Publicity Solutions for Newsworthy Media Coverage


Endorse Us With Google+

Newsworthy Matters: Press Releases That Deliver Results

To be newsworthy means to be interesting. Right? Wrong! Make press releases sing to editors!

If public relations boiled down to “a business’s interests”, every newspaper in every community would write articles from all ten-thousand press releases editors receive each day. Writing your news and making it “newsworthy” is the key.

How to Make Press Releases Newsworthy Using Public Relations
One task for boosting publicity is to write press releases from the media’s point-of-view including both print media and bloggers. In terms of public relations, no media is old media – public relations calls for creativity…and thinking of your audience.

A board of directors may find a new CEO exciting, but….unless the company sending this type of announcement is a national brand, this type of press release will hit the editor’s waste basket.

Publicity: Promoting or gaining exposure for a business or an organization’s project such as a special event. It is a key part of strategic marketing plans, which every business should have.

While writing press releases is easy for publicity experts – for business owners, it may prove challenging.

Public Relations and Publicity strategies are misunderstood. Often, business owners focus on the less important facts and use self promotional language rather than writing press releases in news formats. Achieve better public relations results with our tips below.

Use these easy tips for writing press releases:

  • Download our press release template
  • Focus on economic trends and connections
  • View news from a consumer’s perspective not the business’s
  • Create different press releases for print media, broadcast (TV and radio) an online media outlets
  • Write for media not a board of directors as much as possible
    • Lead with strong language not a date or time – a real headline
    • Keep paragraph short to two or three sentences at most
    • Include self promotional language in the About Us section at the end of releases only
    • Write in active not passive voice
    • Include reliable sources for news release information
  • Analyze if you read the news whether you’d find it interesting as a consumer

Public Relations Steps to Writing a Release
Tell the media – why the news release – is important by writing a very strong lead. Rather than leading an event press release with the name of the event, the date and time, lead with a benefit-rich statement on how the event helps consumers.

As a Naples marketing agency, our team often walks the fine line between pleasing a client and writing material to capture the media’s attention.

Embrace control as a business owner or manager and learn what interests the audience.

Just because “boring” news is interesting to a business, doesn’t make it newsworthy to consumers or media outlets. It is easier to think of newsworthy as a measure on how beneficial or interesting a news item is.

Take advantage of free online services to distribute press releases to national and international media members such as Pitch Engine.

Make press releases newsworthy and boost publicity. Even if you hire a Public Relations Expert to write a release, the publicity delivers more than a thousand percent of that cost back to the business in advertising savings.

Be publicity smart. Write newsworthy content, and you will improve media relations, public relations as well as profits. Post your questions below!

About us: DREAMFly Marketing, a marketing company in Naples and Southwest Florida, creates branding strategy for clients across the United States. Our marketing company in Naples focuses on marketing strategy, advertising, public relations and social media online marketing, online marketing and promotional products.


Leading Marketing Trends in 2016

Posted by on Jun 14, 2016 in Advertising, Blog, Facebook, home, Online Marketing, Social Media Bug Bites | 0 comments

Leading Marketing Trends in 2016

Marketing strategy will be adjusted in 2016 to sway focus away from social media and refocus businesses on using social media as a channel rather than a sole marketing strategy. Here learn three marketing trends that will change business in 2016.

read more

Naples Marketing Agency Announces New Partner

Posted by on Jan 12, 2016 in Blog, Business Development, Timely Business News | 0 comments

Naples Marketing Agency Announces New Partner

DREAMFly Marketing Founder Camden Smith is happy to announce a new partner with the Naples marketing firm, Nicole Smith Angelo. Nicole will serve as the marketing agency’s Business Development Partner.

read more

Facebook Reality Shift

Posted by on Jun 19, 2014 in Blog, Facebook, Social Media Bug Bites | 1 comment

More and more Facebook users are connecting and creating online friendships with people they have never met in person, but a danger seems to be developing with online users becoming swallowed up in online life rather than living in true reality.

Social media studies have shown that more and more people are connecting with Facebook rather than picking up the phone. This is not new social media news. There have been social media reports of children being bullied online and then committing suicide and some shuffled it off as unique cases.

read more

Engage Your Customers During Season

Posted by on Dec 6, 2013 in Blog, Customer Service, Naples Marketing | 0 comments

Engage Your Customers During Season

Engage Customers and Build Customer Loyalty in Naples and Beyond

Whether a business markets in Naples during season or has year round customers, learning how to engage your customers is key to growing in a saturated retail environment.

Anyone can speak to you, but not everyone can make you want to buy. Become the business person who makes every client feel special encouraging them to invest in the company by purchasing your goods and services.

Read this article for the top 5 tips about to successfully engage your customers!

read more

5 Best Mobile Advertising Tactics

Posted by on Nov 19, 2013 in Advertising, Blog, home, Mobile Marketing, Online Marketing | 0 comments

Where is your Mobile Advertising?

72% of small-business owners have planned for mobile advertising increases with budget and 65 percent of them will boost spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners.

Google and Facebook are shifting more of their revenues to mobile advertising. In fact, a business can no longer find itself on a web search alone. It takes a robust campaign including mobile advertising, web advertising and traditional redundancies in your marketing plans.

GET 5 KEY WAYS TO MAKE YOUR MOBILE ADVERTISING ROCK!

read more

Obamacare Battles Marketing Budgets

Posted by on Sep 10, 2013 in Blog, Marketing, Politics, Timely Business News | 0 comments

Obamacare Battles Marketing Budgets

Obamacare Increases Health Insurance Costs and Battles Marketing Budgets Struggle

An increase in health insurance costs as a result of Obamacare may leave many executives wanting when it comes to filling vacancies and producing revenues if they fail to create a robust marketing budget.

