How Hearst Claimed 800,000 Digital Subscribers


Endorse Us With Google+

Hearst Claims 800,000 Digital Subscribers.

How Do You Rank?

Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.

social media marketing, hearst publications, digital subscribers

David Carey of Hearst Corporation Shares Digital Subscriber Numbers

Carey (pictured right) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.


How Hearst Claimed 800,000 Digital Subscribers

Posted by on Jan 2, 2013 in Blog, Facebook, Marketing, Social Media Bug Bites, Timely Business News, Twitter | 0 comments

How Hearst Claimed 800,000 Digital Subscribers


Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.

Carey (pictured) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.

Conde Nast, one of Hearst’s biggest rivals, has 500,000 digital-only subscriber/single copy sales and 1.5 million customers who choose a print/digital combination, but “It’s not an apples-to-apples co…
Continue reading…

More About: hearst, magazines, tablets

read more

Digital Marketing How to Succeed at Failure

Posted by on Dec 4, 2012 in Blog, Marketing, Online Marketing, SEO, Timely Business News | 11 comments

Digital Marketing  How to Succeed at Failure

We preach. We advise. We recommend. We execute.

11 Rules to Insure You Fail Miserably

Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I decided to create a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.

1.    Keep Upper Management in the Dark

Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing. Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”

Learn the other ways to fail and share with your colleagues so you can avoid the marketing dumps!

read more

Social Media Expected to Top 9 Billion in Ad Sales 2016

Posted by on Dec 4, 2012 in Advertising, Blog, Facebook, Social Media Bug Bites, Twitter | 11 comments

Social Media Expected to Top 9 Billion in Ad Sales 2016

Social Media Ad Revenues to Top $9 Billion

Honestly, if you aren’t on board with social media advertising when spending is about to double by 2016, you’re missing the boat. Spending in 2012 on social media advertising was $4.6 billion – BILLION!

BIA/Kelsey has issued a prediction that U.S. social media ad revenues will top $9.2 billion by 2016, precisely double that of 2012.

Google gobbles up $9.2 billion in ad revenues before breakfast but social media advertising has been slower going. But Black Friday may be to thank for doubling social media ad revenues with successful Black Friday social media promotions.

Where’s the Money Coming From?
The report doesn’t say where the ad spending will come from. Watch out print publications. Print advertising revenues will likely drop.

Maybe with $9 billion in revenue, social media sites will actually start turning a profit. One thing is for sure the profit margins are sure to be better for social media sites than small American businesses.

Learn more before you get behind the social media advertising bus.

read more

Customer Satisfaction Competition for Online Retailers

Posted by on Dec 3, 2012 in Blog, Customer Service, Online Marketing, Timely Business News | 0 comments

Customer Satisfaction Competition for Online Retailers

Customer Satisfaction – Which Online Retailers Delivered

Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report! Whether marketing in Naples or Tennessee customers matter.

The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.

Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is personalization for Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.

We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City. Learn customer satisfaction tips in this article!

read more

Publicity Solutions for Newsworthy Media Coverage

Posted by on Nov 14, 2012 in Blog, Press Promotions, Public Relations | 9 comments

What Makes Press Releases Newsworthy?

One task for boosting publicity is to write press releases from the media’s point-of-view including both print media and bloggers. In terms of public relations, no media is old media – public relations calls for creativity…and thinking of your audience.

A board of directors may find a new CEO exciting, but….unless the company sending this type of announcement is a national brand, this type of press release will hit the editor’s waste basket.

Publicity: Promoting or gaining exposure for a business or an organization’s project such as a special event. It is a key part of strategic marketing plans, which every business should have.

read more

When Should I Post Facebook Status Updates

Posted by on Oct 25, 2012 in Blog, Social Media Bug Bites, Timely Business News | 0 comments

When Should I Post Facebook Status Updates

when do i post facebook status updates, social media posting
When are you posting Facebook status updates? You may be doing it wrong! Get the latest research on when to post on Facebook and answer the question: When Should I Post on Facebook? If you’re not posting on the weekend, your business is missing out on connections – quick tips to learn from Buddy Media’s report on Facebook Engagement.

read more

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

Posted by on Sep 30, 2012 in Blog, Online Marketing, Timely Business News | 7 comments

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

A May 2012 report by Harvard Business Review shows many businesses are getting it all wrong trying to connect with consumer online failing to produce simplified decision making processes using comparative shopping tools which consumers are demanding. Get 3 quick tips that will boost your online sales!

read more

New Media Strategies for Print Ads

Posted by on Sep 17, 2012 in Blog | 4 comments

New Media Strategies Incorporate Print Ad Campaigns

Fully integrated marketing experiences for consumers with “new media” strategies boost advertising ROI (return-on-investment).

Inbound marketing is key for empowering conventional print ads to improve online traffic.

With new media strategies, advertisements use a QR code (quick response code) so consumers can immediately access online products, videos, press releases, blogs and other information More than QR codes, campaigns are now using mobile apps to deliver “private tours” or experiences.

Strategic marketing is integrated marketing is inbound marketing and is today, tomorrow and the future.

Forrester, a research firm, reported in June 2012:

20% of all smartphone users scanned and connected with online information using QR Codes in May 2012, an increase in inbound marketing since May 2011

Inbound marketing results are expected to jump through 2016 with new media strategies including QR codes, mobile apps, online videos connected with print ads, direct mail and much more.

