When Should I Post Facebook Status Updates


Endorse Us With Google+

Status Update Madness:

When Do I Post and What Should I Post on Facebook?

More businesses post status updates on Facebook on Monday than any other day and yet fewer people engage on Mondays.
- Buddy Media Report

when do i post facebook status updates, social media posting
When Should I Post Facebook Status Updates?
With so many businesses on social media such as Facebook, Twitter, LinkedIn and other social media sites, it proves challenging to break through all of the other status updates to reach your connections.

Facebook status updates or updates on other social media sites should engage people, but don’t get caught up in the numbers.

Numbers? Yes – if 100 people do not like your comment, it does not mean they didn’t catch the message.

First Discover What Consumers Want on Facebook From Businesses
Most businesses, according to Harvard Business Review, are getting this wrong, which means patting yourself on the back for dozens of Facebook status updates is useless.

Why We Get Social Media Wrong – We Assume!
facebook status updates, posting status updates, dreamfly marketing

Social Media Sites Secrets – Getting it Right
Facebook status updates flow by the millions every day. Make your Facebook status updates STAND OUT

Buddy Media found the following with Facebook status updates:

  • Post Timing: Brands who posted outside of regular business hours enjoyed 20% higher engagement
  • Post Length: Status updates between one and 80 characters boasted higher engagement and yet less than 20% of posts are that short – oops!
  • Post Days: Sundays are highly active for Facebook Users and fewer businesses post on Sunday – post Facebook status updates on Sundays!
  • URL or Link Problems in Posts: For Twitter it may be necessary but on Facebook, users are more likely to click a url that is not shortened. Links in Facebook status updates using the full url are three times more likely to be clicked.
  • So keep it simple, be frequent with Facebook posts but not overbearing and forget about Monday through Friday. Focus more on weekend and sprinkle posts throughout the week and you may engage more with combining business news with personal opinions.

    How are you posting? Share your tips!


    Growing Your Leadership Style

    Posted by on Jan 10, 2012 in Blog, Business Development, Timely Business News | 9 comments

    Growing Your Leadership Style

    Do You Have the Best Leadership Style?

    People love to work for you?
    Or could your staff use some motivating?

    It’s easy to blame staff or contractors for being less than productive rather than admitting perhaps our leadership skills are aching to be rejuvenated.

    We discuss marketing strategy as the key tool for business growth. Marketing strategy includes developing the best, most motivating leadership style for your work environment.

    The best leadership styles allow managers to motivate employees to amplify their level and quality of work.

    Defining Your Leadership Style 101

    “Leadership is less about your needs and more about the needs of people and organization you are leading,” reported the Wall Street Journal (WSJ).

    Learn the 6 key leadership styles and discover what kind of leader you are!

    read more

    Funniest 2011 Public Comments

    Posted by on Dec 30, 2011 in Blog, Public Relations | 16 comments

    Funniest 2011 Public Comments

    The stupidest and funniest quotes of 2011 – make yourself laugh for a moment.

    This is our favorite blog to write each year, because we get to giggle and laugh with you at all of the stupid statements made by celebrities and politicians during the year.

    Charlie Sheen’s Wacky World of Bad Statements

    • Funny Quote #1: “I’m on a drug, it’s called Charlie Sheen”
    • Funny Quote #2: “Can’t is the cancer of Happen” (???)

    Being wacky is just plain fun sometimes, but other times it just sounds nuts especially when celebs speak with the media about themselves and reference tiger blood. View the funniest 2011 public comments, you will laugh.

    Business is all about branding, so make the best of what you have. Public Speaking tips added to this blog as a bonus. Videos embedded of these wacky comments!

    read more

    Pet Envy: Advertising Strategy for Consumer’s Heart

    Posted by on Dec 12, 2011 in Advertising, Blog, Graphic Design | 2 comments

    Pet Envy: Advertising Strategy for Consumer’s Heart

    Pets Are Cute Advertising Sidekicks, but How Do They Fit Strategy?

    Where in the world is the advertising strategy in a realtor posing with their dog for an ad? Unless you show only pet friendly properties or specialize in pets, it’s just a cute picture not a marketing strategy.

    A photo does not equal advertising strategy.

    Ads showcasing staff photos without referencing “meet our staff” and fail to incorporate the staff as the advertising strategy fail, just as cute little cats and dogs fails if they are not part of the branding or advertising strategy!

    Think strategy first. Think advertising design second. Read ahead to discover how you can bank on the popularity of pets!

    read more

    Effects of Google+1 on Website Ranking

    Posted by on Nov 28, 2011 in Blog, Online Marketing, SEO | 9 comments

    Effects of Google+1 on Website Ranking

    Wondering if Google+1 Clicks Help Your Search Engine Ranking?

    The more people click Google+1 on your site, yes it will help Google identify that your website is a place of interest. But the +1 click primarily helps with results for the specific term(s) a person responds to with a +1 click.

    A Google+1 click isn’t going to boost your website listing from a page 3 listing to #1 on page 1. But it does help Google analyze usefulness of its results…assuming everyone starts clicking +1.

    Of course you know what they say about “assumption,” so let’s look at the true effects of Google+1.

    Google Admits a +1 Click Will Prompt Page Crawls
    +1 is a public action and placing a +1 button on your web pages is smart, because it may prompt Google to more frequently crawl your page or site based on a lot of +1 action. Read up on Google+1′s affects on your traditional SEO.

    As much as we’d love to write Marketing in Naples, Naples Marketing Firm, Marketing Naples and Naples Marketing 50 million times on our website, Google still looks for valuable, original information.

    Stick to the SEO basics with content providing valid content and as Google+1 grows as a whole more people will begin clicking the +1 button on your pages.

    There are challenges ahead with the +1 concept – read ahead

    read more

    It’s a Mobile Marketing Take Over

    Posted by on Nov 9, 2011 in Blog, Online Marketing, Social Media Bug Bites | 6 comments

    It’s a Mobile Marketing Take Over

    Love Your Mobile and Confused about Mobile Marketing?

    AdWeek, an online advertising advice blog, reported in October 2011 that Google is warning businesses – Get Mobile or you may get run over!

    But My Business Doesn’t Need Mobile Marketing Right?

    Clear your vision for business by opening up to mobile marketing, a strategic marketing powerhouse.

    Mobile applications are the new Yellow Pages and our Naples marketing firm made sure we were listed on them. Are you?

    You’d better get ready for the SEO changes Google is launching including boosting the ranking of websites that are updated more frequently. If your page is not updated regularly, mobile marketing will be a key for you.

    Our take. Our strategic marketing tips. Your business growth – read ahead

    read more

    Be Branding Brave for 2012

    Posted by on Oct 24, 2011 in Blog, Branding, Timely Business News | 7 comments

    Be Branding Brave for 2012

    Smell The Roses in 2012

    Be brave and rebrand your business if you need to – let’s be honest. Are you standing in your business’s way?

    The Numbers Tell a Story

    In the Oct. 21-27, 2011 Gulf Coast Business Review, journalists reported the 2012 outlook is “uncertain.”

    State of Florida officials have reduced tax revenue forecasts through early 2013 by $1.6 billion, according to the News Service of Florida.

