Marketing Maniacs Relaxation Deprived


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Marketing Maniacs Relaxation Deprived
We’ve become so enamored with social media networking and in person networking, are we becoming socially deprived of “alone” time?

While the DREAMFly Marketing Magnetics Blog generally discusses marketing methods, this week’s blog focuses on balancing real life with your online life.

Do you really want to have to look back and say you were so busy networking online, you forgot about enjoying other parts of your life?

Personal Versus Internet Socializing
Nearly 80 percent of the United States population is surfing the Internet on a regular basis, according to World Development Indicators on Google, compared to less than one percent in 1990 during the Internet’s early life stage.

According to The Nielsen Company, global* consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites [a month]. In addition, the overall traffic to social networking sites has grown over the last three years. (Source: NielsenWire)

In addition to Internet networking, many business owners are also spending an hour to three hours a week socializing at professional events. So how do you balance personal and professional time and remain successful?

Marketing Efficiently & Effectively
Most of your day is spent on only 20% of your activities, meaning the little time you spend enjoying life is lost in the shuffle very often. (Source: Life Optimizer) So the key is to reduce that 20% of work into more like 50% of your time. But how in the world do you do that? Easy step to winning your life back:

  1. Organize your week in advance creating a schedule
  2. Schedule your tweets for business purposes in advance (saves on average 2 hours/week)
  3. Focus on tasks with deadlines first so you are never behind
  4. Non-deadline tasks can always wait
  5. Stick to your schedule as much as possible
  6. Make dinners that are quick (broilers speed cooking times up fyi)
  7. Women could consider washing hair at night to speed up morning preparations
  8. ]

  9. No matter what take an hour or two at night to do nothing but what YOU want to do to relax

Word Press alone hosts 13.9 million blogs according to its own statistics website. Think how many hours we all spend managing blogs and online socialization. On average, most bloggers spend four to six hours per week writing and managing their websites.

You Are Important
As an example, not only do I have a marketing firm, but I have another full time job. I maintain two full time jobs, and I am a wife with other responsibilities. I find time, by cutting myself off even when I need to work more. I save time by auto-tweeting as much as possible and limiting Internet time for tasks such as this, a useful how-to article.

According to the U.S. Bureau of Labor Statistics, most of us spend less than a half hour relaxing or thinking. In fact, most people believe relaxing is watching TV, but that is still stimulation.

Market to your heart’s content. Work hard but rest easy and you’ll improve your overall job performance. Take a deep breath and plan – you’ll feel better and be more productive.


4 Social Media Tools To Smile About

Posted by on Aug 31, 2011 in Blog, Online Marketing, Social Media Bug Bites | 9 comments

4 Social Media Tools To Smile About

Social Media Tools to Live For!

Let’s be honest sometimes simple is best when you are managing your own social media networking. Our Naples Marketing Firm’s social media expert know the tricks of the trade, but even we like simple when time is money.

Social media marketing, naples marketing firm, dreamfly marketing

With social media marketing, planning ahead saves you time so you might be able to put that cell phone down occasionally and put a smile back on your face!

Our Favorite and Easiest Social Media Tools

With these four easy to use tools, you can schedule your status updates, track what impact your messages are having and alter your online strategy with simple research tools. Read this article for simple steps for users of all level

read more

3 Marketing Tips to Weather the Economy

Posted by on Aug 19, 2011 in Blog, Timely Business News | 10 comments

3 Marketing Tips to Weather the Economy

As the U.S. economy shows more volcanic symptoms of a meltdown, debate begins over the financial outlook. The business climate for the 2011 fourth quarter and outlook for 2012 is shaky but manageable.

In this article, you’ll learn 3 Hot Strategic Marketing Tips to Weather the Economy…but first the data you care about: finances.

2011 fourth quarter financials, US financial outlook, business outlook for 2012, naples marketing firm

2011-2012 Economic Weather


In May 2011, President Obama reported unemployment claims were down, but just as quickly on in August CNN reported joblessness had increased at a continuous and alarming rate.

On, Aug. 18, 2011, Bank of America, one of the largest banks, announced a plan for a 3,500 employee lay off by September 2011. United States Postal Service is considering ending 120,000 jobs!

3 Marketing Tips to Weather the Economy

  • Focus on your company’s REAL talent – don’t dilute business
  • Trim marketing but don’t cut it
  • Develop free promotions using free media

….read this article for details

read more

The Truth About Marketing ROI

Posted by on Aug 12, 2011 in Advertising, Blog, Timely Business News | 8 comments

The Truth About Marketing ROI

The Truth About Marketing Value
….is if you don’t market your business your revenues could tank. Marketing success is essential.

Unless your customers are so passionate they are willing to advertise for you through solid and positive referrals, marketing is key to growing business.

You must receive ROI on every single marketing investment otherwise you are wasting time and money!

Calculating ROI
2 + 2= 4
Math is simple, but marketing math can get tricky. We recommend using a simple format.

Learn how to calculate marketing ROI (Return-On-Investment) and learn if your marketing budget is working in your favor.

read more

Learn How to Use QR Codes

Posted by on Jul 28, 2011 in Blog, Graphic Design, Online Marketing | 4 comments

Learn How to Use QR Codes

Defining a QR Code
QR codes are ‘Quick Response Codes’. It’s just like placing a link on your web site, but a QR code appears as an invisible, machine-like link.

naples marketing, marketing strategy, dreamfly marketing

It’s easier to learn by DOING – get out your application-based smart phone (iphone, Androids etc.). Scan the QR code to the right and see where it takes you! It will not install anything on your phone or collect information.

We’ll show you creative uses of QR codes used in marketing strategy.

What can QR codes link to?
It is a way to surprise website visitors or consumers receiving a printed piece with your QR code something very special that perhaps you aren’t sharing with everyone, like an invitation-only web page.

QR codes can link customers to:

  • SMS a message to cell phone users up to 140 characters allowing them to opt in and receiving your promos
  • Plain text to deliver a message
  • A web site – you can create an invitation-only page just for your QR code customers
  • An online document such as a pdf file or e-book
  • A photo
  • Coupons perhaps if you are running ads on Naples’ Bloc Deals or nationwide Groupon

Producing a QR code does nothing unless you call people’s attention to it…learn QR Code strategy here!

read more

Is Direct Mail Marketing Still Relevant?

Posted by on Jul 22, 2011 in Advertising, Blog, Direct Mail | 5 comments

Is Direct Mail Marketing Still Relevant?

The recent obsession with social media marketing and online marketing has left old-school direct mail marketing in the dust. Right?

The truth is that direct mail is still an effective option for many smart multichannel marketers. Even giant companies like Google invest heavily in direct mail marketing each year.

Naive Notions

Are you leaving direct mail out of your marketing mix because you think it’s too expensive?

There’s a naive notion that social media marketing is essentially free when in fact effective social media marketing either involves the investment of a substantial amount of time or a substantial amount of money if you choose to hire a professional. All marketing requires an investment of money, time or both.

Regardless of channel, all successful marketing involves targeting a relevant audience. With this in mind, I wanted to share a few simple ways that you can use good, old direct mail marketing to get more business from your target audience.

Three Ways Direct Marketing Can Work For You

1) Market to Existing Customers:
This is one of the most overlooked opportunities. The sad truth is that MarketingSherpa.com estimates that it costs five to seven times more to acquire a new customer than it does to sell more to an existing customer, yet many businesses have zero dollars invested in marketing to their existing customers.

DREAMFly and I both believe in multi-channel marketing, so learn how to make Direct Mail one of your most affordable marketing tools…read on.

read more

Kick Up Customer Service Standards

Posted by on Jul 14, 2011 in Blog, Customer Service | 6 comments

Kick Up Customer Service Standards

It’s a simple technique to win the hearts and minds of customers.

Customer service must be a well oiled machine so customers become loyal, which is a major challenge in today’s fast market.

The 1, 2, 3 Connect of Customer Service

  1. Create Customer Service Program Standards
  2. Script Staff Phone Call Opening and Closing Comments
  3. Hire Secret Shoppers
  4. Creating Customer Service Standards
    Employees answer the phone friendly, but are you really connecting with customers?