Volkswagen Introduced Virtual Test Drive in a Print Ad

Consumers actually could TEST DRIVE A VW in print ads.

read more

Presidential Candidates Ranked on Social Media Voter Engagement

Posted by on Sep 11, 2012 in Blog, Election Marketing, Social Media Bug Bites | 10 comments

Presidential Candidates Ranked on Social Media Voter Engagement

Should we really gauge Presidential candidates based on their campaign social media engagement? If this is how decide on a President, our blog analyzes the trouble the United States voters could moving the country towards.

Is Social Media Really King in Elections?

Debate with us about the role social media should play and learn how your opinions online can make a difference for your own personal cause!

read more

PR Nightmares Can Happen To You

Posted by on Jul 23, 2012 in Blog, Press Promotions, Public Relations, Tourism Marketing | 7 comments

PR Nightmares Can Happen To You

A Hallandale Beach, Fla. Lifeguard is fired for saving a man’s life out of his zone. After two weeks of bad PR coverage, the company suddenly decides to give Lopez his job back. What bad PR decisions did this Florida company make? We analyze the case and include a fun Youtube video about the story! Read on….

read more

Digital Marketing How to Succeed at Failure


Endorse Us With Google+

11 Rules to Insure You Fail Miserably

…at Digital Marketing

We preach, advise, recommend and execute marketing. Yet sometimes, even our marketing firm in Naples, encounters a client that rejects our advice and wants to do it, as Frank Sinatra said, “my way.”

So we are republishing Find and Convert.com’s article HOW TO FAIL AT DIGITAL MARKETING. If we missed any cardinal rules here please be sure to comment and let us know.

1. Keep Upper Management in the Dark

Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing.

Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”

2. Adopt a “Need to Know” Management Style

Digital marketing success demands a 360-degree marketing mindset. In a recent post, we listed the number of skill sets required for effective digital marketing results. Each skill set affects your results. Ignoring collaboration among team members is a sure-fire way to fail.

3. Keep Focused in Your Comfort Zone

It is virtually impossible to be an expert in all the skill sets required for effective digital marketing. Marketers do not need to be technology geeks in order to create effective digital marketing success.

However, marketers do need to grasp how technology is used to execute and measure digital marketing plans. Marketing techniques that have worked well in the traditional sense, do not always convert into effective online strategies. Keep looking back to your past successes. Then try to replicate them all online. That’s a great way to fail.

4. Ignore Data, Why Not?

Analytics allow you to measure online digital marketing results.

They provide insight into visitor behavior that offers understanding in how to refine your online campaigns, compete better and deliver content that resonates with your audience. Don’t bother to take the time to analyze the data. Just keep doing the same thing with no regard for what’s working and what’s not working. That’s a great failure strategy.

5. Keep Your Offline and Online Marketing Separate

Internet World Stats reported nearly 2.1 billion people worldwide used the Internet in March 2011. That represents a 480% increase in usage since 2000. 78.3% of North Americans (over 272 million) use the Internet. Pretend that almost 80% of North Americans don’t bother researching or engaging with businesses on the Internet.  Be sure to keep your offline and online marketing strategies completely separate. That should keep your competitive advantage low.

6. Assume Your IT Department Understands Online Marketing Because They’re Geeks

Just because your IT department is technology savvy, let’s not assume they understand Internet marketing and SEO best practices. Don’t bother collaborating or checking with your digital marketing agency before making changes or updates to your website. After all, who cares if you wipe out all the backlinks, web authority and progress you have gained during the past year?

7. Maintain Ego Supremacy It’s Vital

You have been a successful marketer for decades. You have collected numerous Addy’s (an advertising award). You have accumulated an impressive portfolio of successful media and print campaigns.

You already know everything. Keep that attitude. It is a great way to alienate your team. It will certainly limit your ability to collaboratively create online digital marketing campaigns that drive incremental revenue opportunities.

8. Forget About Online Research – Just Tweak The Current Marketing Plan

Who needs online marketing research? You already know your customer demographics – really? You understand who are your main competitors. That small company that is generating page one Google rankings across multiple keywords is small stuff at the moment.

Ignore that fact your competitors have a website ranking higher than yours. It can’t hurt you – wrong!

9. Pull the Plug if You Do Not See Immediate Results

Mr. Small Fry marketing associate develops a great social marketing idea. Reluctantly, the project is given a “go.”

But it’s not an overnight success like you wanted, although it’s gained momentum, so you pull the plug.

Uh hold up! Social media marketing is built on relationships and trust, neither of which is built overnight. I don’t know about you but I didn’t choose my spouse after one date!

Be patient and success will come if the strategy is solid.

10. Ignore SEO Best Practices Because Your Website Looks Great

You redesigned your website. It looks great and the content is updated and well written. That should be enough, right?

Who needs SEO? YOU!

No matter how great the site looks or how long the site has been around, you will be found more often by your desired audience with SEO best practices firmly in place. If you do not want to be found more often or generate more leads…definitely, do not bother with SEO.

11. Fear Losing Control

You can’t control everything especially on the Internet so give it up already!

Likewise, you cannot control how your staff and customers respond in social media. But you can provide a policy and create a culture of openness and transparency. We humans are social creatures.

People often respond better to their friends and influencers on the web than to an advertising slogan. But if you want your digital marketing to fail, just keep pitching them.

