Affordable Marketing: Network Your Business Up


3 Affordable Marketing Methods to Promote Business

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Naples marketing firm DREAMFly Marketing brings 3 ways to market your business for free or lower costs. Kick your competition to the side with effective and affordable marketing!

In this three-part Affordable Marketing Series, learn 3 affordable or free marketing methods to increase business.

Network Your Business Up
What’s That Mean?

affordable networking, naples marketing firm, free marketing

Get out of your circle and expand who you are selling to by networking!


Sitting in an office and rarely attending local business events will do more harm than good to your business. The days of opening a business and your friends flooding your doors with clients are over.

Now, networking is what often takes a small business and establishes it as the Mecca in its local industry. Let’s face it networking can feel uncomfortable, because you’re business developing with people you have possibly never met previously.

Like mobile games are slowing down the sales of traditional gaming machines, so too is networking ending the traditional “build it and they will come” business operation. The most effective and affordable marketing tool is networking making it an obvious #1 in our three-part Affordable Marketing Series.

Overcoming the Fears of Networking:

  • Listening to others brag about themselves can be a drag
    - Learn that your story is just as important as others and tell it!
  • Clinging to people you know is easier than meeting new connections
    - Make a deal with yourself to talk more than 5 minutes to at least 5 people at each networking event. You’ll begin to see a difference in the awareness about you and your business.
  • Getting out of the house or office and being on the move
    Find yourself wanting to sit comfortably in your office? Snap out of it and get on the move and start networking.
  • Talking to People you don’t know
    Walking up to someone and introducing yourself, even if you have an outgoing personality, can be unnerving. The best way to get over it is to have your business cards in hand, walk right up and introduce yourself by asking what the person’s business is and saying you would like to learn about their business. This opens up a positive conversation.

If we’re telling the truth about networking, the bottom line is expert networkers know how to make others feel like their talk was really valued by the other person. How do you do this? Network just like you marketing your business, delivering a consistent and positive message selling your services without sounding like a salesperson.

No one likes to listen to others talk non-stop about themselves, so the trick to networking is to take the extra step and introduce your new found networking buddies to each other and connect other business people.

Where to Network:

  • Local Chamber events
  • Local public relations or marketing organization events such as Southwest Florida’s American Marketing Association, Florida Public Relations Association and Public Relations Association of Collier County to name just a few marketing groups in Naples, Fla.
  • Get involved with business groups such as Lee-Collier Business Women or business oriented groups in your area.
    Expanding networking to business professionals outside of your business’s industry will exponentially grow the awareness about your company and increase referrals more quickly.
  • Now you know where to go and how to break your fears – get out there and talk about your business! You are your best salesperson.

    The most affordable marketing tool is networking. Instead of trying to land a bigger job, look at networking as the opportunity to triple your business with bigger sales and to help other business owners as well.

    You can help others and help yourself. It’s just that simple.

    Next in this series, a fantastic outline of promotional products you can customize to hand out and leave lasting impressions with existing and potentially new customers. It’s as easy as 1, 2, 3.

    For additional information about this article’s subject, contact DREAMFly Marketing.


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Network Marketing Tips: Selling! Why Are We So Afraid of This Word?


What is the BIG DEAL about selling?

I hear it all the time in the network marketing industry, “We are not selling.” People in the selling business try to convince people, and we don’t convince anyone. We “refer,” or “help” others.

I am not against using the word helping instead of the word selling, especially when doing so as a means of assisting you psychologically with how you approach prospects for your network marketing business. But, the fact remains, we are still selling.

What is all the fuss about?

Make no mistake about it! Network Marketing is a form of selling. Not that there’s anything wrong with that.

Now before you get excited, let me explain. I agree that network marketers are not traditional sales people. Being a “salesperson” involves a great deal convincing others to purchase a product or service. It is a very hard-driven, commissioned-based industry. Chances are, if you don’t make the sale, you go home, figuratively speaking.