    Standards should include:

    • Number of rings phone must be answered if there’s no automated voicemail service
    • Greeting staff must use when answering the phone
    • Quick answer list for potential questions within reason
    • Closing script for staff to use when ending a phone call
    • Opening and closing statements in email, on the phone or online should include a business’s slogan
    • Follow up phone call guide – when to follow up and when it is not needed
    • Secret shopper program (more discussion later)

    How are you making your customers feel like they are the stars of your company? Find out how by reading this Kickin’ Customer Service article.

    read more

Social Media Business Shake Down

Posted by on Jun 28, 2011 in Blog, Online Marketing, Social Media Bug Bites, Timely Business News | 7 comments

Social Media Business Shake Down

Social Media platforms are changing at a fastclip therefore making it a true challenge to conquer for private users and businesses. Bad news….more changes are looming.

What to Expect

  • Future of Work is in Communities Not Offices
  • Facebook Decreases Business Page Communication
  • Social Horizon is Expanding Adding to Confusion

Location-based social media networking sites are taking over as Facebook complicates functions for businesses with more changes. Read ahead to determine what social media tools will still perform as great marketing tools.

read more

Affordable Marketing: Promotional Swag

Posted by on Jun 23, 2011 in Blog, Business Development, Promotional Products | 9 comments

Affordable Marketing: Promotional Swag

Part three of our Affordable Marketing Series that outlines how promotional products can actually produce a high Return-On-Investment and the most affordable options for promo items to promote your business.

Why use promotional products? They are less costly than expensive advertising and serve as a marching army to boost your brand. Promotional swag leaves a lasting impression with existing and potentially new customers whereas other marketing methods are only as good as long as the consumer keeps the magazine, newspaper etc.

Promotional products or swag, for those less familiar with the term, are customizable branded products that you can leave with customers as a thank you or to earn new business.

Promotional products send business your way and empower existing customers to feel good about the decision they’ve made in choosing your business.

Fun and Affordable Promotional Products
With millions of promotional products to choose from the options are endless for affordably branding your business. This article showcases fun and exciting promotional products you may wish to consider using to save money in marketing without bleeding your business’s budget.

read more

Affordable Marketing: Free News Coverage

Posted by on Jun 12, 2011 in Blog, Business Development, Press Promotions, Public Relations | 8 comments

Affordable Marketing: Free News Coverage

Part 2 of a 3-Part Affordable Marketing Series –
The most important tool you have is your business’s news, its happenings, its deals for customers and your general promotions.

Failing to promote your news through public relations to the media in addition to direct consumer marketing reduces your company’s exposure.

Press releases deliver company news and can be written to reflect current market trends. For example, you might consider including unemployment information in a release related to expanding your own company’s job opportunities.

Quick steps to kicking up your company’s image using free media coverage:

  • Press releases should offer unique news – brainstorm for news ideas about your company
  • Submit your company news to your local newspapers’ business section editor
    Often, this is the easiest way for publishing news of promotions, awards, grants and things of this nature.
  • For events, create news opportunities by bringing on event sponsors and have those sponsors send out press releases about your event as well.

…read more.

read more

Affordable Marketing: Network Your Business Up

Posted by on Jun 7, 2011 in Blog, Business Development, Network Marketing | 3 comments

Affordable Marketing:  Network Your Business Up

3 marketing methods that are free or very low costing that will kick your competition to the side!

Make marketing your business affordable and effective. In this three-part Affordable Marketing Series with the DREAMFly Marketing Magnetics blog, you will learn 3 affordable or free marketing methods to increase business.

  • Part One: Network your business up
  • Part Two: Write a news story for publication
  • Part Three: Use promotional giveaways to leave lasting impressions

This is part one of the three part series and it outlines overcoming fears of networking, how to network and where your business managers and you should be to grow your business. The best free advice you’ll get all day.

read more

Making Business News Newsworthy Part 3


Responding to a Facebook or Twitter ad? Click here.
Subscribe to the DREAMFly Marketing Blog.

Part 3 of a 3 Part Series
Making Business News Newsworthy:

In part 1, readers learned what is classified as newsworthy news. In part 2, readers learned the tricks of writing successful press releases to produce results from media outlets.

In this final part of the series, part 3, learn how to send and where to send that captivating press release to deliver results. Where should it go and how?

Part 3: How to Send a Press Release

  • Establish a list of local media outlets
  • Use free online press release distribution websites
  • Analyze if paid national distribution is cost effective

Establish a list of local media outlets

For small to medium businesses in a city that is a not a major metropolitan area such as New York City or Los Angeles, you should be able to create a media list fairly quickly.

To submit a press release to a newspaper, is fairly simple as most newspaper websites include a news submission area. I recommend creating a distribution email list.

Visit various media outlet’s websites by Google searching “media outlets in [your area]” and identify emails for your media list:

  • Reporters assigned to your news subject
  • Editors over newspaper content – there are many sections
  • Assignment desk emails for television news
  • TV reporters covering your “beat” or area
  • Fax numbers for each media outlet

Creating a list for my area in Naples, Fla. for example took about one to two hours. You also have the option of buying media lists from a number of online providers, just search Google. But unless you are in a very large metropolitan area, it is really a waste of money to pay for a list, as they are often outdated.

Use Free Online Press Release Distribution Websites

Nearly all newspapers allow you to submit for free online and often that works better than emailing attachments. The Associated Press news release submission area, is simple to use. But you cannot attach releases, you must copy and paste them into an email.

Another great site where I have had international interest from press releases is Pitch Engine, an online press release distribution firm. They do not fax media. It is however a site media frequently visit. Although Ezine Articles is a great site, traditional “sales” news releases have trouble getting published and you would need to rewrite your company news just like a reporter would. So I only recommend it to those of you with time on your hands or staff to handle the responsibility.

Analyze if Paid National Distribution is Cost Effective

National distribution of a press release is very costly, especially for a small business, if you pay for it directly with an online source. Hiring a marketing firm such as DREAMFly Marketing makes sending a press release nationwide much more affordable. Think out of your area too! Your marketing firm does not have to be local. We are a Naples, Florida Marketing firm handling clients across the U.S., so look around.

If however your company is developing a cutting edge creation that you know is hitting it big, then it may make sense to invest money to distribute your press release nationally. When you hire a PR firm to distribute nationally, it is more expensive than doing it yourself, unless the firm is handling all sectors of your marketing plan.

Pitch Engine is a free site previously mentioned, but you may also pay between $19.99 and $49.99 for various newsroom plans so your releases never expire. PR Web charges $360 per news release if you want your news to be sent to premiere outlets such as USA Today.

PR Newswire has a lot of hidden costs, although boasts a low subscription fee. It costs $415 to have a logo on a subscriber’s online releases.

The only national distribution site I would confidently recommend for cost effective purposes and news reach is i-newswire. It is reasonably priced between $13.33 and $23.50 per press release and goes to many of the same media outlets as the more expensive distribution programs.

In summary, make sure you news is really news and ensure you are writing your business news just as a reporter would to ensure once you have your media lists, company news publishes seamlessly.

To subscribe to this blog, enter your email into mail champ on the top right of this website. To contact DREAMFly Marketing, click here.


4 Social Media Tools To Smile About

Posted by on Aug 31, 2011 in Blog, Online Marketing, Social Media Bug Bites | 9 comments

4 Social Media Tools To Smile About

Social Media Tools to Live For!

Let’s be honest sometimes simple is best when you are managing your own social media networking. Our Naples Marketing Firm’s social media expert know the tricks of the trade, but even we like simple when time is money.

Social media marketing, naples marketing firm, dreamfly marketing

With social media marketing, planning ahead saves you time so you might be able to put that cell phone down occasionally and put a smile back on your face!

Our Favorite and Easiest Social Media Tools

With these four easy to use tools, you can schedule your status updates, track what impact your messages are having and alter your online strategy with simple research tools. Read this article for simple steps for users of all level

read more

3 Marketing Tips to Weather the Economy

Posted by on Aug 19, 2011 in Blog, Timely Business News | 10 comments

3 Marketing Tips to Weather the Economy

As the U.S. economy shows more volcanic symptoms of a meltdown, debate begins over the financial outlook. The business climate for the 2011 fourth quarter and outlook for 2012 is shaky but manageable.