Did we miss some sure fire ways to succeed at digital marketing failure? Add your favorite in our comments section below. Article taken from: Digital Marketing How to Succeed at Failure

About us: DREAMFly Marketing, a marketing company in Naples and Southwest Florida, creates branding strategy for clients across the United States. Our marketing company in Naples focuses on marketing strategy, advertising, public relations and social media and online marketing, and promotional products. Marketing in Naples and nationwide marketing service plans available.


How Hearst Claimed 800,000 Digital Subscribers

Posted by on Jan 2, 2013 in Blog, Facebook, Marketing, Social Media Bug Bites, Timely Business News, Twitter | 0 comments

How Hearst Claimed 800,000 Digital Subscribers


Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.

Carey (pictured) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.

Conde Nast, one of Hearst’s biggest rivals, has 500,000 digital-only subscriber/single copy sales and 1.5 million customers who choose a print/digital combination, but “It’s not an apples-to-apples co…
Continue reading…

More About: hearst, magazines, tablets

read more

Digital Marketing How to Succeed at Failure

Posted by on Dec 4, 2012 in Blog, Marketing, Online Marketing, SEO, Timely Business News | 11 comments

Digital Marketing  How to Succeed at Failure

We preach. We advise. We recommend. We execute.

11 Rules to Insure You Fail Miserably

Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I decided to create a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.

1.    Keep Upper Management in the Dark

Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing. Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”

Learn the other ways to fail and share with your colleagues so you can avoid the marketing dumps!

read more

Social Media Expected to Top 9 Billion in Ad Sales 2016

Posted by on Dec 4, 2012 in Advertising, Blog, Facebook, Social Media Bug Bites, Twitter | 11 comments

Social Media Expected to Top 9 Billion in Ad Sales 2016

Social Media Ad Revenues to Top $9 Billion

Honestly, if you aren’t on board with social media advertising when spending is about to double by 2016, you’re missing the boat. Spending in 2012 on social media advertising was $4.6 billion – BILLION!

BIA/Kelsey has issued a prediction that U.S. social media ad revenues will top $9.2 billion by 2016, precisely double that of 2012.

Google gobbles up $9.2 billion in ad revenues before breakfast but social media advertising has been slower going. But Black Friday may be to thank for doubling social media ad revenues with successful Black Friday social media promotions.

Where’s the Money Coming From?
The report doesn’t say where the ad spending will come from. Watch out print publications. Print advertising revenues will likely drop.

Maybe with $9 billion in revenue, social media sites will actually start turning a profit. One thing is for sure the profit margins are sure to be better for social media sites than small American businesses.

Learn more before you get behind the social media advertising bus.

read more

Customer Satisfaction Competition for Online Retailers

Posted by on Dec 3, 2012 in Blog, Customer Service, Online Marketing, Timely Business News | 0 comments

Customer Satisfaction Competition for Online Retailers

Customer Satisfaction – Which Online Retailers Delivered

Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report! Whether marketing in Naples or Tennessee customers matter.

The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.

Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is personalization for Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.

We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City. Learn customer satisfaction tips in this article!

read more

Publicity Solutions for Newsworthy Media Coverage

Posted by on Nov 14, 2012 in Blog, Press Promotions, Public Relations | 9 comments

What Makes Press Releases Newsworthy?

One task for boosting publicity is to write press releases from the media’s point-of-view including both print media and bloggers. In terms of public relations, no media is old media – public relations calls for creativity…and thinking of your audience.

A board of directors may find a new CEO exciting, but….unless the company sending this type of announcement is a national brand, this type of press release will hit the editor’s waste basket.

Publicity: Promoting or gaining exposure for a business or an organization’s project such as a special event. It is a key part of strategic marketing plans, which every business should have.

read more

When Should I Post Facebook Status Updates

Posted by on Oct 25, 2012 in Blog, Social Media Bug Bites, Timely Business News | 0 comments

When Should I Post Facebook Status Updates

when do i post facebook status updates, social media posting
When are you posting Facebook status updates? You may be doing it wrong! Get the latest research on when to post on Facebook and answer the question: When Should I Post on Facebook? If you’re not posting on the weekend, your business is missing out on connections – quick tips to learn from Buddy Media’s report on Facebook Engagement.

read more

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

Posted by on Sep 30, 2012 in Blog, Online Marketing, Timely Business News | 7 comments

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

A May 2012 report by Harvard Business Review shows many businesses are getting it all wrong trying to connect with consumer online failing to produce simplified decision making processes using comparative shopping tools which consumers are demanding. Get 3 quick tips that will boost your online sales!

read more

New Media Strategies for Print Ads

Posted by on Sep 17, 2012 in Blog | 4 comments

New Media Strategies Incorporate Print Ad Campaigns

Fully integrated marketing experiences for consumers with “new media” strategies boost advertising ROI (return-on-investment).

Inbound marketing is key for empowering conventional print ads to improve online traffic.

With new media strategies, advertisements use a QR code (quick response code) so consumers can immediately access online products, videos, press releases, blogs and other information More than QR codes, campaigns are now using mobile apps to deliver “private tours” or experiences.

Strategic marketing is integrated marketing is inbound marketing and is today, tomorrow and the future.

Forrester, a research firm, reported in June 2012:

20% of all smartphone users scanned and connected with online information using QR Codes in May 2012, an increase in inbound marketing since May 2011

Inbound marketing results are expected to jump through 2016 with new media strategies including QR codes, mobile apps, online videos connected with print ads, direct mail and much more.

