Affordable Marketing: Free News Coverage


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3 Affordable Marketing Methods to Promote Business

Naples marketing firm DREAMFly Marketing brings 3 ways to market your business for free or lower costs. Kick your competition to the side with effective and affordable marketing!

Get your business published in the news. Follow the steps in this second part of our 3-Part Affordable Marketing Series.

Learn 3 affordable or free marketing methods to increase business in this Affordable Marketing Series.

Public Relations That Delivers News Stories

Naples marketing firm, press release, affordable marketing, business news
The most important tool you have is your business’s news, its happenings, its deals for customers and your general promotions.

Failing to promote your news through public relations to the media in addition to direct consumer marketing reduces your company’s exposure.

Press releases deliver company news and can be written to reflect current market trends. For example, you might consider including unemployment information in a release related to expanding your own company’s job opportunities.

Quick steps to kicking up your company’s image using free media coverage:

  • Press releases should offer unique news – brainstorm for news ideas about your company
  • Submit your company news to your local newspapers’ business section editor
    Often, this is the easiest way for publishing news of promotions, awards, grants and things of this nature.
  • For events, create news opportunities by bringing on event sponsors and have those sponsors send out press releases about your event as well.
  • Send story pitches to media members who specifically cover the type of news you have
    For example, if your business has a staff member returning from overseas Military, you might want to contact a reporter that has covered other Military stories, not necessarily a business reporter.
  • Download our FREE Press Release Template
    Click the link above and scroll down to the free press release template. It outlines what to write, how to write and how to capture the media’s attention.

Make Your Business News Pay

The best and most affordable marketing tool you have, like we mentioned before, is your own business news. Send it out in press releases. Post your news online. Post your news on your social media accounts and your company website.

Never assume that if you send a press release out to the media that your customers have access to it. In the older days, you would send a press release and the media would publish most news. Now, there are so many more marketing savvy businesses, like yours, that the media is able to pick and choose what they want to cover – so make sure your news is truly news.

Learn what news is newsworthy in our Making Business News Newsworthy Blog.

For major news, again you might consider hiring a marketing firm to spread the news of your business. Not every business has news of national interest, but a DREAMFly client that ran a fitness competition recently had inquiries all the way from the UK, because we sent the press release out internationally – so you never know!

Maximize your marketing by making it affordable for your budget. This is part 2 of a 3 part Affordable Marketing Series.
Read Part 1: Networking Your Business Up.

Have Questions?
Get in touch with DREAMFly by clicking here.


How Hearst Claimed 800,000 Digital Subscribers

Posted by on Jan 2, 2013 in Blog, Facebook, Marketing, Social Media Bug Bites, Timely Business News, Twitter | 0 comments

How Hearst Claimed 800,000 Digital Subscribers


Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.

Carey (pictured) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.

Conde Nast, one of Hearst’s biggest rivals, has 500,000 digital-only subscriber/single copy sales and 1.5 million customers who choose a print/digital combination, but “It’s not an apples-to-apples co…
Continue reading…

More About: hearst, magazines, tablets

read more

Digital Marketing How to Succeed at Failure

Posted by on Dec 4, 2012 in Blog, Marketing, Online Marketing, SEO, Timely Business News | 11 comments

Digital Marketing  How to Succeed at Failure

We preach. We advise. We recommend. We execute.

11 Rules to Insure You Fail Miserably

Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I decided to create a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.

1.    Keep Upper Management in the Dark

Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing. Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”

Learn the other ways to fail and share with your colleagues so you can avoid the marketing dumps!

read more

Social Media Expected to Top 9 Billion in Ad Sales 2016

Posted by on Dec 4, 2012 in Advertising, Blog, Facebook, Social Media Bug Bites, Twitter | 11 comments

Social Media Expected to Top 9 Billion in Ad Sales 2016

Social Media Ad Revenues to Top $9 Billion

Honestly, if you aren’t on board with social media advertising when spending is about to double by 2016, you’re missing the boat. Spending in 2012 on social media advertising was $4.6 billion – BILLION!

BIA/Kelsey has issued a prediction that U.S. social media ad revenues will top $9.2 billion by 2016, precisely double that of 2012.

Google gobbles up $9.2 billion in ad revenues before breakfast but social media advertising has been slower going. But Black Friday may be to thank for doubling social media ad revenues with successful Black Friday social media promotions.

Where’s the Money Coming From?
The report doesn’t say where the ad spending will come from. Watch out print publications. Print advertising revenues will likely drop.

Maybe with $9 billion in revenue, social media sites will actually start turning a profit. One thing is for sure the profit margins are sure to be better for social media sites than small American businesses.

Learn more before you get behind the social media advertising bus.

read more

Customer Satisfaction Competition for Online Retailers

Posted by on Dec 3, 2012 in Blog, Customer Service, Online Marketing, Timely Business News | 0 comments

Customer Satisfaction Competition for Online Retailers

Customer Satisfaction – Which Online Retailers Delivered

Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report! Whether marketing in Naples or Tennessee customers matter.

The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.

Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is personalization for Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.

We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City. Learn customer satisfaction tips in this article!

read more

Publicity Solutions for Newsworthy Media Coverage

Posted by on Nov 14, 2012 in Blog, Press Promotions, Public Relations | 9 comments

What Makes Press Releases Newsworthy?

