Staying Motivated as Online Entrepreneur


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How to Stay Motivated as an Online Home Business Entrepreneur

Written by Michelle Jayes, edited by DREAMFly Marketing

No matter how dedicated and passionate you are about your online home business, as an entrepreneur working from home it is inevitable at some point you are going to find your motivation dropping.

This is something that will happen slowly over a period of time, just as it would if you owned a business right down the road from your house. In fact, many of the readers here on DREAMFly Marketing’s Marketing Magnetics Blog may own “traditional” businesses. But you still have to find motivation.

Recognizing Reduced Motivation
Because this can affect work production and occurs over a long period of time, recognizing the issue can prove difficult. Prevent it from happening with these few daily habits we will provide to you.

Failing to follow good, solid habits can negatively affect your online home business. Therefore, it is essential for you to keep up on your daily tasks and keep your head in the game.

Online entrepreneurs need motivationg for strategic marketing successes.

Captivating the World Takes Motivation.

Step Away from the Computer – Yes Step Away
Feeling fuzzy and drained? Unmotivated? Take a break! We wouldn’t ask a surgeon or other professional to work unmotivated..in fact that might be scarey, so we are saying the same to you.

The emails and phone calls can be returned in a few hours. The world will not end.

Some people find the best break is to temporarily switch the project that they are working on, which can assist in rejuvenating your passion and drive.

Pushing through a period where one feels unmotivated is actually more harmful than helpful – your work will be affected. If you are not sufficiently focused your chances of making mistakes will increase or alternatively you may find yourself just not working efficiently. When you take a break it gives you the opportunity to refresh your mind and come back to working enthusiastically.

Two hours of focused and efficient work reaps better rewards than eight hours of trying to work and losing focus.

Set Boundaries for Work, Family and Enjoyment
Yes you have to set boundaries! One of the difficulties facing online home business entrepreneurs is that they tend to spend a good portion of their time in front of their computers.

Even if you own a traditional business, you may feel the same with all the social media you are most likely managing during and after your work day.

Plan your work time just as if it is a 9 to 5 job, if that exists anymore, and plan family or hobby time. Some days may go longer but a schedule helps. This will give you structure and often helps to provide direction.

Enjoy Free Time
Keep motivation elevated by making sure that you really enjoy your free time. Many people feel guilty when they take time off and end up spending that time worrying that they are not working.

One of the main reasons people choose to work from home is the freedom it provides, so be sure to really enjoy free time. It benefits you and your business.

A big issue in the workplace regularly addressed is staff motivation to ensure productivity is high. Unmotivated workers are more likely to make mistakes. This applies equally to running an online home business.

Be pro-active, take regular breaks, set boundaries for yourself and enjoy the free time you plan. By doing this you will keep your motivation levels high and you will find greater success for your online home business.

Articles Source: How to Stay Motivated as an Online Home Business Entrepreneur
Image Source: Renjith Krishnan / FreeDigitalPhotos.net



Growing Your Leadership Style

Posted by on Jan 10, 2012 in Blog, Business Development, Timely Business News | 9 comments

Growing Your Leadership Style

Do You Have the Best Leadership Style?

People love to work for you?
Or could your staff use some motivating?

It’s easy to blame staff or contractors for being less than productive rather than admitting perhaps our leadership skills are aching to be rejuvenated.

We discuss marketing strategy as the key tool for business growth. Marketing strategy includes developing the best, most motivating leadership style for your work environment.

The best leadership styles allow managers to motivate employees to amplify their level and quality of work.

Defining Your Leadership Style 101

“Leadership is less about your needs and more about the needs of people and organization you are leading,” reported the Wall Street Journal (WSJ).

Learn the 6 key leadership styles and discover what kind of leader you are!

read more

Funniest 2011 Public Comments

Posted by on Dec 30, 2011 in Blog, Public Relations | 16 comments

Funniest 2011 Public Comments

The stupidest and funniest quotes of 2011 – make yourself laugh for a moment.

This is our favorite blog to write each year, because we get to giggle and laugh with you at all of the stupid statements made by celebrities and politicians during the year.

Charlie Sheen’s Wacky World of Bad Statements

  • Funny Quote #1: “I’m on a drug, it’s called Charlie Sheen”
  • Funny Quote #2: “Can’t is the cancer of Happen” (???)

Being wacky is just plain fun sometimes, but other times it just sounds nuts especially when celebs speak with the media about themselves and reference tiger blood. View the funniest 2011 public comments, you will laugh.

Business is all about branding, so make the best of what you have. Public Speaking tips added to this blog as a bonus. Videos embedded of these wacky comments!

read more

Pet Envy: Advertising Strategy for Consumer’s Heart

Posted by on Dec 12, 2011 in Advertising, Blog, Graphic Design | 2 comments

Pet Envy: Advertising Strategy for Consumer’s Heart

Pets Are Cute Advertising Sidekicks, but How Do They Fit Strategy?

Where in the world is the advertising strategy in a realtor posing with their dog for an ad? Unless you show only pet friendly properties or specialize in pets, it’s just a cute picture not a marketing strategy.

A photo does not equal advertising strategy.

Ads showcasing staff photos without referencing “meet our staff” and fail to incorporate the staff as the advertising strategy fail, just as cute little cats and dogs fails if they are not part of the branding or advertising strategy!

Think strategy first. Think advertising design second. Read ahead to discover how you can bank on the popularity of pets!

read more

Effects of Google+1 on Website Ranking

Posted by on Nov 28, 2011 in Blog, Online Marketing, SEO | 9 comments

Effects of Google+1 on Website Ranking

Wondering if Google+1 Clicks Help Your Search Engine Ranking?

The more people click Google+1 on your site, yes it will help Google identify that your website is a place of interest. But the +1 click primarily helps with results for the specific term(s) a person responds to with a +1 click.

A Google+1 click isn’t going to boost your website listing from a page 3 listing to #1 on page 1. But it does help Google analyze usefulness of its results…assuming everyone starts clicking +1.

Of course you know what they say about “assumption,” so let’s look at the true effects of Google+1.

Google Admits a +1 Click Will Prompt Page Crawls
+1 is a public action and placing a +1 button on your web pages is smart, because it may prompt Google to more frequently crawl your page or site based on a lot of +1 action. Read up on Google+1′s affects on your traditional SEO.

As much as we’d love to write Marketing in Naples, Naples Marketing Firm, Marketing Naples and Naples Marketing 50 million times on our website, Google still looks for valuable, original information.

Stick to the SEO basics with content providing valid content and as Google+1 grows as a whole more people will begin clicking the +1 button on your pages.

There are challenges ahead with the +1 concept – read ahead

read more

It’s a Mobile Marketing Take Over

Posted by on Nov 9, 2011 in Blog, Online Marketing, Social Media Bug Bites | 6 comments

It’s a Mobile Marketing Take Over

Love Your Mobile and Confused about Mobile Marketing?

AdWeek, an online advertising advice blog, reported in October 2011 that Google is warning businesses – Get Mobile or you may get run over!

But My Business Doesn’t Need Mobile Marketing Right?

Clear your vision for business by opening up to mobile marketing, a strategic marketing powerhouse.

Mobile applications are the new Yellow Pages and our Naples marketing firm made sure we were listed on them. Are you?

