Growing Your Leadership Style


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Do You Have the Best Leadership Style?

business leadership skills, marketing strategyPeople love to work for you?
Or could your staff use some motivating?

It’s easy to blame staff or contractors for being less than productive rather than admitting perhaps our leadership skills are aching to be rejuvenated.

We discuss marketing strategy as the key tool for business growth. Marketing strategy includes developing the best, most motivating leadership style for your work environment.

The best leadership styles allow managers to motivate employees to amplify their level and quality of work.

Defining Your Leadership Style 101

“Leadership is less about your needs and more about the needs of people and organization you are leading.”
Reported online with the Wall Street Journal (WSJ).

WSJ Contributor Alan Murray wrote a style guide for leaders in a recent blog. Leadership styles define how you are remembered but more importantly a management style creates the work environment for all employees.

Visionary Leadership Style
Visionary leaders are the choice of any board when it is time for change. Visionary leaders generally convey the new direction of a company clearly and outline the steps the whole team will take in order to achieve the new direction successfully.

Coaching Leadership Style
Coaching leaders provide one-on-one coaching with staff and treat staff as if they are potential replacements for the leader making sure the employee’s goals are connected with the organization’s goals. This leadership style can backfire if the one-on-one coaching is perceived as micromanaging as opposed to intuitively helpful so be cautious here.
Walk the motivator versus totalitarian ruler line here.

Affiliative Leadership Style
According to WSJ, this style emphasizes team work, increases harmony and improves communication BUT it can also cultivate mediocrity.

While it improves a company stricken with trust issues, this type of leadership is often one that leads a company only temporarily and from our experience this is the type of leader called in as a henchman sometimes who then becomes the “communication” leader.

Democratic Leadership Style
Personal opinion – this can be dangerous. You can’t have the herd running over the Shepherd, but the Democratic Leadership Style can be useful because it builds on the staff’s knowledge and skills, and creates a group commitment to the resulting goals.

Experts warn this consensus-building approach can be disastrous during times crisis, because in urgent times of need quick decisions must be made which consensus building prevents. This is great a sub-style to have.

Pacesetting or Commanding Style?
Pacesetting marks a leader with high standards of performance who wants tasks completed faster, harder and better at all times. Pacesetting produces high volumes of work, but it can poison an environment against quality work.

A Commanding Leadership Style creates the classic military style leadership and is often the least effective. Commanding leaders rarely offer praise or encouragement but rather function in a tough environment so this leadership is the worst of them all unless of course you work in the military!

Who Do You Want Them to Remember?

I always think this is a safe way to function. If you want people to remember you as smart and helpful and strong, you probably aren’t choosing the Commanding Leadership Style but maybe the Democratic or the Visionary Leadership Styles instead.

Lead the way you want to be remembered, but always remember it is IMPOSSIBLE to please everyone plain and simple. Be positive, be helpful, coach and also be able to make the tough decisions every leader has to make even when you don’t want to – that is the best leadership style – one with a focus on motivating and protecting an organization.

About us: DREAMFly Marketing is a marketing company in Southwest Florida located in Naples, Florida, and we create branding strategy for clients across the United States. Our marketing company in Naples focuses on marketing strategy, advertising, public relations and social media online marketing, online marketing and promotional products. If you like what you’ve read, please sign up to receive our weekly strategic marketing tips.


PR Tools Every Business Needs

Posted by on Jan 17, 2011 in Blog, Public Relations | 0 comments

PR Tools Every Business Needs

There are a number of opinions on how to write a press release and what type of template to use. For local markets (non-national) news releases, the best press release template is one that does not use the “About Us” section after the actual news.

What am I talking about?
Corporate press releases tend to throw all of the information about the company towards the end of the release. In this post, this style is labeled an About Us PR Template.

For local media outlets including newspapers, it is important to use company history and information as an integrated part of the press release’s news.

Download a PR Template That Delivers
Want news coverage but not sure if your company news is really news? It’s all about how you lay out the information and how you write it.

read more

Event Planning: Best 4 Playground Rules

Posted by on Jan 10, 2011 in Blog, Event Planning | 4 comments

Event Planning: Best 4 Playground Rules

Remember dodge ball and other fun, silly games we played as children on the school playground? There were days I am sure we all remember we witnessed or participated in arguments on the playground or temper tantrums and on occasion a dodge ball thrown in another kid’s face.

read more

Staying Motivated as Online Entrepreneur

Posted by on Jan 3, 2011 in Blog, Business Development | 0 comments

Staying Motivated as Online Entrepreneur

No matter how dedicated and passionate you are about your online home business, as an entrepreneur working from home it is inevitable at some point you are going to find your motivation dropping.

Without motivation, quality of work can be affected, production decreased and you could actually be harming your business by pushing through times of boredom rather than taking what you need…a break. In this guest blog article in Marketing Magnetics, you will learn three quick ways to protect your motivation to succeed.