One task for boosting publicity is to write press releases from the media’s point-of-view including both print media and bloggers. In terms of public relations, no media is old media – public relations calls for creativity…and thinking of your audience.

A board of directors may find a new CEO exciting, but….unless the company sending this type of announcement is a national brand, this type of press release will hit the editor’s waste basket.

Publicity: Promoting or gaining exposure for a business or an organization’s project such as a special event. It is a key part of strategic marketing plans, which every business should have.

read more

When Should I Post Facebook Status Updates

Posted by on Oct 25, 2012 in Blog, Social Media Bug Bites, Timely Business News | 0 comments

When Should I Post Facebook Status Updates

when do i post facebook status updates, social media posting
When are you posting Facebook status updates? You may be doing it wrong! Get the latest research on when to post on Facebook and answer the question: When Should I Post on Facebook? If you’re not posting on the weekend, your business is missing out on connections – quick tips to learn from Buddy Media’s report on Facebook Engagement.

read more

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

Posted by on Sep 30, 2012 in Blog, Online Marketing, Timely Business News | 7 comments

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

A May 2012 report by Harvard Business Review shows many businesses are getting it all wrong trying to connect with consumer online failing to produce simplified decision making processes using comparative shopping tools which consumers are demanding. Get 3 quick tips that will boost your online sales!

read more

New Media Strategies for Print Ads

Posted by on Sep 17, 2012 in Blog | 4 comments

New Media Strategies Incorporate Print Ad Campaigns

Fully integrated marketing experiences for consumers with “new media” strategies boost advertising ROI (return-on-investment).

Inbound marketing is key for empowering conventional print ads to improve online traffic.

With new media strategies, advertisements use a QR code (quick response code) so consumers can immediately access online products, videos, press releases, blogs and other information More than QR codes, campaigns are now using mobile apps to deliver “private tours” or experiences.

Strategic marketing is integrated marketing is inbound marketing and is today, tomorrow and the future.

Forrester, a research firm, reported in June 2012:

20% of all smartphone users scanned and connected with online information using QR Codes in May 2012, an increase in inbound marketing since May 2011

Inbound marketing results are expected to jump through 2016 with new media strategies including QR codes, mobile apps, online videos connected with print ads, direct mail and much more.

Volkswagen Introduced Virtual Test Drive in a Print Ad

Consumers actually could TEST DRIVE A VW in print ads.

read more

Presidential Candidates Ranked on Social Media Voter Engagement

Posted by on Sep 11, 2012 in Blog, Election Marketing, Social Media Bug Bites | 10 comments

Presidential Candidates Ranked on Social Media Voter Engagement

Should we really gauge Presidential candidates based on their campaign social media engagement? If this is how decide on a President, our blog analyzes the trouble the United States voters could moving the country towards.

Is Social Media Really King in Elections?

Debate with us about the role social media should play and learn how your opinions online can make a difference for your own personal cause!

read more

PR Nightmares Can Happen To You

Posted by on Jul 23, 2012 in Blog, Press Promotions, Public Relations, Tourism Marketing | 7 comments

PR Nightmares Can Happen To You

A Hallandale Beach, Fla. Lifeguard is fired for saving a man’s life out of his zone. After two weeks of bad PR coverage, the company suddenly decides to give Lopez his job back. What bad PR decisions did this Florida company make? We analyze the case and include a fun Youtube video about the story! Read on….

read more

Become a Crisis Communication Expert


Contact DREAMFly Marketing

Endorse Us With Google+

Best Crisis Communication Tips

There is always a crisis and the question is are you a pro or an infant at handling them?

Commonly referred to as “situation room” issues in the business world, a dramatic crisis news item can be turned around into a positive if you become a crisis communication expert.

Make Your Mouth Sing
The first step to successful crisis communication, yes we really mean that, is to remain calm, collected and think before you do anything. It helps to have a crisis communication marketing plan as well.

Sound easy? Imagine 10 news cameras in front of you. The media is demanding answers on behalf of your customers or the public with questions like “How do you explain the misuse of funds ” or “Explain how you’ll avoid this disaster in the future.” Still think it’s easy?

Best Crisis Communication Tips for Minimizing Bad News Coverage

  • Focus on Positive Outcomes of the Crisis
  • Beware of Smiles
  • Know All Critical Elements of the Issue
  • Create Standard Media Answers
  • Take Advantage of Your Website to Answer Consumer Questions
  • Never Lie to the Media

How Hearst Claimed 800,000 Digital Subscribers

Posted by on Jan 2, 2013 in Blog, Facebook, Marketing, Social Media Bug Bites, Timely Business News, Twitter | 0 comments

How Hearst Claimed 800,000 Digital Subscribers


Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.

Carey (pictured) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.

Conde Nast, one of Hearst’s biggest rivals, has 500,000 digital-only subscriber/single copy sales and 1.5 million customers who choose a print/digital combination, but “It’s not an apples-to-apples co…
Continue reading…

More About: hearst, magazines, tablets

read more

Digital Marketing How to Succeed at Failure

Posted by on Dec 4, 2012 in Blog, Marketing, Online Marketing, SEO, Timely Business News | 11 comments

Digital Marketing  How to Succeed at Failure

We preach. We advise. We recommend. We execute.