Volkswagen Introduced Virtual Test Drive in a Print Ad

Consumers actually could TEST DRIVE A VW in print ads.

read more

Presidential Candidates Ranked on Social Media Voter Engagement

Posted by on Sep 11, 2012 in Blog, Election Marketing, Social Media Bug Bites | 10 comments

Presidential Candidates Ranked on Social Media Voter Engagement

Should we really gauge Presidential candidates based on their campaign social media engagement? If this is how decide on a President, our blog analyzes the trouble the United States voters could moving the country towards.

Is Social Media Really King in Elections?

Debate with us about the role social media should play and learn how your opinions online can make a difference for your own personal cause!

read more

PR Nightmares Can Happen To You

Posted by on Jul 23, 2012 in Blog, Press Promotions, Public Relations, Tourism Marketing | 7 comments

PR Nightmares Can Happen To You

A Hallandale Beach, Fla. Lifeguard is fired for saving a man’s life out of his zone. After two weeks of bad PR coverage, the company suddenly decides to give Lopez his job back. What bad PR decisions did this Florida company make? We analyze the case and include a fun Youtube video about the story! Read on….

read more

Customer Satisfaction Competition for Online Retailers


Online Retailers Ranked by Customer Satisfaction

Endorse Us With Google+
Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report!.

The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.

Whether marketing in Naples or Tennessee customers matter. The Online Retailer Customer Satisfaction Report asked consumers to rate the top online retailers, 14 of them to be exact. Online retail sites were ranked by product selection, ease of shopping, perceived value and the likelihood the shopper would recommend the site plus overall satisfaction.

Amazon Ranks #1

Landing the top spot with a score of 82 out of 100 is Amazon. Customer satisfaction is high with Amazon because of the vast product selection and also consumers reported it’s easy to check out.

In November 2012, DREAMFly Marketing recommended you use Decision Simplicity Approach for online checkouts – read up it works!

Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is the personal connection on Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.

By communicating throughout the purchase process and quickly answering any issues, Amazon is a top online retailer.

Learn from Amazon
So you’re not offering as many products? Any business can achieve high customer satisfaction by using a simple process to communicate and personalize a customer’s experience like Amazon does!

Customer Satisfaction #1 Versus #2

Marketing in Naples is simple compared to larger cities, but one customer satisfaction delivers word-of-mouth marketing regardless of your location.

Other customer satisfaction survey results to learn from:

  • Costco and Target are #2 for product choice and service
  • L.L. bean and Victoria’s Secret ranked higher for apparel
  • Failures – Urban Outfitters and Abercrombie & Fitch earned less than 60
  • Low Prices Won – JCPenney and Kohl’s scored 70 beating out pricier stores like Macy’s and Nordstrom

The Marketing Tip and Lesson?
Most surveyed consumers complained about the “ease of shopping” and it matters.

Create a solid customer service policy.

We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City, remember that for your location.

Article information from: Which Online Retailers Have the Most Satisfied Customers?

About us: DREAMFly Marketing, a marketing firm in Naples and Southwest Florida, creates branding strategy for clients across the United States. Our marketing firm in Naples focuses on marketing in Naples, marketing strategy, advertising, public relations and social media online marketing, online marketing and promotional products. Our advertising agency specializes in marketing in Naples and launching nationwide strategies.


How Hearst Claimed 800,000 Digital Subscribers

Posted by on Jan 2, 2013 in Blog, Facebook, Marketing, Social Media Bug Bites, Timely Business News, Twitter | 0 comments

How Hearst Claimed 800,000 Digital Subscribers


Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.

Carey (pictured) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.

Conde Nast, one of Hearst’s biggest rivals, has 500,000 digital-only subscriber/single copy sales and 1.5 million customers who choose a print/digital combination, but “It’s not an apples-to-apples co…
Continue reading…

More About: hearst, magazines, tablets

read more

Digital Marketing How to Succeed at Failure

Posted by on Dec 4, 2012 in Blog, Marketing, Online Marketing, SEO, Timely Business News | 11 comments

Digital Marketing  How to Succeed at Failure

We preach. We advise. We recommend. We execute.

11 Rules to Insure You Fail Miserably

Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I decided to create a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.

1.    Keep Upper Management in the Dark

Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing. Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”

Learn the other ways to fail and share with your colleagues so you can avoid the marketing dumps!

read more

Social Media Expected to Top 9 Billion in Ad Sales 2016

Posted by on Dec 4, 2012 in Advertising, Blog, Facebook, Social Media Bug Bites, Twitter | 11 comments

Social Media Expected to Top 9 Billion in Ad Sales 2016

Social Media Ad Revenues to Top $9 Billion

Honestly, if you aren’t on board with social media advertising when spending is about to double by 2016, you’re missing the boat. Spending in 2012 on social media advertising was $4.6 billion – BILLION!

BIA/Kelsey has issued a prediction that U.S. social media ad revenues will top $9.2 billion by 2016, precisely double that of 2012.

Google gobbles up $9.2 billion in ad revenues before breakfast but social media advertising has been slower going. But Black Friday may be to thank for doubling social media ad revenues with successful Black Friday social media promotions.

Where’s the Money Coming From?
The report doesn’t say where the ad spending will come from. Watch out print publications. Print advertising revenues will likely drop.

Maybe with $9 billion in revenue, social media sites will actually start turning a profit. One thing is for sure the profit margins are sure to be better for social media sites than small American businesses.

