Best Online Advertising Tricks


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Make Online Advertising Less Tricky – Make It Simple

To market online, you better make sure you know who your target audience is. You should never guess with any advertising, especially online, because unlike your nice local magazines, it will cost you a lot more with useless click-throughs if you are not marketing to the correct audience.

Creating Online Ads With Call to Action
Ads must have a call to action. You should not expect people to just click on your ad unless you are doing a serious giveaway like a car or a home. There is so much online that browsers see, you really have to call their attention and give them a reason to click.

Best tip to accomplish this is if you are marketing for example a sale of 25% off your products, use a call to action like “Empower Your Body buy vitamins 25% off” or some kind of wording that tells the browser why he or she should care about the sale or products you are marketing.

Determine CPC or CPM
What in the world am I talking about? Some may know. Others may be lost at this point. CPC is the price you pay per click for an online advertisement when someone actually clicks through to your website. CPM is the price you pay for an online ad by the number of “impressions” you receive on the site you are advertising. This is not a great option unless you expect massive click-throughs with your advertisement, CPM may be more cost effective.

What I have found is that Facebook browsers click through to just about anything. You are better off paying for CPM (per impression) especially if you are giving a service or product away. A click through doesn’t necessarily mean a sale and then if you people just click and don’t buy you might as well have reach more people and paid less.

Use Online Forums That Optimize Online Ads
There are websites that will optimize ads for you. If you, for example, become a new Google AdWords member you have 30 days free of charge where they educate you about the entire Google platform, how to market, where to market and how much you REALLY need to spend to accomplish your goals. It’s a fantastic free service! Here are some other platforms with low costs for ads that promote click throughs at a much lower rate than Facebook and Google AdWords but use links on Twitter and/or Facebook to promote your business:

  • Magpie (a tweet service that pays others to promote your link)
  • My Likes (Unlike Magpie you actually choose what links you promote on your own terms)
  • RevTwt (register and pay others to promote your products)
  • TwitAd
  • Sponsored Tweets (new by IZEA a SEO Ad platform)

For Facebook ads, it’s simple. You identify what geographical area(s) you want to advertise in, ages you want to reach, what “likes” your customers might have in common and you bid on a CPC or CPM basis with a daily budget that FB will not allow you exceed, unless you change it. It protects you and your budget, but again I heed you on using CPC for sales and giveaways.

Remember branding 101 teaches us to match our public relations and customer tone to advertising – Read more about this.

DREAMFly Marketing adds zing to your marketing. Services including: design, press, advertising and marketing planning. We can help you dominate the competition, click here to contact us for a consultation.


4 Social Media Tools To Smile About

Posted by on Aug 31, 2011 in Blog, Online Marketing, Social Media Bug Bites | 9 comments

4 Social Media Tools To Smile About

Social Media Tools to Live For!

Let’s be honest sometimes simple is best when you are managing your own social media networking. Our Naples Marketing Firm’s social media expert know the tricks of the trade, but even we like simple when time is money.

Social media marketing, naples marketing firm, dreamfly marketing

With social media marketing, planning ahead saves you time so you might be able to put that cell phone down occasionally and put a smile back on your face!

Our Favorite and Easiest Social Media Tools

With these four easy to use tools, you can schedule your status updates, track what impact your messages are having and alter your online strategy with simple research tools. Read this article for simple steps for users of all level

read more

3 Marketing Tips to Weather the Economy

Posted by on Aug 19, 2011 in Blog, Timely Business News | 10 comments

3 Marketing Tips to Weather the Economy

As the U.S. economy shows more volcanic symptoms of a meltdown, debate begins over the financial outlook. The business climate for the 2011 fourth quarter and outlook for 2012 is shaky but manageable.

In this article, you’ll learn 3 Hot Strategic Marketing Tips to Weather the Economy…but first the data you care about: finances.

2011 fourth quarter financials, US financial outlook, business outlook for 2012, naples marketing firm

2011-2012 Economic Weather


In May 2011, President Obama reported unemployment claims were down, but just as quickly on in August CNN reported joblessness had increased at a continuous and alarming rate.

