3 Ways to Capture Email Readers


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Making Email Magic

Questions you may be scratching your head to find the answers to for your business or perhaps even your personal emails:

Best Time to Send Emails
This is a little sticky. DREAMFly Marketing conducted two different surveys on two different Facebook accounts.

The results? Mixed.

Facebook, emailing, email marketing

In our survey with the fewest responses, the majority answered they check emails at night! But in the survey with the most answers the majority said they check emails throughout the day.

Based on the overwhelming majority answer, this means if you send throughout the day as late as 7 p.m. people are most likely reading your email. Only 20% of respondents stated they check personal email in the afternoon or evenings.

Email Marketing – When to Send Emails:
Send marketing emails 7:30 a.m.-9:30 a.m. or 3-6 p.m. These time periods serve two purposes – read on.

The 7:30-9:30 a.m. time period puts you near the top of their long email list and they will likely read the email. Email marketing requires you connect with your connections. The 3-6 p.m. email marketing time period increases potential responses to your email as they start to relax from the day.

We have generally sent our blogs out via email at 8 or 9 a.m. to ensure it is read, but if we need to improve comment responses then DREAMFly will issue the blog as mentioned later in the day. The morning hours are fantastic if you are sending out “product sale” emails, because businesses will most likely read it and call you about the sale. Choose the time that fits your purpose.

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Writing Email Subjects That Matter
If you want people to respond to your email, for example if it is a product sale, include a clear “call to action.”

Spam filters analyze incoming emails for subjects to determine if they have two or more “spam” words in them. Choose solid words and connect using “you” in your call to action. Email marketing is over flooded with people just like you who want to reach consumers, so make your subject unique.

Great email subject examples

  • Learn how to improve website performance
    Generic without specific call to action except for the person to make their own life easier. Create a “general” call to help themselves in yours.
  •  

  • Save 50% on (product X)
    Rather than saying 50% off right now for a product, direct the person to save money, which in turn tells them to shop!
  •  

  • Subjects for blogs must include something readers will recognize so most blogs use: DREAMFly Marketing Magnetics Blog: (enter blog headline with a call to action)
    This is done because with blogs and newsletters if you always have a different email subject, the reader might mistakes you for SPAM.

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Email Tone Matters
A tone of an email can be easily misunderstood. This section is the most brief for this blog, because it’s simple.

Keep emails in a positive tone. Avoid accusing tones such as “you should have” and always make sure you use something at the beginning or end like what I like to use, “I hope this meets you with a smile.”

This allows people to connect with you as a human being even though you are not in front of them and it enables them to read the tone of the email. Too course without a happy tone can come off rude, whereas smiley faces constantly might come off too casual.

Choose the tone that is appropriate for what you are emailing out.

Remember send email when it’s well accepted, choose a great tone for your message and make your subject zing off the computer and into your reader’s hearts – Happy emailing!

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Growing Your Leadership Style

Posted by on Jan 10, 2012 in Blog, Business Development, Timely Business News | 9 comments

Growing Your Leadership Style

Do You Have the Best Leadership Style?

People love to work for you?
Or could your staff use some motivating?

It’s easy to blame staff or contractors for being less than productive rather than admitting perhaps our leadership skills are aching to be rejuvenated.

We discuss marketing strategy as the key tool for business growth. Marketing strategy includes developing the best, most motivating leadership style for your work environment.

The best leadership styles allow managers to motivate employees to amplify their level and quality of work.

Defining Your Leadership Style 101

“Leadership is less about your needs and more about the needs of people and organization you are leading,” reported the Wall Street Journal (WSJ).

Learn the 6 key leadership styles and discover what kind of leader you are!

read more

Funniest 2011 Public Comments

Posted by on Dec 30, 2011 in Blog, Public Relations | 16 comments

Funniest 2011 Public Comments

The stupidest and funniest quotes of 2011 – make yourself laugh for a moment.

This is our favorite blog to write each year, because we get to giggle and laugh with you at all of the stupid statements made by celebrities and politicians during the year.

Charlie Sheen’s Wacky World of Bad Statements

  • Funny Quote #1: “I’m on a drug, it’s called Charlie Sheen”
  • Funny Quote #2: “Can’t is the cancer of Happen” (???)

Being wacky is just plain fun sometimes, but other times it just sounds nuts especially when celebs speak with the media about themselves and reference tiger blood. View the funniest 2011 public comments, you will laugh.

Business is all about branding, so make the best of what you have. Public Speaking tips added to this blog as a bonus. Videos embedded of these wacky comments!

read more

Pet Envy: Advertising Strategy for Consumer’s Heart

Posted by on Dec 12, 2011 in Advertising, Blog, Graphic Design | 2 comments

Pet Envy: Advertising Strategy for Consumer’s Heart

Pets Are Cute Advertising Sidekicks, but How Do They Fit Strategy?

Where in the world is the advertising strategy in a realtor posing with their dog for an ad? Unless you show only pet friendly properties or specialize in pets, it’s just a cute picture not a marketing strategy.

A photo does not equal advertising strategy.

Ads showcasing staff photos without referencing “meet our staff” and fail to incorporate the staff as the advertising strategy fail, just as cute little cats and dogs fails if they are not part of the branding or advertising strategy!

Think strategy first. Think advertising design second. Read ahead to discover how you can bank on the popularity of pets!

read more

Effects of Google+1 on Website Ranking

Posted by on Nov 28, 2011 in Blog, Online Marketing, SEO | 9 comments

Effects of Google+1 on Website Ranking

Wondering if Google+1 Clicks Help Your Search Engine Ranking?

The more people click Google+1 on your site, yes it will help Google identify that your website is a place of interest. But the +1 click primarily helps with results for the specific term(s) a person responds to with a +1 click.

A Google+1 click isn’t going to boost your website listing from a page 3 listing to #1 on page 1. But it does help Google analyze usefulness of its results…assuming everyone starts clicking +1.

Of course you know what they say about “assumption,” so let’s look at the true effects of Google+1.

Google Admits a +1 Click Will Prompt Page Crawls
+1 is a public action and placing a +1 button on your web pages is smart, because it may prompt Google to more frequently crawl your page or site based on a lot of +1 action. Read up on Google+1′s affects on your traditional SEO.

As much as we’d love to write Marketing in Naples, Naples Marketing Firm, Marketing Naples and Naples Marketing 50 million times on our website, Google still looks for valuable, original information.

Stick to the SEO basics with content providing valid content and as Google+1 grows as a whole more people will begin clicking the +1 button on your pages.

There are challenges ahead with the +1 concept – read ahead

read more

It’s a Mobile Marketing Take Over

Posted by on Nov 9, 2011 in Blog, Online Marketing, Social Media Bug Bites | 6 comments

It’s a Mobile Marketing Take Over

Love Your Mobile and Confused about Mobile Marketing?