Learn more before you get behind the social media advertising bus.

read more

Customer Satisfaction Competition for Online Retailers

Posted by on Dec 3, 2012 in Blog, Customer Service, Online Marketing, Timely Business News | 0 comments

Customer Satisfaction Competition for Online Retailers

Customer Satisfaction – Which Online Retailers Delivered

Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report! Whether marketing in Naples or Tennessee customers matter.

The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.

Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is personalization for Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.

We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City. Learn customer satisfaction tips in this article!

read more

Publicity Solutions for Newsworthy Media Coverage

Posted by on Nov 14, 2012 in Blog, Press Promotions, Public Relations | 9 comments

What Makes Press Releases Newsworthy?

One task for boosting publicity is to write press releases from the media’s point-of-view including both print media and bloggers. In terms of public relations, no media is old media – public relations calls for creativity…and thinking of your audience.

A board of directors may find a new CEO exciting, but….unless the company sending this type of announcement is a national brand, this type of press release will hit the editor’s waste basket.

Publicity: Promoting or gaining exposure for a business or an organization’s project such as a special event. It is a key part of strategic marketing plans, which every business should have.

read more

When Should I Post Facebook Status Updates

Posted by on Oct 25, 2012 in Blog, Social Media Bug Bites, Timely Business News | 0 comments

When Should I Post Facebook Status Updates

when do i post facebook status updates, social media posting
When are you posting Facebook status updates? You may be doing it wrong! Get the latest research on when to post on Facebook and answer the question: When Should I Post on Facebook? If you’re not posting on the weekend, your business is missing out on connections – quick tips to learn from Buddy Media’s report on Facebook Engagement.

read more

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

Posted by on Sep 30, 2012 in Blog, Online Marketing, Timely Business News | 7 comments

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

A May 2012 report by Harvard Business Review shows many businesses are getting it all wrong trying to connect with consumer online failing to produce simplified decision making processes using comparative shopping tools which consumers are demanding. Get 3 quick tips that will boost your online sales!

read more

New Media Strategies for Print Ads

Posted by on Sep 17, 2012 in Blog | 4 comments

New Media Strategies Incorporate Print Ad Campaigns

Fully integrated marketing experiences for consumers with “new media” strategies boost advertising ROI (return-on-investment).

Inbound marketing is key for empowering conventional print ads to improve online traffic.

With new media strategies, advertisements use a QR code (quick response code) so consumers can immediately access online products, videos, press releases, blogs and other information More than QR codes, campaigns are now using mobile apps to deliver “private tours” or experiences.

Strategic marketing is integrated marketing is inbound marketing and is today, tomorrow and the future.

Forrester, a research firm, reported in June 2012:

20% of all smartphone users scanned and connected with online information using QR Codes in May 2012, an increase in inbound marketing since May 2011

Inbound marketing results are expected to jump through 2016 with new media strategies including QR codes, mobile apps, online videos connected with print ads, direct mail and much more.

Volkswagen Introduced Virtual Test Drive in a Print Ad

Consumers actually could TEST DRIVE A VW in print ads.

read more

Presidential Candidates Ranked on Social Media Voter Engagement

Posted by on Sep 11, 2012 in Blog, Election Marketing, Social Media Bug Bites | 10 comments

Presidential Candidates Ranked on Social Media Voter Engagement

Should we really gauge Presidential candidates based on their campaign social media engagement? If this is how decide on a President, our blog analyzes the trouble the United States voters could moving the country towards.

Is Social Media Really King in Elections?

Debate with us about the role social media should play and learn how your opinions online can make a difference for your own personal cause!

read more

PR Nightmares Can Happen To You

Posted by on Jul 23, 2012 in Blog, Press Promotions, Public Relations, Tourism Marketing | 7 comments

PR Nightmares Can Happen To You

A Hallandale Beach, Fla. Lifeguard is fired for saving a man’s life out of his zone. After two weeks of bad PR coverage, the company suddenly decides to give Lopez his job back. What bad PR decisions did this Florida company make? We analyze the case and include a fun Youtube video about the story! Read on….

read more

When Should I Post Facebook Status Updates


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Status Update Madness:

When Do I Post and What Should I Post on Facebook?

More businesses post status updates on Facebook on Monday than any other day and yet fewer people engage on Mondays.
- Buddy Media Report

when do i post facebook status updates, social media posting
When Should I Post Facebook Status Updates?
With so many businesses on social media such as Facebook, Twitter, LinkedIn and other social media sites, it proves challenging to break through all of the other status updates to reach your connections.

Facebook status updates or updates on other social media sites should engage people, but don’t get caught up in the numbers.

Numbers? Yes – if 100 people do not like your comment, it does not mean they didn’t catch the message.

First Discover What Consumers Want on Facebook From Businesses
Most businesses, according to Harvard Business Review, are getting this wrong, which means patting yourself on the back for dozens of Facebook status updates is useless.

Why We Get Social Media Wrong – We Assume!
facebook status updates, posting status updates, dreamfly marketing

Social Media Sites Secrets – Getting it Right
Facebook status updates flow by the millions every day. Make your Facebook status updates STAND OUT

Buddy Media found the following with Facebook status updates:

  • Post Timing: Brands who posted outside of regular business hours enjoyed 20% higher engagement
  • Post Length: Status updates between one and 80 characters boasted higher engagement and yet less than 20% of posts are that short – oops!
  • Post Days: Sundays are highly active for Facebook Users and fewer businesses post on Sunday – post Facebook status updates on Sundays!
  • URL or Link Problems in Posts: For Twitter it may be necessary but on Facebook, users are more likely to click a url that is not shortened. Links in Facebook status updates using the full url are three times more likely to be clicked.
  • So keep it simple, be frequent with Facebook posts but not overbearing and forget about Monday through Friday. Focus more on weekend and sprinkle posts throughout the week and you may engage more with combining business news with personal opinions.