You’d better get ready for the SEO changes Google is launching including boosting the ranking of websites that are updated more frequently. If your page is not updated regularly, mobile marketing will be a key for you.

Our take. Our strategic marketing tips. Your business growth – read ahead

read more

Be Branding Brave for 2012

Posted by on Oct 24, 2011 in Blog, Branding, Timely Business News | 7 comments

Be Branding Brave for 2012

Smell The Roses in 2012

Be brave and rebrand your business if you need to – let’s be honest. Are you standing in your business’s way?

The Numbers Tell a Story

In the Oct. 21-27, 2011 Gulf Coast Business Review, journalists reported the 2012 outlook is “uncertain.”

State of Florida officials have reduced tax revenue forecasts through early 2013 by $1.6 billion, according to the News Service of Florida.

Florida Employment Statistics

  • Cape Coral – Fort Myers, Florida
  • Naples – Marco Island
  • Tampa – St. Petersburg – Clearwater
  • 2005: 208,140 2010: 193,940 = -6.82%
  • 2005: 121,570 2010: 109,290 = -10.10%
  • 2005: 1,222,940 2010: 1,091,750 = -10.73%
Population has grown 15-20% across the board while fewer work. Limited Liability Corporation filings are up.

Are You Branding Brave?
Marketing strategy calls for the guts to be different and to make the tough call to change things up when it’s necessary. Are you burying your head in bad branding?

read more

Do You Know How to Close a Business Deal?

Posted by on Oct 7, 2011 in Blog, Business Development | 7 comments

Do You Know How to Close a Business Deal?

Closing a Business Deal

You’re gaining business leads and meeting up with potential clients? Or perhaps you are bricks and mortar location business with new customers coming in? But are you closing the deals or losing them?

Closing a business deal is entirely different than gaining access to pitch to a potentially new client or customer. So how do you do it?

First you have to Open the Door
The trick to closing a business deal is the same trick you use for marriages – the talent of listening!

Our Naples Marketing Firm listens to client concerns and based on those findings we create solutions. You should be operating the same but with your own flair. Read this article to get 5 great tips for closing deals!

read more

Turn Customer Frowns Into Smiles

Posted by on Sep 29, 2011 in Blog, Business Development, Customer Service | 9 comments

Turn Customer Frowns Into Smiles

Do You Make Clients Smile?

If we’re being honest, we can FORGET TO KEEP CUSTOMERS HAPPY when we get caught up office work and projects.

The Value of Thank You…is Priceless
DREAMFly Marketing Magnetics discusses strategic marketing each week. Did you know the most important piece of your strategic marketing puzzle is keeping clients happy?

According to MarketingSherpa.com, it’s 5-7 times more expensive to GAIN new customers than it is to keep the ones you have HAPPY.

Strategic Marketing Tactics That Deliver Robust Customer Relationships
Listen to clients about their challenges. Too many fantastically expensive strategic marketing plans lack real teeth for building and monitoring customer relationships.

Read the full article – Get specific tips that will replace customer frowns with smiles.

read more

Is Your Logo Making You Money?

Posted by on Sep 22, 2011 in Advertising, Blog, Graphic Design | 8 comments

Is Your Logo Making You Money?

Colors Communicate – Choosing the Best Colors Can Grow Business

For logos, general marketing designs and advertising…colors matter!

Learn the meaning behind colors
View examples of purposeful color usage in logos

What Do Colors Say?

The voice of a color is universal – we all seem to pick up on the meaning of a color subconsciously.

What is the color of your company logo saying about your business? Read the full article to view a list of colors and learn if your logo colors are conveying the message you have developed with your strategic marketing plan.

read more

Celebrating 1 Year of Blogging

Posted by on Sep 8, 2011 in Blog, Public Relations, Timely Business News | 6 comments

Celebrating 1 Year of Blogging

DREAMFly Celebrates One Year of Blogging

A year of blogging and so much more to come!

As many of you know it is through blogs and online posts, all of us learn about cutting edge marketing and business strategies, and our strategic marketing firm in Naples, Florida is proud to continue providing advice on how to best lead your company to the trough of success.

Did You Know?

  • Blogs connect you to business owners across the world?
  • Your blog comments could lead to free advice from someone who can help?
  • Writing a blog has become a primary marketing method for web sites?
  • Your blog can be submitted to national blogging sites such as EzineMark.com?

Read more about blogging and take advantage of our exclusive One Year Anniversary Buy 1 Get 1 Press Release Special.

read more

Top Three Branding Bonanza Results


Contact DREAMFly Marketing

Recommend Us On Google

Branding Marketing Benefits or as we call it Branding Bonanza Desserts

Create a tone, an image and a thought in consumers’ minds to make your company memorable to consumers.

In this 3 part series, you’ve already learned Branding Basics and the Critters or Challenges of Branding. Now, learn about Branding Bonanza Desserts with examples of marketing successes in Naples, Florida.

What Desserts Can Branding Serve Up?

  • Lasting Impressions
  • Creates Client Stability
  • Brighter Future Opportunities

Lasting Impressions – How to Make Them
Creating a lasting impression depends on having a branding plan that includes standards for email signatures, customer service, usage of logos and business name and creation of tag lines as well as advertising design standards.

Nike is the perfect example of using branding to create a lasting impression. The company started out of the back of the trunk of its owners selling “tiger” shoes from Japan and is now considered the most recognized brand. It is also a Fortune 500 company.

Its unilateral ability to attract across color lines, country lines and athletic lines (pro versus amateur) has allowed Nike to attract professional athletes to vouch for its products. The brand owes its simple, focused messaging, “Just Sports”, for telling consumers why Nike is the top choice.

Create a lasting impression with a simple advertising message. Stop trying to cram every marketing keyword into your print or online advertising. Write for the consumer and use Nike as a guide.

Use Branding to Create Client Stability
Turn a running crowd into loyal customers.

A quick example of this is Iberia Bank, which in November 2009, took over failed Orion Bank in Naples, Fla. Orion Bank’s dominant CEO led the bank down the path of risky loans, according to Naples Daily News reports.

Stock holders lost millions. Following the takeover, customers were ready to run out of fear their deposits were compromised. Orion employees, now Iberia Bank employees, assured customers deposits were secure backed by the FDIC and managers asked customers to give the bank a couple of months to show its committment. Most customers waited to see the changes.

How did Iberia Bank keep customers?
By getting involved in the community. Advertising aside, the bank focused its efforts on community support enabling consumers to believe this time around someone was in charge who really is on their side. Nearly all customers stayed with Iberia Bank.

Branding and strategic marketing, whether in Naples, Fla. or the Midwest, is more than advertising and logo placement. Strategic marketing must include:

  • Include a goal for helping a community
  • Balance community with company branding and promotions
  • Should set benchmarks for business partnerships, community sponsorships and other opportunities
  • Must always include strategic marketing measurement – a way to measure your marketing ROI (Return-On-Investment)
  • Are you involved in your community enough? Call your local Chamber and government offices to find out how you can be.

    Brighter Future Opportunities With Branding
    It’s simple if you want to be showered with branding gifts that keep on giving – returning customers.

    Market consistently. Market to the target audience. Market positively. Be open to new opportunities willing to change your branding and marketing to meet consumer’s needs.