In this article, you’ll learn 3 Hot Strategic Marketing Tips to Weather the Economy…but first the data you care about: finances.

2011 fourth quarter financials, US financial outlook, business outlook for 2012, naples marketing firm

2011-2012 Economic Weather


In May 2011, President Obama reported unemployment claims were down, but just as quickly on in August CNN reported joblessness had increased at a continuous and alarming rate.

On, Aug. 18, 2011, Bank of America, one of the largest banks, announced a plan for a 3,500 employee lay off by September 2011. United States Postal Service is considering ending 120,000 jobs!

3 Marketing Tips to Weather the Economy

  • Focus on your company’s REAL talent – don’t dilute business
  • Trim marketing but don’t cut it
  • Develop free promotions using free media

….read this article for details

read more

The Truth About Marketing ROI

Posted by on Aug 12, 2011 in Advertising, Blog, Timely Business News | 8 comments

The Truth About Marketing ROI

The Truth About Marketing Value
….is if you don’t market your business your revenues could tank. Marketing success is essential.

Unless your customers are so passionate they are willing to advertise for you through solid and positive referrals, marketing is key to growing business.

You must receive ROI on every single marketing investment otherwise you are wasting time and money!

Calculating ROI
2 + 2= 4
Math is simple, but marketing math can get tricky. We recommend using a simple format.

Learn how to calculate marketing ROI (Return-On-Investment) and learn if your marketing budget is working in your favor.

read more

Learn How to Use QR Codes

Posted by on Jul 28, 2011 in Blog, Graphic Design, Online Marketing | 4 comments

Learn How to Use QR Codes

Defining a QR Code
QR codes are ‘Quick Response Codes’. It’s just like placing a link on your web site, but a QR code appears as an invisible, machine-like link.

naples marketing, marketing strategy, dreamfly marketing

It’s easier to learn by DOING – get out your application-based smart phone (iphone, Androids etc.). Scan the QR code to the right and see where it takes you! It will not install anything on your phone or collect information.

We’ll show you creative uses of QR codes used in marketing strategy.

What can QR codes link to?
It is a way to surprise website visitors or consumers receiving a printed piece with your QR code something very special that perhaps you aren’t sharing with everyone, like an invitation-only web page.

QR codes can link customers to:

  • SMS a message to cell phone users up to 140 characters allowing them to opt in and receiving your promos
  • Plain text to deliver a message
  • A web site – you can create an invitation-only page just for your QR code customers
  • An online document such as a pdf file or e-book
  • A photo
  • Coupons perhaps if you are running ads on Naples’ Bloc Deals or nationwide Groupon

Producing a QR code does nothing unless you call people’s attention to it…learn QR Code strategy here!

read more

Is Direct Mail Marketing Still Relevant?

Posted by on Jul 22, 2011 in Advertising, Blog, Direct Mail | 5 comments

Is Direct Mail Marketing Still Relevant?

The recent obsession with social media marketing and online marketing has left old-school direct mail marketing in the dust. Right?

The truth is that direct mail is still an effective option for many smart multichannel marketers. Even giant companies like Google invest heavily in direct mail marketing each year.

Naive Notions

Are you leaving direct mail out of your marketing mix because you think it’s too expensive?

There’s a naive notion that social media marketing is essentially free when in fact effective social media marketing either involves the investment of a substantial amount of time or a substantial amount of money if you choose to hire a professional. All marketing requires an investment of money, time or both.

Regardless of channel, all successful marketing involves targeting a relevant audience. With this in mind, I wanted to share a few simple ways that you can use good, old direct mail marketing to get more business from your target audience.

Three Ways Direct Marketing Can Work For You

1) Market to Existing Customers:
This is one of the most overlooked opportunities. The sad truth is that MarketingSherpa.com estimates that it costs five to seven times more to acquire a new customer than it does to sell more to an existing customer, yet many businesses have zero dollars invested in marketing to their existing customers.

DREAMFly and I both believe in multi-channel marketing, so learn how to make Direct Mail one of your most affordable marketing tools…read on.

read more

Kick Up Customer Service Standards

Posted by on Jul 14, 2011 in Blog, Customer Service | 6 comments

Kick Up Customer Service Standards

It’s a simple technique to win the hearts and minds of customers.

Customer service must be a well oiled machine so customers become loyal, which is a major challenge in today’s fast market.

The 1, 2, 3 Connect of Customer Service

  1. Create Customer Service Program Standards
  2. Script Staff Phone Call Opening and Closing Comments
  3. Hire Secret Shoppers
  4. Creating Customer Service Standards
    Employees answer the phone friendly, but are you really connecting with customers?

    Standards should include:

    • Number of rings phone must be answered if there’s no automated voicemail service
    • Greeting staff must use when answering the phone
    • Quick answer list for potential questions within reason
    • Closing script for staff to use when ending a phone call
    • Opening and closing statements in email, on the phone or online should include a business’s slogan
    • Follow up phone call guide – when to follow up and when it is not needed
    • Secret shopper program (more discussion later)

    How are you making your customers feel like they are the stars of your company? Find out how by reading this Kickin’ Customer Service article.

    read more

Social Media Business Shake Down

Posted by on Jun 28, 2011 in Blog, Online Marketing, Social Media Bug Bites, Timely Business News | 7 comments

Social Media Business Shake Down

Social Media platforms are changing at a fastclip therefore making it a true challenge to conquer for private users and businesses. Bad news….more changes are looming.

What to Expect

  • Future of Work is in Communities Not Offices
  • Facebook Decreases Business Page Communication
  • Social Horizon is Expanding Adding to Confusion

Location-based social media networking sites are taking over as Facebook complicates functions for businesses with more changes. Read ahead to determine what social media tools will still perform as great marketing tools.

read more

Affordable Marketing: Promotional Swag

Posted by on Jun 23, 2011 in Blog, Business Development, Promotional Products | 9 comments

Affordable Marketing: Promotional Swag

Part three of our Affordable Marketing Series that outlines how promotional products can actually produce a high Return-On-Investment and the most affordable options for promo items to promote your business.

Why use promotional products? They are less costly than expensive advertising and serve as a marching army to boost your brand. Promotional swag leaves a lasting impression with existing and potentially new customers whereas other marketing methods are only as good as long as the consumer keeps the magazine, newspaper etc.

Promotional products or swag, for those less familiar with the term, are customizable branded products that you can leave with customers as a thank you or to earn new business.

Promotional products send business your way and empower existing customers to feel good about the decision they’ve made in choosing your business.

Fun and Affordable Promotional Products
With millions of promotional products to choose from the options are endless for affordably branding your business. This article showcases fun and exciting promotional products you may wish to consider using to save money in marketing without bleeding your business’s budget.

read more

Affordable Marketing: Free News Coverage

Posted by on Jun 12, 2011 in Blog, Business Development, Press Promotions, Public Relations | 8 comments

Affordable Marketing: Free News Coverage

Part 2 of a 3-Part Affordable Marketing Series –
The most important tool you have is your business’s news, its happenings, its deals for customers and your general promotions.

Failing to promote your news through public relations to the media in addition to direct consumer marketing reduces your company’s exposure.

Press releases deliver company news and can be written to reflect current market trends. For example, you might consider including unemployment information in a release related to expanding your own company’s job opportunities.

Quick steps to kicking up your company’s image using free media coverage:

  • Press releases should offer unique news – brainstorm for news ideas about your company
  • Submit your company news to your local newspapers’ business section editor
    Often, this is the easiest way for publishing news of promotions, awards, grants and things of this nature.
  • For events, create news opportunities by bringing on event sponsors and have those sponsors send out press releases about your event as well.

…read more.

read more

Affordable Marketing: Network Your Business Up

Posted by on Jun 7, 2011 in Blog, Business Development, Network Marketing | 3 comments

Affordable Marketing:  Network Your Business Up

3 marketing methods that are free or very low costing that will kick your competition to the side!

