Affordable Marketing: Free News Coverage


Endorse Us With Google+

3 Affordable Marketing Methods to Promote Business

Naples marketing firm DREAMFly Marketing brings 3 ways to market your business for free or lower costs. Kick your competition to the side with effective and affordable marketing!

Get your business published in the news. Follow the steps in this second part of our 3-Part Affordable Marketing Series.

Learn 3 affordable or free marketing methods to increase business in this Affordable Marketing Series.

Public Relations That Delivers News Stories

Naples marketing firm, press release, affordable marketing, business news
The most important tool you have is your business’s news, its happenings, its deals for customers and your general promotions.

Failing to promote your news through public relations to the media in addition to direct consumer marketing reduces your company’s exposure.

Press releases deliver company news and can be written to reflect current market trends. For example, you might consider including unemployment information in a release related to expanding your own company’s job opportunities.

Quick steps to kicking up your company’s image using free media coverage:

  • Press releases should offer unique news – brainstorm for news ideas about your company
  • Submit your company news to your local newspapers’ business section editor
    Often, this is the easiest way for publishing news of promotions, awards, grants and things of this nature.
  • For events, create news opportunities by bringing on event sponsors and have those sponsors send out press releases about your event as well.
  • Send story pitches to media members who specifically cover the type of news you have
    For example, if your business has a staff member returning from overseas Military, you might want to contact a reporter that has covered other Military stories, not necessarily a business reporter.
  • Download our FREE Press Release Template
    Click the link above and scroll down to the free press release template. It outlines what to write, how to write and how to capture the media’s attention.

Make Your Business News Pay

The best and most affordable marketing tool you have, like we mentioned before, is your own business news. Send it out in press releases. Post your news online. Post your news on your social media accounts and your company website.

Never assume that if you send a press release out to the media that your customers have access to it. In the older days, you would send a press release and the media would publish most news. Now, there are so many more marketing savvy businesses, like yours, that the media is able to pick and choose what they want to cover – so make sure your news is truly news.

Learn what news is newsworthy in our Making Business News Newsworthy Blog.

For major news, again you might consider hiring a marketing firm to spread the news of your business. Not every business has news of national interest, but a DREAMFly client that ran a fitness competition recently had inquiries all the way from the UK, because we sent the press release out internationally – so you never know!

Maximize your marketing by making it affordable for your budget. This is part 2 of a 3 part Affordable Marketing Series.
Read Part 1: Networking Your Business Up.

Have Questions?
Get in touch with DREAMFly by clicking here.


Social Media Strategy and Pinterest?

Posted by on Jun 4, 2012 in Blog, Social Media Bug Bites | 2 comments

Social Media Strategy and Pinterest?

3 Ways to Know if Pinterest Should Be Added to Your Social Media Strategy

As a marketing company in Naples serving clients nationwide, we make it our business to know social media trends.

Pinterest has been a HUGE hit primarily because it often leads to higher interaction on photos and blogs. Should Pinterest be part of your social media strategy?

Could Pinterest critical to YOUR social media strategy? ...that is the question, right?

3 Ways to Know if Pinterest Should be Part of Your Social Media Strategy

Read this blog to find out the secret to Pinterest and how you can use it!

read more

Four Off Season Marketing Strategy Tips

Posted by on May 17, 2012 in Blog, Tourism Marketing | 2 comments

4 Ways to Marketing in Florida’s Off Season

As local Southwest Florida consumers cheer for the end of season and say goodbye to bumper to bumper traffic and a lack of reservation spots available at their favorite restaurants
…business owners gear up for the slower summer or non-season shopping season.

Keep in mind every target market has an “off-season”, so feel free to use these tips as they apply to your business market. Great marketing ideas work any time, any place!

read more

Market Share and Pricing Strategy Improve Business

Posted by on Apr 19, 2012 in Blog, Business Development, Timely Business News | 1 comment

Market Share and Pricing Strategy Improve Business

What’s Your Market Share and Pricing Strategy?

Your pricing strategy may be forcing the business to work harder rather than smarter and mistakes in pricing strategy can cost your business.

Pop Quiz
How or what could you think of that would make customers pay double what they usually pay for a product?

Maybe raising prices isn’t as relevant here but rather adding value while keeping prices the same while others are jumping ship with their prices. Think more about what you can add to your brand! You MUST think outside the box and establish your unique niche to be more valuable than others in a competitive market.

In this article, find ways to maximize profitability and create a pricing strategy that will give your business the next step to building higher revenues.

read more

Three Publicity Advertising Equivalency Calculations

Posted by on Apr 11, 2012 in Blog, Press Promotions, Public Relations | 3 comments

Three Publicity Advertising Equivalency Calculations

Three Calculations for Press Release Publicity Value

Publicity and public relations are key to growing a business. For business marketing in Florida especially, publicity is often the best return-on-investment.

Did You Know?
Research has shown a media savvy press release can bring in more business than an advertisement.

naples website designer, publicist, publicity campaign value

Public relations boasts a value 20 times more than it costs your business marketing budget…when you think out of the box.

In this article, learn how to convert media coverage to the “advertising equivalency value,” to learn how much your company really saved by executing simple PR Campaign tactics provided in this PR Campaign Value blog.

read more

Top Social Media Sites

Posted by on Apr 3, 2012 in Blog, Social Media Bug Bites | 2 comments

Top Social Media Sites

Mashable Names Top Social Media Networks

Social Media Networks are without a doubt the most popular way to keep up with friends and family that aren’t an arm’s reach away. There are many new Social Networks gaining steam and Mashable has the “Hot” List.

Mashable introduces users to innovative social media platforms. The top social media network list may turn social media its heels, and our Naples Marketing firm is excited about these new networking opportunities.

Top Social Media Sites to Use

  1. Path
  2. Highlight
  3. Sonar
  4. Banjo
  5. Glancee
  6. LocalMind
  7. website design, naples marketing firm, top social media, localmind application

    Find out which of these top social media sites are safe and best to use!

    read more

Congressman’s Open Act Takes on SOPA

Posted by on Mar 20, 2012 in Blog, Online Marketing, Timely Business News | 2 comments

Congressman’s Open Act Takes on SOPA

Congressman’s Open Act Bill May Finally Kill SOPA

California Republican Rep. Darrell Issa is the chair of the House Committee on Oversight and Government Reform and is coining himself the “Internet defender.” Recently, he spoke with Mashable.

Open Act Bill

U.S. Rep. Darrell Issa

In 2011, Congress proposed SOPA or the Stop Online Piracy Act that prompted an Internet BLACKOUT in response to the bill’s potential privacy infringements for American web users.