    Look at it this way, focusing all of your marketing and branding efforts in one basket will for sure end with less of a reward. Think outside of the Internet and used a nice balanced marketing method. Remember to manage tone standards for customer service consistently.

    This means making sure all managers on all levels understand how employees should speak to customers, how your graphic designers should create your image in advertising and brochures and how your staff should approach business. Branding is the company image, period.

    Consistent branding and promotions empowers businesses to be noticed therefore opening up greater opportunities for growth and sales!

    Subscribe to the DREAMFly Marketing Magnetics Blog by entering your information in the right column. To contact DREAMFly Marketing, click here.


    Growing Your Leadership Style

    Posted by on Jan 10, 2012 in Blog, Business Development, Timely Business News | 9 comments

    Growing Your Leadership Style

    Do You Have the Best Leadership Style?

    People love to work for you?
    Or could your staff use some motivating?

    It’s easy to blame staff or contractors for being less than productive rather than admitting perhaps our leadership skills are aching to be rejuvenated.

    We discuss marketing strategy as the key tool for business growth. Marketing strategy includes developing the best, most motivating leadership style for your work environment.

    The best leadership styles allow managers to motivate employees to amplify their level and quality of work.

    Defining Your Leadership Style 101

    “Leadership is less about your needs and more about the needs of people and organization you are leading,” reported the Wall Street Journal (WSJ).

    Learn the 6 key leadership styles and discover what kind of leader you are!

    read more

    Funniest 2011 Public Comments

    Posted by on Dec 30, 2011 in Blog, Public Relations | 16 comments

    Funniest 2011 Public Comments

    The stupidest and funniest quotes of 2011 – make yourself laugh for a moment.

    This is our favorite blog to write each year, because we get to giggle and laugh with you at all of the stupid statements made by celebrities and politicians during the year.

    Charlie Sheen’s Wacky World of Bad Statements

    • Funny Quote #1: “I’m on a drug, it’s called Charlie Sheen”
    • Funny Quote #2: “Can’t is the cancer of Happen” (???)

    Being wacky is just plain fun sometimes, but other times it just sounds nuts especially when celebs speak with the media about themselves and reference tiger blood. View the funniest 2011 public comments, you will laugh.

    Business is all about branding, so make the best of what you have. Public Speaking tips added to this blog as a bonus. Videos embedded of these wacky comments!

    read more

    Pet Envy: Advertising Strategy for Consumer’s Heart

    Posted by on Dec 12, 2011 in Advertising, Blog, Graphic Design | 2 comments

    Pet Envy: Advertising Strategy for Consumer’s Heart

    Pets Are Cute Advertising Sidekicks, but How Do They Fit Strategy?

    Where in the world is the advertising strategy in a realtor posing with their dog for an ad? Unless you show only pet friendly properties or specialize in pets, it’s just a cute picture not a marketing strategy.

    A photo does not equal advertising strategy.

    Ads showcasing staff photos without referencing “meet our staff” and fail to incorporate the staff as the advertising strategy fail, just as cute little cats and dogs fails if they are not part of the branding or advertising strategy!

    Think strategy first. Think advertising design second. Read ahead to discover how you can bank on the popularity of pets!

    read more

    Effects of Google+1 on Website Ranking

    Posted by on Nov 28, 2011 in Blog, Online Marketing, SEO | 9 comments

    Effects of Google+1 on Website Ranking

    Wondering if Google+1 Clicks Help Your Search Engine Ranking?

    The more people click Google+1 on your site, yes it will help Google identify that your website is a place of interest. But the +1 click primarily helps with results for the specific term(s) a person responds to with a +1 click.

    A Google+1 click isn’t going to boost your website listing from a page 3 listing to #1 on page 1. But it does help Google analyze usefulness of its results…assuming everyone starts clicking +1.

    Of course you know what they say about “assumption,” so let’s look at the true effects of Google+1.

    Google Admits a +1 Click Will Prompt Page Crawls
    +1 is a public action and placing a +1 button on your web pages is smart, because it may prompt Google to more frequently crawl your page or site based on a lot of +1 action. Read up on Google+1′s affects on your traditional SEO.

    As much as we’d love to write Marketing in Naples, Naples Marketing Firm, Marketing Naples and Naples Marketing 50 million times on our website, Google still looks for valuable, original information.

    Stick to the SEO basics with content providing valid content and as Google+1 grows as a whole more people will begin clicking the +1 button on your pages.

    There are challenges ahead with the +1 concept – read ahead

    read more

    It’s a Mobile Marketing Take Over

    Posted by on Nov 9, 2011 in Blog, Online Marketing, Social Media Bug Bites | 6 comments

    It’s a Mobile Marketing Take Over

    Love Your Mobile and Confused about Mobile Marketing?

    AdWeek, an online advertising advice blog, reported in October 2011 that Google is warning businesses – Get Mobile or you may get run over!

    But My Business Doesn’t Need Mobile Marketing Right?

    Clear your vision for business by opening up to mobile marketing, a strategic marketing powerhouse.

    Mobile applications are the new Yellow Pages and our Naples marketing firm made sure we were listed on them. Are you?

    You’d better get ready for the SEO changes Google is launching including boosting the ranking of websites that are updated more frequently. If your page is not updated regularly, mobile marketing will be a key for you.

    Our take. Our strategic marketing tips. Your business growth – read ahead

    read more

    Be Branding Brave for 2012

    Posted by on Oct 24, 2011 in Blog, Branding, Timely Business News | 7 comments

    Be Branding Brave for 2012

    Smell The Roses in 2012

    Be brave and rebrand your business if you need to – let’s be honest. Are you standing in your business’s way?

    The Numbers Tell a Story

    In the Oct. 21-27, 2011 Gulf Coast Business Review, journalists reported the 2012 outlook is “uncertain.”

    State of Florida officials have reduced tax revenue forecasts through early 2013 by $1.6 billion, according to the News Service of Florida.

    Florida Employment Statistics

    • Cape Coral – Fort Myers, Florida
    • Naples – Marco Island
    • Tampa – St. Petersburg – Clearwater
    • 2005: 208,140 2010: 193,940 = -6.82%
    • 2005: 121,570 2010: 109,290 = -10.10%
    • 2005: 1,222,940 2010: 1,091,750 = -10.73%
    Population has grown 15-20% across the board while fewer work. Limited Liability Corporation filings are up.

    Are You Branding Brave?
    Marketing strategy calls for the guts to be different and to make the tough call to change things up when it’s necessary. Are you burying your head in bad branding?

    read more

    Do You Know How to Close a Business Deal?

    Posted by on Oct 7, 2011 in Blog, Business Development | 7 comments

    Do You Know How to Close a Business Deal?

    Closing a Business Deal

    You’re gaining business leads and meeting up with potential clients? Or perhaps you are bricks and mortar location business with new customers coming in? But are you closing the deals or losing them?

    Closing a business deal is entirely different than gaining access to pitch to a potentially new client or customer. So how do you do it?

    First you have to Open the Door
    The trick to closing a business deal is the same trick you use for marriages – the talent of listening!

    Our Naples Marketing Firm listens to client concerns and based on those findings we create solutions. You should be operating the same but with your own flair. Read this article to get 5 great tips for closing deals!

    read more

    Turn Customer Frowns Into Smiles

    Posted by on Sep 29, 2011 in Blog, Business Development, Customer Service | 9 comments

    Turn Customer Frowns Into Smiles

    Do You Make Clients Smile?