Great for online entrepreneurs and mutually beneficial to traditional business owners or managers.

read more

Avoiding Public Relations Bloopers

Posted by on Dec 28, 2010 in Blog, Press Promotions, Public Relations | 4 comments

Avoiding Public Relations Bloopers

Bad news can mean good news coverage….but most of the time PR bloopers just spell disaster. Funny examples of why sometimes shutting your mouth can be a good thing.

read more

Funniest Dumbest News of 2010

Posted by on Dec 20, 2010 in Blog, Press Promotions, Timely Business News | 1 comment

Funniest Dumbest News of 2010

Dumbest news for 2010 as viewed by DREAMFly Marketing.

#1 on the list is the Jackson Labs maneuver by local leaders to basically give aways $25 million in tax dollars to attract an already wealthy company to Collier County, Florida.

What about that BP CEO’s outrageous comments or Mariah Carey’s terrible comparison to those dying about being thin? Check out this funny and frankly sad list of newsmakers for 2010!

read more

Top Three Branding Bonanza Results

Posted by on Dec 13, 2010 in Blog, Business Development | 0 comments

Create a tone, an image and a thought in consumers’ minds to make your company memorable to consumers. Learn about Branding Bonanza Desserts with examples of marketing successes in Naples, Florida.

What Desserts Can Branding Serve Up?

  • Lasting Impressions
  • Creates Client Stability
  • Brighter Future Opportunities

read more

Branding Bonanza Critters

Posted by on Dec 6, 2010 in Blog, Business Development | 0 comments

You know how when a gopher, armadillo or skunk wreaks havoc by digging in your yard you hire a trapper to eliminate the problem? Think of Marketing Magnetics as the trapper who eliminates marketing and branding hazards in part two of the Branding Bonanza three-part series.

3 Part Branding Series – Branding Bonanza Critters: The Hazards
In part one, you learned the basic tools to brand. Now, in part two Branding Bonanza Critters you will learn how to avoid branding hazards. What are branding hazards?

read more

Branding Bonanza Basics

Posted by on Nov 30, 2010 in Blog, Business Development | 1 comment

3 Part Branding Series – Branding Bonanza Basics: How to Begin Branding
Part one of this three-part series focuses less on the actual plan and more on the basics of what you need to create a branding plan that will offer strategic marketing successes. A three-part series outlining specific ways to brand your company providing examples. For now, how do you start the process of branding and what do you need?

read more

Business Thanksgivings

Posted by on Nov 23, 2010 in Blog, Timely Business News | 0 comments

Business Thanksgivings

Contact DREAMFly Marketing. Subscribe to the DREAMFly Marketing Blog. With news since 2008 through 2010 focused on economic recession arguments, DREAMFly Marketing is dedicating this blog to Business Thanksgivings. If we fail to thank our clients, our family, our friends and people who are supportive of our efforts, we propogate continued negativity. Be positive! Business Thanksgivings Surviving 2010′s negative news Creation of DREAMFly Marketing LLC The open world my business can sieze Diverse client list allowing me to live my dream...

read more

Optimize Posts for Search Engines

Posted by on Nov 15, 2010 in Blog, SEO | 3 comments

It takes time to rank your web site on major search engines like Google, Yahoo or Bing. I am not talking about page rank that is offered by Google or Alexa.

Ranking on search engines depends on so many different matrix. Organic, links, in page hit of traffic, referrals and various types. In many cases it is quite hard for people to make their web pages optimized; who doesn’t deal with professional SEO services.

Read this blog for specific tips on how to conquer the web.

read more

Funniest 2011 Public Comments


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Can’t see the embedded videos? Please refresh your browser once and the videos will appear.
You don’t want to miss the funniest 2011 public comments!

They Said What? The Funniest 2011 Public Comments Hit List

This is our favorite blog to write all year long, because we get to giggle and laugh with you at all of the stupid statements made by celebrities and politicians during the year.

Our funniest 2011 Public Comments review is filled with blunders and ah ha moments that have us scratching our heads. Share YOUR funniest 2011 public comments in the blog’s comment section!

The Funniest 2011 Public Statements

Charlie Sheen’s Wacky World of Bad Statements
If you can’t view the embedded video below, click here.

  • Funny Quote #1: “I’m on a drug, it’s called Charlie Sheen”
  • Funny Quote #2: “Can’t is the cancer of Happen”
  • Funny Quote #3: “I’m here. I’m ready. They’re not. Bring it.”
  • Funny Quote #4: “That’s how I roll. I have one speed, one gear, GO!”
  • Funny Quote #5: Don’t judge me until you’ve walked a mile in my shoes, snorted a mile of my coke, drank a vial of my Tigerblood.”

It’s hard to deny Charlie Sheen as the leader of the Funniest 2011 Public Comments list.

Rick Perry’s Absolute Debate Blunders
Texas Governor Rick Perry said some real doozies during the Republican Presidential debates in 2011 – it even had Republicans wondering what in the world this guy was smoking. He makes the funniest 2011 public comments list. Not remembering the names of department you want to close – that’s tops!

How do you forget the three key agencies you want to eliminate? Huh?

Obamaisms – How the President Goofed in 2011
Well no one is perfect, not even the United States President. He also made our Funniest 2011 Public Comments list! If you can’t view the video below, click here.

Refers to Hawaii as Asia – wasn’t he born there?

A TV Report Gone Wrong
An unknown reporter is voted as the worst speaker in 2011 for his inability to articulate his thoughts in any clear fashion! Video below may be found at http://www.youtube.com/embed/eNjH8-leh7w.

