Growing Your Leadership Style


Endorse Us With Google+

Do You Have the Best Leadership Style?

business leadership skills, marketing strategyPeople love to work for you?
Or could your staff use some motivating?

It’s easy to blame staff or contractors for being less than productive rather than admitting perhaps our leadership skills are aching to be rejuvenated.

We discuss marketing strategy as the key tool for business growth. Marketing strategy includes developing the best, most motivating leadership style for your work environment.

The best leadership styles allow managers to motivate employees to amplify their level and quality of work.

Defining Your Leadership Style 101

“Leadership is less about your needs and more about the needs of people and organization you are leading.”
Reported online with the Wall Street Journal (WSJ).

WSJ Contributor Alan Murray wrote a style guide for leaders in a recent blog. Leadership styles define how you are remembered but more importantly a management style creates the work environment for all employees.

Visionary Leadership Style
Visionary leaders are the choice of any board when it is time for change. Visionary leaders generally convey the new direction of a company clearly and outline the steps the whole team will take in order to achieve the new direction successfully.

Coaching Leadership Style
Coaching leaders provide one-on-one coaching with staff and treat staff as if they are potential replacements for the leader making sure the employee’s goals are connected with the organization’s goals. This leadership style can backfire if the one-on-one coaching is perceived as micromanaging as opposed to intuitively helpful so be cautious here.
Walk the motivator versus totalitarian ruler line here.

Affiliative Leadership Style
According to WSJ, this style emphasizes team work, increases harmony and improves communication BUT it can also cultivate mediocrity.

While it improves a company stricken with trust issues, this type of leadership is often one that leads a company only temporarily and from our experience this is the type of leader called in as a henchman sometimes who then becomes the “communication” leader.

Democratic Leadership Style
Personal opinion – this can be dangerous. You can’t have the herd running over the Shepherd, but the Democratic Leadership Style can be useful because it builds on the staff’s knowledge and skills, and creates a group commitment to the resulting goals.

Experts warn this consensus-building approach can be disastrous during times crisis, because in urgent times of need quick decisions must be made which consensus building prevents. This is great a sub-style to have.

Pacesetting or Commanding Style?
Pacesetting marks a leader with high standards of performance who wants tasks completed faster, harder and better at all times. Pacesetting produces high volumes of work, but it can poison an environment against quality work.

A Commanding Leadership Style creates the classic military style leadership and is often the least effective. Commanding leaders rarely offer praise or encouragement but rather function in a tough environment so this leadership is the worst of them all unless of course you work in the military!

Who Do You Want Them to Remember?

I always think this is a safe way to function. If you want people to remember you as smart and helpful and strong, you probably aren’t choosing the Commanding Leadership Style but maybe the Democratic or the Visionary Leadership Styles instead.

Lead the way you want to be remembered, but always remember it is IMPOSSIBLE to please everyone plain and simple. Be positive, be helpful, coach and also be able to make the tough decisions every leader has to make even when you don’t want to – that is the best leadership style – one with a focus on motivating and protecting an organization.

About us: DREAMFly Marketing is a marketing company in Southwest Florida located in Naples, Florida, and we create branding strategy for clients across the United States. Our marketing company in Naples focuses on marketing strategy, advertising, public relations and social media online marketing, online marketing and promotional products. If you like what you’ve read, please sign up to receive our weekly strategic marketing tips.


Growing Your Leadership Style

Posted by on Jan 10, 2012 in Blog, Business Development, Timely Business News | 9 comments

Growing Your Leadership Style

Do You Have the Best Leadership Style?

People love to work for you?
Or could your staff use some motivating?

It’s easy to blame staff or contractors for being less than productive rather than admitting perhaps our leadership skills are aching to be rejuvenated.

We discuss marketing strategy as the key tool for business growth. Marketing strategy includes developing the best, most motivating leadership style for your work environment.

The best leadership styles allow managers to motivate employees to amplify their level and quality of work.

Defining Your Leadership Style 101

“Leadership is less about your needs and more about the needs of people and organization you are leading,” reported the Wall Street Journal (WSJ).

Learn the 6 key leadership styles and discover what kind of leader you are!

read more

Funniest 2011 Public Comments

Posted by on Dec 30, 2011 in Blog, Public Relations | 16 comments

Funniest 2011 Public Comments

The stupidest and funniest quotes of 2011 – make yourself laugh for a moment.

This is our favorite blog to write each year, because we get to giggle and laugh with you at all of the stupid statements made by celebrities and politicians during the year.

