Top Social Media Sites


Endorse Us With Google+

Mashable Names Top Social Media Networks

Social Media Networks are without a doubt the most popular way to keep up with friends and family that aren’t an arm’s reach away. There are many new Social Networks gaining steam and Mashable has the “Hot” List.

Mashable introduces users to innovative social media platforms. The top social media network list may turn social media its heels, and our Naples Marketing firm is excited about these new networking opportunities.

Top Social Media Sites to Use

  1. Path
  2. Highlight
  3. Sonar
  4. Banjo
  5. Glancee
  6. LocalMind

  7. Path an Online Journal
    An online journal where users may post photos, travel updates, the music you’re listening to and more, Path is a top social media site newcomer. It is mobile and a simplified way of connecting.

    Path can be used to keep in touch with family and friends and connects your social sites to share Path updates on Facebook, Twitter and Tumblr and share simultaneously. It can be downloaded for both Android and iphone. Path is a free social media application.

    Your “Path” is a fabulous top social media application, because not only can post comments, but you can check into businesses, post photos and show who is with you and tell everyone when you go to sleep! Friends have more incite into your life than they do on Facebook.


    Highlight for iphone
    top social media applications, marketing firm in naples, website designFor the iphone, Highlight is a growing top social media app with the most buzz at the 2012 SXSW. A psychedelic logo annoys, but it is a top social media application for iphone users. Not available on Google Play for Android.

    A location-based service, Highlight alerts you when another user is nearby. The app continuously runs GPS in the background all day to make sure you’re constantly connected.


    Sonar Hunts New Connections Nearby
    Similar to Highlight, Sonar connects you with people in the nearby vicinity, but it is appears to be more social media rich with faster connections to Foursquare, Facebook and Twitter.

    Sonar surveys users’ Facebook, Twitter and Foursquare accounts and determines the most appropriate connections. This top social media application suggests it’s for activities like networking and online dating. Very unique way of meeting new people you may know online.


    Play a Banjo!
    Location-based social media tools are at the top of our Southwest Florida marketing firm’s list. Banjo is a free mobile app for iphone and Android.

    Unlike other check-in social media tools, Banjo not only alerts you when your Facebook, Twitter, Foursquare or Instagram connections are nearby, but also tells you about hot activities in the area.


    Glancee Connects You With Unknowns
    Glancee’s radar tool allows users to meet new friends nearby and show the location of existing friends. You can also keep notes in the app’s diary about chance encounters and events. While like Highlight and Sonar, it is more rich with tracking encounters and is available on Android and iphone.


    LocalMind Delivers Interaction for Local Destinations
    website design, naples marketing firm, top social media, localmind application Localmind is what mobile users use for spontaneous, social interaction.

    Want a tip from anyone about where you’re headed? You’ll get it with Localmind.

    The service gathers information from users nearby about events, restaurant specials and attractions happening now and generates location-specific information by analyzing Foursquare and Facebook checkins.

    LocalMind is probably really robust in larger cities, but it could take a while for smaller towns. In a New York City or Miami LocalMind would deliver a lot of information, but in Naples, Florida we found very little.

    Users earn karma points to help others for giving location advice like Foursquare making it competitive to use.

    Top Social Media Life Changers

    As location-based social media sites, continue to climb in popularity, it is imperative to choose applications that work for YOUR lifestyle.

    None of us can keep up with 25 accounts…unless you own a business with staffers to help. We recommend finding a few you like and staying with the top social media standards: Facebook (also offers check on cell phone apps), Yelp, Foursquare and GoWalla.

    Our top social media choices from Mashable’s list
    First choice is Path and the second choice is LocalMind. Start connecting organically and using the top social media applications to make keeping up easier.

    If you like what you’ve read, share your comments below

    About us: DREAMFly Marketing, a marketing company in Naples and Southwest Florida, creates branding strategy for clients across the United States. Our strategic marketing firm, located in Naples, focuses on marketing strategy, advertising, public relations and social media online marketing, online marketing and promotional products.

    Sign up to receive our weekly strategic marketing tips.


    Social Media Strategy and Pinterest?

    Posted by on Jun 4, 2012 in Blog, Social Media Bug Bites | 2 comments

    Social Media Strategy and Pinterest?

    3 Ways to Know if Pinterest Should Be Added to Your Social Media Strategy

    As a marketing company in Naples serving clients nationwide, we make it our business to know social media trends.

    Pinterest has been a HUGE hit primarily because it often leads to higher interaction on photos and blogs. Should Pinterest be part of your social media strategy?

    Could Pinterest critical to YOUR social media strategy? ...that is the question, right?

    3 Ways to Know if Pinterest Should be Part of Your Social Media Strategy

    Read this blog to find out the secret to Pinterest and how you can use it!

    read more

    Four Off Season Marketing Strategy Tips

    Posted by on May 17, 2012 in Blog, Tourism Marketing | 2 comments

    4 Ways to Marketing in Florida’s Off Season

    As local Southwest Florida consumers cheer for the end of season and say goodbye to bumper to bumper traffic and a lack of reservation spots available at their favorite restaurants
    …business owners gear up for the slower summer or non-season shopping season.

    Keep in mind every target market has an “off-season”, so feel free to use these tips as they apply to your business market. Great marketing ideas work any time, any place!

    read more

    Market Share and Pricing Strategy Improve Business

    Posted by on Apr 19, 2012 in Blog, Business Development, Timely Business News | 1 comment

    Market Share and Pricing Strategy Improve Business

    What’s Your Market Share and Pricing Strategy?

    Your pricing strategy may be forcing the business to work harder rather than smarter and mistakes in pricing strategy can cost your business.

    Pop Quiz
    How or what could you think of that would make customers pay double what they usually pay for a product?

    Maybe raising prices isn’t as relevant here but rather adding value while keeping prices the same while others are jumping ship with their prices. Think more about what you can add to your brand! You MUST think outside the box and establish your unique niche to be more valuable than others in a competitive market.

    In this article, find ways to maximize profitability and create a pricing strategy that will give your business the next step to building higher revenues.

    read more

    Three Publicity Advertising Equivalency Calculations

    Posted by on Apr 11, 2012 in Blog, Press Promotions, Public Relations | 3 comments

    Three Publicity Advertising Equivalency Calculations

    Three Calculations for Press Release Publicity Value

    Publicity and public relations are key to growing a business. For business marketing in Florida especially, publicity is often the best return-on-investment.

    Did You Know?
    Research has shown a media savvy press release can bring in more business than an advertisement.

    naples website designer, publicist, publicity campaign value

    Public relations boasts a value 20 times more than it costs your business marketing budget…when you think out of the box.

    In this article, learn how to convert media coverage to the “advertising equivalency value,” to learn how much your company really saved by executing simple PR Campaign tactics provided in this PR Campaign Value blog.

    read more

    Top Social Media Sites

    Posted by on Apr 3, 2012 in Blog, Social Media Bug Bites | 2 comments

    Top Social Media Sites

    Mashable Names Top Social Media Networks

    Social Media Networks are without a doubt the most popular way to keep up with friends and family that aren’t an arm’s reach away. There are many new Social Networks gaining steam and Mashable has the “Hot” List.