On, Aug. 18, 2011, Bank of America, one of the largest banks, announced a plan for a 3,500 employee lay off by September 2011. United States Postal Service is considering ending 120,000 jobs!

3 Marketing Tips to Weather the Economy

  • Focus on your company’s REAL talent – don’t dilute business
  • Trim marketing but don’t cut it
  • Develop free promotions using free media

….read this article for details

read more

The Truth About Marketing ROI

Posted by on Aug 12, 2011 in Advertising, Blog, Timely Business News | 8 comments

The Truth About Marketing ROI

The Truth About Marketing Value
….is if you don’t market your business your revenues could tank. Marketing success is essential.

Unless your customers are so passionate they are willing to advertise for you through solid and positive referrals, marketing is key to growing business.

You must receive ROI on every single marketing investment otherwise you are wasting time and money!

Calculating ROI
2 + 2= 4
Math is simple, but marketing math can get tricky. We recommend using a simple format.

Learn how to calculate marketing ROI (Return-On-Investment) and learn if your marketing budget is working in your favor.

read more

Learn How to Use QR Codes

Posted by on Jul 28, 2011 in Blog, Graphic Design, Online Marketing | 4 comments

Learn How to Use QR Codes

Defining a QR Code
QR codes are ‘Quick Response Codes’. It’s just like placing a link on your web site, but a QR code appears as an invisible, machine-like link.

naples marketing, marketing strategy, dreamfly marketing

It’s easier to learn by DOING – get out your application-based smart phone (iphone, Androids etc.). Scan the QR code to the right and see where it takes you! It will not install anything on your phone or collect information.

We’ll show you creative uses of QR codes used in marketing strategy.

What can QR codes link to?
It is a way to surprise website visitors or consumers receiving a printed piece with your QR code something very special that perhaps you aren’t sharing with everyone, like an invitation-only web page.

QR codes can link customers to:

  • SMS a message to cell phone users up to 140 characters allowing them to opt in and receiving your promos
  • Plain text to deliver a message
  • A web site – you can create an invitation-only page just for your QR code customers
  • An online document such as a pdf file or e-book
  • A photo
  • Coupons perhaps if you are running ads on Naples’ Bloc Deals or nationwide Groupon

Producing a QR code does nothing unless you call people’s attention to it…learn QR Code strategy here!

read more

Is Direct Mail Marketing Still Relevant?

Posted by on Jul 22, 2011 in Advertising, Blog, Direct Mail | 5 comments

Is Direct Mail Marketing Still Relevant?

The recent obsession with social media marketing and online marketing has left old-school direct mail marketing in the dust. Right?

The truth is that direct mail is still an effective option for many smart multichannel marketers. Even giant companies like Google invest heavily in direct mail marketing each year.

Naive Notions

Are you leaving direct mail out of your marketing mix because you think it’s too expensive?

There’s a naive notion that social media marketing is essentially free when in fact effective social media marketing either involves the investment of a substantial amount of time or a substantial amount of money if you choose to hire a professional. All marketing requires an investment of money, time or both.

Regardless of channel, all successful marketing involves targeting a relevant audience. With this in mind, I wanted to share a few simple ways that you can use good, old direct mail marketing to get more business from your target audience.

Three Ways Direct Marketing Can Work For You

1) Market to Existing Customers:
This is one of the most overlooked opportunities. The sad truth is that MarketingSherpa.com estimates that it costs five to seven times more to acquire a new customer than it does to sell more to an existing customer, yet many businesses have zero dollars invested in marketing to their existing customers.

DREAMFly and I both believe in multi-channel marketing, so learn how to make Direct Mail one of your most affordable marketing tools…read on.

read more

Kick Up Customer Service Standards

Posted by on Jul 14, 2011 in Blog, Customer Service | 6 comments

Kick Up Customer Service Standards

It’s a simple technique to win the hearts and minds of customers.

Customer service must be a well oiled machine so customers become loyal, which is a major challenge in today’s fast market.