Charlie Sheen’s Wacky World of Bad Statements

  • Funny Quote #1: “I’m on a drug, it’s called Charlie Sheen”
  • Funny Quote #2: “Can’t is the cancer of Happen” (???)

Being wacky is just plain fun sometimes, but other times it just sounds nuts especially when celebs speak with the media about themselves and reference tiger blood. View the funniest 2011 public comments, you will laugh.

Business is all about branding, so make the best of what you have. Public Speaking tips added to this blog as a bonus. Videos embedded of these wacky comments!

read more

Pet Envy: Advertising Strategy for Consumer’s Heart

Posted by on Dec 12, 2011 in Advertising, Blog, Graphic Design | 2 comments

Pet Envy: Advertising Strategy for Consumer’s Heart

Pets Are Cute Advertising Sidekicks, but How Do They Fit Strategy?

Where in the world is the advertising strategy in a realtor posing with their dog for an ad? Unless you show only pet friendly properties or specialize in pets, it’s just a cute picture not a marketing strategy.

A photo does not equal advertising strategy.

Ads showcasing staff photos without referencing “meet our staff” and fail to incorporate the staff as the advertising strategy fail, just as cute little cats and dogs fails if they are not part of the branding or advertising strategy!

Think strategy first. Think advertising design second. Read ahead to discover how you can bank on the popularity of pets!

read more

Effects of Google+1 on Website Ranking

Posted by on Nov 28, 2011 in Blog, Online Marketing, SEO | 9 comments

Effects of Google+1 on Website Ranking

Wondering if Google+1 Clicks Help Your Search Engine Ranking?

The more people click Google+1 on your site, yes it will help Google identify that your website is a place of interest. But the +1 click primarily helps with results for the specific term(s) a person responds to with a +1 click.

A Google+1 click isn’t going to boost your website listing from a page 3 listing to #1 on page 1. But it does help Google analyze usefulness of its results…assuming everyone starts clicking +1.

Of course you know what they say about “assumption,” so let’s look at the true effects of Google+1.

Google Admits a +1 Click Will Prompt Page Crawls
+1 is a public action and placing a +1 button on your web pages is smart, because it may prompt Google to more frequently crawl your page or site based on a lot of +1 action. Read up on Google+1′s affects on your traditional SEO.

As much as we’d love to write Marketing in Naples, Naples Marketing Firm, Marketing Naples and Naples Marketing 50 million times on our website, Google still looks for valuable, original information.

Stick to the SEO basics with content providing valid content and as Google+1 grows as a whole more people will begin clicking the +1 button on your pages.

There are challenges ahead with the +1 concept – read ahead

read more

It’s a Mobile Marketing Take Over

Posted by on Nov 9, 2011 in Blog, Online Marketing, Social Media Bug Bites | 6 comments

It’s a Mobile Marketing Take Over

Love Your Mobile and Confused about Mobile Marketing?

AdWeek, an online advertising advice blog, reported in October 2011 that Google is warning businesses – Get Mobile or you may get run over!

But My Business Doesn’t Need Mobile Marketing Right?

Clear your vision for business by opening up to mobile marketing, a strategic marketing powerhouse.

Mobile applications are the new Yellow Pages and our Naples marketing firm made sure we were listed on them. Are you?

You’d better get ready for the SEO changes Google is launching including boosting the ranking of websites that are updated more frequently. If your page is not updated regularly, mobile marketing will be a key for you.

Our take. Our strategic marketing tips. Your business growth – read ahead

read more

Be Branding Brave for 2012

Posted by on Oct 24, 2011 in Blog, Branding, Timely Business News | 7 comments

Be Branding Brave for 2012

Smell The Roses in 2012

Be brave and rebrand your business if you need to – let’s be honest. Are you standing in your business’s way?

The Numbers Tell a Story

In the Oct. 21-27, 2011 Gulf Coast Business Review, journalists reported the 2012 outlook is “uncertain.”

State of Florida officials have reduced tax revenue forecasts through early 2013 by $1.6 billion, according to the News Service of Florida.

Florida Employment Statistics

  • Cape Coral – Fort Myers, Florida
  • Naples – Marco Island
  • Tampa – St. Petersburg – Clearwater
  • 2005: 208,140 2010: 193,940 = -6.82%
  • 2005: 121,570 2010: 109,290 = -10.10%
  • 2005: 1,222,940 2010: 1,091,750 = -10.73%
Population has grown 15-20% across the board while fewer work. Limited Liability Corporation filings are up.

Are You Branding Brave?
Marketing strategy calls for the guts to be different and to make the tough call to change things up when it’s necessary. Are you burying your head in bad branding?

read more

Do You Know How to Close a Business Deal?

