets and made the ad humorous – perfecto!

The Perfect Advertising Strategy Pet Match

Let us paint a picture for advertising with pets with Traveler’s Insurance Ad a big hit example. A poor little dog, oh so adorable, dreams of his bone, plays with his bone and cherishes his beloved bone, but who is going to protect it for him, because after all he’s a helpless dog?

Little Fido matching the advertiser’s branding message perfectly:
(link to ad if it doesn’t load)

Pets Are Cute Advertising Sidekicks!

Where in the world is the advertising strategy in a realtor posing with their dog for an ad? It’s just a cute photo without an advertising strategy connection with pets in ads.

A photo does not equal advertising strategy.
Ads showcasing staff photos without referencing “meet our staff” and fail to incorporate the staff as the advertising strategy fail, just as cute little cats and dogs fails if they are not part of the branding or advertising strategy!

Think strategy first. Think advertising design second. Pets can pack a punch as the perfect scoop of ice cream for an advertising campaign if you incorporate the pets with the brand’s strategy. Marketing in Naples or marketing in Miami..the rules are the same.

Traveler’s Insurance Ad Strategy Success
Traveler’s Insurance is to show out-of-the-box ways they protect the things we worry about as homeowners, and incorporated Fido to connect closer to our hearts focusing less on “possessions” and more on lifetime relationships.

Bad Advertising Strategy Example

Red Bull attempted to incorporate a love for pets as part of its advertising strategy, but it misses the mark with a weak story line. Link to ad on YouTube

Failing to connect with a strong story line can compromise your advertising strategy even if you incorporate the “pets” with your strategy. Red Bull gets an F- for this ad.

Marketing in Naples, Florida requires a different consumer connection than say a family-focused MidWest. Marketing companies in Naples, Florida focus on both tourist and residential audiences and most firms focus on PR and advertising not necessarily strategy.

Move beyond fantastically colorful designs for your ads and create a real strategy behind your company’s every move.

About us: DREAMFly Marketing is a marketing company in Southwest Florida located in Naples, Florida, and we create branding strategy for clients across the United States. Our marketing company in Naples focuses on strategic marketing, advertising, public relations and social media online marketing and online marketing. If you like what you’ve read, please sign up to receive our weekly strategic marketing tips.


Leading Marketing Trends in 2016

Posted by on Jun 14, 2016 in Advertising, Blog, Facebook, home, Online Marketing, Social Media Bug Bites | 0 comments

Leading Marketing Trends in 2016

Marketing strategy will be adjusted in 2016 to sway focus away from social media and refocus businesses on using social media as a channel rather than a sole marketing strategy. Here learn three marketing trends that will change business in 2016.

read more

Naples Marketing Agency Announces New Partner

Posted by on Jan 12, 2016 in Blog, Business Development, Timely Business News | 0 comments

Naples Marketing Agency Announces New Partner

DREAMFly Marketing Founder Camden Smith is happy to announce a new partner with the Naples marketing firm, Nicole Smith Angelo. Nicole will serve as the marketing agency’s Business Development Partner.

read more

Facebook Reality Shift

Posted by on Jun 19, 2014 in Blog, Facebook, Social Media Bug Bites | 1 comment

More and more Facebook users are connecting and creating online friendships with people they have never met in person, but a danger seems to be developing with online users becoming swallowed up in online life rather than living in true reality.

Social media studies have shown that more and more people are connecting with Facebook rather than picking up the phone. This is not new social media news. There have been social media reports of children being bullied online and then committing suicide and some shuffled it off as unique cases.

read more

Engage Your Customers During Season

Posted by on Dec 6, 2013 in Blog, Customer Service, Naples Marketing | 0 comments

Engage Your Customers During Season

Engage Customers and Build Customer Loyalty in Naples and Beyond

Whether a business markets in Naples during season or has year round customers, learning how to engage your customers is key to growing in a saturated retail environment.

Anyone can speak to you, but not everyone can make you want to buy. Become the business person who makes every client feel special encouraging them to invest in the company by purchasing your goods and services.