The 1, 2, 3 Connect of Customer Service

  1. Create Customer Service Program Standards
  2. Script Staff Phone Call Opening and Closing Comments
  3. Hire Secret Shoppers
  4. Creating Customer Service Standards
    Employees answer the phone friendly, but are you really connecting with customers?

    Standards should include:

    • Number of rings phone must be answered if there’s no automated voicemail service
    • Greeting staff must use when answering the phone
    • Quick answer list for potential questions within reason
    • Closing script for staff to use when ending a phone call
    • Opening and closing statements in email, on the phone or online should include a business’s slogan
    • Follow up phone call guide – when to follow up and when it is not needed
    • Secret shopper program (more discussion later)

    How are you making your customers feel like they are the stars of your company? Find out how by reading this Kickin’ Customer Service article.

    read more

Social Media Business Shake Down

Posted by on Jun 28, 2011 in Blog, Online Marketing, Social Media Bug Bites, Timely Business News | 7 comments

Social Media Business Shake Down

Social Media platforms are changing at a fastclip therefore making it a true challenge to conquer for private users and businesses. Bad news….more changes are looming.

What to Expect

  • Future of Work is in Communities Not Offices
  • Facebook Decreases Business Page Communication
  • Social Horizon is Expanding Adding to Confusion

Location-based social media networking sites are taking over as Facebook complicates functions for businesses with more changes. Read ahead to determine what social media tools will still perform as great marketing tools.

read more

Affordable Marketing: Promotional Swag

Posted by on Jun 23, 2011 in Blog, Business Development, Promotional Products | 9 comments

Affordable Marketing: Promotional Swag

Part three of our Affordable Marketing Series that outlines how promotional products can actually produce a high Return-On-Investment and the most affordable options for promo items to promote your business.

Why use promotional products? They are less costly than expensive advertising and serve as a marching army to boost your brand. Promotional swag leaves a lasting impression with existing and potentially new customers whereas other marketing methods are only as good as long as the consumer keeps the magazine, newspaper etc.

Promotional products or swag, for those less familiar with the term, are customizable branded products that you can leave with customers as a thank you or to earn new business.

Promotional products send business your way and empower existing customers to feel good about the decision they’ve made in choosing your business.

Fun and Affordable Promotional Products
With millions of promotional products to choose from the options are endless for affordably branding your business. This article showcases fun and exciting promotional products you may wish to consider using to save money in marketing without bleeding your business’s budget.

read more

Affordable Marketing: Free News Coverage

Posted by on Jun 12, 2011 in Blog, Business Development, Press Promotions, Public Relations | 8 comments

Affordable Marketing: Free News Coverage

Part 2 of a 3-Part Affordable Marketing Series –
The most important tool you have is your business’s news, its happenings, its deals for customers and your general promotions.

Failing to promote your news through public relations to the media in addition to direct consumer marketing reduces your company’s exposure.

Press releases deliver company news and can be written to reflect current market trends. For example, you might consider including unemployment information in a release related to expanding your own company’s job opportunities.

Quick steps to kicking up your company’s image using free media coverage:

  • Press releases should offer unique news – brainstorm for news ideas about your company
  • Submit your company news to your local newspapers’ business section editor
    Often, this is the easiest way for publishing news of promotions, awards, grants and things of this nature.
  • For events, create news opportunities by bringing on event sponsors and have those sponsors send out press releases about your event as well.

…read more.

read more

Affordable Marketing: Network Your Business Up

Posted by on Jun 7, 2011 in Blog, Business Development, Network Marketing | 3 comments

Affordable Marketing:  Network Your Business Up

3 marketing methods that are free or very low costing that will kick your competition to the side!

Make marketing your business affordable and effective. In this three-part Affordable Marketing Series with the DREAMFly Marketing Magnetics blog, you will learn 3 affordable or free marketing methods to increase business.

  • Part One: Network your business up
  • Part Two: Write a news story for publication
  • Part Three: Use promotional giveaways to leave lasting impressions

This is part one of the three part series and it outlines overcoming fears of networking, how to network and where your business managers and you should be to grow your business. The best free advice you’ll get all day.

read more

Business Equals Marriage


Responding to a Facebook or Twitter ad? Click here.