    How are you posting? Share your tips!


    How Hearst Claimed 800,000 Digital Subscribers

    Posted by on Jan 2, 2013 in Blog, Facebook, Marketing, Social Media Bug Bites, Timely Business News, Twitter | 0 comments

    How Hearst Claimed 800,000 Digital Subscribers


    Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.

    Carey (pictured) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.

    Conde Nast, one of Hearst’s biggest rivals, has 500,000 digital-only subscriber/single copy sales and 1.5 million customers who choose a print/digital combination, but “It’s not an apples-to-apples co…
    Continue reading…

    More About: hearst, magazines, tablets

    read more

    Digital Marketing How to Succeed at Failure

    Posted by on Dec 4, 2012 in Blog, Marketing, Online Marketing, SEO, Timely Business News | 11 comments

    Digital Marketing  How to Succeed at Failure

    We preach. We advise. We recommend. We execute.

    11 Rules to Insure You Fail Miserably

    Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I decided to create a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.

    1.    Keep Upper Management in the Dark

    Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing. Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”

    Learn the other ways to fail and share with your colleagues so you can avoid the marketing dumps!

    read more

    Social Media Expected to Top 9 Billion in Ad Sales 2016

    Posted by on Dec 4, 2012 in Advertising, Blog, Facebook, Social Media Bug Bites, Twitter | 11 comments

    Social Media Expected to Top 9 Billion in Ad Sales 2016

    Social Media Ad Revenues to Top $9 Billion

    Honestly, if you aren’t on board with social media advertising when spending is about to double by 2016, you’re missing the boat. Spending in 2012 on social media advertising was $4.6 billion – BILLION!

    BIA/Kelsey has issued a prediction that U.S. social media ad revenues will top $9.2 billion by 2016, precisely double that of 2012.

    Google gobbles up $9.2 billion in ad revenues before breakfast but social media advertising has been slower going. But Black Friday may be to thank for doubling social media ad revenues with successful Black Friday social media promotions.

    Where’s the Money Coming From?
    The report doesn’t say where the ad spending will come from. Watch out print publications. Print advertising revenues will likely drop.

    Maybe with $9 billion in revenue, social media sites will actually start turning a profit. One thing is for sure the profit margins are sure to be better for social media sites than small American businesses.

    Learn more before you get behind the social media advertising bus.

    read more

    Customer Satisfaction Competition for Online Retailers

    Posted by on Dec 3, 2012 in Blog, Customer Service, Online Marketing, Timely Business News | 0 comments

    Customer Satisfaction Competition for Online Retailers

    Customer Satisfaction – Which Online Retailers Delivered

    Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report! Whether marketing in Naples or Tennessee customers matter.

    The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.

    Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is personalization for Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.

    We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City. Learn customer satisfaction tips in this article!

    read more

    Publicity Solutions for Newsworthy Media Coverage

    Posted by on Nov 14, 2012 in Blog, Press Promotions, Public Relations | 9 comments

    What Makes Press Releases Newsworthy?

    One task for boosting publicity is to write press releases from the media’s point-of-view including both print media and bloggers. In terms of public relations, no media is old media – public relations calls for creativity…and thinking of your audience.

    A board of directors may find a new CEO exciting, but….unless the company sending this type of announcement is a national brand, this type of press release will hit the editor’s waste basket.

    Publicity: Promoting or gaining exposure for a business or an organization’s project such as a special event. It is a key part of strategic marketing plans, which every business should have.

    read more

    When Should I Post Facebook Status Updates

    Posted by on Oct 25, 2012 in Blog, Social Media Bug Bites, Timely Business News | 0 comments

    When Should I Post Facebook Status Updates

    when do i post facebook status updates, social media posting
    When are you posting Facebook status updates? You may be doing it wrong! Get the latest research on when to post on Facebook and answer the question: When Should I Post on Facebook? If you’re not posting on the weekend, your business is missing out on connections – quick tips to learn from Buddy Media’s report on Facebook Engagement.

    read more

    Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

    Posted by on Sep 30, 2012 in Blog, Online Marketing, Timely Business News | 7 comments

    Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

    A May 2012 report by Harvard Business Review shows many businesses are getting it all wrong trying to connect with consumer online failing to produce simplified decision making processes using comparative shopping tools which consumers are demanding. Get 3 quick tips that will boost your online sales!

    read more

    New Media Strategies for Print Ads

    Posted by on Sep 17, 2012 in Blog | 4 comments

    New Media Strategies Incorporate Print Ad Campaigns

    Fully integrated marketing experiences for consumers with “new media” strategies boost advertising ROI (return-on-investment).

    Inbound marketing is key for empowering conventional print ads to improve online traffic.

    With new media strategies, advertisements use a QR code (quick response code) so consumers can immediately access online products, videos, press releases, blogs and other information More than QR codes, campaigns are now using mobile apps to deliver “private tours” or experiences.

    Strategic marketing is integrated marketing is inbound marketing and is today, tomorrow and the future.

    Forrester, a research firm, reported in June 2012:

    20% of all smartphone users scanned and connected with online information using QR Codes in May 2012, an increase in inbound marketing since May 2011

    Inbound marketing results are expected to jump through 2016 with new media strategies including QR codes, mobile apps, online videos connected with print ads, direct mail and much more.