    If we’re being honest, we can FORGET TO KEEP CUSTOMERS HAPPY when we get caught up office work and projects.

    The Value of Thank You…is Priceless
    DREAMFly Marketing Magnetics discusses strategic marketing each week. Did you know the most important piece of your strategic marketing puzzle is keeping clients happy?

    According to MarketingSherpa.com, it’s 5-7 times more expensive to GAIN new customers than it is to keep the ones you have HAPPY.

    Strategic Marketing Tactics That Deliver Robust Customer Relationships
    Listen to clients about their challenges. Too many fantastically expensive strategic marketing plans lack real teeth for building and monitoring customer relationships.

    Read the full article – Get specific tips that will replace customer frowns with smiles.

    read more

    Is Your Logo Making You Money?

    Posted by on Sep 22, 2011 in Advertising, Blog, Graphic Design | 8 comments

    Is Your Logo Making You Money?

    Colors Communicate – Choosing the Best Colors Can Grow Business

    For logos, general marketing designs and advertising…colors matter!

    Learn the meaning behind colors
    View examples of purposeful color usage in logos

    What Do Colors Say?

    The voice of a color is universal – we all seem to pick up on the meaning of a color subconsciously.

    What is the color of your company logo saying about your business? Read the full article to view a list of colors and learn if your logo colors are conveying the message you have developed with your strategic marketing plan.

    read more

    Celebrating 1 Year of Blogging

    Posted by on Sep 8, 2011 in Blog, Public Relations, Timely Business News | 6 comments

    Celebrating 1 Year of Blogging

    DREAMFly Celebrates One Year of Blogging

    A year of blogging and so much more to come!

    As many of you know it is through blogs and online posts, all of us learn about cutting edge marketing and business strategies, and our strategic marketing firm in Naples, Florida is proud to continue providing advice on how to best lead your company to the trough of success.

    Did You Know?

    • Blogs connect you to business owners across the world?
    • Your blog comments could lead to free advice from someone who can help?
    • Writing a blog has become a primary marketing method for web sites?
    • Your blog can be submitted to national blogging sites such as EzineMark.com?

    Read more about blogging and take advantage of our exclusive One Year Anniversary Buy 1 Get 1 Press Release Special.

    read more

Branding Bonanza Critters


Contact DREAMFly Marketing

You know how when a gopher, armadillo or skunk wreaks havoc by digging in your yard you hire a trapper to eliminate the problem?

Think of Marketing Magnetics as the trapper who eliminates marketing and branding hazards in part two of the Branding Bonanza three-part series.

3 Part Branding Series – Branding Bonanza Critters: The Hazards
In part one, you learned the basic tools to brand. Now, in part two Branding Bonanza Critters learn how to avoid branding hazards. In part 3, learn the rewards of branding.

What are branding hazards?

  • Distraction by the competition
  • Fuzzy marketing goals
  • Loving advice that backfires from friends and family
  • Economics
  • News

Distraction by Competition
Think you have to do what the competition does? Wrong! Just because a competitor sends out some greater and better promotion, does not mean you need to copy them by going one better.

Trust your strategic marketing plan. Avoid being distracted by the competition. If your strategic marketing plan truly identifies your target audience and establishes solid goals, it will deliver Branding Bonanza Desserts or the prized outcomes of strategic marketing.

Fuzzy Marketing Goals Are Bad
Goals in a strategic marketing plan should do more than identify where you are advertising. Establish measurable, specific goals that make your company’s direction clear.

Having clear marketing goals means identifying how staff will answer the phone, sign their emails, and handle basic customer service to match the business’s branding message in advertising and promotions. Fuzzy goals equal devilish critters for branding.

Loving Advice That Backfires
Very simple. This can be great advice, but too often family and friends’ opinions are blind opinions because they love you. Unless you have a loved one who has experience in your line of work, leave family advice for family matters and stay ahead of your own business.

My mother has always told me I’m beautiful – that doesn’t mean I am! Although….it does put a smile on my face. The point is you have to know what’s a true opinion versus a love-altered opinion before you decide to take the advice.

Economics and News Marketing Killers
News and economics are intricately linked. One feeds the other.

Watching the news can be depressing as a business owner or manager, but it is your responsibility to know the “day’s news.” The economy affects a business’s staff, its management, the owners, payables, receivables, marketing and meeting those ever present strategic marketing plan goals.

There are ways around the business of failing in a tough economy. Keep your head up and watch the budget by using more cost effective branding measures:

  • Host thank you event for existing customers with 15-20% discount for those who bring friends
  • Partner with a business in town to split costs of direct mail and advertising
  • Submit sales as events to local newspapers by “creatively” offering a service during your sale such as having a vendor there or a lecture

Branding Bonanza Critters should help businesses avoid branding problems, empower managers to remain focused to eventually deliver Branding Bonanza’s Desserts or the rewards. Part 3 of this series outlines the rewards in Branding Bonanza Desserts.


Growing Your Leadership Style

Posted by on Jan 10, 2012 in Blog, Business Development, Timely Business News | 9 comments

Growing Your Leadership Style

Do You Have the Best Leadership Style?

People love to work for you?
Or could your staff use some motivating?

It’s easy to blame staff or contractors for being less than productive rather than admitting perhaps our leadership skills are aching to be rejuvenated.

We discuss marketing strategy as the key tool for business growth. Marketing strategy includes developing the best, most motivating leadership style for your work environment.

The best leadership styles allow managers to motivate employees to amplify their level and quality of work.

Defining Your Leadership Style 101

“Leadership is less about your needs and more about the needs of people and organization you are leading,” reported the Wall Street Journal (WSJ).

Learn the 6 key leadership styles and discover what kind of leader you are!

read more

Funniest 2011 Public Comments

Posted by on Dec 30, 2011 in Blog, Public Relations | 16 comments

Funniest 2011 Public Comments

The stupidest and funniest quotes of 2011 – make yourself laugh for a moment.

This is our favorite blog to write each year, because we get to giggle and laugh with you at all of the stupid statements made by celebrities and politicians during the year.

Charlie Sheen’s Wacky World of Bad Statements

  • Funny Quote #1: “I’m on a drug, it’s called Charlie Sheen”
  • Funny Quote #2: “Can’t is the cancer of Happen” (???)

Being wacky is just plain fun sometimes, but other times it just sounds nuts especially when celebs speak with the media about themselves and reference tiger blood. View the funniest 2011 public comments, you will laugh.

Business is all about branding, so make the best of what you have. Public Speaking tips added to this blog as a bonus. Videos embedded of these wacky comments!

read more

Pet Envy: Advertising Strategy for Consumer’s Heart

Posted by on Dec 12, 2011 in Advertising, Blog, Graphic Design | 2 comments

Pet Envy: Advertising Strategy for Consumer’s Heart

Pets Are Cute Advertising Sidekicks, but How Do They Fit Strategy?

Where in the world is the advertising strategy in a realtor posing with their dog for an ad? Unless you show only pet friendly properties or specialize in pets, it’s just a cute picture not a marketing strategy.

A photo does not equal advertising strategy.

Ads showcasing staff photos without referencing “meet our staff” and fail to incorporate the staff as the advertising strategy fail, just as cute little cats and dogs fails if they are not part of the branding or advertising strategy!