Another Funniest 2011 Public Comments leader, because of a bad day.

Michael Moore Need We Say More?
Our marketing company in Naples is in a political community and our Naples marketing firm team is used to crazy debates, but, we’ve never been so shocked at the offensive comment made by Moore concerning taxes.

He commented on Wisconsin’s financial struggle earlier in 2011 asking taxpayers to stop complaining about being broke – at least that is how the March 2011 Washington Examiner took his comments.

“The nation is not broke, my friends. Wisconsin is not broke. … The truth is, there’s lots of money to go around. Lots. It’s just that those in charge have diverted that wealth into a deep well that sits on their well-guarded estates.”
Wisconsin’s unemployment was at an all time high at the time.

Not the funniest 2011 public comment, but certainly one of the tackiest.

breakup of Kim Kardashian, marketing company in naples, kardashian breakup

The Happiness Ended in the Blink of an Eye.

We’ll End the Funniest 2011 Public Comments List with the Kardashians
“Baby, by the time you have kids and they’re in school, no one will care about you.”

– Kris Humphries fighting with Kim Kardashian before the end of their 72-day marriage, on the Kourtney and Kim Take New York television show. OUCH!

Public Speaking Tips

  • Memorize information about the subject you are speaking about and DO NOT stray!
  • Say you’ll get back with the reporter if you aren’t prepared. Don’t get trapped.
  • Humor is good on some occasions but Tiger Blood comments sound loony.
  • Just because you want to say it doesn’t mean you should.
  • Publicity build consumer confidence. Turn bad publicity into good by promoting company changes etc. like Tylenol did when it had a contamination and in turn promoted its immediate changes and turned the story around.
  • For serious news events, hire a publicity firm to handle the big guns.

Our firm focuses on maximizing the impressions you give consumers. When you speak, advertise and meet consumers, you give an impression, and good public statements bring business benefits.

Good business is all about branding, so make the best of what you have.

Own the news – don’t let it own you! The Funniest 2011 Public Comments list is fun to review unless you’re part of it.

What is you favorite Funniest 2011 Public Comment…or stupid one? Share below!

About us: DREAMFly Marketing is a marketing company in Southwest Florida located in Naples, Florida, and we create branding strategy for clients across the United States. Our marketing company in Naples focuses on marketing strategy, advertising, public relations and social media online marketing and online marketing. If you like what you’ve read, please sign up to receive our weekly strategic marketing tips.


PR Tools Every Business Needs

Posted by on Jan 17, 2011 in Blog, Public Relations | 0 comments

PR Tools Every Business Needs

There are a number of opinions on how to write a press release and what type of template to use. For local markets (non-national) news releases, the best press release template is one that does not use the “About Us” section after the actual news.

What am I talking about?
Corporate press releases tend to throw all of the information about the company towards the end of the release. In this post, this style is labeled an About Us PR Template.

For local media outlets including newspapers, it is important to use company history and information as an integrated part of the press release’s news.

Download a PR Template That Delivers
Want news coverage but not sure if your company news is really news? It’s all about how you lay out the information and how you write it.

read more

Event Planning: Best 4 Playground Rules

Posted by on Jan 10, 2011 in Blog, Event Planning | 4 comments

Event Planning: Best 4 Playground Rules

Remember dodge ball and other fun, silly games we played as children on the school playground? There were days I am sure we all remember we witnessed or participated in arguments on the playground or temper tantrums and on occasion a dodge ball thrown in another kid’s face.

read more

Staying Motivated as Online Entrepreneur

Posted by on Jan 3, 2011 in Blog, Business Development | 0 comments

Staying Motivated as Online Entrepreneur

No matter how dedicated and passionate you are about your online home business, as an entrepreneur working from home it is inevitable at some point you are going to find your motivation dropping.

Without motivation, quality of work can be affected, production decreased and you could actually be harming your business by pushing through times of boredom rather than taking what you need…a break. In this guest blog article in Marketing Magnetics, you will learn three quick ways to protect your motivation to succeed.

Great for online entrepreneurs and mutually beneficial to traditional business owners or managers.

read more

Avoiding Public Relations Bloopers

Posted by on Dec 28, 2010 in Blog, Press Promotions, Public Relations | 4 comments

Avoiding Public Relations Bloopers

Bad news can mean good news coverage….but most of the time PR bloopers just spell disaster. Funny examples of why sometimes shutting your mouth can be a good thing.

read more

Funniest Dumbest News of 2010

Posted by on Dec 20, 2010 in Blog, Press Promotions, Timely Business News | 1 comment

Funniest Dumbest News of 2010

Dumbest news for 2010 as viewed by DREAMFly Marketing.

#1 on the list is the Jackson Labs maneuver by local leaders to basically give aways $25 million in tax dollars to attract an already wealthy company to Collier County, Florida.

What about that BP CEO’s outrageous comments or Mariah Carey’s terrible comparison to those dying about being thin? Check out this funny and frankly sad list of newsmakers for 2010!

read more

Top Three Branding Bonanza Results

Posted by on Dec 13, 2010 in Blog, Business Development | 0 comments

Create a tone, an image and a thought in consumers’ minds to make your company memorable to consumers. Learn about Branding Bonanza Desserts with examples of marketing successes in Naples, Florida.