    Florida Employment Statistics

    • Cape Coral – Fort Myers, Florida
    • Naples – Marco Island
    • Tampa – St. Petersburg – Clearwater
    • 2005: 208,140 2010: 193,940 = -6.82%
    • 2005: 121,570 2010: 109,290 = -10.10%
    • 2005: 1,222,940 2010: 1,091,750 = -10.73%
    Population has grown 15-20% across the board while fewer work. Limited Liability Corporation filings are up.

    Are You Branding Brave?
    Marketing strategy calls for the guts to be different and to make the tough call to change things up when it’s necessary. Are you burying your head in bad branding?

    read more

    Do You Know How to Close a Business Deal?

    Posted by on Oct 7, 2011 in Blog, Business Development | 7 comments

    Do You Know How to Close a Business Deal?

    Closing a Business Deal

    You’re gaining business leads and meeting up with potential clients? Or perhaps you are bricks and mortar location business with new customers coming in? But are you closing the deals or losing them?

    Closing a business deal is entirely different than gaining access to pitch to a potentially new client or customer. So how do you do it?

    First you have to Open the Door
    The trick to closing a business deal is the same trick you use for marriages – the talent of listening!

    Our Naples Marketing Firm listens to client concerns and based on those findings we create solutions. You should be operating the same but with your own flair. Read this article to get 5 great tips for closing deals!

    read more

    Turn Customer Frowns Into Smiles

    Posted by on Sep 29, 2011 in Blog, Business Development, Customer Service | 9 comments

    Turn Customer Frowns Into Smiles

    Do You Make Clients Smile?

    If we’re being honest, we can FORGET TO KEEP CUSTOMERS HAPPY when we get caught up office work and projects.

    The Value of Thank You…is Priceless
    DREAMFly Marketing Magnetics discusses strategic marketing each week. Did you know the most important piece of your strategic marketing puzzle is keeping clients happy?

    According to MarketingSherpa.com, it’s 5-7 times more expensive to GAIN new customers than it is to keep the ones you have HAPPY.

    Strategic Marketing Tactics That Deliver Robust Customer Relationships
    Listen to clients about their challenges. Too many fantastically expensive strategic marketing plans lack real teeth for building and monitoring customer relationships.

    Read the full article – Get specific tips that will replace customer frowns with smiles.

    read more

    Is Your Logo Making You Money?

    Posted by on Sep 22, 2011 in Advertising, Blog, Graphic Design | 8 comments

    Is Your Logo Making You Money?

    Colors Communicate – Choosing the Best Colors Can Grow Business

    For logos, general marketing designs and advertising…colors matter!

    Learn the meaning behind colors
    View examples of purposeful color usage in logos

    What Do Colors Say?

    The voice of a color is universal – we all seem to pick up on the meaning of a color subconsciously.

    What is the color of your company logo saying about your business? Read the full article to view a list of colors and learn if your logo colors are conveying the message you have developed with your strategic marketing plan.

    read more

    Celebrating 1 Year of Blogging

    Posted by on Sep 8, 2011 in Blog, Public Relations, Timely Business News | 6 comments

    Celebrating 1 Year of Blogging

    DREAMFly Celebrates One Year of Blogging

    A year of blogging and so much more to come!

    As many of you know it is through blogs and online posts, all of us learn about cutting edge marketing and business strategies, and our strategic marketing firm in Naples, Florida is proud to continue providing advice on how to best lead your company to the trough of success.

    Did You Know?

    • Blogs connect you to business owners across the world?
    • Your blog comments could lead to free advice from someone who can help?
    • Writing a blog has become a primary marketing method for web sites?
    • Your blog can be submitted to national blogging sites such as EzineMark.com?

    Read more about blogging and take advantage of our exclusive One Year Anniversary Buy 1 Get 1 Press Release Special.

    read more

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions


Endorse Us With Google+

Three Effective Online Marketing Tactics

CLOSE DEALS – Harvard Business Review Says Consumers Demand a
SIMPLE Decision Making Process Online!

The Report: Decision Simplicity for Online Consumers
naples marketing agency, dreamfly marketing, online e-commerce sitesIn May 2012, Harvard Business Review released shocking news that consumers are seeking a simple decision making process for purchases online that brands are not delivering.

If your community is like Naples, Florida, businesses focus on detailed explanations of products and building relationships with consumers. The Harvard Business Review says you have it all wrong!

As a Naples marketing agency, DREAMFly Marketing focuses client ad campaigns on brand building to maximize the brand’s emotional connections with consumers.

Connecting with consumers in ads delivers results, but not online, according to the Harvard Business Review’s report.

Are You Overwhelming Online Shoppers? Their Demand to Disconnect
Listen Up! Consumers Want a Simpler Online Decision Making Process – also known as
decision simplicity.
stop confusing online customers, online shopping, decision making, online marketing
Decision-Simplicity means following the “keep it simple stupid” method.

Did you know that researches also found consumers wants deals online not a relationship. They follow brands on Facebook, Twitter and LinkedIn to access deals, reviews or inside information – not build a relationship

The Consumer Effects of Complicated Decision Making
How you build your e-commerce website and its checkout directly affects your consumer’s experience and likelihood to shop with you again.

Harvard Business Review Decision Simplicity Study
The easier a brand makes the purchase decision journey, the higher its decision-simplicity source.

Brands that scored in the top quarter in our study were 86% more likely than those in the bottom quarter to be purchased by consumers.

The rising volume of marketing messages and complicated decision making process pushes consumers away.

According to Harvard Business Review, Marketers must simplify consumer’s decision making process to navigate them more successfully to purchases online and in retail stores.

Three Effective Tactics to Market and Close Deals Online
1. Minimize the number of information sources consumers must touch as they move towards a purchase
2. Provide trustworthy product information including outside sources
3. Offer tools on your website allowing consumers to compare products

(like Verizon, Sprint and AT&T do on their sites for cell phones and calling plans)

Minimize Information Sources
Less is more plain and simple. Don’t give consumers too much information.

Too much information, leads to a consumer “over thinking” simple purchases. Tailor the shopping experience to a consumer’s decision making process point: early, middle, decided. A consumer for example who searches “red sports cars 2012″ is in the early stage of the decision making process.

Trustworthy Product Information
Make it easy. Deliver decision simplicity.

Marketing trustworthy information could mean you post unfettered product reviews online OR run a contest for the best YouTube video product review. Have fun with it!

Offer Sales Comparison Tools
Make it easy for consumers to understand the difference between Product A and Product B. Make their decision easy, because shortening the decision making process simplifies the process, speeds up the sale and makes the consumer feel empowered with their decision.

A consumer wants a simple decision making process, because let’s face it they’re busy. Online marketing must use decision simplicity creating a comparative, interactive decision making process to empower online consumers.

View the full Harvard Business Review Article: To Keep Customers, Keep It Simple

Our Naples marketing firm offers full service marketing: publicity, advertising design and planning, marketing strategy and brand development, graphic design, website and promotional products services. Click to learn more about DREAMFly Marketing’s services, and please comment below and let us know what you think about Harvard’s research!


Growing Your Leadership Style

Posted by on Jan 10, 2012 in Blog, Business Development, Timely Business News | 9 comments

Growing Your Leadership Style

Do You Have the Best Leadership Style?