Make marketing your business affordable and effective. In this three-part Affordable Marketing Series with the DREAMFly Marketing Magnetics blog, you will learn 3 affordable or free marketing methods to increase business.

  • Part One: Network your business up
  • Part Two: Write a news story for publication
  • Part Three: Use promotional giveaways to leave lasting impressions

This is part one of the three part series and it outlines overcoming fears of networking, how to network and where your business managers and you should be to grow your business. The best free advice you’ll get all day.

read more

Making Business Newsworthy Part 2


Responding to a Facebook or Twitter ad? Click here.

Part 2 of a 3 Part Series
Making Business News Newsworthy:

photo of typing on a keyboard

Subscribe to this blog in the right column’s blog feed subscription box.

In part 1, readers learned how to determine if business news really is news. Click here to view part one.

Part 2: Writing a Capturing News Release

  • Write a release for the public not your company
  • Adhere to the Associated Press Stylebook writing standards
  • Hit readers over the head with a shocking or punchy lead
  • KISS your release, Keep It Simple Stupid
  • Releases should specific to media outlet specialties

Writing Releases for the Public Not Your Company

The best way to explain this is to show an example with comparisons. Below is an example of a lead written with the company in mind:

Anderson Parks is proud to announce the grand opening of its newest park, Green Park, on Sept. 12 at 11 a.m. at 2222 Greenway Circle. This marks a park accomplishment for the department in providing more green space without additional staffing costs.

Below is a better take on the same news keeping readers and news reporters in mind:

Residents and visitors will appreciate Green Park, the newest park in Anderson, Fla., because the park’s preserve will provide an up close experience with a number of wildlife including 42 species of birds. On Sept. 12 at 11 a.m., the Anderson Parks Department will host a grand opening for Green Park located at 2222 Greenway Circle.

The second release told the benefits to the reader of the new park up front, whereas the first lead patted the company on the back. Big difference! The media should be able to copy and paste your news release, and when is the last time a newspaper lead a story with text supporting a company?

Adhere to Associated Press Stylebook Writing Standards

The Associated Press (AP) Stylebook acts as a basic guideline for media writing and make it easier for media to use your releases as written. Highlights of those standards are:

  • Numbers are spelled out one to nine
  • Numbers 10 and above use numerals or a combination thereof
  • Months are spelled out if not used with specific dates
  • Abbreviate Jan. Feb. Aug. Sept. Oct. Nov. Dec. if used with specific dates such as Sept. 1, 2010
  • State abbreviations are specific such as Florida is Fla.
  • Abbreviate St., Blvd., Ave. if with the numeric portion of an address such as 2121 Langly Blvd.

More AP writing rules are answered on the Associated Press website. For immediate online access to the AP Stylebook, click here.

Hit Readers Over the Head With Punch Leads

An over-the-top lead can work, but is not for every news release. An example of one that works:

Imagine for a moment a man is flying through your neighborhood wearing a bright red cape and gold leotard, just as you are outside looking up wondering if there is any way to save your home from foreclosure. Kissimmee, Fla. realtor Paul Antonelli is claiming to be a superhero that will help homeowners get out of trouble.

Clearly, this realtor is not a superhero, but playing off the radio show’s superhero logo sets this press release apart. What is not appropriate as a “punchy” lead is: “Shelter X announces it will euthanize 400 animals this week, if more people do not adopt.” That would prompt people to adopt for the wrong reasons. Be clear with your lead what you are calling readers to do.

KISS Your Release, Keep It Simple Stupid

Most of us fail to follow this very basic writing rule. In a press release, do not include every single detail. Highlight important facts including the who, what, when and where of the news item.

Drive readers to websites or social media sites to connect with you and learn more there.

For contests or deadline-oriented news, always, always, always send out at least three press releases starting four to six weeks in advance.

The first press release of four for Challenge to Change, a weight loss contest with cosmetic surgery as the grand prize, provides basic sign up information and a lot of details.

Subsequent releases will be briefer focusing on contest benefits and deadlines to increase media exposure.

Releases Should Be Specific to Media Outlet Specialties

If you are sending press release to a children’s magazine, the writing should be softer and generally child-focused. The Superhero Realtor press release above, for example would need rewritten as:

Kissimmee-based Realtor Paul Antonelli is hoping his new radio show will save children and families from becoming homeless by providing assistance to families in danger of home foreclosure.

If a magazine you want to have your news published in does not publish long articles, then it may be best to send a personal email to a writer at the magazine instead. This may get you further than a press release.

The final part of the 3-part series for Making Your Business News Newsworthy covers: How to Send a Press Release. If you have questions, click this link to email DREAMFly Marketing.


4 Social Media Tools To Smile About

Posted by on Aug 31, 2011 in Blog, Online Marketing, Social Media Bug Bites | 9 comments

4 Social Media Tools To Smile About

Social Media Tools to Live For!

Let’s be honest sometimes simple is best when you are managing your own social media networking. Our Naples Marketing Firm’s social media expert know the tricks of the trade, but even we like simple when time is money.

Social media marketing, naples marketing firm, dreamfly marketing

With social media marketing, planning ahead saves you time so you might be able to put that cell phone down occasionally and put a smile back on your face!

Our Favorite and Easiest Social Media Tools

With these four easy to use tools, you can schedule your status updates, track what impact your messages are having and alter your online strategy with simple research tools. Read this article for simple steps for users of all level

read more

3 Marketing Tips to Weather the Economy

Posted by on Aug 19, 2011 in Blog, Timely Business News | 10 comments

3 Marketing Tips to Weather the Economy

As the U.S. economy shows more volcanic symptoms of a meltdown, debate begins over the financial outlook. The business climate for the 2011 fourth quarter and outlook for 2012 is shaky but manageable.

In this article, you’ll learn 3 Hot Strategic Marketing Tips to Weather the Economy…but first the data you care about: finances.

2011 fourth quarter financials, US financial outlook, business outlook for 2012, naples marketing firm

2011-2012 Economic Weather


In May 2011, President Obama reported unemployment claims were down, but just as quickly on in August CNN reported joblessness had increased at a continuous and alarming rate.

On, Aug. 18, 2011, Bank of America, one of the largest banks, announced a plan for a 3,500 employee lay off by September 2011. United States Postal Service is considering ending 120,000 jobs!

3 Marketing Tips to Weather the Economy

  • Focus on your company’s REAL talent – don’t dilute business
  • Trim marketing but don’t cut it
  • Develop free promotions using free media

….read this article for details

read more

The Truth About Marketing ROI

Posted by on Aug 12, 2011 in Advertising, Blog, Timely Business News | 8 comments

The Truth About Marketing ROI

The Truth About Marketing Value
….is if you don’t market your business your revenues could tank. Marketing success is essential.

Unless your customers are so passionate they are willing to advertise for you through solid and positive referrals, marketing is key to growing business.

You must receive ROI on every single marketing investment otherwise you are wasting time and money!

Calculating ROI
2 + 2= 4
Math is simple, but marketing math can get tricky. We recommend using a simple format.

Learn how to calculate marketing ROI (Return-On-Investment) and learn if your marketing budget is working in your favor.

read more

Learn How to Use QR Codes

Posted by on Jul 28, 2011 in Blog, Graphic Design, Online Marketing | 4 comments

Learn How to Use QR Codes

Defining a QR Code
QR codes are ‘Quick Response Codes’. It’s just like placing a link on your web site, but a QR code appears as an invisible, machine-like link.

naples marketing, marketing strategy, dreamfly marketing

It’s easier to learn by DOING – get out your application-based smart phone (iphone, Androids etc.). Scan the QR code to the right and see where it takes you! It will not install anything on your phone or collect information.

We’ll show you creative uses of QR codes used in marketing strategy.

What can QR codes link to?
It is a way to surprise website visitors or consumers receiving a printed piece with your QR code something very special that perhaps you aren’t sharing with everyone, like an invitation-only web page.