Read this article for the top 5 tips about to successfully engage your customers!

read more

5 Best Mobile Advertising Tactics

Posted by on Nov 19, 2013 in Advertising, Blog, home, Mobile Marketing, Online Marketing | 0 comments

Where is your Mobile Advertising?

72% of small-business owners have planned for mobile advertising increases with budget and 65 percent of them will boost spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners.

Google and Facebook are shifting more of their revenues to mobile advertising. In fact, a business can no longer find itself on a web search alone. It takes a robust campaign including mobile advertising, web advertising and traditional redundancies in your marketing plans.

GET 5 KEY WAYS TO MAKE YOUR MOBILE ADVERTISING ROCK!

read more

Obamacare Battles Marketing Budgets

Posted by on Sep 10, 2013 in Blog, Marketing, Politics, Timely Business News | 0 comments

Obamacare Battles Marketing Budgets

Obamacare Increases Health Insurance Costs and Battles Marketing Budgets Struggle

An increase in health insurance costs as a result of Obamacare may leave many executives wanting when it comes to filling vacancies and producing revenues if they fail to create a robust marketing budget.

Leaders across the nation have appeared on national news programs announcing layoffs or marketing budget reductions to absorb Obamacare. The key for companies both small and big is to create even more targeted marketing campaigns to produce higher returns on investment (ROI). Save your marketing budget!

read more

Integrated Marketing Why Brands Should Master It

Posted by on Sep 2, 2013 in Blog, Business Development, Facebook, LinkedIn, Marketing, Mobile Marketing, Online Marketing, Twitter | 0 comments

Integrated Marketing Why Brands Should Master It

Brands Must Embrace Integrated Marketing

Integrated marketing strategy is an absolute in today’s diverse advertising world.

Marketing executives are under intense pressure to reach target audiences quickly and deliver rapid revenues using both offline and online channels, while measuring the contribution of each channel in cooperation with sales results. Read this quick how-to guide!

read more

My Space Returns With Big Ad Campaign

Posted by on Jun 13, 2013 in Blog, Mashable, Social Media Bug Bites | 0 comments

My Space Returns With Big Ad Campaign

Well it’s no surprise to those of us who heard Justin Timberlake invested in it – that MySpace – previously thought dead online social media site – has risenf from the dead.

Bottom line – I’m not sure an ad campaign of any kind can help MySpace which created so much viral social media before but became an outdated scientific joke. Would you use MySpace again just because of an ad campaign after 30 seconds of curiousity?

read more

42 Digital Media Resources You Can’t Miss

Posted by on Jan 16, 2013 in Blog, Blogging, Facebook, Marketing, Mashable, Social Media Bug Bites, Timely Business News, Twitter | 1 comment

42 Digital Media Resources You Can’t Miss

Want the best of the best in online tools? Tired of being blocked from viewing certain websites from work? Mashable has com out with a list of the best digital resources from online classes to breaking through online censorship.

The reporters and editors at Mashable spent the week buzzing around the Internet like digital bees, checking out all the best new apps and gadgets. To help you get up to speed in a hurry, we gathered all our most usable stories into this one post.

read more

10 Tools to Create Great Advertising Color Schemes

Posted by on Jan 15, 2013 in Advertising, Blog, Graphic Design, Marketing, Mashable | 0 comments

10 Tools to Create Great Advertising Color Schemes

Adobe Kulers’ user-friendly, versatile, cloud-based interface creates a slick experience. It’s built around three core principals: Users can browse, build and share color schemes through the site, desktop (Adobe Air) app or (Mac OS X) Dashboard widget. It’s also available inside the Adobe CS4 Creative Suite applications.

You can search color schemes by color, concept, hex values, tags and more. The ability to create a scheme based on the colors of an image you upload is also an incredibly useful feature.

read more

Is Your Logo Making You Money?


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Colors Communicate – Are Your Logo Colors Helping Business Grow?

For logos, general marketing designs and advertising….colors matter!

What Do Colors Say?

A color’s voice is universal. Our minds interpret a color’s meaning subconsciously.

What is the color of your company logo saying about your business?

Maximize marketing strategy success by analyzing your “branding” colors and how they coordinate with the strategic marketing plan.