People love to work for you?
Or could your staff use some motivating?

It’s easy to blame staff or contractors for being less than productive rather than admitting perhaps our leadership skills are aching to be rejuvenated.

We discuss marketing strategy as the key tool for business growth. Marketing strategy includes developing the best, most motivating leadership style for your work environment.

The best leadership styles allow managers to motivate employees to amplify their level and quality of work.

Defining Your Leadership Style 101

“Leadership is less about your needs and more about the needs of people and organization you are leading,” reported the Wall Street Journal (WSJ).

Learn the 6 key leadership styles and discover what kind of leader you are!

read more

Funniest 2011 Public Comments

Posted by on Dec 30, 2011 in Blog, Public Relations | 16 comments

Funniest 2011 Public Comments

The stupidest and funniest quotes of 2011 – make yourself laugh for a moment.

This is our favorite blog to write each year, because we get to giggle and laugh with you at all of the stupid statements made by celebrities and politicians during the year.

Charlie Sheen’s Wacky World of Bad Statements

  • Funny Quote #1: “I’m on a drug, it’s called Charlie Sheen”
  • Funny Quote #2: “Can’t is the cancer of Happen” (???)

Being wacky is just plain fun sometimes, but other times it just sounds nuts especially when celebs speak with the media about themselves and reference tiger blood. View the funniest 2011 public comments, you will laugh.

Business is all about branding, so make the best of what you have. Public Speaking tips added to this blog as a bonus. Videos embedded of these wacky comments!

read more

Pet Envy: Advertising Strategy for Consumer’s Heart

Posted by on Dec 12, 2011 in Advertising, Blog, Graphic Design | 2 comments

Pet Envy: Advertising Strategy for Consumer’s Heart

Pets Are Cute Advertising Sidekicks, but How Do They Fit Strategy?

Where in the world is the advertising strategy in a realtor posing with their dog for an ad? Unless you show only pet friendly properties or specialize in pets, it’s just a cute picture not a marketing strategy.

A photo does not equal advertising strategy.

Ads showcasing staff photos without referencing “meet our staff” and fail to incorporate the staff as the advertising strategy fail, just as cute little cats and dogs fails if they are not part of the branding or advertising strategy!

Think strategy first. Think advertising design second. Read ahead to discover how you can bank on the popularity of pets!

read more

Effects of Google+1 on Website Ranking

Posted by on Nov 28, 2011 in Blog, Online Marketing, SEO | 9 comments

Effects of Google+1 on Website Ranking

Wondering if Google+1 Clicks Help Your Search Engine Ranking?

The more people click Google+1 on your site, yes it will help Google identify that your website is a place of interest. But the +1 click primarily helps with results for the specific term(s) a person responds to with a +1 click.

A Google+1 click isn’t going to boost your website listing from a page 3 listing to #1 on page 1. But it does help Google analyze usefulness of its results…assuming everyone starts clicking +1.

Of course you know what they say about “assumption,” so let’s look at the true effects of Google+1.

Google Admits a +1 Click Will Prompt Page Crawls
+1 is a public action and placing a +1 button on your web pages is smart, because it may prompt Google to more frequently crawl your page or site based on a lot of +1 action. Read up on Google+1′s affects on your traditional SEO.

As much as we’d love to write Marketing in Naples, Naples Marketing Firm, Marketing Naples and Naples Marketing 50 million times on our website, Google still looks for valuable, original information.

Stick to the SEO basics with content providing valid content and as Google+1 grows as a whole more people will begin clicking the +1 button on your pages.

There are challenges ahead with the +1 concept – read ahead

read more

It’s a Mobile Marketing Take Over

Posted by on Nov 9, 2011 in Blog, Online Marketing, Social Media Bug Bites | 6 comments

It’s a Mobile Marketing Take Over

Love Your Mobile and Confused about Mobile Marketing?

AdWeek, an online advertising advice blog, reported in October 2011 that Google is warning businesses – Get Mobile or you may get run over!

But My Business Doesn’t Need Mobile Marketing Right?

Clear your vision for business by opening up to mobile marketing, a strategic marketing powerhouse.

Mobile applications are the new Yellow Pages and our Naples marketing firm made sure we were listed on them. Are you?

You’d better get ready for the SEO changes Google is launching including boosting the ranking of websites that are updated more frequently. If your page is not updated regularly, mobile marketing will be a key for you.

Our take. Our strategic marketing tips. Your business growth – read ahead

read more

Be Branding Brave for 2012

Posted by on Oct 24, 2011 in Blog, Branding, Timely Business News | 7 comments

Be Branding Brave for 2012

Smell The Roses in 2012

Be brave and rebrand your business if you need to – let’s be honest. Are you standing in your business’s way?

The Numbers Tell a Story

In the Oct. 21-27, 2011 Gulf Coast Business Review, journalists reported the 2012 outlook is “uncertain.”

State of Florida officials have reduced tax revenue forecasts through early 2013 by $1.6 billion, according to the News Service of Florida.

Florida Employment Statistics

  • Cape Coral – Fort Myers, Florida
  • Naples – Marco Island
  • Tampa – St. Petersburg – Clearwater
  • 2005: 208,140 2010: 193,940 = -6.82%
  • 2005: 121,570 2010: 109,290 = -10.10%
  • 2005: 1,222,940 2010: 1,091,750 = -10.73%
Population has grown 15-20% across the board while fewer work. Limited Liability Corporation filings are up.

Are You Branding Brave?
Marketing strategy calls for the guts to be different and to make the tough call to change things up when it’s necessary. Are you burying your head in bad branding?

read more

Do You Know How to Close a Business Deal?

Posted by on Oct 7, 2011 in Blog, Business Development | 7 comments

Do You Know How to Close a Business Deal?

Closing a Business Deal

You’re gaining business leads and meeting up with potential clients? Or perhaps you are bricks and mortar location business with new customers coming in? But are you closing the deals or losing them?

Closing a business deal is entirely different than gaining access to pitch to a potentially new client or customer. So how do you do it?

First you have to Open the Door
The trick to closing a business deal is the same trick you use for marriages – the talent of listening!

Our Naples Marketing Firm listens to client concerns and based on those findings we create solutions. You should be operating the same but with your own flair. Read this article to get 5 great tips for closing deals!

read more

Turn Customer Frowns Into Smiles

Posted by on Sep 29, 2011 in Blog, Business Development, Customer Service | 9 comments

Turn Customer Frowns Into Smiles

Do You Make Clients Smile?

If we’re being honest, we can FORGET TO KEEP CUSTOMERS HAPPY when we get caught up office work and projects.

The Value of Thank You…is Priceless
DREAMFly Marketing Magnetics discusses strategic marketing each week. Did you know the most important piece of your strategic marketing puzzle is keeping clients happy?

According to MarketingSherpa.com, it’s 5-7 times more expensive to GAIN new customers than it is to keep the ones you have HAPPY.

Strategic Marketing Tactics That Deliver Robust Customer Relationships
Listen to clients about their challenges. Too many fantastically expensive strategic marketing plans lack real teeth for building and monitoring customer relationships.

Read the full article – Get specific tips that will replace customer frowns with smiles.

read more

Is Your Logo Making You Money?