    Mashable introduces users to innovative social media platforms. The top social media network list may turn social media its heels, and our Naples Marketing firm is excited about these new networking opportunities.

    Top Social Media Sites to Use

    1. Path
    2. Highlight
    3. Sonar
    4. Banjo
    5. Glancee
    6. LocalMind
    7. website design, naples marketing firm, top social media, localmind application

      Find out which of these top social media sites are safe and best to use!

      read more

    Congressman’s Open Act Takes on SOPA

    Posted by on Mar 20, 2012 in Blog, Online Marketing, Timely Business News | 2 comments

    Congressman’s Open Act Takes on SOPA

    Congressman’s Open Act Bill May Finally Kill SOPA

    California Republican Rep. Darrell Issa is the chair of the House Committee on Oversight and Government Reform and is coining himself the “Internet defender.” Recently, he spoke with Mashable.

    Open Act Bill

    U.S. Rep. Darrell Issa

    In 2011, Congress proposed SOPA or the Stop Online Piracy Act that prompted an Internet BLACKOUT in response to the bill’s potential privacy infringements for American web users.

    Without web browsing censorship, as SOPA proposed, Open Act will protect Hollywood’s copyright infringement concerns.

    Learn how your comments online direct to Rep. Issa and KeeptheWeb #Open could alter Congress’s direction in monitoring online privacy and piracy. Protect your Internet rights.

    read more

    Grow Business Online or Fail

    Posted by on Mar 14, 2012 in Blog, Business Development, Online Marketing | 10 comments

    Grow Business Online or Fail

    Today’s business economy is all about growing in person, online and in charge, and even small businesses are finding their voice online by dumping the bad attitude towards online business and embracing it as a key to survival.

    CanvasPop Launches Facebook connection that leads to it offering unique, online printing services to further crush other online printers.

    Embrace business online or be crushed. Read this article to learn some basic steps you can take to create a creative venue for your clients to shop with you online and YES this includes even medical businesses.

    read more

    Nielsen Names Generation C as Digital Audience

    Posted by on Mar 1, 2012 in Advertising, Blog, Branding, Social Media Bug Bites | 9 comments

    Nielsen Names Generation C as Digital Audience

    A new generation is born called Generation C short for the “connected” generation.

    Assumptions may have business owners thinking this is a generation outside of the target audience traditional 25 to 54-years-old, but according to Nielsen and NM Incite’s U.S. Digital Consumer Report released in February, Generation C is the primary digital consumer audience.

    Between the ages of 18 and 34, Generation C, formerly known as Generation Y, is connecting with brands and products in new and unique ways.

    This spend-happy audience makes decisions on wants not necessarily needs, and frankly their needs are defined a lot looser than those of us planning for retirement soon.

    Although Generation C may appear to have less buying power than Baby Boomers, they are now the primary target audience, because of their diverse media habits making them an impossible captive audience. Download your free copy of the U.S. Digital Consumer Report.

    read more

    How to File a Trademark Successfully

    Posted by on Feb 2, 2012 in Blog, Business Development, Timely Business News | 0 comments

    How to File a Trademark Successfully

    Simple Steps for Filing a Trademark

    If you are a businessperson or someone who has created something conceptually unique, you will want to protect your creative product. It can be a logo, event name, company name or word and once protected no one can use that mark without permission.

    How Do You Get a Trademark

    how to file a trademark, united state patent and trademark office, marketing company in NaplesSubmit a file for a Trademark with The United States Patent and Trademark Office (USPTO). 

    Read on about companies who target you once you file a Trademark claim and how they can trick you into spending money you do not need to spend! Read ahead for links to every page on the USPTO you’ll need to visit to file a Trademark.

    read more

    SOPA Law Threatens Internet Rights

    Posted by on Jan 30, 2012 in Blog, Online Marketing, Timely Business News | 9 comments

    SOPA Law Threatens Internet Rights

    Is SOPA Dead or Alive?

    SOPApillas are a wonderful fried pastry from Argentina and New Mexico. Drizzled in honey it is a heavenly treat.

    But the SOPA law proposal threatens to drown our freedom not in honey but with Internet restrictions instead.

    SOPA, the Stop Online Piracy Act, is not sweet like a sopapilla, but is an Internet warhead aimed at you and marketing companies in Naples like DREAMFly Marketing who help clients globally, web users and Internet companies.
    All of us oppose SOPA – learn why.

    Sopa Summarized

    • Could block online ads
    • Could allow people to accuse sites of piracy that may not be accurate
    • Could prevent you from browsing certain sites ID’d as piracy violators
    • Presumes guilt not innocence with accusations

    Watch a video in this blog that outlines the real threats of this move to protect piracy that really targets your Internet browsing rights.

    read more

Nielsen Names Generation C as Digital Audience


Endorse Us With Google+


Generation C Becomes Powerful Online Audience


A new generation is born called Generation C short for the “connected” generation.

Assumptions may have business owners thinking this is a generation outside of the target audience traditionally 25 to 54-years-old, but according to Nielsen and NM Incite’s U.S. Digital Consumer Report released in February, Generation C is the primary digital consumer audience.

Download your FREE U.S. Digital Consumer Report copy

Nielsen Look at Digital Consumers, marketing company in naples

Between the ages of 18 and 34, Generation C, formerly known as Generation Y, is connecting with brands and products in new and unique ways. More than 58 percent of Generation C members use mobile phones to access social media accounts compared to 36.3 percent of users between the ages of 35 and 54.

This spend-happy audience makes decisions on wants not necessarily needs, and frankly their needs are defined a lot looser than those of us planning for retirement soon.

Although Nielsen’s Generation C may appear to have less buying power than Baby Boomers, they are now the primary target audience, because of their diverse media habits making them an impossible captive audience.

Businesses in all industries will have to garner the attention of Generation C members, because without their attention and money businesses will begin to slide down a slippery, profitless slope.

Challenge to Target Generation C With Marketing

The challenge is to captivate this audience within your budget, and we have some tips to help you connect.

Interesting Facts About Generation C and Digital Audiences

  • They visit blogs to learn and read news more than they visit valid news websites
  • Facebook is their top website search engine as well as Google
  • WordPress ranked as the 4th top site visited with 24.5 million unique visits in 2011

    By the end of 2011, NM Incites reports there were 181 million active blogs across the globe online.

  • Generation C audience trusts advertising most if it appears on a brand-connected website
  • Trusts advertising the least on social media sites and on mobile applications for less known brands
  • 38% of mobile shoppers use mobile applications to compare prices and read reviews about your business
  • Females account for 64% of all time spent on Netflix and Hulu to watch movies
  • Hispanic consumers, all ages, are more likely to Netflix than Hulu
  • Hulu users are more likely to have a Bachelor’s or advanced degree and over 50-years-old

Interesting Facts
Study participants gave more weight to ads with products placed in television programs than they did to social media website ads providing real insight for building trust with Generation C. Tablet users are twice as likely to click online ads than mobile users in this age group.