RED is the obvious choice for conveying heat, but some argue “red” tells consumers to stop so often a deep gold color like Dairy Queen uses in its advertising is a more popular designer choice.

Hear The Voice of Your Brand’s Colors

Colors and their meanings, best logo colors

Few logos use the colors pink and purple, because some designers believe these colors speak to primarily the female audience. DREAMFly Marketing calls for common sense with strategic marketing and logo design. If you want warmth and calmness or royalty, wealth and to communicate with the affluent pink or purple respectively might be solid choices.

Remember strategic marketing works when you coordinate every piece of business – your company message, logo design, logo colors, letterhead, advertising and every portion of your marketing.

Logo Designs That Successfully Communicate Positive Messages

Don’t design for your eye – design for the buyers!

best logo colors, colors for logos, strategic marketing

DREAMFly Marketing Team Member David Cecere chose Purple (PMS 2607) and a yellowish gold (PMS 109) to convey the upscale, “top-shelf” positioning of this line of oven-ready natural cut fish fillets for his client Fishery Products International.

The font with this logo was also critical to convey the elegant nature of the product not only in design but also with the font.

best logo colors, colors for logos

For Serinos Italian Foods, David used green (PMS 554) and an orange/red (PMS 1805) not only to communicate the fresh homemade Italian pastas and sauces, but the colors also tied in the colors of the Italian flag.

The golden yellow allowed the company name to stand-out and jump off the page. The colors convey power, fun and health. Greens and blues are heavily used by banking institutions and business-to-business companies.

best colors for a logo

The traditional Red, White and Blue approach really spoke for the Cherry Street Fish Market communicating it as a great american, fresh seafood company.

The use of white (absence of color) conveyed that the fresh seafood market is clean matching the strategic marketing of the company. Likewise, this is why the logo design is simple and uncluttered.

For Nova Computer Repair, deep and bright blue treatments allows viewers to feel the vastness of cyber space and showed NOVA’s ability to solve client problems.

Blues and grays are always fantastic ways, especially if a gray or blue gradient is used, to show off technology and global attraction as well as solid growth.

What colors do you like?
Are your branding colors communicating YOUR strategic marketing message? Share!


Leading Marketing Trends in 2016

Posted by on Jun 14, 2016 in Advertising, Blog, Facebook, home, Online Marketing, Social Media Bug Bites | 0 comments

Leading Marketing Trends in 2016

Marketing strategy will be adjusted in 2016 to sway focus away from social media and refocus businesses on using social media as a channel rather than a sole marketing strategy. Here learn three marketing trends that will change business in 2016.

read more

Naples Marketing Agency Announces New Partner

Posted by on Jan 12, 2016 in Blog, Business Development, Timely Business News | 0 comments

Naples Marketing Agency Announces New Partner

DREAMFly Marketing Founder Camden Smith is happy to announce a new partner with the Naples marketing firm, Nicole Smith Angelo. Nicole will serve as the marketing agency’s Business Development Partner.

read more

Facebook Reality Shift

Posted by on Jun 19, 2014 in Blog, Facebook, Social Media Bug Bites | 1 comment

More and more Facebook users are connecting and creating online friendships with people they have never met in person, but a danger seems to be developing with online users becoming swallowed up in online life rather than living in true reality.

Social media studies have shown that more and more people are connecting with Facebook rather than picking up the phone. This is not new social media news. There have been social media reports of children being bullied online and then committing suicide and some shuffled it off as unique cases.

read more

Engage Your Customers During Season

Posted by on Dec 6, 2013 in Blog, Customer Service, Naples Marketing | 0 comments

Engage Your Customers During Season

Engage Customers and Build Customer Loyalty in Naples and Beyond

Whether a business markets in Naples during season or has year round customers, learning how to engage your customers is key to growing in a saturated retail environment.

Anyone can speak to you, but not everyone can make you want to buy. Become the business person who makes every client feel special encouraging them to invest in the company by purchasing your goods and services.

Read this article for the top 5 tips about to successfully engage your customers!

read more

5 Best Mobile Advertising Tactics

Posted by on Nov 19, 2013 in Advertising, Blog, home, Mobile Marketing, Online Marketing | 0 comments

Where is your Mobile Advertising?

