Growing Your Leadership Style


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Do You Have the Best Leadership Style?

business leadership skills, marketing strategyPeople love to work for you?
Or could your staff use some motivating?

It’s easy to blame staff or contractors for being less than productive rather than admitting perhaps our leadership skills are aching to be rejuvenated.

We discuss marketing strategy as the key tool for business growth. Marketing strategy includes developing the best, most motivating leadership style for your work environment.

The best leadership styles allow managers to motivate employees to amplify their level and quality of work.

Defining Your Leadership Style 101

“Leadership is less about your needs and more about the needs of people and organization you are leading.”
Reported online with the Wall Street Journal (WSJ).

WSJ Contributor Alan Murray wrote a style guide for leaders in a recent blog. Leadership styles define how you are remembered but more importantly a management style creates the work environment for all employees.

Visionary Leadership Style
Visionary leaders are the choice of any board when it is time for change. Visionary leaders generally convey the new direction of a company clearly and outline the steps the whole team will take in order to achieve the new direction successfully.

Coaching Leadership Style
Coaching leaders provide one-on-one coaching with staff and treat staff as if they are potential replacements for the leader making sure the employee’s goals are connected with the organization’s goals. This leadership style can backfire if the one-on-one coaching is perceived as micromanaging as opposed to intuitively helpful so be cautious here.
Walk the motivator versus totalitarian ruler line here.

Affiliative Leadership Style
According to WSJ, this style emphasizes team work, increases harmony and improves communication BUT it can also cultivate mediocrity.

While it improves a company stricken with trust issues, this type of leadership is often one that leads a company only temporarily and from our experience this is the type of leader called in as a henchman sometimes who then becomes the “communication” leader.

Democratic Leadership Style
Personal opinion – this can be dangerous. You can’t have the herd running over the Shepherd, but the Democratic Leadership Style can be useful because it builds on the staff’s knowledge and skills, and creates a group commitment to the resulting goals.

Experts warn this consensus-building approach can be disastrous during times crisis, because in urgent times of need quick decisions must be made which consensus building prevents. This is great a sub-style to have.

Pacesetting or Commanding Style?
Pacesetting marks a leader with high standards of performance who wants tasks completed faster, harder and better at all times. Pacesetting produces high volumes of work, but it can poison an environment against quality work.

A Commanding Leadership Style creates the classic military style leadership and is often the least effective. Commanding leaders rarely offer praise or encouragement but rather function in a tough environment so this leadership is the worst of them all unless of course you work in the military!

Who Do You Want Them to Remember?

I always think this is a safe way to function. If you want people to remember you as smart and helpful and strong, you probably aren’t choosing the Commanding Leadership Style but maybe the Democratic or the Visionary Leadership Styles instead.

Lead the way you want to be remembered, but always remember it is IMPOSSIBLE to please everyone plain and simple. Be positive, be helpful, coach and also be able to make the tough decisions every leader has to make even when you don’t want to – that is the best leadership style – one with a focus on motivating and protecting an organization.

About us: DREAMFly Marketing is a marketing company in Southwest Florida located in Naples, Florida, and we create branding strategy for clients across the United States. Our marketing company in Naples focuses on marketing strategy, advertising, public relations and social media online marketing, online marketing and promotional products. If you like what you’ve read, please sign up to receive our weekly strategic marketing tips.


How Hearst Claimed 800,000 Digital Subscribers

Posted by on Jan 2, 2013 in Blog, Facebook, Marketing, Social Media Bug Bites, Timely Business News, Twitter | 0 comments

How Hearst Claimed 800,000 Digital Subscribers


Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.

Carey (pictured) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.

Conde Nast, one of Hearst’s biggest rivals, has 500,000 digital-only subscriber/single copy sales and 1.5 million customers who choose a print/digital combination, but “It’s not an apples-to-apples co…
Continue reading…

More About: hearst, magazines, tablets

read more

Digital Marketing How to Succeed at Failure

Posted by on Dec 4, 2012 in Blog, Marketing, Online Marketing, SEO, Timely Business News | 11 comments

Digital Marketing  How to Succeed at Failure

We preach. We advise. We recommend. We execute.

11 Rules to Insure You Fail Miserably

Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I decided to create a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.

1.    Keep Upper Management in the Dark

Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing. Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”

Learn the other ways to fail and share with your colleagues so you can avoid the marketing dumps!

read more

Social Media Expected to Top 9 Billion in Ad Sales 2016

Posted by on Dec 4, 2012 in Advertising, Blog, Facebook, Social Media Bug Bites, Twitter | 11 comments

Social Media Expected to Top 9 Billion in Ad Sales 2016

Social Media Ad Revenues to Top $9 Billion

Honestly, if you aren’t on board with social media advertising when spending is about to double by 2016, you’re missing the boat. Spending in 2012 on social media advertising was $4.6 billion – BILLION!

BIA/Kelsey has issued a prediction that U.S. social media ad revenues will top $9.2 billion by 2016, precisely double that of 2012.

Google gobbles up $9.2 billion in ad revenues before breakfast but social media advertising has been slower going. But Black Friday may be to thank for doubling social media ad revenues with successful Black Friday social media promotions.

Where’s the Money Coming From?
The report doesn’t say where the ad spending will come from. Watch out print publications. Print advertising revenues will likely drop.

Maybe with $9 billion in revenue, social media sites will actually start turning a profit. One thing is for sure the profit margins are sure to be better for social media sites than small American businesses.

Learn more before you get behind the social media advertising bus.

read more

Customer Satisfaction Competition for Online Retailers

Posted by on Dec 3, 2012 in Blog, Customer Service, Online Marketing, Timely Business News | 0 comments

Customer Satisfaction Competition for Online Retailers

Customer Satisfaction – Which Online Retailers Delivered

Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report! Whether marketing in Naples or Tennessee customers matter.

The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.

Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is personalization for Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.