 

Business is a Marriage and It’s Time to Treat it Like it!

 

How many friends have you heard complaining their partner doesn’t pay enough attention to them or their marriage is struggling? Everyone knows at least one person from which they’ve heard these exact complaints.

Frankly, let’s face it sometimes partners refuse counseling. So a spouse or couple heads to the Internet of all places to find solutions like Marriage Makeover Manual to Mend Your Marriage a book by Kara Oh, who CBS News has recognized as the Heart Whisperer. Oh’s book dives into saving a marriage in just 30 days with real eye-opening changes.

So, if we can find marriage solutions on the web, why aren’t we doing a better job of finding solutions for our businesses online?

Simple – most of us don’t understand where to start.

Many of us have mastered how to post a tweet or Facebook update, but few of us actually know how to drive traffic to our websites by using social media. Here are some great ways to get started or to see your efforts through to the next level - Social Media Marketing 101:

  • Twitter Rockstar: This Twitter goody in plain terms shows you how to target followers by the thousands; advanced Twitter marketing tactics
  • Social Connect Blueprint: A great blog with both free and paid webinars and step-by-step how to’s for great social media success

Twitter Rockstar tells you how to use the communication online medium to actually grow your business. It’s reasonably priced at $47 and is easy to understand.

Twitter Rockstar focuses on helping freelancers, entrepeneurs and small to medium businesses without a tech savvy staff. You’ll learn how to develop targeted business leads with the system’s step-by-step book that shows examples and it provides you DVDs so you can follow along.

Social Connect Blueprint is an interactive blog online that provides both free and paid services including webinars guiding you through the often chaotic and tough to understand world of Niche marketing online. What’s great about Social Connect Blueprint is that it really is a map to the online world and provides daily tips. It’s a go-at-your-own-pace option.

A favorite $39 investment by far is Autopilot Tweet. But a word of caution, if you have taken the time to read Twitter’s spam rules you should not be using this or any other auto-tweet or friend-finder tool – there are limits and rules. With Autopilot Tweet you save time and your fingers from aching trying to find friends by doing simple follows using keywords. It’ll do it all for you!

Autopilot Tweet is affordable, and is a steal for what it does….saves you time.

Even my 63-year-old father finally got on the social media bandwagon and is seeing real results. But, don’t fail your business by just creating an account. You must put in some effort, and I vote for letting the aforementioned links do some of the work for you!

Happy blogging!


4 Social Media Tools To Smile About

Posted by on Aug 31, 2011 in Blog, Online Marketing, Social Media Bug Bites | 9 comments

4 Social Media Tools To Smile About

Social Media Tools to Live For!

Let’s be honest sometimes simple is best when you are managing your own social media networking. Our Naples Marketing Firm’s social media expert know the tricks of the trade, but even we like simple when time is money.

Social media marketing, naples marketing firm, dreamfly marketing

With social media marketing, planning ahead saves you time so you might be able to put that cell phone down occasionally and put a smile back on your face!

Our Favorite and Easiest Social Media Tools

With these four easy to use tools, you can schedule your status updates, track what impact your messages are having and alter your online strategy with simple research tools. Read this article for simple steps for users of all level

read more

3 Marketing Tips to Weather the Economy

Posted by on Aug 19, 2011 in Blog, Timely Business News | 10 comments

3 Marketing Tips to Weather the Economy

As the U.S. economy shows more volcanic symptoms of a meltdown, debate begins over the financial outlook. The business climate for the 2011 fourth quarter and outlook for 2012 is shaky but manageable.

In this article, you’ll learn 3 Hot Strategic Marketing Tips to Weather the Economy…but first the data you care about: finances.

2011 fourth quarter financials, US financial outlook, business outlook for 2012, naples marketing firm

2011-2012 Economic Weather


In May 2011, President Obama reported unemployment claims were down, but just as quickly on in August CNN reported joblessness had increased at a continuous and alarming rate.