72% of small-business owners have planned for mobile advertising increases with budget and 65 percent of them will boost spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners.

Google and Facebook are shifting more of their revenues to mobile advertising. In fact, a business can no longer find itself on a web search alone. It takes a robust campaign including mobile advertising, web advertising and traditional redundancies in your marketing plans.

GET 5 KEY WAYS TO MAKE YOUR MOBILE ADVERTISING ROCK!

read more

Obamacare Battles Marketing Budgets

Posted by on Sep 10, 2013 in Blog, Marketing, Politics, Timely Business News | 0 comments

Obamacare Battles Marketing Budgets

Obamacare Increases Health Insurance Costs and Battles Marketing Budgets Struggle

An increase in health insurance costs as a result of Obamacare may leave many executives wanting when it comes to filling vacancies and producing revenues if they fail to create a robust marketing budget.

Leaders across the nation have appeared on national news programs announcing layoffs or marketing budget reductions to absorb Obamacare. The key for companies both small and big is to create even more targeted marketing campaigns to produce higher returns on investment (ROI). Save your marketing budget!

read more

Integrated Marketing Why Brands Should Master It

Posted by on Sep 2, 2013 in Blog, Business Development, Facebook, LinkedIn, Marketing, Mobile Marketing, Online Marketing, Twitter | 0 comments

Integrated Marketing Why Brands Should Master It

Brands Must Embrace Integrated Marketing

Integrated marketing strategy is an absolute in today’s diverse advertising world.

Marketing executives are under intense pressure to reach target audiences quickly and deliver rapid revenues using both offline and online channels, while measuring the contribution of each channel in cooperation with sales results. Read this quick how-to guide!

read more

My Space Returns With Big Ad Campaign

Posted by on Jun 13, 2013 in Blog, Mashable, Social Media Bug Bites | 0 comments

My Space Returns With Big Ad Campaign

Well it’s no surprise to those of us who heard Justin Timberlake invested in it – that MySpace – previously thought dead online social media site – has risenf from the dead.

Bottom line – I’m not sure an ad campaign of any kind can help MySpace which created so much viral social media before but became an outdated scientific joke. Would you use MySpace again just because of an ad campaign after 30 seconds of curiousity?

read more

42 Digital Media Resources You Can’t Miss

Posted by on Jan 16, 2013 in Blog, Blogging, Facebook, Marketing, Mashable, Social Media Bug Bites, Timely Business News, Twitter | 1 comment

42 Digital Media Resources You Can’t Miss

Want the best of the best in online tools? Tired of being blocked from viewing certain websites from work? Mashable has com out with a list of the best digital resources from online classes to breaking through online censorship.

The reporters and editors at Mashable spent the week buzzing around the Internet like digital bees, checking out all the best new apps and gadgets. To help you get up to speed in a hurry, we gathered all our most usable stories into this one post.

read more

10 Tools to Create Great Advertising Color Schemes

Posted by on Jan 15, 2013 in Advertising, Blog, Graphic Design, Marketing, Mashable | 0 comments

10 Tools to Create Great Advertising Color Schemes

Adobe Kulers’ user-friendly, versatile, cloud-based interface creates a slick experience. It’s built around three core principals: Users can browse, build and share color schemes through the site, desktop (Adobe Air) app or (Mac OS X) Dashboard widget. It’s also available inside the Adobe CS4 Creative Suite applications.

You can search color schemes by color, concept, hex values, tags and more. The ability to create a scheme based on the colors of an image you upload is also an incredibly useful feature.

read more

Learn How to Use QR Codes


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Crazy QR Codes Broken Down Simply

In last week’s blog, guest blogger Blase Ciabaton, discussed direct mail and how to make it relevant by using QR Codes. Some of you asked for expanded information on QR codes.

Defining a QR Code
QR codes are ‘Quick Response Codes’. It’s just like placing a link on your web site, but a QR code appears as an invisible, machine-like link.

naples marketing, marketing strategy, dreamfly marketing

Use your smart phone to scan this QR code as a special thank you. You'll need QR Droid or another application to scan the code.