We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City. Learn customer satisfaction tips in this article!

read more

Publicity Solutions for Newsworthy Media Coverage

Posted by on Nov 14, 2012 in Blog, Press Promotions, Public Relations | 9 comments

What Makes Press Releases Newsworthy?

One task for boosting publicity is to write press releases from the media’s point-of-view including both print media and bloggers. In terms of public relations, no media is old media – public relations calls for creativity…and thinking of your audience.

A board of directors may find a new CEO exciting, but….unless the company sending this type of announcement is a national brand, this type of press release will hit the editor’s waste basket.

Publicity: Promoting or gaining exposure for a business or an organization’s project such as a special event. It is a key part of strategic marketing plans, which every business should have.

read more

When Should I Post Facebook Status Updates

Posted by on Oct 25, 2012 in Blog, Social Media Bug Bites, Timely Business News | 0 comments

When Should I Post Facebook Status Updates

when do i post facebook status updates, social media posting
When are you posting Facebook status updates? You may be doing it wrong! Get the latest research on when to post on Facebook and answer the question: When Should I Post on Facebook? If you’re not posting on the weekend, your business is missing out on connections – quick tips to learn from Buddy Media’s report on Facebook Engagement.

read more

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

Posted by on Sep 30, 2012 in Blog, Online Marketing, Timely Business News | 7 comments

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

A May 2012 report by Harvard Business Review shows many businesses are getting it all wrong trying to connect with consumer online failing to produce simplified decision making processes using comparative shopping tools which consumers are demanding. Get 3 quick tips that will boost your online sales!

read more

New Media Strategies for Print Ads

Posted by on Sep 17, 2012 in Blog | 4 comments

New Media Strategies Incorporate Print Ad Campaigns

Fully integrated marketing experiences for consumers with “new media” strategies boost advertising ROI (return-on-investment).

Inbound marketing is key for empowering conventional print ads to improve online traffic.

With new media strategies, advertisements use a QR code (quick response code) so consumers can immediately access online products, videos, press releases, blogs and other information More than QR codes, campaigns are now using mobile apps to deliver “private tours” or experiences.

Strategic marketing is integrated marketing is inbound marketing and is today, tomorrow and the future.

Forrester, a research firm, reported in June 2012:

20% of all smartphone users scanned and connected with online information using QR Codes in May 2012, an increase in inbound marketing since May 2011

Inbound marketing results are expected to jump through 2016 with new media strategies including QR codes, mobile apps, online videos connected with print ads, direct mail and much more.

Volkswagen Introduced Virtual Test Drive in a Print Ad

Consumers actually could TEST DRIVE A VW in print ads.

read more

Presidential Candidates Ranked on Social Media Voter Engagement

Posted by on Sep 11, 2012 in Blog, Election Marketing, Social Media Bug Bites | 10 comments

Presidential Candidates Ranked on Social Media Voter Engagement

Should we really gauge Presidential candidates based on their campaign social media engagement? If this is how decide on a President, our blog analyzes the trouble the United States voters could moving the country towards.

Is Social Media Really King in Elections?

Debate with us about the role social media should play and learn how your opinions online can make a difference for your own personal cause!

read more

PR Nightmares Can Happen To You

Posted by on Jul 23, 2012 in Blog, Press Promotions, Public Relations, Tourism Marketing | 7 comments

PR Nightmares Can Happen To You

A Hallandale Beach, Fla. Lifeguard is fired for saving a man’s life out of his zone. After two weeks of bad PR coverage, the company suddenly decides to give Lopez his job back. What bad PR decisions did this Florida company make? We analyze the case and include a fun Youtube video about the story! Read on….

read more

Do You Know How to Close a Business Deal?


Endorse Us With Google+

Closing a Business Deal

You’re gaining business leads and meeting up with potential clients? Or perhaps you are bricks and mortar location business with new customers coming in?

Are you closing the deals or losing them? Closing a deal is different than gaining access to pitch to a new client or customer.

First you have to Open the Door
One of the best tools for opening up doors to at least gaining a meeting with someone is to connect with them on Facebook, Twitter, Google+ and/or LinkedIn.

Not all social media connections will be local but you can make connections personal by emailing your newest online friend and asking them about their business without any sales talk. It leads to a conversation, then an invite to coffee…and the door opens.

If you are a bricks and mortar location, you should still try to genuinely connect with potentially new customers online, but you may be drawing more consumers into your physical location through advertising. Having a consumer walk into your store or business location…is still just an open door. There’s no promise they’ll buy and return.

Closing the Deal
Generally, when you meet with someone the first time, it is best to listen. Take cues from the person’s tone of voice, the types of problems or solutions being discussed and the person’s body language.

Tips for closing deals
Our Naples Marketing Firm knows first-hand how tough closing a deal can be.

closing a business deal, naples marketing firm

Learn the Tricks to Closing Business Deals

Always remember, not every client is a fit for your business. Knowing this should give you a calmer and more open approach to new consumers.

  1. Conversations at first and second meetings are often robust.

    Don’t let the conversation settle and if you run out of things to say – do NOT revert to what I call sales speak. Ask questions and listen.

  2. Give some free advice. If you help the person, they will immediately have value in your new connections.

    Let’s be clear – I don’t give out an entire marketing strategy free over coffee – but I do provide 1-2 marketing tips.

    When the person receives results, he or she may decide to hire my Naples Marketing Firm for future needs.

  3. Have your 30 second “this is what I do” speech ready in non-sales terms.

    When the person asks what you can do for them – remember to focus on how your service positively impacts others – it’s about THEM not you!

    “Be Brief, Brilliant and Be Gone” is advice the late Collier County, Florida Manager James Mudd – a fierce leader – gave me once.

  4. Explain how your service or product will benefit the person.

    Why should someone care you are selling vitamins? Maybe they should choose your vitamins because they are derived from whole foods and have no fillers so they receive true nutrition value – tell them!

