Digital Marketing How to Succeed at Failure


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11 Rules to Insure You Fail Miserably

…at Digital Marketing

We preach, advise, recommend and execute marketing. Yet sometimes, even our marketing firm in Naples, encounters a client that rejects our advice and wants to do it, as Frank Sinatra said, “my way.”

So we are republishing Find and Convert.com’s article HOW TO FAIL AT DIGITAL MARKETING. If we missed any cardinal rules here please be sure to comment and let us know.

1. Keep Upper Management in the Dark

Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing.

Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”

2. Adopt a “Need to Know” Management Style

Digital marketing success demands a 360-degree marketing mindset. In a recent post, we listed the number of skill sets required for effective digital marketing results. Each skill set affects your results. Ignoring collaboration among team members is a sure-fire way to fail.

3. Keep Focused in Your Comfort Zone

It is virtually impossible to be an expert in all the skill sets required for effective digital marketing. Marketers do not need to be technology geeks in order to create effective digital marketing success.

However, marketers do need to grasp how technology is used to execute and measure digital marketing plans. Marketing techniques that have worked well in the traditional sense, do not always convert into effective online strategies. Keep looking back to your past successes. Then try to replicate them all online. That’s a great way to fail.

4. Ignore Data, Why Not?

Analytics allow you to measure online digital marketing results.

They provide insight into visitor behavior that offers understanding in how to refine your online campaigns, compete better and deliver content that resonates with your audience. Don’t bother to take the time to analyze the data. Just keep doing the same thing with no regard for what’s working and what’s not working. That’s a great failure strategy.

5. Keep Your Offline and Online Marketing Separate

Internet World Stats reported nearly 2.1 billion people worldwide used the Internet in March 2011. That represents a 480% increase in usage since 2000. 78.3% of North Americans (over 272 million) use the Internet. Pretend that almost 80% of North Americans don’t bother researching or engaging with businesses on the Internet.  Be sure to keep your offline and online marketing strategies completely separate. That should keep your competitive advantage low.

6. Assume Your IT Department Understands Online Marketing Because They’re Geeks

Just because your IT department is technology savvy, let’s not assume they understand Internet marketing and SEO best practices. Don’t bother collaborating or checking with your digital marketing agency before making changes or updates to your website. After all, who cares if you wipe out all the backlinks, web authority and progress you have gained during the past year?

7. Maintain Ego Supremacy It’s Vital

You have been a successful marketer for decades. You have collected numerous Addy’s (an advertising award). You have accumulated an impressive portfolio of successful media and print campaigns.

You already know everything. Keep that attitude. It is a great way to alienate your team. It will certainly limit your ability to collaboratively create online digital marketing campaigns that drive incremental revenue opportunities.

8. Forget About Online Research – Just Tweak The Current Marketing Plan

Who needs online marketing research? You already know your customer demographics – really? You understand who are your main competitors. That small company that is generating page one Google rankings across multiple keywords is small stuff at the moment.

Ignore that fact your competitors have a website ranking higher than yours. It can’t hurt you – wrong!

9. Pull the Plug if You Do Not See Immediate Results

Mr. Small Fry marketing associate develops a great social marketing idea. Reluctantly, the project is given a “go.”

But it’s not an overnight success like you wanted, although it’s gained momentum, so you pull the plug.

Uh hold up! Social media marketing is built on relationships and trust, neither of which is built overnight. I don’t know about you but I didn’t choose my spouse after one date!

Be patient and success will come if the strategy is solid.

10. Ignore SEO Best Practices Because Your Website Looks Great

You redesigned your website. It looks great and the content is updated and well written. That should be enough, right?

Who needs SEO? YOU!

No matter how great the site looks or how long the site has been around, you will be found more often by your desired audience with SEO best practices firmly in place. If you do not want to be found more often or generate more leads…definitely, do not bother with SEO.

11. Fear Losing Control

You can’t control everything especially on the Internet so give it up already!

Likewise, you cannot control how your staff and customers respond in social media. But you can provide a policy and create a culture of openness and transparency. We humans are social creatures.

People often respond better to their friends and influencers on the web than to an advertising slogan. But if you want your digital marketing to fail, just keep pitching them.

Did we miss some sure fire ways to succeed at digital marketing failure? Add your favorite in our comments section below. Article taken from: Digital Marketing How to Succeed at Failure

About us: DREAMFly Marketing, a marketing company in Naples and Southwest Florida, creates branding strategy for clients across the United States. Our marketing company in Naples focuses on marketing strategy, advertising, public relations and social media and online marketing, and promotional products. Marketing in Naples and nationwide marketing service plans available.