It’s easier to learn by DOING – get out your application-based smart phone (iphone, Androids etc.). Scan the QR code to the right and see where it takes you! It will not install anything on your phone or collect information.

Businesses are using QR codes, but the trick as with all marketing tactics is strategy.

What can QR codes link to?
It is a way to surprise website visitors or consumers receiving a printed piece with your QR code something very special that perhaps you aren’t sharing with everyone, like an invitation-only web page.

QR codes can link customers to:

  • SMS a message to cell phone users up to 140 characters allowing them to opt in and receiving your promos
  • Plain text to deliver a message
  • A web site – you can create an invitation-only page just for your QR code customers
  • QR code, qr codes for restaurants, naples marketing firm, marketing strategy

    JagTag produced this QR Code Campaign for a Restaurant Client

  • An online document such as a pdf file or e-book
  • A photo
  • Coupons perhaps if you are running ads on Naples’ Bloc Deals or nationwide Groupon

Producing a QR code does nothing unless you call people’s attention to it.

JagTag is a company that has set the tone for national brands and QR Codes by removing up to 60% of the mechanical looking design converting the codes to look more brand savvy as pictured right.

Make QR Codes part of your marketing strategy.

Where in the World Do I Display QR Codes?
Recently two national brands have used QR codes in interesting methods.

Cool Uses of QR Codes
On cupcakes for a special event, on printed materials to give to customers, on your business’s front door. Use them. Incorporate them…otherwise you are wasting your time.

QR Code Usage Hits
QR Code design, movie poster QR codes, naples marketing, marketing strategy

Brilliant use of QR Code to launch a movie.

QR Codes on food, qr codes for restaurants, naples marketing, marketing strategy

Clever! QR Code printed on sugar cube for a special event serving food.

QR Code at businesses, marketing strategy, naples marketing

Display a QR Code with Google Places at your business's front door. Customers will connect.

Disney qr codes, naples marketing, marketing strategy

Disney is still King. Look closely they deleted part of the QR Code as we suggested and recreated the character's faces. Brilliant!

National Brands Using QR Codes Successfully

estee lauder illluminator, naples marketing, qr codes, jagtags

2011 product launch by Estee Lauder used JagTags or QR Codes.

1. Estee Lauder launched its new Idealist Illuminator (spot lightening) serum with customer hand out or point-of-sale cards at the makeup counters displaying a QR Code that took customers to a web page explaining the product and airing a TV commercial.

Their strategy was to capitalized on their existing television advertising and provide the consumer with confidence in purchasing the new skin treatment. It worked!

2. IHOP printed a QR Code on its place mats taking customers to a web page to sign up for special IHOP deals – what a reward!

Consumers may not like to share their information but these days if it means a deal – they’re in!

QR Codes are not the end-all marketing answer, but if properly incorporated with marketing strategy QR Codes will increase web site traffic or increase business foot traffic PLUS YOU CAN PRODUCE A CODE FREE!

How are you using QR Codes or what questions do you have? Post here!


Leading Marketing Trends in 2016

Posted by on Jun 14, 2016 in Advertising, Blog, Facebook, home, Online Marketing, Social Media Bug Bites | 0 comments

Leading Marketing Trends in 2016

Marketing strategy will be adjusted in 2016 to sway focus away from social media and refocus businesses on using social media as a channel rather than a sole marketing strategy. Here learn three marketing trends that will change business in 2016.

read more

Naples Marketing Agency Announces New Partner

Posted by on Jan 12, 2016 in Blog, Business Development, Timely Business News | 0 comments

Naples Marketing Agency Announces New Partner

DREAMFly Marketing Founder Camden Smith is happy to announce a new partner with the Naples marketing firm, Nicole Smith Angelo. Nicole will serve as the marketing agency’s Business Development Partner.

read more

Facebook Reality Shift

Posted by on Jun 19, 2014 in Blog, Facebook, Social Media Bug Bites | 1 comment

More and more Facebook users are connecting and creating online friendships with people they have never met in person, but a danger seems to be developing with online users becoming swallowed up in online life rather than living in true reality.