  5. If the person doesn’t express specific interest in what you have to offer, thank them for their time.

    Then send a follow up hand written thank you note or email and attach information about the product or service you were talking about.

    Here’s the key – Attach the document and ask them to share it with others they might think will benefit. You are selling without selling. It’s about the connection.

  6. Follow up but don’t be pushy. Enough said!
  7. Finally – deliver what you say you will – do not deceive and they’ll refer new clients and remain a loyal customer

They Bought – The Final Steps
The final steps to closing a deal often include a contract for those of us in marketing or online businesses. For those of you with store fronts, closing the deal is following the steps above but then getting the customer to purchase right on the spot and customer service is key!

Your business’s finances and profits are about you, but a company’s service or product is about the consumer. And with success you can plan for the future with Qrops.

Frame your business dealings, networking, blogs, advertising and social media to focus on consumers’ needs and you’ll improve closing the deals.

What tips do you have for closing deals – share with our readers! If you like what you have read, our Naples Marketing Firm invites you to receive our weekly email blog. This marketing company in Naples provides PR, website design, SEO, social media and marketing strategy services.


How Hearst Claimed 800,000 Digital Subscribers

Posted by on Jan 2, 2013 in Blog, Facebook, Marketing, Social Media Bug Bites, Timely Business News, Twitter | 0 comments

How Hearst Claimed 800,000 Digital Subscribers


Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.

Carey (pictured) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.

Conde Nast, one of Hearst’s biggest rivals, has 500,000 digital-only subscriber/single copy sales and 1.5 million customers who choose a print/digital combination, but “It’s not an apples-to-apples co…
Continue reading…

More About: hearst, magazines, tablets

read more

Digital Marketing How to Succeed at Failure

Posted by on Dec 4, 2012 in Blog, Marketing, Online Marketing, SEO, Timely Business News | 11 comments

Digital Marketing  How to Succeed at Failure

We preach. We advise. We recommend. We execute.

11 Rules to Insure You Fail Miserably

Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I decided to create a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.

1.    Keep Upper Management in the Dark

Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing. Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”

Learn the other ways to fail and share with your colleagues so you can avoid the marketing dumps!

read more

Social Media Expected to Top 9 Billion in Ad Sales 2016

Posted by on Dec 4, 2012 in Advertising, Blog, Facebook, Social Media Bug Bites, Twitter | 11 comments

Social Media Expected to Top 9 Billion in Ad Sales 2016

Social Media Ad Revenues to Top $9 Billion

Honestly, if you aren’t on board with social media advertising when spending is about to double by 2016, you’re missing the boat. Spending in 2012 on social media advertising was $4.6 billion – BILLION!

BIA/Kelsey has issued a prediction that U.S. social media ad revenues will top $9.2 billion by 2016, precisely double that of 2012.

Google gobbles up $9.2 billion in ad revenues before breakfast but social media advertising has been slower going. But Black Friday may be to thank for doubling social media ad revenues with successful Black Friday social media promotions.

Where’s the Money Coming From?
The report doesn’t say where the ad spending will come from. Watch out print publications. Print advertising revenues will likely drop.

Maybe with $9 billion in revenue, social media sites will actually start turning a profit. One thing is for sure the profit margins are sure to be better for social media sites than small American businesses.

Learn more before you get behind the social media advertising bus.

read more

Customer Satisfaction Competition for Online Retailers

Posted by on Dec 3, 2012 in Blog, Customer Service, Online Marketing, Timely Business News | 0 comments

Customer Satisfaction Competition for Online Retailers

Customer Satisfaction – Which Online Retailers Delivered

Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report! Whether marketing in Naples or Tennessee customers matter.

The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.

Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is personalization for Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.

We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City. Learn customer satisfaction tips in this article!

read more

Publicity Solutions for Newsworthy Media Coverage

Posted by on Nov 14, 2012 in Blog, Press Promotions, Public Relations | 9 comments

What Makes Press Releases Newsworthy?

One task for boosting publicity is to write press releases from the media’s point-of-view including both print media and bloggers. In terms of public relations, no media is old media – public relations calls for creativity…and thinking of your audience.

A board of directors may find a new CEO exciting, but….unless the company sending this type of announcement is a national brand, this type of press release will hit the editor’s waste basket.

Publicity: Promoting or gaining exposure for a business or an organization’s project such as a special event. It is a key part of strategic marketing plans, which every business should have.

read more

When Should I Post Facebook Status Updates

Posted by on Oct 25, 2012 in Blog, Social Media Bug Bites, Timely Business News | 0 comments

When Should I Post Facebook Status Updates

when do i post facebook status updates, social media posting
When are you posting Facebook status updates? You may be doing it wrong! Get the latest research on when to post on Facebook and answer the question: When Should I Post on Facebook? If you’re not posting on the weekend, your business is missing out on connections – quick tips to learn from Buddy Media’s report on Facebook Engagement.

read more

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

Posted by on Sep 30, 2012 in Blog, Online Marketing, Timely Business News | 7 comments

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

A May 2012 report by Harvard Business Review shows many businesses are getting it all wrong trying to connect with consumer online failing to produce simplified decision making processes using comparative shopping tools which consumers are demanding. Get 3 quick tips that will boost your online sales!

read more

New Media Strategies for Print Ads

Posted by on Sep 17, 2012 in Blog | 4 comments

New Media Strategies Incorporate Print Ad Campaigns

Fully integrated marketing experiences for consumers with “new media” strategies boost advertising ROI (return-on-investment).

Inbound marketing is key for empowering conventional print ads to improve online traffic.

With new media strategies, advertisements use a QR code (quick response code) so consumers can immediately access online products, videos, press releases, blogs and other information More than QR codes, campaigns are now using mobile apps to deliver “private tours” or experiences.

Strategic marketing is integrated marketing is inbound marketing and is today, tomorrow and the future.