AdWeek, an online advertising advice blog, reported in October 2011 that Google is warning businesses – Get Mobile or you may get run over!

But My Business Doesn’t Need Mobile Marketing Right?

Clear your vision for business by opening up to mobile marketing, a strategic marketing powerhouse.

Mobile applications are the new Yellow Pages and our Naples marketing firm made sure we were listed on them. Are you?

You’d better get ready for the SEO changes Google is launching including boosting the ranking of websites that are updated more frequently. If your page is not updated regularly, mobile marketing will be a key for you.

Our take. Our strategic marketing tips. Your business growth – read ahead

read more

Be Branding Brave for 2012

Posted by on Oct 24, 2011 in Blog, Branding, Timely Business News | 7 comments

Be Branding Brave for 2012

Smell The Roses in 2012

Be brave and rebrand your business if you need to – let’s be honest. Are you standing in your business’s way?

The Numbers Tell a Story

In the Oct. 21-27, 2011 Gulf Coast Business Review, journalists reported the 2012 outlook is “uncertain.”

State of Florida officials have reduced tax revenue forecasts through early 2013 by $1.6 billion, according to the News Service of Florida.

Florida Employment Statistics

  • Cape Coral – Fort Myers, Florida
  • Naples – Marco Island
  • Tampa – St. Petersburg – Clearwater
  • 2005: 208,140 2010: 193,940 = -6.82%
  • 2005: 121,570 2010: 109,290 = -10.10%
  • 2005: 1,222,940 2010: 1,091,750 = -10.73%
Population has grown 15-20% across the board while fewer work. Limited Liability Corporation filings are up.

Are You Branding Brave?
Marketing strategy calls for the guts to be different and to make the tough call to change things up when it’s necessary. Are you burying your head in bad branding?

read more

Do You Know How to Close a Business Deal?

Posted by on Oct 7, 2011 in Blog, Business Development | 7 comments

Do You Know How to Close a Business Deal?

Closing a Business Deal

You’re gaining business leads and meeting up with potential clients? Or perhaps you are bricks and mortar location business with new customers coming in? But are you closing the deals or losing them?

Closing a business deal is entirely different than gaining access to pitch to a potentially new client or customer. So how do you do it?

First you have to Open the Door
The trick to closing a business deal is the same trick you use for marriages – the talent of listening!

Our Naples Marketing Firm listens to client concerns and based on those findings we create solutions. You should be operating the same but with your own flair. Read this article to get 5 great tips for closing deals!

read more

Turn Customer Frowns Into Smiles

Posted by on Sep 29, 2011 in Blog, Business Development, Customer Service | 9 comments

Turn Customer Frowns Into Smiles

Do You Make Clients Smile?

If we’re being honest, we can FORGET TO KEEP CUSTOMERS HAPPY when we get caught up office work and projects.

The Value of Thank You…is Priceless
DREAMFly Marketing Magnetics discusses strategic marketing each week. Did you know the most important piece of your strategic marketing puzzle is keeping clients happy?

According to MarketingSherpa.com, it’s 5-7 times more expensive to GAIN new customers than it is to keep the ones you have HAPPY.

Strategic Marketing Tactics That Deliver Robust Customer Relationships
Listen to clients about their challenges. Too many fantastically expensive strategic marketing plans lack real teeth for building and monitoring customer relationships.

Read the full article – Get specific tips that will replace customer frowns with smiles.

read more

Is Your Logo Making You Money?

Posted by on Sep 22, 2011 in Advertising, Blog, Graphic Design | 8 comments

Is Your Logo Making You Money?

Colors Communicate – Choosing the Best Colors Can Grow Business

For logos, general marketing designs and advertising…colors matter!

Learn the meaning behind colors
View examples of purposeful color usage in logos

What Do Colors Say?

The voice of a color is universal – we all seem to pick up on the meaning of a color subconsciously.

What is the color of your company logo saying about your business? Read the full article to view a list of colors and learn if your logo colors are conveying the message you have developed with your strategic marketing plan.

read more

Celebrating 1 Year of Blogging

Posted by on Sep 8, 2011 in Blog, Public Relations, Timely Business News | 6 comments

Celebrating 1 Year of Blogging

DREAMFly Celebrates One Year of Blogging

A year of blogging and so much more to come!

As many of you know it is through blogs and online posts, all of us learn about cutting edge marketing and business strategies, and our strategic marketing firm in Naples, Florida is proud to continue providing advice on how to best lead your company to the trough of success.

Did You Know?

  • Blogs connect you to business owners across the world?
  • Your blog comments could lead to free advice from someone who can help?
  • Writing a blog has become a primary marketing method for web sites?
  • Your blog can be submitted to national blogging sites such as EzineMark.com?

Read more about blogging and take advantage of our exclusive One Year Anniversary Buy 1 Get 1 Press Release Special.

read more

The Tweet Heard Around the World


Contact DREAMFly Marketing

The Convergence of Social Media & Social Conscience

It’s no surprise that the movie, The Social Network, was up for an Oscar this year (2011).

It’s all about the charged energy of connection and one young man’s will to bring an idea to fruition based on that premise.

What happened in Egypt is no accident. Demographics and technology were on their side. 20|| draws a line in the demographic sand. This is the year that the Baby Boomer Generation begins to retire and a generation of youth became mobilized through technology.

We don’t have to wait for our governments to take the first step. Combining our collective voices using social media tools such as Facebook, Twitter and YouTube, literally brought down a government, which is revolutionary. Here are some interesting points from a social media perspective:

  • A day of protest in Egypt is announced on the Facebook page, “We Are All Khaled Said,” which was created to honor the victim of a police killing in Egypt.naples marketing expert, twitter influence
  • The protesters then use Twitter, Facebook, and YouTube to stay organized, share intelligence and spread their message worldwide.
  • In an action unprecedented in Internet history, the Egyptian government ordered service providers to shut down effectively disconnecting a modern economy and 80,000,000 people from the World Wide Web.
  • Companies, including Google, establish work-arounds to get Internet access back up and available to Egyptians.
  • Google marketing executive, Wael Ghonim, is arrested by Egyptian authorities and, upon his release, took part in a passionate TV interview where it was announced that he was one of the anonymous creators of the We Are All Khaled Said Facebook page and helped coordinate the social media aspect of this revolution.

Growing Your Leadership Style

Posted by on Jan 10, 2012 in Blog, Business Development, Timely Business News | 9 comments

Growing Your Leadership Style

Do You Have the Best Leadership Style?

People love to work for you?
Or could your staff use some motivating?

It’s easy to blame staff or contractors for being less than productive rather than admitting perhaps our leadership skills are aching to be rejuvenated.

We discuss marketing strategy as the key tool for business growth. Marketing strategy includes developing the best, most motivating leadership style for your work environment.

The best leadership styles allow managers to motivate employees to amplify their level and quality of work.