Leaders across the nation have appeared on national news programs announcing layoffs or marketing budget reductions to absorb Obamacare. The key for companies both small and big is to create even more targeted marketing campaigns to produce higher returns on investment (ROI). Save your marketing budget!

read more

Integrated Marketing Why Brands Should Master It

Posted by on Sep 2, 2013 in Blog, Business Development, Facebook, LinkedIn, Marketing, Mobile Marketing, Online Marketing, Twitter | 0 comments

Integrated Marketing Why Brands Should Master It

Brands Must Embrace Integrated Marketing

Integrated marketing strategy is an absolute in today’s diverse advertising world.

Marketing executives are under intense pressure to reach target audiences quickly and deliver rapid revenues using both offline and online channels, while measuring the contribution of each channel in cooperation with sales results. Read this quick how-to guide!

read more

My Space Returns With Big Ad Campaign

Posted by on Jun 13, 2013 in Blog, Mashable, Social Media Bug Bites | 0 comments

My Space Returns With Big Ad Campaign

Well it’s no surprise to those of us who heard Justin Timberlake invested in it – that MySpace – previously thought dead online social media site – has risenf from the dead.

Bottom line – I’m not sure an ad campaign of any kind can help MySpace which created so much viral social media before but became an outdated scientific joke. Would you use MySpace again just because of an ad campaign after 30 seconds of curiousity?

read more

42 Digital Media Resources You Can’t Miss

Posted by on Jan 16, 2013 in Blog, Blogging, Facebook, Marketing, Mashable, Social Media Bug Bites, Timely Business News, Twitter | 1 comment

42 Digital Media Resources You Can’t Miss

Want the best of the best in online tools? Tired of being blocked from viewing certain websites from work? Mashable has com out with a list of the best digital resources from online classes to breaking through online censorship.

The reporters and editors at Mashable spent the week buzzing around the Internet like digital bees, checking out all the best new apps and gadgets. To help you get up to speed in a hurry, we gathered all our most usable stories into this one post.

read more

10 Tools to Create Great Advertising Color Schemes

Posted by on Jan 15, 2013 in Advertising, Blog, Graphic Design, Marketing, Mashable | 0 comments

10 Tools to Create Great Advertising Color Schemes

Adobe Kulers’ user-friendly, versatile, cloud-based interface creates a slick experience. It’s built around three core principals: Users can browse, build and share color schemes through the site, desktop (Adobe Air) app or (Mac OS X) Dashboard widget. It’s also available inside the Adobe CS4 Creative Suite applications.

You can search color schemes by color, concept, hex values, tags and more. The ability to create a scheme based on the colors of an image you upload is also an incredibly useful feature.

read more

PR Nightmares Can Happen To You


PR Nightmares Can Be Avoided with a Crisis Communication Plan

The Lifeguard Fired for Saving a Life – We Analyze the Case!

PR nightmares begin with simple mistakes that flourish into a media blitz of bad PR without following a Crisis Communication Plan. Bad press and public boycotts of companies begin only if a company fails to follow a Crisis Communication Plan.

Without a Crisis Communication Plan, you operate blindly and might as well open your doors to PR Nightmares and know they’ll come someday…maybe not today but someday.

When we do not listen to consumers or to basic business reasoning, our faulty decisions however well intended can produce PR nightmares and bad press for the company. It is a challenge to control the end result of the public with any business news whether good or bad, so have a plan!.

PR NIGHTMARE CASE STUDY: THE FIRED LIFEGUARD
The Case
Hallandale Beach, Florida hired Jeff Ellis Management to put lifeguard’s on the beach for the 2012 summer. After helping save a man’s life, one of the lifeguards, Hallandale Beach resident Tomas Lopez, was fired by the company.

Tomas Lopez explains how he saved a man's life and was fired for it in Hallandale Beach, Fla.


Other people pulled the drowning man out of the water, but Lopez helped care for him as soon as he was able to run outside of his zone and assist.

“I put him in the recovery position, which we are trained to do, and I had a nurse come and help me,” Lopez reported to media outlets.

The Questionable Decision and Bad PR
The management company informed Lopez that because he went out of the company’s coverage zone to save the drowning man he put other beach goers in jeopardy and had to be let go due to insurance and other issues.

The PR Nightmare Needed a Communication Plan
Once media outlets reported on Lopez’s firing to the world, a PR Nightmare brewed quickly for the management company with a public outcry that included threats against executive and sent them to the board room to lick their wounds and rethink their decision. View NBC’s National Coverage of the Story

The media blitz painted a crystal clear picture that where the consumers’ minds are could be entirely different than a com­pany’s executives.

Click refresh on your browser to load this Youtube media coverage or click here.

Millions of people from all over the world have commented online and directly to the company about how they feel it is wrong he was fired.

“There’s no way I’m agreeing with the company. If I see someone dying or they need my help, I’m going to go help them, because that’s my job,” said Zoard Janko, one of lifeguards.

Management’s Additional Mistakes
Leave a drowning man on his own? Does that sound like a positive PR statement?

That is EXACTLY what newspapers quoted executives saying.

This quote sent people all over the world into a cry that could be heard with millions of comments on online blogs, like this one, and television outlets as well as social media platforms.

Lopez Offered Job Back
The company decided to offer Lopez his job back, and he refused to return.

Why a bad decision? Because executives waited for a public outcry to act and four other lifeguards prior to Lopez had been fired for the same reason. Anyone smell a lawsuit?