Forrester, a research firm, reported in June 2012:

20% of all smartphone users scanned and connected with online information using QR Codes in May 2012, an increase in inbound marketing since May 2011

Inbound marketing results are expected to jump through 2016 with new media strategies including QR codes, mobile apps, online videos connected with print ads, direct mail and much more.

Volkswagen Introduced Virtual Test Drive in a Print Ad

Consumers actually could TEST DRIVE A VW in print ads.

read more

Presidential Candidates Ranked on Social Media Voter Engagement

Posted by on Sep 11, 2012 in Blog, Election Marketing, Social Media Bug Bites | 10 comments

Presidential Candidates Ranked on Social Media Voter Engagement

Should we really gauge Presidential candidates based on their campaign social media engagement? If this is how decide on a President, our blog analyzes the trouble the United States voters could moving the country towards.

Is Social Media Really King in Elections?

Debate with us about the role social media should play and learn how your opinions online can make a difference for your own personal cause!

read more

PR Nightmares Can Happen To You

Posted by on Jul 23, 2012 in Blog, Press Promotions, Public Relations, Tourism Marketing | 7 comments

PR Nightmares Can Happen To You

A Hallandale Beach, Fla. Lifeguard is fired for saving a man’s life out of his zone. After two weeks of bad PR coverage, the company suddenly decides to give Lopez his job back. What bad PR decisions did this Florida company make? We analyze the case and include a fun Youtube video about the story! Read on….

read more

Turn Customer Frowns Into Smiles


Endorse Us With Google+

Do You Make Clients Smile?

Naples marketing firm, strategic marketing solutions for customer serviceIf we’re being honest, we can FORGET TO KEEP CUSTOMERS HAPPY when we get caught up office work and projects.

The Value of Thank You…is Priceless
DREAMFly Marketing Magnetics discusses strategic marketing each week. Did you know the most important piece of your strategic marketing puzzle is keeping clients happy?

According to MarketingSherpa.com, it’s 5-7 times more expensive to GAIN new customers than it is to keep the ones you have HAPPY.

Strategic Marketing Tactics That Deliver Robust Customer Relationships
Listen to clients about their challenges. Too many fantastically expensive strategic marketing plans lack real teeth for building and monitoring customer relationships.

The Teeth in Customer’s Smiles

  • Send regular thank you notes with hand written signatures (for small-medium sized businesses)

    Larger companies may wish to send preprinted but personalized thank you letters or notes

  • Send a simple, personalized thank you / incentive email with an exclusive savings offer

    Use MailChimp or Constant Contact and “code” the email to include each recipients first name. It’s a blast email personalized!

  • Connect with customers on Facebook, Google+ and/or LinkedIn

    Social media believe it or not is more personal than generic mail and allows unfettered interaction

Our Naples Marketing Firm is often very busy and the team can get weighed down with deadlines, but just like you, we have a responsibility to engage clients, listen and help. Excellent service should be a no brainer.

The DREAMFly Marketing Team sets itself apart by pioneering marketing strategy and executing benchmarks to grow client’s profits and improve their lives…with a focus on service.

So…what sets your business apart?

Rusty Customer Service? Dust Off Your Best Strategic Marketing Tool!

  • Learn from customer service mistakes.
  • improving customer service

  • Upset patron?
    Listen! Don’t over talk, but do say their concern is your concern and offer to solve the issue.
  • Match your mission with customer treatment to connect your strategic marketing system
    For example, don’t advertise you are responsive when it takes you 4 hours to return calls. Don’t say service is polite and speedy when it’s argumentative and frustrating.

    Have staff answer the phone in a tone that matches your advertising, promotions and personal vision for the business.

  • Make extra time for clients that need it and become indispensable

Following those simple tips will make YOU the person clients look FORWARD to hearing from!

By connecting the dots from employee attitude to operations, staff telephone tone to customer promotions, strategic marketing comes to life.

Liked what you’ve read? Leave comments below and sign up for our blog newsletter.


How Hearst Claimed 800,000 Digital Subscribers

Posted by on Jan 2, 2013 in Blog, Facebook, Marketing, Social Media Bug Bites, Timely Business News, Twitter | 0 comments

How Hearst Claimed 800,000 Digital Subscribers


Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.

Carey (pictured) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.

Conde Nast, one of Hearst’s biggest rivals, has 500,000 digital-only subscriber/single copy sales and 1.5 million customers who choose a print/digital combination, but “It’s not an apples-to-apples co…
Continue reading…

More About: hearst, magazines, tablets

read more

Digital Marketing How to Succeed at Failure

Posted by on Dec 4, 2012 in Blog, Marketing, Online Marketing, SEO, Timely Business News | 11 comments

Digital Marketing  How to Succeed at Failure

We preach. We advise. We recommend. We execute.

11 Rules to Insure You Fail Miserably

Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I decided to create a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.

1.    Keep Upper Management in the Dark

Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing. Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”

Learn the other ways to fail and share with your colleagues so you can avoid the marketing dumps!

read more

Social Media Expected to Top 9 Billion in Ad Sales 2016

Posted by on Dec 4, 2012 in Advertising, Blog, Facebook, Social Media Bug Bites, Twitter | 11 comments

Social Media Expected to Top 9 Billion in Ad Sales 2016

Social Media Ad Revenues to Top $9 Billion

Honestly, if you aren’t on board with social media advertising when spending is about to double by 2016, you’re missing the boat. Spending in 2012 on social media advertising was $4.6 billion – BILLION!

BIA/Kelsey has issued a prediction that U.S. social media ad revenues will top $9.2 billion by 2016, precisely double that of 2012.

Google gobbles up $9.2 billion in ad revenues before breakfast but social media advertising has been slower going. But Black Friday may be to thank for doubling social media ad revenues with successful Black Friday social media promotions.

Where’s the Money Coming From?
The report doesn’t say where the ad spending will come from. Watch out print publications. Print advertising revenues will likely drop.

