Funniest Dumbest News of 2010


Contact DREAMFly Marketing

 

Dumbest News in Naples, Florida and U.S. for 2010

What made us laugh or scratch our heads – In no particular order – drum roll please…

dumbest news, world's fattest woman, leanne salt

Leanne Salt set a goal to become fattest woman, until she had to think about her children.

 

  • Dumbest news in Naples, Florida for 2010 has to be Jackson Labs. Collier County, Florida Government informed tax payers it was a good idea to give $25 million to Jackson Labs, a private company, as an economic development incentive without local hire and repayment requirements.Lesson: Apparently if you can promise jobs, local governments will just give you money FREE! Why isn’t every business pulling this greedy stunt?
  • Woman Tells News She Wants to the Be World’s Fattest Woman at 1,000 lbsLesson: Later the woman vowed to lose weight after giving birth to triplets. At least she realized her stupidity lol! What doesn’t sound cool really isn’t cool!

    BP CEO Tony Hayward, BE oil spill, stupid oil spill statements, stupid news

    Protestors deliver BP a message following controversial statement by former CEO.

  • BP Former CEO Tony Hayword’s dumbest oil spill statement: “We’re sorry for the massive disruption it’s caused their lives. There’s no one who wants this over more than I do. I would like my life back.”Lesson: This is why firms like DREAMFly have clients! Think before you speak or let someone think for you!
  • LA Ranks Among Dumbest CitiesLesson: This leads us to the next “dumb news” item
  • Dumbest celebrity statement by Mariah Carey: “Whenever I watch TV and see those poor starving kids all over the world, I can’t help but cry. I mean I’d love to be skinny like that but not with all those flies and death and stuff.”Lesson: Are you kidding? Did that actually sound good in her mind? If you don’t think it sounds good, don’t say it!2010 Five Fastest Rising Google Search Terms
    1. chatroulette
    2. ipad
    3. Justin Bieber
    4. Nicki Minaj
    5. friv

Google’s Zeitgeist ReportThis proves that people are searching mostly meaningless subjects and intellectual searches don’t rank high on the Richter scale of the Internet audience majority. The Internet audience is looking for resources but primarily focuses on entertainment.

Make every year a chance to learn from others mistakes so you can avoid them, and laugh while you do it!

 


How Hearst Claimed 800,000 Digital Subscribers

Posted by on Jan 2, 2013 in Blog, Facebook, Marketing, Social Media Bug Bites, Timely Business News, Twitter | 0 comments

How Hearst Claimed 800,000 Digital Subscribers


Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.

Carey (pictured) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.

Conde Nast, one of Hearst’s biggest rivals, has 500,000 digital-only subscriber/single copy sales and 1.5 million customers who choose a print/digital combination, but “It’s not an apples-to-apples co…
Continue reading…

More About: hearst, magazines, tablets

read more

Digital Marketing How to Succeed at Failure

Posted by on Dec 4, 2012 in Blog, Marketing, Online Marketing, SEO, Timely Business News | 11 comments

Digital Marketing  How to Succeed at Failure

We preach. We advise. We recommend. We execute.

11 Rules to Insure You Fail Miserably

Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I decided to create a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.

1.    Keep Upper Management in the Dark

Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing. Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”

Learn the other ways to fail and share with your colleagues so you can avoid the marketing dumps!

read more

Social Media Expected to Top 9 Billion in Ad Sales 2016

Posted by on Dec 4, 2012 in Advertising, Blog, Facebook, Social Media Bug Bites, Twitter | 11 comments

Social Media Expected to Top 9 Billion in Ad Sales 2016

Social Media Ad Revenues to Top $9 Billion

Honestly, if you aren’t on board with social media advertising when spending is about to double by 2016, you’re missing the boat. Spending in 2012 on social media advertising was $4.6 billion – BILLION!

BIA/Kelsey has issued a prediction that U.S. social media ad revenues will top $9.2 billion by 2016, precisely double that of 2012.

Google gobbles up $9.2 billion in ad revenues before breakfast but social media advertising has been slower going. But Black Friday may be to thank for doubling social media ad revenues with successful Black Friday social media promotions.

Where’s the Money Coming From?
The report doesn’t say where the ad spending will come from. Watch out print publications. Print advertising revenues will likely drop.

Maybe with $9 billion in revenue, social media sites will actually start turning a profit. One thing is for sure the profit margins are sure to be better for social media sites than small American businesses.

Learn more before you get behind the social media advertising bus.

read more

Customer Satisfaction Competition for Online Retailers

Posted by on Dec 3, 2012 in Blog, Customer Service, Online Marketing, Timely Business News | 0 comments

Customer Satisfaction Competition for Online Retailers

Customer Satisfaction – Which Online Retailers Delivered

Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report! Whether marketing in Naples or Tennessee customers matter.

The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.

Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is personalization for Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.

We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City. Learn customer satisfaction tips in this article!

read more

Publicity Solutions for Newsworthy Media Coverage

Posted by on Nov 14, 2012 in Blog, Press Promotions, Public Relations | 9 comments

What Makes Press Releases Newsworthy?

One task for boosting publicity is to write press releases from the media’s point-of-view including both print media and bloggers. In terms of public relations, no media is old media – public relations calls for creativity…and thinking of your audience.

A board of directors may find a new CEO exciting, but….unless the company sending this type of announcement is a national brand, this type of press release will hit the editor’s waste basket.