Think strategy first. Think advertising design second. Read ahead to discover how you can bank on the popularity of pets!

read more

Effects of Google+1 on Website Ranking

Posted by on Nov 28, 2011 in Blog, Online Marketing, SEO | 9 comments

Effects of Google+1 on Website Ranking

Wondering if Google+1 Clicks Help Your Search Engine Ranking?

The more people click Google+1 on your site, yes it will help Google identify that your website is a place of interest. But the +1 click primarily helps with results for the specific term(s) a person responds to with a +1 click.

A Google+1 click isn’t going to boost your website listing from a page 3 listing to #1 on page 1. But it does help Google analyze usefulness of its results…assuming everyone starts clicking +1.

Of course you know what they say about “assumption,” so let’s look at the true effects of Google+1.

Google Admits a +1 Click Will Prompt Page Crawls
+1 is a public action and placing a +1 button on your web pages is smart, because it may prompt Google to more frequently crawl your page or site based on a lot of +1 action. Read up on Google+1′s affects on your traditional SEO.

As much as we’d love to write Marketing in Naples, Naples Marketing Firm, Marketing Naples and Naples Marketing 50 million times on our website, Google still looks for valuable, original information.

Stick to the SEO basics with content providing valid content and as Google+1 grows as a whole more people will begin clicking the +1 button on your pages.

There are challenges ahead with the +1 concept – read ahead

read more

It’s a Mobile Marketing Take Over

Posted by on Nov 9, 2011 in Blog, Online Marketing, Social Media Bug Bites | 6 comments

It’s a Mobile Marketing Take Over

Love Your Mobile and Confused about Mobile Marketing?

AdWeek, an online advertising advice blog, reported in October 2011 that Google is warning businesses – Get Mobile or you may get run over!

But My Business Doesn’t Need Mobile Marketing Right?

Clear your vision for business by opening up to mobile marketing, a strategic marketing powerhouse.

Mobile applications are the new Yellow Pages and our Naples marketing firm made sure we were listed on them. Are you?

You’d better get ready for the SEO changes Google is launching including boosting the ranking of websites that are updated more frequently. If your page is not updated regularly, mobile marketing will be a key for you.

Our take. Our strategic marketing tips. Your business growth – read ahead

read more

Be Branding Brave for 2012

Posted by on Oct 24, 2011 in Blog, Branding, Timely Business News | 7 comments

Be Branding Brave for 2012

Smell The Roses in 2012

Be brave and rebrand your business if you need to – let’s be honest. Are you standing in your business’s way?

The Numbers Tell a Story

In the Oct. 21-27, 2011 Gulf Coast Business Review, journalists reported the 2012 outlook is “uncertain.”

State of Florida officials have reduced tax revenue forecasts through early 2013 by $1.6 billion, according to the News Service of Florida.

Florida Employment Statistics

  • Cape Coral – Fort Myers, Florida
  • Naples – Marco Island
  • Tampa – St. Petersburg – Clearwater
  • 2005: 208,140 2010: 193,940 = -6.82%
  • 2005: 121,570 2010: 109,290 = -10.10%
  • 2005: 1,222,940 2010: 1,091,750 = -10.73%
Population has grown 15-20% across the board while fewer work. Limited Liability Corporation filings are up.

Are You Branding Brave?
Marketing strategy calls for the guts to be different and to make the tough call to change things up when it’s necessary. Are you burying your head in bad branding?

read more

Do You Know How to Close a Business Deal?

Posted by on Oct 7, 2011 in Blog, Business Development | 7 comments

Do You Know How to Close a Business Deal?

Closing a Business Deal

You’re gaining business leads and meeting up with potential clients? Or perhaps you are bricks and mortar location business with new customers coming in? But are you closing the deals or losing them?

Closing a business deal is entirely different than gaining access to pitch to a potentially new client or customer. So how do you do it?

First you have to Open the Door
The trick to closing a business deal is the same trick you use for marriages – the talent of listening!

Our Naples Marketing Firm listens to client concerns and based on those findings we create solutions. You should be operating the same but with your own flair. Read this article to get 5 great tips for closing deals!

read more

Turn Customer Frowns Into Smiles

Posted by on Sep 29, 2011 in Blog, Business Development, Customer Service | 9 comments

Turn Customer Frowns Into Smiles

Do You Make Clients Smile?

If we’re being honest, we can FORGET TO KEEP CUSTOMERS HAPPY when we get caught up office work and projects.

The Value of Thank You…is Priceless
DREAMFly Marketing Magnetics discusses strategic marketing each week. Did you know the most important piece of your strategic marketing puzzle is keeping clients happy?

According to MarketingSherpa.com, it’s 5-7 times more expensive to GAIN new customers than it is to keep the ones you have HAPPY.

Strategic Marketing Tactics That Deliver Robust Customer Relationships
Listen to clients about their challenges. Too many fantastically expensive strategic marketing plans lack real teeth for building and monitoring customer relationships.

Read the full article – Get specific tips that will replace customer frowns with smiles.

read more

Is Your Logo Making You Money?

Posted by on Sep 22, 2011 in Advertising, Blog, Graphic Design | 8 comments

Is Your Logo Making You Money?

Colors Communicate – Choosing the Best Colors Can Grow Business

For logos, general marketing designs and advertising…colors matter!

Learn the meaning behind colors
View examples of purposeful color usage in logos

What Do Colors Say?

The voice of a color is universal – we all seem to pick up on the meaning of a color subconsciously.

What is the color of your company logo saying about your business? Read the full article to view a list of colors and learn if your logo colors are conveying the message you have developed with your strategic marketing plan.

read more

Celebrating 1 Year of Blogging

Posted by on Sep 8, 2011 in Blog, Public Relations, Timely Business News | 6 comments

Celebrating 1 Year of Blogging

DREAMFly Celebrates One Year of Blogging

A year of blogging and so much more to come!

As many of you know it is through blogs and online posts, all of us learn about cutting edge marketing and business strategies, and our strategic marketing firm in Naples, Florida is proud to continue providing advice on how to best lead your company to the trough of success.

Did You Know?

  • Blogs connect you to business owners across the world?
  • Your blog comments could lead to free advice from someone who can help?
  • Writing a blog has become a primary marketing method for web sites?
  • Your blog can be submitted to national blogging sites such as EzineMark.com?

Read more about blogging and take advantage of our exclusive One Year Anniversary Buy 1 Get 1 Press Release Special.

read more

Branding Bonanza Basics


Contact DREAMFly Marketing

 

3 Part Branding Series – Branding Bonanza Basics: How to Begin Branding
Part one of this three-part series focuses less on the actual plan and more on the basics of what you need to create a branding plan that will offer strategic marketing successes. Part Two focuses on creating a plan and its challenges while Part 3 outlines the rewards a marketing plan will deliver to your business.

This three-part series outlines specific ways to brand your company by providing examples. Let’s start with: How do you start the process of branding and what do you need?

  • Define the target audience
  • Clear company direction for marketing and branding goals
  • Guts to try new promotion ideas
  • An appropriate budget for branding with traditional or non-traditional methods

Following Part 1, Marketing Magnetics offers Part 2: Branding Bonanza Critters (what can get in the way of your branding) and Part 3: Branding Bonanza Desserts (creating results with branding).