Posted by on Sep 22, 2011 in Advertising, Blog, Graphic Design | 8 comments

Is Your Logo Making You Money?

Colors Communicate – Choosing the Best Colors Can Grow Business

For logos, general marketing designs and advertising…colors matter!

Learn the meaning behind colors
View examples of purposeful color usage in logos

What Do Colors Say?

The voice of a color is universal – we all seem to pick up on the meaning of a color subconsciously.

What is the color of your company logo saying about your business? Read the full article to view a list of colors and learn if your logo colors are conveying the message you have developed with your strategic marketing plan.

read more

Celebrating 1 Year of Blogging

Posted by on Sep 8, 2011 in Blog, Public Relations, Timely Business News | 6 comments

Celebrating 1 Year of Blogging

DREAMFly Celebrates One Year of Blogging

A year of blogging and so much more to come!

As many of you know it is through blogs and online posts, all of us learn about cutting edge marketing and business strategies, and our strategic marketing firm in Naples, Florida is proud to continue providing advice on how to best lead your company to the trough of success.

Did You Know?

  • Blogs connect you to business owners across the world?
  • Your blog comments could lead to free advice from someone who can help?
  • Writing a blog has become a primary marketing method for web sites?
  • Your blog can be submitted to national blogging sites such as EzineMark.com?

Read more about blogging and take advantage of our exclusive One Year Anniversary Buy 1 Get 1 Press Release Special.

read more

New Media Strategies for Print Ads


New Media Strategies Incorporate Print Ad Campaigns

Fully integrated marketing experiences for consumers with “new media” strategies boost advertising ROI (return-on-investment).

Inbound marketing is key for empowering conventional print ads to improve online traffic.

With new media strategies, advertisements use a QR code (quick response code) so consumers can immediately access online products, videos, press releases, blogs and other information More than QR codes, campaigns are now using mobile apps to deliver “private tours” or experiences.

Strategic marketing is integrated marketing is inbound marketing and is today, tomorrow and the future.

Forrester, a research firm, reported in June 2012:

20% of all smartphone users scanned and connected with online information using QR Codes in May 2012, an increase in inbound marketing since May 2011

Inbound marketing results are expected to jump through 2016 with new media strategies including QR codes, mobile apps, online videos connected with print ads, direct mail and much more.

Volkswagen Introduced Virtual Test Drive in a Print Ad

Consumers actually could TEST DRIVE A VW in print ads.

How Print Ads Delivered a Test Drive

  • Consumers viewed the print ad and scanned a QR Code or followed a link to download the VW mobile app
  • The smartphone became a VW vehicle by using the mobile app
  • Users then scanned the smartphone across the road image in the print ad

Off the chart test drive.
Out of the box.

VW developed this one-of-a-kind mobile, test drive experience. Watch the video explaining the concept below – click refresh if the video did not load (Internet Explorer users).

AXA Insurance Connects QR Code To Secret Disaster

Brilliant integrated marketing!

AXA showed a disaster and forced TV viewers to scan the QR code to see what happened!

AXA Insurance in Europe needed a way to connect with younger home owners, so what better way than to use a QR Code as the door to a home in a television ad where suddenly something crashes through the roof. Viewers had to scan the QR Code on the front door to get inside the house and see what happened. View the video below.

But How Do Create New Media Strategies?

Make your branding sing in print, in person and online – it’s simple!.

  • Make a QR Code by using a QR Code generator to connect ads with your “new media strategies.”

    • Deliver contact information
    • Take consumers to your website or a contest page
    • Deliver a file for download
    • Link the QR Code to exclusive coupons or deals
  • Mobilize ads with mobile apps or links to interactive online materials (inbound marketing)
  • Product ads should tease and promote online video press releases
  • Unify brand messages using social media platforms including YouTube, Facebook, FourSquare, Path, Highlight, Digg, Pinterest, LinkedIn and Twitter

PUT YOUR BRAND ON TOP WITH NEW MEDIA STRATEGIES FOCUSED ON INBOUND MARKETING

What are you doing right and wrong? Did you know about inbound marketing? Comment below or ask questions.


Growing Your Leadership Style

Posted by on Jan 10, 2012 in Blog, Business Development, Timely Business News | 9 comments

Growing Your Leadership Style

Do You Have the Best Leadership Style?

People love to work for you?
Or could your staff use some motivating?

It’s easy to blame staff or contractors for being less than productive rather than admitting perhaps our leadership skills are aching to be rejuvenated.

We discuss marketing strategy as the key tool for business growth. Marketing strategy includes developing the best, most motivating leadership style for your work environment.

The best leadership styles allow managers to motivate employees to amplify their level and quality of work.

Defining Your Leadership Style 101

“Leadership is less about your needs and more about the needs of people and organization you are leading,” reported the Wall Street Journal (WSJ).

Learn the 6 key leadership styles and discover what kind of leader you are!

read more

Funniest 2011 Public Comments

Posted by on Dec 30, 2011 in Blog, Public Relations | 16 comments

Funniest 2011 Public Comments

The stupidest and funniest quotes of 2011 – make yourself laugh for a moment.

This is our favorite blog to write each year, because we get to giggle and laugh with you at all of the stupid statements made by celebrities and politicians during the year.

Charlie Sheen’s Wacky World of Bad Statements

  • Funny Quote #1: “I’m on a drug, it’s called Charlie Sheen”
  • Funny Quote #2: “Can’t is the cancer of Happen” (???)

Being wacky is just plain fun sometimes, but other times it just sounds nuts especially when celebs speak with the media about themselves and reference tiger blood. View the funniest 2011 public comments, you will laugh.

Business is all about branding, so make the best of what you have. Public Speaking tips added to this blog as a bonus. Videos embedded of these wacky comments!

read more

Pet Envy: Advertising Strategy for Consumer’s Heart

Posted by on Dec 12, 2011 in Advertising, Blog, Graphic Design | 2 comments

Pet Envy: Advertising Strategy for Consumer’s Heart

Pets Are Cute Advertising Sidekicks, but How Do They Fit Strategy?

Where in the world is the advertising strategy in a realtor posing with their dog for an ad? Unless you show only pet friendly properties or specialize in pets, it’s just a cute picture not a marketing strategy.

A photo does not equal advertising strategy.

Ads showcasing staff photos without referencing “meet our staff” and fail to incorporate the staff as the advertising strategy fail, just as cute little cats and dogs fails if they are not part of the branding or advertising strategy!

Think strategy first. Think advertising design second. Read ahead to discover how you can bank on the popularity of pets!

read more

Effects of Google+1 on Website Ranking

Posted by on Nov 28, 2011 in Blog, Online Marketing, SEO | 9 comments

Effects of Google+1 on Website Ranking

Wondering if Google+1 Clicks Help Your Search Engine Ranking?

The more people click Google+1 on your site, yes it will help Google identify that your website is a place of interest. But the +1 click primarily helps with results for the specific term(s) a person responds to with a +1 click.

A Google+1 click isn’t going to boost your website listing from a page 3 listing to #1 on page 1. But it does help Google analyze usefulness of its results…assuming everyone starts clicking +1.

Of course you know what they say about “assumption,” so let’s look at the true effects of Google+1.