Simple Ways to Have an Audience With Generation C

  • Create ongoing blog to attract Generation C visitors with relevant topics
  • Write as a guest bloggers on popular blogs on WordPress.com, EzineArticles and other blogs relevant to your industry
  • Target online advertising on well-known websites rather than buying a “blanket” online campaign
  • Pay to be listed as a sponsored link in Google results under the Local Business AdWords area
  • Post information online that is interesting – not just a pat on YOUR back!
  • Consider ads on sites that rank at the top, but consider social media sites with caution if your strategy is to produce sales at a bricks and mortar location

Learn about general consumer media habits, will teach you how to target your marketing at Generation C members.

Share your comments below

About us: DREAMFly Marketing, a marketing company in Naples and Southwest Florida, creates branding strategy for clients across the United States. Our marketing company in Naples focuses on marketing strategy, advertising, public relations and social media online marketing, online marketing and promotional products. If you like what you’ve read, please sign up to receive our weekly strategic marketing tips.


Social Media Strategy and Pinterest?

Posted by on Jun 4, 2012 in Blog, Social Media Bug Bites | 2 comments

Social Media Strategy and Pinterest?

3 Ways to Know if Pinterest Should Be Added to Your Social Media Strategy

As a marketing company in Naples serving clients nationwide, we make it our business to know social media trends.

Pinterest has been a HUGE hit primarily because it often leads to higher interaction on photos and blogs. Should Pinterest be part of your social media strategy?

Could Pinterest critical to YOUR social media strategy? ...that is the question, right?

3 Ways to Know if Pinterest Should be Part of Your Social Media Strategy

Read this blog to find out the secret to Pinterest and how you can use it!

read more

Four Off Season Marketing Strategy Tips

Posted by on May 17, 2012 in Blog, Tourism Marketing | 2 comments

4 Ways to Marketing in Florida’s Off Season

As local Southwest Florida consumers cheer for the end of season and say goodbye to bumper to bumper traffic and a lack of reservation spots available at their favorite restaurants
…business owners gear up for the slower summer or non-season shopping season.

Keep in mind every target market has an “off-season”, so feel free to use these tips as they apply to your business market. Great marketing ideas work any time, any place!

read more

Market Share and Pricing Strategy Improve Business

Posted by on Apr 19, 2012 in Blog, Business Development, Timely Business News | 1 comment

Market Share and Pricing Strategy Improve Business

What’s Your Market Share and Pricing Strategy?

Your pricing strategy may be forcing the business to work harder rather than smarter and mistakes in pricing strategy can cost your business.

Pop Quiz
How or what could you think of that would make customers pay double what they usually pay for a product?

Maybe raising prices isn’t as relevant here but rather adding value while keeping prices the same while others are jumping ship with their prices. Think more about what you can add to your brand! You MUST think outside the box and establish your unique niche to be more valuable than others in a competitive market.

In this article, find ways to maximize profitability and create a pricing strategy that will give your business the next step to building higher revenues.

read more

Three Publicity Advertising Equivalency Calculations

Posted by on Apr 11, 2012 in Blog, Press Promotions, Public Relations | 3 comments

Three Publicity Advertising Equivalency Calculations

Three Calculations for Press Release Publicity Value

Publicity and public relations are key to growing a business. For business marketing in Florida especially, publicity is often the best return-on-investment.

Did You Know?
Research has shown a media savvy press release can bring in more business than an advertisement.

naples website designer, publicist, publicity campaign value

Public relations boasts a value 20 times more than it costs your business marketing budget…when you think out of the box.

In this article, learn how to convert media coverage to the “advertising equivalency value,” to learn how much your company really saved by executing simple PR Campaign tactics provided in this PR Campaign Value blog.

read more

Top Social Media Sites

Posted by on Apr 3, 2012 in Blog, Social Media Bug Bites | 2 comments

Top Social Media Sites

Mashable Names Top Social Media Networks

Social Media Networks are without a doubt the most popular way to keep up with friends and family that aren’t an arm’s reach away. There are many new Social Networks gaining steam and Mashable has the “Hot” List.

Mashable introduces users to innovative social media platforms. The top social media network list may turn social media its heels, and our Naples Marketing firm is excited about these new networking opportunities.

Top Social Media Sites to Use

  1. Path
  2. Highlight
  3. Sonar
  4. Banjo
  5. Glancee
  6. LocalMind
  7. website design, naples marketing firm, top social media, localmind application

    Find out which of these top social media sites are safe and best to use!

    read more

Congressman’s Open Act Takes on SOPA

Posted by on Mar 20, 2012 in Blog, Online Marketing, Timely Business News | 2 comments

Congressman’s Open Act Takes on SOPA

Congressman’s Open Act Bill May Finally Kill SOPA

California Republican Rep. Darrell Issa is the chair of the House Committee on Oversight and Government Reform and is coining himself the “Internet defender.” Recently, he spoke with Mashable.

Open Act Bill

U.S. Rep. Darrell Issa

In 2011, Congress proposed SOPA or the Stop Online Piracy Act that prompted an Internet BLACKOUT in response to the bill’s potential privacy infringements for American web users.

Without web browsing censorship, as SOPA proposed, Open Act will protect Hollywood’s copyright infringement concerns.

Learn how your comments online direct to Rep. Issa and KeeptheWeb #Open could alter Congress’s direction in monitoring online privacy and piracy. Protect your Internet rights.

read more

Grow Business Online or Fail

Posted by on Mar 14, 2012 in Blog, Business Development, Online Marketing | 10 comments

Grow Business Online or Fail

Today’s business economy is all about growing in person, online and in charge, and even small businesses are finding their voice online by dumping the bad attitude towards online business and embracing it as a key to survival.

CanvasPop Launches Facebook connection that leads to it offering unique, online printing services to further crush other online printers.

Embrace business online or be crushed. Read this article to learn some basic steps you can take to create a creative venue for your clients to shop with you online and YES this includes even medical businesses.

read more

Nielsen Names Generation C as Digital Audience

Posted by on Mar 1, 2012 in Advertising, Blog, Branding, Social Media Bug Bites | 9 comments

Nielsen Names Generation C as Digital Audience

A new generation is born called Generation C short for the “connected” generation.

Assumptions may have business owners thinking this is a generation outside of the target audience traditional 25 to 54-years-old, but according to Nielsen and NM Incite’s U.S. Digital Consumer Report released in February, Generation C is the primary digital consumer audience.

Between the ages of 18 and 34, Generation C, formerly known as Generation Y, is connecting with brands and products in new and unique ways.

This spend-happy audience makes decisions on wants not necessarily needs, and frankly their needs are defined a lot looser than those of us planning for retirement soon.