Without web browsing censorship, as SOPA proposed, Open Act will protect Hollywood’s copyright infringement concerns.

Learn how your comments online direct to Rep. Issa and KeeptheWeb #Open could alter Congress’s direction in monitoring online privacy and piracy. Protect your Internet rights.

read more

Grow Business Online or Fail

Posted by on Mar 14, 2012 in Blog, Business Development, Online Marketing | 10 comments

Grow Business Online or Fail

Today’s business economy is all about growing in person, online and in charge, and even small businesses are finding their voice online by dumping the bad attitude towards online business and embracing it as a key to survival.

CanvasPop Launches Facebook connection that leads to it offering unique, online printing services to further crush other online printers.

Embrace business online or be crushed. Read this article to learn some basic steps you can take to create a creative venue for your clients to shop with you online and YES this includes even medical businesses.

read more

Nielsen Names Generation C as Digital Audience

Posted by on Mar 1, 2012 in Advertising, Blog, Branding, Social Media Bug Bites | 9 comments

Nielsen Names Generation C as Digital Audience

A new generation is born called Generation C short for the “connected” generation.

Assumptions may have business owners thinking this is a generation outside of the target audience traditional 25 to 54-years-old, but according to Nielsen and NM Incite’s U.S. Digital Consumer Report released in February, Generation C is the primary digital consumer audience.

Between the ages of 18 and 34, Generation C, formerly known as Generation Y, is connecting with brands and products in new and unique ways.

This spend-happy audience makes decisions on wants not necessarily needs, and frankly their needs are defined a lot looser than those of us planning for retirement soon.

Although Generation C may appear to have less buying power than Baby Boomers, they are now the primary target audience, because of their diverse media habits making them an impossible captive audience. Download your free copy of the U.S. Digital Consumer Report.

read more

How to File a Trademark Successfully

Posted by on Feb 2, 2012 in Blog, Business Development, Timely Business News | 0 comments

How to File a Trademark Successfully

Simple Steps for Filing a Trademark

If you are a businessperson or someone who has created something conceptually unique, you will want to protect your creative product. It can be a logo, event name, company name or word and once protected no one can use that mark without permission.

How Do You Get a Trademark

how to file a trademark, united state patent and trademark office, marketing company in NaplesSubmit a file for a Trademark with The United States Patent and Trademark Office (USPTO). 

Read on about companies who target you once you file a Trademark claim and how they can trick you into spending money you do not need to spend! Read ahead for links to every page on the USPTO you’ll need to visit to file a Trademark.

read more

SOPA Law Threatens Internet Rights

Posted by on Jan 30, 2012 in Blog, Online Marketing, Timely Business News | 9 comments

SOPA Law Threatens Internet Rights

Is SOPA Dead or Alive?

SOPApillas are a wonderful fried pastry from Argentina and New Mexico. Drizzled in honey it is a heavenly treat.

But the SOPA law proposal threatens to drown our freedom not in honey but with Internet restrictions instead.

SOPA, the Stop Online Piracy Act, is not sweet like a sopapilla, but is an Internet warhead aimed at you and marketing companies in Naples like DREAMFly Marketing who help clients globally, web users and Internet companies.
All of us oppose SOPA – learn why.

Sopa Summarized

  • Could block online ads
  • Could allow people to accuse sites of piracy that may not be accurate
  • Could prevent you from browsing certain sites ID’d as piracy violators
  • Presumes guilt not innocence with accusations

Watch a video in this blog that outlines the real threats of this move to protect piracy that really targets your Internet browsing rights.

read more

Affordable Marketing: Network Your Business Up


3 Affordable Marketing Methods to Promote Business

Endorse Us With Google+

Naples marketing firm DREAMFly Marketing brings 3 ways to market your business for free or lower costs. Kick your competition to the side with effective and affordable marketing!

In this three-part Affordable Marketing Series, learn 3 affordable or free marketing methods to increase business.

Network Your Business Up
What’s That Mean?

affordable networking, naples marketing firm, free marketing

Get out of your circle and expand who you are selling to by networking!


Sitting in an office and rarely attending local business events will do more harm than good to your business. The days of opening a business and your friends flooding your doors with clients are over.

Now, networking is what often takes a small business and establishes it as the Mecca in its local industry. Let’s face it networking can feel uncomfortable, because you’re business developing with people you have possibly never met previously.

Like mobile games are slowing down the sales of traditional gaming machines, so too is networking ending the traditional “build it and they will come” business operation. The most effective and affordable marketing tool is networking making it an obvious #1 in our three-part Affordable Marketing Series.

Overcoming the Fears of Networking:

  • Listening to others brag about themselves can be a drag
    - Learn that your story is just as important as others and tell it!
  • Clinging to people you know is easier than meeting new connections
    - Make a deal with yourself to talk more than 5 minutes to at least 5 people at each networking event. You’ll begin to see a difference in the awareness about you and your business.
  • Getting out of the house or office and being on the move
    Find yourself wanting to sit comfortably in your office? Snap out of it and get on the move and start networking.
  • Talking to People you don’t know
    Walking up to someone and introducing yourself, even if you have an outgoing personality, can be unnerving. The best way to get over it is to have your business cards in hand, walk right up and introduce yourself by asking what the person’s business is and saying you would like to learn about their business. This opens up a positive conversation.

If we’re telling the truth about networking, the bottom line is expert networkers know how to make others feel like their talk was really valued by the other person. How do you do this? Network just like you marketing your business, delivering a consistent and positive message selling your services without sounding like a salesperson.

No one likes to listen to others talk non-stop about themselves, so the trick to networking is to take the extra step and introduce your new found networking buddies to each other and connect other business people.

Where to Network:

  • Local Chamber events
  • Local public relations or marketing organization events such as Southwest Florida’s American Marketing Association, Florida Public Relations Association and Public Relations Association of Collier County to name just a few marketing groups in Naples, Fla.
  • Get involved with business groups such as Lee-Collier Business Women or business oriented groups in your area.
    Expanding networking to business professionals outside of your business’s industry will exponentially grow the awareness about your company and increase referrals more quickly.
  • Now you know where to go and how to break your fears – get out there and talk about your business! You are your best salesperson.

    The most affordable marketing tool is networking. Instead of trying to land a bigger job, look at networking as the opportunity to triple your business with bigger sales and to help other business owners as well.

    You can help others and help yourself. It’s just that simple.

    Next in this series, a fantastic outline of promotional products you can customize to hand out and leave lasting impressions with existing and potentially new customers. It’s as easy as 1, 2, 3.

    For additional information about this article’s subject, contact DREAMFly Marketing.