Social media studies have shown that more and more people are connecting with Facebook rather than picking up the phone. This is not new social media news. There have been social media reports of children being bullied online and then committing suicide and some shuffled it off as unique cases.

read more

Engage Your Customers During Season

Posted by on Dec 6, 2013 in Blog, Customer Service, Naples Marketing | 0 comments

Engage Your Customers During Season

Engage Customers and Build Customer Loyalty in Naples and Beyond

Whether a business markets in Naples during season or has year round customers, learning how to engage your customers is key to growing in a saturated retail environment.

Anyone can speak to you, but not everyone can make you want to buy. Become the business person who makes every client feel special encouraging them to invest in the company by purchasing your goods and services.

Read this article for the top 5 tips about to successfully engage your customers!

read more

5 Best Mobile Advertising Tactics

Posted by on Nov 19, 2013 in Advertising, Blog, home, Mobile Marketing, Online Marketing | 0 comments

Where is your Mobile Advertising?

72% of small-business owners have planned for mobile advertising increases with budget and 65 percent of them will boost spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners.

Google and Facebook are shifting more of their revenues to mobile advertising. In fact, a business can no longer find itself on a web search alone. It takes a robust campaign including mobile advertising, web advertising and traditional redundancies in your marketing plans.

GET 5 KEY WAYS TO MAKE YOUR MOBILE ADVERTISING ROCK!

read more

Obamacare Battles Marketing Budgets

Posted by on Sep 10, 2013 in Blog, Marketing, Politics, Timely Business News | 0 comments

Obamacare Battles Marketing Budgets

Obamacare Increases Health Insurance Costs and Battles Marketing Budgets Struggle

An increase in health insurance costs as a result of Obamacare may leave many executives wanting when it comes to filling vacancies and producing revenues if they fail to create a robust marketing budget.

Leaders across the nation have appeared on national news programs announcing layoffs or marketing budget reductions to absorb Obamacare. The key for companies both small and big is to create even more targeted marketing campaigns to produce higher returns on investment (ROI). Save your marketing budget!

read more

Integrated Marketing Why Brands Should Master It

Posted by on Sep 2, 2013 in Blog, Business Development, Facebook, LinkedIn, Marketing, Mobile Marketing, Online Marketing, Twitter | 0 comments

Integrated Marketing Why Brands Should Master It

Brands Must Embrace Integrated Marketing

Integrated marketing strategy is an absolute in today’s diverse advertising world.

Marketing executives are under intense pressure to reach target audiences quickly and deliver rapid revenues using both offline and online channels, while measuring the contribution of each channel in cooperation with sales results. Read this quick how-to guide!

read more

My Space Returns With Big Ad Campaign

Posted by on Jun 13, 2013 in Blog, Mashable, Social Media Bug Bites | 0 comments

My Space Returns With Big Ad Campaign

Well it’s no surprise to those of us who heard Justin Timberlake invested in it – that MySpace – previously thought dead online social media site – has risenf from the dead.

Bottom line – I’m not sure an ad campaign of any kind can help MySpace which created so much viral social media before but became an outdated scientific joke. Would you use MySpace again just because of an ad campaign after 30 seconds of curiousity?

read more

42 Digital Media Resources You Can’t Miss

Posted by on Jan 16, 2013 in Blog, Blogging, Facebook, Marketing, Mashable, Social Media Bug Bites, Timely Business News, Twitter | 1 comment

42 Digital Media Resources You Can’t Miss

Want the best of the best in online tools? Tired of being blocked from viewing certain websites from work? Mashable has com out with a list of the best digital resources from online classes to breaking through online censorship.

The reporters and editors at Mashable spent the week buzzing around the Internet like digital bees, checking out all the best new apps and gadgets. To help you get up to speed in a hurry, we gathered all our most usable stories into this one post.

read more

10 Tools to Create Great Advertising Color Schemes

Posted by on Jan 15, 2013 in Advertising, Blog, Graphic Design, Marketing, Mashable | 0 comments

10 Tools to Create Great Advertising Color Schemes

Adobe Kulers’ user-friendly, versatile, cloud-based interface creates a slick experience. It’s built around three core principals: Users can browse, build and share color schemes through the site, desktop (Adobe Air) app or (Mac OS X) Dashboard widget. It’s also available inside the Adobe CS4 Creative Suite applications.