What Desserts Can Branding Serve Up?

  • Lasting Impressions
  • Creates Client Stability
  • Brighter Future Opportunities

read more

Branding Bonanza Critters

Posted by on Dec 6, 2010 in Blog, Business Development | 0 comments

You know how when a gopher, armadillo or skunk wreaks havoc by digging in your yard you hire a trapper to eliminate the problem? Think of Marketing Magnetics as the trapper who eliminates marketing and branding hazards in part two of the Branding Bonanza three-part series.

3 Part Branding Series – Branding Bonanza Critters: The Hazards
In part one, you learned the basic tools to brand. Now, in part two Branding Bonanza Critters you will learn how to avoid branding hazards. What are branding hazards?

read more

Branding Bonanza Basics

Posted by on Nov 30, 2010 in Blog, Business Development | 1 comment

3 Part Branding Series – Branding Bonanza Basics: How to Begin Branding
Part one of this three-part series focuses less on the actual plan and more on the basics of what you need to create a branding plan that will offer strategic marketing successes. A three-part series outlining specific ways to brand your company providing examples. For now, how do you start the process of branding and what do you need?

read more

Business Thanksgivings

Posted by on Nov 23, 2010 in Blog, Timely Business News | 0 comments

Business Thanksgivings

Contact DREAMFly Marketing. Subscribe to the DREAMFly Marketing Blog. With news since 2008 through 2010 focused on economic recession arguments, DREAMFly Marketing is dedicating this blog to Business Thanksgivings. If we fail to thank our clients, our family, our friends and people who are supportive of our efforts, we propogate continued negativity. Be positive! Business Thanksgivings Surviving 2010′s negative news Creation of DREAMFly Marketing LLC The open world my business can sieze Diverse client list allowing me to live my dream...

read more

Optimize Posts for Search Engines

Posted by on Nov 15, 2010 in Blog, SEO | 3 comments

It takes time to rank your web site on major search engines like Google, Yahoo or Bing. I am not talking about page rank that is offered by Google or Alexa.

Ranking on search engines depends on so many different matrix. Organic, links, in page hit of traffic, referrals and various types. In many cases it is quite hard for people to make their web pages optimized; who doesn’t deal with professional SEO services.

Read this blog for specific tips on how to conquer the web.

read more

Pet Envy: Advertising Strategy for Consumer’s Heart


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Advertising Strategy and Pets Does It Work?

marketing company in naples, naples marketing firm, pet advertising, advertising with pets

Who said strategy can't have personality? This is a perfect coordination of advertising strategy with pets.

The apartment company could have advertised any breed welcome, but to jazz it up they focused on the many personalities of pets and made the ad humorous – perfecto!

The Perfect Advertising Strategy Pet Match

Let us paint a picture for advertising with pets with Traveler’s Insurance Ad a big hit example. A poor little dog, oh so adorable, dreams of his bone, plays with his bone and cherishes his beloved bone, but who is going to protect it for him, because after all he’s a helpless dog?

Little Fido matching the advertiser’s branding message perfectly:
(link to ad if it doesn’t load)

Pets Are Cute Advertising Sidekicks!

Where in the world is the advertising strategy in a realtor posing with their dog for an ad? It’s just a cute photo without an advertising strategy connection with pets in ads.

A photo does not equal advertising strategy.
Ads showcasing staff photos without referencing “meet our staff” and fail to incorporate the staff as the advertising strategy fail, just as cute little cats and dogs fails if they are not part of the branding or advertising strategy!

Think strategy first. Think advertising design second. Pets can pack a punch as the perfect scoop of ice cream for an advertising campaign if you incorporate the pets with the brand’s strategy. Marketing in Naples or marketing in Miami..the rules are the same.

Traveler’s Insurance Ad Strategy Success
Traveler’s Insurance is to show out-of-the-box ways they protect the things we worry about as homeowners, and incorporated Fido to connect closer to our hearts focusing less on “possessions” and more on lifetime relationships.

Bad Advertising Strategy Example

Red Bull attempted to incorporate a love for pets as part of its advertising strategy, but it misses the mark with a weak story line. Link to ad on YouTube

Failing to connect with a strong story line can compromise your advertising strategy even if you incorporate the “pets” with your strategy. Red Bull gets an F- for this ad.

Marketing in Naples, Florida requires a different consumer connection than say a family-focused MidWest. Marketing companies in Naples, Florida focus on both tourist and residential audiences and most firms focus on PR and advertising not necessarily strategy.

Move beyond fantastically colorful designs for your ads and create a real strategy behind your company’s every move.

About us: DREAMFly Marketing is a marketing company in Southwest Florida located in Naples, Florida, and we create branding strategy for clients across the United States. Our marketing company in Naples focuses on strategic marketing, advertising, public relations and social media online marketing and online marketing. If you like what you’ve read, please sign up to receive our weekly strategic marketing tips.


PR Tools Every Business Needs

Posted by on Jan 17, 2011 in Blog, Public Relations | 0 comments

PR Tools Every Business Needs

There are a number of opinions on how to write a press release and what type of template to use. For local markets (non-national) news releases, the best press release template is one that does not use the “About Us” section after the actual news.