DREAMFly Marketing’s Lifeguard Case Ruling
Talk­ing your way out of a controversy is often the worst decision you can make, even if there are two sides to the story.

If it sounds bad, it probably shouldn’t be said. Basic public relations plans include a crisis com­munication plan. A crisis communication plan provides steps for better public rela­tions or public reaction.

Media plans often suggest rather than control media inter­views and direct management, to instead release a statement focused on the posi­tives with few mentions about the contro­versial points.

In this case, a release or statement may have focused on the heroic nature of the company’s life guard who saved a drown­ing man’s life and then towards the end could have discussed briefly a reason for the firing.

PR Communication Plan Lesson Summary
In life as in business, there are few ac­tions that are right or wrong, but a con­sumer’s perception is reality so think hard and fast before you react to a controversy.

Lesson of the week: have a PR plan and keep news positive even if your company is in the hot seat


Leading Marketing Trends in 2016

Posted by on Jun 14, 2016 in Advertising, Blog, Facebook, home, Online Marketing, Social Media Bug Bites | 0 comments

Leading Marketing Trends in 2016

Marketing strategy will be adjusted in 2016 to sway focus away from social media and refocus businesses on using social media as a channel rather than a sole marketing strategy. Here learn three marketing trends that will change business in 2016.

read more

Naples Marketing Agency Announces New Partner

Posted by on Jan 12, 2016 in Blog, Business Development, Timely Business News | 0 comments

Naples Marketing Agency Announces New Partner

DREAMFly Marketing Founder Camden Smith is happy to announce a new partner with the Naples marketing firm, Nicole Smith Angelo. Nicole will serve as the marketing agency’s Business Development Partner.

read more

Facebook Reality Shift

Posted by on Jun 19, 2014 in Blog, Facebook, Social Media Bug Bites | 1 comment

More and more Facebook users are connecting and creating online friendships with people they have never met in person, but a danger seems to be developing with online users becoming swallowed up in online life rather than living in true reality.

Social media studies have shown that more and more people are connecting with Facebook rather than picking up the phone. This is not new social media news. There have been social media reports of children being bullied online and then committing suicide and some shuffled it off as unique cases.

read more

Engage Your Customers During Season

Posted by on Dec 6, 2013 in Blog, Customer Service, Naples Marketing | 0 comments

Engage Your Customers During Season

Engage Customers and Build Customer Loyalty in Naples and Beyond

Whether a business markets in Naples during season or has year round customers, learning how to engage your customers is key to growing in a saturated retail environment.

Anyone can speak to you, but not everyone can make you want to buy. Become the business person who makes every client feel special encouraging them to invest in the company by purchasing your goods and services.

Read this article for the top 5 tips about to successfully engage your customers!

read more

5 Best Mobile Advertising Tactics

Posted by on Nov 19, 2013 in Advertising, Blog, home, Mobile Marketing, Online Marketing | 0 comments

Where is your Mobile Advertising?

72% of small-business owners have planned for mobile advertising increases with budget and 65 percent of them will boost spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners.

Google and Facebook are shifting more of their revenues to mobile advertising. In fact, a business can no longer find itself on a web search alone. It takes a robust campaign including mobile advertising, web advertising and traditional redundancies in your marketing plans.

GET 5 KEY WAYS TO MAKE YOUR MOBILE ADVERTISING ROCK!

read more

Obamacare Battles Marketing Budgets

Posted by on Sep 10, 2013 in Blog, Marketing, Politics, Timely Business News | 0 comments

Obamacare Battles Marketing Budgets

Obamacare Increases Health Insurance Costs and Battles Marketing Budgets Struggle

An increase in health insurance costs as a result of Obamacare may leave many executives wanting when it comes to filling vacancies and producing revenues if they fail to create a robust marketing budget.

Leaders across the nation have appeared on national news programs announcing layoffs or marketing budget reductions to absorb Obamacare. The key for companies both small and big is to create even more targeted marketing campaigns to produce higher returns on investment (ROI). Save your marketing budget!

read more

Integrated Marketing Why Brands Should Master It

Posted by on Sep 2, 2013 in Blog, Business Development, Facebook, LinkedIn, Marketing, Mobile Marketing, Online Marketing, Twitter | 0 comments

Integrated Marketing Why Brands Should Master It

Brands Must Embrace Integrated Marketing

Integrated marketing strategy is an absolute in today’s diverse advertising world.

Marketing executives are under intense pressure to reach target audiences quickly and deliver rapid revenues using both offline and online channels, while measuring the contribution of each channel in cooperation with sales results. Read this quick how-to guide!

read more

My Space Returns With Big Ad Campaign

Posted by on Jun 13, 2013 in Blog, Mashable, Social Media Bug Bites | 0 comments

My Space Returns With Big Ad Campaign

Well it’s no surprise to those of us who heard Justin Timberlake invested in it – that MySpace – previously thought dead online social media site – has risenf from the dead.

Bottom line – I’m not sure an ad campaign of any kind can help MySpace which created so much viral social media before but became an outdated scientific joke. Would you use MySpace again just because of an ad campaign after 30 seconds of curiousity?

read more

42 Digital Media Resources You Can’t Miss

Posted by on Jan 16, 2013 in Blog, Blogging, Facebook, Marketing, Mashable, Social Media Bug Bites, Timely Business News, Twitter | 1 comment

42 Digital Media Resources You Can’t Miss

Want the best of the best in online tools? Tired of being blocked from viewing certain websites from work? Mashable has com out with a list of the best digital resources from online classes to breaking through online censorship.