Defining Your Leadership Style 101

“Leadership is less about your needs and more about the needs of people and organization you are leading,” reported the Wall Street Journal (WSJ).

Learn the 6 key leadership styles and discover what kind of leader you are!

read more

Funniest 2011 Public Comments

Posted by on Dec 30, 2011 in Blog, Public Relations | 16 comments

Funniest 2011 Public Comments

The stupidest and funniest quotes of 2011 – make yourself laugh for a moment.

This is our favorite blog to write each year, because we get to giggle and laugh with you at all of the stupid statements made by celebrities and politicians during the year.

Charlie Sheen’s Wacky World of Bad Statements

  • Funny Quote #1: “I’m on a drug, it’s called Charlie Sheen”
  • Funny Quote #2: “Can’t is the cancer of Happen” (???)

Being wacky is just plain fun sometimes, but other times it just sounds nuts especially when celebs speak with the media about themselves and reference tiger blood. View the funniest 2011 public comments, you will laugh.

Business is all about branding, so make the best of what you have. Public Speaking tips added to this blog as a bonus. Videos embedded of these wacky comments!

read more

Pet Envy: Advertising Strategy for Consumer’s Heart

Posted by on Dec 12, 2011 in Advertising, Blog, Graphic Design | 2 comments

Pet Envy: Advertising Strategy for Consumer’s Heart

Pets Are Cute Advertising Sidekicks, but How Do They Fit Strategy?

Where in the world is the advertising strategy in a realtor posing with their dog for an ad? Unless you show only pet friendly properties or specialize in pets, it’s just a cute picture not a marketing strategy.

A photo does not equal advertising strategy.

Ads showcasing staff photos without referencing “meet our staff” and fail to incorporate the staff as the advertising strategy fail, just as cute little cats and dogs fails if they are not part of the branding or advertising strategy!

Think strategy first. Think advertising design second. Read ahead to discover how you can bank on the popularity of pets!

read more

Effects of Google+1 on Website Ranking

Posted by on Nov 28, 2011 in Blog, Online Marketing, SEO | 9 comments

Effects of Google+1 on Website Ranking

Wondering if Google+1 Clicks Help Your Search Engine Ranking?

The more people click Google+1 on your site, yes it will help Google identify that your website is a place of interest. But the +1 click primarily helps with results for the specific term(s) a person responds to with a +1 click.

A Google+1 click isn’t going to boost your website listing from a page 3 listing to #1 on page 1. But it does help Google analyze usefulness of its results…assuming everyone starts clicking +1.

Of course you know what they say about “assumption,” so let’s look at the true effects of Google+1.

Google Admits a +1 Click Will Prompt Page Crawls
+1 is a public action and placing a +1 button on your web pages is smart, because it may prompt Google to more frequently crawl your page or site based on a lot of +1 action. Read up on Google+1′s affects on your traditional SEO.

As much as we’d love to write Marketing in Naples, Naples Marketing Firm, Marketing Naples and Naples Marketing 50 million times on our website, Google still looks for valuable, original information.

Stick to the SEO basics with content providing valid content and as Google+1 grows as a whole more people will begin clicking the +1 button on your pages.

There are challenges ahead with the +1 concept – read ahead

read more

It’s a Mobile Marketing Take Over

Posted by on Nov 9, 2011 in Blog, Online Marketing, Social Media Bug Bites | 6 comments

It’s a Mobile Marketing Take Over

Love Your Mobile and Confused about Mobile Marketing?

AdWeek, an online advertising advice blog, reported in October 2011 that Google is warning businesses – Get Mobile or you may get run over!

But My Business Doesn’t Need Mobile Marketing Right?

Clear your vision for business by opening up to mobile marketing, a strategic marketing powerhouse.

Mobile applications are the new Yellow Pages and our Naples marketing firm made sure we were listed on them. Are you?

You’d better get ready for the SEO changes Google is launching including boosting the ranking of websites that are updated more frequently. If your page is not updated regularly, mobile marketing will be a key for you.

Our take. Our strategic marketing tips. Your business growth – read ahead

read more

Be Branding Brave for 2012

Posted by on Oct 24, 2011 in Blog, Branding, Timely Business News | 7 comments

Be Branding Brave for 2012

Smell The Roses in 2012

Be brave and rebrand your business if you need to – let’s be honest. Are you standing in your business’s way?

The Numbers Tell a Story

In the Oct. 21-27, 2011 Gulf Coast Business Review, journalists reported the 2012 outlook is “uncertain.”

State of Florida officials have reduced tax revenue forecasts through early 2013 by $1.6 billion, according to the News Service of Florida.

Florida Employment Statistics

  • Cape Coral – Fort Myers, Florida
  • Naples – Marco Island
  • Tampa – St. Petersburg – Clearwater
  • 2005: 208,140 2010: 193,940 = -6.82%
  • 2005: 121,570 2010: 109,290 = -10.10%
  • 2005: 1,222,940 2010: 1,091,750 = -10.73%
Population has grown 15-20% across the board while fewer work. Limited Liability Corporation filings are up.

Are You Branding Brave?
Marketing strategy calls for the guts to be different and to make the tough call to change things up when it’s necessary. Are you burying your head in bad branding?

read more

Do You Know How to Close a Business Deal?

Posted by on Oct 7, 2011 in Blog, Business Development | 7 comments

Do You Know How to Close a Business Deal?

Closing a Business Deal

You’re gaining business leads and meeting up with potential clients? Or perhaps you are bricks and mortar location business with new customers coming in? But are you closing the deals or losing them?

Closing a business deal is entirely different than gaining access to pitch to a potentially new client or customer. So how do you do it?

First you have to Open the Door
The trick to closing a business deal is the same trick you use for marriages – the talent of listening!

Our Naples Marketing Firm listens to client concerns and based on those findings we create solutions. You should be operating the same but with your own flair. Read this article to get 5 great tips for closing deals!

read more

Turn Customer Frowns Into Smiles

Posted by on Sep 29, 2011 in Blog, Business Development, Customer Service | 9 comments

Turn Customer Frowns Into Smiles

Do You Make Clients Smile?

If we’re being honest, we can FORGET TO KEEP CUSTOMERS HAPPY when we get caught up office work and projects.

The Value of Thank You…is Priceless
DREAMFly Marketing Magnetics discusses strategic marketing each week. Did you know the most important piece of your strategic marketing puzzle is keeping clients happy?

According to MarketingSherpa.com, it’s 5-7 times more expensive to GAIN new customers than it is to keep the ones you have HAPPY.

Strategic Marketing Tactics That Deliver Robust Customer Relationships
Listen to clients about their challenges. Too many fantastically expensive strategic marketing plans lack real teeth for building and monitoring customer relationships.

Read the full article – Get specific tips that will replace customer frowns with smiles.

read more

Is Your Logo Making You Money?