11 Rules to Insure You Fail Miserably

Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I decided to create a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.

1.    Keep Upper Management in the Dark

Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing. Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”

Learn the other ways to fail and share with your colleagues so you can avoid the marketing dumps!

read more

Social Media Expected to Top 9 Billion in Ad Sales 2016

Posted by on Dec 4, 2012 in Advertising, Blog, Facebook, Social Media Bug Bites, Twitter | 11 comments

Social Media Expected to Top 9 Billion in Ad Sales 2016

Social Media Ad Revenues to Top $9 Billion

Honestly, if you aren’t on board with social media advertising when spending is about to double by 2016, you’re missing the boat. Spending in 2012 on social media advertising was $4.6 billion – BILLION!

BIA/Kelsey has issued a prediction that U.S. social media ad revenues will top $9.2 billion by 2016, precisely double that of 2012.

Google gobbles up $9.2 billion in ad revenues before breakfast but social media advertising has been slower going. But Black Friday may be to thank for doubling social media ad revenues with successful Black Friday social media promotions.

Where’s the Money Coming From?
The report doesn’t say where the ad spending will come from. Watch out print publications. Print advertising revenues will likely drop.

Maybe with $9 billion in revenue, social media sites will actually start turning a profit. One thing is for sure the profit margins are sure to be better for social media sites than small American businesses.

Learn more before you get behind the social media advertising bus.

read more

Customer Satisfaction Competition for Online Retailers

Posted by on Dec 3, 2012 in Blog, Customer Service, Online Marketing, Timely Business News | 0 comments

Customer Satisfaction Competition for Online Retailers

Customer Satisfaction – Which Online Retailers Delivered

Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report! Whether marketing in Naples or Tennessee customers matter.

The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.

Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is personalization for Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.

We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City. Learn customer satisfaction tips in this article!

read more

Publicity Solutions for Newsworthy Media Coverage

Posted by on Nov 14, 2012 in Blog, Press Promotions, Public Relations | 9 comments

What Makes Press Releases Newsworthy?

One task for boosting publicity is to write press releases from the media’s point-of-view including both print media and bloggers. In terms of public relations, no media is old media – public relations calls for creativity…and thinking of your audience.

A board of directors may find a new CEO exciting, but….unless the company sending this type of announcement is a national brand, this type of press release will hit the editor’s waste basket.

Publicity: Promoting or gaining exposure for a business or an organization’s project such as a special event. It is a key part of strategic marketing plans, which every business should have.

read more

When Should I Post Facebook Status Updates

Posted by on Oct 25, 2012 in Blog, Social Media Bug Bites, Timely Business News | 0 comments

When Should I Post Facebook Status Updates

when do i post facebook status updates, social media posting
When are you posting Facebook status updates? You may be doing it wrong! Get the latest research on when to post on Facebook and answer the question: When Should I Post on Facebook? If you’re not posting on the weekend, your business is missing out on connections – quick tips to learn from Buddy Media’s report on Facebook Engagement.

read more

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

Posted by on Sep 30, 2012 in Blog, Online Marketing, Timely Business News | 7 comments

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

A May 2012 report by Harvard Business Review shows many businesses are getting it all wrong trying to connect with consumer online failing to produce simplified decision making processes using comparative shopping tools which consumers are demanding. Get 3 quick tips that will boost your online sales!

read more

New Media Strategies for Print Ads

Posted by on Sep 17, 2012 in Blog | 4 comments

New Media Strategies Incorporate Print Ad Campaigns

Fully integrated marketing experiences for consumers with “new media” strategies boost advertising ROI (return-on-investment).

Inbound marketing is key for empowering conventional print ads to improve online traffic.

With new media strategies, advertisements use a QR code (quick response code) so consumers can immediately access online products, videos, press releases, blogs and other information More than QR codes, campaigns are now using mobile apps to deliver “private tours” or experiences.

Strategic marketing is integrated marketing is inbound marketing and is today, tomorrow and the future.

Forrester, a research firm, reported in June 2012:

20% of all smartphone users scanned and connected with online information using QR Codes in May 2012, an increase in inbound marketing since May 2011

Inbound marketing results are expected to jump through 2016 with new media strategies including QR codes, mobile apps, online videos connected with print ads, direct mail and much more.

Volkswagen Introduced Virtual Test Drive in a Print Ad

Consumers actually could TEST DRIVE A VW in print ads.

read more

Presidential Candidates Ranked on Social Media Voter Engagement

Posted by on Sep 11, 2012 in Blog, Election Marketing, Social Media Bug Bites | 10 comments

Presidential Candidates Ranked on Social Media Voter Engagement

Should we really gauge Presidential candidates based on their campaign social media engagement? If this is how decide on a President, our blog analyzes the trouble the United States voters could moving the country towards.

Is Social Media Really King in Elections?