Google Admits a +1 Click Will Prompt Page Crawls
+1 is a public action and placing a +1 button on your web pages is smart, because it may prompt Google to more frequently crawl your page or site based on a lot of +1 action. Read up on Google+1′s affects on your traditional SEO.

As much as we’d love to write Marketing in Naples, Naples Marketing Firm, Marketing Naples and Naples Marketing 50 million times on our website, Google still looks for valuable, original information.

Stick to the SEO basics with content providing valid content and as Google+1 grows as a whole more people will begin clicking the +1 button on your pages.

There are challenges ahead with the +1 concept – read ahead

read more

It’s a Mobile Marketing Take Over

Posted by on Nov 9, 2011 in Blog, Online Marketing, Social Media Bug Bites | 6 comments

It’s a Mobile Marketing Take Over

Love Your Mobile and Confused about Mobile Marketing?

AdWeek, an online advertising advice blog, reported in October 2011 that Google is warning businesses – Get Mobile or you may get run over!

But My Business Doesn’t Need Mobile Marketing Right?

Clear your vision for business by opening up to mobile marketing, a strategic marketing powerhouse.

Mobile applications are the new Yellow Pages and our Naples marketing firm made sure we were listed on them. Are you?

You’d better get ready for the SEO changes Google is launching including boosting the ranking of websites that are updated more frequently. If your page is not updated regularly, mobile marketing will be a key for you.

Our take. Our strategic marketing tips. Your business growth – read ahead

read more

Be Branding Brave for 2012

Posted by on Oct 24, 2011 in Blog, Branding, Timely Business News | 7 comments

Be Branding Brave for 2012

Smell The Roses in 2012

Be brave and rebrand your business if you need to – let’s be honest. Are you standing in your business’s way?

The Numbers Tell a Story

In the Oct. 21-27, 2011 Gulf Coast Business Review, journalists reported the 2012 outlook is “uncertain.”

State of Florida officials have reduced tax revenue forecasts through early 2013 by $1.6 billion, according to the News Service of Florida.

Florida Employment Statistics

  • Cape Coral – Fort Myers, Florida
  • Naples – Marco Island
  • Tampa – St. Petersburg – Clearwater
  • 2005: 208,140 2010: 193,940 = -6.82%
  • 2005: 121,570 2010: 109,290 = -10.10%
  • 2005: 1,222,940 2010: 1,091,750 = -10.73%
Population has grown 15-20% across the board while fewer work. Limited Liability Corporation filings are up.

Are You Branding Brave?
Marketing strategy calls for the guts to be different and to make the tough call to change things up when it’s necessary. Are you burying your head in bad branding?

read more

Do You Know How to Close a Business Deal?

Posted by on Oct 7, 2011 in Blog, Business Development | 7 comments

Do You Know How to Close a Business Deal?

Closing a Business Deal

You’re gaining business leads and meeting up with potential clients? Or perhaps you are bricks and mortar location business with new customers coming in? But are you closing the deals or losing them?

Closing a business deal is entirely different than gaining access to pitch to a potentially new client or customer. So how do you do it?

First you have to Open the Door
The trick to closing a business deal is the same trick you use for marriages – the talent of listening!

Our Naples Marketing Firm listens to client concerns and based on those findings we create solutions. You should be operating the same but with your own flair. Read this article to get 5 great tips for closing deals!

read more

Turn Customer Frowns Into Smiles

Posted by on Sep 29, 2011 in Blog, Business Development, Customer Service | 9 comments

Turn Customer Frowns Into Smiles

Do You Make Clients Smile?

If we’re being honest, we can FORGET TO KEEP CUSTOMERS HAPPY when we get caught up office work and projects.

The Value of Thank You…is Priceless
DREAMFly Marketing Magnetics discusses strategic marketing each week. Did you know the most important piece of your strategic marketing puzzle is keeping clients happy?

According to MarketingSherpa.com, it’s 5-7 times more expensive to GAIN new customers than it is to keep the ones you have HAPPY.

Strategic Marketing Tactics That Deliver Robust Customer Relationships
Listen to clients about their challenges. Too many fantastically expensive strategic marketing plans lack real teeth for building and monitoring customer relationships.

Read the full article – Get specific tips that will replace customer frowns with smiles.

read more

Is Your Logo Making You Money?

Posted by on Sep 22, 2011 in Advertising, Blog, Graphic Design | 8 comments

Is Your Logo Making You Money?

Colors Communicate – Choosing the Best Colors Can Grow Business

For logos, general marketing designs and advertising…colors matter!

Learn the meaning behind colors
View examples of purposeful color usage in logos

What Do Colors Say?

The voice of a color is universal – we all seem to pick up on the meaning of a color subconsciously.

What is the color of your company logo saying about your business? Read the full article to view a list of colors and learn if your logo colors are conveying the message you have developed with your strategic marketing plan.

read more

Celebrating 1 Year of Blogging

Posted by on Sep 8, 2011 in Blog, Public Relations, Timely Business News | 6 comments

Celebrating 1 Year of Blogging

DREAMFly Celebrates One Year of Blogging

A year of blogging and so much more to come!

As many of you know it is through blogs and online posts, all of us learn about cutting edge marketing and business strategies, and our strategic marketing firm in Naples, Florida is proud to continue providing advice on how to best lead your company to the trough of success.

Did You Know?

  • Blogs connect you to business owners across the world?
  • Your blog comments could lead to free advice from someone who can help?
  • Writing a blog has become a primary marketing method for web sites?
  • Your blog can be submitted to national blogging sites such as EzineMark.com?

Read more about blogging and take advantage of our exclusive One Year Anniversary Buy 1 Get 1 Press Release Special.

read more

Presidential Candidates Ranked on Social Media Voter Engagement


2012 Presidential Candidates Amp Up Campaigns on Social Media Platforms

Will social media really weight the 2012 Presidential Election?

social media and mitt romney

2012 Republican Presidential Candidate Mitt Romney Gives a Speech at the Republican National Convention in Tampa on August 30, 2012

CNN reported on Aug 17 that President Barack Obama is beating Mitt Romney in social media engagement. Presidential Candidates and all politicians are pushing key messages on social media platforms just as politicians did in the 2010 elections.

But do social media “likes” turn into 2012 Presidential Campaign votes for the candidates?

If “likes” equaled votes, Obama would beat Mitt Romney 19 to 1, but the polls report the two are tied (Aug.30)!

President Obama boasts 19 million Twitter followers. Presidential Candidate Mitt Romney(R) had just over one million followers as of September 11 2012.

Experts have been debating that if a candidate is less engaged on social media they may not be in touch with the issues – REALLY? Aren’t all Presidential candidates aware of budget problems? The economic down turn? Continued delay in building key industries in the United States?

This country is in serious trouble if the only qualification for running it is your number of Twitter followers or Facebook “likes.”

For businesses, social media provides redundancy in advertisement messaging and creates “viral” messages that spread fast to millions.

For Presidential Candidates, social media is important for communication and for voter research, but status updates are unlikely to sway undecided voters.