Posted by on Sep 22, 2011 in Advertising, Blog, Graphic Design | 8 comments

Is Your Logo Making You Money?

Colors Communicate – Choosing the Best Colors Can Grow Business

For logos, general marketing designs and advertising…colors matter!

Learn the meaning behind colors
View examples of purposeful color usage in logos

What Do Colors Say?

The voice of a color is universal – we all seem to pick up on the meaning of a color subconsciously.

What is the color of your company logo saying about your business? Read the full article to view a list of colors and learn if your logo colors are conveying the message you have developed with your strategic marketing plan.

read more

Celebrating 1 Year of Blogging

Posted by on Sep 8, 2011 in Blog, Public Relations, Timely Business News | 6 comments

Celebrating 1 Year of Blogging

DREAMFly Celebrates One Year of Blogging

A year of blogging and so much more to come!

As many of you know it is through blogs and online posts, all of us learn about cutting edge marketing and business strategies, and our strategic marketing firm in Naples, Florida is proud to continue providing advice on how to best lead your company to the trough of success.

Did You Know?

  • Blogs connect you to business owners across the world?
  • Your blog comments could lead to free advice from someone who can help?
  • Writing a blog has become a primary marketing method for web sites?
  • Your blog can be submitted to national blogging sites such as EzineMark.com?

Read more about blogging and take advantage of our exclusive One Year Anniversary Buy 1 Get 1 Press Release Special.

read more

Free Online Marketing Tools That Rule


Contact DREAMFly Marketing

Endorse Us With Google+

Free Online Marketing Tools That Drive Improvements

It has become way too easy to fall into the $9.99 purchase trap for online marketing tools. It’s the old “Buy high sell low” trap.

You aren’t alone getting sucked into the “buy this for $9.99″ with the small type at the end “and review for $49.99 per month.”

Emails fall into your inbox claiming to rank your website, improve your Facebook page, attract more Twitter followers, help you with Google AdWords and offering the latest trend in online marketing tools. Below are free online marketing tools

Take What’s Yours Free!
I’m a self admitted person who buys high and sells low on personal items, but when it comes to business for all of us no matter where you are it is imperative to be smart with your budget.

Free Tools For Online Marketing You MUST Try

  1. Eightfold Logic Linker: Free link building system: Set up a profile free and it connects you with other users whom you can share your website link with. They list your link. You list theirs. Everybody is happy….why?Boosting incoming links to your website automatically raises your website ranking with Google and other search engines.

    There are websites that sell incoming links for your website, but those links have no real business lead value. Build your incoming links with a quality group of connections.

    Why? If others are linking to you, then your website must be important. Incoming links is more important than keywords now according to Google’s latest information.


Growing Your Leadership Style

Posted by on Jan 10, 2012 in Blog, Business Development, Timely Business News | 9 comments

Growing Your Leadership Style

Do You Have the Best Leadership Style?

People love to work for you?
Or could your staff use some motivating?

It’s easy to blame staff or contractors for being less than productive rather than admitting perhaps our leadership skills are aching to be rejuvenated.

We discuss marketing strategy as the key tool for business growth. Marketing strategy includes developing the best, most motivating leadership style for your work environment.

The best leadership styles allow managers to motivate employees to amplify their level and quality of work.

Defining Your Leadership Style 101

“Leadership is less about your needs and more about the needs of people and organization you are leading,” reported the Wall Street Journal (WSJ).

Learn the 6 key leadership styles and discover what kind of leader you are!

read more

Funniest 2011 Public Comments

Posted by on Dec 30, 2011 in Blog, Public Relations | 16 comments

Funniest 2011 Public Comments

The stupidest and funniest quotes of 2011 – make yourself laugh for a moment.

This is our favorite blog to write each year, because we get to giggle and laugh with you at all of the stupid statements made by celebrities and politicians during the year.

Charlie Sheen’s Wacky World of Bad Statements

  • Funny Quote #1: “I’m on a drug, it’s called Charlie Sheen”
  • Funny Quote #2: “Can’t is the cancer of Happen” (???)

Being wacky is just plain fun sometimes, but other times it just sounds nuts especially when celebs speak with the media about themselves and reference tiger blood. View the funniest 2011 public comments, you will laugh.

Business is all about branding, so make the best of what you have. Public Speaking tips added to this blog as a bonus. Videos embedded of these wacky comments!

read more

Pet Envy: Advertising Strategy for Consumer’s Heart

Posted by on Dec 12, 2011 in Advertising, Blog, Graphic Design | 2 comments

Pet Envy: Advertising Strategy for Consumer’s Heart

Pets Are Cute Advertising Sidekicks, but How Do They Fit Strategy?

Where in the world is the advertising strategy in a realtor posing with their dog for an ad? Unless you show only pet friendly properties or specialize in pets, it’s just a cute picture not a marketing strategy.

A photo does not equal advertising strategy.

Ads showcasing staff photos without referencing “meet our staff” and fail to incorporate the staff as the advertising strategy fail, just as cute little cats and dogs fails if they are not part of the branding or advertising strategy!

Think strategy first. Think advertising design second. Read ahead to discover how you can bank on the popularity of pets!

read more

Effects of Google+1 on Website Ranking

Posted by on Nov 28, 2011 in Blog, Online Marketing, SEO | 9 comments

Effects of Google+1 on Website Ranking

Wondering if Google+1 Clicks Help Your Search Engine Ranking?

The more people click Google+1 on your site, yes it will help Google identify that your website is a place of interest. But the +1 click primarily helps with results for the specific term(s) a person responds to with a +1 click.

A Google+1 click isn’t going to boost your website listing from a page 3 listing to #1 on page 1. But it does help Google analyze usefulness of its results…assuming everyone starts clicking +1.

Of course you know what they say about “assumption,” so let’s look at the true effects of Google+1.

Google Admits a +1 Click Will Prompt Page Crawls
+1 is a public action and placing a +1 button on your web pages is smart, because it may prompt Google to more frequently crawl your page or site based on a lot of +1 action. Read up on Google+1′s affects on your traditional SEO.

As much as we’d love to write Marketing in Naples, Naples Marketing Firm, Marketing Naples and Naples Marketing 50 million times on our website, Google still looks for valuable, original information.

Stick to the SEO basics with content providing valid content and as Google+1 grows as a whole more people will begin clicking the +1 button on your pages.

There are challenges ahead with the +1 concept – read ahead

read more

It’s a Mobile Marketing Take Over

Posted by on Nov 9, 2011 in Blog, Online Marketing, Social Media Bug Bites | 6 comments

It’s a Mobile Marketing Take Over

Love Your Mobile and Confused about Mobile Marketing?

AdWeek, an online advertising advice blog, reported in October 2011 that Google is warning businesses – Get Mobile or you may get run over!

But My Business Doesn’t Need Mobile Marketing Right?

Clear your vision for business by opening up to mobile marketing, a strategic marketing powerhouse.