Debate with us about the role social media should play and learn how your opinions online can make a difference for your own personal cause!

read more

PR Nightmares Can Happen To You

Posted by on Jul 23, 2012 in Blog, Press Promotions, Public Relations, Tourism Marketing | 7 comments

PR Nightmares Can Happen To You

A Hallandale Beach, Fla. Lifeguard is fired for saving a man’s life out of his zone. After two weeks of bad PR coverage, the company suddenly decides to give Lopez his job back. What bad PR decisions did this Florida company make? We analyze the case and include a fun Youtube video about the story! Read on….

read more

PR Tools Every Business Needs


Contact DREAMFly Marketing

 

Press Release Templates to Drive YOUR News

Endorse Us With Google+

media interviews, press releases to news, news coverage

Camden Smith of DREAMFly Marketing jumps in to help a news crew cover a press release prompted story. It never hurts to help the media.

There are a number of opinions on how to write a press release and what type of template to use. For local markets (non-national) news releases, the best press release template is one that does not use the “About Us” section after the actual news.

What am I talking about?
Corporate press releases tend to throw all company information towards the end of the release. This is required by many online press release sites; however for local media this is useless. In this post, this style is labeled an About Us PR Template.

For local media outlets including newspapers, it is important to use company history and information as an integrated part of the press release’s news.

Examples of these 2 styles

Download a PR Template That Delivers
Want news coverage but not sure if your company news is really news?

It’s all about how you lay out the information and how you write it.

If you are unsure how to write a press release in the most effective manner, please read “How To Write a Press Release” to ensure the maximum success.

Post questions about press release writing and formatting in the comments area – we will provide you with solid solutions and understanding.


How Hearst Claimed 800,000 Digital Subscribers

Posted by on Jan 2, 2013 in Blog, Facebook, Marketing, Social Media Bug Bites, Timely Business News, Twitter | 0 comments

How Hearst Claimed 800,000 Digital Subscribers


Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.

Carey (pictured) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.

Conde Nast, one of Hearst’s biggest rivals, has 500,000 digital-only subscriber/single copy sales and 1.5 million customers who choose a print/digital combination, but “It’s not an apples-to-apples co…
Continue reading…

More About: hearst, magazines, tablets

read more

Digital Marketing How to Succeed at Failure

Posted by on Dec 4, 2012 in Blog, Marketing, Online Marketing, SEO, Timely Business News | 11 comments

Digital Marketing  How to Succeed at Failure

We preach. We advise. We recommend. We execute.

11 Rules to Insure You Fail Miserably

Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I decided to create a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.

1.    Keep Upper Management in the Dark

Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing. Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”

Learn the other ways to fail and share with your colleagues so you can avoid the marketing dumps!

read more

Social Media Expected to Top 9 Billion in Ad Sales 2016

Posted by on Dec 4, 2012 in Advertising, Blog, Facebook, Social Media Bug Bites, Twitter | 11 comments

Social Media Expected to Top 9 Billion in Ad Sales 2016

Social Media Ad Revenues to Top $9 Billion

Honestly, if you aren’t on board with social media advertising when spending is about to double by 2016, you’re missing the boat. Spending in 2012 on social media advertising was $4.6 billion – BILLION!

BIA/Kelsey has issued a prediction that U.S. social media ad revenues will top $9.2 billion by 2016, precisely double that of 2012.

Google gobbles up $9.2 billion in ad revenues before breakfast but social media advertising has been slower going. But Black Friday may be to thank for doubling social media ad revenues with successful Black Friday social media promotions.

Where’s the Money Coming From?
The report doesn’t say where the ad spending will come from. Watch out print publications. Print advertising revenues will likely drop.

Maybe with $9 billion in revenue, social media sites will actually start turning a profit. One thing is for sure the profit margins are sure to be better for social media sites than small American businesses.

Learn more before you get behind the social media advertising bus.

read more

Customer Satisfaction Competition for Online Retailers

Posted by on Dec 3, 2012 in Blog, Customer Service, Online Marketing, Timely Business News | 0 comments

Customer Satisfaction Competition for Online Retailers

Customer Satisfaction – Which Online Retailers Delivered

Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report! Whether marketing in Naples or Tennessee customers matter.

The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.

Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is personalization for Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.

We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City. Learn customer satisfaction tips in this article!

read more

Publicity Solutions for Newsworthy Media Coverage

Posted by on Nov 14, 2012 in Blog, Press Promotions, Public Relations | 9 comments

What Makes Press Releases Newsworthy?

One task for boosting publicity is to write press releases from the media’s point-of-view including both print media and bloggers. In terms of public relations, no media is old media – public relations calls for creativity…and thinking of your audience.

A board of directors may find a new CEO exciting, but….unless the company sending this type of announcement is a national brand, this type of press release will hit the editor’s waste basket.

Publicity: Promoting or gaining exposure for a business or an organization’s project such as a special event. It is a key part of strategic marketing plans, which every business should have.

read more

When Should I Post Facebook Status Updates

Posted by on Oct 25, 2012 in Blog, Social Media Bug Bites, Timely Business News | 0 comments

When Should I Post Facebook Status Updates

when do i post facebook status updates, social media posting
When are you posting Facebook status updates? You may be doing it wrong! Get the latest research on when to post on Facebook and answer the question: When Should I Post on Facebook? If you’re not posting on the weekend, your business is missing out on connections – quick tips to learn from Buddy Media’s report on Facebook Engagement.

read more

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

Posted by on Sep 30, 2012 in Blog, Online Marketing, Timely Business News | 7 comments

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

A May 2012 report by Harvard Business Review shows many businesses are getting it all wrong trying to connect with consumer online failing to produce simplified decision making processes using comparative shopping tools which consumers are demanding. Get 3 quick tips that will boost your online sales!

read more

New Media Strategies for Print Ads

Posted by on Sep 17, 2012 in Blog | 4 comments

New Media Strategies Incorporate Print Ad Campaigns

Fully integrated marketing experiences for consumers with “new media” strategies boost advertising ROI (return-on-investment).