On Aug. 30, 2012 during Mitt Romney’s speech at the Republican National Convention, many Tweeps posted comments:

  • @WSJ (Wall Street Journal) Romney: We can stand and say, “I’m an American. I make my destiny. And we deserve better!” http://on.wsj.com/ODrmY8 #GOP2012
  • @MittRomney This is a vote for what kind of America we’re going to have – I vote for freedom & free people #BelieveInAmerica
  • @thejimjams Clint Eastwood’s wildest quotes from tonight’s appearance: http://www.politico.com/news/stories/0812/80500.html
  • @ebaysurfer “@HomerWhite: #Romney: I do so with humility..deeply moved by the #trust you placed in me.” #RTnMyTL

Are you sharing messages by or about the Presidential candidates? Is it useful? Share below!


Growing Your Leadership Style

Posted by on Jan 10, 2012 in Blog, Business Development, Timely Business News | 9 comments

Growing Your Leadership Style

Do You Have the Best Leadership Style?

People love to work for you?
Or could your staff use some motivating?

It’s easy to blame staff or contractors for being less than productive rather than admitting perhaps our leadership skills are aching to be rejuvenated.

We discuss marketing strategy as the key tool for business growth. Marketing strategy includes developing the best, most motivating leadership style for your work environment.

The best leadership styles allow managers to motivate employees to amplify their level and quality of work.

Defining Your Leadership Style 101

“Leadership is less about your needs and more about the needs of people and organization you are leading,” reported the Wall Street Journal (WSJ).

Learn the 6 key leadership styles and discover what kind of leader you are!

read more

Funniest 2011 Public Comments

Posted by on Dec 30, 2011 in Blog, Public Relations | 16 comments

Funniest 2011 Public Comments

The stupidest and funniest quotes of 2011 – make yourself laugh for a moment.

This is our favorite blog to write each year, because we get to giggle and laugh with you at all of the stupid statements made by celebrities and politicians during the year.

Charlie Sheen’s Wacky World of Bad Statements

  • Funny Quote #1: “I’m on a drug, it’s called Charlie Sheen”
  • Funny Quote #2: “Can’t is the cancer of Happen” (???)

Being wacky is just plain fun sometimes, but other times it just sounds nuts especially when celebs speak with the media about themselves and reference tiger blood. View the funniest 2011 public comments, you will laugh.

Business is all about branding, so make the best of what you have. Public Speaking tips added to this blog as a bonus. Videos embedded of these wacky comments!

read more

Pet Envy: Advertising Strategy for Consumer’s Heart

Posted by on Dec 12, 2011 in Advertising, Blog, Graphic Design | 2 comments

Pet Envy: Advertising Strategy for Consumer’s Heart

Pets Are Cute Advertising Sidekicks, but How Do They Fit Strategy?

Where in the world is the advertising strategy in a realtor posing with their dog for an ad? Unless you show only pet friendly properties or specialize in pets, it’s just a cute picture not a marketing strategy.

A photo does not equal advertising strategy.

Ads showcasing staff photos without referencing “meet our staff” and fail to incorporate the staff as the advertising strategy fail, just as cute little cats and dogs fails if they are not part of the branding or advertising strategy!

Think strategy first. Think advertising design second. Read ahead to discover how you can bank on the popularity of pets!

read more

Effects of Google+1 on Website Ranking

Posted by on Nov 28, 2011 in Blog, Online Marketing, SEO | 9 comments

Effects of Google+1 on Website Ranking

Wondering if Google+1 Clicks Help Your Search Engine Ranking?

The more people click Google+1 on your site, yes it will help Google identify that your website is a place of interest. But the +1 click primarily helps with results for the specific term(s) a person responds to with a +1 click.

A Google+1 click isn’t going to boost your website listing from a page 3 listing to #1 on page 1. But it does help Google analyze usefulness of its results…assuming everyone starts clicking +1.

Of course you know what they say about “assumption,” so let’s look at the true effects of Google+1.

Google Admits a +1 Click Will Prompt Page Crawls
+1 is a public action and placing a +1 button on your web pages is smart, because it may prompt Google to more frequently crawl your page or site based on a lot of +1 action. Read up on Google+1′s affects on your traditional SEO.

As much as we’d love to write Marketing in Naples, Naples Marketing Firm, Marketing Naples and Naples Marketing 50 million times on our website, Google still looks for valuable, original information.

Stick to the SEO basics with content providing valid content and as Google+1 grows as a whole more people will begin clicking the +1 button on your pages.

There are challenges ahead with the +1 concept – read ahead

read more

It’s a Mobile Marketing Take Over

Posted by on Nov 9, 2011 in Blog, Online Marketing, Social Media Bug Bites | 6 comments

It’s a Mobile Marketing Take Over

Love Your Mobile and Confused about Mobile Marketing?

AdWeek, an online advertising advice blog, reported in October 2011 that Google is warning businesses – Get Mobile or you may get run over!

But My Business Doesn’t Need Mobile Marketing Right?

Clear your vision for business by opening up to mobile marketing, a strategic marketing powerhouse.

Mobile applications are the new Yellow Pages and our Naples marketing firm made sure we were listed on them. Are you?

You’d better get ready for the SEO changes Google is launching including boosting the ranking of websites that are updated more frequently. If your page is not updated regularly, mobile marketing will be a key for you.

Our take. Our strategic marketing tips. Your business growth – read ahead

read more

Be Branding Brave for 2012

Posted by on Oct 24, 2011 in Blog, Branding, Timely Business News | 7 comments

Be Branding Brave for 2012

Smell The Roses in 2012

Be brave and rebrand your business if you need to – let’s be honest. Are you standing in your business’s way?

The Numbers Tell a Story

In the Oct. 21-27, 2011 Gulf Coast Business Review, journalists reported the 2012 outlook is “uncertain.”

State of Florida officials have reduced tax revenue forecasts through early 2013 by $1.6 billion, according to the News Service of Florida.

Florida Employment Statistics

  • Cape Coral – Fort Myers, Florida
  • Naples – Marco Island
  • Tampa – St. Petersburg – Clearwater
  • 2005: 208,140 2010: 193,940 = -6.82%
  • 2005: 121,570 2010: 109,290 = -10.10%
  • 2005: 1,222,940 2010: 1,091,750 = -10.73%
Population has grown 15-20% across the board while fewer work. Limited Liability Corporation filings are up.

Are You Branding Brave?
Marketing strategy calls for the guts to be different and to make the tough call to change things up when it’s necessary. Are you burying your head in bad branding?

read more

Do You Know How to Close a Business Deal?

Posted by on Oct 7, 2011 in Blog, Business Development | 7 comments

Do You Know How to Close a Business Deal?

Closing a Business Deal

You’re gaining business leads and meeting up with potential clients? Or perhaps you are bricks and mortar location business with new customers coming in? But are you closing the deals or losing them?

Closing a business deal is entirely different than gaining access to pitch to a potentially new client or customer. So how do you do it?

First you have to Open the Door
The trick to closing a business deal is the same trick you use for marriages – the talent of listening!

Our Naples Marketing Firm listens to client concerns and based on those findings we create solutions. You should be operating the same but with your own flair. Read this article to get 5 great tips for closing deals!

read more

Turn Customer Frowns Into Smiles

Posted by on Sep 29, 2011 in Blog, Business Development, Customer Service | 9 comments

Turn Customer Frowns Into Smiles

Do You Make Clients Smile?

If we’re being honest, we can FORGET TO KEEP CUSTOMERS HAPPY when we get caught up office work and projects.