    Social Media Strategy and Pinterest?

    Posted by on Jun 4, 2012 in Blog, Social Media Bug Bites | 2 comments

    Social Media Strategy and Pinterest?

    3 Ways to Know if Pinterest Should Be Added to Your Social Media Strategy

    As a marketing company in Naples serving clients nationwide, we make it our business to know social media trends.

    Pinterest has been a HUGE hit primarily because it often leads to higher interaction on photos and blogs. Should Pinterest be part of your social media strategy?

    Could Pinterest critical to YOUR social media strategy? ...that is the question, right?

    3 Ways to Know if Pinterest Should be Part of Your Social Media Strategy

    Read this blog to find out the secret to Pinterest and how you can use it!

    read more

    Four Off Season Marketing Strategy Tips

    Posted by on May 17, 2012 in Blog, Tourism Marketing | 2 comments

    4 Ways to Marketing in Florida’s Off Season

    As local Southwest Florida consumers cheer for the end of season and say goodbye to bumper to bumper traffic and a lack of reservation spots available at their favorite restaurants
    …business owners gear up for the slower summer or non-season shopping season.

    Keep in mind every target market has an “off-season”, so feel free to use these tips as they apply to your business market. Great marketing ideas work any time, any place!

    read more

    Market Share and Pricing Strategy Improve Business

    Posted by on Apr 19, 2012 in Blog, Business Development, Timely Business News | 1 comment

    Market Share and Pricing Strategy Improve Business

    What’s Your Market Share and Pricing Strategy?

    Your pricing strategy may be forcing the business to work harder rather than smarter and mistakes in pricing strategy can cost your business.

    Pop Quiz
    How or what could you think of that would make customers pay double what they usually pay for a product?

    Maybe raising prices isn’t as relevant here but rather adding value while keeping prices the same while others are jumping ship with their prices. Think more about what you can add to your brand! You MUST think outside the box and establish your unique niche to be more valuable than others in a competitive market.

    In this article, find ways to maximize profitability and create a pricing strategy that will give your business the next step to building higher revenues.

    read more

    Three Publicity Advertising Equivalency Calculations

    Posted by on Apr 11, 2012 in Blog, Press Promotions, Public Relations | 3 comments

    Three Publicity Advertising Equivalency Calculations

    Three Calculations for Press Release Publicity Value

    Publicity and public relations are key to growing a business. For business marketing in Florida especially, publicity is often the best return-on-investment.

    Did You Know?
    Research has shown a media savvy press release can bring in more business than an advertisement.

    naples website designer, publicist, publicity campaign value

    Public relations boasts a value 20 times more than it costs your business marketing budget…when you think out of the box.

    In this article, learn how to convert media coverage to the “advertising equivalency value,” to learn how much your company really saved by executing simple PR Campaign tactics provided in this PR Campaign Value blog.

    read more

    Top Social Media Sites

    Posted by on Apr 3, 2012 in Blog, Social Media Bug Bites | 2 comments

    Top Social Media Sites

    Mashable Names Top Social Media Networks

    Social Media Networks are without a doubt the most popular way to keep up with friends and family that aren’t an arm’s reach away. There are many new Social Networks gaining steam and Mashable has the “Hot” List.

    Mashable introduces users to innovative social media platforms. The top social media network list may turn social media its heels, and our Naples Marketing firm is excited about these new networking opportunities.

    Top Social Media Sites to Use

    1. Path
    2. Highlight
    3. Sonar
    4. Banjo
    5. Glancee
    6. LocalMind

website design, naples marketing firm, top social media, localmind application

Find out which of these top social media sites are safe and best to use!

read more

Congressman’s Open Act Takes on SOPA

Posted by on Mar 20, 2012 in Blog, Online Marketing, Timely Business News | 2 comments

Congressman’s Open Act Takes on SOPA

Congressman’s Open Act Bill May Finally Kill SOPA

California Republican Rep. Darrell Issa is the chair of the House Committee on Oversight and Government Reform and is coining himself the “Internet defender.” Recently, he spoke with Mashable.

Open Act Bill

U.S. Rep. Darrell Issa

In 2011, Congress proposed SOPA or the Stop Online Piracy Act that prompted an Internet BLACKOUT in response to the bill’s potential privacy infringements for American web users.

Without web browsing censorship, as SOPA proposed, Open Act will protect Hollywood’s copyright infringement concerns.

Learn how your comments online direct to Rep. Issa and KeeptheWeb #Open could alter Congress’s direction in monitoring online privacy and piracy. Protect your Internet rights.

read more

Grow Business Online or Fail

Posted by on Mar 14, 2012 in Blog, Business Development, Online Marketing | 10 comments

Grow Business Online or Fail

Today’s business economy is all about growing in person, online and in charge, and even small businesses are finding their voice online by dumping the bad attitude towards online business and embracing it as a key to survival.

CanvasPop Launches Facebook connection that leads to it offering unique, online printing services to further crush other online printers.

Embrace business online or be crushed. Read this article to learn some basic steps you can take to create a creative venue for your clients to shop with you online and YES this includes even medical businesses.

read more

Nielsen Names Generation C as Digital Audience

Posted by on Mar 1, 2012 in Advertising, Blog, Branding, Social Media Bug Bites | 9 comments

Nielsen Names Generation C as Digital Audience

A new generation is born called Generation C short for the “connected” generation.

Assumptions may have business owners thinking this is a generation outside of the target audience traditional 25 to 54-years-old, but according to Nielsen and NM Incite’s U.S. Digital Consumer Report released in February, Generation C is the primary digital consumer audience.

Between the ages of 18 and 34, Generation C, formerly known as Generation Y, is connecting with brands and products in new and unique ways.

This spend-happy audience makes decisions on wants not necessarily needs, and frankly their needs are defined a lot looser than those of us planning for retirement soon.

Although Generation C may appear to have less buying power than Baby Boomers, they are now the primary target audience, because of their diverse media habits making them an impossible captive audience. Download your free copy of the U.S. Digital Consumer Report.

read more

How to File a Trademark Successfully

Posted by on Feb 2, 2012 in Blog, Business Development, Timely Business News | 0 comments

How to File a Trademark Successfully

Simple Steps for Filing a Trademark

If you are a businessperson or someone who has created something conceptually unique, you will want to protect your creative product. It can be a logo, event name, company name or word and once protected no one can use that mark without permission.

How Do You Get a Trademark

how to file a trademark, united state patent and trademark office, marketing company in NaplesSubmit a file for a Trademark with The United States Patent and Trademark Office (USPTO). 

