Event Planning: Best 4 Playground Rules


Contact DREAMFly Marketing

Event Planning: Best 4 Playground Rules

Remember dodge ball and other fun, silly games we played as children on the school playground? There were days I am sure we all remember we witnessed or participated in arguments on the playground or temper tantrums and on occasion a dodge ball thrown in another kid’s face.

event planning tips, best four event planning tips, promotions

Avoid Event Committee Throwdowns

Unlike an elementary school playground, event planning requires patience, understanding of others and the ability to go after what you want without upsetting others…unless you want repercussions.

4 Actions to Take the Sting Out of Event Planning

  1. Create Friendly Playmates
  2. Share the Toys
  3. Develop Bragging Rights Strategy
  4. Get Sponsors to Spoil You

Finding Friendly Playmates

Passionate people are attracted to event planning. Passionate people may try to take control of your event. Play to event partners’ strengths and give up control when it appropriately benefits the event.

You need at least four business partners to help plan an event for say 1,500 people or more. Bring playmates to the schoolyard that offset your weaknesses.

A great event example of partnerships is Howl-A-Day Jubilee, a pet shelter fundraiser in Naples, Florida, which I created with the shelter in 2005. While strong on promotions, I was weaker on event site plan creation. By allowing event partners take over the site layout and many other responsibilities, efforts paid out with five thousand pet owners attending the 2006 event donating nearly $12,000 to the shelter.

Find event partners outside of your regular circle by contacting professional affiliated groups, churches, non-profit organizations and nearby businesses.

How To Share the Toys
Disagreements will arise. Prevent event committee members from throwing their toys at each other by remaining in charge as the committee chair.

Never let committee members argue. Compliment each partner for their enthusiasm and then ask to discuss all ideas. Talking it out generally works to refocus passionate board members.

Sharing event responsibilities is at the heart of sharing your toys. Give board members important jobs, not the ones you don’t want to do. Finally, compliment all of your partners repeatedly and meet offline with those under performing.

Developing a Bragging Rights Strategy
How to promote and when is the question.

Event partners must create a strategy behind the event’s slogan, logo, tag line or promotional text and what marketing materials will be printed. Strategy includes a delivery plan for all your marketing materials.

Most affordable, promotional handout: 3″ (wide) by 8″ (tall) bookmark style point-of-sale handout. 90,000 of this type of handout costs between $1,500 and $3,000. Why this? Black and white flyers do little to catch consumers’ attention. A 3X8 handout is smaller and more convenient than a flyer. It’s easy. It’s cheap. It’s fast. Stores will agree to hand it out to their patrons and sometimes your libraries.

Too many event planners forget about the importance of follow through with a promotions plan. A distribution plan is key. Without it, you can’t maximize your promotions.

Getting Sponsors to Spoil You
Every event need sponsors to spoil it with riches.

Sponsors make the difference between making money and losing it. Call friends. Send social media alerts. Ask others to share. Develop a sponsorship kit with a cover page, 3-4 sponsorship level choices and ask your event partners to earn at least two sponsors each.

Call local media outlets who may have expressed interest in your type of event before.

Summary: Make It Simple
Event planning isn’t brain surgery. All you need is reliable playmates, orderly assignments and a solid strategy behind your event promotions.


Leading Marketing Trends in 2016

Posted by on Jun 14, 2016 in Advertising, Blog, Facebook, home, Online Marketing, Social Media Bug Bites | 0 comments

Leading Marketing Trends in 2016

Marketing strategy will be adjusted in 2016 to sway focus away from social media and refocus businesses on using social media as a channel rather than a sole marketing strategy. Here learn three marketing trends that will change business in 2016.

read more

Naples Marketing Agency Announces New Partner

Posted by on Jan 12, 2016 in Blog, Business Development, Timely Business News | 0 comments

Naples Marketing Agency Announces New Partner

DREAMFly Marketing Founder Camden Smith is happy to announce a new partner with the Naples marketing firm, Nicole Smith Angelo. Nicole will serve as the marketing agency’s Business Development Partner.

read more

Facebook Reality Shift

Posted by on Jun 19, 2014 in Blog, Facebook, Social Media Bug Bites | 1 comment

More and more Facebook users are connecting and creating online friendships with people they have never met in person, but a danger seems to be developing with online users becoming swallowed up in online life rather than living in true reality.