Mobile applications are the new Yellow Pages and our Naples marketing firm made sure we were listed on them. Are you?

You’d better get ready for the SEO changes Google is launching including boosting the ranking of websites that are updated more frequently. If your page is not updated regularly, mobile marketing will be a key for you.

Our take. Our strategic marketing tips. Your business growth – read ahead

read more

Be Branding Brave for 2012

Posted by on Oct 24, 2011 in Blog, Branding, Timely Business News | 7 comments

Be Branding Brave for 2012

Smell The Roses in 2012

Be brave and rebrand your business if you need to – let’s be honest. Are you standing in your business’s way?

The Numbers Tell a Story

In the Oct. 21-27, 2011 Gulf Coast Business Review, journalists reported the 2012 outlook is “uncertain.”

State of Florida officials have reduced tax revenue forecasts through early 2013 by $1.6 billion, according to the News Service of Florida.

Florida Employment Statistics

  • Cape Coral – Fort Myers, Florida
  • Naples – Marco Island
  • Tampa – St. Petersburg – Clearwater
  • 2005: 208,140 2010: 193,940 = -6.82%
  • 2005: 121,570 2010: 109,290 = -10.10%
  • 2005: 1,222,940 2010: 1,091,750 = -10.73%
Population has grown 15-20% across the board while fewer work. Limited Liability Corporation filings are up.

Are You Branding Brave?
Marketing strategy calls for the guts to be different and to make the tough call to change things up when it’s necessary. Are you burying your head in bad branding?

read more

Do You Know How to Close a Business Deal?

Posted by on Oct 7, 2011 in Blog, Business Development | 7 comments

Do You Know How to Close a Business Deal?

Closing a Business Deal

You’re gaining business leads and meeting up with potential clients? Or perhaps you are bricks and mortar location business with new customers coming in? But are you closing the deals or losing them?

Closing a business deal is entirely different than gaining access to pitch to a potentially new client or customer. So how do you do it?

First you have to Open the Door
The trick to closing a business deal is the same trick you use for marriages – the talent of listening!

Our Naples Marketing Firm listens to client concerns and based on those findings we create solutions. You should be operating the same but with your own flair. Read this article to get 5 great tips for closing deals!

read more

Turn Customer Frowns Into Smiles

Posted by on Sep 29, 2011 in Blog, Business Development, Customer Service | 9 comments

Turn Customer Frowns Into Smiles

Do You Make Clients Smile?

If we’re being honest, we can FORGET TO KEEP CUSTOMERS HAPPY when we get caught up office work and projects.

The Value of Thank You…is Priceless
DREAMFly Marketing Magnetics discusses strategic marketing each week. Did you know the most important piece of your strategic marketing puzzle is keeping clients happy?

According to MarketingSherpa.com, it’s 5-7 times more expensive to GAIN new customers than it is to keep the ones you have HAPPY.

Strategic Marketing Tactics That Deliver Robust Customer Relationships
Listen to clients about their challenges. Too many fantastically expensive strategic marketing plans lack real teeth for building and monitoring customer relationships.

Read the full article – Get specific tips that will replace customer frowns with smiles.

read more

Is Your Logo Making You Money?

Posted by on Sep 22, 2011 in Advertising, Blog, Graphic Design | 8 comments

Is Your Logo Making You Money?

Colors Communicate – Choosing the Best Colors Can Grow Business

For logos, general marketing designs and advertising…colors matter!

Learn the meaning behind colors
View examples of purposeful color usage in logos

What Do Colors Say?

The voice of a color is universal – we all seem to pick up on the meaning of a color subconsciously.

What is the color of your company logo saying about your business? Read the full article to view a list of colors and learn if your logo colors are conveying the message you have developed with your strategic marketing plan.

read more

Celebrating 1 Year of Blogging

Posted by on Sep 8, 2011 in Blog, Public Relations, Timely Business News | 6 comments

Celebrating 1 Year of Blogging

DREAMFly Celebrates One Year of Blogging

A year of blogging and so much more to come!

As many of you know it is through blogs and online posts, all of us learn about cutting edge marketing and business strategies, and our strategic marketing firm in Naples, Florida is proud to continue providing advice on how to best lead your company to the trough of success.

Did You Know?

  • Blogs connect you to business owners across the world?
  • Your blog comments could lead to free advice from someone who can help?
  • Writing a blog has become a primary marketing method for web sites?
  • Your blog can be submitted to national blogging sites such as EzineMark.com?

Read more about blogging and take advantage of our exclusive One Year Anniversary Buy 1 Get 1 Press Release Special.

read more

To Tweet or Not To Tweet


Contact DREAMFly Marketing

 

To Tweet or Not to Tweet

Why would you want to read about people you most likely don’t even know on Twitter?

That’s the question – will it work for you or your business?

Unlike Facebook, follows can be generic not following a pattern like Facebook using alumni from academic institutions. So is it really useful for business?

For affiliate link users, Twitter is the perfect resource. Affiliate links, for those who are unfamiliar with them, are links that pay you when you post them and visitors click through to the links. Often they sell general products, marketing and software.

The Pros and Cons of Twitter – Decide for Yourself
Pros

  1. Larger audience focused on services and products
  2. Affiliate links may make you additional money
  3. Tweeps or followers more likely to share your information than Facebook users

Cons

  1. The life of a tweet is about 15 minutes
  2. New Twitter API formats have made it trickier to grow followers in bulk
  3. Most followers are strangers or remote acquaintance
  4. Linked In Poll

    Out of 60 respondents, 83% responded they spend more time for business on Linked In than they do Twitter. In another poll, 40% of users say they only use Twitter to promote their blog not gain business.

    Results pulled on Feb. 13, 2011.

    twitter poll, linked in poll, twitter, linked in, online marketing

    Are the Pros Enough on Twitter
    DREAMFly Marketing is certainly not suggesting Twitter is useless, but what we are pointing out is you need to think long and hard about all the effort you are spending on social media.

    Have you matched your strategy to the social media sites you are using?

    Twitter, twitter benefits

    Twitter is great to use if you want to drive traffic to your blog, increase comments or drive people to your Facebook,
    but the key to driving traffic is to use the old trick of
    sell without selling.

    Your Tweeps (or followers) will share your message with their own followers if they like your message, whereas fewer connections re-promote posts of friends on Facebook.

    A great benefit to Twitter is that often people receive the information on cell phone feeds, whereas most people check Facebook during the afternoon and evening hours during the week.

    A Twitter Tool You Need
    HootSuite -
    Schedule Tweets in advance and reduce the time you spend communicating without compromising your message. HootSuite is the most reliable scheduling source.

    Tip – tweets must be unique and cannot be exactly the same. Twitter prevents this to avoid spam.

    Twitter is a business key to connecting across the globe. But your marketing plan and business strategy have to be able to support using Twitter. What do you mean?