QR codes can link customers to:

  • SMS a message to cell phone users up to 140 characters allowing them to opt in and receiving your promos
  • Plain text to deliver a message
  • A web site – you can create an invitation-only page just for your QR code customers
  • An online document such as a pdf file or e-book
  • A photo
  • Coupons perhaps if you are running ads on Naples’ Bloc Deals or nationwide Groupon

Producing a QR code does nothing unless you call people’s attention to it…learn QR Code strategy here!

read more

Is Direct Mail Marketing Still Relevant?

Posted by on Jul 22, 2011 in Advertising, Blog, Direct Mail | 5 comments

Is Direct Mail Marketing Still Relevant?

The recent obsession with social media marketing and online marketing has left old-school direct mail marketing in the dust. Right?

The truth is that direct mail is still an effective option for many smart multichannel marketers. Even giant companies like Google invest heavily in direct mail marketing each year.

Naive Notions

Are you leaving direct mail out of your marketing mix because you think it’s too expensive?

There’s a naive notion that social media marketing is essentially free when in fact effective social media marketing either involves the investment of a substantial amount of time or a substantial amount of money if you choose to hire a professional. All marketing requires an investment of money, time or both.

Regardless of channel, all successful marketing involves targeting a relevant audience. With this in mind, I wanted to share a few simple ways that you can use good, old direct mail marketing to get more business from your target audience.

Three Ways Direct Marketing Can Work For You

1) Market to Existing Customers:
This is one of the most overlooked opportunities. The sad truth is that MarketingSherpa.com estimates that it costs five to seven times more to acquire a new customer than it does to sell more to an existing customer, yet many businesses have zero dollars invested in marketing to their existing customers.

DREAMFly and I both believe in multi-channel marketing, so learn how to make Direct Mail one of your most affordable marketing tools…read on.

read more

Kick Up Customer Service Standards

Posted by on Jul 14, 2011 in Blog, Customer Service | 6 comments

Kick Up Customer Service Standards

It’s a simple technique to win the hearts and minds of customers.

Customer service must be a well oiled machine so customers become loyal, which is a major challenge in today’s fast market.

The 1, 2, 3 Connect of Customer Service

  1. Create Customer Service Program Standards
  2. Script Staff Phone Call Opening and Closing Comments
  3. Hire Secret Shoppers
  4. Creating Customer Service Standards
    Employees answer the phone friendly, but are you really connecting with customers?

    Standards should include:

    • Number of rings phone must be answered if there’s no automated voicemail service
    • Greeting staff must use when answering the phone
    • Quick answer list for potential questions within reason
    • Closing script for staff to use when ending a phone call
    • Opening and closing statements in email, on the phone or online should include a business’s slogan
    • Follow up phone call guide – when to follow up and when it is not needed
    • Secret shopper program (more discussion later)

    How are you making your customers feel like they are the stars of your company? Find out how by reading this Kickin’ Customer Service article.

    read more

Social Media Business Shake Down

Posted by on Jun 28, 2011 in Blog, Online Marketing, Social Media Bug Bites, Timely Business News | 7 comments

Social Media Business Shake Down

Social Media platforms are changing at a fastclip therefore making it a true challenge to conquer for private users and businesses. Bad news….more changes are looming.

What to Expect

  • Future of Work is in Communities Not Offices
  • Facebook Decreases Business Page Communication
  • Social Horizon is Expanding Adding to Confusion

Location-based social media networking sites are taking over as Facebook complicates functions for businesses with more changes. Read ahead to determine what social media tools will still perform as great marketing tools.

read more

Affordable Marketing: Promotional Swag

Posted by on Jun 23, 2011 in Blog, Business Development, Promotional Products | 9 comments

Affordable Marketing: Promotional Swag

Part three of our Affordable Marketing Series that outlines how promotional products can actually produce a high Return-On-Investment and the most affordable options for promo items to promote your business.

Why use promotional products? They are less costly than expensive advertising and serve as a marching army to boost your brand. Promotional swag leaves a lasting impression with existing and potentially new customers whereas other marketing methods are only as good as long as the consumer keeps the magazine, newspaper etc.

Promotional products or swag, for those less familiar with the term, are customizable branded products that you can leave with customers as a thank you or to earn new business.

Promotional products send business your way and empower existing customers to feel good about the decision they’ve made in choosing your business.

Fun and Affordable Promotional Products
With millions of promotional products to choose from the options are endless for affordably branding your business. This article showcases fun and exciting promotional products you may wish to consider using to save money in marketing without bleeding your business’s budget.

read more

Affordable Marketing: Free News Coverage

Posted by on Jun 12, 2011 in Blog, Business Development, Press Promotions, Public Relations | 8 comments

Affordable Marketing: Free News Coverage

Part 2 of a 3-Part Affordable Marketing Series –
The most important tool you have is your business’s news, its happenings, its deals for customers and your general promotions.

Failing to promote your news through public relations to the media in addition to direct consumer marketing reduces your company’s exposure.

Press releases deliver company news and can be written to reflect current market trends. For example, you might consider including unemployment information in a release related to expanding your own company’s job opportunities.

Quick steps to kicking up your company’s image using free media coverage:

  • Press releases should offer unique news – brainstorm for news ideas about your company
  • Submit your company news to your local newspapers’ business section editor
    Often, this is the easiest way for publishing news of promotions, awards, grants and things of this nature.
  • For events, create news opportunities by bringing on event sponsors and have those sponsors send out press releases about your event as well.

…read more.

read more

Affordable Marketing: Network Your Business Up

Posted by on Jun 7, 2011 in Blog, Business Development, Network Marketing | 3 comments

Affordable Marketing:  Network Your Business Up

3 marketing methods that are free or very low costing that will kick your competition to the side!

Make marketing your business affordable and effective. In this three-part Affordable Marketing Series with the DREAMFly Marketing Magnetics blog, you will learn 3 affordable or free marketing methods to increase business.

  • Part One: Network your business up
  • Part Two: Write a news story for publication
  • Part Three: Use promotional giveaways to leave lasting impressions

This is part one of the three part series and it outlines overcoming fears of networking, how to network and where your business managers and you should be to grow your business. The best free advice you’ll get all day.

read more

Making Business Newsworthy Part 1


Responding to a Facebook or Twitter ad? Click here.

Part 1 of a 3 Part Series
Making Business News Newsworthy:

This 3 part series will be published over 4 weeks, so make sure to subscribe so you receive a full picture view of how to successfully make your business newsworthy.

PART 1: Learning What is Newsworthy

I can promise you there is only rule to obtaining media coverage:Make your business’s accomplishment newsworthy.

Most of you believe you can accomplish that one task easily, but you are mistaken. In fact, most business owners and managers are so close to the business, they tend to think every accomplishment is newsworthy.  If that’s true, why aren’t news reporters pounding down your door? As a marketing professional for 11 years and former television reporter and freelance journalist (1998-2004), I will provide you with some solid, easy to follow tips on how to turn your regular business updates into news flashes.

4 questions to gauge if your news is really news:

  1. Is it controversial or does it have interest for others outside your regular customers?
  2. Does it benefit the community or a group of people positively or negatively?
  3. Will it prompt comments or discussion within the community?
  4. Should anyone care except you (the owner)?

To be controversial or not to be

Controversy good and bad believe it or not will produce news and very often it has been said bad news coverage can actually be good news coverage. The exception to this rule would be extremely bad news that has an adverse effect on the population such as BP’s oil spill.

A good example of bad news that prompted bad and good news coverage and helped a company is Tylenol’s recall some years ago that actually improved company sales.

To benefit the community or not to benefit

If your business’s news will help others in the community or prove interesting, then it might be newsworthy. For example, if Shoney’s or Perkins offered free meals for a full week to anyone that would be newsworthy, because during these economic times many families are struggling to feed themselves.

What would NOT be newsworthy is a story about a park throwing a community open house to connect people with services. Why not you ask? Because there is no wow factor – it’s just an event.Another newsworthy “benefit” story example is if a fitness trainer were to say give away $5,000 to the biggest loser for a weight loss competition in a city rated at the top of the obesity or unhealthy lists.