Social media studies have shown that more and more people are connecting with Facebook rather than picking up the phone. This is not new social media news. There have been social media reports of children being bullied online and then committing suicide and some shuffled it off as unique cases.

read more

Engage Your Customers During Season

Posted by on Dec 6, 2013 in Blog, Customer Service, Naples Marketing | 0 comments

Engage Your Customers During Season

Engage Customers and Build Customer Loyalty in Naples and Beyond

Whether a business markets in Naples during season or has year round customers, learning how to engage your customers is key to growing in a saturated retail environment.

Anyone can speak to you, but not everyone can make you want to buy. Become the business person who makes every client feel special encouraging them to invest in the company by purchasing your goods and services.

Read this article for the top 5 tips about to successfully engage your customers!

read more

5 Best Mobile Advertising Tactics

Posted by on Nov 19, 2013 in Advertising, Blog, home, Mobile Marketing, Online Marketing | 0 comments

Where is your Mobile Advertising?

72% of small-business owners have planned for mobile advertising increases with budget and 65 percent of them will boost spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners.

Google and Facebook are shifting more of their revenues to mobile advertising. In fact, a business can no longer find itself on a web search alone. It takes a robust campaign including mobile advertising, web advertising and traditional redundancies in your marketing plans.

GET 5 KEY WAYS TO MAKE YOUR MOBILE ADVERTISING ROCK!

read more

Obamacare Battles Marketing Budgets

Posted by on Sep 10, 2013 in Blog, Marketing, Politics, Timely Business News | 0 comments

Obamacare Battles Marketing Budgets

Obamacare Increases Health Insurance Costs and Battles Marketing Budgets Struggle

An increase in health insurance costs as a result of Obamacare may leave many executives wanting when it comes to filling vacancies and producing revenues if they fail to create a robust marketing budget.

Leaders across the nation have appeared on national news programs announcing layoffs or marketing budget reductions to absorb Obamacare. The key for companies both small and big is to create even more targeted marketing campaigns to produce higher returns on investment (ROI). Save your marketing budget!

read more

Integrated Marketing Why Brands Should Master It

Posted by on Sep 2, 2013 in Blog, Business Development, Facebook, LinkedIn, Marketing, Mobile Marketing, Online Marketing, Twitter | 0 comments

Integrated Marketing Why Brands Should Master It

Brands Must Embrace Integrated Marketing

Integrated marketing strategy is an absolute in today’s diverse advertising world.

Marketing executives are under intense pressure to reach target audiences quickly and deliver rapid revenues using both offline and online channels, while measuring the contribution of each channel in cooperation with sales results. Read this quick how-to guide!

read more

My Space Returns With Big Ad Campaign

Posted by on Jun 13, 2013 in Blog, Mashable, Social Media Bug Bites | 0 comments

My Space Returns With Big Ad Campaign

Well it’s no surprise to those of us who heard Justin Timberlake invested in it – that MySpace – previously thought dead online social media site – has risenf from the dead.

Bottom line – I’m not sure an ad campaign of any kind can help MySpace which created so much viral social media before but became an outdated scientific joke. Would you use MySpace again just because of an ad campaign after 30 seconds of curiousity?

read more

42 Digital Media Resources You Can’t Miss

Posted by on Jan 16, 2013 in Blog, Blogging, Facebook, Marketing, Mashable, Social Media Bug Bites, Timely Business News, Twitter | 1 comment

42 Digital Media Resources You Can’t Miss

Want the best of the best in online tools? Tired of being blocked from viewing certain websites from work? Mashable has com out with a list of the best digital resources from online classes to breaking through online censorship.

The reporters and editors at Mashable spent the week buzzing around the Internet like digital bees, checking out all the best new apps and gadgets. To help you get up to speed in a hurry, we gathered all our most usable stories into this one post.

read more

10 Tools to Create Great Advertising Color Schemes

Posted by on Jan 15, 2013 in Advertising, Blog, Graphic Design, Marketing, Mashable | 0 comments

10 Tools to Create Great Advertising Color Schemes

Adobe Kulers’ user-friendly, versatile, cloud-based interface creates a slick experience. It’s built around three core principals: Users can browse, build and share color schemes through the site, desktop (Adobe Air) app or (Mac OS X) Dashboard widget. It’s also available inside the Adobe CS4 Creative Suite applications.

You can search color schemes by color, concept, hex values, tags and more. The ability to create a scheme based on the colors of an image you upload is also an incredibly useful feature.

read more