The reporters and editors at Mashable spent the week buzzing around the Internet like digital bees, checking out all the best new apps and gadgets. To help you get up to speed in a hurry, we gathered all our most usable stories into this one post.

read more

10 Tools to Create Great Advertising Color Schemes

Posted by on Jan 15, 2013 in Advertising, Blog, Graphic Design, Marketing, Mashable | 0 comments

10 Tools to Create Great Advertising Color Schemes

Adobe Kulers’ user-friendly, versatile, cloud-based interface creates a slick experience. It’s built around three core principals: Users can browse, build and share color schemes through the site, desktop (Adobe Air) app or (Mac OS X) Dashboard widget. It’s also available inside the Adobe CS4 Creative Suite applications.

You can search color schemes by color, concept, hex values, tags and more. The ability to create a scheme based on the colors of an image you upload is also an incredibly useful feature.

read more

Three Publicity Advertising Equivalency Calculations


Endorse Us With Google+

Three Calculations for Press Release Publicity Value

Publicity and public relations are key to growing a business. For business marketing in Florida especially, publicity is often the best return-on-investment.

Did You Know?
Media savvy press releases can bring in more business than an advertisement, according to research.

naples website designer, publicist, publicity campaign value

No box needed. Be innovative and save money with added PR Campaign value!

Public relations boasts a value 20 times more than it costs your business marketing budget…when you think out of the box.

Stop Waiting – Start Using our 3 Publicity Value Calculations below!

Publicity Calculation One:
Calculate Costs of Writing Valuable Press Releases

  • Write a press release for the media and a second press release for customers to post to your website news area.
  • Valuable press releases give reporters solid stories they can expand upon
  • Business press releases must focus on publicity opportunities as well as conveying an accurate message
    For example, avoid writing a press release about a subject such as a board appointment if it will not garner media attention. It’s a waste of time.
  • Publicity is the result of a great press release requiring marketing managers story pitch the idea to media rather than let it sit in a reporter or editor’s inbox
  • Start a press release with a strong lead. Below is a good press release lead example and a weak one.
    Weak Press Release lead: “Dreamfly Marketing announced today it would be expanding its services to include publicity value tracking to small business.”
    Good Press Release lead: “Small businesses in Naples, Fort Myers and Estero, Florida will now have an affordable way to track press release value with Dreamfly Marketing’s new publicity value program.”

Download our FREE press release template to get started!

Publicity Calculation Two:
Create a Publicity Event Around the Press Release

Now this can be tricky. Not every piece of news calls for a publicity event or stunt, BUT when companies use publicity stunts or events it works!

Publicity Opportunities and Ideas
Receive publicity value with press releases by executing marketing tactics with media members.

  • Create a media day to compliment press release announcements.
    Announcing an expansion? Give a media tour! Announcing a new product? Give them reporters a sneak peak and ask for unfettered product reviews.
  • Story pitch the “release” news to editors and reporters in advance of the press release.
  • Find related business partners to participate in the announcement to expand the level of media interest
  • MOST IMPORTANT PLAN AHEAD – important business announcements deserve a publicity plan

Calculation One and Two=Base Cost of Publicity
In calculation one, businesses may determine the “cost” associated with writing the press release including staff time. In calculation two, companies should include staff time and costs associated with planning the associated publicity event.

Calculation One plus Calculation Two provides the “base cost” of the PR campaign.

Publicity Calculation Three:
Advertising Value Equivalency for Public Relations Campaigns

The trick to learning the real advertising value equivalency is to track the media coverage received as a result of the PR campaign and all related press releases.

Business marketing 101: When tracking media coverage, include online media, newspapers, magazines, social media exposure and television coverage.

Convert all coverage to advertising dollars saved or your “advertising equivalency value.”

  • Newspaper ran a story 3 columns by 5 inches in black and white? Use the publication’s media kit to figure out how much an ad that size would have cost.
    THAT IS YOUR ADVERTISING EQUIVALENCY VALUE
  • Perform a comparable value calculation for television and online media.
  • If a website published your news release and does not have online advertising, calculate the news coverage based on Google Adwords costs for the keyterms used in the story. This provides a general idea of the value.

Calculate the Value of Public Relations Campaigns – It is Important
Answering to a board or a boss? The advertising equivalency value calculation puts fuel into PR Campaigns and provides greater support from the top down.

Performing this value calculation, provides a clear picture as to how much money a company saved with simple media exposure. It works!

How do you calculate the value of PR Campaigns and press releases? Tell us – share below!

About us: DREAMFly Marketing, a marketing company in Naples and Southwest Florida, creates branding strategy for clients across the United States. Our marketing company in Naples focuses on marketing strategy, advertising, public relations and social media online marketing, online marketing and promotional products.


Leading Marketing Trends in 2016

Posted by on Jun 14, 2016 in Advertising, Blog, Facebook, home, Online Marketing, Social Media Bug Bites | 0 comments

Leading Marketing Trends in 2016

Marketing strategy will be adjusted in 2016 to sway focus away from social media and refocus businesses on using social media as a channel rather than a sole marketing strategy. Here learn three marketing trends that will change business in 2016.

read more

Naples Marketing Agency Announces New Partner

Posted by on Jan 12, 2016 in Blog, Business Development, Timely Business News | 0 comments

Naples Marketing Agency Announces New Partner

DREAMFly Marketing Founder Camden Smith is happy to announce a new partner with the Naples marketing firm, Nicole Smith Angelo. Nicole will serve as the marketing agency’s Business Development Partner.

read more

Facebook Reality Shift

Posted by on Jun 19, 2014 in Blog, Facebook, Social Media Bug Bites | 1 comment

More and more Facebook users are connecting and creating online friendships with people they have never met in person, but a danger seems to be developing with online users becoming swallowed up in online life rather than living in true reality.