Maybe with $9 billion in revenue, social media sites will actually start turning a profit. One thing is for sure the profit margins are sure to be better for social media sites than small American businesses.

Learn more before you get behind the social media advertising bus.

read more

Customer Satisfaction Competition for Online Retailers

Posted by on Dec 3, 2012 in Blog, Customer Service, Online Marketing, Timely Business News | 0 comments

Customer Satisfaction Competition for Online Retailers

Customer Satisfaction – Which Online Retailers Delivered

Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report! Whether marketing in Naples or Tennessee customers matter.

The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.

Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is personalization for Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.

We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City. Learn customer satisfaction tips in this article!

read more

Publicity Solutions for Newsworthy Media Coverage

Posted by on Nov 14, 2012 in Blog, Press Promotions, Public Relations | 9 comments

What Makes Press Releases Newsworthy?

One task for boosting publicity is to write press releases from the media’s point-of-view including both print media and bloggers. In terms of public relations, no media is old media – public relations calls for creativity…and thinking of your audience.

A board of directors may find a new CEO exciting, but….unless the company sending this type of announcement is a national brand, this type of press release will hit the editor’s waste basket.

Publicity: Promoting or gaining exposure for a business or an organization’s project such as a special event. It is a key part of strategic marketing plans, which every business should have.

read more

When Should I Post Facebook Status Updates

Posted by on Oct 25, 2012 in Blog, Social Media Bug Bites, Timely Business News | 0 comments

When Should I Post Facebook Status Updates

when do i post facebook status updates, social media posting
When are you posting Facebook status updates? You may be doing it wrong! Get the latest research on when to post on Facebook and answer the question: When Should I Post on Facebook? If you’re not posting on the weekend, your business is missing out on connections – quick tips to learn from Buddy Media’s report on Facebook Engagement.

read more

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

Posted by on Sep 30, 2012 in Blog, Online Marketing, Timely Business News | 7 comments

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

A May 2012 report by Harvard Business Review shows many businesses are getting it all wrong trying to connect with consumer online failing to produce simplified decision making processes using comparative shopping tools which consumers are demanding. Get 3 quick tips that will boost your online sales!

read more

New Media Strategies for Print Ads

Posted by on Sep 17, 2012 in Blog | 4 comments

New Media Strategies Incorporate Print Ad Campaigns

Fully integrated marketing experiences for consumers with “new media” strategies boost advertising ROI (return-on-investment).

Inbound marketing is key for empowering conventional print ads to improve online traffic.

With new media strategies, advertisements use a QR code (quick response code) so consumers can immediately access online products, videos, press releases, blogs and other information More than QR codes, campaigns are now using mobile apps to deliver “private tours” or experiences.

Strategic marketing is integrated marketing is inbound marketing and is today, tomorrow and the future.

Forrester, a research firm, reported in June 2012:

20% of all smartphone users scanned and connected with online information using QR Codes in May 2012, an increase in inbound marketing since May 2011

Inbound marketing results are expected to jump through 2016 with new media strategies including QR codes, mobile apps, online videos connected with print ads, direct mail and much more.

Volkswagen Introduced Virtual Test Drive in a Print Ad

Consumers actually could TEST DRIVE A VW in print ads.

read more

Presidential Candidates Ranked on Social Media Voter Engagement

Posted by on Sep 11, 2012 in Blog, Election Marketing, Social Media Bug Bites | 10 comments

Presidential Candidates Ranked on Social Media Voter Engagement

Should we really gauge Presidential candidates based on their campaign social media engagement? If this is how decide on a President, our blog analyzes the trouble the United States voters could moving the country towards.

Is Social Media Really King in Elections?

Debate with us about the role social media should play and learn how your opinions online can make a difference for your own personal cause!

read more

PR Nightmares Can Happen To You

Posted by on Jul 23, 2012 in Blog, Press Promotions, Public Relations, Tourism Marketing | 7 comments

PR Nightmares Can Happen To You

A Hallandale Beach, Fla. Lifeguard is fired for saving a man’s life out of his zone. After two weeks of bad PR coverage, the company suddenly decides to give Lopez his job back. What bad PR decisions did this Florida company make? We analyze the case and include a fun Youtube video about the story! Read on….

read more

Is Direct Mail Marketing Still Relevant?


Does Direct Mail Marketing Really Connect in the 21st Century?

Recommend Us On Google

The recent obsession with social media marketing and online marketing has left old-school direct mail marketing in the dust. Right?

The truth is that direct mail is still an effective option for many smart multichannel marketers. Even giant companies like Google invest heavily in direct mail marketing each year.

Naive Notions

Are you leaving direct mail out of your marketing mix because you think it’s too expensive?

There’s a naive notion that social media marketing is essentially free when in fact effective social media marketing either involves the investment of a substantial amount of time or a substantial amount of money if you choose to hire a professional. All marketing requires an investment of money, time or both.

Regardless of channel, all successful marketing involves targeting a relevant audience. With this in mind, I wanted to share a few simple ways that you can use good, old direct mail marketing to get more business from your target audience.

Three Ways Direct Marketing Can Work For You

1) Market to Existing Customers:
This is one of the most overlooked opportunities. The sad truth is that MarketingSherpa.com estimates that it costs five to seven times more to acquire a new customer than it does to sell more to an existing customer, yet many businesses have zero dollars invested in marketing to their existing customers.

I’m a huge believer in multi-channel marketing. Your customers choose to interact with you using the channel that’s most convenient for them, not the channel that’s most convenient for you. Multichannel marketing can be intimidating but done correctly, you’re not reinventing yourself with each marketing platform, you’re simply sharing a consistent marketing message across multiple platforms.

You’ve invested time and money creating a website and online presence for your business. Direct mail is a fantastic vehicle for driving existing customers to your online marketing. This includes not only your website, but also your Facebook page, Twitter account, your company blog and even your e-newsletter sign up form.