Read on about companies who target you once you file a Trademark claim and how they can trick you into spending money you do not need to spend! Read ahead for links to every page on the USPTO you’ll need to visit to file a Trademark.

read more

SOPA Law Threatens Internet Rights

Posted by on Jan 30, 2012 in Blog, Online Marketing, Timely Business News | 9 comments

SOPA Law Threatens Internet Rights

Is SOPA Dead or Alive?

SOPApillas are a wonderful fried pastry from Argentina and New Mexico. Drizzled in honey it is a heavenly treat.

But the SOPA law proposal threatens to drown our freedom not in honey but with Internet restrictions instead.

SOPA, the Stop Online Piracy Act, is not sweet like a sopapilla, but is an Internet warhead aimed at you and marketing companies in Naples like DREAMFly Marketing who help clients globally, web users and Internet companies.
All of us oppose SOPA – learn why.

Sopa Summarized

  • Could block online ads
  • Could allow people to accuse sites of piracy that may not be accurate
  • Could prevent you from browsing certain sites ID’d as piracy violators
  • Presumes guilt not innocence with accusations

Watch a video in this blog that outlines the real threats of this move to protect piracy that really targets your Internet browsing rights.

read more

Profit Forecast Confusion Calls for Marketing Answers


Contact DREAMFly Marketing

Endorse Us With Google+

It’s Up. It’s Down. The Confusing Profit Outlook

Well it’s confusing folks and that’s putting it mildly. Some companies are increasing their profit forecasts, whereas others are sliding them down significantly. Many are naming their best marketing practices to praise or blame.

Think other business’s profit outlook don’t affect you?
You couldn’t be more wrong
. But who wants to talk money? Well, I do and so should you!

As reported in the Marketing Magnetics’ Jan. 25, 2011 blog -”2 Ways to Heat Up Business”, national brands like ConAgra are seriously seeking dough into new WOW product ideas, but despite a return to WOW customers, some companies are reporting less than WOEful profits not WOWful.

The point is profits and money, of course, drive business, employment, investments and all economies. So, confusing profit talk does affect your ability to work, your ability to earn and your ability to market to customers. What are the best marketing practices right now?

Google search “First Quarter 2011 Profit Reports”, you’ll see a messy mix of headlines including “Company X boost profit forecasts for 2011″ and “Company Y Misses Analyst Profits Estimates”.

Pharmaceutical Giant Bristol-Myers Reports Losses

Bloomberg News, Jan. 27, 2011
Income from continuing operations [on drug Plavix] fell to $483 million, or 28 cents a share, from $818 million, or 41 cents a share, a year earlier, New York-based Bristol-Myers said today in a statement. Excluding one-time items, profit was 47 cents a share, missing by 1 cent the average estimate of 15 analysts surveyed by Bloomberg.

So what’s it mean?
If the giants still have issues, you too as small and medium business owners must think long and hard about marketing your services to customers. Who is your generic competitor?

Marketing Tools to Identify and Rise Above the Competition

  • Take Your Business Above Sales
    Example: Shoe store owner hosts a sale on a weekend and partners with a foot doctor to come perform free analysis on customers as well as a fitness expert to discuss shoes and the effects on fitness. That’s marketing not just a sale.
  • Identify Your Target Audience – be honest – who is it really?
    My father, for example, is a high service dentist with the laser and all the high-tech toys, but not everyone wants a full service dentist , maybe they don’t care. His target is people with major issues that need resolved and individuals who put a no value limit on caring for their body.
    Reality check: The general audience would be a coupon clipping, deal grabbing audience who doesn’t care where they go.
  • Reduce Prices Slightly (preserving profit but undercut the competition by just $5)
  • Brilliant Marketing Moves
    The most brilliant move I made for a client once was to promote a coupon that “looked” like a discount for a water park, but in fact was part of their existing fee to give residents a discount.
    More than 500 people went to the park because of the creative marketing coupon!

Today, you have WOW customers, and that is the best marketing practice period. Consumers are able to purchase any product, any service anywhere.

As an employee or an employer, identify a WOW factor you are comfortable with…..but hey, you have nothing to lose so be creative! How hard is it to bring another outside vendor in to help promote your business?

Step out of the coupon or doing nothing box: Be the Person You Want to Be Every Day – successful.

For more information about our services, contact DREAMFly Marketing.


Social Media Strategy and Pinterest?

Posted by on Jun 4, 2012 in Blog, Social Media Bug Bites | 2 comments

Social Media Strategy and Pinterest?

3 Ways to Know if Pinterest Should Be Added to Your Social Media Strategy

As a marketing company in Naples serving clients nationwide, we make it our business to know social media trends.

Pinterest has been a HUGE hit primarily because it often leads to higher interaction on photos and blogs. Should Pinterest be part of your social media strategy?

Could Pinterest critical to YOUR social media strategy? ...that is the question, right?

3 Ways to Know if Pinterest Should be Part of Your Social Media Strategy

Read this blog to find out the secret to Pinterest and how you can use it!

read more

Four Off Season Marketing Strategy Tips

Posted by on May 17, 2012 in Blog, Tourism Marketing | 2 comments

4 Ways to Marketing in Florida’s Off Season

As local Southwest Florida consumers cheer for the end of season and say goodbye to bumper to bumper traffic and a lack of reservation spots available at their favorite restaurants
…business owners gear up for the slower summer or non-season shopping season.

Keep in mind every target market has an “off-season”, so feel free to use these tips as they apply to your business market. Great marketing ideas work any time, any place!

read more

Market Share and Pricing Strategy Improve Business

Posted by on Apr 19, 2012 in Blog, Business Development, Timely Business News | 1 comment

Market Share and Pricing Strategy Improve Business

What’s Your Market Share and Pricing Strategy?

Your pricing strategy may be forcing the business to work harder rather than smarter and mistakes in pricing strategy can cost your business.

Pop Quiz
How or what could you think of that would make customers pay double what they usually pay for a product?

Maybe raising prices isn’t as relevant here but rather adding value while keeping prices the same while others are jumping ship with their prices. Think more about what you can add to your brand! You MUST think outside the box and establish your unique niche to be more valuable than others in a competitive market.

In this article, find ways to maximize profitability and create a pricing strategy that will give your business the next step to building higher revenues.

read more

Three Publicity Advertising Equivalency Calculations

Posted by on Apr 11, 2012 in Blog, Press Promotions, Public Relations | 3 comments

Three Publicity Advertising Equivalency Calculations

Three Calculations for Press Release Publicity Value

Publicity and public relations are key to growing a business. For business marketing in Florida especially, publicity is often the best return-on-investment.