Social media studies have shown that more and more people are connecting with Facebook rather than picking up the phone. This is not new social media news. There have been social media reports of children being bullied online and then committing suicide and some shuffled it off as unique cases.

read more

Engage Your Customers During Season

Posted by on Dec 6, 2013 in Blog, Customer Service, Naples Marketing | 0 comments

Engage Your Customers During Season

Engage Customers and Build Customer Loyalty in Naples and Beyond

Whether a business markets in Naples during season or has year round customers, learning how to engage your customers is key to growing in a saturated retail environment.

Anyone can speak to you, but not everyone can make you want to buy. Become the business person who makes every client feel special encouraging them to invest in the company by purchasing your goods and services.

Read this article for the top 5 tips about to successfully engage your customers!

read more

5 Best Mobile Advertising Tactics

Posted by on Nov 19, 2013 in Advertising, Blog, home, Mobile Marketing, Online Marketing | 0 comments

Where is your Mobile Advertising?

72% of small-business owners have planned for mobile advertising increases with budget and 65 percent of them will boost spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners.

Google and Facebook are shifting more of their revenues to mobile advertising. In fact, a business can no longer find itself on a web search alone. It takes a robust campaign including mobile advertising, web advertising and traditional redundancies in your marketing plans.

GET 5 KEY WAYS TO MAKE YOUR MOBILE ADVERTISING ROCK!

read more

Obamacare Battles Marketing Budgets

Posted by on Sep 10, 2013 in Blog, Marketing, Politics, Timely Business News | 0 comments

Obamacare Battles Marketing Budgets

Obamacare Increases Health Insurance Costs and Battles Marketing Budgets Struggle

An increase in health insurance costs as a result of Obamacare may leave many executives wanting when it comes to filling vacancies and producing revenues if they fail to create a robust marketing budget.

Leaders across the nation have appeared on national news programs announcing layoffs or marketing budget reductions to absorb Obamacare. The key for companies both small and big is to create even more targeted marketing campaigns to produce higher returns on investment (ROI). Save your marketing budget!

read more

Integrated Marketing Why Brands Should Master It

Posted by on Sep 2, 2013 in Blog, Business Development, Facebook, LinkedIn, Marketing, Mobile Marketing, Online Marketing, Twitter | 0 comments

Integrated Marketing Why Brands Should Master It

Brands Must Embrace Integrated Marketing

Integrated marketing strategy is an absolute in today’s diverse advertising world.

Marketing executives are under intense pressure to reach target audiences quickly and deliver rapid revenues using both offline and online channels, while measuring the contribution of each channel in cooperation with sales results. Read this quick how-to guide!

read more

My Space Returns With Big Ad Campaign

Posted by on Jun 13, 2013 in Blog, Mashable, Social Media Bug Bites | 0 comments

My Space Returns With Big Ad Campaign

Well it’s no surprise to those of us who heard Justin Timberlake invested in it – that MySpace – previously thought dead online social media site – has risenf from the dead.

Bottom line – I’m not sure an ad campaign of any kind can help MySpace which created so much viral social media before but became an outdated scientific joke. Would you use MySpace again just because of an ad campaign after 30 seconds of curiousity?

read more

42 Digital Media Resources You Can’t Miss

Posted by on Jan 16, 2013 in Blog, Blogging, Facebook, Marketing, Mashable, Social Media Bug Bites, Timely Business News, Twitter | 1 comment

42 Digital Media Resources You Can’t Miss

Want the best of the best in online tools? Tired of being blocked from viewing certain websites from work? Mashable has com out with a list of the best digital resources from online classes to breaking through online censorship.

The reporters and editors at Mashable spent the week buzzing around the Internet like digital bees, checking out all the best new apps and gadgets. To help you get up to speed in a hurry, we gathered all our most usable stories into this one post.

read more

10 Tools to Create Great Advertising Color Schemes

Posted by on Jan 15, 2013 in Advertising, Blog, Graphic Design, Marketing, Mashable | 0 comments

10 Tools to Create Great Advertising Color Schemes

Adobe Kulers’ user-friendly, versatile, cloud-based interface creates a slick experience. It’s built around three core principals: Users can browse, build and share color schemes through the site, desktop (Adobe Air) app or (Mac OS X) Dashboard widget. It’s also available inside the Adobe CS4 Creative Suite applications.

You can search color schemes by color, concept, hex values, tags and more. The ability to create a scheme based on the colors of an image you upload is also an incredibly useful feature.

read more

Funniest 2011 Public Comments


Endorse Us With Google+

Can’t see the embedded videos? Please refresh your browser once and the videos will appear.
You don’t want to miss the funniest 2011 public comments!

They Said What? The Funniest 2011 Public Comments Hit List

This is our favorite blog to write all year long, because we get to giggle and laugh with you at all of the stupid statements made by celebrities and politicians during the year.

Our funniest 2011 Public Comments review is filled with blunders and ah ha moments that have us scratching our heads. Share YOUR funniest 2011 public comments in the blog’s comment section!

The Funniest 2011 Public Statements

Charlie Sheen’s Wacky World of Bad Statements
If you can’t view the embedded video below, click here.