Posted by on Oct 7, 2011 in Blog, Business Development | 7 comments

Do You Know How to Close a Business Deal?

Closing a Business Deal

You’re gaining business leads and meeting up with potential clients? Or perhaps you are bricks and mortar location business with new customers coming in? But are you closing the deals or losing them?

Closing a business deal is entirely different than gaining access to pitch to a potentially new client or customer. So how do you do it?

First you have to Open the Door
The trick to closing a business deal is the same trick you use for marriages – the talent of listening!

Our Naples Marketing Firm listens to client concerns and based on those findings we create solutions. You should be operating the same but with your own flair. Read this article to get 5 great tips for closing deals!

read more

Turn Customer Frowns Into Smiles

Posted by on Sep 29, 2011 in Blog, Business Development, Customer Service | 9 comments

Turn Customer Frowns Into Smiles

Do You Make Clients Smile?

If we’re being honest, we can FORGET TO KEEP CUSTOMERS HAPPY when we get caught up office work and projects.

The Value of Thank You…is Priceless
DREAMFly Marketing Magnetics discusses strategic marketing each week. Did you know the most important piece of your strategic marketing puzzle is keeping clients happy?

According to MarketingSherpa.com, it’s 5-7 times more expensive to GAIN new customers than it is to keep the ones you have HAPPY.

Strategic Marketing Tactics That Deliver Robust Customer Relationships
Listen to clients about their challenges. Too many fantastically expensive strategic marketing plans lack real teeth for building and monitoring customer relationships.

Read the full article – Get specific tips that will replace customer frowns with smiles.

read more

Is Your Logo Making You Money?

Posted by on Sep 22, 2011 in Advertising, Blog, Graphic Design | 8 comments

Is Your Logo Making You Money?

Colors Communicate – Choosing the Best Colors Can Grow Business

For logos, general marketing designs and advertising…colors matter!

Learn the meaning behind colors
View examples of purposeful color usage in logos

What Do Colors Say?

The voice of a color is universal – we all seem to pick up on the meaning of a color subconsciously.

What is the color of your company logo saying about your business? Read the full article to view a list of colors and learn if your logo colors are conveying the message you have developed with your strategic marketing plan.

read more

Celebrating 1 Year of Blogging

Posted by on Sep 8, 2011 in Blog, Public Relations, Timely Business News | 6 comments

Celebrating 1 Year of Blogging

DREAMFly Celebrates One Year of Blogging

A year of blogging and so much more to come!

As many of you know it is through blogs and online posts, all of us learn about cutting edge marketing and business strategies, and our strategic marketing firm in Naples, Florida is proud to continue providing advice on how to best lead your company to the trough of success.

Did You Know?

  • Blogs connect you to business owners across the world?
  • Your blog comments could lead to free advice from someone who can help?
  • Writing a blog has become a primary marketing method for web sites?
  • Your blog can be submitted to national blogging sites such as EzineMark.com?

Read more about blogging and take advantage of our exclusive One Year Anniversary Buy 1 Get 1 Press Release Special.

read more

Be Branding Brave for 2012


Endorse Us With Google+

Smell the Roses in 2012

Southwest Florida marketing blog, 2012 economic outlook, rebrandingA discussion whether President Obama or Bush is to blame for the economy – you hear it at every coffee house.

Odd I rarely hear anyone in these rambunctious debates actually creating or discussing any solutions. Hm…..
A solution: Rebranding your company could save the business. Read on!

Did You Know

  • Most people like to blame rather than solve?
  • Businesses make up 90% of the economy?
  • More people are filing for their own business?
  • Job growth is significantly slower than job loss?

Our Naples Marketing Firm is all about marketing solutions. Business owners and employees alike must look for economic solutions and stop complaining. Bad energy gets you nowhere fast.

The Numbers Tell a Story

In the Oct. 21-27, 2011 Gulf Coast Business Review, journalists reported the 2012 outlook is “uncertain.”

State of Florida officials have reduced tax revenue forecasts through early 2013 by $1.6 billion, according to the News Service of Florida.

Florida Employment Statistics

  • Cape Coral – Fort Myers, Florida
  • Naples – Marco Island
  • Tampa – St. Petersburg – Clearwater
  • 2005: 208,140 2010: 193,940 = -6.82%
  • 2005: 121,570 2010: 109,290 = -10.10%
  • 2005: 1,222,940 2010: 1,091,750 = -10.73%
Population has grown 15-20% across the board while fewer work. Limited Liability Corporation filings are up.

Don’t live in Florida?
Make it your business to know your state’s economic atmosphere. The numbers don’t lie, and can help guide a company to an improved marketing strategy.