You can search color schemes by color, concept, hex values, tags and more. The ability to create a scheme based on the colors of an image you upload is also an incredibly useful feature.

read more

Creating Business Names and Logos


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This blog will cover three keys to opening your own business:

  1. Naming Your Business: How to Choose a Name
  2. Logo Creation: Necessary or not?

Naming Your Business: How to Choose a Name

We all like to be creative especially when we are passionate about something such as opening up our own business, but how do you choose the name of a business?

You would think you would just choose items or words you like and it would be simple, right? Wrong! Aside from finding a name that you like, you have to find a name that is not copyrighted, trademarked or taken on the web if you want to have a web site – otherwise you could be in for an uphill battle.

For example, my name is Camden Smith and I wanted to name my business Camden Communications, but it was already trademarked and the domain was taken so clearly choosing that name would have created unnecessary road blocks to building my business.

First, to find a name you should build a word list of words you like that describe how you feel about your company or how you want customers to feel. Choose words that give a visual picture.

Once you have words you like start combining them with a term that describes your business such as inspection, marketing or whatever activity/service your business provides. The name has to be creative but it has to be understood.

My marketing firm, which I just opened, is called DREAMFly Marketing, but I didn’t arrive at that name willingly. I started with DREAMFly Design and Communication, but quickly learned on LinkedIn that some people thought communication referred to cell phone sales or telemarketing.

After you have two or three business names in the running, then you must search to see if the business is trademarked. To do this, you can search on www.trademarkia.com and you may also apply there for a trademark. The way around these big trademark fees is to copyright the business name in your state.

The last thing you have to do before deciding to officially launch your business is search www.godaddy.com or another web site sales site and see if the url you would need for a web site is actually available. If it is not available, you may need to rethink the name you have your heart set on. Clearly, www.dreamflydesignandcommuncation.com would have been a ridiculous web address.

So, you’ve named your business now. How does it sound? Strong? Passive? Aggressive? How do you want customers to feel about your business and what do you want them to picture in their minds when they hear the name?

Ask friends what they think about your business name and ask them what picture they have in their head when they hear the name. You will know if you’ve chosen the right name.

I asked probably 20 people what they thought about DREAMFly Marketing and every single person said they had the visual picture of flying to their dreams – bingo! Choosing a company name that describes what you do is just as important as one that creates a positive picture in people’s minds.

Logo Creation: Necessary or Not

Without a logo your business name will very simply look like letterhead

Who will that appeal to? If you are doing a business like pet sitting out of your home, you may think it isn’t necessary to have a logo, but if you plan on advertising and designing a web site and business cards, you should have a graphic design that is consistent in all of your marketing work.

You can pay $199 or more for a logo design and trust me you get what you pay for…but it really depends on what kind of logo you need. As a marketing professional, I suggest you use your best judgment – a logo may be something you can wait on whereas applying for a TAX ID and an Limited Liability Corporation application is something that must be immediate.

Although my marketing firm handles graphic design for advertising and brochures, we are not a logo design company. Do not make the mistake of thinking you are a logo designer if you are in fact not a logo designer. This could in fact hurt your business. Most clip art cannot be used in a logo legally.

I personally like www.logonerds.com, because the price is right and the designs don’t use tons of clipart but maintians a rich 3D feel to them. Another good site is www.logomojo.com, but the prices are more expensive ($199) for the same amount of work from Logo Nerds ($68). Choose what is right for the company look you want and need and the price that fits your budget.

How You Plan Determines Your Success

Starting a business is the simple part, but marketing it to clients is challenging. Always remember you start marketing your business, the minute you start thinking about developing it, because you are talking to friends and family about it and contacting other professionals for advice.

Choose a strong, understandable name that can be trademarked and set up as a web site. Make sure to create a logo so that it sets you apart….the rest is up to you. I hope my lessons in this process help you make great choices. Please share this people you feel this may help.

You are welcome to email me at Camden@Dreamflymarketing.com.


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