  • Funny Quote #1: “I’m on a drug, it’s called Charlie Sheen”
  • Funny Quote #2: “Can’t is the cancer of Happen”
  • Funny Quote #3: “I’m here. I’m ready. They’re not. Bring it.”
  • Funny Quote #4: “That’s how I roll. I have one speed, one gear, GO!”
  • Funny Quote #5: Don’t judge me until you’ve walked a mile in my shoes, snorted a mile of my coke, drank a vial of my Tigerblood.”

It’s hard to deny Charlie Sheen as the leader of the Funniest 2011 Public Comments list.

Rick Perry’s Absolute Debate Blunders
Texas Governor Rick Perry said some real doozies during the Republican Presidential debates in 2011 – it even had Republicans wondering what in the world this guy was smoking. He makes the funniest 2011 public comments list. Not remembering the names of department you want to close – that’s tops!

How do you forget the three key agencies you want to eliminate? Huh?

Obamaisms – How the President Goofed in 2011
Well no one is perfect, not even the United States President. He also made our Funniest 2011 Public Comments list! If you can’t view the video below, click here.

Refers to Hawaii as Asia – wasn’t he born there?

A TV Report Gone Wrong
An unknown reporter is voted as the worst speaker in 2011 for his inability to articulate his thoughts in any clear fashion! Video below may be found at http://www.youtube.com/embed/eNjH8-leh7w.

Another Funniest 2011 Public Comments leader, because of a bad day.

Michael Moore Need We Say More?
Our marketing company in Naples is in a political community and our Naples marketing firm team is used to crazy debates, but, we’ve never been so shocked at the offensive comment made by Moore concerning taxes.

He commented on Wisconsin’s financial struggle earlier in 2011 asking taxpayers to stop complaining about being broke – at least that is how the March 2011 Washington Examiner took his comments.

“The nation is not broke, my friends. Wisconsin is not broke. … The truth is, there’s lots of money to go around. Lots. It’s just that those in charge have diverted that wealth into a deep well that sits on their well-guarded estates.”
Wisconsin’s unemployment was at an all time high at the time.

Not the funniest 2011 public comment, but certainly one of the tackiest.

breakup of Kim Kardashian, marketing company in naples, kardashian breakup

The Happiness Ended in the Blink of an Eye.

We’ll End the Funniest 2011 Public Comments List with the Kardashians
“Baby, by the time you have kids and they’re in school, no one will care about you.”

– Kris Humphries fighting with Kim Kardashian before the end of their 72-day marriage, on the Kourtney and Kim Take New York television show. OUCH!

Public Speaking Tips

  • Memorize information about the subject you are speaking about and DO NOT stray!
  • Say you’ll get back with the reporter if you aren’t prepared. Don’t get trapped.
  • Humor is good on some occasions but Tiger Blood comments sound loony.
  • Just because you want to say it doesn’t mean you should.
  • Publicity build consumer confidence. Turn bad publicity into good by promoting company changes etc. like Tylenol did when it had a contamination and in turn promoted its immediate changes and turned the story around.
  • For serious news events, hire a publicity firm to handle the big guns.

Our firm focuses on maximizing the impressions you give consumers. When you speak, advertise and meet consumers, you give an impression, and good public statements bring business benefits.

Good business is all about branding, so make the best of what you have.

Own the news – don’t let it own you! The Funniest 2011 Public Comments list is fun to review unless you’re part of it.

What is you favorite Funniest 2011 Public Comment…or stupid one? Share below!

About us: DREAMFly Marketing is a marketing company in Southwest Florida located in Naples, Florida, and we create branding strategy for clients across the United States. Our marketing company in Naples focuses on marketing strategy, advertising, public relations and social media online marketing and online marketing. If you like what you’ve read, please sign up to receive our weekly strategic marketing tips.


Leading Marketing Trends in 2016

Posted by on Jun 14, 2016 in Advertising, Blog, Facebook, home, Online Marketing, Social Media Bug Bites | 0 comments

Leading Marketing Trends in 2016

Marketing strategy will be adjusted in 2016 to sway focus away from social media and refocus businesses on using social media as a channel rather than a sole marketing strategy. Here learn three marketing trends that will change business in 2016.

read more

Naples Marketing Agency Announces New Partner

Posted by on Jan 12, 2016 in Blog, Business Development, Timely Business News | 0 comments

Naples Marketing Agency Announces New Partner

DREAMFly Marketing Founder Camden Smith is happy to announce a new partner with the Naples marketing firm, Nicole Smith Angelo. Nicole will serve as the marketing agency’s Business Development Partner.

read more

Facebook Reality Shift

Posted by on Jun 19, 2014 in Blog, Facebook, Social Media Bug Bites | 1 comment

More and more Facebook users are connecting and creating online friendships with people they have never met in person, but a danger seems to be developing with online users becoming swallowed up in online life rather than living in true reality.

Social media studies have shown that more and more people are connecting with Facebook rather than picking up the phone. This is not new social media news. There have been social media reports of children being bullied online and then committing suicide and some shuffled it off as unique cases.

read more

Engage Your Customers During Season

Posted by on Dec 6, 2013 in Blog, Customer Service, Naples Marketing | 0 comments

Engage Your Customers During Season

Engage Customers and Build Customer Loyalty in Naples and Beyond

Whether a business markets in Naples during season or has year round customers, learning how to engage your customers is key to growing in a saturated retail environment.

Anyone can speak to you, but not everyone can make you want to buy. Become the business person who makes every client feel special encouraging them to invest in the company by purchasing your goods and services.

Read this article for the top 5 tips about to successfully engage your customers!

read more

5 Best Mobile Advertising Tactics

Posted by on Nov 19, 2013 in Advertising, Blog, home, Mobile Marketing, Online Marketing | 0 comments

Where is your Mobile Advertising?