Publicity: Promoting or gaining exposure for a business or an organization’s project such as a special event. It is a key part of strategic marketing plans, which every business should have.

read more

When Should I Post Facebook Status Updates

Posted by on Oct 25, 2012 in Blog, Social Media Bug Bites, Timely Business News | 0 comments

When Should I Post Facebook Status Updates

when do i post facebook status updates, social media posting
When are you posting Facebook status updates? You may be doing it wrong! Get the latest research on when to post on Facebook and answer the question: When Should I Post on Facebook? If you’re not posting on the weekend, your business is missing out on connections – quick tips to learn from Buddy Media’s report on Facebook Engagement.

read more

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

Posted by on Sep 30, 2012 in Blog, Online Marketing, Timely Business News | 7 comments

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

A May 2012 report by Harvard Business Review shows many businesses are getting it all wrong trying to connect with consumer online failing to produce simplified decision making processes using comparative shopping tools which consumers are demanding. Get 3 quick tips that will boost your online sales!

read more

New Media Strategies for Print Ads

Posted by on Sep 17, 2012 in Blog | 4 comments

New Media Strategies Incorporate Print Ad Campaigns

Fully integrated marketing experiences for consumers with “new media” strategies boost advertising ROI (return-on-investment).

Inbound marketing is key for empowering conventional print ads to improve online traffic.

With new media strategies, advertisements use a QR code (quick response code) so consumers can immediately access online products, videos, press releases, blogs and other information More than QR codes, campaigns are now using mobile apps to deliver “private tours” or experiences.

Strategic marketing is integrated marketing is inbound marketing and is today, tomorrow and the future.

Forrester, a research firm, reported in June 2012:

20% of all smartphone users scanned and connected with online information using QR Codes in May 2012, an increase in inbound marketing since May 2011

Inbound marketing results are expected to jump through 2016 with new media strategies including QR codes, mobile apps, online videos connected with print ads, direct mail and much more.

Volkswagen Introduced Virtual Test Drive in a Print Ad

Consumers actually could TEST DRIVE A VW in print ads.

read more

Presidential Candidates Ranked on Social Media Voter Engagement

Posted by on Sep 11, 2012 in Blog, Election Marketing, Social Media Bug Bites | 10 comments

Presidential Candidates Ranked on Social Media Voter Engagement

Should we really gauge Presidential candidates based on their campaign social media engagement? If this is how decide on a President, our blog analyzes the trouble the United States voters could moving the country towards.

Is Social Media Really King in Elections?

Debate with us about the role social media should play and learn how your opinions online can make a difference for your own personal cause!

read more

PR Nightmares Can Happen To You

Posted by on Jul 23, 2012 in Blog, Press Promotions, Public Relations, Tourism Marketing | 7 comments

PR Nightmares Can Happen To You

A Hallandale Beach, Fla. Lifeguard is fired for saving a man’s life out of his zone. After two weeks of bad PR coverage, the company suddenly decides to give Lopez his job back. What bad PR decisions did this Florida company make? We analyze the case and include a fun Youtube video about the story! Read on….

read more

Newspapers Fight Communication Revolution


Subscribe to the DREAMFly Marketing Blog.
Contact DREAMFly Marketing

Newspapers Fight War With Communication Revolution: Is it the death of newspapers?

Moments define us as people. Moments define historical times.

Now, the world is knee deep in a communication revolution defined by the moment consumers began choosing social media communication and cell phone texting over traditional communication methods.

Most people receive text alerts of daily news on their cell phones or have applications that feed it to them directly, removing the need for purchasing a printed newspaper. This creates a challenge for businesses to reach consumers with a method they understand.

NEWSPAPER DECLINING NUMBERS PREFACE CHANGE
On April 27, 2009, New York Times reporter Tim Arango reported that just in 2009 newspaper sales had declined by 7 percent on average, which may not sound like a resounding cry for help, until you hear all of the statistics.

The top 25 newspapers in the U.S. all, in 2009, reported declines in circulation except for the Wall Street Journal, primarily because it is a must have for businesses and investors. According to the Audit Bureau of Circulations, in the 2009 New York Times article, the New York Post reported a 20.6 percent decline in its circulation! (click to read Arango’s full article)

“One shouldn’t be in denial that this represents people quitting newspapers to get news from the Web,” Mr. [Rick] Edmonds said. Edmonds during the interview was the media business analyst at the Poynter Institute, a nonprofit organization that owns The St. Petersburg Times in Florida.

Gannett, the largest newspaper publisher in the U.S., has reported an increase in profits for the second quarter of 2010. The company’s secret however is not printed newspapers, it is other magazines as well as a Yahoo partnership for online advertising using behavioral analysis of online readers. (read more…)

COMMUNICATION REVOLUTION EXPANDS BUSINESS CHALLENGES
Since the fall of 2008, newspaper sales have declined at an accelerated rate, confusing many business owners about how to reach consumers.

“Newspaper Web sites attract more than 73 million unique visitors each month, on average, according to an analysis by Nielsen Online for the Newspaper Association of America,” (Business Insider the Wire, July 16, 2010).

Internet advertising expands a business’s reach a million times beyond what a printed newspaper can offer. With that benefit, comes a challenge in understanding the World Wide Web, what online advertising sites work and for who.

This is precisely why newspapers, magazines and other print publications are now focusing more heavily on online readership offering partnerships with Google, Yahoo and other behavioral-based search engines to produce online advertising in an effort to ward off the death of newspapers.

Rick’s List, a CNN news program, hosted by journalist/anchor Rick Sanchez raised the consumer and news interaction level by allowing Tweets on-air during the show. Sanchez covers news based on his chosen Twitter lists and feeds and fans can message him during the two hour TV program. He single handedly changed consumers interaction with TV news, yet, print publisher seem married to stagnet written material rather than interactive reader experiences. Webinars or online community meetings could even be options for online newspapers.

Advertisers now rely on paid online advertising, social media advertising both paid and free as well as article submission sites to influence consumers.

If texts are preferred over cell phone calls, as reported in the Wall Street Journal, then I wonder what our children will be talking about when the next communication revolution breaks.

Will printed newspapers be alive then? ……I’d confidently guess no.

To contact DREAMFly Marketing, click here.


How Hearst Claimed 800,000 Digital Subscribers

Posted by on Jan 2, 2013 in Blog, Facebook, Marketing, Social Media Bug Bites, Timely Business News, Twitter | 0 comments

How Hearst Claimed 800,000 Digital Subscribers


Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.