Inbound marketing is key for empowering conventional print ads to improve online traffic.

With new media strategies, advertisements use a QR code (quick response code) so consumers can immediately access online products, videos, press releases, blogs and other information More than QR codes, campaigns are now using mobile apps to deliver “private tours” or experiences.

Strategic marketing is integrated marketing is inbound marketing and is today, tomorrow and the future.

Forrester, a research firm, reported in June 2012:

20% of all smartphone users scanned and connected with online information using QR Codes in May 2012, an increase in inbound marketing since May 2011

Inbound marketing results are expected to jump through 2016 with new media strategies including QR codes, mobile apps, online videos connected with print ads, direct mail and much more.

Volkswagen Introduced Virtual Test Drive in a Print Ad

Consumers actually could TEST DRIVE A VW in print ads.

read more

Presidential Candidates Ranked on Social Media Voter Engagement

Posted by on Sep 11, 2012 in Blog, Election Marketing, Social Media Bug Bites | 10 comments

Presidential Candidates Ranked on Social Media Voter Engagement

Should we really gauge Presidential candidates based on their campaign social media engagement? If this is how decide on a President, our blog analyzes the trouble the United States voters could moving the country towards.

Is Social Media Really King in Elections?

Debate with us about the role social media should play and learn how your opinions online can make a difference for your own personal cause!

read more

PR Nightmares Can Happen To You

Posted by on Jul 23, 2012 in Blog, Press Promotions, Public Relations, Tourism Marketing | 7 comments

PR Nightmares Can Happen To You

A Hallandale Beach, Fla. Lifeguard is fired for saving a man’s life out of his zone. After two weeks of bad PR coverage, the company suddenly decides to give Lopez his job back. What bad PR decisions did this Florida company make? We analyze the case and include a fun Youtube video about the story! Read on….

read more

Avoiding Public Relations Bloopers


Contact DREAMFly Marketing

Public Relations Bloopers Lessons

Bad news can mean good news coverage….but most of the time PR bloopers just spell disaster. Funny examples of why sometimes shutting your mouth can be a good thing.

Someone has just antagonized you and instead of avoiding the pitfall, you…and me included…..fall into the pitfall of a PR (Public Relations) nightmare. Did you just say what you think you said?

This article exposes mistakes that can make us sound utterly stupid…in a humorous way. Let these bloopers motivate you to speak smoothly and succinctly.

“Nothing travels faster than light, with the possible exception of bad news, which follows its own rules”

Top 4 PR Mistakes Turning Good News into Bad News

  1. Reacting rather than thoughtfully speaking
  2. Unpracticed answers for potential controversial issues
  3. Arguing with the media or customers who then complain to media outlets
  4. Looking nervous – never looks good

Reactive Speech Will Damage
When you think it, maybe you shouldn’t say it. Quick example of what happens when you pretend not to hear that little voice in your head.

Reactive speech mistake examples:

”I could give a flying crap about the political process … We’re an entertainment company.”

—FOX News Channel’s Glenn Beck, Forbes interview, April, 2010

He’s on the news! (laughing) S-T-U-P-I-D statement even though it hasn’t hurt his ratings…you, as a business person, may not be so lucky with an intelligent comment to the media.

”The Cambridge police acted stupidly.”

—Barack Obama, commenting on a white police officer’s arrest of black scholar Henry Louis Gates Jr. who was carrying no identification while entering his home in Cambridge, Mass., at a news conference, July 22, 2009

Presidential lesson: Make sure you know the situation you are discussing. This comment triggered outcry from law enforcement officials, because they are required by law to confirm an unknown person’s identification.

Unpracticed Answers for Controversial Issues
You better know your answers in advance. A prepared answer may turn controversy into “good” a news story. But how?

  • Review controversial issues with staff prior to interviews
  • Outline and practice responses to controversies
  • Never say, “I don’t know.” Reply you will get back to the reporter with the answer
  • Even if the media interview is about a project, know about the company’s other projects and outstanding issues to be prepared
  • Avoid getting lured into a media “quote” trap and always provide positive statements

An example of reaction-based media statements is below

”I’m not a witch…I’m you.”

—Delaware GOP Senate candidate Christine O’Donnell, in a 30-second ad responding to video clips from her past in which she said she dabbled in witchcraft, Oct. 4, 2010

Uh what? (laughing) Well can you run to the store and grab some groceries before you come home from my job since you are me? O’Donnell’s public relations rep could have prevented her from being on the dumbest quotes list for 2010.

Arguing With the Media Is Just Bad
Newspaper print lasts forever, especially online, so be careful. I am the example here.