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Engage Customers and Build Customer Loyalty in Naples and Beyond

Whether a business markets in Naples during season or has year round customers, learning how to engage your customers is key to growing in a saturated retail environment.

Anyone can speak to you, but not everyone can make you want to buy. Become the business person who makes every client feel special encouraging them to invest in the company by purchasing your goods and services.

Read this article for the top 5 tips about to successfully engage your customers!

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Where is your Mobile Advertising?

72% of small-business owners have planned for mobile advertising increases with budget and 65 percent of them will boost spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners.

Google and Facebook are shifting more of their revenues to mobile advertising. In fact, a business can no longer find itself on a web search alone. It takes a robust campaign including mobile advertising, web advertising and traditional redundancies in your marketing plans.

GET 5 KEY WAYS TO MAKE YOUR MOBILE ADVERTISING ROCK!

read more

Obamacare Battles Marketing Budgets

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Obamacare Increases Health Insurance Costs and Battles Marketing Budgets Struggle

An increase in health insurance costs as a result of Obamacare may leave many executives wanting when it comes to filling vacancies and producing revenues if they fail to create a robust marketing budget.

Leaders across the nation have appeared on national news programs announcing layoffs or marketing budget reductions to absorb Obamacare. The key for companies both small and big is to create even more targeted marketing campaigns to produce higher returns on investment (ROI). Save your marketing budget!

read more

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Marketing executives are under intense pressure to reach target audiences quickly and deliver rapid revenues using both offline and online channels, while measuring the contribution of each channel in cooperation with sales results. Read this quick how-to guide!

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My Space Returns With Big Ad Campaign

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Well it’s no surprise to those of us who heard Justin Timberlake invested in it – that MySpace – previously thought dead online social media site – has risenf from the dead.

Bottom line – I’m not sure an ad campaign of any kind can help MySpace which created so much viral social media before but became an outdated scientific joke. Would you use MySpace again just because of an ad campaign after 30 seconds of curiousity?

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You can search color schemes by color, concept, hex values, tags and more. The ability to create a scheme based on the colors of an image you upload is also an incredibly useful feature.

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Effects of Google+1 on Website Ranking


Google marketing, marketing company Naples Florida

Endorse Us With Google+

Wondering if Google+1 Clicks Help Your Search Engine Ranking?

The more people click Google+1 on your site, yes it will help Google identify that your website as a place of interest. But the +1 click primarily helps with results for the specific term(s) a person responds to with a +1 click.

A Google+1 click isn’t going to boost your website listing from a page 3 listing to #1 on page 1. But it does help Google analyze usefulness of its results…assuming everyone starts clicking +1.

Of course you know what they say about “assumption,” so let’s look at the true effects of Google+1.

SEO or search engine optimization is still required, according to a Google employee’s explanation concerning Google+1′s purpose on a blog.

Our Naples marketing firm provides SEO services to clients and targeting specific key terms remains important, although we do believe Google could potentially give more weight to +1 clicks for search engine results therefore taking SEO control out of website owners’ hands.

SEO Versus Google+1, What’s the difference?

According to Google, content is still king when it comes to how Google will recommend your site in search results, but the challenge is that Google admits that +1 clicks will matter and hold a partial score in how Google analyzes your site.

From Google’s FAQ Section for Google+1
“Content recommended by friends and acquaintances is often more relevant than content from strangers. For example, a movie review from an expert is useful, but a movie review from a friend who shares your tastes can be even better.”

“Because of this, +1′s from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query.”

This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search quality. For +1′s, as with any new ranking signal, we are starting carefully and learning how those signals affect search quality.”

Google Admits a +1 Click Will Prompt Page Crawls
+1 is a public action and placing a +1 button on your web pages is smart, because it may prompt Google to more frequently crawl your page or site based on a lot of +1 action. Read up on Google+1′s affects on your traditional SEO.

As much as we’d love to write Marketing in Naples, Naples Marketing Firm, Marketing Naples and Naples Marketing 50 million times on our website, Google still looks for valuable, original information.

Stick to the SEO basics with content providing valid content and as Google+1 grows as a whole more people will begin clicking the +1 button on your pages.

The problem with Google+1 clicks is people can create false email accounts and click their own sites, so it’ll be interesting to see how Google alters its view of the importance of +1 clicks. Read more about +1.

Comment below and ask questions. Our Naples marketing company staff will be happy to assist!