News that prompts community comments good and bad

Remember this above all else. Even if people are outraged at your news, (maybe you are closing a factory or raising prices) news coverage is still news coverage.  Very often, outrage can route right back around into solid, good news about your business.

Many businesses fear bad media coverage as a result of a negative announcement. You CANNOT CONTROL WHAT THE MEDIA WRITES. What you can control is what you say and how you say it.

Example: local park where I live had some employees leave a special needs teen in a hot car for a couple of hours purely by accident – media was all over it – but the park system handled it brilliantly by investigating the incident, temporarily suspending employees, meeting with the teen’s parents and honestly answering the media’s questions.  Controversial news became “what the park did right” news.

Should anyone care about the news but you?

Sure your new tanning beds, your new car washing services or your restaurant’s new dish may be interesting to you, but who else really cares about it unless you give them a reason to care?

If you want to send out a press release to give your business a pat on the back, you are not going to get media coverage.

Examples of stories that made news because people cared:

  • Collier County animal shelter announced a potential end to pet adoptions if the budget was cut
  • A state announces increases to sales or income taxes
  • Oil drilling off Florida shores

General examples of what is newsworthy in today’s news climate:

  • A business closing after being open for more than 30 years
  • A business laying off people, even if it’s fewer than 10
  • Businesses offering discounts or day of free service for unemployed
  • Free gift or prize without purchase
  • Food giveaways
  • New business or expansion of a business in this economic turmoil
  • Animals – always news regardless
  • Kids – always news if it has to do with helping them, raising money or special needs children

Use the above as a guide to identify where your news falls – on the floor or hits the paper?

Part 1 is long but it is important to understand what makes news, before moving on to Part 2: Writing a Capturing Press Release.


4 Social Media Tools To Smile About

Posted by on Aug 31, 2011 in Blog, Online Marketing, Social Media Bug Bites | 9 comments

4 Social Media Tools To Smile About

Social Media Tools to Live For!

Let’s be honest sometimes simple is best when you are managing your own social media networking. Our Naples Marketing Firm’s social media expert know the tricks of the trade, but even we like simple when time is money.

Social media marketing, naples marketing firm, dreamfly marketing

With social media marketing, planning ahead saves you time so you might be able to put that cell phone down occasionally and put a smile back on your face!

Our Favorite and Easiest Social Media Tools

With these four easy to use tools, you can schedule your status updates, track what impact your messages are having and alter your online strategy with simple research tools. Read this article for simple steps for users of all level

read more

3 Marketing Tips to Weather the Economy

Posted by on Aug 19, 2011 in Blog, Timely Business News | 10 comments

3 Marketing Tips to Weather the Economy

As the U.S. economy shows more volcanic symptoms of a meltdown, debate begins over the financial outlook. The business climate for the 2011 fourth quarter and outlook for 2012 is shaky but manageable.

In this article, you’ll learn 3 Hot Strategic Marketing Tips to Weather the Economy…but first the data you care about: finances.

2011 fourth quarter financials, US financial outlook, business outlook for 2012, naples marketing firm

2011-2012 Economic Weather


In May 2011, President Obama reported unemployment claims were down, but just as quickly on in August CNN reported joblessness had increased at a continuous and alarming rate.

On, Aug. 18, 2011, Bank of America, one of the largest banks, announced a plan for a 3,500 employee lay off by September 2011. United States Postal Service is considering ending 120,000 jobs!

3 Marketing Tips to Weather the Economy

  • Focus on your company’s REAL talent – don’t dilute business
  • Trim marketing but don’t cut it
  • Develop free promotions using free media

….read this article for details

read more

The Truth About Marketing ROI

Posted by on Aug 12, 2011 in Advertising, Blog, Timely Business News | 8 comments

The Truth About Marketing ROI

The Truth About Marketing Value
….is if you don’t market your business your revenues could tank. Marketing success is essential.

Unless your customers are so passionate they are willing to advertise for you through solid and positive referrals, marketing is key to growing business.

You must receive ROI on every single marketing investment otherwise you are wasting time and money!

Calculating ROI
2 + 2= 4
Math is simple, but marketing math can get tricky. We recommend using a simple format.

Learn how to calculate marketing ROI (Return-On-Investment) and learn if your marketing budget is working in your favor.

read more

Learn How to Use QR Codes

Posted by on Jul 28, 2011 in Blog, Graphic Design, Online Marketing | 4 comments

Learn How to Use QR Codes

Defining a QR Code
QR codes are ‘Quick Response Codes’. It’s just like placing a link on your web site, but a QR code appears as an invisible, machine-like link.

naples marketing, marketing strategy, dreamfly marketing

It’s easier to learn by DOING – get out your application-based smart phone (iphone, Androids etc.). Scan the QR code to the right and see where it takes you! It will not install anything on your phone or collect information.

We’ll show you creative uses of QR codes used in marketing strategy.

What can QR codes link to?
It is a way to surprise website visitors or consumers receiving a printed piece with your QR code something very special that perhaps you aren’t sharing with everyone, like an invitation-only web page.

QR codes can link customers to:

  • SMS a message to cell phone users up to 140 characters allowing them to opt in and receiving your promos
  • Plain text to deliver a message
  • A web site – you can create an invitation-only page just for your QR code customers
  • An online document such as a pdf file or e-book
  • A photo
  • Coupons perhaps if you are running ads on Naples’ Bloc Deals or nationwide Groupon

Producing a QR code does nothing unless you call people’s attention to it…learn QR Code strategy here!

read more

Is Direct Mail Marketing Still Relevant?

Posted by on Jul 22, 2011 in Advertising, Blog, Direct Mail | 5 comments

Is Direct Mail Marketing Still Relevant?

The recent obsession with social media marketing and online marketing has left old-school direct mail marketing in the dust. Right?

The truth is that direct mail is still an effective option for many smart multichannel marketers. Even giant companies like Google invest heavily in direct mail marketing each year.

Naive Notions

Are you leaving direct mail out of your marketing mix because you think it’s too expensive?

There’s a naive notion that social media marketing is essentially free when in fact effective social media marketing either involves the investment of a substantial amount of time or a substantial amount of money if you choose to hire a professional. All marketing requires an investment of money, time or both.

Regardless of channel, all successful marketing involves targeting a relevant audience. With this in mind, I wanted to share a few simple ways that you can use good, old direct mail marketing to get more business from your target audience.

Three Ways Direct Marketing Can Work For You

1) Market to Existing Customers:
This is one of the most overlooked opportunities. The sad truth is that MarketingSherpa.com estimates that it costs five to seven times more to acquire a new customer than it does to sell more to an existing customer, yet many businesses have zero dollars invested in marketing to their existing customers.

DREAMFly and I both believe in multi-channel marketing, so learn how to make Direct Mail one of your most affordable marketing tools…read on.

read more

Kick Up Customer Service Standards

Posted by on Jul 14, 2011 in Blog, Customer Service | 6 comments

Kick Up Customer Service Standards

It’s a simple technique to win the hearts and minds of customers.

Customer service must be a well oiled machine so customers become loyal, which is a major challenge in today’s fast market.

The 1, 2, 3 Connect of Customer Service

  1. Create Customer Service Program Standards
  2. Script Staff Phone Call Opening and Closing Comments
  3. Hire Secret Shoppers
  4. Creating Customer Service Standards
    Employees answer the phone friendly, but are you really connecting with customers?

    Standards should include:

    • Number of rings phone must be answered if there’s no automated voicemail service
    • Greeting staff must use when answering the phone
    • Quick answer list for potential questions within reason
    • Closing script for staff to use when ending a phone call
    • Opening and closing statements in email, on the phone or online should include a business’s slogan
    • Follow up phone call guide – when to follow up and when it is not needed
    • Secret shopper program (more discussion later)

    How are you making your customers feel like they are the stars of your company? Find out how by reading this Kickin’ Customer Service article.

    read more

Social Media Business Shake Down

Posted by on Jun 28, 2011 in Blog, Online Marketing, Social Media Bug Bites, Timely Business News | 7 comments

Social Media Business Shake Down

Social Media platforms are changing at a fastclip therefore making it a true challenge to conquer for private users and businesses. Bad news….more changes are looming.