Carey (pictured) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.

Conde Nast, one of Hearst’s biggest rivals, has 500,000 digital-only subscriber/single copy sales and 1.5 million customers who choose a print/digital combination, but “It’s not an apples-to-apples co…
Continue reading…

More About: hearst, magazines, tablets

read more

Digital Marketing How to Succeed at Failure

Posted by on Dec 4, 2012 in Blog, Marketing, Online Marketing, SEO, Timely Business News | 11 comments

Digital Marketing  How to Succeed at Failure

We preach. We advise. We recommend. We execute.

11 Rules to Insure You Fail Miserably

Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I decided to create a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.

1.    Keep Upper Management in the Dark

Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing. Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”

Learn the other ways to fail and share with your colleagues so you can avoid the marketing dumps!

read more

Social Media Expected to Top 9 Billion in Ad Sales 2016

Posted by on Dec 4, 2012 in Advertising, Blog, Facebook, Social Media Bug Bites, Twitter | 11 comments

Social Media Expected to Top 9 Billion in Ad Sales 2016

Social Media Ad Revenues to Top $9 Billion

Honestly, if you aren’t on board with social media advertising when spending is about to double by 2016, you’re missing the boat. Spending in 2012 on social media advertising was $4.6 billion – BILLION!

BIA/Kelsey has issued a prediction that U.S. social media ad revenues will top $9.2 billion by 2016, precisely double that of 2012.

Google gobbles up $9.2 billion in ad revenues before breakfast but social media advertising has been slower going. But Black Friday may be to thank for doubling social media ad revenues with successful Black Friday social media promotions.

Where’s the Money Coming From?
The report doesn’t say where the ad spending will come from. Watch out print publications. Print advertising revenues will likely drop.

Maybe with $9 billion in revenue, social media sites will actually start turning a profit. One thing is for sure the profit margins are sure to be better for social media sites than small American businesses.

Learn more before you get behind the social media advertising bus.

read more

Customer Satisfaction Competition for Online Retailers

Posted by on Dec 3, 2012 in Blog, Customer Service, Online Marketing, Timely Business News | 0 comments

Customer Satisfaction Competition for Online Retailers

Customer Satisfaction – Which Online Retailers Delivered

Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report! Whether marketing in Naples or Tennessee customers matter.

The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.

Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is personalization for Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.

We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City. Learn customer satisfaction tips in this article!

read more

Publicity Solutions for Newsworthy Media Coverage

Posted by on Nov 14, 2012 in Blog, Press Promotions, Public Relations | 9 comments

What Makes Press Releases Newsworthy?

One task for boosting publicity is to write press releases from the media’s point-of-view including both print media and bloggers. In terms of public relations, no media is old media – public relations calls for creativity…and thinking of your audience.

A board of directors may find a new CEO exciting, but….unless the company sending this type of announcement is a national brand, this type of press release will hit the editor’s waste basket.

Publicity: Promoting or gaining exposure for a business or an organization’s project such as a special event. It is a key part of strategic marketing plans, which every business should have.

read more

When Should I Post Facebook Status Updates

Posted by on Oct 25, 2012 in Blog, Social Media Bug Bites, Timely Business News | 0 comments

When Should I Post Facebook Status Updates

when do i post facebook status updates, social media posting
When are you posting Facebook status updates? You may be doing it wrong! Get the latest research on when to post on Facebook and answer the question: When Should I Post on Facebook? If you’re not posting on the weekend, your business is missing out on connections – quick tips to learn from Buddy Media’s report on Facebook Engagement.

read more

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

Posted by on Sep 30, 2012 in Blog, Online Marketing, Timely Business News | 7 comments

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

A May 2012 report by Harvard Business Review shows many businesses are getting it all wrong trying to connect with consumer online failing to produce simplified decision making processes using comparative shopping tools which consumers are demanding. Get 3 quick tips that will boost your online sales!

read more

New Media Strategies for Print Ads

Posted by on Sep 17, 2012 in Blog | 4 comments

New Media Strategies Incorporate Print Ad Campaigns

Fully integrated marketing experiences for consumers with “new media” strategies boost advertising ROI (return-on-investment).

Inbound marketing is key for empowering conventional print ads to improve online traffic.

With new media strategies, advertisements use a QR code (quick response code) so consumers can immediately access online products, videos, press releases, blogs and other information More than QR codes, campaigns are now using mobile apps to deliver “private tours” or experiences.

Strategic marketing is integrated marketing is inbound marketing and is today, tomorrow and the future.

Forrester, a research firm, reported in June 2012:

20% of all smartphone users scanned and connected with online information using QR Codes in May 2012, an increase in inbound marketing since May 2011

Inbound marketing results are expected to jump through 2016 with new media strategies including QR codes, mobile apps, online videos connected with print ads, direct mail and much more.

Volkswagen Introduced Virtual Test Drive in a Print Ad

Consumers actually could TEST DRIVE A VW in print ads.

read more

Presidential Candidates Ranked on Social Media Voter Engagement

Posted by on Sep 11, 2012 in Blog, Election Marketing, Social Media Bug Bites | 10 comments

Presidential Candidates Ranked on Social Media Voter Engagement

Should we really gauge Presidential candidates based on their campaign social media engagement? If this is how decide on a President, our blog analyzes the trouble the United States voters could moving the country towards.

Is Social Media Really King in Elections?

Debate with us about the role social media should play and learn how your opinions online can make a difference for your own personal cause!

read more

PR Nightmares Can Happen To You

Posted by on Jul 23, 2012 in Blog, Press Promotions, Public Relations, Tourism Marketing | 7 comments

PR Nightmares Can Happen To You

A Hallandale Beach, Fla. Lifeguard is fired for saving a man’s life out of his zone. After two weeks of bad PR coverage, the company suddenly decides to give Lopez his job back. What bad PR decisions did this Florida company make? We analyze the case and include a fun Youtube video about the story! Read on….

read more

Making Business News Newsworthy Part 3


Responding to a Facebook or Twitter ad? Click here.
Subscribe to the DREAMFly Marketing Blog.