Although Generation C may appear to have less buying power than Baby Boomers, they are now the primary target audience, because of their diverse media habits making them an impossible captive audience. Download your free copy of the U.S. Digital Consumer Report.

read more

How to File a Trademark Successfully

Posted by on Feb 2, 2012 in Blog, Business Development, Timely Business News | 0 comments

How to File a Trademark Successfully

Simple Steps for Filing a Trademark

If you are a businessperson or someone who has created something conceptually unique, you will want to protect your creative product. It can be a logo, event name, company name or word and once protected no one can use that mark without permission.

How Do You Get a Trademark

how to file a trademark, united state patent and trademark office, marketing company in NaplesSubmit a file for a Trademark with The United States Patent and Trademark Office (USPTO). 

Read on about companies who target you once you file a Trademark claim and how they can trick you into spending money you do not need to spend! Read ahead for links to every page on the USPTO you’ll need to visit to file a Trademark.

read more

SOPA Law Threatens Internet Rights

Posted by on Jan 30, 2012 in Blog, Online Marketing, Timely Business News | 9 comments

SOPA Law Threatens Internet Rights

Is SOPA Dead or Alive?

SOPApillas are a wonderful fried pastry from Argentina and New Mexico. Drizzled in honey it is a heavenly treat.

But the SOPA law proposal threatens to drown our freedom not in honey but with Internet restrictions instead.

SOPA, the Stop Online Piracy Act, is not sweet like a sopapilla, but is an Internet warhead aimed at you and marketing companies in Naples like DREAMFly Marketing who help clients globally, web users and Internet companies.
All of us oppose SOPA – learn why.

Sopa Summarized

  • Could block online ads
  • Could allow people to accuse sites of piracy that may not be accurate
  • Could prevent you from browsing certain sites ID’d as piracy violators
  • Presumes guilt not innocence with accusations

Watch a video in this blog that outlines the real threats of this move to protect piracy that really targets your Internet browsing rights.

read more

It’s a Mobile Marketing Take Over


Endorse Us With Google+
Our Southwest Florida Marketing firm thanks you for promoting us.

Love Your Mobile and Confused about Mobile Marketing?

AdWeek, an online advertising advice blog, reported in October 2011 that Google is warning businesses – Get Mobile or you may get run over!

But My Business Doesn’t Need Mobile Marketing Right?

Clear your vision for business by opening up to mobile marketing, a strategic marketing powerhouse.

Mobile applications are the new Yellow Pages and our Naples marketing firm made sure we were listed on them. Are you?

How often do you search online with your cell phone?
If you answered more than once a month, you’re still part of the growing trend in mobile search volume. Whether in Southwest Florida, Indiana, Washington, New York or any location in the world, mobile applications and searches are taking over. Period.

Research firm Forrester, a leader in trend research, reported:

  • 2010 – only 13 percent of the U.S. population searched with mobile devices
  • 90 percent of mobile users search using Google
  • Projections by 2015 estimate 28 percent of the U.S. Population will use mobile searches

By adopting mobile marketing methods, businesses in fact increase their exposure to not only younger consumers but also boost marketing to the early Facebook adopters now entering their 30′s – the prime spending target audience.

southwest florida marketing, naples marketing, mobile marketing, foursquare check-ins, gowalla check-ins, yelp check-ins

Mobile Marketing is Growing – Cell Phones Are Now Strategic Marketing Devices

With an Android, I can use the Yellow Pages phone app (application) to search for a company, but I also rely on GoWalla, Foursquare and Yelp to find business locations, reviews.

Unlike Yellow Pages who puts their print listings on their mobile apps, on mobile applications you’re required to physically register a business and claim it; otherwise NO MOBILE USER CAN FIND YOU

Every check in promotes the business free to the customer’s Facebook and Twitter followers. The Google+ app also allows mobile users to check into Google Places locations.

Google links Yelp reviews to search engine results! Google further empowered mobile marketing when it announces websites not updated on extremely regularly would lose their foothold on SEO.

Our Strategic Marketing Mobile Suggestions

Our Naples marketing firm located in Southwest Florida markets primarily to European and American visitors as well as Florida residents for local clients. Regardless of your location, set your strategic marketing plan to follow these online and mobile marketing guidelines:

  1. Register your business for Foursquare, GoWalla and Yelp and link it to your website
  2. Once registered on the above sites, claim your business listing and run specials and post status updates to make your business “active” on mobile applications
  3. Make sure your site is mobile friendly (reduce use of Flash)
  4. Write a blog or create a tips sidebar on your website’s front page for online marketing strategy

Embrace mobile marketing and it will help drive leads. With so many choices, make it easy for consumers to find you!

About us: DREAMFly Marketing is a Naples marketing company handling Southwest Florida marketing as well as clients across the United States focused on strategic marketing, advertising, public relations and social media online marketing. If you like what you’ve read, please sign up to receive our weekly strategic marketing tips.


Social Media Strategy and Pinterest?

Posted by on Jun 4, 2012 in Blog, Social Media Bug Bites | 2 comments

Social Media Strategy and Pinterest?

3 Ways to Know if Pinterest Should Be Added to Your Social Media Strategy

As a marketing company in Naples serving clients nationwide, we make it our business to know social media trends.

Pinterest has been a HUGE hit primarily because it often leads to higher interaction on photos and blogs. Should Pinterest be part of your social media strategy?

Could Pinterest critical to YOUR social media strategy? ...that is the question, right?

3 Ways to Know if Pinterest Should be Part of Your Social Media Strategy

Read this blog to find out the secret to Pinterest and how you can use it!

read more

Four Off Season Marketing Strategy Tips

Posted by on May 17, 2012 in Blog, Tourism Marketing | 2 comments

4 Ways to Marketing in Florida’s Off Season

As local Southwest Florida consumers cheer for the end of season and say goodbye to bumper to bumper traffic and a lack of reservation spots available at their favorite restaurants
…business owners gear up for the slower summer or non-season shopping season.

Keep in mind every target market has an “off-season”, so feel free to use these tips as they apply to your business market. Great marketing ideas work any time, any place!

read more

Market Share and Pricing Strategy Improve Business

Posted by on Apr 19, 2012 in Blog, Business Development, Timely Business News | 1 comment

Market Share and Pricing Strategy Improve Business

What’s Your Market Share and Pricing Strategy?

Your pricing strategy may be forcing the business to work harder rather than smarter and mistakes in pricing strategy can cost your business.

Pop Quiz
How or what could you think of that would make customers pay double what they usually pay for a product?

Maybe raising prices isn’t as relevant here but rather adding value while keeping prices the same while others are jumping ship with their prices. Think more about what you can add to your brand! You MUST think outside the box and establish your unique niche to be more valuable than others in a competitive market.