72% of small-business owners have planned for mobile advertising increases with budget and 65 percent of them will boost spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners.

Google and Facebook are shifting more of their revenues to mobile advertising. In fact, a business can no longer find itself on a web search alone. It takes a robust campaign including mobile advertising, web advertising and traditional redundancies in your marketing plans.

GET 5 KEY WAYS TO MAKE YOUR MOBILE ADVERTISING ROCK!

read more

Obamacare Battles Marketing Budgets

Posted by on Sep 10, 2013 in Blog, Marketing, Politics, Timely Business News | 0 comments

Obamacare Battles Marketing Budgets

Obamacare Increases Health Insurance Costs and Battles Marketing Budgets Struggle

An increase in health insurance costs as a result of Obamacare may leave many executives wanting when it comes to filling vacancies and producing revenues if they fail to create a robust marketing budget.

Leaders across the nation have appeared on national news programs announcing layoffs or marketing budget reductions to absorb Obamacare. The key for companies both small and big is to create even more targeted marketing campaigns to produce higher returns on investment (ROI). Save your marketing budget!

read more

Integrated Marketing Why Brands Should Master It

Posted by on Sep 2, 2013 in Blog, Business Development, Facebook, LinkedIn, Marketing, Mobile Marketing, Online Marketing, Twitter | 0 comments

Integrated Marketing Why Brands Should Master It

Brands Must Embrace Integrated Marketing

Integrated marketing strategy is an absolute in today’s diverse advertising world.

Marketing executives are under intense pressure to reach target audiences quickly and deliver rapid revenues using both offline and online channels, while measuring the contribution of each channel in cooperation with sales results. Read this quick how-to guide!

read more

My Space Returns With Big Ad Campaign

Posted by on Jun 13, 2013 in Blog, Mashable, Social Media Bug Bites | 0 comments

My Space Returns With Big Ad Campaign

Well it’s no surprise to those of us who heard Justin Timberlake invested in it – that MySpace – previously thought dead online social media site – has risenf from the dead.

Bottom line – I’m not sure an ad campaign of any kind can help MySpace which created so much viral social media before but became an outdated scientific joke. Would you use MySpace again just because of an ad campaign after 30 seconds of curiousity?

read more

42 Digital Media Resources You Can’t Miss

Posted by on Jan 16, 2013 in Blog, Blogging, Facebook, Marketing, Mashable, Social Media Bug Bites, Timely Business News, Twitter | 1 comment

42 Digital Media Resources You Can’t Miss

Want the best of the best in online tools? Tired of being blocked from viewing certain websites from work? Mashable has com out with a list of the best digital resources from online classes to breaking through online censorship.

The reporters and editors at Mashable spent the week buzzing around the Internet like digital bees, checking out all the best new apps and gadgets. To help you get up to speed in a hurry, we gathered all our most usable stories into this one post.

read more

10 Tools to Create Great Advertising Color Schemes

Posted by on Jan 15, 2013 in Advertising, Blog, Graphic Design, Marketing, Mashable | 0 comments

10 Tools to Create Great Advertising Color Schemes

Adobe Kulers’ user-friendly, versatile, cloud-based interface creates a slick experience. It’s built around three core principals: Users can browse, build and share color schemes through the site, desktop (Adobe Air) app or (Mac OS X) Dashboard widget. It’s also available inside the Adobe CS4 Creative Suite applications.

You can search color schemes by color, concept, hex values, tags and more. The ability to create a scheme based on the colors of an image you upload is also an incredibly useful feature.

read more

Celebrating 1 Year of Blogging


Endorse Us With Google+

DREAMFly Celebrates One Year of Blogging

A year of blogging and so much more to come!

Naples marketing firm, blogging, strategic marketingAs many of you know it is through blogs and online posts, we learn about cutting edge marketing and business strategies.

Our strategic marketing firm in Naples, Florida is proud to continue providing advice on how to best lead your company to the trough of success.

Did You Know?

  • Blogs connect you to business owners across the world?
  • Your blog comments could lead to free advice from someone who can help?
  • Writing a blog has become a primary marketing method for web sites?
  • Your blog can be submitted to national blogging sites such as EzineMark.com?

Creating a Conversation
By creating a conversation where readers can learn absolutely free, your blog like our Marketing Magnetics Blog will attract new customers and reassure existing customers that your company is a quality company.

For those of you blogging, remember whether you are a Naples Marketing Firm, an Indiana dental practice, a pet rescue or a building industry expert, you have something to offer others – YOUR EXPERTISE!

DREAMFly Marketing is a strategic marketing firm in Naples, Florida, and our blog has allowed us to grow our business beyond Southwest Florida. So what are you waiting for? Already blogging but losing motivation? Go for the gold and write about what really motivates you and see the difference it makes.

What Should You Write About?
You can promote a personal blog connected with your business or choose to have a blog like DREAMFly’s that is focused on your business functions and services.

Although we focus primarily on marketing strategy, advertising and public relations, we also write blogs about work stress, the economy and how to stay motivated. So branch out and think out of the box.

If you have fun blogging, people will have fun reading your work.

Our Anniversary Special as a Thank You
We are celebrating one year of blogging and our official one year anniversary for the marketing firm. Whether you are just now finding DREAMFly Marketing’s Marketing Magnetics Blog or you’ve been reading it for a year, we want to give you exclusive access to our expertise with a One Year Anniversary Special.

Buy one press release for $100, get a second press release free, PLUS we’ll send it to your local media outlets! This offer is active through Sept. 15, 2011.