About us: DREAMFly Marketing is a Naples marketing firm handling Southwest Florida marketing as well as clients across the United States focused on strategic marketing, advertising, public relations and social media online marketing. If you like what you’ve read, please sign up to receive our weekly strategic marketing tips.


Leading Marketing Trends in 2016

Posted by on Jun 14, 2016 in Advertising, Blog, Facebook, home, Online Marketing, Social Media Bug Bites | 0 comments

Leading Marketing Trends in 2016

Marketing strategy will be adjusted in 2016 to sway focus away from social media and refocus businesses on using social media as a channel rather than a sole marketing strategy. Here learn three marketing trends that will change business in 2016.

read more

Naples Marketing Agency Announces New Partner

Posted by on Jan 12, 2016 in Blog, Business Development, Timely Business News | 0 comments

Naples Marketing Agency Announces New Partner

DREAMFly Marketing Founder Camden Smith is happy to announce a new partner with the Naples marketing firm, Nicole Smith Angelo. Nicole will serve as the marketing agency’s Business Development Partner.

read more

Facebook Reality Shift

Posted by on Jun 19, 2014 in Blog, Facebook, Social Media Bug Bites | 1 comment

More and more Facebook users are connecting and creating online friendships with people they have never met in person, but a danger seems to be developing with online users becoming swallowed up in online life rather than living in true reality.

Social media studies have shown that more and more people are connecting with Facebook rather than picking up the phone. This is not new social media news. There have been social media reports of children being bullied online and then committing suicide and some shuffled it off as unique cases.

read more

Engage Your Customers During Season

Posted by on Dec 6, 2013 in Blog, Customer Service, Naples Marketing | 0 comments

Engage Your Customers During Season

Engage Customers and Build Customer Loyalty in Naples and Beyond

Whether a business markets in Naples during season or has year round customers, learning how to engage your customers is key to growing in a saturated retail environment.

Anyone can speak to you, but not everyone can make you want to buy. Become the business person who makes every client feel special encouraging them to invest in the company by purchasing your goods and services.

Read this article for the top 5 tips about to successfully engage your customers!

read more

5 Best Mobile Advertising Tactics

Posted by on Nov 19, 2013 in Advertising, Blog, home, Mobile Marketing, Online Marketing | 0 comments

Where is your Mobile Advertising?

72% of small-business owners have planned for mobile advertising increases with budget and 65 percent of them will boost spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners.

Google and Facebook are shifting more of their revenues to mobile advertising. In fact, a business can no longer find itself on a web search alone. It takes a robust campaign including mobile advertising, web advertising and traditional redundancies in your marketing plans.

GET 5 KEY WAYS TO MAKE YOUR MOBILE ADVERTISING ROCK!

read more

Obamacare Battles Marketing Budgets

Posted by on Sep 10, 2013 in Blog, Marketing, Politics, Timely Business News | 0 comments

Obamacare Battles Marketing Budgets

Obamacare Increases Health Insurance Costs and Battles Marketing Budgets Struggle

An increase in health insurance costs as a result of Obamacare may leave many executives wanting when it comes to filling vacancies and producing revenues if they fail to create a robust marketing budget.

Leaders across the nation have appeared on national news programs announcing layoffs or marketing budget reductions to absorb Obamacare. The key for companies both small and big is to create even more targeted marketing campaigns to produce higher returns on investment (ROI). Save your marketing budget!

read more

Integrated Marketing Why Brands Should Master It

Posted by on Sep 2, 2013 in Blog, Business Development, Facebook, LinkedIn, Marketing, Mobile Marketing, Online Marketing, Twitter | 0 comments

Integrated Marketing Why Brands Should Master It

Brands Must Embrace Integrated Marketing

Integrated marketing strategy is an absolute in today’s diverse advertising world.

Marketing executives are under intense pressure to reach target audiences quickly and deliver rapid revenues using both offline and online channels, while measuring the contribution of each channel in cooperation with sales results. Read this quick how-to guide!

read more

My Space Returns With Big Ad Campaign

Posted by on Jun 13, 2013 in Blog, Mashable, Social Media Bug Bites | 0 comments

My Space Returns With Big Ad Campaign

Well it’s no surprise to those of us who heard Justin Timberlake invested in it – that MySpace – previously thought dead online social media site – has risenf from the dead.