In this article, find ways to maximize profitability and create a pricing strategy that will give your business the next step to building higher revenues.

read more

Three Publicity Advertising Equivalency Calculations

Posted by on Apr 11, 2012 in Blog, Press Promotions, Public Relations | 3 comments

Three Publicity Advertising Equivalency Calculations

Three Calculations for Press Release Publicity Value

Publicity and public relations are key to growing a business. For business marketing in Florida especially, publicity is often the best return-on-investment.

Did You Know?
Research has shown a media savvy press release can bring in more business than an advertisement.

naples website designer, publicist, publicity campaign value

Public relations boasts a value 20 times more than it costs your business marketing budget…when you think out of the box.

In this article, learn how to convert media coverage to the “advertising equivalency value,” to learn how much your company really saved by executing simple PR Campaign tactics provided in this PR Campaign Value blog.

read more

Top Social Media Sites

Posted by on Apr 3, 2012 in Blog, Social Media Bug Bites | 2 comments

Top Social Media Sites

Mashable Names Top Social Media Networks

Social Media Networks are without a doubt the most popular way to keep up with friends and family that aren’t an arm’s reach away. There are many new Social Networks gaining steam and Mashable has the “Hot” List.

Mashable introduces users to innovative social media platforms. The top social media network list may turn social media its heels, and our Naples Marketing firm is excited about these new networking opportunities.

Top Social Media Sites to Use

  1. Path
  2. Highlight
  3. Sonar
  4. Banjo
  5. Glancee
  6. LocalMind
  7. website design, naples marketing firm, top social media, localmind application

    Find out which of these top social media sites are safe and best to use!

    read more

Congressman’s Open Act Takes on SOPA

Posted by on Mar 20, 2012 in Blog, Online Marketing, Timely Business News | 2 comments

Congressman’s Open Act Takes on SOPA

Congressman’s Open Act Bill May Finally Kill SOPA

California Republican Rep. Darrell Issa is the chair of the House Committee on Oversight and Government Reform and is coining himself the “Internet defender.” Recently, he spoke with Mashable.

Open Act Bill

U.S. Rep. Darrell Issa

In 2011, Congress proposed SOPA or the Stop Online Piracy Act that prompted an Internet BLACKOUT in response to the bill’s potential privacy infringements for American web users.

Without web browsing censorship, as SOPA proposed, Open Act will protect Hollywood’s copyright infringement concerns.

Learn how your comments online direct to Rep. Issa and KeeptheWeb #Open could alter Congress’s direction in monitoring online privacy and piracy. Protect your Internet rights.

read more

Grow Business Online or Fail

Posted by on Mar 14, 2012 in Blog, Business Development, Online Marketing | 10 comments

Grow Business Online or Fail

Today’s business economy is all about growing in person, online and in charge, and even small businesses are finding their voice online by dumping the bad attitude towards online business and embracing it as a key to survival.

CanvasPop Launches Facebook connection that leads to it offering unique, online printing services to further crush other online printers.

Embrace business online or be crushed. Read this article to learn some basic steps you can take to create a creative venue for your clients to shop with you online and YES this includes even medical businesses.

read more

Nielsen Names Generation C as Digital Audience

Posted by on Mar 1, 2012 in Advertising, Blog, Branding, Social Media Bug Bites | 9 comments

Nielsen Names Generation C as Digital Audience

A new generation is born called Generation C short for the “connected” generation.

Assumptions may have business owners thinking this is a generation outside of the target audience traditional 25 to 54-years-old, but according to Nielsen and NM Incite’s U.S. Digital Consumer Report released in February, Generation C is the primary digital consumer audience.

Between the ages of 18 and 34, Generation C, formerly known as Generation Y, is connecting with brands and products in new and unique ways.

This spend-happy audience makes decisions on wants not necessarily needs, and frankly their needs are defined a lot looser than those of us planning for retirement soon.

Although Generation C may appear to have less buying power than Baby Boomers, they are now the primary target audience, because of their diverse media habits making them an impossible captive audience. Download your free copy of the U.S. Digital Consumer Report.

read more

How to File a Trademark Successfully

Posted by on Feb 2, 2012 in Blog, Business Development, Timely Business News | 0 comments

How to File a Trademark Successfully

Simple Steps for Filing a Trademark

If you are a businessperson or someone who has created something conceptually unique, you will want to protect your creative product. It can be a logo, event name, company name or word and once protected no one can use that mark without permission.

How Do You Get a Trademark

how to file a trademark, united state patent and trademark office, marketing company in NaplesSubmit a file for a Trademark with The United States Patent and Trademark Office (USPTO). 

Read on about companies who target you once you file a Trademark claim and how they can trick you into spending money you do not need to spend! Read ahead for links to every page on the USPTO you’ll need to visit to file a Trademark.

read more

SOPA Law Threatens Internet Rights

Posted by on Jan 30, 2012 in Blog, Online Marketing, Timely Business News | 9 comments

SOPA Law Threatens Internet Rights

Is SOPA Dead or Alive?

SOPApillas are a wonderful fried pastry from Argentina and New Mexico. Drizzled in honey it is a heavenly treat.

But the SOPA law proposal threatens to drown our freedom not in honey but with Internet restrictions instead.

SOPA, the Stop Online Piracy Act, is not sweet like a sopapilla, but is an Internet warhead aimed at you and marketing companies in Naples like DREAMFly Marketing who help clients globally, web users and Internet companies.
All of us oppose SOPA – learn why.

Sopa Summarized

  • Could block online ads
  • Could allow people to accuse sites of piracy that may not be accurate
  • Could prevent you from browsing certain sites ID’d as piracy violators
  • Presumes guilt not innocence with accusations

Watch a video in this blog that outlines the real threats of this move to protect piracy that really targets your Internet browsing rights.

read more

4 Social Media Tools To Smile About


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Social Media Tools to Live For!

Let’s be honest sometimes simple is best when you are managing your own social media networking. Our Naples Marketing Firm’s social media experts know the tricks of the trade, but even we like simple when time is money.

With social media marketing, planning ahead saves you time so you might be able to put that cell phone down occasionally and put a smile back on your face!

Our Favorite, Easy Social Media Tools

Hootsuite – an All-in-One Tool
A favorite tool with our Naples Marketing Firm that allows you to schedule status updates. Connect to Facebook, Twitter, FourSquare, LinkedIn and other social media accounts in one spot.

Save yourself hours of posting by scheduling status updates for multiple social media accounts at one time. Our marketing firm for example manages dozens of clients social media account and Hootsuite saves us on average 4 hours per client each week.

Social media marketing, naples marketing firm, dreamfly marketing

Hootsuite Report on DREAMFly's Usage of Keyword: Marketing

Hootsuite also provides you with statistical data (as pictured above), live view of your connections’ status updates and the ability to comment and track replies.

There is a free version for access up to 4 social media accounts or a professional version with fees beginning at $5.99 per month to access more than 5 accounts. The free version is just as effective for managing online marketing strategy.