What to Expect

  • Future of Work is in Communities Not Offices
  • Facebook Decreases Business Page Communication
  • Social Horizon is Expanding Adding to Confusion

Location-based social media networking sites are taking over as Facebook complicates functions for businesses with more changes. Read ahead to determine what social media tools will still perform as great marketing tools.

read more

Affordable Marketing: Promotional Swag

Posted by on Jun 23, 2011 in Blog, Business Development, Promotional Products | 9 comments

Affordable Marketing: Promotional Swag

Part three of our Affordable Marketing Series that outlines how promotional products can actually produce a high Return-On-Investment and the most affordable options for promo items to promote your business.

Why use promotional products? They are less costly than expensive advertising and serve as a marching army to boost your brand. Promotional swag leaves a lasting impression with existing and potentially new customers whereas other marketing methods are only as good as long as the consumer keeps the magazine, newspaper etc.

Promotional products or swag, for those less familiar with the term, are customizable branded products that you can leave with customers as a thank you or to earn new business.

Promotional products send business your way and empower existing customers to feel good about the decision they’ve made in choosing your business.

Fun and Affordable Promotional Products
With millions of promotional products to choose from the options are endless for affordably branding your business. This article showcases fun and exciting promotional products you may wish to consider using to save money in marketing without bleeding your business’s budget.

read more

Affordable Marketing: Free News Coverage

Posted by on Jun 12, 2011 in Blog, Business Development, Press Promotions, Public Relations | 8 comments

Affordable Marketing: Free News Coverage

Part 2 of a 3-Part Affordable Marketing Series –
The most important tool you have is your business’s news, its happenings, its deals for customers and your general promotions.

Failing to promote your news through public relations to the media in addition to direct consumer marketing reduces your company’s exposure.

Press releases deliver company news and can be written to reflect current market trends. For example, you might consider including unemployment information in a release related to expanding your own company’s job opportunities.

Quick steps to kicking up your company’s image using free media coverage:

  • Press releases should offer unique news – brainstorm for news ideas about your company
  • Submit your company news to your local newspapers’ business section editor
    Often, this is the easiest way for publishing news of promotions, awards, grants and things of this nature.
  • For events, create news opportunities by bringing on event sponsors and have those sponsors send out press releases about your event as well.

…read more.

read more

Affordable Marketing: Network Your Business Up

Posted by on Jun 7, 2011 in Blog, Business Development, Network Marketing | 3 comments

Affordable Marketing:  Network Your Business Up

3 marketing methods that are free or very low costing that will kick your competition to the side!

Make marketing your business affordable and effective. In this three-part Affordable Marketing Series with the DREAMFly Marketing Magnetics blog, you will learn 3 affordable or free marketing methods to increase business.

  • Part One: Network your business up
  • Part Two: Write a news story for publication
  • Part Three: Use promotional giveaways to leave lasting impressions

This is part one of the three part series and it outlines overcoming fears of networking, how to network and where your business managers and you should be to grow your business. The best free advice you’ll get all day.

read more

Creating Business Names and Logos


Recommend Us On Google

This blog will cover three keys to opening your own business:

  1. Naming Your Business: How to Choose a Name
  2. Logo Creation: Necessary or not?

Naming Your Business: How to Choose a Name

We all like to be creative especially when we are passionate about something such as opening up our own business, but how do you choose the name of a business?

You would think you would just choose items or words you like and it would be simple, right? Wrong! Aside from finding a name that you like, you have to find a name that is not copyrighted, trademarked or taken on the web if you want to have a web site – otherwise you could be in for an uphill battle.

For example, my name is Camden Smith and I wanted to name my business Camden Communications, but it was already trademarked and the domain was taken so clearly choosing that name would have created unnecessary road blocks to building my business.

First, to find a name you should build a word list of words you like that describe how you feel about your company or how you want customers to feel. Choose words that give a visual picture.

Once you have words you like start combining them with a term that describes your business such as inspection, marketing or whatever activity/service your business provides. The name has to be creative but it has to be understood.

My marketing firm, which I just opened, is called DREAMFly Marketing, but I didn’t arrive at that name willingly. I started with DREAMFly Design and Communication, but quickly learned on LinkedIn that some people thought communication referred to cell phone sales or telemarketing.

After you have two or three business names in the running, then you must search to see if the business is trademarked. To do this, you can search on www.trademarkia.com and you may also apply there for a trademark. The way around these big trademark fees is to copyright the business name in your state.

The last thing you have to do before deciding to officially launch your business is search www.godaddy.com or another web site sales site and see if the url you would need for a web site is actually available. If it is not available, you may need to rethink the name you have your heart set on. Clearly, www.dreamflydesignandcommuncation.com would have been a ridiculous web address.

So, you’ve named your business now. How does it sound? Strong? Passive? Aggressive? How do you want customers to feel about your business and what do you want them to picture in their minds when they hear the name?

Ask friends what they think about your business name and ask them what picture they have in their head when they hear the name. You will know if you’ve chosen the right name.

I asked probably 20 people what they thought about DREAMFly Marketing and every single person said they had the visual picture of flying to their dreams – bingo! Choosing a company name that describes what you do is just as important as one that creates a positive picture in people’s minds.

Logo Creation: Necessary or Not

Without a logo your business name will very simply look like letterhead

Who will that appeal to? If you are doing a business like pet sitting out of your home, you may think it isn’t necessary to have a logo, but if you plan on advertising and designing a web site and business cards, you should have a graphic design that is consistent in all of your marketing work.

You can pay $199 or more for a logo design and trust me you get what you pay for…but it really depends on what kind of logo you need. As a marketing professional, I suggest you use your best judgment – a logo may be something you can wait on whereas applying for a TAX ID and an Limited Liability Corporation application is something that must be immediate.

Although my marketing firm handles graphic design for advertising and brochures, we are not a logo design company. Do not make the mistake of thinking you are a logo designer if you are in fact not a logo designer. This could in fact hurt your business. Most clip art cannot be used in a logo legally.

I personally like www.logonerds.com, because the price is right and the designs don’t use tons of clipart but maintians a rich 3D feel to them. Another good site is www.logomojo.com, but the prices are more expensive ($199) for the same amount of work from Logo Nerds ($68). Choose what is right for the company look you want and need and the price that fits your budget.

How You Plan Determines Your Success

Starting a business is the simple part, but marketing it to clients is challenging. Always remember you start marketing your business, the minute you start thinking about developing it, because you are talking to friends and family about it and contacting other professionals for advice.

Choose a strong, understandable name that can be trademarked and set up as a web site. Make sure to create a logo so that it sets you apart….the rest is up to you. I hope my lessons in this process help you make great choices. Please share this people you feel this may help.

You are welcome to email me at Camden@Dreamflymarketing.com.


4 Social Media Tools To Smile About

Posted by on Aug 31, 2011 in Blog, Online Marketing, Social Media Bug Bites | 9 comments

4 Social Media Tools To Smile About

Social Media Tools to Live For!

Let’s be honest sometimes simple is best when you are managing your own social media networking. Our Naples Marketing Firm’s social media expert know the tricks of the trade, but even we like simple when time is money.

Social media marketing, naples marketing firm, dreamfly marketing

With social media marketing, planning ahead saves you time so you might be able to put that cell phone down occasionally and put a smile back on your face!

Our Favorite and Easiest Social Media Tools

With these four easy to use tools, you can schedule your status updates, track what impact your messages are having and alter your online strategy with simple research tools. Read this article for simple steps for users of all level

read more

3 Marketing Tips to Weather the Economy

Posted by on Aug 19, 2011 in Blog, Timely Business News | 10 comments

3 Marketing Tips to Weather the Economy

As the U.S. economy shows more volcanic symptoms of a meltdown, debate begins over the financial outlook. The business climate for the 2011 fourth quarter and outlook for 2012 is shaky but manageable.

In this article, you’ll learn 3 Hot Strategic Marketing Tips to Weather the Economy…but first the data you care about: finances.