Bottom line – I’m not sure an ad campaign of any kind can help MySpace which created so much viral social media before but became an outdated scientific joke. Would you use MySpace again just because of an ad campaign after 30 seconds of curiousity?

read more

42 Digital Media Resources You Can’t Miss

Posted by on Jan 16, 2013 in Blog, Blogging, Facebook, Marketing, Mashable, Social Media Bug Bites, Timely Business News, Twitter | 1 comment

42 Digital Media Resources You Can’t Miss

Want the best of the best in online tools? Tired of being blocked from viewing certain websites from work? Mashable has com out with a list of the best digital resources from online classes to breaking through online censorship.

The reporters and editors at Mashable spent the week buzzing around the Internet like digital bees, checking out all the best new apps and gadgets. To help you get up to speed in a hurry, we gathered all our most usable stories into this one post.

read more

10 Tools to Create Great Advertising Color Schemes

Posted by on Jan 15, 2013 in Advertising, Blog, Graphic Design, Marketing, Mashable | 0 comments

10 Tools to Create Great Advertising Color Schemes

Adobe Kulers’ user-friendly, versatile, cloud-based interface creates a slick experience. It’s built around three core principals: Users can browse, build and share color schemes through the site, desktop (Adobe Air) app or (Mac OS X) Dashboard widget. It’s also available inside the Adobe CS4 Creative Suite applications.

You can search color schemes by color, concept, hex values, tags and more. The ability to create a scheme based on the colors of an image you upload is also an incredibly useful feature.

read more

Optimize Posts for Search Engines


It takes time to rank your web site on major search engines like Google, Yahoo or Bing. I am not talking about page rank that is offered by Google or Alexa.

Ranking on search engines depends on so many different matrix. Organic, links, in page hit of traffic, referrals and various types. In many cases, it is quite hard for people to make their web pages optimized; who doesn’t deal with professional SEO services. Hence, there are few general rules that I always follow to optimize posts for search engines on wordpress. I am going to elaborate few of the these techniques below.

[Related reading: Speed up wordpress blog by reducing external request]

Choose perfect heading for your article:
This is in-fact the most important of all. Let me give you a small example. Type this phrase on google “optimize posts for search engines on wordpress”.

You will see near about 447,000 results found. use these key words separately on Google Trends. Notice the relevance of each keywords. Here the data is scaled based on the average search traffic of the term you’ve entered. So if you can ensure to have perfect heading with defined keywords searched by major traffic then your chance to get hits increases a lot.

Use your title within your posts:
Have you seen this post already used the title twice?

This means when Google scans the post it will get more relevance with the title. Try to insert your title phrases you keywords technically so that your search engine hits get a rise.

Be consistent on headings:
Be very consistent while using headings within your posts.

If you give your title a tag <h1> then don’t use it again within your post. It is just like writing a thesis or published article. We always keep relevancy on heading there. For example, if the title is <h1> then a section heading will be within <h2> and if a section has sub heading they will go with <h3>.

Bold your keywords, give them some weight:
Have you seen I am using bold on this post? If you have a clear look you will see I am only bolding those words which are relevant to this post topic.

It helps robot to get determine proper keywords, because you are matching your giving keywords given on meta tags.

Choose proper keywords:
While choosing your keywords for your meta tag on <head> section try to insert keywords taken from your written posts. Especially those which are marked as bold.

For example in this post, keywords should be ‘optimize WordPress’, ‘posts for search engine’, ’SEO’ , ’perfect heading’ , ’keywords’ etc.

Final Touch
I am not a SEO guru, but a blog writer and web site developer I have to use few of these techniques. It works for me. I have seen many of my posts gets higher ranking by using these simple steps.

Hope it will work for you if you use these tips properly. Visit Evan’s
website by clicking here.


Leading Marketing Trends in 2016

Posted by on Jun 14, 2016 in Advertising, Blog, Facebook, home, Online Marketing, Social Media Bug Bites | 0 comments

Leading Marketing Trends in 2016

Marketing strategy will be adjusted in 2016 to sway focus away from social media and refocus businesses on using social media as a channel rather than a sole marketing strategy. Here learn three marketing trends that will change business in 2016.

read more

Naples Marketing Agency Announces New Partner

Posted by on Jan 12, 2016 in Blog, Business Development, Timely Business News | 0 comments

Naples Marketing Agency Announces New Partner

DREAMFly Marketing Founder Camden Smith is happy to announce a new partner with the Naples marketing firm, Nicole Smith Angelo. Nicole will serve as the marketing agency’s Business Development Partner.

read more

Facebook Reality Shift

Posted by on Jun 19, 2014 in Blog, Facebook, Social Media Bug Bites | 1 comment

More and more Facebook users are connecting and creating online friendships with people they have never met in person, but a danger seems to be developing with online users becoming swallowed up in online life rather than living in true reality.