What am I talking about?
Corporate press releases tend to throw all of the information about the company towards the end of the release. In this post, this style is labeled an About Us PR Template.

For local media outlets including newspapers, it is important to use company history and information as an integrated part of the press release’s news.

Download a PR Template That Delivers
Want news coverage but not sure if your company news is really news? It’s all about how you lay out the information and how you write it.

read more

Event Planning: Best 4 Playground Rules

Posted by on Jan 10, 2011 in Blog, Event Planning | 4 comments

Event Planning: Best 4 Playground Rules

Remember dodge ball and other fun, silly games we played as children on the school playground? There were days I am sure we all remember we witnessed or participated in arguments on the playground or temper tantrums and on occasion a dodge ball thrown in another kid’s face.

read more

Staying Motivated as Online Entrepreneur

Posted by on Jan 3, 2011 in Blog, Business Development | 0 comments

Staying Motivated as Online Entrepreneur

No matter how dedicated and passionate you are about your online home business, as an entrepreneur working from home it is inevitable at some point you are going to find your motivation dropping.

Without motivation, quality of work can be affected, production decreased and you could actually be harming your business by pushing through times of boredom rather than taking what you need…a break. In this guest blog article in Marketing Magnetics, you will learn three quick ways to protect your motivation to succeed.

Great for online entrepreneurs and mutually beneficial to traditional business owners or managers.

read more

Avoiding Public Relations Bloopers

Posted by on Dec 28, 2010 in Blog, Press Promotions, Public Relations | 4 comments

Avoiding Public Relations Bloopers

Bad news can mean good news coverage….but most of the time PR bloopers just spell disaster. Funny examples of why sometimes shutting your mouth can be a good thing.

read more

Funniest Dumbest News of 2010

Posted by on Dec 20, 2010 in Blog, Press Promotions, Timely Business News | 1 comment

Funniest Dumbest News of 2010

Dumbest news for 2010 as viewed by DREAMFly Marketing.

#1 on the list is the Jackson Labs maneuver by local leaders to basically give aways $25 million in tax dollars to attract an already wealthy company to Collier County, Florida.

What about that BP CEO’s outrageous comments or Mariah Carey’s terrible comparison to those dying about being thin? Check out this funny and frankly sad list of newsmakers for 2010!

read more

Top Three Branding Bonanza Results

Posted by on Dec 13, 2010 in Blog, Business Development | 0 comments

Create a tone, an image and a thought in consumers’ minds to make your company memorable to consumers. Learn about Branding Bonanza Desserts with examples of marketing successes in Naples, Florida.

What Desserts Can Branding Serve Up?

  • Lasting Impressions
  • Creates Client Stability
  • Brighter Future Opportunities

read more

Branding Bonanza Critters

Posted by on Dec 6, 2010 in Blog, Business Development | 0 comments

You know how when a gopher, armadillo or skunk wreaks havoc by digging in your yard you hire a trapper to eliminate the problem? Think of Marketing Magnetics as the trapper who eliminates marketing and branding hazards in part two of the Branding Bonanza three-part series.

3 Part Branding Series – Branding Bonanza Critters: The Hazards
In part one, you learned the basic tools to brand. Now, in part two Branding Bonanza Critters you will learn how to avoid branding hazards. What are branding hazards?

read more

Branding Bonanza Basics

Posted by on Nov 30, 2010 in Blog, Business Development | 1 comment

3 Part Branding Series – Branding Bonanza Basics: How to Begin Branding
Part one of this three-part series focuses less on the actual plan and more on the basics of what you need to create a branding plan that will offer strategic marketing successes. A three-part series outlining specific ways to brand your company providing examples. For now, how do you start the process of branding and what do you need?

read more

Business Thanksgivings

Posted by on Nov 23, 2010 in Blog, Timely Business News | 0 comments

Business Thanksgivings

Contact DREAMFly Marketing. Subscribe to the DREAMFly Marketing Blog. With news since 2008 through 2010 focused on economic recession arguments, DREAMFly Marketing is dedicating this blog to Business Thanksgivings. If we fail to thank our clients, our family, our friends and people who are supportive of our efforts, we propogate continued negativity. Be positive! Business Thanksgivings Surviving 2010′s negative news Creation of DREAMFly Marketing LLC The open world my business can sieze Diverse client list allowing me to live my dream...

read more

Optimize Posts for Search Engines

Posted by on Nov 15, 2010 in Blog, SEO | 3 comments

It takes time to rank your web site on major search engines like Google, Yahoo or Bing. I am not talking about page rank that is offered by Google or Alexa.

Ranking on search engines depends on so many different matrix. Organic, links, in page hit of traffic, referrals and various types. In many cases it is quite hard for people to make their web pages optimized; who doesn’t deal with professional SEO services.

Read this blog for specific tips on how to conquer the web.

read more

Effects of Google+1 on Website Ranking


Google marketing, marketing company Naples Florida

Endorse Us With Google+

Wondering if Google+1 Clicks Help Your Search Engine Ranking?

The more people click Google+1 on your site, yes it will help Google identify that your website as a place of interest. But the +1 click primarily helps with results for the specific term(s) a person responds to with a +1 click.