QR Codes, direct mail, online marketing, naples marketing firm

QR Code for The Direct Mail Man

QR (Quick Response) Codes are a free and simple way to use direct mail marketing to engage your existing customers online.

Why are QR Codes important?

According to Mashable.com, there are now more smartphone owners in the US than there are people with college degrees. QR Code scanning grew by 1,200% in the last 6 months of last year in North America.

If you’re not already including QR Codes with your existing marketing, you need to start right away.

2) Leverage the New USPS Bulk Mail Program:
Recognizing that they were too difficult to work with and too expensive for many businesses, the USPS launched a new bulk mail program in March of this year. The program called Every Door Direct Mail (EDDM) does not require a bulk mail permit or mailing list, and the postage is just 14.2 cents a piece. This is a viable, cost-effective way to target prospects by geography.

If you’d like more details on this new program, please take a look at my recent post, New Business Mail Option: Every Door Direct Mail.
direct mail marketing, naples marketing firm

3) Target your best prospects:
Use demographics to drill down to prospects with the highest likelihood of purchasing your product or service. While bulk mail programs like Every Door Direct Mail reinforce the perception that direct mail is only appropriate for targeting prospects by geography, this is simply not true. Geography is simply one of the available demographics for targeting new prospects by mail.

Some of the most effective bulk mail campaigns involve the use of Lifestyle Mailing Lists. These lists target prospects based on their hobbies and passions. Lifestyle lists are compiled using information gathered from magazine subscriptions, product warranties, surveys and spending habits.

People lament about the amount of information that Facebook has accumulated, but this same information is accessible for offline marketing as well.

Lifestyle Mailing Lists can be used to reach out to people who like to golf, garden or collect antiques. These lists can be used to target people with certain medical ailments. There are even targeted lists of people who like to drink wine.

How do your best customers spend their time? What are their hobbies? How can you use this information to target them with your marketing?

If you prospects are other businesses, you may be interested in a Business Mailing List. These lists include a wealth of information including CEO/president/owner, estimated annual revenue, number of employees, years in business, etc. Business lists can be further targeted by industry.

Direct mail marketing is a cost-effective option for both marketing to existing customers and attracting new customers, but it often gets overlooked in favor of trendier marketing options. Maybe it’s time for you to add direct mail marketing back in your mix.

How do you incorporate direct mail in your marketing? Please share your comments below.


How Hearst Claimed 800,000 Digital Subscribers

Posted by on Jan 2, 2013 in Blog, Facebook, Marketing, Social Media Bug Bites, Timely Business News, Twitter | 0 comments

How Hearst Claimed 800,000 Digital Subscribers


Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.

Carey (pictured) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.

Conde Nast, one of Hearst’s biggest rivals, has 500,000 digital-only subscriber/single copy sales and 1.5 million customers who choose a print/digital combination, but “It’s not an apples-to-apples co…
Continue reading…

More About: hearst, magazines, tablets

read more

Digital Marketing How to Succeed at Failure

Posted by on Dec 4, 2012 in Blog, Marketing, Online Marketing, SEO, Timely Business News | 11 comments

Digital Marketing  How to Succeed at Failure

We preach. We advise. We recommend. We execute.

11 Rules to Insure You Fail Miserably

Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I decided to create a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.

1.    Keep Upper Management in the Dark

Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing. Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”

Learn the other ways to fail and share with your colleagues so you can avoid the marketing dumps!

read more

Social Media Expected to Top 9 Billion in Ad Sales 2016

Posted by on Dec 4, 2012 in Advertising, Blog, Facebook, Social Media Bug Bites, Twitter | 11 comments

Social Media Expected to Top 9 Billion in Ad Sales 2016

Social Media Ad Revenues to Top $9 Billion

Honestly, if you aren’t on board with social media advertising when spending is about to double by 2016, you’re missing the boat. Spending in 2012 on social media advertising was $4.6 billion – BILLION!

BIA/Kelsey has issued a prediction that U.S. social media ad revenues will top $9.2 billion by 2016, precisely double that of 2012.

Google gobbles up $9.2 billion in ad revenues before breakfast but social media advertising has been slower going. But Black Friday may be to thank for doubling social media ad revenues with successful Black Friday social media promotions.

Where’s the Money Coming From?
The report doesn’t say where the ad spending will come from. Watch out print publications. Print advertising revenues will likely drop.

Maybe with $9 billion in revenue, social media sites will actually start turning a profit. One thing is for sure the profit margins are sure to be better for social media sites than small American businesses.

Learn more before you get behind the social media advertising bus.

read more

Customer Satisfaction Competition for Online Retailers

Posted by on Dec 3, 2012 in Blog, Customer Service, Online Marketing, Timely Business News | 0 comments

Customer Satisfaction Competition for Online Retailers

Customer Satisfaction – Which Online Retailers Delivered

Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report! Whether marketing in Naples or Tennessee customers matter.

The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.

Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is personalization for Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.

We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City. Learn customer satisfaction tips in this article!

read more

Publicity Solutions for Newsworthy Media Coverage

Posted by on Nov 14, 2012 in Blog, Press Promotions, Public Relations | 9 comments

What Makes Press Releases Newsworthy?

One task for boosting publicity is to write press releases from the media’s point-of-view including both print media and bloggers. In terms of public relations, no media is old media – public relations calls for creativity…and thinking of your audience.

A board of directors may find a new CEO exciting, but….unless the company sending this type of announcement is a national brand, this type of press release will hit the editor’s waste basket.