    If you are selling marketing services like us at DREAMFly Marketing, connecting with strangers is a great idea. On the other hand, selling care for seniors or specialized services that are focused on local markets only may not be the best usage for Twitter. Instead, use Tweets to drive website and blog traffic.

    Match your Twitter usage for what works with a “global” or “national” audience.

    How you use Twitter is ultimately up to you, but make sure your efforts are worth your time.

    For more information about our services, contact DREAMFly Marketing.


Growing Your Leadership Style

Posted by on Jan 10, 2012 in Blog, Business Development, Timely Business News | 9 comments

Growing Your Leadership Style

Do You Have the Best Leadership Style?

People love to work for you?
Or could your staff use some motivating?

It’s easy to blame staff or contractors for being less than productive rather than admitting perhaps our leadership skills are aching to be rejuvenated.

We discuss marketing strategy as the key tool for business growth. Marketing strategy includes developing the best, most motivating leadership style for your work environment.

The best leadership styles allow managers to motivate employees to amplify their level and quality of work.

Defining Your Leadership Style 101

“Leadership is less about your needs and more about the needs of people and organization you are leading,” reported the Wall Street Journal (WSJ).

Learn the 6 key leadership styles and discover what kind of leader you are!

read more

Funniest 2011 Public Comments

Posted by on Dec 30, 2011 in Blog, Public Relations | 16 comments

Funniest 2011 Public Comments

The stupidest and funniest quotes of 2011 – make yourself laugh for a moment.

This is our favorite blog to write each year, because we get to giggle and laugh with you at all of the stupid statements made by celebrities and politicians during the year.

Charlie Sheen’s Wacky World of Bad Statements

  • Funny Quote #1: “I’m on a drug, it’s called Charlie Sheen”
  • Funny Quote #2: “Can’t is the cancer of Happen” (???)

Being wacky is just plain fun sometimes, but other times it just sounds nuts especially when celebs speak with the media about themselves and reference tiger blood. View the funniest 2011 public comments, you will laugh.

Business is all about branding, so make the best of what you have. Public Speaking tips added to this blog as a bonus. Videos embedded of these wacky comments!

read more

Pet Envy: Advertising Strategy for Consumer’s Heart

Posted by on Dec 12, 2011 in Advertising, Blog, Graphic Design | 2 comments

Pet Envy: Advertising Strategy for Consumer’s Heart

Pets Are Cute Advertising Sidekicks, but How Do They Fit Strategy?

Where in the world is the advertising strategy in a realtor posing with their dog for an ad? Unless you show only pet friendly properties or specialize in pets, it’s just a cute picture not a marketing strategy.

A photo does not equal advertising strategy.

Ads showcasing staff photos without referencing “meet our staff” and fail to incorporate the staff as the advertising strategy fail, just as cute little cats and dogs fails if they are not part of the branding or advertising strategy!

Think strategy first. Think advertising design second. Read ahead to discover how you can bank on the popularity of pets!

read more

Effects of Google+1 on Website Ranking

Posted by on Nov 28, 2011 in Blog, Online Marketing, SEO | 9 comments

Effects of Google+1 on Website Ranking

Wondering if Google+1 Clicks Help Your Search Engine Ranking?

The more people click Google+1 on your site, yes it will help Google identify that your website is a place of interest. But the +1 click primarily helps with results for the specific term(s) a person responds to with a +1 click.

A Google+1 click isn’t going to boost your website listing from a page 3 listing to #1 on page 1. But it does help Google analyze usefulness of its results…assuming everyone starts clicking +1.

Of course you know what they say about “assumption,” so let’s look at the true effects of Google+1.

Google Admits a +1 Click Will Prompt Page Crawls
+1 is a public action and placing a +1 button on your web pages is smart, because it may prompt Google to more frequently crawl your page or site based on a lot of +1 action. Read up on Google+1′s affects on your traditional SEO.

As much as we’d love to write Marketing in Naples, Naples Marketing Firm, Marketing Naples and Naples Marketing 50 million times on our website, Google still looks for valuable, original information.

Stick to the SEO basics with content providing valid content and as Google+1 grows as a whole more people will begin clicking the +1 button on your pages.

There are challenges ahead with the +1 concept – read ahead

read more

It’s a Mobile Marketing Take Over

Posted by on Nov 9, 2011 in Blog, Online Marketing, Social Media Bug Bites | 6 comments

It’s a Mobile Marketing Take Over

Love Your Mobile and Confused about Mobile Marketing?

AdWeek, an online advertising advice blog, reported in October 2011 that Google is warning businesses – Get Mobile or you may get run over!

But My Business Doesn’t Need Mobile Marketing Right?

Clear your vision for business by opening up to mobile marketing, a strategic marketing powerhouse.

Mobile applications are the new Yellow Pages and our Naples marketing firm made sure we were listed on them. Are you?

You’d better get ready for the SEO changes Google is launching including boosting the ranking of websites that are updated more frequently. If your page is not updated regularly, mobile marketing will be a key for you.

Our take. Our strategic marketing tips. Your business growth – read ahead

read more

Be Branding Brave for 2012

Posted by on Oct 24, 2011 in Blog, Branding, Timely Business News | 7 comments

Be Branding Brave for 2012

Smell The Roses in 2012

Be brave and rebrand your business if you need to – let’s be honest. Are you standing in your business’s way?

The Numbers Tell a Story

In the Oct. 21-27, 2011 Gulf Coast Business Review, journalists reported the 2012 outlook is “uncertain.”

State of Florida officials have reduced tax revenue forecasts through early 2013 by $1.6 billion, according to the News Service of Florida.

Florida Employment Statistics

  • Cape Coral – Fort Myers, Florida
  • Naples – Marco Island
  • Tampa – St. Petersburg – Clearwater
  • 2005: 208,140 2010: 193,940 = -6.82%
  • 2005: 121,570 2010: 109,290 = -10.10%
  • 2005: 1,222,940 2010: 1,091,750 = -10.73%
Population has grown 15-20% across the board while fewer work. Limited Liability Corporation filings are up.

Are You Branding Brave?
Marketing strategy calls for the guts to be different and to make the tough call to change things up when it’s necessary. Are you burying your head in bad branding?

read more

Do You Know How to Close a Business Deal?

Posted by on Oct 7, 2011 in Blog, Business Development | 7 comments

Do You Know How to Close a Business Deal?

Closing a Business Deal

You’re gaining business leads and meeting up with potential clients? Or perhaps you are bricks and mortar location business with new customers coming in? But are you closing the deals or losing them?

Closing a business deal is entirely different than gaining access to pitch to a potentially new client or customer. So how do you do it?

First you have to Open the Door
The trick to closing a business deal is the same trick you use for marriages – the talent of listening!