A reporter emailed me to ask why I had not sent out a press release about a park closing for part of the day. I responded that I had emailed the media to alert them but media half the time ignored press releases of unimportant issues like that. He published the email in the Naples Daily News with me saying in essence that the media ignores the press releases I was sending, which is not what I meant!

Learn from my mistake, because of course the media did publish the majority of my press releases.

Know Your Business
You could fall into a trap during a media interview with a question like, “Is that project running on time?”

You reply, “Yes we are running on schedule.” Then the reporter replies, “We talked to code enforcement today and some violations could postpone the opening, didn’t you know?”

Be prepared and know your company’s news. If you don’t know the answer, say you’ll get back to the reporter.

Acting Nervous Looks Suspicious
Even if the reporter doesn’t pick up on it, the television viewer will for TV interviews. So interview with ease, and if you can’t, get a staff member who can.

Use these tips to put your best “media” foot forward! Contact DREAMFly Marketing or post questions here.


How Hearst Claimed 800,000 Digital Subscribers

Posted by on Jan 2, 2013 in Blog, Facebook, Marketing, Social Media Bug Bites, Timely Business News, Twitter | 0 comments

How Hearst Claimed 800,000 Digital Subscribers


Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.

Carey (pictured) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.

Conde Nast, one of Hearst’s biggest rivals, has 500,000 digital-only subscriber/single copy sales and 1.5 million customers who choose a print/digital combination, but “It’s not an apples-to-apples co…
Continue reading…

More About: hearst, magazines, tablets

read more

Digital Marketing How to Succeed at Failure

Posted by on Dec 4, 2012 in Blog, Marketing, Online Marketing, SEO, Timely Business News | 11 comments

Digital Marketing  How to Succeed at Failure

We preach. We advise. We recommend. We execute.

11 Rules to Insure You Fail Miserably

Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I decided to create a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.

1.    Keep Upper Management in the Dark

Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing. Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”

Learn the other ways to fail and share with your colleagues so you can avoid the marketing dumps!

read more

Social Media Expected to Top 9 Billion in Ad Sales 2016

Posted by on Dec 4, 2012 in Advertising, Blog, Facebook, Social Media Bug Bites, Twitter | 11 comments

Social Media Expected to Top 9 Billion in Ad Sales 2016

Social Media Ad Revenues to Top $9 Billion

Honestly, if you aren’t on board with social media advertising when spending is about to double by 2016, you’re missing the boat. Spending in 2012 on social media advertising was $4.6 billion – BILLION!

BIA/Kelsey has issued a prediction that U.S. social media ad revenues will top $9.2 billion by 2016, precisely double that of 2012.

Google gobbles up $9.2 billion in ad revenues before breakfast but social media advertising has been slower going. But Black Friday may be to thank for doubling social media ad revenues with successful Black Friday social media promotions.

Where’s the Money Coming From?
The report doesn’t say where the ad spending will come from. Watch out print publications. Print advertising revenues will likely drop.

Maybe with $9 billion in revenue, social media sites will actually start turning a profit. One thing is for sure the profit margins are sure to be better for social media sites than small American businesses.

Learn more before you get behind the social media advertising bus.

read more

Customer Satisfaction Competition for Online Retailers

Posted by on Dec 3, 2012 in Blog, Customer Service, Online Marketing, Timely Business News | 0 comments

Customer Satisfaction Competition for Online Retailers

Customer Satisfaction – Which Online Retailers Delivered

Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report! Whether marketing in Naples or Tennessee customers matter.

The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.

Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is personalization for Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.

We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City. Learn customer satisfaction tips in this article!

read more

Publicity Solutions for Newsworthy Media Coverage

Posted by on Nov 14, 2012 in Blog, Press Promotions, Public Relations | 9 comments

What Makes Press Releases Newsworthy?

One task for boosting publicity is to write press releases from the media’s point-of-view including both print media and bloggers. In terms of public relations, no media is old media – public relations calls for creativity…and thinking of your audience.

A board of directors may find a new CEO exciting, but….unless the company sending this type of announcement is a national brand, this type of press release will hit the editor’s waste basket.

Publicity: Promoting or gaining exposure for a business or an organization’s project such as a special event. It is a key part of strategic marketing plans, which every business should have.

read more

When Should I Post Facebook Status Updates

Posted by on Oct 25, 2012 in Blog, Social Media Bug Bites, Timely Business News | 0 comments

When Should I Post Facebook Status Updates

when do i post facebook status updates, social media posting
When are you posting Facebook status updates? You may be doing it wrong! Get the latest research on when to post on Facebook and answer the question: When Should I Post on Facebook? If you’re not posting on the weekend, your business is missing out on connections – quick tips to learn from Buddy Media’s report on Facebook Engagement.

read more

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

Posted by on Sep 30, 2012 in Blog, Online Marketing, Timely Business News | 7 comments

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

A May 2012 report by Harvard Business Review shows many businesses are getting it all wrong trying to connect with consumer online failing to produce simplified decision making processes using comparative shopping tools which consumers are demanding. Get 3 quick tips that will boost your online sales!

read more

New Media Strategies for Print Ads

Posted by on Sep 17, 2012 in Blog | 4 comments

New Media Strategies Incorporate Print Ad Campaigns

Fully integrated marketing experiences for consumers with “new media” strategies boost advertising ROI (return-on-investment).