2011 fourth quarter financials, US financial outlook, business outlook for 2012, naples marketing firm

2011-2012 Economic Weather


In May 2011, President Obama reported unemployment claims were down, but just as quickly on in August CNN reported joblessness had increased at a continuous and alarming rate.

On, Aug. 18, 2011, Bank of America, one of the largest banks, announced a plan for a 3,500 employee lay off by September 2011. United States Postal Service is considering ending 120,000 jobs!

3 Marketing Tips to Weather the Economy

  • Focus on your company’s REAL talent – don’t dilute business
  • Trim marketing but don’t cut it
  • Develop free promotions using free media

….read this article for details

read more

The Truth About Marketing ROI

Posted by on Aug 12, 2011 in Advertising, Blog, Timely Business News | 8 comments

The Truth About Marketing ROI

The Truth About Marketing Value
….is if you don’t market your business your revenues could tank. Marketing success is essential.

Unless your customers are so passionate they are willing to advertise for you through solid and positive referrals, marketing is key to growing business.

You must receive ROI on every single marketing investment otherwise you are wasting time and money!

Calculating ROI
2 + 2= 4
Math is simple, but marketing math can get tricky. We recommend using a simple format.

Learn how to calculate marketing ROI (Return-On-Investment) and learn if your marketing budget is working in your favor.

read more

Learn How to Use QR Codes

Posted by on Jul 28, 2011 in Blog, Graphic Design, Online Marketing | 4 comments

Learn How to Use QR Codes

Defining a QR Code
QR codes are ‘Quick Response Codes’. It’s just like placing a link on your web site, but a QR code appears as an invisible, machine-like link.

naples marketing, marketing strategy, dreamfly marketing

It’s easier to learn by DOING – get out your application-based smart phone (iphone, Androids etc.). Scan the QR code to the right and see where it takes you! It will not install anything on your phone or collect information.

We’ll show you creative uses of QR codes used in marketing strategy.

What can QR codes link to?
It is a way to surprise website visitors or consumers receiving a printed piece with your QR code something very special that perhaps you aren’t sharing with everyone, like an invitation-only web page.

QR codes can link customers to:

  • SMS a message to cell phone users up to 140 characters allowing them to opt in and receiving your promos
  • Plain text to deliver a message
  • A web site – you can create an invitation-only page just for your QR code customers
  • An online document such as a pdf file or e-book
  • A photo
  • Coupons perhaps if you are running ads on Naples’ Bloc Deals or nationwide Groupon

Producing a QR code does nothing unless you call people’s attention to it…learn QR Code strategy here!

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Is Direct Mail Marketing Still Relevant?

Posted by on Jul 22, 2011 in Advertising, Blog, Direct Mail | 5 comments

Is Direct Mail Marketing Still Relevant?

The recent obsession with social media marketing and online marketing has left old-school direct mail marketing in the dust. Right?

The truth is that direct mail is still an effective option for many smart multichannel marketers. Even giant companies like Google invest heavily in direct mail marketing each year.

Naive Notions

Are you leaving direct mail out of your marketing mix because you think it’s too expensive?

There’s a naive notion that social media marketing is essentially free when in fact effective social media marketing either involves the investment of a substantial amount of time or a substantial amount of money if you choose to hire a professional. All marketing requires an investment of money, time or both.

Regardless of channel, all successful marketing involves targeting a relevant audience. With this in mind, I wanted to share a few simple ways that you can use good, old direct mail marketing to get more business from your target audience.

Three Ways Direct Marketing Can Work For You

1) Market to Existing Customers:
This is one of the most overlooked opportunities. The sad truth is that MarketingSherpa.com estimates that it costs five to seven times more to acquire a new customer than it does to sell more to an existing customer, yet many businesses have zero dollars invested in marketing to their existing customers.

DREAMFly and I both believe in multi-channel marketing, so learn how to make Direct Mail one of your most affordable marketing tools…read on.

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Kick Up Customer Service Standards

Posted by on Jul 14, 2011 in Blog, Customer Service | 6 comments

Kick Up Customer Service Standards

It’s a simple technique to win the hearts and minds of customers.

Customer service must be a well oiled machine so customers become loyal, which is a major challenge in today’s fast market.

The 1, 2, 3 Connect of Customer Service

  1. Create Customer Service Program Standards
  2. Script Staff Phone Call Opening and Closing Comments
  3. Hire Secret Shoppers
  4. Creating Customer Service Standards
    Employees answer the phone friendly, but are you really connecting with customers?

    Standards should include:

    • Number of rings phone must be answered if there’s no automated voicemail service
    • Greeting staff must use when answering the phone
    • Quick answer list for potential questions within reason
    • Closing script for staff to use when ending a phone call
    • Opening and closing statements in email, on the phone or online should include a business’s slogan
    • Follow up phone call guide – when to follow up and when it is not needed
    • Secret shopper program (more discussion later)

    How are you making your customers feel like they are the stars of your company? Find out how by reading this Kickin’ Customer Service article.

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Social Media Business Shake Down

Posted by on Jun 28, 2011 in Blog, Online Marketing, Social Media Bug Bites, Timely Business News | 7 comments

Social Media Business Shake Down

Social Media platforms are changing at a fastclip therefore making it a true challenge to conquer for private users and businesses. Bad news….more changes are looming.

What to Expect

  • Future of Work is in Communities Not Offices
  • Facebook Decreases Business Page Communication
  • Social Horizon is Expanding Adding to Confusion

Location-based social media networking sites are taking over as Facebook complicates functions for businesses with more changes. Read ahead to determine what social media tools will still perform as great marketing tools.

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Affordable Marketing: Promotional Swag

Posted by on Jun 23, 2011 in Blog, Business Development, Promotional Products | 9 comments

Affordable Marketing: Promotional Swag

Part three of our Affordable Marketing Series that outlines how promotional products can actually produce a high Return-On-Investment and the most affordable options for promo items to promote your business.

Why use promotional products? They are less costly than expensive advertising and serve as a marching army to boost your brand. Promotional swag leaves a lasting impression with existing and potentially new customers whereas other marketing methods are only as good as long as the consumer keeps the magazine, newspaper etc.

Promotional products or swag, for those less familiar with the term, are customizable branded products that you can leave with customers as a thank you or to earn new business.

Promotional products send business your way and empower existing customers to feel good about the decision they’ve made in choosing your business.

Fun and Affordable Promotional Products
With millions of promotional products to choose from the options are endless for affordably branding your business. This article showcases fun and exciting promotional products you may wish to consider using to save money in marketing without bleeding your business’s budget.

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Affordable Marketing: Free News Coverage

Posted by on Jun 12, 2011 in Blog, Business Development, Press Promotions, Public Relations | 8 comments

Affordable Marketing: Free News Coverage

Part 2 of a 3-Part Affordable Marketing Series –
The most important tool you have is your business’s news, its happenings, its deals for customers and your general promotions.

Failing to promote your news through public relations to the media in addition to direct consumer marketing reduces your company’s exposure.

Press releases deliver company news and can be written to reflect current market trends. For example, you might consider including unemployment information in a release related to expanding your own company’s job opportunities.

Quick steps to kicking up your company’s image using free media coverage:

  • Press releases should offer unique news – brainstorm for news ideas about your company
  • Submit your company news to your local newspapers’ business section editor
    Often, this is the easiest way for publishing news of promotions, awards, grants and things of this nature.
  • For events, create news opportunities by bringing on event sponsors and have those sponsors send out press releases about your event as well.

…read more.

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Affordable Marketing: Network Your Business Up

Posted by on Jun 7, 2011 in Blog, Business Development, Network Marketing | 3 comments

Affordable Marketing:  Network Your Business Up

3 marketing methods that are free or very low costing that will kick your competition to the side!

Make marketing your business affordable and effective. In this three-part Affordable Marketing Series with the DREAMFly Marketing Magnetics blog, you will learn 3 affordable or free marketing methods to increase business.

  • Part One: Network your business up
  • Part Two: Write a news story for publication
  • Part Three: Use promotional giveaways to leave lasting impressions

This is part one of the three part series and it outlines overcoming fears of networking, how to network and where your business managers and you should be to grow your business. The best free advice you’ll get all day.

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