Define The Target Audience
Whether you like it or not, every consumer is not your audience. This is a Branding Bonanza Basic. Yes, maybe everyone with a vehicle needs tires, but that doesn’t make every person with a car a member of the target audience for a high end tire shop. Does it?

Define a target audience by performing a customer survey with your existing client-base. Another double check method for a target group is to research what others say about who shops for the service or good you are branding. The target audience definition determines Branding Bonanza Desserts or the strategic marketing plan and its measurable results.

Clear Company Direction for Marketing and Branding Goals
Clear direction requires all managers including company branding and marketing understand strategic marketing goals and initiatives and the direction outlined to reach those marketing goals.

Often executives with little to no marketing experience attempt to direct strategic marketing plans. Establish clear direction by trusting marketing experts’ advice whether on staff or a contracted marketing firm.

Know the measurements that equal success for your branding bonanza.

Have Guts to Try Something New

If you have a chance to try new methods for branding such as an innovative, local special event with cross promotion opportunities you must think carefully.

Return On Investment (ROI) is critical for measuring advertising and promotion efficiency. Balance ROI goals (say 150% return on advertising for example) with innovative promotion opportunities that might not meet that ROI goal. Are you asking “Should I advertise on Facebook?” Advertising online may or may not return your targeted ROI goal so balance the ROI drive with new endeavors.

Budgeting Appropriately

Often marketing is the first item cut from the budget even before operations and expenditures are analyzed for efficiency during a down economy. Be strategic with marketing and budgeting to ensure there is enough funding for advertising, promotions and your Branding Bonanza.

Branding Bonanza Basics includes budgeting enough money so that your promotions plan has value. A strategic marketing plan might include sponsoring community events, advertising, paying for editorial content with media outlets or blogging and online presence.

 


Growing Your Leadership Style

Posted by on Jan 10, 2012 in Blog, Business Development, Timely Business News | 9 comments

Growing Your Leadership Style

Do You Have the Best Leadership Style?

People love to work for you?
Or could your staff use some motivating?

It’s easy to blame staff or contractors for being less than productive rather than admitting perhaps our leadership skills are aching to be rejuvenated.

We discuss marketing strategy as the key tool for business growth. Marketing strategy includes developing the best, most motivating leadership style for your work environment.

The best leadership styles allow managers to motivate employees to amplify their level and quality of work.

Defining Your Leadership Style 101

“Leadership is less about your needs and more about the needs of people and organization you are leading,” reported the Wall Street Journal (WSJ).

Learn the 6 key leadership styles and discover what kind of leader you are!

read more

Funniest 2011 Public Comments

Posted by on Dec 30, 2011 in Blog, Public Relations | 16 comments

Funniest 2011 Public Comments

The stupidest and funniest quotes of 2011 – make yourself laugh for a moment.

This is our favorite blog to write each year, because we get to giggle and laugh with you at all of the stupid statements made by celebrities and politicians during the year.

Charlie Sheen’s Wacky World of Bad Statements

  • Funny Quote #1: “I’m on a drug, it’s called Charlie Sheen”
  • Funny Quote #2: “Can’t is the cancer of Happen” (???)

Being wacky is just plain fun sometimes, but other times it just sounds nuts especially when celebs speak with the media about themselves and reference tiger blood. View the funniest 2011 public comments, you will laugh.

Business is all about branding, so make the best of what you have. Public Speaking tips added to this blog as a bonus. Videos embedded of these wacky comments!

read more

Pet Envy: Advertising Strategy for Consumer’s Heart

Posted by on Dec 12, 2011 in Advertising, Blog, Graphic Design | 2 comments

Pet Envy: Advertising Strategy for Consumer’s Heart

Pets Are Cute Advertising Sidekicks, but How Do They Fit Strategy?

Where in the world is the advertising strategy in a realtor posing with their dog for an ad? Unless you show only pet friendly properties or specialize in pets, it’s just a cute picture not a marketing strategy.

A photo does not equal advertising strategy.

Ads showcasing staff photos without referencing “meet our staff” and fail to incorporate the staff as the advertising strategy fail, just as cute little cats and dogs fails if they are not part of the branding or advertising strategy!

Think strategy first. Think advertising design second. Read ahead to discover how you can bank on the popularity of pets!

read more

Effects of Google+1 on Website Ranking

Posted by on Nov 28, 2011 in Blog, Online Marketing, SEO | 9 comments

Effects of Google+1 on Website Ranking

Wondering if Google+1 Clicks Help Your Search Engine Ranking?

The more people click Google+1 on your site, yes it will help Google identify that your website is a place of interest. But the +1 click primarily helps with results for the specific term(s) a person responds to with a +1 click.

A Google+1 click isn’t going to boost your website listing from a page 3 listing to #1 on page 1. But it does help Google analyze usefulness of its results…assuming everyone starts clicking +1.

Of course you know what they say about “assumption,” so let’s look at the true effects of Google+1.

Google Admits a +1 Click Will Prompt Page Crawls
+1 is a public action and placing a +1 button on your web pages is smart, because it may prompt Google to more frequently crawl your page or site based on a lot of +1 action. Read up on Google+1′s affects on your traditional SEO.

As much as we’d love to write Marketing in Naples, Naples Marketing Firm, Marketing Naples and Naples Marketing 50 million times on our website, Google still looks for valuable, original information.

Stick to the SEO basics with content providing valid content and as Google+1 grows as a whole more people will begin clicking the +1 button on your pages.

There are challenges ahead with the +1 concept – read ahead

read more

It’s a Mobile Marketing Take Over

Posted by on Nov 9, 2011 in Blog, Online Marketing, Social Media Bug Bites | 6 comments

It’s a Mobile Marketing Take Over

Love Your Mobile and Confused about Mobile Marketing?

AdWeek, an online advertising advice blog, reported in October 2011 that Google is warning businesses – Get Mobile or you may get run over!

But My Business Doesn’t Need Mobile Marketing Right?

Clear your vision for business by opening up to mobile marketing, a strategic marketing powerhouse.

Mobile applications are the new Yellow Pages and our Naples marketing firm made sure we were listed on them. Are you?

You’d better get ready for the SEO changes Google is launching including boosting the ranking of websites that are updated more frequently. If your page is not updated regularly, mobile marketing will be a key for you.

Our take. Our strategic marketing tips. Your business growth – read ahead

read more

Be Branding Brave for 2012

Posted by on Oct 24, 2011 in Blog, Branding, Timely Business News | 7 comments

Be Branding Brave for 2012

Smell The Roses in 2012

Be brave and rebrand your business if you need to – let’s be honest. Are you standing in your business’s way?

The Numbers Tell a Story

In the Oct. 21-27, 2011 Gulf Coast Business Review, journalists reported the 2012 outlook is “uncertain.”

State of Florida officials have reduced tax revenue forecasts through early 2013 by $1.6 billion, according to the News Service of Florida.

Florida Employment Statistics

  • Cape Coral – Fort Myers, Florida
  • Naples – Marco Island
  • Tampa – St. Petersburg – Clearwater
  • 2005: 208,140 2010: 193,940 = -6.82%
  • 2005: 121,570 2010: 109,290 = -10.10%
  • 2005: 1,222,940 2010: 1,091,750 = -10.73%
Population has grown 15-20% across the board while fewer work. Limited Liability Corporation filings are up.