Publicity: Promoting or gaining exposure for a business or an organization’s project such as a special event. It is a key part of strategic marketing plans, which every business should have.

read more

When Should I Post Facebook Status Updates

Posted by on Oct 25, 2012 in Blog, Social Media Bug Bites, Timely Business News | 0 comments

When Should I Post Facebook Status Updates

when do i post facebook status updates, social media posting
When are you posting Facebook status updates? You may be doing it wrong! Get the latest research on when to post on Facebook and answer the question: When Should I Post on Facebook? If you’re not posting on the weekend, your business is missing out on connections – quick tips to learn from Buddy Media’s report on Facebook Engagement.

read more

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

Posted by on Sep 30, 2012 in Blog, Online Marketing, Timely Business News | 7 comments

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

A May 2012 report by Harvard Business Review shows many businesses are getting it all wrong trying to connect with consumer online failing to produce simplified decision making processes using comparative shopping tools which consumers are demanding. Get 3 quick tips that will boost your online sales!

read more

New Media Strategies for Print Ads

Posted by on Sep 17, 2012 in Blog | 4 comments

New Media Strategies Incorporate Print Ad Campaigns

Fully integrated marketing experiences for consumers with “new media” strategies boost advertising ROI (return-on-investment).

Inbound marketing is key for empowering conventional print ads to improve online traffic.

With new media strategies, advertisements use a QR code (quick response code) so consumers can immediately access online products, videos, press releases, blogs and other information More than QR codes, campaigns are now using mobile apps to deliver “private tours” or experiences.

Strategic marketing is integrated marketing is inbound marketing and is today, tomorrow and the future.

Forrester, a research firm, reported in June 2012:

20% of all smartphone users scanned and connected with online information using QR Codes in May 2012, an increase in inbound marketing since May 2011

Inbound marketing results are expected to jump through 2016 with new media strategies including QR codes, mobile apps, online videos connected with print ads, direct mail and much more.

Volkswagen Introduced Virtual Test Drive in a Print Ad

Consumers actually could TEST DRIVE A VW in print ads.

read more

Presidential Candidates Ranked on Social Media Voter Engagement

Posted by on Sep 11, 2012 in Blog, Election Marketing, Social Media Bug Bites | 10 comments

Presidential Candidates Ranked on Social Media Voter Engagement

Should we really gauge Presidential candidates based on their campaign social media engagement? If this is how decide on a President, our blog analyzes the trouble the United States voters could moving the country towards.

Is Social Media Really King in Elections?

Debate with us about the role social media should play and learn how your opinions online can make a difference for your own personal cause!

read more

PR Nightmares Can Happen To You

Posted by on Jul 23, 2012 in Blog, Press Promotions, Public Relations, Tourism Marketing | 7 comments

PR Nightmares Can Happen To You

A Hallandale Beach, Fla. Lifeguard is fired for saving a man’s life out of his zone. After two weeks of bad PR coverage, the company suddenly decides to give Lopez his job back. What bad PR decisions did this Florida company make? We analyze the case and include a fun Youtube video about the story! Read on….

read more

Affordable Marketing: Promotional Swag


Endorse Us With Google+

Affordable Marketing: Promotional Products to Leave an Impression

Make marketing your business affordable and effective.

In this DREAMFly Marketing Magnetics article, you will learn the third tool in boosting affordable marketing while still increasing business.

How Do Promotional Items Help?
Promotional products or swag are customizable products that leaves a lasting impression with customers new and old, because it reminds the customer about your business.

Promotional products send business your way. Empower existing customers to feel good about the decision they’ve made in choosing your business.

Fun and Affordable Promotional Products
With millions of promotional products to choose from the options are endless for affordably branding your business. Here are some favorite ideas we use for clients that fit every budget. We used Proforma to search for promotional products, a Naples, Florida promotional product company.

promotional products by Proforma and Naples marketing firm DREAMFly Marketing

A Creative Take on Note Pads

Being creative doesn’t mean spending all of your money. Note pads are always popular, because how many of us need a sticky note when we can’t find one? But instead of customzing a regular sticky note or note pad, incorporate a creative shape. This is most affordable when ordered with 150 sheets per note pad.

Dozens of shapes are available such as an apple, dollar bill, tooth, smile, house, signage, van, car, star and heart. Lowest cost we found is 95 cents per pad.

Bentcil and Norwood promotional pens, naples marketing firm DREAMFly Marketing

Pens Packing a Punch!

Pen-sational! Pens are fantastic for two reasons. There are always creative designs and they are always on sale!

Use fun shapes, as pictured left, to be pump up your promotions for special occasions. For child focused businesses these are great, but for traditional companies these are also a hit, especially the billboard pens, because they capture your customer’s attention.

When purchasing pens, we recommend finding a local promotional products dealer, because it gives you the opportunity to test out the pens you are interested in to make sure the pen writes as well as it looks.
Pens shown left range between 99 cents and $1.68 each.

My two favorite traditional pen dealers are Norwood which boasts free setup and Bullet which guarantees a 24-hour turn around.

Naples marketing firm promotional products, customizable lip balm, tumblers, chip clips

Customizable Fun Products: Lip Balm, Tumblers, Glowing Ice Cubes & Chip Clips in Shapes

Colorful Options. Lightable ice cubes, glowing coozies to keep drinks cool, Tumblers and lip balm are a just a few of the promotional product options you have to spend less and still deliver your company’s slogan or advertising message.

Products shown begin at 70 cents per piece and go up to $1.48 per piece.

Creative ways to use promotional products:

  1. Incorporate promotional swag such as a magnetic business card
  2. Customize products to fit your specialty (dentistry, marketing, teaching, fitness etc.)
  3. Promotional products should not replace advertising but should compliment it
  4. Share the cost of promo items with nearby business neighbors

Counting the Cents Makes Sense
1,000 pens costs as little as $250 and those pens are 1,000 brand enforcers with customers. People love freebies and ROI (Return-On-Investment) on promotional swag is countless.

Saving cents makes complete sense. Promotional swag is more than a trend it’s a necessary marketing solution that will always weather any economic climate.


How Hearst Claimed 800,000 Digital Subscribers

Posted by on Jan 2, 2013 in Blog, Facebook, Marketing, Social Media Bug Bites, Timely Business News, Twitter | 0 comments

How Hearst Claimed 800,000 Digital Subscribers


Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.