Did You Know?
Research has shown a media savvy press release can bring in more business than an advertisement.

naples website designer, publicist, publicity campaign value

Public relations boasts a value 20 times more than it costs your business marketing budget…when you think out of the box.

In this article, learn how to convert media coverage to the “advertising equivalency value,” to learn how much your company really saved by executing simple PR Campaign tactics provided in this PR Campaign Value blog.

read more

Top Social Media Sites

Posted by on Apr 3, 2012 in Blog, Social Media Bug Bites | 2 comments

Top Social Media Sites

Mashable Names Top Social Media Networks

Social Media Networks are without a doubt the most popular way to keep up with friends and family that aren’t an arm’s reach away. There are many new Social Networks gaining steam and Mashable has the “Hot” List.

Mashable introduces users to innovative social media platforms. The top social media network list may turn social media its heels, and our Naples Marketing firm is excited about these new networking opportunities.

Top Social Media Sites to Use

  1. Path
  2. Highlight
  3. Sonar
  4. Banjo
  5. Glancee
  6. LocalMind
  7. website design, naples marketing firm, top social media, localmind application

    Find out which of these top social media sites are safe and best to use!

    read more

Congressman’s Open Act Takes on SOPA

Posted by on Mar 20, 2012 in Blog, Online Marketing, Timely Business News | 2 comments

Congressman’s Open Act Takes on SOPA

Congressman’s Open Act Bill May Finally Kill SOPA

California Republican Rep. Darrell Issa is the chair of the House Committee on Oversight and Government Reform and is coining himself the “Internet defender.” Recently, he spoke with Mashable.

Open Act Bill

U.S. Rep. Darrell Issa

In 2011, Congress proposed SOPA or the Stop Online Piracy Act that prompted an Internet BLACKOUT in response to the bill’s potential privacy infringements for American web users.

Without web browsing censorship, as SOPA proposed, Open Act will protect Hollywood’s copyright infringement concerns.

Learn how your comments online direct to Rep. Issa and KeeptheWeb #Open could alter Congress’s direction in monitoring online privacy and piracy. Protect your Internet rights.

read more

Grow Business Online or Fail

Posted by on Mar 14, 2012 in Blog, Business Development, Online Marketing | 10 comments

Grow Business Online or Fail

Today’s business economy is all about growing in person, online and in charge, and even small businesses are finding their voice online by dumping the bad attitude towards online business and embracing it as a key to survival.

CanvasPop Launches Facebook connection that leads to it offering unique, online printing services to further crush other online printers.

Embrace business online or be crushed. Read this article to learn some basic steps you can take to create a creative venue for your clients to shop with you online and YES this includes even medical businesses.

read more

Nielsen Names Generation C as Digital Audience

Posted by on Mar 1, 2012 in Advertising, Blog, Branding, Social Media Bug Bites | 9 comments

Nielsen Names Generation C as Digital Audience

A new generation is born called Generation C short for the “connected” generation.

Assumptions may have business owners thinking this is a generation outside of the target audience traditional 25 to 54-years-old, but according to Nielsen and NM Incite’s U.S. Digital Consumer Report released in February, Generation C is the primary digital consumer audience.

Between the ages of 18 and 34, Generation C, formerly known as Generation Y, is connecting with brands and products in new and unique ways.

This spend-happy audience makes decisions on wants not necessarily needs, and frankly their needs are defined a lot looser than those of us planning for retirement soon.

Although Generation C may appear to have less buying power than Baby Boomers, they are now the primary target audience, because of their diverse media habits making them an impossible captive audience. Download your free copy of the U.S. Digital Consumer Report.

read more

How to File a Trademark Successfully

Posted by on Feb 2, 2012 in Blog, Business Development, Timely Business News | 0 comments

How to File a Trademark Successfully

Simple Steps for Filing a Trademark

If you are a businessperson or someone who has created something conceptually unique, you will want to protect your creative product. It can be a logo, event name, company name or word and once protected no one can use that mark without permission.

How Do You Get a Trademark

how to file a trademark, united state patent and trademark office, marketing company in NaplesSubmit a file for a Trademark with The United States Patent and Trademark Office (USPTO). 

Read on about companies who target you once you file a Trademark claim and how they can trick you into spending money you do not need to spend! Read ahead for links to every page on the USPTO you’ll need to visit to file a Trademark.

read more

SOPA Law Threatens Internet Rights

Posted by on Jan 30, 2012 in Blog, Online Marketing, Timely Business News | 9 comments

SOPA Law Threatens Internet Rights

Is SOPA Dead or Alive?

SOPApillas are a wonderful fried pastry from Argentina and New Mexico. Drizzled in honey it is a heavenly treat.

But the SOPA law proposal threatens to drown our freedom not in honey but with Internet restrictions instead.

SOPA, the Stop Online Piracy Act, is not sweet like a sopapilla, but is an Internet warhead aimed at you and marketing companies in Naples like DREAMFly Marketing who help clients globally, web users and Internet companies.
All of us oppose SOPA – learn why.

Sopa Summarized

  • Could block online ads
  • Could allow people to accuse sites of piracy that may not be accurate
  • Could prevent you from browsing certain sites ID’d as piracy violators
  • Presumes guilt not innocence with accusations

Watch a video in this blog that outlines the real threats of this move to protect piracy that really targets your Internet browsing rights.

read more

Android Sets Gold Star Marketing Benchmark


Contact DREAMFly Marketing

 

 

A big company that couldn’t DID.
Have an idea to dominate your competition?
Believe it – It CAN Happen!

It’s easy to get yourself down, whether you are an employee of a big employer or the big boss – the bottom line is you have to believe in yourself.

Sound too cheesy? Try this on for size. Internet conglomerate decides to develop software that can be used on cell phones. Critics said Google couldn’t beat Apple’s iphone and yet it’s happened.

Google earns gold star. Business learn how to succeed by Google's example.Two years following its launch, Wall Street Journal reports Google has earned a strategic marketing Gold Star with consumer’s as the Android software phones are now outselling the iphone.

Google’s Android software has grown sevenfold with 33.3 million purchases in the fourth quarter of 2010.

There is even an Android and Me community online. iphone lovers may deny Android’s climb, but sales speak and iphone has reported a slip in sales.

So How Do You Achieve a Marketing Gold Star?
Easy. What are you doing better than the competition?

Ask yourself what improvements would allow you to totally dominate? Just a small difference over the competition can produce a strategic marketing win.

Bank business on company or personal strengths. This reduces the risks – and yes employees this applies to your job performances!

The days of working hard with a payoff are over – work smart. Google has proven that despite its critics that strategic marketing and planning of only an idea can win millions of customers if you exceed consumers’ expectations.