Inbound marketing is key for empowering conventional print ads to improve online traffic.

With new media strategies, advertisements use a QR code (quick response code) so consumers can immediately access online products, videos, press releases, blogs and other information More than QR codes, campaigns are now using mobile apps to deliver “private tours” or experiences.

Strategic marketing is integrated marketing is inbound marketing and is today, tomorrow and the future.

Forrester, a research firm, reported in June 2012:

20% of all smartphone users scanned and connected with online information using QR Codes in May 2012, an increase in inbound marketing since May 2011

Inbound marketing results are expected to jump through 2016 with new media strategies including QR codes, mobile apps, online videos connected with print ads, direct mail and much more.

Volkswagen Introduced Virtual Test Drive in a Print Ad

Consumers actually could TEST DRIVE A VW in print ads.

read more

Presidential Candidates Ranked on Social Media Voter Engagement

Posted by on Sep 11, 2012 in Blog, Election Marketing, Social Media Bug Bites | 10 comments

Presidential Candidates Ranked on Social Media Voter Engagement

Should we really gauge Presidential candidates based on their campaign social media engagement? If this is how decide on a President, our blog analyzes the trouble the United States voters could moving the country towards.

Is Social Media Really King in Elections?

Debate with us about the role social media should play and learn how your opinions online can make a difference for your own personal cause!

read more

PR Nightmares Can Happen To You

Posted by on Jul 23, 2012 in Blog, Press Promotions, Public Relations, Tourism Marketing | 7 comments

PR Nightmares Can Happen To You

A Hallandale Beach, Fla. Lifeguard is fired for saving a man’s life out of his zone. After two weeks of bad PR coverage, the company suddenly decides to give Lopez his job back. What bad PR decisions did this Florida company make? We analyze the case and include a fun Youtube video about the story! Read on….

read more

Funniest Dumbest News of 2010


Contact DREAMFly Marketing

 

Dumbest News in Naples, Florida and U.S. for 2010

What made us laugh or scratch our heads – In no particular order – drum roll please…

dumbest news, world's fattest woman, leanne salt

Leanne Salt set a goal to become fattest woman, until she had to think about her children.

 

  • Dumbest news in Naples, Florida for 2010 has to be Jackson Labs. Collier County, Florida Government informed tax payers it was a good idea to give $25 million to Jackson Labs, a private company, as an economic development incentive without local hire and repayment requirements.Lesson: Apparently if you can promise jobs, local governments will just give you money FREE! Why isn’t every business pulling this greedy stunt?
  • Woman Tells News She Wants to the Be World’s Fattest Woman at 1,000 lbsLesson: Later the woman vowed to lose weight after giving birth to triplets. At least she realized her stupidity lol! What doesn’t sound cool really isn’t cool!

    BP CEO Tony Hayward, BE oil spill, stupid oil spill statements, stupid news

    Protestors deliver BP a message following controversial statement by former CEO.

  • BP Former CEO Tony Hayword’s dumbest oil spill statement: “We’re sorry for the massive disruption it’s caused their lives. There’s no one who wants this over more than I do. I would like my life back.”Lesson: This is why firms like DREAMFly have clients! Think before you speak or let someone think for you!
  • LA Ranks Among Dumbest CitiesLesson: This leads us to the next “dumb news” item
  • Dumbest celebrity statement by Mariah Carey: “Whenever I watch TV and see those poor starving kids all over the world, I can’t help but cry. I mean I’d love to be skinny like that but not with all those flies and death and stuff.”Lesson: Are you kidding? Did that actually sound good in her mind? If you don’t think it sounds good, don’t say it!2010 Five Fastest Rising Google Search Terms
    1. chatroulette
    2. ipad
    3. Justin Bieber
    4. Nicki Minaj
    5. friv

Google’s Zeitgeist ReportThis proves that people are searching mostly meaningless subjects and intellectual searches don’t rank high on the Richter scale of the Internet audience majority. The Internet audience is looking for resources but primarily focuses on entertainment.

Make every year a chance to learn from others mistakes so you can avoid them, and laugh while you do it!

 


How Hearst Claimed 800,000 Digital Subscribers

Posted by on Jan 2, 2013 in Blog, Facebook, Marketing, Social Media Bug Bites, Timely Business News, Twitter | 0 comments

How Hearst Claimed 800,000 Digital Subscribers


Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.

Carey (pictured) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.

Conde Nast, one of Hearst’s biggest rivals, has 500,000 digital-only subscriber/single copy sales and 1.5 million customers who choose a print/digital combination, but “It’s not an apples-to-apples co…
Continue reading…

More About: hearst, magazines, tablets

read more

Digital Marketing How to Succeed at Failure

Posted by on Dec 4, 2012 in Blog, Marketing, Online Marketing, SEO, Timely Business News | 11 comments

Digital Marketing  How to Succeed at Failure

We preach. We advise. We recommend. We execute.

11 Rules to Insure You Fail Miserably

Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I decided to create a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.