Part 3 of a 3 Part Series
Making Business News Newsworthy:

In part 1, readers learned what is classified as newsworthy news. In part 2, readers learned the tricks of writing successful press releases to produce results from media outlets.

In this final part of the series, part 3, learn how to send and where to send that captivating press release to deliver results. Where should it go and how?

Part 3: How to Send a Press Release

  • Establish a list of local media outlets
  • Use free online press release distribution websites
  • Analyze if paid national distribution is cost effective

Establish a list of local media outlets

For small to medium businesses in a city that is a not a major metropolitan area such as New York City or Los Angeles, you should be able to create a media list fairly quickly.

To submit a press release to a newspaper, is fairly simple as most newspaper websites include a news submission area. I recommend creating a distribution email list.

Visit various media outlet’s websites by Google searching “media outlets in [your area]” and identify emails for your media list:

  • Reporters assigned to your news subject
  • Editors over newspaper content – there are many sections
  • Assignment desk emails for television news
  • TV reporters covering your “beat” or area
  • Fax numbers for each media outlet

Creating a list for my area in Naples, Fla. for example took about one to two hours. You also have the option of buying media lists from a number of online providers, just search Google. But unless you are in a very large metropolitan area, it is really a waste of money to pay for a list, as they are often outdated.

Use Free Online Press Release Distribution Websites

Nearly all newspapers allow you to submit for free online and often that works better than emailing attachments. The Associated Press news release submission area, is simple to use. But you cannot attach releases, you must copy and paste them into an email.

Another great site where I have had international interest from press releases is Pitch Engine, an online press release distribution firm. They do not fax media. It is however a site media frequently visit. Although Ezine Articles is a great site, traditional “sales” news releases have trouble getting published and you would need to rewrite your company news just like a reporter would. So I only recommend it to those of you with time on your hands or staff to handle the responsibility.

Analyze if Paid National Distribution is Cost Effective

National distribution of a press release is very costly, especially for a small business, if you pay for it directly with an online source. Hiring a marketing firm such as DREAMFly Marketing makes sending a press release nationwide much more affordable. Think out of your area too! Your marketing firm does not have to be local. We are a Naples, Florida Marketing firm handling clients across the U.S., so look around.

If however your company is developing a cutting edge creation that you know is hitting it big, then it may make sense to invest money to distribute your press release nationally. When you hire a PR firm to distribute nationally, it is more expensive than doing it yourself, unless the firm is handling all sectors of your marketing plan.

Pitch Engine is a free site previously mentioned, but you may also pay between $19.99 and $49.99 for various newsroom plans so your releases never expire. PR Web charges $360 per news release if you want your news to be sent to premiere outlets such as USA Today.

PR Newswire has a lot of hidden costs, although boasts a low subscription fee. It costs $415 to have a logo on a subscriber’s online releases.

The only national distribution site I would confidently recommend for cost effective purposes and news reach is i-newswire. It is reasonably priced between $13.33 and $23.50 per press release and goes to many of the same media outlets as the more expensive distribution programs.

In summary, make sure you news is really news and ensure you are writing your business news just as a reporter would to ensure once you have your media lists, company news publishes seamlessly.

To subscribe to this blog, enter your email into mail champ on the top right of this website. To contact DREAMFly Marketing, click here.


How Hearst Claimed 800,000 Digital Subscribers

Posted by on Jan 2, 2013 in Blog, Facebook, Marketing, Social Media Bug Bites, Timely Business News, Twitter | 0 comments

How Hearst Claimed 800,000 Digital Subscribers


Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.

Carey (pictured) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.

Conde Nast, one of Hearst’s biggest rivals, has 500,000 digital-only subscriber/single copy sales and 1.5 million customers who choose a print/digital combination, but “It’s not an apples-to-apples co…
Continue reading…

More About: hearst, magazines, tablets

read more

Digital Marketing How to Succeed at Failure

Posted by on Dec 4, 2012 in Blog, Marketing, Online Marketing, SEO, Timely Business News | 11 comments

Digital Marketing  How to Succeed at Failure

We preach. We advise. We recommend. We execute.

11 Rules to Insure You Fail Miserably

Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I decided to create a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.

1.    Keep Upper Management in the Dark

Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing. Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”

Learn the other ways to fail and share with your colleagues so you can avoid the marketing dumps!

read more

Social Media Expected to Top 9 Billion in Ad Sales 2016

Posted by on Dec 4, 2012 in Advertising, Blog, Facebook, Social Media Bug Bites, Twitter | 11 comments

Social Media Expected to Top 9 Billion in Ad Sales 2016

Social Media Ad Revenues to Top $9 Billion

Honestly, if you aren’t on board with social media advertising when spending is about to double by 2016, you’re missing the boat. Spending in 2012 on social media advertising was $4.6 billion – BILLION!

BIA/Kelsey has issued a prediction that U.S. social media ad revenues will top $9.2 billion by 2016, precisely double that of 2012.

Google gobbles up $9.2 billion in ad revenues before breakfast but social media advertising has been slower going. But Black Friday may be to thank for doubling social media ad revenues with successful Black Friday social media promotions.

Where’s the Money Coming From?
The report doesn’t say where the ad spending will come from. Watch out print publications. Print advertising revenues will likely drop.

Maybe with $9 billion in revenue, social media sites will actually start turning a profit. One thing is for sure the profit margins are sure to be better for social media sites than small American businesses.

Learn more before you get behind the social media advertising bus.

read more

Customer Satisfaction Competition for Online Retailers

Posted by on Dec 3, 2012 in Blog, Customer Service, Online Marketing, Timely Business News | 0 comments

Customer Satisfaction Competition for Online Retailers

Customer Satisfaction – Which Online Retailers Delivered

Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report! Whether marketing in Naples or Tennessee customers matter.

The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.

Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is personalization for Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.