The Value of Thank You…is Priceless
DREAMFly Marketing Magnetics discusses strategic marketing each week. Did you know the most important piece of your strategic marketing puzzle is keeping clients happy?

According to MarketingSherpa.com, it’s 5-7 times more expensive to GAIN new customers than it is to keep the ones you have HAPPY.

Strategic Marketing Tactics That Deliver Robust Customer Relationships
Listen to clients about their challenges. Too many fantastically expensive strategic marketing plans lack real teeth for building and monitoring customer relationships.

Read the full article – Get specific tips that will replace customer frowns with smiles.

read more

Is Your Logo Making You Money?

Posted by on Sep 22, 2011 in Advertising, Blog, Graphic Design | 8 comments

Is Your Logo Making You Money?

Colors Communicate – Choosing the Best Colors Can Grow Business

For logos, general marketing designs and advertising…colors matter!

Learn the meaning behind colors
View examples of purposeful color usage in logos

What Do Colors Say?

The voice of a color is universal – we all seem to pick up on the meaning of a color subconsciously.

What is the color of your company logo saying about your business? Read the full article to view a list of colors and learn if your logo colors are conveying the message you have developed with your strategic marketing plan.

read more

Celebrating 1 Year of Blogging

Posted by on Sep 8, 2011 in Blog, Public Relations, Timely Business News | 6 comments

Celebrating 1 Year of Blogging

DREAMFly Celebrates One Year of Blogging

A year of blogging and so much more to come!

As many of you know it is through blogs and online posts, all of us learn about cutting edge marketing and business strategies, and our strategic marketing firm in Naples, Florida is proud to continue providing advice on how to best lead your company to the trough of success.

Did You Know?

  • Blogs connect you to business owners across the world?
  • Your blog comments could lead to free advice from someone who can help?
  • Writing a blog has become a primary marketing method for web sites?
  • Your blog can be submitted to national blogging sites such as EzineMark.com?

Read more about blogging and take advantage of our exclusive One Year Anniversary Buy 1 Get 1 Press Release Special.

read more

PR Nightmares Can Happen To You


PR Nightmares Can Be Avoided with a Crisis Communication Plan

The Lifeguard Fired for Saving a Life – We Analyze the Case!

PR nightmares begin with simple mistakes that flourish into a media blitz of bad PR without following a Crisis Communication Plan. Bad press and public boycotts of companies begin only if a company fails to follow a Crisis Communication Plan.

Without a Crisis Communication Plan, you operate blindly and might as well open your doors to PR Nightmares and know they’ll come someday…maybe not today but someday.

When we do not listen to consumers or to basic business reasoning, our faulty decisions however well intended can produce PR nightmares and bad press for the company. It is a challenge to control the end result of the public with any business news whether good or bad, so have a plan!.

PR NIGHTMARE CASE STUDY: THE FIRED LIFEGUARD
The Case
Hallandale Beach, Florida hired Jeff Ellis Management to put lifeguard’s on the beach for the 2012 summer. After helping save a man’s life, one of the lifeguards, Hallandale Beach resident Tomas Lopez, was fired by the company.

Tomas Lopez explains how he saved a man's life and was fired for it in Hallandale Beach, Fla.


Other people pulled the drowning man out of the water, but Lopez helped care for him as soon as he was able to run outside of his zone and assist.

“I put him in the recovery position, which we are trained to do, and I had a nurse come and help me,” Lopez reported to media outlets.

The Questionable Decision and Bad PR
The management company informed Lopez that because he went out of the company’s coverage zone to save the drowning man he put other beach goers in jeopardy and had to be let go due to insurance and other issues.

The PR Nightmare Needed a Communication Plan
Once media outlets reported on Lopez’s firing to the world, a PR Nightmare brewed quickly for the management company with a public outcry that included threats against executive and sent them to the board room to lick their wounds and rethink their decision. View NBC’s National Coverage of the Story

The media blitz painted a crystal clear picture that where the consumers’ minds are could be entirely different than a com­pany’s executives.

Click refresh on your browser to load this Youtube media coverage or click here.

Millions of people from all over the world have commented online and directly to the company about how they feel it is wrong he was fired.

“There’s no way I’m agreeing with the company. If I see someone dying or they need my help, I’m going to go help them, because that’s my job,” said Zoard Janko, one of lifeguards.

Management’s Additional Mistakes
Leave a drowning man on his own? Does that sound like a positive PR statement?

That is EXACTLY what newspapers quoted executives saying.

This quote sent people all over the world into a cry that could be heard with millions of comments on online blogs, like this one, and television outlets as well as social media platforms.

Lopez Offered Job Back
The company decided to offer Lopez his job back, and he refused to return.

Why a bad decision? Because executives waited for a public outcry to act and four other lifeguards prior to Lopez had been fired for the same reason. Anyone smell a lawsuit?

DREAMFly Marketing’s Lifeguard Case Ruling
Talk­ing your way out of a controversy is often the worst decision you can make, even if there are two sides to the story.

If it sounds bad, it probably shouldn’t be said. Basic public relations plans include a crisis com­munication plan. A crisis communication plan provides steps for better public rela­tions or public reaction.

Media plans often suggest rather than control media inter­views and direct management, to instead release a statement focused on the posi­tives with few mentions about the contro­versial points.

In this case, a release or statement may have focused on the heroic nature of the company’s life guard who saved a drown­ing man’s life and then towards the end could have discussed briefly a reason for the firing.

PR Communication Plan Lesson Summary
In life as in business, there are few ac­tions that are right or wrong, but a con­sumer’s perception is reality so think hard and fast before you react to a controversy.

Lesson of the week: have a PR plan and keep news positive even if your company is in the hot seat


Growing Your Leadership Style

Posted by on Jan 10, 2012 in Blog, Business Development, Timely Business News | 9 comments

Growing Your Leadership Style

Do You Have the Best Leadership Style?

People love to work for you?
Or could your staff use some motivating?

It’s easy to blame staff or contractors for being less than productive rather than admitting perhaps our leadership skills are aching to be rejuvenated.

We discuss marketing strategy as the key tool for business growth. Marketing strategy includes developing the best, most motivating leadership style for your work environment.

The best leadership styles allow managers to motivate employees to amplify their level and quality of work.

Defining Your Leadership Style 101

“Leadership is less about your needs and more about the needs of people and organization you are leading,” reported the Wall Street Journal (WSJ).

Learn the 6 key leadership styles and discover what kind of leader you are!

read more

Funniest 2011 Public Comments

Posted by on Dec 30, 2011 in Blog, Public Relations | 16 comments

Funniest 2011 Public Comments

The stupidest and funniest quotes of 2011 – make yourself laugh for a moment.

This is our favorite blog to write each year, because we get to giggle and laugh with you at all of the stupid statements made by celebrities and politicians during the year.

Charlie Sheen’s Wacky World of Bad Statements

  • Funny Quote #1: “I’m on a drug, it’s called Charlie Sheen”
  • Funny Quote #2: “Can’t is the cancer of Happen” (???)

Being wacky is just plain fun sometimes, but other times it just sounds nuts especially when celebs speak with the media about themselves and reference tiger blood. View the funniest 2011 public comments, you will laugh.