    Volkswagen Introduced Virtual Test Drive in a Print Ad

    Consumers actually could TEST DRIVE A VW in print ads.

    read more

    Presidential Candidates Ranked on Social Media Voter Engagement

    Posted by on Sep 11, 2012 in Blog, Election Marketing, Social Media Bug Bites | 10 comments

    Presidential Candidates Ranked on Social Media Voter Engagement

    Should we really gauge Presidential candidates based on their campaign social media engagement? If this is how decide on a President, our blog analyzes the trouble the United States voters could moving the country towards.

    Is Social Media Really King in Elections?

    Debate with us about the role social media should play and learn how your opinions online can make a difference for your own personal cause!

    read more

    PR Nightmares Can Happen To You

    Posted by on Jul 23, 2012 in Blog, Press Promotions, Public Relations, Tourism Marketing | 7 comments

    PR Nightmares Can Happen To You

    A Hallandale Beach, Fla. Lifeguard is fired for saving a man’s life out of his zone. After two weeks of bad PR coverage, the company suddenly decides to give Lopez his job back. What bad PR decisions did this Florida company make? We analyze the case and include a fun Youtube video about the story! Read on….

    read more

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions


Endorse Us With Google+

Three Effective Online Marketing Tactics

CLOSE DEALS – Harvard Business Review Says Consumers Demand a
SIMPLE Decision Making Process Online!

The Report: Decision Simplicity for Online Consumers
naples marketing agency, dreamfly marketing, online e-commerce sitesIn May 2012, Harvard Business Review released shocking news that consumers are seeking a simple decision making process for purchases online that brands are not delivering.

If your community is like Naples, Florida, businesses focus on detailed explanations of products and building relationships with consumers. The Harvard Business Review says you have it all wrong!

As a Naples marketing agency, DREAMFly Marketing focuses client ad campaigns on brand building to maximize the brand’s emotional connections with consumers.

Connecting with consumers in ads delivers results, but not online, according to the Harvard Business Review’s report.

Are You Overwhelming Online Shoppers? Their Demand to Disconnect
Listen Up! Consumers Want a Simpler Online Decision Making Process – also known as
decision simplicity.
stop confusing online customers, online shopping, decision making, online marketing
Decision-Simplicity means following the “keep it simple stupid” method.

Did you know that researches also found consumers wants deals online not a relationship. They follow brands on Facebook, Twitter and LinkedIn to access deals, reviews or inside information – not build a relationship

The Consumer Effects of Complicated Decision Making
How you build your e-commerce website and its checkout directly affects your consumer’s experience and likelihood to shop with you again.

Harvard Business Review Decision Simplicity Study
The easier a brand makes the purchase decision journey, the higher its decision-simplicity source.

Brands that scored in the top quarter in our study were 86% more likely than those in the bottom quarter to be purchased by consumers.

The rising volume of marketing messages and complicated decision making process pushes consumers away.

According to Harvard Business Review, Marketers must simplify consumer’s decision making process to navigate them more successfully to purchases online and in retail stores.

Three Effective Tactics to Market and Close Deals Online
1. Minimize the number of information sources consumers must touch as they move towards a purchase
2. Provide trustworthy product information including outside sources
3. Offer tools on your website allowing consumers to compare products

(like Verizon, Sprint and AT&T do on their sites for cell phones and calling plans)

Minimize Information Sources
Less is more plain and simple. Don’t give consumers too much information.

Too much information, leads to a consumer “over thinking” simple purchases. Tailor the shopping experience to a consumer’s decision making process point: early, middle, decided. A consumer for example who searches “red sports cars 2012″ is in the early stage of the decision making process.

Trustworthy Product Information
Make it easy. Deliver decision simplicity.

Marketing trustworthy information could mean you post unfettered product reviews online OR run a contest for the best YouTube video product review. Have fun with it!

Offer Sales Comparison Tools
Make it easy for consumers to understand the difference between Product A and Product B. Make their decision easy, because shortening the decision making process simplifies the process, speeds up the sale and makes the consumer feel empowered with their decision.

A consumer wants a simple decision making process, because let’s face it they’re busy. Online marketing must use decision simplicity creating a comparative, interactive decision making process to empower online consumers.

View the full Harvard Business Review Article: To Keep Customers, Keep It Simple

Our Naples marketing firm offers full service marketing: publicity, advertising design and planning, marketing strategy and brand development, graphic design, website and promotional products services. Click to learn more about DREAMFly Marketing’s services, and please comment below and let us know what you think about Harvard’s research!


How Hearst Claimed 800,000 Digital Subscribers

Posted by on Jan 2, 2013 in Blog, Facebook, Marketing, Social Media Bug Bites, Timely Business News, Twitter | 0 comments

How Hearst Claimed 800,000 Digital Subscribers


Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.

Carey (pictured) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.

Conde Nast, one of Hearst’s biggest rivals, has 500,000 digital-only subscriber/single copy sales and 1.5 million customers who choose a print/digital combination, but “It’s not an apples-to-apples co…
Continue reading…

More About: hearst, magazines, tablets

read more

Digital Marketing How to Succeed at Failure

Posted by on Dec 4, 2012 in Blog, Marketing, Online Marketing, SEO, Timely Business News | 11 comments

Digital Marketing  How to Succeed at Failure

We preach. We advise. We recommend. We execute.