Social media studies have shown that more and more people are connecting with Facebook rather than picking up the phone. This is not new social media news. There have been social media reports of children being bullied online and then committing suicide and some shuffled it off as unique cases.

read more

Engage Your Customers During Season

Posted by on Dec 6, 2013 in Blog, Customer Service, Naples Marketing | 0 comments

Engage Your Customers During Season

Engage Customers and Build Customer Loyalty in Naples and Beyond

Whether a business markets in Naples during season or has year round customers, learning how to engage your customers is key to growing in a saturated retail environment.

Anyone can speak to you, but not everyone can make you want to buy. Become the business person who makes every client feel special encouraging them to invest in the company by purchasing your goods and services.

Read this article for the top 5 tips about to successfully engage your customers!

read more

5 Best Mobile Advertising Tactics

Posted by on Nov 19, 2013 in Advertising, Blog, home, Mobile Marketing, Online Marketing | 0 comments

Where is your Mobile Advertising?

72% of small-business owners have planned for mobile advertising increases with budget and 65 percent of them will boost spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners.

Google and Facebook are shifting more of their revenues to mobile advertising. In fact, a business can no longer find itself on a web search alone. It takes a robust campaign including mobile advertising, web advertising and traditional redundancies in your marketing plans.

GET 5 KEY WAYS TO MAKE YOUR MOBILE ADVERTISING ROCK!

read more

Obamacare Battles Marketing Budgets

Posted by on Sep 10, 2013 in Blog, Marketing, Politics, Timely Business News | 0 comments

Obamacare Battles Marketing Budgets

Obamacare Increases Health Insurance Costs and Battles Marketing Budgets Struggle

An increase in health insurance costs as a result of Obamacare may leave many executives wanting when it comes to filling vacancies and producing revenues if they fail to create a robust marketing budget.

Leaders across the nation have appeared on national news programs announcing layoffs or marketing budget reductions to absorb Obamacare. The key for companies both small and big is to create even more targeted marketing campaigns to produce higher returns on investment (ROI). Save your marketing budget!

read more

Integrated Marketing Why Brands Should Master It

Posted by on Sep 2, 2013 in Blog, Business Development, Facebook, LinkedIn, Marketing, Mobile Marketing, Online Marketing, Twitter | 0 comments

Integrated Marketing Why Brands Should Master It

Brands Must Embrace Integrated Marketing

Integrated marketing strategy is an absolute in today’s diverse advertising world.

Marketing executives are under intense pressure to reach target audiences quickly and deliver rapid revenues using both offline and online channels, while measuring the contribution of each channel in cooperation with sales results. Read this quick how-to guide!

read more

My Space Returns With Big Ad Campaign

Posted by on Jun 13, 2013 in Blog, Mashable, Social Media Bug Bites | 0 comments

My Space Returns With Big Ad Campaign

Well it’s no surprise to those of us who heard Justin Timberlake invested in it – that MySpace – previously thought dead online social media site – has risenf from the dead.

Bottom line – I’m not sure an ad campaign of any kind can help MySpace which created so much viral social media before but became an outdated scientific joke. Would you use MySpace again just because of an ad campaign after 30 seconds of curiousity?

read more

42 Digital Media Resources You Can’t Miss

Posted by on Jan 16, 2013 in Blog, Blogging, Facebook, Marketing, Mashable, Social Media Bug Bites, Timely Business News, Twitter | 1 comment

42 Digital Media Resources You Can’t Miss

Want the best of the best in online tools? Tired of being blocked from viewing certain websites from work? Mashable has com out with a list of the best digital resources from online classes to breaking through online censorship.

The reporters and editors at Mashable spent the week buzzing around the Internet like digital bees, checking out all the best new apps and gadgets. To help you get up to speed in a hurry, we gathered all our most usable stories into this one post.

read more

10 Tools to Create Great Advertising Color Schemes

Posted by on Jan 15, 2013 in Advertising, Blog, Graphic Design, Marketing, Mashable | 0 comments

10 Tools to Create Great Advertising Color Schemes

Adobe Kulers’ user-friendly, versatile, cloud-based interface creates a slick experience. It’s built around three core principals: Users can browse, build and share color schemes through the site, desktop (Adobe Air) app or (Mac OS X) Dashboard widget. It’s also available inside the Adobe CS4 Creative Suite applications.

You can search color schemes by color, concept, hex values, tags and more. The ability to create a scheme based on the colors of an image you upload is also an incredibly useful feature.

read more