We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City. Learn customer satisfaction tips in this article!

read more

Publicity Solutions for Newsworthy Media Coverage

Posted by on Nov 14, 2012 in Blog, Press Promotions, Public Relations | 9 comments

What Makes Press Releases Newsworthy?

One task for boosting publicity is to write press releases from the media’s point-of-view including both print media and bloggers. In terms of public relations, no media is old media – public relations calls for creativity…and thinking of your audience.

A board of directors may find a new CEO exciting, but….unless the company sending this type of announcement is a national brand, this type of press release will hit the editor’s waste basket.

Publicity: Promoting or gaining exposure for a business or an organization’s project such as a special event. It is a key part of strategic marketing plans, which every business should have.

read more

When Should I Post Facebook Status Updates

Posted by on Oct 25, 2012 in Blog, Social Media Bug Bites, Timely Business News | 0 comments

When Should I Post Facebook Status Updates

when do i post facebook status updates, social media posting
When are you posting Facebook status updates? You may be doing it wrong! Get the latest research on when to post on Facebook and answer the question: When Should I Post on Facebook? If you’re not posting on the weekend, your business is missing out on connections – quick tips to learn from Buddy Media’s report on Facebook Engagement.

read more

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

Posted by on Sep 30, 2012 in Blog, Online Marketing, Timely Business News | 7 comments

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

A May 2012 report by Harvard Business Review shows many businesses are getting it all wrong trying to connect with consumer online failing to produce simplified decision making processes using comparative shopping tools which consumers are demanding. Get 3 quick tips that will boost your online sales!

read more

New Media Strategies for Print Ads

Posted by on Sep 17, 2012 in Blog | 4 comments

New Media Strategies Incorporate Print Ad Campaigns

Fully integrated marketing experiences for consumers with “new media” strategies boost advertising ROI (return-on-investment).

Inbound marketing is key for empowering conventional print ads to improve online traffic.

With new media strategies, advertisements use a QR code (quick response code) so consumers can immediately access online products, videos, press releases, blogs and other information More than QR codes, campaigns are now using mobile apps to deliver “private tours” or experiences.

Strategic marketing is integrated marketing is inbound marketing and is today, tomorrow and the future.

Forrester, a research firm, reported in June 2012:

20% of all smartphone users scanned and connected with online information using QR Codes in May 2012, an increase in inbound marketing since May 2011

Inbound marketing results are expected to jump through 2016 with new media strategies including QR codes, mobile apps, online videos connected with print ads, direct mail and much more.

Volkswagen Introduced Virtual Test Drive in a Print Ad

Consumers actually could TEST DRIVE A VW in print ads.

read more

Presidential Candidates Ranked on Social Media Voter Engagement

Posted by on Sep 11, 2012 in Blog, Election Marketing, Social Media Bug Bites | 10 comments

Presidential Candidates Ranked on Social Media Voter Engagement

Should we really gauge Presidential candidates based on their campaign social media engagement? If this is how decide on a President, our blog analyzes the trouble the United States voters could moving the country towards.

Is Social Media Really King in Elections?

Debate with us about the role social media should play and learn how your opinions online can make a difference for your own personal cause!

read more

PR Nightmares Can Happen To You

Posted by on Jul 23, 2012 in Blog, Press Promotions, Public Relations, Tourism Marketing | 7 comments

PR Nightmares Can Happen To You

A Hallandale Beach, Fla. Lifeguard is fired for saving a man’s life out of his zone. After two weeks of bad PR coverage, the company suddenly decides to give Lopez his job back. What bad PR decisions did this Florida company make? We analyze the case and include a fun Youtube video about the story! Read on….

read more

Making Business Newsworthy Part 2


Responding to a Facebook or Twitter ad? Click here.

Part 2 of a 3 Part Series
Making Business News Newsworthy:

photo of typing on a keyboard

Subscribe to this blog in the right column’s blog feed subscription box.

In part 1, readers learned how to determine if business news really is news. Click here to view part one.

Part 2: Writing a Capturing News Release

  • Write a release for the public not your company
  • Adhere to the Associated Press Stylebook writing standards
  • Hit readers over the head with a shocking or punchy lead
  • KISS your release, Keep It Simple Stupid
  • Releases should specific to media outlet specialties

Writing Releases for the Public Not Your Company

The best way to explain this is to show an example with comparisons. Below is an example of a lead written with the company in mind:

Anderson Parks is proud to announce the grand opening of its newest park, Green Park, on Sept. 12 at 11 a.m. at 2222 Greenway Circle. This marks a park accomplishment for the department in providing more green space without additional staffing costs.

Below is a better take on the same news keeping readers and news reporters in mind:

Residents and visitors will appreciate Green Park, the newest park in Anderson, Fla., because the park’s preserve will provide an up close experience with a number of wildlife including 42 species of birds. On Sept. 12 at 11 a.m., the Anderson Parks Department will host a grand opening for Green Park located at 2222 Greenway Circle.

The second release told the benefits to the reader of the new park up front, whereas the first lead patted the company on the back. Big difference! The media should be able to copy and paste your news release, and when is the last time a newspaper lead a story with text supporting a company?

Adhere to Associated Press Stylebook Writing Standards

The Associated Press (AP) Stylebook acts as a basic guideline for media writing and make it easier for media to use your releases as written. Highlights of those standards are:

  • Numbers are spelled out one to nine
  • Numbers 10 and above use numerals or a combination thereof
  • Months are spelled out if not used with specific dates
  • Abbreviate Jan. Feb. Aug. Sept. Oct. Nov. Dec. if used with specific dates such as Sept. 1, 2010
  • State abbreviations are specific such as Florida is Fla.
  • Abbreviate St., Blvd., Ave. if with the numeric portion of an address such as 2121 Langly Blvd.

More AP writing rules are answered on the Associated Press website. For immediate online access to the AP Stylebook, click here.