Discover your Gold by asking:

  • What are my company’s real strengths?
  • What are my company’s weaknesses and can we improve those or stop those services?
  • What are we the best at?
  • How can we further improve our top performance and/or service? (Brainstorm as if the sky is the limit)
  • If we made these improvements, how would it affect the competition and our revenues?

If you answered, yes you have a strength that you could improve with some change, you’ve found your pathway to Gold.

A Naples, Florida Gold Example
Treasure Island sounds like a vacation destination, but it is an antique gift shop. A Naples, Fla. attraction, the shop carries genuine and not so genuine antiques. It earns a gold star for its uniquely large inventory.

Treasure Island earns a Gold Star also because its dealers desire to find you exactly what you want. Just like your favorite garage sale, you can find anything in this store and the antique dealers are local.

While it may not dominate in Renoir paintings, the store beats the competition, because consumers’ love to lose themselves inside if only for an hour or two to dream of better days….and maybe make a purchase to create a new, old memory.

Start thinking. Start growing.
Our Naples marketing firm, DREAMFly Marketing, for example, focuses on marketing planning and public relations. We turn down work that is not our domination focus so we remain focused on our own strategic marketing Gold Star.

Dream. Believe. Your potential is calling.

Grab a piece of paper and start brainstorming those great ideas right now before those ideas fade. Be inspired. No more saying “I can’t” or “I would if” – just do it, as Nike says. Do it now!


Social Media Strategy and Pinterest?

Posted by on Jun 4, 2012 in Blog, Social Media Bug Bites | 2 comments

Social Media Strategy and Pinterest?

3 Ways to Know if Pinterest Should Be Added to Your Social Media Strategy

As a marketing company in Naples serving clients nationwide, we make it our business to know social media trends.

Pinterest has been a HUGE hit primarily because it often leads to higher interaction on photos and blogs. Should Pinterest be part of your social media strategy?

Could Pinterest critical to YOUR social media strategy? ...that is the question, right?

3 Ways to Know if Pinterest Should be Part of Your Social Media Strategy

Read this blog to find out the secret to Pinterest and how you can use it!

read more

Four Off Season Marketing Strategy Tips

Posted by on May 17, 2012 in Blog, Tourism Marketing | 2 comments

4 Ways to Marketing in Florida’s Off Season

As local Southwest Florida consumers cheer for the end of season and say goodbye to bumper to bumper traffic and a lack of reservation spots available at their favorite restaurants
…business owners gear up for the slower summer or non-season shopping season.

Keep in mind every target market has an “off-season”, so feel free to use these tips as they apply to your business market. Great marketing ideas work any time, any place!

read more

Market Share and Pricing Strategy Improve Business

Posted by on Apr 19, 2012 in Blog, Business Development, Timely Business News | 1 comment

Market Share and Pricing Strategy Improve Business

What’s Your Market Share and Pricing Strategy?

Your pricing strategy may be forcing the business to work harder rather than smarter and mistakes in pricing strategy can cost your business.

Pop Quiz
How or what could you think of that would make customers pay double what they usually pay for a product?

Maybe raising prices isn’t as relevant here but rather adding value while keeping prices the same while others are jumping ship with their prices. Think more about what you can add to your brand! You MUST think outside the box and establish your unique niche to be more valuable than others in a competitive market.

In this article, find ways to maximize profitability and create a pricing strategy that will give your business the next step to building higher revenues.

read more

Three Publicity Advertising Equivalency Calculations

Posted by on Apr 11, 2012 in Blog, Press Promotions, Public Relations | 3 comments

Three Publicity Advertising Equivalency Calculations

Three Calculations for Press Release Publicity Value

Publicity and public relations are key to growing a business. For business marketing in Florida especially, publicity is often the best return-on-investment.

Did You Know?
Research has shown a media savvy press release can bring in more business than an advertisement.

naples website designer, publicist, publicity campaign value

Public relations boasts a value 20 times more than it costs your business marketing budget…when you think out of the box.

In this article, learn how to convert media coverage to the “advertising equivalency value,” to learn how much your company really saved by executing simple PR Campaign tactics provided in this PR Campaign Value blog.

read more

Top Social Media Sites

Posted by on Apr 3, 2012 in Blog, Social Media Bug Bites | 2 comments

Top Social Media Sites

Mashable Names Top Social Media Networks

Social Media Networks are without a doubt the most popular way to keep up with friends and family that aren’t an arm’s reach away. There are many new Social Networks gaining steam and Mashable has the “Hot” List.

Mashable introduces users to innovative social media platforms. The top social media network list may turn social media its heels, and our Naples Marketing firm is excited about these new networking opportunities.

Top Social Media Sites to Use

  1. Path
  2. Highlight
  3. Sonar
  4. Banjo
  5. Glancee
  6. LocalMind
  7. website design, naples marketing firm, top social media, localmind application

    Find out which of these top social media sites are safe and best to use!

    read more

Congressman’s Open Act Takes on SOPA

Posted by on Mar 20, 2012 in Blog, Online Marketing, Timely Business News | 2 comments

Congressman’s Open Act Takes on SOPA

Congressman’s Open Act Bill May Finally Kill SOPA

California Republican Rep. Darrell Issa is the chair of the House Committee on Oversight and Government Reform and is coining himself the “Internet defender.” Recently, he spoke with Mashable.

Open Act Bill

U.S. Rep. Darrell Issa

In 2011, Congress proposed SOPA or the Stop Online Piracy Act that prompted an Internet BLACKOUT in response to the bill’s potential privacy infringements for American web users.

Without web browsing censorship, as SOPA proposed, Open Act will protect Hollywood’s copyright infringement concerns.

Learn how your comments online direct to Rep. Issa and KeeptheWeb #Open could alter Congress’s direction in monitoring online privacy and piracy. Protect your Internet rights.

read more

Grow Business Online or Fail

Posted by on Mar 14, 2012 in Blog, Business Development, Online Marketing | 10 comments

Grow Business Online or Fail

Today’s business economy is all about growing in person, online and in charge, and even small businesses are finding their voice online by dumping the bad attitude towards online business and embracing it as a key to survival.

CanvasPop Launches Facebook connection that leads to it offering unique, online printing services to further crush other online printers.

Embrace business online or be crushed. Read this article to learn some basic steps you can take to create a creative venue for your clients to shop with you online and YES this includes even medical businesses.

read more

Nielsen Names Generation C as Digital Audience

Posted by on Mar 1, 2012 in Advertising, Blog, Branding, Social Media Bug Bites | 9 comments

Nielsen Names Generation C as Digital Audience

A new generation is born called Generation C short for the “connected” generation.