In the network marketing industry, we are definitely not trying to convince anyone to become involved with our business. Because if you have to convince them to join your business, you will most definitely have to convince them to work. And who has time for that?

The network marketing industry is a referral business. Let’s be clear about it. When we are referring a Multi-Level Marketing (MLM) business opportunity or products/services to others, we are attempting to influence their decision. And anytime we try to influence the decision of someone else, then we are selling.

Darren Hardy, Publisher of Success magazine said recently,
“Selling really isn’t as complicated or mysterious as we make it out to be. Selling is simply about influencing an outcome.”

Some of you may have some issues with the term, “influencing.” Instead, think about it this way. When you are referring your MLM business to prospects, do you not tell them about all the great attributes of the business?

Do you not talk about the financial freedom that is possible; the free time you could possibly have; the fine people you will meet; the improvement of your personal development? Of course you are!

You are most certainly not telling your prospects about the negative aspects of the network marketing industry. So by advising people of all the positive aspects of the industry, you are attempting to influence their decision to become involved, and in doing so, you are selling.

There is nothing wrong with that!

There seems to be such a negative connotation to the word “selling” when it’s associated with the network marketing/MLM industry. We sell every day of our lives in so many different aspects. Let me give you some examples:

  • When you are trying to get that big raise from your boss, you are selling.
  • When you are trying to convince your spouse as to why the household needs a 75″ big screen TV, you are selling.
  • When you are trying to convince your children that a trip to the museum is far more exciting than one to the amusement park, you are selling.

We have all become so adept at selling ourselves, our stance, our opinions, beliefs etc, that we don’t even look at it as selling. We do it all as second nature. But I am certain that you would have no qualms about referring to these situations as selling. But place a MLM business behind your comments and then no way is it selling.

We all have to stop being so defensive when anyone refers to the network marketing as selling. Remember, the governing bodies of network marketing companies in Canada and the USA are called the Direct Sellers Association and the Direct Selling Association respectively.

Do not hide behind the euphemism’s that many in the network marketing industry use when they are asked by a prospect, “Do I have to sell anything?”

Be proud of what you do! Be proud of being a member of the Direct Selling industry! I am proud of what I do, and if you have enjoyed this post, please fell free to share it with others.

Wishing you great success! – Vince A. Giorno


Leading Marketing Trends in 2016

Posted by on Jun 14, 2016 in Advertising, Blog, Facebook, home, Online Marketing, Social Media Bug Bites | 0 comments

Leading Marketing Trends in 2016

Marketing strategy will be adjusted in 2016 to sway focus away from social media and refocus businesses on using social media as a channel rather than a sole marketing strategy. Here learn three marketing trends that will change business in 2016.

read more

Naples Marketing Agency Announces New Partner

Posted by on Jan 12, 2016 in Blog, Business Development, Timely Business News | 0 comments

Naples Marketing Agency Announces New Partner

DREAMFly Marketing Founder Camden Smith is happy to announce a new partner with the Naples marketing firm, Nicole Smith Angelo. Nicole will serve as the marketing agency’s Business Development Partner.

read more

Facebook Reality Shift

Posted by on Jun 19, 2014 in Blog, Facebook, Social Media Bug Bites | 1 comment

More and more Facebook users are connecting and creating online friendships with people they have never met in person, but a danger seems to be developing with online users becoming swallowed up in online life rather than living in true reality.

Social media studies have shown that more and more people are connecting with Facebook rather than picking up the phone. This is not new social media news. There have been social media reports of children being bullied online and then committing suicide and some shuffled it off as unique cases.

read more

Engage Your Customers During Season

Posted by on Dec 6, 2013 in Blog, Customer Service, Naples Marketing | 0 comments

Engage Your Customers During Season

Engage Customers and Build Customer Loyalty in Naples and Beyond

Whether a business markets in Naples during season or has year round customers, learning how to engage your customers is key to growing in a saturated retail environment.