A Google+1 click isn’t going to boost your website listing from a page 3 listing to #1 on page 1. But it does help Google analyze usefulness of its results…assuming everyone starts clicking +1.

Of course you know what they say about “assumption,” so let’s look at the true effects of Google+1.

SEO or search engine optimization is still required, according to a Google employee’s explanation concerning Google+1′s purpose on a blog.

Our Naples marketing firm provides SEO services to clients and targeting specific key terms remains important, although we do believe Google could potentially give more weight to +1 clicks for search engine results therefore taking SEO control out of website owners’ hands.

SEO Versus Google+1, What’s the difference?

According to Google, content is still king when it comes to how Google will recommend your site in search results, but the challenge is that Google admits that +1 clicks will matter and hold a partial score in how Google analyzes your site.

From Google’s FAQ Section for Google+1
“Content recommended by friends and acquaintances is often more relevant than content from strangers. For example, a movie review from an expert is useful, but a movie review from a friend who shares your tastes can be even better.”

“Because of this, +1′s from friends and contacts can be a useful signal to Google when determining the relevance of your page to a user’s query.”

This is just one of many signals Google may use to determine a page’s relevance and ranking, and we’re constantly tweaking and improving our algorithm to improve overall search quality. For +1′s, as with any new ranking signal, we are starting carefully and learning how those signals affect search quality.”

Google Admits a +1 Click Will Prompt Page Crawls
+1 is a public action and placing a +1 button on your web pages is smart, because it may prompt Google to more frequently crawl your page or site based on a lot of +1 action. Read up on Google+1′s affects on your traditional SEO.

As much as we’d love to write Marketing in Naples, Naples Marketing Firm, Marketing Naples and Naples Marketing 50 million times on our website, Google still looks for valuable, original information.

Stick to the SEO basics with content providing valid content and as Google+1 grows as a whole more people will begin clicking the +1 button on your pages.

The problem with Google+1 clicks is people can create false email accounts and click their own sites, so it’ll be interesting to see how Google alters its view of the importance of +1 clicks. Read more about +1.

Comment below and ask questions. Our Naples marketing company staff will be happy to assist!

About us: DREAMFly Marketing is a Naples marketing firm handling Southwest Florida marketing as well as clients across the United States focused on strategic marketing, advertising, public relations and social media online marketing. If you like what you’ve read, please sign up to receive our weekly strategic marketing tips.


PR Tools Every Business Needs

Posted by on Jan 17, 2011 in Blog, Public Relations | 0 comments

PR Tools Every Business Needs

There are a number of opinions on how to write a press release and what type of template to use. For local markets (non-national) news releases, the best press release template is one that does not use the “About Us” section after the actual news.

What am I talking about?
Corporate press releases tend to throw all of the information about the company towards the end of the release. In this post, this style is labeled an About Us PR Template.

For local media outlets including newspapers, it is important to use company history and information as an integrated part of the press release’s news.

Download a PR Template That Delivers
Want news coverage but not sure if your company news is really news? It’s all about how you lay out the information and how you write it.

read more

Event Planning: Best 4 Playground Rules

Posted by on Jan 10, 2011 in Blog, Event Planning | 4 comments

Event Planning: Best 4 Playground Rules

Remember dodge ball and other fun, silly games we played as children on the school playground? There were days I am sure we all remember we witnessed or participated in arguments on the playground or temper tantrums and on occasion a dodge ball thrown in another kid’s face.

read more

Staying Motivated as Online Entrepreneur

Posted by on Jan 3, 2011 in Blog, Business Development | 0 comments

Staying Motivated as Online Entrepreneur

No matter how dedicated and passionate you are about your online home business, as an entrepreneur working from home it is inevitable at some point you are going to find your motivation dropping.

Without motivation, quality of work can be affected, production decreased and you could actually be harming your business by pushing through times of boredom rather than taking what you need…a break. In this guest blog article in Marketing Magnetics, you will learn three quick ways to protect your motivation to succeed.

Great for online entrepreneurs and mutually beneficial to traditional business owners or managers.

read more

Avoiding Public Relations Bloopers

Posted by on Dec 28, 2010 in Blog, Press Promotions, Public Relations | 4 comments

Avoiding Public Relations Bloopers

Bad news can mean good news coverage….but most of the time PR bloopers just spell disaster. Funny examples of why sometimes shutting your mouth can be a good thing.

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Funniest Dumbest News of 2010

Posted by on Dec 20, 2010 in Blog, Press Promotions, Timely Business News | 1 comment

Funniest Dumbest News of 2010

Dumbest news for 2010 as viewed by DREAMFly Marketing.

#1 on the list is the Jackson Labs maneuver by local leaders to basically give aways $25 million in tax dollars to attract an already wealthy company to Collier County, Florida.

What about that BP CEO’s outrageous comments or Mariah Carey’s terrible comparison to those dying about being thin? Check out this funny and frankly sad list of newsmakers for 2010!

read more

Top Three Branding Bonanza Results

Posted by on Dec 13, 2010 in Blog, Business Development | 0 comments

Create a tone, an image and a thought in consumers’ minds to make your company memorable to consumers. Learn about Branding Bonanza Desserts with examples of marketing successes in Naples, Florida.