Twitter’s Advanced Search Tool Magic
Twitter’s search tool is amazing. You can search for keywords, people, users, by location. You name it. You can find it. Why would you want to search Twitter you ask for those of you still not hooked on this social media giant? You can find out if people are looking for YOUR services and where – what better business development tool?

Tweet Stats Gives Insight
Wondering whose tweets you respond to and who responds to yours? TweetStats arms you with information about exactly what is happening with your account. Below is a report we produced on DREAMFly Marketing’s Twitter account.

TweetStats, DREAMFly Marketing, social media marketing

TweetStats Report on DREAMFly Marketing

Page Lever is Your Personal Researcher
Page Lever can become your personal research guru for your Facebook accounts. Many people complain they aren’t reaching enough fans of their professional page and Page Lever helps you discover why.

Page Lever, social media marketing, Naples marketing firm

Page Lever shows you which status updates have the most impact and you can track them by time and interaction. If you want to know the effects of your status updates, the key is to use this research tool to determine what failed, why and connect the dots.

Social Media Marketing Strategy
Marketing strategy is your key to online and offline promotions success. Without strategy, you are blind.

Our Naples Marketing Firm’s team plans for clients by matching their branding or message tone to a strategy that will reach their followers. Tracking the results is just as important as posting the status updates and executing the strategy. Track your success!

Remember it’s not just about the number of followers! Most of the time a Facebook status update only penetrates 7% to 20% of your followers, so it’s about making quality connections. Don’t let anyone tell you differently.

Share your favorite social media marketing tools with us by commenting.


Social Media Strategy and Pinterest?

Posted by on Jun 4, 2012 in Blog, Social Media Bug Bites | 2 comments

Social Media Strategy and Pinterest?

3 Ways to Know if Pinterest Should Be Added to Your Social Media Strategy

As a marketing company in Naples serving clients nationwide, we make it our business to know social media trends.

Pinterest has been a HUGE hit primarily because it often leads to higher interaction on photos and blogs. Should Pinterest be part of your social media strategy?

Could Pinterest critical to YOUR social media strategy? ...that is the question, right?

3 Ways to Know if Pinterest Should be Part of Your Social Media Strategy

Read this blog to find out the secret to Pinterest and how you can use it!

read more

Four Off Season Marketing Strategy Tips

Posted by on May 17, 2012 in Blog, Tourism Marketing | 2 comments

4 Ways to Marketing in Florida’s Off Season

As local Southwest Florida consumers cheer for the end of season and say goodbye to bumper to bumper traffic and a lack of reservation spots available at their favorite restaurants
…business owners gear up for the slower summer or non-season shopping season.

Keep in mind every target market has an “off-season”, so feel free to use these tips as they apply to your business market. Great marketing ideas work any time, any place!

read more

Market Share and Pricing Strategy Improve Business

Posted by on Apr 19, 2012 in Blog, Business Development, Timely Business News | 1 comment

Market Share and Pricing Strategy Improve Business

What’s Your Market Share and Pricing Strategy?

Your pricing strategy may be forcing the business to work harder rather than smarter and mistakes in pricing strategy can cost your business.

Pop Quiz
How or what could you think of that would make customers pay double what they usually pay for a product?

Maybe raising prices isn’t as relevant here but rather adding value while keeping prices the same while others are jumping ship with their prices. Think more about what you can add to your brand! You MUST think outside the box and establish your unique niche to be more valuable than others in a competitive market.

In this article, find ways to maximize profitability and create a pricing strategy that will give your business the next step to building higher revenues.

read more

Three Publicity Advertising Equivalency Calculations

Posted by on Apr 11, 2012 in Blog, Press Promotions, Public Relations | 3 comments

Three Publicity Advertising Equivalency Calculations

Three Calculations for Press Release Publicity Value

Publicity and public relations are key to growing a business. For business marketing in Florida especially, publicity is often the best return-on-investment.

Did You Know?
Research has shown a media savvy press release can bring in more business than an advertisement.

naples website designer, publicist, publicity campaign value

Public relations boasts a value 20 times more than it costs your business marketing budget…when you think out of the box.

In this article, learn how to convert media coverage to the “advertising equivalency value,” to learn how much your company really saved by executing simple PR Campaign tactics provided in this PR Campaign Value blog.

read more

Top Social Media Sites

Posted by on Apr 3, 2012 in Blog, Social Media Bug Bites | 2 comments

Top Social Media Sites

Mashable Names Top Social Media Networks

Social Media Networks are without a doubt the most popular way to keep up with friends and family that aren’t an arm’s reach away. There are many new Social Networks gaining steam and Mashable has the “Hot” List.

Mashable introduces users to innovative social media platforms. The top social media network list may turn social media its heels, and our Naples Marketing firm is excited about these new networking opportunities.

Top Social Media Sites to Use

  1. Path
  2. Highlight
  3. Sonar
  4. Banjo
  5. Glancee
  6. LocalMind
  7. website design, naples marketing firm, top social media, localmind application

    Find out which of these top social media sites are safe and best to use!

    read more

Congressman’s Open Act Takes on SOPA

Posted by on Mar 20, 2012 in Blog, Online Marketing, Timely Business News | 2 comments

Congressman’s Open Act Takes on SOPA

Congressman’s Open Act Bill May Finally Kill SOPA

California Republican Rep. Darrell Issa is the chair of the House Committee on Oversight and Government Reform and is coining himself the “Internet defender.” Recently, he spoke with Mashable.

Open Act Bill

U.S. Rep. Darrell Issa

In 2011, Congress proposed SOPA or the Stop Online Piracy Act that prompted an Internet BLACKOUT in response to the bill’s potential privacy infringements for American web users.

Without web browsing censorship, as SOPA proposed, Open Act will protect Hollywood’s copyright infringement concerns.

Learn how your comments online direct to Rep. Issa and KeeptheWeb #Open could alter Congress’s direction in monitoring online privacy and piracy. Protect your Internet rights.

read more

Grow Business Online or Fail

Posted by on Mar 14, 2012 in Blog, Business Development, Online Marketing | 10 comments

Grow Business Online or Fail

Today’s business economy is all about growing in person, online and in charge, and even small businesses are finding their voice online by dumping the bad attitude towards online business and embracing it as a key to survival.

CanvasPop Launches Facebook connection that leads to it offering unique, online printing services to further crush other online printers.

Embrace business online or be crushed. Read this article to learn some basic steps you can take to create a creative venue for your clients to shop with you online and YES this includes even medical businesses.

read more

Nielsen Names Generation C as Digital Audience

Posted by on Mar 1, 2012 in Advertising, Blog, Branding, Social Media Bug Bites | 9 comments

Nielsen Names Generation C as Digital Audience

A new generation is born called Generation C short for the “connected” generation.

Assumptions may have business owners thinking this is a generation outside of the target audience traditional 25 to 54-years-old, but according to Nielsen and NM Incite’s U.S. Digital Consumer Report released in February, Generation C is the primary digital consumer audience.

Between the ages of 18 and 34, Generation C, formerly known as Generation Y, is connecting with brands and products in new and unique ways.