On, Aug. 18, 2011, Bank of America, one of the largest banks, announced a plan for a 3,500 employee lay off by September 2011. United States Postal Service is considering ending 120,000 jobs!

3 Marketing Tips to Weather the Economy

  • Focus on your company’s REAL talent – don’t dilute business
  • Trim marketing but don’t cut it
  • Develop free promotions using free media

….read this article for details

read more

The Truth About Marketing ROI

Posted by on Aug 12, 2011 in Advertising, Blog, Timely Business News | 8 comments

The Truth About Marketing ROI

The Truth About Marketing Value
….is if you don’t market your business your revenues could tank. Marketing success is essential.

Unless your customers are so passionate they are willing to advertise for you through solid and positive referrals, marketing is key to growing business.

You must receive ROI on every single marketing investment otherwise you are wasting time and money!

Calculating ROI
2 + 2= 4
Math is simple, but marketing math can get tricky. We recommend using a simple format.

Learn how to calculate marketing ROI (Return-On-Investment) and learn if your marketing budget is working in your favor.

read more

Learn How to Use QR Codes

Posted by on Jul 28, 2011 in Blog, Graphic Design, Online Marketing | 4 comments

Learn How to Use QR Codes

Defining a QR Code
QR codes are ‘Quick Response Codes’. It’s just like placing a link on your web site, but a QR code appears as an invisible, machine-like link.

naples marketing, marketing strategy, dreamfly marketing

It’s easier to learn by DOING – get out your application-based smart phone (iphone, Androids etc.). Scan the QR code to the right and see where it takes you! It will not install anything on your phone or collect information.

We’ll show you creative uses of QR codes used in marketing strategy.

What can QR codes link to?
It is a way to surprise website visitors or consumers receiving a printed piece with your QR code something very special that perhaps you aren’t sharing with everyone, like an invitation-only web page.

QR codes can link customers to:

  • SMS a message to cell phone users up to 140 characters allowing them to opt in and receiving your promos
  • Plain text to deliver a message
  • A web site – you can create an invitation-only page just for your QR code customers
  • An online document such as a pdf file or e-book
  • A photo
  • Coupons perhaps if you are running ads on Naples’ Bloc Deals or nationwide Groupon

Producing a QR code does nothing unless you call people’s attention to it…learn QR Code strategy here!

read more

Is Direct Mail Marketing Still Relevant?

Posted by on Jul 22, 2011 in Advertising, Blog, Direct Mail | 5 comments

Is Direct Mail Marketing Still Relevant?

The recent obsession with social media marketing and online marketing has left old-school direct mail marketing in the dust. Right?

The truth is that direct mail is still an effective option for many smart multichannel marketers. Even giant companies like Google invest heavily in direct mail marketing each year.

Naive Notions

Are you leaving direct mail out of your marketing mix because you think it’s too expensive?

There’s a naive notion that social media marketing is essentially free when in fact effective social media marketing either involves the investment of a substantial amount of time or a substantial amount of money if you choose to hire a professional. All marketing requires an investment of money, time or both.

Regardless of channel, all successful marketing involves targeting a relevant audience. With this in mind, I wanted to share a few simple ways that you can use good, old direct mail marketing to get more business from your target audience.

Three Ways Direct Marketing Can Work For You

1) Market to Existing Customers:
This is one of the most overlooked opportunities. The sad truth is that MarketingSherpa.com estimates that it costs five to seven times more to acquire a new customer than it does to sell more to an existing customer, yet many businesses have zero dollars invested in marketing to their existing customers.

DREAMFly and I both believe in multi-channel marketing, so learn how to make Direct Mail one of your most affordable marketing tools…read on.

read more

Kick Up Customer Service Standards

Posted by on Jul 14, 2011 in Blog, Customer Service | 6 comments

Kick Up Customer Service Standards

It’s a simple technique to win the hearts and minds of customers.

Customer service must be a well oiled machine so customers become loyal, which is a major challenge in today’s fast market.