Assumptions may have business owners thinking this is a generation outside of the target audience traditional 25 to 54-years-old, but according to Nielsen and NM Incite’s U.S. Digital Consumer Report released in February, Generation C is the primary digital consumer audience.

Between the ages of 18 and 34, Generation C, formerly known as Generation Y, is connecting with brands and products in new and unique ways.

This spend-happy audience makes decisions on wants not necessarily needs, and frankly their needs are defined a lot looser than those of us planning for retirement soon.

Although Generation C may appear to have less buying power than Baby Boomers, they are now the primary target audience, because of their diverse media habits making them an impossible captive audience. Download your free copy of the U.S. Digital Consumer Report.

read more

How to File a Trademark Successfully

Posted by on Feb 2, 2012 in Blog, Business Development, Timely Business News | 0 comments

How to File a Trademark Successfully

Simple Steps for Filing a Trademark

If you are a businessperson or someone who has created something conceptually unique, you will want to protect your creative product. It can be a logo, event name, company name or word and once protected no one can use that mark without permission.

How Do You Get a Trademark

how to file a trademark, united state patent and trademark office, marketing company in NaplesSubmit a file for a Trademark with The United States Patent and Trademark Office (USPTO). 

Read on about companies who target you once you file a Trademark claim and how they can trick you into spending money you do not need to spend! Read ahead for links to every page on the USPTO you’ll need to visit to file a Trademark.

read more

SOPA Law Threatens Internet Rights

Posted by on Jan 30, 2012 in Blog, Online Marketing, Timely Business News | 9 comments

SOPA Law Threatens Internet Rights

Is SOPA Dead or Alive?

SOPApillas are a wonderful fried pastry from Argentina and New Mexico. Drizzled in honey it is a heavenly treat.

But the SOPA law proposal threatens to drown our freedom not in honey but with Internet restrictions instead.

SOPA, the Stop Online Piracy Act, is not sweet like a sopapilla, but is an Internet warhead aimed at you and marketing companies in Naples like DREAMFly Marketing who help clients globally, web users and Internet companies.
All of us oppose SOPA – learn why.

Sopa Summarized

  • Could block online ads
  • Could allow people to accuse sites of piracy that may not be accurate
  • Could prevent you from browsing certain sites ID’d as piracy violators
  • Presumes guilt not innocence with accusations

Watch a video in this blog that outlines the real threats of this move to protect piracy that really targets your Internet browsing rights.

read more

Is Your Business Running Cold?


Contact DREAMFly Marketing

 

It’s Time to Break Out Risk for Businesses

USA Today is reporting that many businesses are ready to go beyond “sales” to attract customers following the economic fall that began in 2008.

While doctor offices and the medical field may not be showcasing sales, most of the private and public commercial industry has focused on half off and weekend promotions to boost business. How many stores have you gone to this year because of a sale? 5? 10? 20+?

What Are the Marketing Keys for 2011?
According to product launch experts, the key is literally getting out of the mundane box the economy has put us in.

“We’re going to see a ramp-up in risk taking.”

- Tom Vierhile, director of product launch analytics at researcher Datamonitor
source

Strategic marketing includes the development of new products. But what about those of you not “creating” an actual product, right?

A great example of out of the box thinking is taking a small financial risk as opposed to a large one. Con-Agra, manufacturer of microwavable popcorn, is creating a popcorn with a bag that becomes a bowl!

On a local level we have to think just as smart but financially smarter.

A Strategic Marketing Guide of What Consumers Want:

  1. Time Savers
  2. Products at Their Fingertips
  3. Convenient Products for Lifestyle
  4. Local if affordable over national products
  5. Connection to favorite products on social media
  6. Customer Service
  7. We like to produce what WE think is important, but with so many choices and so little time consumers need YOU to fit THEIR life quickly and simply. Two good examples in Naples, Florida of this success are discussed below.

Time Saver Success in Southwest Florida
Naples, Fla. based BlocDeals is a local-focused coupon website that emails time and money savers to its subscribers. Advertising here makes it simple to discover new customers. Groupon does not allow medical facilities to advertise, so if you are in the medical field find a local coupon website

Strategic marketing, coupons in florida, marketing trends

BlocDeals connects local businesses with local customers.

to promote your out of the box sale or idea.

 

“We are truly a local company for local business and our flexibility allows us to help local businesses maximize revenues. This is also how we have grow to be a very strong competitor locally in Southwest Florida for a large national company like Groupon.”

- Robert Desiano, BlocDeal founder

Desiano believes his success is because he is helping businesses succeed and meets regularly with advertisers to create robust working relationships, which takes us to the second and most important component for 2011 success.

Customer Service – Be Honest Do You Have It?

Petunia

Does anyone remember the days when instead of voice mail you spoke to a person immediately when you called a business? Where did customer service go?

 

The most perfect example of customer services in Southwest Florida is Petunia’s of Naples, a fun, fashion boutique for women on Fifth Avenue South in Naples, Fla. Owner Claudette Willis said her customer service is simple. The store opened in 1994.

“When a client walks in, I learn their name, their mother’s name, their pets names. I care about their personal information, because that’s what customer service is about. When someone walks in and you remember what they purchased and their personal details that is what makes the difference.”

-Claudette Willis, Petunia’s of Naples owner

Best tips for 2011:

  • Create opportunity thinking beyond sales
  • Take a hard look at customer service standards and policies
  • Connect with customers online, in person and through the mail
  • Be personal in all that you do

Contact DREAMFly Marketing with questions or post questions on our web or Facebook pages.


Social Media Strategy and Pinterest?

Posted by on Jun 4, 2012 in Blog, Social Media Bug Bites | 2 comments

Social Media Strategy and Pinterest?

3 Ways to Know if Pinterest Should Be Added to Your Social Media Strategy

As a marketing company in Naples serving clients nationwide, we make it our business to know social media trends.

Pinterest has been a HUGE hit primarily because it often leads to higher interaction on photos and blogs. Should Pinterest be part of your social media strategy?

Could Pinterest critical to YOUR social media strategy? ...that is the question, right?

3 Ways to Know if Pinterest Should be Part of Your Social Media Strategy

Read this blog to find out the secret to Pinterest and how you can use it!

read more

Four Off Season Marketing Strategy Tips

Posted by on May 17, 2012 in Blog, Tourism Marketing | 2 comments

4 Ways to Marketing in Florida’s Off Season

As local Southwest Florida consumers cheer for the end of season and say goodbye to bumper to bumper traffic and a lack of reservation spots available at their favorite restaurants
…business owners gear up for the slower summer or non-season shopping season.