What Desserts Can Branding Serve Up?

  • Lasting Impressions
  • Creates Client Stability
  • Brighter Future Opportunities

read more

Branding Bonanza Critters

Posted by on Dec 6, 2010 in Blog, Business Development | 0 comments

You know how when a gopher, armadillo or skunk wreaks havoc by digging in your yard you hire a trapper to eliminate the problem? Think of Marketing Magnetics as the trapper who eliminates marketing and branding hazards in part two of the Branding Bonanza three-part series.

3 Part Branding Series – Branding Bonanza Critters: The Hazards
In part one, you learned the basic tools to brand. Now, in part two Branding Bonanza Critters you will learn how to avoid branding hazards. What are branding hazards?

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Branding Bonanza Basics

Posted by on Nov 30, 2010 in Blog, Business Development | 1 comment

3 Part Branding Series – Branding Bonanza Basics: How to Begin Branding
Part one of this three-part series focuses less on the actual plan and more on the basics of what you need to create a branding plan that will offer strategic marketing successes. A three-part series outlining specific ways to brand your company providing examples. For now, how do you start the process of branding and what do you need?

read more

Business Thanksgivings

Posted by on Nov 23, 2010 in Blog, Timely Business News | 0 comments

Business Thanksgivings

Contact DREAMFly Marketing. Subscribe to the DREAMFly Marketing Blog. With news since 2008 through 2010 focused on economic recession arguments, DREAMFly Marketing is dedicating this blog to Business Thanksgivings. If we fail to thank our clients, our family, our friends and people who are supportive of our efforts, we propogate continued negativity. Be positive! Business Thanksgivings Surviving 2010′s negative news Creation of DREAMFly Marketing LLC The open world my business can sieze Diverse client list allowing me to live my dream...

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Optimize Posts for Search Engines

Posted by on Nov 15, 2010 in Blog, SEO | 3 comments

It takes time to rank your web site on major search engines like Google, Yahoo or Bing. I am not talking about page rank that is offered by Google or Alexa.

Ranking on search engines depends on so many different matrix. Organic, links, in page hit of traffic, referrals and various types. In many cases it is quite hard for people to make their web pages optimized; who doesn’t deal with professional SEO services.

Read this blog for specific tips on how to conquer the web.

read more

It’s a Mobile Marketing Take Over


Endorse Us With Google+
Our Southwest Florida Marketing firm thanks you for promoting us.

Love Your Mobile and Confused about Mobile Marketing?

AdWeek, an online advertising advice blog, reported in October 2011 that Google is warning businesses – Get Mobile or you may get run over!

But My Business Doesn’t Need Mobile Marketing Right?

Clear your vision for business by opening up to mobile marketing, a strategic marketing powerhouse.

Mobile applications are the new Yellow Pages and our Naples marketing firm made sure we were listed on them. Are you?

How often do you search online with your cell phone?
If you answered more than once a month, you’re still part of the growing trend in mobile search volume. Whether in Southwest Florida, Indiana, Washington, New York or any location in the world, mobile applications and searches are taking over. Period.

Research firm Forrester, a leader in trend research, reported:

  • 2010 – only 13 percent of the U.S. population searched with mobile devices
  • 90 percent of mobile users search using Google
  • Projections by 2015 estimate 28 percent of the U.S. Population will use mobile searches

By adopting mobile marketing methods, businesses in fact increase their exposure to not only younger consumers but also boost marketing to the early Facebook adopters now entering their 30′s – the prime spending target audience.

southwest florida marketing, naples marketing, mobile marketing, foursquare check-ins, gowalla check-ins, yelp check-ins

Mobile Marketing is Growing – Cell Phones Are Now Strategic Marketing Devices

With an Android, I can use the Yellow Pages phone app (application) to search for a company, but I also rely on GoWalla, Foursquare and Yelp to find business locations, reviews.

Unlike Yellow Pages who puts their print listings on their mobile apps, on mobile applications you’re required to physically register a business and claim it; otherwise NO MOBILE USER CAN FIND YOU

Every check in promotes the business free to the customer’s Facebook and Twitter followers. The Google+ app also allows mobile users to check into Google Places locations.

Google links Yelp reviews to search engine results! Google further empowered mobile marketing when it announces websites not updated on extremely regularly would lose their foothold on SEO.

Our Strategic Marketing Mobile Suggestions

Our Naples marketing firm located in Southwest Florida markets primarily to European and American visitors as well as Florida residents for local clients. Regardless of your location, set your strategic marketing plan to follow these online and mobile marketing guidelines:

  1. Register your business for Foursquare, GoWalla and Yelp and link it to your website
  2. Once registered on the above sites, claim your business listing and run specials and post status updates to make your business “active” on mobile applications
  3. Make sure your site is mobile friendly (reduce use of Flash)
  4. Write a blog or create a tips sidebar on your website’s front page for online marketing strategy

Embrace mobile marketing and it will help drive leads. With so many choices, make it easy for consumers to find you!

About us: DREAMFly Marketing is a Naples marketing company handling Southwest Florida marketing as well as clients across the United States focused on strategic marketing, advertising, public relations and social media online marketing. If you like what you’ve read, please sign up to receive our weekly strategic marketing tips.