The 1, 2, 3 Connect of Customer Service

  1. Create Customer Service Program Standards
  2. Script Staff Phone Call Opening and Closing Comments
  3. Hire Secret Shoppers
  4. Creating Customer Service Standards
    Employees answer the phone friendly, but are you really connecting with customers?

    Standards should include:

    • Number of rings phone must be answered if there’s no automated voicemail service
    • Greeting staff must use when answering the phone
    • Quick answer list for potential questions within reason
    • Closing script for staff to use when ending a phone call
    • Opening and closing statements in email, on the phone or online should include a business’s slogan
    • Follow up phone call guide – when to follow up and when it is not needed
    • Secret shopper program (more discussion later)

    How are you making your customers feel like they are the stars of your company? Find out how by reading this Kickin’ Customer Service article.

    read more

Social Media Business Shake Down

Posted by on Jun 28, 2011 in Blog, Online Marketing, Social Media Bug Bites, Timely Business News | 7 comments

Social Media Business Shake Down

Social Media platforms are changing at a fastclip therefore making it a true challenge to conquer for private users and businesses. Bad news….more changes are looming.

What to Expect

  • Future of Work is in Communities Not Offices
  • Facebook Decreases Business Page Communication
  • Social Horizon is Expanding Adding to Confusion

Location-based social media networking sites are taking over as Facebook complicates functions for businesses with more changes. Read ahead to determine what social media tools will still perform as great marketing tools.

read more

Affordable Marketing: Promotional Swag

Posted by on Jun 23, 2011 in Blog, Business Development, Promotional Products | 9 comments

Affordable Marketing: Promotional Swag

Part three of our Affordable Marketing Series that outlines how promotional products can actually produce a high Return-On-Investment and the most affordable options for promo items to promote your business.

Why use promotional products? They are less costly than expensive advertising and serve as a marching army to boost your brand. Promotional swag leaves a lasting impression with existing and potentially new customers whereas other marketing methods are only as good as long as the consumer keeps the magazine, newspaper etc.

Promotional products or swag, for those less familiar with the term, are customizable branded products that you can leave with customers as a thank you or to earn new business.

Promotional products send business your way and empower existing customers to feel good about the decision they’ve made in choosing your business.

Fun and Affordable Promotional Products
With millions of promotional products to choose from the options are endless for affordably branding your business. This article showcases fun and exciting promotional products you may wish to consider using to save money in marketing without bleeding your business’s budget.

read more

Affordable Marketing: Free News Coverage

Posted by on Jun 12, 2011 in Blog, Business Development, Press Promotions, Public Relations | 8 comments

Affordable Marketing: Free News Coverage

Part 2 of a 3-Part Affordable Marketing Series –
The most important tool you have is your business’s news, its happenings, its deals for customers and your general promotions.

Failing to promote your news through public relations to the media in addition to direct consumer marketing reduces your company’s exposure.

Press releases deliver company news and can be written to reflect current market trends. For example, you might consider including unemployment information in a release related to expanding your own company’s job opportunities.

Quick steps to kicking up your company’s image using free media coverage:

  • Press releases should offer unique news – brainstorm for news ideas about your company
  • Submit your company news to your local newspapers’ business section editor
    Often, this is the easiest way for publishing news of promotions, awards, grants and things of this nature.
  • For events, create news opportunities by bringing on event sponsors and have those sponsors send out press releases about your event as well.

…read more.

read more

Affordable Marketing: Network Your Business Up

Posted by on Jun 7, 2011 in Blog, Business Development, Network Marketing | 3 comments

Affordable Marketing:  Network Your Business Up

3 marketing methods that are free or very low costing that will kick your competition to the side!

Make marketing your business affordable and effective. In this three-part Affordable Marketing Series with the DREAMFly Marketing Magnetics blog, you will learn 3 affordable or free marketing methods to increase business.

  • Part One: Network your business up
  • Part Two: Write a news story for publication
  • Part Three: Use promotional giveaways to leave lasting impressions

This is part one of the three part series and it outlines overcoming fears of networking, how to network and where your business managers and you should be to grow your business. The best free advice you’ll get all day.

read more