This spend-happy audience makes decisions on wants not necessarily needs, and frankly their needs are defined a lot looser than those of us planning for retirement soon.

Although Generation C may appear to have less buying power than Baby Boomers, they are now the primary target audience, because of their diverse media habits making them an impossible captive audience. Download your free copy of the U.S. Digital Consumer Report.

read more

How to File a Trademark Successfully

Posted by on Feb 2, 2012 in Blog, Business Development, Timely Business News | 0 comments

How to File a Trademark Successfully

Simple Steps for Filing a Trademark

If you are a businessperson or someone who has created something conceptually unique, you will want to protect your creative product. It can be a logo, event name, company name or word and once protected no one can use that mark without permission.

How Do You Get a Trademark

how to file a trademark, united state patent and trademark office, marketing company in NaplesSubmit a file for a Trademark with The United States Patent and Trademark Office (USPTO). 

Read on about companies who target you once you file a Trademark claim and how they can trick you into spending money you do not need to spend! Read ahead for links to every page on the USPTO you’ll need to visit to file a Trademark.

read more

SOPA Law Threatens Internet Rights

Posted by on Jan 30, 2012 in Blog, Online Marketing, Timely Business News | 9 comments

SOPA Law Threatens Internet Rights

Is SOPA Dead or Alive?

SOPApillas are a wonderful fried pastry from Argentina and New Mexico. Drizzled in honey it is a heavenly treat.

But the SOPA law proposal threatens to drown our freedom not in honey but with Internet restrictions instead.

SOPA, the Stop Online Piracy Act, is not sweet like a sopapilla, but is an Internet warhead aimed at you and marketing companies in Naples like DREAMFly Marketing who help clients globally, web users and Internet companies.
All of us oppose SOPA – learn why.

Sopa Summarized

  • Could block online ads
  • Could allow people to accuse sites of piracy that may not be accurate
  • Could prevent you from browsing certain sites ID’d as piracy violators
  • Presumes guilt not innocence with accusations

Watch a video in this blog that outlines the real threats of this move to protect piracy that really targets your Internet browsing rights.

read more

Social Media Business Shake Down


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Social Media’s Cup Runneth Over and Businesses Feel the Hit

Social Media platforms are changing at a fast clip therefore making it a true challenge to conquer for private users and businesses. Bad news….more changes are looming.

What to Expect

Social Media Expectations Should Change
Cisco’s leadership at the Corporate Social Media Summit laid out dozens of reasons why larger corporations may wish to start creating their own internal social media platforms. Why in the world would businesses do this?

Individuals born 1970 or later are completely familiar with and driven by social media interaction. They are checking into their favorite burger place using location-based social networking sites. Plus social media savvy audiences are sharing their lives with others on these platforms, and since 2010 business sharing has also increased.

Also in the news: Many businesses may not be receiving as much feedback on Facebook, because of Facebook Page operational changes. At the summit, experts discussed solutions for businesses in the ever-changing environment of social media.

Future of Work is in Social Media Communities
Andrew Warden the Head of Strategy for Emerging Markets Services at Cisco Systems has announced that intra rather than inter-net based social media platforms are the wave of the future.

Warden reported at the Corporate Social Media Summit held in New York City June 21-22, 2011 that using internal social media communication will allow employees to collaborate quicker and will create a more production savvy atmosphere for companies.

“The focus of social media so far as been on external branding — communicating your vision and values to your customers. But what about your employees? Do they understand the company’s vision? Do they share it?

Summary of Warden’s speech by Jesse Stanchak of SocialBlog on Social Media.

Work places will most likely reduce social media page blocking at work since the younger employment sector uses location-based social network sites to check into work which also in turn promotes the business. For example, I checked into DREAMFly Marketing today on FourSquare, LinkedIn, Twitter, Facebook Places, Google Places, GoWalla and Yelp reminding people about the business in addition to the special sales we run on FourSquare. More on this later.

- back to the top

Facebook Decreases Business Page Communication
In February 2011, Facebook made changes that businesses continue to complain about in blogs. Some of the changes have created better user interaction. Facebook has removed most Facebook Business Pages from the main news feeds to individual accounts.

Facebook Page status updates primarily appear in users’ updates section which most of them are not checking. The Facebook Developer’s Blog wrote on June 24, 2011, “We encourage you to proactively review user posts and make sure that they provide engaging and welcome content.”

What does this mean for you?
You could be reported as SPAM and not actually be a SPAMMER!
Facebook is slowly moving away from a business focus and returning to its original purpose to connect former classmates, friends and family. It is still a fantastic way to promote your business and establish yourself as an industry expert, but anticipated, further changes will alter Facebook usage requiring businesses to look outside of the social media giant to communicate with consumers.

Location-based websites will become the key along with mobile marketing.

- back to the top

The Changing Social Media Horizon

Yelp, DREAMFly Marketing, location-based social media

Snapshot of DREAMFly Marketing on Yelp

There are so many location-based social media sites now for people to use as “check-in” options that many users are beginning to complain there are too many choices.

To check into one business one person would choose to use: Facebook Places, Twitter status update, GoWalla, Yelp, FourSquare, Google Places, Google Latitude and many more.

So which location-based site should you use? It depends on what site your friends are using most, but the best is Yelp which hosts primarily reviews of businesses and FourSquare which allows businesses to give you coupons as you check into a location.

Do you find yourself wondering what is next?
With increased SPAM filters on Facebook, while it remains King for the time being, businesses will need to expand their strategy beyond Facebook using location-based social media networking sites as mentioned above.

The key is to use only the tools you or your staff are able to truly manage with a good strategy. It does some good to create, for example, a business location listing on FourSquare, but you will receive better ROI (return-on-investment of time) if you also post a coupon for individuals who check-in to your business.

To create a business listing on any location-based social media networking site, you simply need to create a free, private account and list the business. To manage the business however and edit its information, most sites such as FourSquare and Yelp require a business account, which is also free and allows you to create deals, coupons and a business profile.

With change happening every day and Google moving into social media, it’s anybody’s guess what is next…except that social media will continue to grow and businesses must focus on their external and internal marketing goals and use the quickest and easiest tools rather than diluting their efforts and failing.

- back to the top


Social Media Strategy and Pinterest?

Posted by on Jun 4, 2012 in Blog, Social Media Bug Bites | 2 comments

Social Media Strategy and Pinterest?

3 Ways to Know if Pinterest Should Be Added to Your Social Media Strategy

As a marketing company in Naples serving clients nationwide, we make it our business to know social media trends.

Pinterest has been a HUGE hit primarily because it often leads to higher interaction on photos and blogs. Should Pinterest be part of your social media strategy?

Could Pinterest critical to YOUR social media strategy? ...that is the question, right?