11 Rules to Insure You Fail Miserably

Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I decided to create a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.

1.    Keep Upper Management in the Dark

Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing. Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”

Learn the other ways to fail and share with your colleagues so you can avoid the marketing dumps!

read more

Social Media Expected to Top 9 Billion in Ad Sales 2016

Posted by on Dec 4, 2012 in Advertising, Blog, Facebook, Social Media Bug Bites, Twitter | 11 comments

Social Media Expected to Top 9 Billion in Ad Sales 2016

Social Media Ad Revenues to Top $9 Billion

Honestly, if you aren’t on board with social media advertising when spending is about to double by 2016, you’re missing the boat. Spending in 2012 on social media advertising was $4.6 billion – BILLION!

BIA/Kelsey has issued a prediction that U.S. social media ad revenues will top $9.2 billion by 2016, precisely double that of 2012.

Google gobbles up $9.2 billion in ad revenues before breakfast but social media advertising has been slower going. But Black Friday may be to thank for doubling social media ad revenues with successful Black Friday social media promotions.

Where’s the Money Coming From?
The report doesn’t say where the ad spending will come from. Watch out print publications. Print advertising revenues will likely drop.

Maybe with $9 billion in revenue, social media sites will actually start turning a profit. One thing is for sure the profit margins are sure to be better for social media sites than small American businesses.

Learn more before you get behind the social media advertising bus.

read more

Customer Satisfaction Competition for Online Retailers

Posted by on Dec 3, 2012 in Blog, Customer Service, Online Marketing, Timely Business News | 0 comments

Customer Satisfaction Competition for Online Retailers

Customer Satisfaction – Which Online Retailers Delivered

Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report! Whether marketing in Naples or Tennessee customers matter.

The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.

Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is personalization for Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.

We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City. Learn customer satisfaction tips in this article!

read more

Publicity Solutions for Newsworthy Media Coverage

Posted by on Nov 14, 2012 in Blog, Press Promotions, Public Relations | 9 comments

What Makes Press Releases Newsworthy?

One task for boosting publicity is to write press releases from the media’s point-of-view including both print media and bloggers. In terms of public relations, no media is old media – public relations calls for creativity…and thinking of your audience.

A board of directors may find a new CEO exciting, but….unless the company sending this type of announcement is a national brand, this type of press release will hit the editor’s waste basket.

Publicity: Promoting or gaining exposure for a business or an organization’s project such as a special event. It is a key part of strategic marketing plans, which every business should have.

read more

When Should I Post Facebook Status Updates

Posted by on Oct 25, 2012 in Blog, Social Media Bug Bites, Timely Business News | 0 comments

When Should I Post Facebook Status Updates

when do i post facebook status updates, social media posting
When are you posting Facebook status updates? You may be doing it wrong! Get the latest research on when to post on Facebook and answer the question: When Should I Post on Facebook? If you’re not posting on the weekend, your business is missing out on connections – quick tips to learn from Buddy Media’s report on Facebook Engagement.

read more

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

Posted by on Sep 30, 2012 in Blog, Online Marketing, Timely Business News | 7 comments

Marketing Tactics Boost Online Sales and Simplify Consumer Decisions

A May 2012 report by Harvard Business Review shows many businesses are getting it all wrong trying to connect with consumer online failing to produce simplified decision making processes using comparative shopping tools which consumers are demanding. Get 3 quick tips that will boost your online sales!

read more

New Media Strategies for Print Ads

Posted by on Sep 17, 2012 in Blog | 4 comments

New Media Strategies Incorporate Print Ad Campaigns

Fully integrated marketing experiences for consumers with “new media” strategies boost advertising ROI (return-on-investment).

Inbound marketing is key for empowering conventional print ads to improve online traffic.

With new media strategies, advertisements use a QR code (quick response code) so consumers can immediately access online products, videos, press releases, blogs and other information More than QR codes, campaigns are now using mobile apps to deliver “private tours” or experiences.

Strategic marketing is integrated marketing is inbound marketing and is today, tomorrow and the future.

Forrester, a research firm, reported in June 2012:

20% of all smartphone users scanned and connected with online information using QR Codes in May 2012, an increase in inbound marketing since May 2011

Inbound marketing results are expected to jump through 2016 with new media strategies including QR codes, mobile apps, online videos connected with print ads, direct mail and much more.

Volkswagen Introduced Virtual Test Drive in a Print Ad

Consumers actually could TEST DRIVE A VW in print ads.

read more

Presidential Candidates Ranked on Social Media Voter Engagement

Posted by on Sep 11, 2012 in Blog, Election Marketing, Social Media Bug Bites | 10 comments

Presidential Candidates Ranked on Social Media Voter Engagement

Should we really gauge Presidential candidates based on their campaign social media engagement? If this is how decide on a President, our blog analyzes the trouble the United States voters could moving the country towards.

Is Social Media Really King in Elections?

Debate with us about the role social media should play and learn how your opinions online can make a difference for your own personal cause!

read more

PR Nightmares Can Happen To You

Posted by on Jul 23, 2012 in Blog, Press Promotions, Public Relations, Tourism Marketing | 7 comments

PR Nightmares Can Happen To You

A Hallandale Beach, Fla. Lifeguard is fired for saving a man’s life out of his zone. After two weeks of bad PR coverage, the company suddenly decides to give Lopez his job back. What bad PR decisions did this Florida company make? We analyze the case and include a fun Youtube video about the story! Read on….

read more