Anyone can speak to you, but not everyone can make you want to buy. Become the business person who makes every client feel special encouraging them to invest in the company by purchasing your goods and services.

Read this article for the top 5 tips about to successfully engage your customers!

read more

5 Best Mobile Advertising Tactics

Posted by on Nov 19, 2013 in Advertising, Blog, home, Mobile Marketing, Online Marketing | 0 comments

Where is your Mobile Advertising?

72% of small-business owners have planned for mobile advertising increases with budget and 65 percent of them will boost spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners.

Google and Facebook are shifting more of their revenues to mobile advertising. In fact, a business can no longer find itself on a web search alone. It takes a robust campaign including mobile advertising, web advertising and traditional redundancies in your marketing plans.

GET 5 KEY WAYS TO MAKE YOUR MOBILE ADVERTISING ROCK!

read more

Obamacare Battles Marketing Budgets

Posted by on Sep 10, 2013 in Blog, Marketing, Politics, Timely Business News | 0 comments

Obamacare Battles Marketing Budgets

Obamacare Increases Health Insurance Costs and Battles Marketing Budgets Struggle

An increase in health insurance costs as a result of Obamacare may leave many executives wanting when it comes to filling vacancies and producing revenues if they fail to create a robust marketing budget.

Leaders across the nation have appeared on national news programs announcing layoffs or marketing budget reductions to absorb Obamacare. The key for companies both small and big is to create even more targeted marketing campaigns to produce higher returns on investment (ROI). Save your marketing budget!

read more

Integrated Marketing Why Brands Should Master It

Posted by on Sep 2, 2013 in Blog, Business Development, Facebook, LinkedIn, Marketing, Mobile Marketing, Online Marketing, Twitter | 0 comments

Integrated Marketing Why Brands Should Master It

Brands Must Embrace Integrated Marketing

Integrated marketing strategy is an absolute in today’s diverse advertising world.

Marketing executives are under intense pressure to reach target audiences quickly and deliver rapid revenues using both offline and online channels, while measuring the contribution of each channel in cooperation with sales results. Read this quick how-to guide!

read more

My Space Returns With Big Ad Campaign

Posted by on Jun 13, 2013 in Blog, Mashable, Social Media Bug Bites | 0 comments

My Space Returns With Big Ad Campaign

Well it’s no surprise to those of us who heard Justin Timberlake invested in it – that MySpace – previously thought dead online social media site – has risenf from the dead.

Bottom line – I’m not sure an ad campaign of any kind can help MySpace which created so much viral social media before but became an outdated scientific joke. Would you use MySpace again just because of an ad campaign after 30 seconds of curiousity?

read more

42 Digital Media Resources You Can’t Miss

Posted by on Jan 16, 2013 in Blog, Blogging, Facebook, Marketing, Mashable, Social Media Bug Bites, Timely Business News, Twitter | 1 comment

42 Digital Media Resources You Can’t Miss

Want the best of the best in online tools? Tired of being blocked from viewing certain websites from work? Mashable has com out with a list of the best digital resources from online classes to breaking through online censorship.

The reporters and editors at Mashable spent the week buzzing around the Internet like digital bees, checking out all the best new apps and gadgets. To help you get up to speed in a hurry, we gathered all our most usable stories into this one post.

read more

10 Tools to Create Great Advertising Color Schemes

Posted by on Jan 15, 2013 in Advertising, Blog, Graphic Design, Marketing, Mashable | 0 comments

10 Tools to Create Great Advertising Color Schemes

Adobe Kulers’ user-friendly, versatile, cloud-based interface creates a slick experience. It’s built around three core principals: Users can browse, build and share color schemes through the site, desktop (Adobe Air) app or (Mac OS X) Dashboard widget. It’s also available inside the Adobe CS4 Creative Suite applications.

You can search color schemes by color, concept, hex values, tags and more. The ability to create a scheme based on the colors of an image you upload is also an incredibly useful feature.

read more