3 Ways to Know if Pinterest Should be Part of Your Social Media Strategy

Read this blog to find out the secret to Pinterest and how you can use it!

read more

Four Off Season Marketing Strategy Tips

Posted by on May 17, 2012 in Blog, Tourism Marketing | 2 comments

4 Ways to Marketing in Florida’s Off Season

As local Southwest Florida consumers cheer for the end of season and say goodbye to bumper to bumper traffic and a lack of reservation spots available at their favorite restaurants
…business owners gear up for the slower summer or non-season shopping season.

Keep in mind every target market has an “off-season”, so feel free to use these tips as they apply to your business market. Great marketing ideas work any time, any place!

read more

Market Share and Pricing Strategy Improve Business

Posted by on Apr 19, 2012 in Blog, Business Development, Timely Business News | 1 comment

Market Share and Pricing Strategy Improve Business

What’s Your Market Share and Pricing Strategy?

Your pricing strategy may be forcing the business to work harder rather than smarter and mistakes in pricing strategy can cost your business.

Pop Quiz
How or what could you think of that would make customers pay double what they usually pay for a product?

Maybe raising prices isn’t as relevant here but rather adding value while keeping prices the same while others are jumping ship with their prices. Think more about what you can add to your brand! You MUST think outside the box and establish your unique niche to be more valuable than others in a competitive market.

In this article, find ways to maximize profitability and create a pricing strategy that will give your business the next step to building higher revenues.

read more

Three Publicity Advertising Equivalency Calculations

Posted by on Apr 11, 2012 in Blog, Press Promotions, Public Relations | 3 comments

Three Publicity Advertising Equivalency Calculations

Three Calculations for Press Release Publicity Value

Publicity and public relations are key to growing a business. For business marketing in Florida especially, publicity is often the best return-on-investment.

Did You Know?
Research has shown a media savvy press release can bring in more business than an advertisement.

naples website designer, publicist, publicity campaign value

Public relations boasts a value 20 times more than it costs your business marketing budget…when you think out of the box.

In this article, learn how to convert media coverage to the “advertising equivalency value,” to learn how much your company really saved by executing simple PR Campaign tactics provided in this PR Campaign Value blog.

read more

Top Social Media Sites

Posted by on Apr 3, 2012 in Blog, Social Media Bug Bites | 2 comments

Top Social Media Sites

Mashable Names Top Social Media Networks

Social Media Networks are without a doubt the most popular way to keep up with friends and family that aren’t an arm’s reach away. There are many new Social Networks gaining steam and Mashable has the “Hot” List.

Mashable introduces users to innovative social media platforms. The top social media network list may turn social media its heels, and our Naples Marketing firm is excited about these new networking opportunities.

Top Social Media Sites to Use

  1. Path
  2. Highlight
  3. Sonar
  4. Banjo
  5. Glancee
  6. LocalMind
  7. website design, naples marketing firm, top social media, localmind application

    Find out which of these top social media sites are safe and best to use!

    read more

Congressman’s Open Act Takes on SOPA

Posted by on Mar 20, 2012 in Blog, Online Marketing, Timely Business News | 2 comments

Congressman’s Open Act Takes on SOPA

Congressman’s Open Act Bill May Finally Kill SOPA

California Republican Rep. Darrell Issa is the chair of the House Committee on Oversight and Government Reform and is coining himself the “Internet defender.” Recently, he spoke with Mashable.

Open Act Bill

U.S. Rep. Darrell Issa

In 2011, Congress proposed SOPA or the Stop Online Piracy Act that prompted an Internet BLACKOUT in response to the bill’s potential privacy infringements for American web users.

Without web browsing censorship, as SOPA proposed, Open Act will protect Hollywood’s copyright infringement concerns.

Learn how your comments online direct to Rep. Issa and KeeptheWeb #Open could alter Congress’s direction in monitoring online privacy and piracy. Protect your Internet rights.

read more

Grow Business Online or Fail

Posted by on Mar 14, 2012 in Blog, Business Development, Online Marketing | 10 comments

Grow Business Online or Fail

Today’s business economy is all about growing in person, online and in charge, and even small businesses are finding their voice online by dumping the bad attitude towards online business and embracing it as a key to survival.

CanvasPop Launches Facebook connection that leads to it offering unique, online printing services to further crush other online printers.

Embrace business online or be crushed. Read this article to learn some basic steps you can take to create a creative venue for your clients to shop with you online and YES this includes even medical businesses.

read more

Nielsen Names Generation C as Digital Audience

Posted by on Mar 1, 2012 in Advertising, Blog, Branding, Social Media Bug Bites | 9 comments

Nielsen Names Generation C as Digital Audience

A new generation is born called Generation C short for the “connected” generation.

Assumptions may have business owners thinking this is a generation outside of the target audience traditional 25 to 54-years-old, but according to Nielsen and NM Incite’s U.S. Digital Consumer Report released in February, Generation C is the primary digital consumer audience.

Between the ages of 18 and 34, Generation C, formerly known as Generation Y, is connecting with brands and products in new and unique ways.

This spend-happy audience makes decisions on wants not necessarily needs, and frankly their needs are defined a lot looser than those of us planning for retirement soon.

Although Generation C may appear to have less buying power than Baby Boomers, they are now the primary target audience, because of their diverse media habits making them an impossible captive audience. Download your free copy of the U.S. Digital Consumer Report.

read more

How to File a Trademark Successfully

Posted by on Feb 2, 2012 in Blog, Business Development, Timely Business News | 0 comments

How to File a Trademark Successfully

Simple Steps for Filing a Trademark

If you are a businessperson or someone who has created something conceptually unique, you will want to protect your creative product. It can be a logo, event name, company name or word and once protected no one can use that mark without permission.

How Do You Get a Trademark

how to file a trademark, united state patent and trademark office, marketing company in NaplesSubmit a file for a Trademark with The United States Patent and Trademark Office (USPTO). 

Read on about companies who target you once you file a Trademark claim and how they can trick you into spending money you do not need to spend! Read ahead for links to every page on the USPTO you’ll need to visit to file a Trademark.

read more

SOPA Law Threatens Internet Rights

Posted by on Jan 30, 2012 in Blog, Online Marketing, Timely Business News | 9 comments

SOPA Law Threatens Internet Rights

Is SOPA Dead or Alive?

SOPApillas are a wonderful fried pastry from Argentina and New Mexico. Drizzled in honey it is a heavenly treat.

But the SOPA law proposal threatens to drown our freedom not in honey but with Internet restrictions instead.

SOPA, the Stop Online Piracy Act, is not sweet like a sopapilla, but is an Internet warhead aimed at you and marketing companies in Naples like DREAMFly Marketing who help clients globally, web users and Internet companies.
All of us oppose SOPA – learn why.

Sopa Summarized

  • Could block online ads
  • Could allow people to accuse sites of piracy that may not be accurate
  • Could prevent you from browsing certain sites ID’d as piracy violators
  • Presumes guilt not innocence with accusations

Watch a video in this blog that outlines the real threats of this move to protect piracy that really targets your Internet browsing rights.

read more