Our Naples Marketing Firm listens to client concerns and based on those findings we create solutions. You should be operating the same but with your own flair. Read this article to get 5 great tips for closing deals!

read more

Turn Customer Frowns Into Smiles

Posted by on Sep 29, 2011 in Blog, Business Development, Customer Service | 9 comments

Turn Customer Frowns Into Smiles

Do You Make Clients Smile?

If we’re being honest, we can FORGET TO KEEP CUSTOMERS HAPPY when we get caught up office work and projects.

The Value of Thank You…is Priceless
DREAMFly Marketing Magnetics discusses strategic marketing each week. Did you know the most important piece of your strategic marketing puzzle is keeping clients happy?

According to MarketingSherpa.com, it’s 5-7 times more expensive to GAIN new customers than it is to keep the ones you have HAPPY.

Strategic Marketing Tactics That Deliver Robust Customer Relationships
Listen to clients about their challenges. Too many fantastically expensive strategic marketing plans lack real teeth for building and monitoring customer relationships.

Read the full article – Get specific tips that will replace customer frowns with smiles.

read more

Is Your Logo Making You Money?

Posted by on Sep 22, 2011 in Advertising, Blog, Graphic Design | 8 comments

Is Your Logo Making You Money?

Colors Communicate – Choosing the Best Colors Can Grow Business

For logos, general marketing designs and advertising…colors matter!

Learn the meaning behind colors
View examples of purposeful color usage in logos

What Do Colors Say?

The voice of a color is universal – we all seem to pick up on the meaning of a color subconsciously.

What is the color of your company logo saying about your business? Read the full article to view a list of colors and learn if your logo colors are conveying the message you have developed with your strategic marketing plan.

read more

Celebrating 1 Year of Blogging

Posted by on Sep 8, 2011 in Blog, Public Relations, Timely Business News | 6 comments

Celebrating 1 Year of Blogging

DREAMFly Celebrates One Year of Blogging

A year of blogging and so much more to come!

As many of you know it is through blogs and online posts, all of us learn about cutting edge marketing and business strategies, and our strategic marketing firm in Naples, Florida is proud to continue providing advice on how to best lead your company to the trough of success.

Did You Know?

  • Blogs connect you to business owners across the world?
  • Your blog comments could lead to free advice from someone who can help?
  • Writing a blog has become a primary marketing method for web sites?
  • Your blog can be submitted to national blogging sites such as EzineMark.com?

Read more about blogging and take advantage of our exclusive One Year Anniversary Buy 1 Get 1 Press Release Special.

read more

Social Media 2010 Election Impact


social media election impact, election impact, best marketing firm, naples marketing firm

As many of us attempt to perfect our social media promotions, our Twitter and Facebook friends are experiencing the social media election impact with interaction to “tip the vote” in 2010.

The Guardian British newspaper in May 2010 reported that Twitter and Facebook, which had been limited primarily to United States youth in previous election cycles, had now become critical components of the election process creating social media election impact.

In fact, Charles Arthur wrote in The Guardian that a Twitter account (@Tweetminster), a media utility connecting Tweeps to UK politics, had 152,342 tweets relating to the third set of the UK political debates. That was an average of 26.77 tweets per second! (read more here)

As the Nov. 2, 2010 elections in the United States drew to a close, once again social media election impact was encouraging voting, talking polling place, social media election impact, election impact, best marketing firm, naples marketing firmabout voting and keeping people informed about election results.

The very fact that people are proud to click “I voted” button on the automatic bulletin by Facebook’s U.S. Politics page is representative of the fact people want to be involved. The U.S. Politics page has more than 132,000 fans.

As CNN began calling the remaining elections at about 11:45 p.m. Eastern Standard Time on Nov. 2, I watched the bulletin for U.S. Politics on my wall page jump the number users who had reported voting by 20,000 people in less than a minutes!

By 11:58 p.m., the U.S. Politics “I voted” application showed that 11,761,376 Facebook users had reported voting, and the number was still climbing. (see photo)

social media election impact, election impact, best marketing firm, naples marketing firm

U.S. Politics page visitors could even find their polling location if they’d forgotten. An absolute social media election impact tool to helps those who may need extra voting encouragement. When I visited the “find your polling place” page, I saw another fantastic opportunity with live chats allowing non-related Facebook users to speak about election results.

In a non-presidential election year, for Facebook or Twitter to have so much discussion about candidates and the wins and losses validates my theory for social media election impact.

KSLA-TV in Shreveport, LA interviewed a communications professor that concluded Facebook creates information and communication but it does not necessarily predict elections. They gave the example that a winner of one of the Louisiana elections had fewer “fans” than the loser. (Read more)

The Conclusion
Social media will continue to grow its popularity and interactive opportunities for visitors. With more than 11 million people taking the time to click “I voted”, I’d say news agencies and professors better pay more attention for social media election impact and basic business branding.

You may not decide who you vote for because of Facebook and Twitter feeds, but you will most likely debate with friends candidly and openly, which will improve voter understanding. Hate it or love it, social media opens doors for business branding, promoting and growing. Find your wow factor and run with it!


Growing Your Leadership Style

Posted by on Jan 10, 2012 in Blog, Business Development, Timely Business News | 9 comments

Growing Your Leadership Style

Do You Have the Best Leadership Style?

People love to work for you?
Or could your staff use some motivating?

It’s easy to blame staff or contractors for being less than productive rather than admitting perhaps our leadership skills are aching to be rejuvenated.

We discuss marketing strategy as the key tool for business growth. Marketing strategy includes developing the best, most motivating leadership style for your work environment.

The best leadership styles allow managers to motivate employees to amplify their level and quality of work.

Defining Your Leadership Style 101

“Leadership is less about your needs and more about the needs of people and organization you are leading,” reported the Wall Street Journal (WSJ).

Learn the 6 key leadership styles and discover what kind of leader you are!

read more

Funniest 2011 Public Comments

Posted by on Dec 30, 2011 in Blog, Public Relations | 16 comments

Funniest 2011 Public Comments

The stupidest and funniest quotes of 2011 – make yourself laugh for a moment.

This is our favorite blog to write each year, because we get to giggle and laugh with you at all of the stupid statements made by celebrities and politicians during the year.

Charlie Sheen’s Wacky World of Bad Statements

  • Funny Quote #1: “I’m on a drug, it’s called Charlie Sheen”
  • Funny Quote #2: “Can’t is the cancer of Happen” (???)

Being wacky is just plain fun sometimes, but other times it just sounds nuts especially when celebs speak with the media about themselves and reference tiger blood. View the funniest 2011 public comments, you will laugh.

Business is all about branding, so make the best of what you have. Public Speaking tips added to this blog as a bonus. Videos embedded of these wacky comments!

read more

Pet Envy: Advertising Strategy for Consumer’s Heart

Posted by on Dec 12, 2011 in Advertising, Blog, Graphic Design | 2 comments

Pet Envy: Advertising Strategy for Consumer’s Heart

Pets Are Cute Advertising Sidekicks, but How Do They Fit Strategy?