1.    Keep Upper Management in the Dark

Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing. Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”

Learn the other ways to fail and share with your colleagues so you can avoid the marketing dumps!

read more

Social Media Expected to Top 9 Billion in Ad Sales 2016

Posted by on Dec 4, 2012 in Advertising, Blog, Facebook, Social Media Bug Bites, Twitter | 11 comments

Social Media Expected to Top 9 Billion in Ad Sales 2016

Social Media Ad Revenues to Top $9 Billion

Honestly, if you aren’t on board with social media advertising when spending is about to double by 2016, you’re missing the boat. Spending in 2012 on social media advertising was $4.6 billion – BILLION!

BIA/Kelsey has issued a prediction that U.S. social media ad revenues will top $9.2 billion by 2016, precisely double that of 2012.

Google gobbles up $9.2 billion in ad revenues before breakfast but social media advertising has been slower going. But Black Friday may be to thank for doubling social media ad revenues with successful Black Friday social media promotions.

Where’s the Money Coming From?
The report doesn’t say where the ad spending will come from. Watch out print publications. Print advertising revenues will likely drop.

Maybe with $9 billion in revenue, social media sites will actually start turning a profit. One thing is for sure the profit margins are sure to be better for social media sites than small American businesses.

Learn more before you get behind the social media advertising bus.

read more

Customer Satisfaction Competition for Online Retailers

Posted by on Dec 3, 2012 in Blog, Customer Service, Online Marketing, Timely Business News | 0 comments

Customer Satisfaction Competition for Online Retailers

Customer Satisfaction – Which Online Retailers Delivered

Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report! Whether marketing in Naples or Tennessee customers matter.

The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.

Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is personalization for Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.

We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City. Learn customer satisfaction tips in this article!

read more

Publicity Solutions for Newsworthy Media Coverage

Posted by on Nov 14, 2012 in Blog, Press Promotions, Public Relations | 9 comments

What Makes Press Releases Newsworthy?

One task for boosting publicity is to write press releases from the media’s point-of-view including both print media and bloggers. In terms of public relations, no media is old media – public relations calls for creativity…and thinking of your audience.

A board of directors may find a new CEO exciting, but….unless the company sending this type of announcement is a national brand, this type of press release will hit the editor’s waste basket.

Publicity: Promoting or gaining exposure for a business or an organization’s project such as a special event. It is a key part of strategic marketing plans, which every business should have.

read more

When Should I Post Facebook Status Updates

Posted by on Oct 25, 2012 in Blog, Social Media Bug Bites, Timely Business News | 0 comments

When Should I Post Facebook Status Updates

when do i post facebook status updates, social media posting
When are you posting Facebook status updates? You may be doing it wrong! Get the latest research on when to post on Facebook and answer the question: When Should I Post on Facebook? If you’re not posting on the weekend, your business is missing out on connections – quick tips to learn from Buddy Media’s report on Facebook Engagement.

read more

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

Posted by on Sep 30, 2012 in Blog, Online Marketing, Timely Business News | 7 comments

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

A May 2012 report by Harvard Business Review shows many businesses are getting it all wrong trying to connect with consumer online failing to produce simplified decision making processes using comparative shopping tools which consumers are demanding. Get 3 quick tips that will boost your online sales!

read more

New Media Strategies for Print Ads

Posted by on Sep 17, 2012 in Blog | 4 comments

New Media Strategies Incorporate Print Ad Campaigns

Fully integrated marketing experiences for consumers with “new media” strategies boost advertising ROI (return-on-investment).

Inbound marketing is key for empowering conventional print ads to improve online traffic.

With new media strategies, advertisements use a QR code (quick response code) so consumers can immediately access online products, videos, press releases, blogs and other information More than QR codes, campaigns are now using mobile apps to deliver “private tours” or experiences.

Strategic marketing is integrated marketing is inbound marketing and is today, tomorrow and the future.

Forrester, a research firm, reported in June 2012:

20% of all smartphone users scanned and connected with online information using QR Codes in May 2012, an increase in inbound marketing since May 2011

Inbound marketing results are expected to jump through 2016 with new media strategies including QR codes, mobile apps, online videos connected with print ads, direct mail and much more.

Volkswagen Introduced Virtual Test Drive in a Print Ad

Consumers actually could TEST DRIVE A VW in print ads.

read more

Presidential Candidates Ranked on Social Media Voter Engagement

Posted by on Sep 11, 2012 in Blog, Election Marketing, Social Media Bug Bites | 10 comments

Presidential Candidates Ranked on Social Media Voter Engagement

Should we really gauge Presidential candidates based on their campaign social media engagement? If this is how decide on a President, our blog analyzes the trouble the United States voters could moving the country towards.

Is Social Media Really King in Elections?

Debate with us about the role social media should play and learn how your opinions online can make a difference for your own personal cause!

read more

PR Nightmares Can Happen To You

Posted by on Jul 23, 2012 in Blog, Press Promotions, Public Relations, Tourism Marketing | 7 comments

PR Nightmares Can Happen To You

A Hallandale Beach, Fla. Lifeguard is fired for saving a man’s life out of his zone. After two weeks of bad PR coverage, the company suddenly decides to give Lopez his job back. What bad PR decisions did this Florida company make? We analyze the case and include a fun Youtube video about the story! Read on….

read more