Are You Branding Brave?
Marketing strategy calls for the guts to be different and to make the tough call to change things up when it’s necessary. Are you burying your head in bad branding?

read more

Do You Know How to Close a Business Deal?

Posted by on Oct 7, 2011 in Blog, Business Development | 7 comments

Do You Know How to Close a Business Deal?

Closing a Business Deal

You’re gaining business leads and meeting up with potential clients? Or perhaps you are bricks and mortar location business with new customers coming in? But are you closing the deals or losing them?

Closing a business deal is entirely different than gaining access to pitch to a potentially new client or customer. So how do you do it?

First you have to Open the Door
The trick to closing a business deal is the same trick you use for marriages – the talent of listening!

Our Naples Marketing Firm listens to client concerns and based on those findings we create solutions. You should be operating the same but with your own flair. Read this article to get 5 great tips for closing deals!

read more

Turn Customer Frowns Into Smiles

Posted by on Sep 29, 2011 in Blog, Business Development, Customer Service | 9 comments

Turn Customer Frowns Into Smiles

Do You Make Clients Smile?

If we’re being honest, we can FORGET TO KEEP CUSTOMERS HAPPY when we get caught up office work and projects.

The Value of Thank You…is Priceless
DREAMFly Marketing Magnetics discusses strategic marketing each week. Did you know the most important piece of your strategic marketing puzzle is keeping clients happy?

According to MarketingSherpa.com, it’s 5-7 times more expensive to GAIN new customers than it is to keep the ones you have HAPPY.

Strategic Marketing Tactics That Deliver Robust Customer Relationships
Listen to clients about their challenges. Too many fantastically expensive strategic marketing plans lack real teeth for building and monitoring customer relationships.

Read the full article – Get specific tips that will replace customer frowns with smiles.

read more

Is Your Logo Making You Money?

Posted by on Sep 22, 2011 in Advertising, Blog, Graphic Design | 8 comments

Is Your Logo Making You Money?

Colors Communicate – Choosing the Best Colors Can Grow Business

For logos, general marketing designs and advertising…colors matter!

Learn the meaning behind colors
View examples of purposeful color usage in logos

What Do Colors Say?

The voice of a color is universal – we all seem to pick up on the meaning of a color subconsciously.

What is the color of your company logo saying about your business? Read the full article to view a list of colors and learn if your logo colors are conveying the message you have developed with your strategic marketing plan.

read more

Celebrating 1 Year of Blogging

Posted by on Sep 8, 2011 in Blog, Public Relations, Timely Business News | 6 comments

Celebrating 1 Year of Blogging

DREAMFly Celebrates One Year of Blogging

A year of blogging and so much more to come!

As many of you know it is through blogs and online posts, all of us learn about cutting edge marketing and business strategies, and our strategic marketing firm in Naples, Florida is proud to continue providing advice on how to best lead your company to the trough of success.

Did You Know?

  • Blogs connect you to business owners across the world?
  • Your blog comments could lead to free advice from someone who can help?
  • Writing a blog has become a primary marketing method for web sites?
  • Your blog can be submitted to national blogging sites such as EzineMark.com?

Read more about blogging and take advantage of our exclusive One Year Anniversary Buy 1 Get 1 Press Release Special.

read more

Social Media 2010 Election Impact


social media election impact, election impact, best marketing firm, naples marketing firm

As many of us attempt to perfect our social media promotions, our Twitter and Facebook friends are experiencing the social media election impact with interaction to “tip the vote” in 2010.

The Guardian British newspaper in May 2010 reported that Twitter and Facebook, which had been limited primarily to United States youth in previous election cycles, had now become critical components of the election process creating social media election impact.

In fact, Charles Arthur wrote in The Guardian that a Twitter account (@Tweetminster), a media utility connecting Tweeps to UK politics, had 152,342 tweets relating to the third set of the UK political debates. That was an average of 26.77 tweets per second! (read more here)

As the Nov. 2, 2010 elections in the United States drew to a close, once again social media election impact was encouraging voting, talking polling place, social media election impact, election impact, best marketing firm, naples marketing firmabout voting and keeping people informed about election results.

The very fact that people are proud to click “I voted” button on the automatic bulletin by Facebook’s U.S. Politics page is representative of the fact people want to be involved. The U.S. Politics page has more than 132,000 fans.

As CNN began calling the remaining elections at about 11:45 p.m. Eastern Standard Time on Nov. 2, I watched the bulletin for U.S. Politics on my wall page jump the number users who had reported voting by 20,000 people in less than a minutes!

By 11:58 p.m., the U.S. Politics “I voted” application showed that 11,761,376 Facebook users had reported voting, and the number was still climbing. (see photo)

social media election impact, election impact, best marketing firm, naples marketing firm

U.S. Politics page visitors could even find their polling location if they’d forgotten. An absolute social media election impact tool to helps those who may need extra voting encouragement. When I visited the “find your polling place” page, I saw another fantastic opportunity with live chats allowing non-related Facebook users to speak about election results.

In a non-presidential election year, for Facebook or Twitter to have so much discussion about candidates and the wins and losses validates my theory for social media election impact.

KSLA-TV in Shreveport, LA interviewed a communications professor that concluded Facebook creates information and communication but it does not necessarily predict elections. They gave the example that a winner of one of the Louisiana elections had fewer “fans” than the loser. (Read more)

The Conclusion
Social media will continue to grow its popularity and interactive opportunities for visitors. With more than 11 million people taking the time to click “I voted”, I’d say news agencies and professors better pay more attention for social media election impact and basic business branding.

You may not decide who you vote for because of Facebook and Twitter feeds, but you will most likely debate with friends candidly and openly, which will improve voter understanding. Hate it or love it, social media opens doors for business branding, promoting and growing. Find your wow factor and run with it!


Growing Your Leadership Style

Posted by on Jan 10, 2012 in Blog, Business Development, Timely Business News | 9 comments

Growing Your Leadership Style

Do You Have the Best Leadership Style?

People love to work for you?
Or could your staff use some motivating?

It’s easy to blame staff or contractors for being less than productive rather than admitting perhaps our leadership skills are aching to be rejuvenated.

We discuss marketing strategy as the key tool for business growth. Marketing strategy includes developing the best, most motivating leadership style for your work environment.

The best leadership styles allow managers to motivate employees to amplify their level and quality of work.

Defining Your Leadership Style 101

“Leadership is less about your needs and more about the needs of people and organization you are leading,” reported the Wall Street Journal (WSJ).

Learn the 6 key leadership styles and discover what kind of leader you are!

read more

Funniest 2011 Public Comments

Posted by on Dec 30, 2011 in Blog, Public Relations | 16 comments

Funniest 2011 Public Comments

The stupidest and funniest quotes of 2011 – make yourself laugh for a moment.

This is our favorite blog to write each year, because we get to giggle and laugh with you at all of the stupid statements made by celebrities and politicians during the year.

Charlie Sheen’s Wacky World of Bad Statements

  • Funny Quote #1: “I’m on a drug, it’s called Charlie Sheen”
  • Funny Quote #2: “Can’t is the cancer of Happen” (???)

Being wacky is just plain fun sometimes, but other times it just sounds nuts especially when celebs speak with the media about themselves and reference tiger blood. View the funniest 2011 public comments, you will laugh.