Business is all about branding, so make the best of what you have. Public Speaking tips added to this blog as a bonus. Videos embedded of these wacky comments!

read more

Pet Envy: Advertising Strategy for Consumer’s Heart

Posted by on Dec 12, 2011 in Advertising, Blog, Graphic Design | 2 comments

Pet Envy: Advertising Strategy for Consumer’s Heart

Pets Are Cute Advertising Sidekicks, but How Do They Fit Strategy?

Where in the world is the advertising strategy in a realtor posing with their dog for an ad? Unless you show only pet friendly properties or specialize in pets, it’s just a cute picture not a marketing strategy.

A photo does not equal advertising strategy.

Ads showcasing staff photos without referencing “meet our staff” and fail to incorporate the staff as the advertising strategy fail, just as cute little cats and dogs fails if they are not part of the branding or advertising strategy!

Think strategy first. Think advertising design second. Read ahead to discover how you can bank on the popularity of pets!

read more

Effects of Google+1 on Website Ranking

Posted by on Nov 28, 2011 in Blog, Online Marketing, SEO | 9 comments

Effects of Google+1 on Website Ranking

Wondering if Google+1 Clicks Help Your Search Engine Ranking?

The more people click Google+1 on your site, yes it will help Google identify that your website is a place of interest. But the +1 click primarily helps with results for the specific term(s) a person responds to with a +1 click.

A Google+1 click isn’t going to boost your website listing from a page 3 listing to #1 on page 1. But it does help Google analyze usefulness of its results…assuming everyone starts clicking +1.

Of course you know what they say about “assumption,” so let’s look at the true effects of Google+1.

Google Admits a +1 Click Will Prompt Page Crawls
+1 is a public action and placing a +1 button on your web pages is smart, because it may prompt Google to more frequently crawl your page or site based on a lot of +1 action. Read up on Google+1′s affects on your traditional SEO.

As much as we’d love to write Marketing in Naples, Naples Marketing Firm, Marketing Naples and Naples Marketing 50 million times on our website, Google still looks for valuable, original information.

Stick to the SEO basics with content providing valid content and as Google+1 grows as a whole more people will begin clicking the +1 button on your pages.

There are challenges ahead with the +1 concept – read ahead

read more

It’s a Mobile Marketing Take Over

Posted by on Nov 9, 2011 in Blog, Online Marketing, Social Media Bug Bites | 6 comments

It’s a Mobile Marketing Take Over

Love Your Mobile and Confused about Mobile Marketing?

AdWeek, an online advertising advice blog, reported in October 2011 that Google is warning businesses – Get Mobile or you may get run over!

But My Business Doesn’t Need Mobile Marketing Right?

Clear your vision for business by opening up to mobile marketing, a strategic marketing powerhouse.

Mobile applications are the new Yellow Pages and our Naples marketing firm made sure we were listed on them. Are you?

You’d better get ready for the SEO changes Google is launching including boosting the ranking of websites that are updated more frequently. If your page is not updated regularly, mobile marketing will be a key for you.

Our take. Our strategic marketing tips. Your business growth – read ahead

read more

Be Branding Brave for 2012

Posted by on Oct 24, 2011 in Blog, Branding, Timely Business News | 7 comments

Be Branding Brave for 2012

Smell The Roses in 2012

Be brave and rebrand your business if you need to – let’s be honest. Are you standing in your business’s way?

The Numbers Tell a Story

In the Oct. 21-27, 2011 Gulf Coast Business Review, journalists reported the 2012 outlook is “uncertain.”

State of Florida officials have reduced tax revenue forecasts through early 2013 by $1.6 billion, according to the News Service of Florida.

Florida Employment Statistics

  • Cape Coral – Fort Myers, Florida
  • Naples – Marco Island
  • Tampa – St. Petersburg – Clearwater
  • 2005: 208,140 2010: 193,940 = -6.82%
  • 2005: 121,570 2010: 109,290 = -10.10%
  • 2005: 1,222,940 2010: 1,091,750 = -10.73%
Population has grown 15-20% across the board while fewer work. Limited Liability Corporation filings are up.

Are You Branding Brave?
Marketing strategy calls for the guts to be different and to make the tough call to change things up when it’s necessary. Are you burying your head in bad branding?

read more

Do You Know How to Close a Business Deal?

Posted by on Oct 7, 2011 in Blog, Business Development | 7 comments

Do You Know How to Close a Business Deal?

Closing a Business Deal

You’re gaining business leads and meeting up with potential clients? Or perhaps you are bricks and mortar location business with new customers coming in? But are you closing the deals or losing them?

Closing a business deal is entirely different than gaining access to pitch to a potentially new client or customer. So how do you do it?

First you have to Open the Door
The trick to closing a business deal is the same trick you use for marriages – the talent of listening!

Our Naples Marketing Firm listens to client concerns and based on those findings we create solutions. You should be operating the same but with your own flair. Read this article to get 5 great tips for closing deals!

read more

Turn Customer Frowns Into Smiles

Posted by on Sep 29, 2011 in Blog, Business Development, Customer Service | 9 comments

Turn Customer Frowns Into Smiles

Do You Make Clients Smile?

If we’re being honest, we can FORGET TO KEEP CUSTOMERS HAPPY when we get caught up office work and projects.

The Value of Thank You…is Priceless
DREAMFly Marketing Magnetics discusses strategic marketing each week. Did you know the most important piece of your strategic marketing puzzle is keeping clients happy?

According to MarketingSherpa.com, it’s 5-7 times more expensive to GAIN new customers than it is to keep the ones you have HAPPY.

Strategic Marketing Tactics That Deliver Robust Customer Relationships
Listen to clients about their challenges. Too many fantastically expensive strategic marketing plans lack real teeth for building and monitoring customer relationships.

Read the full article – Get specific tips that will replace customer frowns with smiles.

read more

Is Your Logo Making You Money?

Posted by on Sep 22, 2011 in Advertising, Blog, Graphic Design | 8 comments

Is Your Logo Making You Money?

Colors Communicate – Choosing the Best Colors Can Grow Business

For logos, general marketing designs and advertising…colors matter!

Learn the meaning behind colors
View examples of purposeful color usage in logos

What Do Colors Say?

The voice of a color is universal – we all seem to pick up on the meaning of a color subconsciously.

What is the color of your company logo saying about your business? Read the full article to view a list of colors and learn if your logo colors are conveying the message you have developed with your strategic marketing plan.

read more

Celebrating 1 Year of Blogging

Posted by on Sep 8, 2011 in Blog, Public Relations, Timely Business News | 6 comments

Celebrating 1 Year of Blogging

DREAMFly Celebrates One Year of Blogging

A year of blogging and so much more to come!

As many of you know it is through blogs and online posts, all of us learn about cutting edge marketing and business strategies, and our strategic marketing firm in Naples, Florida is proud to continue providing advice on how to best lead your company to the trough of success.

Did You Know?

  • Blogs connect you to business owners across the world?
  • Your blog comments could lead to free advice from someone who can help?
  • Writing a blog has become a primary marketing method for web sites?
  • Your blog can be submitted to national blogging sites such as EzineMark.com?

Read more about blogging and take advantage of our exclusive One Year Anniversary Buy 1 Get 1 Press Release Special.

read more