Hit Readers Over the Head With Punch Leads

An over-the-top lead can work, but is not for every news release. An example of one that works:

Imagine for a moment a man is flying through your neighborhood wearing a bright red cape and gold leotard, just as you are outside looking up wondering if there is any way to save your home from foreclosure. Kissimmee, Fla. realtor Paul Antonelli is claiming to be a superhero that will help homeowners get out of trouble.

Clearly, this realtor is not a superhero, but playing off the radio show’s superhero logo sets this press release apart. What is not appropriate as a “punchy” lead is: “Shelter X announces it will euthanize 400 animals this week, if more people do not adopt.” That would prompt people to adopt for the wrong reasons. Be clear with your lead what you are calling readers to do.

KISS Your Release, Keep It Simple Stupid

Most of us fail to follow this very basic writing rule. In a press release, do not include every single detail. Highlight important facts including the who, what, when and where of the news item.

Drive readers to websites or social media sites to connect with you and learn more there.

For contests or deadline-oriented news, always, always, always send out at least three press releases starting four to six weeks in advance.

The first press release of four for Challenge to Change, a weight loss contest with cosmetic surgery as the grand prize, provides basic sign up information and a lot of details.

Subsequent releases will be briefer focusing on contest benefits and deadlines to increase media exposure.

Releases Should Be Specific to Media Outlet Specialties

If you are sending press release to a children’s magazine, the writing should be softer and generally child-focused. The Superhero Realtor press release above, for example would need rewritten as:

Kissimmee-based Realtor Paul Antonelli is hoping his new radio show will save children and families from becoming homeless by providing assistance to families in danger of home foreclosure.

If a magazine you want to have your news published in does not publish long articles, then it may be best to send a personal email to a writer at the magazine instead. This may get you further than a press release.

The final part of the 3-part series for Making Your Business News Newsworthy covers: How to Send a Press Release. If you have questions, click this link to email DREAMFly Marketing.


How Hearst Claimed 800,000 Digital Subscribers

Posted by on Jan 2, 2013 in Blog, Facebook, Marketing, Social Media Bug Bites, Timely Business News, Twitter | 0 comments

How Hearst Claimed 800,000 Digital Subscribers


Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.

Carey (pictured) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.

Conde Nast, one of Hearst’s biggest rivals, has 500,000 digital-only subscriber/single copy sales and 1.5 million customers who choose a print/digital combination, but “It’s not an apples-to-apples co…
Continue reading…

More About: hearst, magazines, tablets

read more

Digital Marketing How to Succeed at Failure

Posted by on Dec 4, 2012 in Blog, Marketing, Online Marketing, SEO, Timely Business News | 11 comments

Digital Marketing  How to Succeed at Failure

We preach. We advise. We recommend. We execute.

11 Rules to Insure You Fail Miserably

Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I decided to create a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.

1.    Keep Upper Management in the Dark

Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing. Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”

Learn the other ways to fail and share with your colleagues so you can avoid the marketing dumps!

read more

Social Media Expected to Top 9 Billion in Ad Sales 2016

Posted by on Dec 4, 2012 in Advertising, Blog, Facebook, Social Media Bug Bites, Twitter | 11 comments

Social Media Expected to Top 9 Billion in Ad Sales 2016

Social Media Ad Revenues to Top $9 Billion

Honestly, if you aren’t on board with social media advertising when spending is about to double by 2016, you’re missing the boat. Spending in 2012 on social media advertising was $4.6 billion – BILLION!

BIA/Kelsey has issued a prediction that U.S. social media ad revenues will top $9.2 billion by 2016, precisely double that of 2012.

Google gobbles up $9.2 billion in ad revenues before breakfast but social media advertising has been slower going. But Black Friday may be to thank for doubling social media ad revenues with successful Black Friday social media promotions.

Where’s the Money Coming From?
The report doesn’t say where the ad spending will come from. Watch out print publications. Print advertising revenues will likely drop.

Maybe with $9 billion in revenue, social media sites will actually start turning a profit. One thing is for sure the profit margins are sure to be better for social media sites than small American businesses.

Learn more before you get behind the social media advertising bus.

read more

Customer Satisfaction Competition for Online Retailers

Posted by on Dec 3, 2012 in Blog, Customer Service, Online Marketing, Timely Business News | 0 comments

Customer Satisfaction Competition for Online Retailers

Customer Satisfaction – Which Online Retailers Delivered

Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report! Whether marketing in Naples or Tennessee customers matter.

The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.

Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is personalization for Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.

We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City. Learn customer satisfaction tips in this article!

read more

Publicity Solutions for Newsworthy Media Coverage

Posted by on Nov 14, 2012 in Blog, Press Promotions, Public Relations | 9 comments

What Makes Press Releases Newsworthy?

One task for boosting publicity is to write press releases from the media’s point-of-view including both print media and bloggers. In terms of public relations, no media is old media – public relations calls for creativity…and thinking of your audience.

A board of directors may find a new CEO exciting, but….unless the company sending this type of announcement is a national brand, this type of press release will hit the editor’s waste basket.

Publicity: Promoting or gaining exposure for a business or an organization’s project such as a special event. It is a key part of strategic marketing plans, which every business should have.

read more

When Should I Post Facebook Status Updates

Posted by on Oct 25, 2012 in Blog, Social Media Bug Bites, Timely Business News | 0 comments

When Should I Post Facebook Status Updates

when do i post facebook status updates, social media posting
When are you posting Facebook status updates? You may be doing it wrong! Get the latest research on when to post on Facebook and answer the question: When Should I Post on Facebook? If you’re not posting on the weekend, your business is missing out on connections – quick tips to learn from Buddy Media’s report on Facebook Engagement.

read more

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

Posted by on Sep 30, 2012 in Blog, Online Marketing, Timely Business News | 7 comments

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

A May 2012 report by Harvard Business Review shows many businesses are getting it all wrong trying to connect with consumer online failing to produce simplified decision making processes using comparative shopping tools which consumers are demanding. Get 3 quick tips that will boost your online sales!

read more

New Media Strategies for Print Ads

Posted by on Sep 17, 2012 in Blog | 4 comments

New Media Strategies Incorporate Print Ad Campaigns

Fully integrated marketing experiences for consumers with “new media” strategies boost advertising ROI (return-on-investment).