Business is all about branding, so make the best of what you have. Public Speaking tips added to this blog as a bonus. Videos embedded of these wacky comments!

read more

Pet Envy: Advertising Strategy for Consumer’s Heart

Posted by on Dec 12, 2011 in Advertising, Blog, Graphic Design | 2 comments

Pet Envy: Advertising Strategy for Consumer’s Heart

Pets Are Cute Advertising Sidekicks, but How Do They Fit Strategy?

Where in the world is the advertising strategy in a realtor posing with their dog for an ad? Unless you show only pet friendly properties or specialize in pets, it’s just a cute picture not a marketing strategy.

A photo does not equal advertising strategy.

Ads showcasing staff photos without referencing “meet our staff” and fail to incorporate the staff as the advertising strategy fail, just as cute little cats and dogs fails if they are not part of the branding or advertising strategy!

Think strategy first. Think advertising design second. Read ahead to discover how you can bank on the popularity of pets!

read more

Effects of Google+1 on Website Ranking

Posted by on Nov 28, 2011 in Blog, Online Marketing, SEO | 9 comments

Effects of Google+1 on Website Ranking

Wondering if Google+1 Clicks Help Your Search Engine Ranking?

The more people click Google+1 on your site, yes it will help Google identify that your website is a place of interest. But the +1 click primarily helps with results for the specific term(s) a person responds to with a +1 click.

A Google+1 click isn’t going to boost your website listing from a page 3 listing to #1 on page 1. But it does help Google analyze usefulness of its results…assuming everyone starts clicking +1.

Of course you know what they say about “assumption,” so let’s look at the true effects of Google+1.

Google Admits a +1 Click Will Prompt Page Crawls
+1 is a public action and placing a +1 button on your web pages is smart, because it may prompt Google to more frequently crawl your page or site based on a lot of +1 action. Read up on Google+1′s affects on your traditional SEO.

As much as we’d love to write Marketing in Naples, Naples Marketing Firm, Marketing Naples and Naples Marketing 50 million times on our website, Google still looks for valuable, original information.

Stick to the SEO basics with content providing valid content and as Google+1 grows as a whole more people will begin clicking the +1 button on your pages.

There are challenges ahead with the +1 concept – read ahead

read more

It’s a Mobile Marketing Take Over

Posted by on Nov 9, 2011 in Blog, Online Marketing, Social Media Bug Bites | 6 comments

It’s a Mobile Marketing Take Over

Love Your Mobile and Confused about Mobile Marketing?

AdWeek, an online advertising advice blog, reported in October 2011 that Google is warning businesses – Get Mobile or you may get run over!

But My Business Doesn’t Need Mobile Marketing Right?

Clear your vision for business by opening up to mobile marketing, a strategic marketing powerhouse.

Mobile applications are the new Yellow Pages and our Naples marketing firm made sure we were listed on them. Are you?

You’d better get ready for the SEO changes Google is launching including boosting the ranking of websites that are updated more frequently. If your page is not updated regularly, mobile marketing will be a key for you.

Our take. Our strategic marketing tips. Your business growth – read ahead

read more

Be Branding Brave for 2012

Posted by on Oct 24, 2011 in Blog, Branding, Timely Business News | 7 comments

Be Branding Brave for 2012

Smell The Roses in 2012

Be brave and rebrand your business if you need to – let’s be honest. Are you standing in your business’s way?

The Numbers Tell a Story

In the Oct. 21-27, 2011 Gulf Coast Business Review, journalists reported the 2012 outlook is “uncertain.”

State of Florida officials have reduced tax revenue forecasts through early 2013 by $1.6 billion, according to the News Service of Florida.

Florida Employment Statistics

  • Cape Coral – Fort Myers, Florida
  • Naples – Marco Island
  • Tampa – St. Petersburg – Clearwater
  • 2005: 208,140 2010: 193,940 = -6.82%
  • 2005: 121,570 2010: 109,290 = -10.10%
  • 2005: 1,222,940 2010: 1,091,750 = -10.73%
Population has grown 15-20% across the board while fewer work. Limited Liability Corporation filings are up.

Are You Branding Brave?
Marketing strategy calls for the guts to be different and to make the tough call to change things up when it’s necessary. Are you burying your head in bad branding?

read more

Do You Know How to Close a Business Deal?

Posted by on Oct 7, 2011 in Blog, Business Development | 7 comments

Do You Know How to Close a Business Deal?

Closing a Business Deal

You’re gaining business leads and meeting up with potential clients? Or perhaps you are bricks and mortar location business with new customers coming in? But are you closing the deals or losing them?

Closing a business deal is entirely different than gaining access to pitch to a potentially new client or customer. So how do you do it?

First you have to Open the Door
The trick to closing a business deal is the same trick you use for marriages – the talent of listening!

Our Naples Marketing Firm listens to client concerns and based on those findings we create solutions. You should be operating the same but with your own flair. Read this article to get 5 great tips for closing deals!

read more

Turn Customer Frowns Into Smiles

Posted by on Sep 29, 2011 in Blog, Business Development, Customer Service | 9 comments

Turn Customer Frowns Into Smiles

Do You Make Clients Smile?

If we’re being honest, we can FORGET TO KEEP CUSTOMERS HAPPY when we get caught up office work and projects.

The Value of Thank You…is Priceless
DREAMFly Marketing Magnetics discusses strategic marketing each week. Did you know the most important piece of your strategic marketing puzzle is keeping clients happy?

According to MarketingSherpa.com, it’s 5-7 times more expensive to GAIN new customers than it is to keep the ones you have HAPPY.

Strategic Marketing Tactics That Deliver Robust Customer Relationships
Listen to clients about their challenges. Too many fantastically expensive strategic marketing plans lack real teeth for building and monitoring customer relationships.

Read the full article – Get specific tips that will replace customer frowns with smiles.

read more

Is Your Logo Making You Money?

Posted by on Sep 22, 2011 in Advertising, Blog, Graphic Design | 8 comments

Is Your Logo Making You Money?

Colors Communicate – Choosing the Best Colors Can Grow Business

For logos, general marketing designs and advertising…colors matter!

Learn the meaning behind colors
View examples of purposeful color usage in logos

What Do Colors Say?

The voice of a color is universal – we all seem to pick up on the meaning of a color subconsciously.

What is the color of your company logo saying about your business? Read the full article to view a list of colors and learn if your logo colors are conveying the message you have developed with your strategic marketing plan.

read more

Celebrating 1 Year of Blogging

Posted by on Sep 8, 2011 in Blog, Public Relations, Timely Business News | 6 comments

Celebrating 1 Year of Blogging

DREAMFly Celebrates One Year of Blogging

A year of blogging and so much more to come!

As many of you know it is through blogs and online posts, all of us learn about cutting edge marketing and business strategies, and our strategic marketing firm in Naples, Florida is proud to continue providing advice on how to best lead your company to the trough of success.

Did You Know?

  • Blogs connect you to business owners across the world?
  • Your blog comments could lead to free advice from someone who can help?
  • Writing a blog has become a primary marketing method for web sites?
  • Your blog can be submitted to national blogging sites such as EzineMark.com?

Read more about blogging and take advantage of our exclusive One Year Anniversary Buy 1 Get 1 Press Release Special.

read more