To take advantage of this special, click here to email us.


Leading Marketing Trends in 2016

Posted by on Jun 14, 2016 in Advertising, Blog, Facebook, home, Online Marketing, Social Media Bug Bites | 0 comments

Leading Marketing Trends in 2016

Marketing strategy will be adjusted in 2016 to sway focus away from social media and refocus businesses on using social media as a channel rather than a sole marketing strategy. Here learn three marketing trends that will change business in 2016.

read more

Naples Marketing Agency Announces New Partner

Posted by on Jan 12, 2016 in Blog, Business Development, Timely Business News | 0 comments

Naples Marketing Agency Announces New Partner

DREAMFly Marketing Founder Camden Smith is happy to announce a new partner with the Naples marketing firm, Nicole Smith Angelo. Nicole will serve as the marketing agency’s Business Development Partner.

read more

Facebook Reality Shift

Posted by on Jun 19, 2014 in Blog, Facebook, Social Media Bug Bites | 1 comment

More and more Facebook users are connecting and creating online friendships with people they have never met in person, but a danger seems to be developing with online users becoming swallowed up in online life rather than living in true reality.

Social media studies have shown that more and more people are connecting with Facebook rather than picking up the phone. This is not new social media news. There have been social media reports of children being bullied online and then committing suicide and some shuffled it off as unique cases.

read more

Engage Your Customers During Season

Posted by on Dec 6, 2013 in Blog, Customer Service, Naples Marketing | 0 comments

Engage Your Customers During Season

Engage Customers and Build Customer Loyalty in Naples and Beyond

Whether a business markets in Naples during season or has year round customers, learning how to engage your customers is key to growing in a saturated retail environment.

Anyone can speak to you, but not everyone can make you want to buy. Become the business person who makes every client feel special encouraging them to invest in the company by purchasing your goods and services.

Read this article for the top 5 tips about to successfully engage your customers!

read more

5 Best Mobile Advertising Tactics

Posted by on Nov 19, 2013 in Advertising, Blog, home, Mobile Marketing, Online Marketing | 0 comments

Where is your Mobile Advertising?

72% of small-business owners have planned for mobile advertising increases with budget and 65 percent of them will boost spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners.

Google and Facebook are shifting more of their revenues to mobile advertising. In fact, a business can no longer find itself on a web search alone. It takes a robust campaign including mobile advertising, web advertising and traditional redundancies in your marketing plans.

GET 5 KEY WAYS TO MAKE YOUR MOBILE ADVERTISING ROCK!

read more

Obamacare Battles Marketing Budgets

Posted by on Sep 10, 2013 in Blog, Marketing, Politics, Timely Business News | 0 comments

Obamacare Battles Marketing Budgets

Obamacare Increases Health Insurance Costs and Battles Marketing Budgets Struggle

An increase in health insurance costs as a result of Obamacare may leave many executives wanting when it comes to filling vacancies and producing revenues if they fail to create a robust marketing budget.

Leaders across the nation have appeared on national news programs announcing layoffs or marketing budget reductions to absorb Obamacare. The key for companies both small and big is to create even more targeted marketing campaigns to produce higher returns on investment (ROI). Save your marketing budget!

read more

Integrated Marketing Why Brands Should Master It

Posted by on Sep 2, 2013 in Blog, Business Development, Facebook, LinkedIn, Marketing, Mobile Marketing, Online Marketing, Twitter | 0 comments

Integrated Marketing Why Brands Should Master It

Brands Must Embrace Integrated Marketing

Integrated marketing strategy is an absolute in today’s diverse advertising world.

Marketing executives are under intense pressure to reach target audiences quickly and deliver rapid revenues using both offline and online channels, while measuring the contribution of each channel in cooperation with sales results. Read this quick how-to guide!

read more

My Space Returns With Big Ad Campaign

Posted by on Jun 13, 2013 in Blog, Mashable, Social Media Bug Bites | 0 comments

My Space Returns With Big Ad Campaign

Well it’s no surprise to those of us who heard Justin Timberlake invested in it – that MySpace – previously thought dead online social media site – has risenf from the dead.

Bottom line – I’m not sure an ad campaign of any kind can help MySpace which created so much viral social media before but became an outdated scientific joke. Would you use MySpace again just because of an ad campaign after 30 seconds of curiousity?

read more

42 Digital Media Resources You Can’t Miss

Posted by on Jan 16, 2013 in Blog, Blogging, Facebook, Marketing, Mashable, Social Media Bug Bites, Timely Business News, Twitter | 1 comment

42 Digital Media Resources You Can’t Miss

Want the best of the best in online tools? Tired of being blocked from viewing certain websites from work? Mashable has com out with a list of the best digital resources from online classes to breaking through online censorship.

The reporters and editors at Mashable spent the week buzzing around the Internet like digital bees, checking out all the best new apps and gadgets. To help you get up to speed in a hurry, we gathered all our most usable stories into this one post.

read more

10 Tools to Create Great Advertising Color Schemes

Posted by on Jan 15, 2013 in Advertising, Blog, Graphic Design, Marketing, Mashable | 0 comments

10 Tools to Create Great Advertising Color Schemes

Adobe Kulers’ user-friendly, versatile, cloud-based interface creates a slick experience. It’s built around three core principals: Users can browse, build and share color schemes through the site, desktop (Adobe Air) app or (Mac OS X) Dashboard widget. It’s also available inside the Adobe CS4 Creative Suite applications.

You can search color schemes by color, concept, hex values, tags and more. The ability to create a scheme based on the colors of an image you upload is also an incredibly useful feature.

read more