Inbound marketing is key for empowering conventional print ads to improve online traffic.

With new media strategies, advertisements use a QR code (quick response code) so consumers can immediately access online products, videos, press releases, blogs and other information More than QR codes, campaigns are now using mobile apps to deliver “private tours” or experiences.

Strategic marketing is integrated marketing is inbound marketing and is today, tomorrow and the future.

Forrester, a research firm, reported in June 2012:

20% of all smartphone users scanned and connected with online information using QR Codes in May 2012, an increase in inbound marketing since May 2011

Inbound marketing results are expected to jump through 2016 with new media strategies including QR codes, mobile apps, online videos connected with print ads, direct mail and much more.

Volkswagen Introduced Virtual Test Drive in a Print Ad

Consumers actually could TEST DRIVE A VW in print ads.

read more

Presidential Candidates Ranked on Social Media Voter Engagement

Posted by on Sep 11, 2012 in Blog, Election Marketing, Social Media Bug Bites | 10 comments

Presidential Candidates Ranked on Social Media Voter Engagement

Should we really gauge Presidential candidates based on their campaign social media engagement? If this is how decide on a President, our blog analyzes the trouble the United States voters could moving the country towards.

Is Social Media Really King in Elections?

Debate with us about the role social media should play and learn how your opinions online can make a difference for your own personal cause!

read more

PR Nightmares Can Happen To You

Posted by on Jul 23, 2012 in Blog, Press Promotions, Public Relations, Tourism Marketing | 7 comments

PR Nightmares Can Happen To You

A Hallandale Beach, Fla. Lifeguard is fired for saving a man’s life out of his zone. After two weeks of bad PR coverage, the company suddenly decides to give Lopez his job back. What bad PR decisions did this Florida company make? We analyze the case and include a fun Youtube video about the story! Read on….

read more

Making Business Newsworthy Part 1


Responding to a Facebook or Twitter ad? Click here.

Part 1 of a 3 Part Series
Making Business News Newsworthy:

This 3 part series will be published over 4 weeks, so make sure to subscribe so you receive a full picture view of how to successfully make your business newsworthy.

PART 1: Learning What is Newsworthy

I can promise you there is only rule to obtaining media coverage:Make your business’s accomplishment newsworthy.

Most of you believe you can accomplish that one task easily, but you are mistaken. In fact, most business owners and managers are so close to the business, they tend to think every accomplishment is newsworthy.  If that’s true, why aren’t news reporters pounding down your door? As a marketing professional for 11 years and former television reporter and freelance journalist (1998-2004), I will provide you with some solid, easy to follow tips on how to turn your regular business updates into news flashes.

4 questions to gauge if your news is really news:

  1. Is it controversial or does it have interest for others outside your regular customers?
  2. Does it benefit the community or a group of people positively or negatively?
  3. Will it prompt comments or discussion within the community?
  4. Should anyone care except you (the owner)?

To be controversial or not to be

Controversy good and bad believe it or not will produce news and very often it has been said bad news coverage can actually be good news coverage. The exception to this rule would be extremely bad news that has an adverse effect on the population such as BP’s oil spill.

A good example of bad news that prompted bad and good news coverage and helped a company is Tylenol’s recall some years ago that actually improved company sales.

To benefit the community or not to benefit

If your business’s news will help others in the community or prove interesting, then it might be newsworthy. For example, if Shoney’s or Perkins offered free meals for a full week to anyone that would be newsworthy, because during these economic times many families are struggling to feed themselves.

What would NOT be newsworthy is a story about a park throwing a community open house to connect people with services. Why not you ask? Because there is no wow factor – it’s just an event.Another newsworthy “benefit” story example is if a fitness trainer were to say give away $5,000 to the biggest loser for a weight loss competition in a city rated at the top of the obesity or unhealthy lists.

News that prompts community comments good and bad

Remember this above all else. Even if people are outraged at your news, (maybe you are closing a factory or raising prices) news coverage is still news coverage.  Very often, outrage can route right back around into solid, good news about your business.

Many businesses fear bad media coverage as a result of a negative announcement. You CANNOT CONTROL WHAT THE MEDIA WRITES. What you can control is what you say and how you say it.

Example: local park where I live had some employees leave a special needs teen in a hot car for a couple of hours purely by accident – media was all over it – but the park system handled it brilliantly by investigating the incident, temporarily suspending employees, meeting with the teen’s parents and honestly answering the media’s questions.  Controversial news became “what the park did right” news.

Should anyone care about the news but you?

Sure your new tanning beds, your new car washing services or your restaurant’s new dish may be interesting to you, but who else really cares about it unless you give them a reason to care?

If you want to send out a press release to give your business a pat on the back, you are not going to get media coverage.

Examples of stories that made news because people cared:

  • Collier County animal shelter announced a potential end to pet adoptions if the budget was cut
  • A state announces increases to sales or income taxes
  • Oil drilling off Florida shores

General examples of what is newsworthy in today’s news climate:

  • A business closing after being open for more than 30 years
  • A business laying off people, even if it’s fewer than 10
  • Businesses offering discounts or day of free service for unemployed
  • Free gift or prize without purchase
  • Food giveaways
  • New business or expansion of a business in this economic turmoil
  • Animals – always news regardless
  • Kids – always news if it has to do with helping them, raising money or special needs children

Use the above as a guide to identify where your news falls – on the floor or hits the paper?

Part 1 is long but it is important to understand what makes news, before moving on to Part 2: Writing a Capturing Press Release.


How Hearst Claimed 800,000 Digital Subscribers

Posted by on Jan 2, 2013 in Blog, Facebook, Marketing, Social Media Bug Bites, Timely Business News, Twitter | 0 comments

How Hearst Claimed 800,000 Digital Subscribers


Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.