Where in the world is the advertising strategy in a realtor posing with their dog for an ad? Unless you show only pet friendly properties or specialize in pets, it’s just a cute picture not a marketing strategy.

A photo does not equal advertising strategy.

Ads showcasing staff photos without referencing “meet our staff” and fail to incorporate the staff as the advertising strategy fail, just as cute little cats and dogs fails if they are not part of the branding or advertising strategy!

Think strategy first. Think advertising design second. Read ahead to discover how you can bank on the popularity of pets!

read more

Effects of Google+1 on Website Ranking

Posted by on Nov 28, 2011 in Blog, Online Marketing, SEO | 9 comments

Effects of Google+1 on Website Ranking

Wondering if Google+1 Clicks Help Your Search Engine Ranking?

The more people click Google+1 on your site, yes it will help Google identify that your website is a place of interest. But the +1 click primarily helps with results for the specific term(s) a person responds to with a +1 click.

A Google+1 click isn’t going to boost your website listing from a page 3 listing to #1 on page 1. But it does help Google analyze usefulness of its results…assuming everyone starts clicking +1.

Of course you know what they say about “assumption,” so let’s look at the true effects of Google+1.

Google Admits a +1 Click Will Prompt Page Crawls
+1 is a public action and placing a +1 button on your web pages is smart, because it may prompt Google to more frequently crawl your page or site based on a lot of +1 action. Read up on Google+1′s affects on your traditional SEO.

As much as we’d love to write Marketing in Naples, Naples Marketing Firm, Marketing Naples and Naples Marketing 50 million times on our website, Google still looks for valuable, original information.

Stick to the SEO basics with content providing valid content and as Google+1 grows as a whole more people will begin clicking the +1 button on your pages.

There are challenges ahead with the +1 concept – read ahead

read more

It’s a Mobile Marketing Take Over

Posted by on Nov 9, 2011 in Blog, Online Marketing, Social Media Bug Bites | 6 comments

It’s a Mobile Marketing Take Over

Love Your Mobile and Confused about Mobile Marketing?

AdWeek, an online advertising advice blog, reported in October 2011 that Google is warning businesses – Get Mobile or you may get run over!

But My Business Doesn’t Need Mobile Marketing Right?

Clear your vision for business by opening up to mobile marketing, a strategic marketing powerhouse.

Mobile applications are the new Yellow Pages and our Naples marketing firm made sure we were listed on them. Are you?

You’d better get ready for the SEO changes Google is launching including boosting the ranking of websites that are updated more frequently. If your page is not updated regularly, mobile marketing will be a key for you.

Our take. Our strategic marketing tips. Your business growth – read ahead

read more

Be Branding Brave for 2012

Posted by on Oct 24, 2011 in Blog, Branding, Timely Business News | 7 comments

Be Branding Brave for 2012

Smell The Roses in 2012

Be brave and rebrand your business if you need to – let’s be honest. Are you standing in your business’s way?

The Numbers Tell a Story

In the Oct. 21-27, 2011 Gulf Coast Business Review, journalists reported the 2012 outlook is “uncertain.”

State of Florida officials have reduced tax revenue forecasts through early 2013 by $1.6 billion, according to the News Service of Florida.

Florida Employment Statistics

  • Cape Coral – Fort Myers, Florida
  • Naples – Marco Island
  • Tampa – St. Petersburg – Clearwater
  • 2005: 208,140 2010: 193,940 = -6.82%
  • 2005: 121,570 2010: 109,290 = -10.10%
  • 2005: 1,222,940 2010: 1,091,750 = -10.73%
Population has grown 15-20% across the board while fewer work. Limited Liability Corporation filings are up.

Are You Branding Brave?
Marketing strategy calls for the guts to be different and to make the tough call to change things up when it’s necessary. Are you burying your head in bad branding?

read more

Do You Know How to Close a Business Deal?

Posted by on Oct 7, 2011 in Blog, Business Development | 7 comments

Do You Know How to Close a Business Deal?

Closing a Business Deal

You’re gaining business leads and meeting up with potential clients? Or perhaps you are bricks and mortar location business with new customers coming in? But are you closing the deals or losing them?

Closing a business deal is entirely different than gaining access to pitch to a potentially new client or customer. So how do you do it?

First you have to Open the Door
The trick to closing a business deal is the same trick you use for marriages – the talent of listening!

Our Naples Marketing Firm listens to client concerns and based on those findings we create solutions. You should be operating the same but with your own flair. Read this article to get 5 great tips for closing deals!

read more

Turn Customer Frowns Into Smiles

Posted by on Sep 29, 2011 in Blog, Business Development, Customer Service | 9 comments

Turn Customer Frowns Into Smiles

Do You Make Clients Smile?

If we’re being honest, we can FORGET TO KEEP CUSTOMERS HAPPY when we get caught up office work and projects.

The Value of Thank You…is Priceless
DREAMFly Marketing Magnetics discusses strategic marketing each week. Did you know the most important piece of your strategic marketing puzzle is keeping clients happy?

According to MarketingSherpa.com, it’s 5-7 times more expensive to GAIN new customers than it is to keep the ones you have HAPPY.

Strategic Marketing Tactics That Deliver Robust Customer Relationships
Listen to clients about their challenges. Too many fantastically expensive strategic marketing plans lack real teeth for building and monitoring customer relationships.

Read the full article – Get specific tips that will replace customer frowns with smiles.

read more

Is Your Logo Making You Money?

Posted by on Sep 22, 2011 in Advertising, Blog, Graphic Design | 8 comments

Is Your Logo Making You Money?

Colors Communicate – Choosing the Best Colors Can Grow Business

For logos, general marketing designs and advertising…colors matter!

Learn the meaning behind colors
View examples of purposeful color usage in logos

What Do Colors Say?

The voice of a color is universal – we all seem to pick up on the meaning of a color subconsciously.

What is the color of your company logo saying about your business? Read the full article to view a list of colors and learn if your logo colors are conveying the message you have developed with your strategic marketing plan.

read more

Celebrating 1 Year of Blogging

Posted by on Sep 8, 2011 in Blog, Public Relations, Timely Business News | 6 comments

Celebrating 1 Year of Blogging

DREAMFly Celebrates One Year of Blogging

A year of blogging and so much more to come!

As many of you know it is through blogs and online posts, all of us learn about cutting edge marketing and business strategies, and our strategic marketing firm in Naples, Florida is proud to continue providing advice on how to best lead your company to the trough of success.

Did You Know?

  • Blogs connect you to business owners across the world?
  • Your blog comments could lead to free advice from someone who can help?
  • Writing a blog has become a primary marketing method for web sites?
  • Your blog can be submitted to national blogging sites such as EzineMark.com?

Read more about blogging and take advantage of our exclusive One Year Anniversary Buy 1 Get 1 Press Release Special.

read more