Keep in mind every target market has an “off-season”, so feel free to use these tips as they apply to your business market. Great marketing ideas work any time, any place!

read more

Market Share and Pricing Strategy Improve Business

Posted by on Apr 19, 2012 in Blog, Business Development, Timely Business News | 1 comment

Market Share and Pricing Strategy Improve Business

What’s Your Market Share and Pricing Strategy?

Your pricing strategy may be forcing the business to work harder rather than smarter and mistakes in pricing strategy can cost your business.

Pop Quiz
How or what could you think of that would make customers pay double what they usually pay for a product?

Maybe raising prices isn’t as relevant here but rather adding value while keeping prices the same while others are jumping ship with their prices. Think more about what you can add to your brand! You MUST think outside the box and establish your unique niche to be more valuable than others in a competitive market.

In this article, find ways to maximize profitability and create a pricing strategy that will give your business the next step to building higher revenues.

read more

Three Publicity Advertising Equivalency Calculations

Posted by on Apr 11, 2012 in Blog, Press Promotions, Public Relations | 3 comments

Three Publicity Advertising Equivalency Calculations

Three Calculations for Press Release Publicity Value

Publicity and public relations are key to growing a business. For business marketing in Florida especially, publicity is often the best return-on-investment.

Did You Know?
Research has shown a media savvy press release can bring in more business than an advertisement.

naples website designer, publicist, publicity campaign value

Public relations boasts a value 20 times more than it costs your business marketing budget…when you think out of the box.

In this article, learn how to convert media coverage to the “advertising equivalency value,” to learn how much your company really saved by executing simple PR Campaign tactics provided in this PR Campaign Value blog.

read more

Top Social Media Sites

Posted by on Apr 3, 2012 in Blog, Social Media Bug Bites | 2 comments

Top Social Media Sites

Mashable Names Top Social Media Networks

Social Media Networks are without a doubt the most popular way to keep up with friends and family that aren’t an arm’s reach away. There are many new Social Networks gaining steam and Mashable has the “Hot” List.

Mashable introduces users to innovative social media platforms. The top social media network list may turn social media its heels, and our Naples Marketing firm is excited about these new networking opportunities.

Top Social Media Sites to Use

  1. Path
  2. Highlight
  3. Sonar
  4. Banjo
  5. Glancee
  6. LocalMind
  7. website design, naples marketing firm, top social media, localmind application

    Find out which of these top social media sites are safe and best to use!

    read more

Congressman’s Open Act Takes on SOPA

Posted by on Mar 20, 2012 in Blog, Online Marketing, Timely Business News | 2 comments

Congressman’s Open Act Takes on SOPA

Congressman’s Open Act Bill May Finally Kill SOPA

California Republican Rep. Darrell Issa is the chair of the House Committee on Oversight and Government Reform and is coining himself the “Internet defender.” Recently, he spoke with Mashable.

Open Act Bill

U.S. Rep. Darrell Issa

In 2011, Congress proposed SOPA or the Stop Online Piracy Act that prompted an Internet BLACKOUT in response to the bill’s potential privacy infringements for American web users.

Without web browsing censorship, as SOPA proposed, Open Act will protect Hollywood’s copyright infringement concerns.

Learn how your comments online direct to Rep. Issa and KeeptheWeb #Open could alter Congress’s direction in monitoring online privacy and piracy. Protect your Internet rights.

read more

Grow Business Online or Fail

Posted by on Mar 14, 2012 in Blog, Business Development, Online Marketing | 10 comments

Grow Business Online or Fail

Today’s business economy is all about growing in person, online and in charge, and even small businesses are finding their voice online by dumping the bad attitude towards online business and embracing it as a key to survival.

CanvasPop Launches Facebook connection that leads to it offering unique, online printing services to further crush other online printers.

Embrace business online or be crushed. Read this article to learn some basic steps you can take to create a creative venue for your clients to shop with you online and YES this includes even medical businesses.

read more

Nielsen Names Generation C as Digital Audience

Posted by on Mar 1, 2012 in Advertising, Blog, Branding, Social Media Bug Bites | 9 comments

Nielsen Names Generation C as Digital Audience

A new generation is born called Generation C short for the “connected” generation.

Assumptions may have business owners thinking this is a generation outside of the target audience traditional 25 to 54-years-old, but according to Nielsen and NM Incite’s U.S. Digital Consumer Report released in February, Generation C is the primary digital consumer audience.

Between the ages of 18 and 34, Generation C, formerly known as Generation Y, is connecting with brands and products in new and unique ways.

This spend-happy audience makes decisions on wants not necessarily needs, and frankly their needs are defined a lot looser than those of us planning for retirement soon.

Although Generation C may appear to have less buying power than Baby Boomers, they are now the primary target audience, because of their diverse media habits making them an impossible captive audience. Download your free copy of the U.S. Digital Consumer Report.

read more

How to File a Trademark Successfully

Posted by on Feb 2, 2012 in Blog, Business Development, Timely Business News | 0 comments

How to File a Trademark Successfully

Simple Steps for Filing a Trademark

If you are a businessperson or someone who has created something conceptually unique, you will want to protect your creative product. It can be a logo, event name, company name or word and once protected no one can use that mark without permission.

How Do You Get a Trademark

how to file a trademark, united state patent and trademark office, marketing company in NaplesSubmit a file for a Trademark with The United States Patent and Trademark Office (USPTO). 

Read on about companies who target you once you file a Trademark claim and how they can trick you into spending money you do not need to spend! Read ahead for links to every page on the USPTO you’ll need to visit to file a Trademark.

read more

SOPA Law Threatens Internet Rights

Posted by on Jan 30, 2012 in Blog, Online Marketing, Timely Business News | 9 comments

SOPA Law Threatens Internet Rights

Is SOPA Dead or Alive?

SOPApillas are a wonderful fried pastry from Argentina and New Mexico. Drizzled in honey it is a heavenly treat.

But the SOPA law proposal threatens to drown our freedom not in honey but with Internet restrictions instead.

SOPA, the Stop Online Piracy Act, is not sweet like a sopapilla, but is an Internet warhead aimed at you and marketing companies in Naples like DREAMFly Marketing who help clients globally, web users and Internet companies.
All of us oppose SOPA – learn why.

Sopa Summarized

  • Could block online ads
  • Could allow people to accuse sites of piracy that may not be accurate
  • Could prevent you from browsing certain sites ID’d as piracy violators
  • Presumes guilt not innocence with accusations

Watch a video in this blog that outlines the real threats of this move to protect piracy that really targets your Internet browsing rights.

read more