Carey (pictured) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.

Conde Nast, one of Hearst’s biggest rivals, has 500,000 digital-only subscriber/single copy sales and 1.5 million customers who choose a print/digital combination, but “It’s not an apples-to-apples co…
Continue reading…

More About: hearst, magazines, tablets

read more

Digital Marketing How to Succeed at Failure

Posted by on Dec 4, 2012 in Blog, Marketing, Online Marketing, SEO, Timely Business News | 11 comments

Digital Marketing  How to Succeed at Failure

We preach. We advise. We recommend. We execute.

11 Rules to Insure You Fail Miserably

Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I decided to create a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.

1.    Keep Upper Management in the Dark

Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing. Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”

Learn the other ways to fail and share with your colleagues so you can avoid the marketing dumps!

read more

Social Media Expected to Top 9 Billion in Ad Sales 2016

Posted by on Dec 4, 2012 in Advertising, Blog, Facebook, Social Media Bug Bites, Twitter | 11 comments

Social Media Expected to Top 9 Billion in Ad Sales 2016

Social Media Ad Revenues to Top $9 Billion

Honestly, if you aren’t on board with social media advertising when spending is about to double by 2016, you’re missing the boat. Spending in 2012 on social media advertising was $4.6 billion – BILLION!

BIA/Kelsey has issued a prediction that U.S. social media ad revenues will top $9.2 billion by 2016, precisely double that of 2012.

Google gobbles up $9.2 billion in ad revenues before breakfast but social media advertising has been slower going. But Black Friday may be to thank for doubling social media ad revenues with successful Black Friday social media promotions.

Where’s the Money Coming From?
The report doesn’t say where the ad spending will come from. Watch out print publications. Print advertising revenues will likely drop.

Maybe with $9 billion in revenue, social media sites will actually start turning a profit. One thing is for sure the profit margins are sure to be better for social media sites than small American businesses.

Learn more before you get behind the social media advertising bus.

read more

Customer Satisfaction Competition for Online Retailers

Posted by on Dec 3, 2012 in Blog, Customer Service, Online Marketing, Timely Business News | 0 comments

Customer Satisfaction Competition for Online Retailers

Customer Satisfaction – Which Online Retailers Delivered

Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report! Whether marketing in Naples or Tennessee customers matter.

The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.

Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is personalization for Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.

We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City. Learn customer satisfaction tips in this article!

read more

Publicity Solutions for Newsworthy Media Coverage

Posted by on Nov 14, 2012 in Blog, Press Promotions, Public Relations | 9 comments

What Makes Press Releases Newsworthy?

One task for boosting publicity is to write press releases from the media’s point-of-view including both print media and bloggers. In terms of public relations, no media is old media – public relations calls for creativity…and thinking of your audience.

A board of directors may find a new CEO exciting, but….unless the company sending this type of announcement is a national brand, this type of press release will hit the editor’s waste basket.

Publicity: Promoting or gaining exposure for a business or an organization’s project such as a special event. It is a key part of strategic marketing plans, which every business should have.

read more

When Should I Post Facebook Status Updates

Posted by on Oct 25, 2012 in Blog, Social Media Bug Bites, Timely Business News | 0 comments

When Should I Post Facebook Status Updates

when do i post facebook status updates, social media posting
When are you posting Facebook status updates? You may be doing it wrong! Get the latest research on when to post on Facebook and answer the question: When Should I Post on Facebook? If you’re not posting on the weekend, your business is missing out on connections – quick tips to learn from Buddy Media’s report on Facebook Engagement.

read more

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

Posted by on Sep 30, 2012 in Blog, Online Marketing, Timely Business News | 7 comments

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

A May 2012 report by Harvard Business Review shows many businesses are getting it all wrong trying to connect with consumer online failing to produce simplified decision making processes using comparative shopping tools which consumers are demanding. Get 3 quick tips that will boost your online sales!

read more

New Media Strategies for Print Ads

Posted by on Sep 17, 2012 in Blog | 4 comments

New Media Strategies Incorporate Print Ad Campaigns

Fully integrated marketing experiences for consumers with “new media” strategies boost advertising ROI (return-on-investment).

Inbound marketing is key for empowering conventional print ads to improve online traffic.

With new media strategies, advertisements use a QR code (quick response code) so consumers can immediately access online products, videos, press releases, blogs and other information More than QR codes, campaigns are now using mobile apps to deliver “private tours” or experiences.

Strategic marketing is integrated marketing is inbound marketing and is today, tomorrow and the future.

Forrester, a research firm, reported in June 2012:

20% of all smartphone users scanned and connected with online information using QR Codes in May 2012, an increase in inbound marketing since May 2011

Inbound marketing results are expected to jump through 2016 with new media strategies including QR codes, mobile apps, online videos connected with print ads, direct mail and much more.

Volkswagen Introduced Virtual Test Drive in a Print Ad

Consumers actually could TEST DRIVE A VW in print ads.

read more

Presidential Candidates Ranked on Social Media Voter Engagement

Posted by on Sep 11, 2012 in Blog, Election Marketing, Social Media Bug Bites | 10 comments

Presidential Candidates Ranked on Social Media Voter Engagement

Should we really gauge Presidential candidates based on their campaign social media engagement? If this is how decide on a President, our blog analyzes the trouble the United States voters could moving the country towards.

Is Social Media Really King in Elections?

Debate with us about the role social media should play and learn how your opinions online can make a difference for your own personal cause!

read more

PR Nightmares Can Happen To You

Posted by on Jul 23, 2012 in Blog, Press Promotions, Public Relations, Tourism Marketing | 7 comments

PR Nightmares Can Happen To You

A Hallandale Beach, Fla. Lifeguard is fired for saving a man’s life out of his zone. After two weeks of bad PR coverage, the company suddenly decides to give Lopez his job back. What bad PR decisions did this Florida company make? We analyze the case and include a fun Youtube video about the story! Read on….

read more