PR Tools Every Business Needs

Posted by on Jan 17, 2011 in Blog, Public Relations | 0 comments

PR Tools Every Business Needs

There are a number of opinions on how to write a press release and what type of template to use. For local markets (non-national) news releases, the best press release template is one that does not use the “About Us” section after the actual news.

What am I talking about?
Corporate press releases tend to throw all of the information about the company towards the end of the release. In this post, this style is labeled an About Us PR Template.

For local media outlets including newspapers, it is important to use company history and information as an integrated part of the press release’s news.

Download a PR Template That Delivers
Want news coverage but not sure if your company news is really news? It’s all about how you lay out the information and how you write it.

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Event Planning: Best 4 Playground Rules

Posted by on Jan 10, 2011 in Blog, Event Planning | 4 comments

Event Planning: Best 4 Playground Rules

Remember dodge ball and other fun, silly games we played as children on the school playground? There were days I am sure we all remember we witnessed or participated in arguments on the playground or temper tantrums and on occasion a dodge ball thrown in another kid’s face.

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Staying Motivated as Online Entrepreneur

Posted by on Jan 3, 2011 in Blog, Business Development | 0 comments

Staying Motivated as Online Entrepreneur

No matter how dedicated and passionate you are about your online home business, as an entrepreneur working from home it is inevitable at some point you are going to find your motivation dropping.

Without motivation, quality of work can be affected, production decreased and you could actually be harming your business by pushing through times of boredom rather than taking what you need…a break. In this guest blog article in Marketing Magnetics, you will learn three quick ways to protect your motivation to succeed.

Great for online entrepreneurs and mutually beneficial to traditional business owners or managers.

read more

Avoiding Public Relations Bloopers

Posted by on Dec 28, 2010 in Blog, Press Promotions, Public Relations | 4 comments

Avoiding Public Relations Bloopers

Bad news can mean good news coverage….but most of the time PR bloopers just spell disaster. Funny examples of why sometimes shutting your mouth can be a good thing.

read more

Funniest Dumbest News of 2010

Posted by on Dec 20, 2010 in Blog, Press Promotions, Timely Business News | 1 comment

Funniest Dumbest News of 2010

Dumbest news for 2010 as viewed by DREAMFly Marketing.

#1 on the list is the Jackson Labs maneuver by local leaders to basically give aways $25 million in tax dollars to attract an already wealthy company to Collier County, Florida.

What about that BP CEO’s outrageous comments or Mariah Carey’s terrible comparison to those dying about being thin? Check out this funny and frankly sad list of newsmakers for 2010!

read more

Top Three Branding Bonanza Results

Posted by on Dec 13, 2010 in Blog, Business Development | 0 comments

Create a tone, an image and a thought in consumers’ minds to make your company memorable to consumers. Learn about Branding Bonanza Desserts with examples of marketing successes in Naples, Florida.

What Desserts Can Branding Serve Up?

  • Lasting Impressions
  • Creates Client Stability
  • Brighter Future Opportunities

read more

Branding Bonanza Critters

Posted by on Dec 6, 2010 in Blog, Business Development | 0 comments

You know how when a gopher, armadillo or skunk wreaks havoc by digging in your yard you hire a trapper to eliminate the problem? Think of Marketing Magnetics as the trapper who eliminates marketing and branding hazards in part two of the Branding Bonanza three-part series.

3 Part Branding Series – Branding Bonanza Critters: The Hazards
In part one, you learned the basic tools to brand. Now, in part two Branding Bonanza Critters you will learn how to avoid branding hazards. What are branding hazards?

read more

Branding Bonanza Basics

Posted by on Nov 30, 2010 in Blog, Business Development | 1 comment

3 Part Branding Series – Branding Bonanza Basics: How to Begin Branding
Part one of this three-part series focuses less on the actual plan and more on the basics of what you need to create a branding plan that will offer strategic marketing successes. A three-part series outlining specific ways to brand your company providing examples. For now, how do you start the process of branding and what do you need?

read more

Business Thanksgivings

Posted by on Nov 23, 2010 in Blog, Timely Business News | 0 comments

Business Thanksgivings

Contact DREAMFly Marketing. Subscribe to the DREAMFly Marketing Blog. With news since 2008 through 2010 focused on economic recession arguments, DREAMFly Marketing is dedicating this blog to Business Thanksgivings. If we fail to thank our clients, our family, our friends and people who are supportive of our efforts, we propogate continued negativity. Be positive! Business Thanksgivings Surviving 2010′s negative news Creation of DREAMFly Marketing LLC The open world my business can sieze Diverse client list allowing me to live my dream...

read more

Optimize Posts for Search Engines

Posted by on Nov 15, 2010 in Blog, SEO | 3 comments

It takes time to rank your web site on major search engines like Google, Yahoo or Bing. I am not talking about page rank that is offered by Google or Alexa.

Ranking on search engines depends on so many different matrix. Organic, links, in page hit of traffic, referrals and various types. In many cases it is quite hard for people to make their web pages optimized; who doesn’t deal with professional SEO services.

Read this blog for specific tips on how to conquer the web.

read more