Carey (pictured) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.

Conde Nast, one of Hearst’s biggest rivals, has 500,000 digital-only subscriber/single copy sales and 1.5 million customers who choose a print/digital combination, but “It’s not an apples-to-apples co…
Continue reading…

More About: hearst, magazines, tablets

read more

Digital Marketing How to Succeed at Failure

Posted by on Dec 4, 2012 in Blog, Marketing, Online Marketing, SEO, Timely Business News | 11 comments

Digital Marketing  How to Succeed at Failure

We preach. We advise. We recommend. We execute.

11 Rules to Insure You Fail Miserably

Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I decided to create a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.

1.    Keep Upper Management in the Dark

Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing. Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”

Learn the other ways to fail and share with your colleagues so you can avoid the marketing dumps!

read more

Social Media Expected to Top 9 Billion in Ad Sales 2016

Posted by on Dec 4, 2012 in Advertising, Blog, Facebook, Social Media Bug Bites, Twitter | 11 comments

Social Media Expected to Top 9 Billion in Ad Sales 2016

Social Media Ad Revenues to Top $9 Billion

Honestly, if you aren’t on board with social media advertising when spending is about to double by 2016, you’re missing the boat. Spending in 2012 on social media advertising was $4.6 billion – BILLION!

BIA/Kelsey has issued a prediction that U.S. social media ad revenues will top $9.2 billion by 2016, precisely double that of 2012.

Google gobbles up $9.2 billion in ad revenues before breakfast but social media advertising has been slower going. But Black Friday may be to thank for doubling social media ad revenues with successful Black Friday social media promotions.

Where’s the Money Coming From?
The report doesn’t say where the ad spending will come from. Watch out print publications. Print advertising revenues will likely drop.

Maybe with $9 billion in revenue, social media sites will actually start turning a profit. One thing is for sure the profit margins are sure to be better for social media sites than small American businesses.

Learn more before you get behind the social media advertising bus.

read more

Customer Satisfaction Competition for Online Retailers

Posted by on Dec 3, 2012 in Blog, Customer Service, Online Marketing, Timely Business News | 0 comments

Customer Satisfaction Competition for Online Retailers

Customer Satisfaction – Which Online Retailers Delivered

Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report! Whether marketing in Naples or Tennessee customers matter.

The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.

Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is personalization for Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.

We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City. Learn customer satisfaction tips in this article!

read more

Publicity Solutions for Newsworthy Media Coverage

Posted by on Nov 14, 2012 in Blog, Press Promotions, Public Relations | 9 comments

What Makes Press Releases Newsworthy?

One task for boosting publicity is to write press releases from the media’s point-of-view including both print media and bloggers. In terms of public relations, no media is old media – public relations calls for creativity…and thinking of your audience.

A board of directors may find a new CEO exciting, but….unless the company sending this type of announcement is a national brand, this type of press release will hit the editor’s waste basket.

Publicity: Promoting or gaining exposure for a business or an organization’s project such as a special event. It is a key part of strategic marketing plans, which every business should have.

read more

When Should I Post Facebook Status Updates

Posted by on Oct 25, 2012 in Blog, Social Media Bug Bites, Timely Business News | 0 comments

When Should I Post Facebook Status Updates

when do i post facebook status updates, social media posting
When are you posting Facebook status updates? You may be doing it wrong! Get the latest research on when to post on Facebook and answer the question: When Should I Post on Facebook? If you’re not posting on the weekend, your business is missing out on connections – quick tips to learn from Buddy Media’s report on Facebook Engagement.

read more

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

Posted by on Sep 30, 2012 in Blog, Online Marketing, Timely Business News | 7 comments

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

A May 2012 report by Harvard Business Review shows many businesses are getting it all wrong trying to connect with consumer online failing to produce simplified decision making processes using comparative shopping tools which consumers are demanding. Get 3 quick tips that will boost your online sales!

read more

New Media Strategies for Print Ads

Posted by on Sep 17, 2012 in Blog | 4 comments

New Media Strategies Incorporate Print Ad Campaigns

Fully integrated marketing experiences for consumers with “new media” strategies boost advertising ROI (return-on-investment).

Inbound marketing is key for empowering conventional print ads to improve online traffic.

With new media strategies, advertisements use a QR code (quick response code) so consumers can immediately access online products, videos, press releases, blogs and other information More than QR codes, campaigns are now using mobile apps to deliver “private tours” or experiences.

Strategic marketing is integrated marketing is inbound marketing and is today, tomorrow and the future.

Forrester, a research firm, reported in June 2012:

20% of all smartphone users scanned and connected with online information using QR Codes in May 2012, an increase in inbound marketing since May 2011

Inbound marketing results are expected to jump through 2016 with new media strategies including QR codes, mobile apps, online videos connected with print ads, direct mail and much more.

Volkswagen Introduced Virtual Test Drive in a Print Ad

Consumers actually could TEST DRIVE A VW in print ads.

read more

Presidential Candidates Ranked on Social Media Voter Engagement

Posted by on Sep 11, 2012 in Blog, Election Marketing, Social Media Bug Bites | 10 comments

Presidential Candidates Ranked on Social Media Voter Engagement

Should we really gauge Presidential candidates based on their campaign social media engagement? If this is how decide on a President, our blog analyzes the trouble the United States voters could moving the country towards.

Is Social Media Really King in Elections?

Debate with us about the role social media should play and learn how your opinions online can make a difference for your own personal cause!

read more

PR Nightmares Can Happen To You

Posted by on Jul 23, 2012 in Blog, Press Promotions, Public Relations, Tourism Marketing | 7 comments

PR Nightmares Can Happen To You

A Hallandale Beach, Fla. Lifeguard is fired for saving a man’s life out of his zone. After two weeks of bad PR coverage, the company suddenly decides to give Lopez his job back. What bad PR decisions did this Florida company make? We analyze the case and include a fun Youtube video about the story! Read on….

read more