A Successful Turn Around Story

Tab Hunter, owner of The Surfin’ Plumbers, reported that just by rebranding his 30-year-old Pritchard Plumbing company, he grew profits by 250%! (source: Gulf Coast Business Review, Oct. 20-27, 2011 issue, page 13)

Lesson learned – those who change with the economy and rise above the competition will succeed. Hunter said the “surfing” branding runs all the way through his company now from how they answer the phone to how they dress and it’s been a huge hit.

If Mr. Hunter can rebrand his established company, then so can you. Our Naples Marketing Firm has witnessed people fail to modify business for the economy, but it isn’t too late.

The Keys to Rebranding

Don’t be afraid plain and simple. Have the guts to make a change.

Southwest Florida marketing firms, like any agency, will promise you the world, but if you fail to heed your marketing firm’s advice for change – watch out. We always research the market and competition before moving clients towards rebranding.

Although not a solution for every economic challenge, our Naples marketing firm team knows rebranding often works.

Risk takers are both winners and losers, but you won’t ever win if you never take a chance.

Detailed tips for rebranding can be found in the Branding Marketing Strategy article series. Like what you read? Please leave comments below and get in the know with this blog.


Growing Your Leadership Style

Posted by on Jan 10, 2012 in Blog, Business Development, Timely Business News | 9 comments

Growing Your Leadership Style

Do You Have the Best Leadership Style?

People love to work for you?
Or could your staff use some motivating?

It’s easy to blame staff or contractors for being less than productive rather than admitting perhaps our leadership skills are aching to be rejuvenated.

We discuss marketing strategy as the key tool for business growth. Marketing strategy includes developing the best, most motivating leadership style for your work environment.

The best leadership styles allow managers to motivate employees to amplify their level and quality of work.

Defining Your Leadership Style 101

“Leadership is less about your needs and more about the needs of people and organization you are leading,” reported the Wall Street Journal (WSJ).

Learn the 6 key leadership styles and discover what kind of leader you are!

read more

Funniest 2011 Public Comments

Posted by on Dec 30, 2011 in Blog, Public Relations | 16 comments

Funniest 2011 Public Comments

The stupidest and funniest quotes of 2011 – make yourself laugh for a moment.

This is our favorite blog to write each year, because we get to giggle and laugh with you at all of the stupid statements made by celebrities and politicians during the year.

Charlie Sheen’s Wacky World of Bad Statements

  • Funny Quote #1: “I’m on a drug, it’s called Charlie Sheen”
  • Funny Quote #2: “Can’t is the cancer of Happen” (???)

Being wacky is just plain fun sometimes, but other times it just sounds nuts especially when celebs speak with the media about themselves and reference tiger blood. View the funniest 2011 public comments, you will laugh.

Business is all about branding, so make the best of what you have. Public Speaking tips added to this blog as a bonus. Videos embedded of these wacky comments!

read more

Pet Envy: Advertising Strategy for Consumer’s Heart

Posted by on Dec 12, 2011 in Advertising, Blog, Graphic Design | 2 comments

Pet Envy: Advertising Strategy for Consumer’s Heart

Pets Are Cute Advertising Sidekicks, but How Do They Fit Strategy?

Where in the world is the advertising strategy in a realtor posing with their dog for an ad? Unless you show only pet friendly properties or specialize in pets, it’s just a cute picture not a marketing strategy.

A photo does not equal advertising strategy.

Ads showcasing staff photos without referencing “meet our staff” and fail to incorporate the staff as the advertising strategy fail, just as cute little cats and dogs fails if they are not part of the branding or advertising strategy!

Think strategy first. Think advertising design second. Read ahead to discover how you can bank on the popularity of pets!

read more

Effects of Google+1 on Website Ranking

Posted by on Nov 28, 2011 in Blog, Online Marketing, SEO | 9 comments

Effects of Google+1 on Website Ranking

Wondering if Google+1 Clicks Help Your Search Engine Ranking?

The more people click Google+1 on your site, yes it will help Google identify that your website is a place of interest. But the +1 click primarily helps with results for the specific term(s) a person responds to with a +1 click.

A Google+1 click isn’t going to boost your website listing from a page 3 listing to #1 on page 1. But it does help Google analyze usefulness of its results…assuming everyone starts clicking +1.

Of course you know what they say about “assumption,” so let’s look at the true effects of Google+1.

Google Admits a +1 Click Will Prompt Page Crawls
+1 is a public action and placing a +1 button on your web pages is smart, because it may prompt Google to more frequently crawl your page or site based on a lot of +1 action. Read up on Google+1′s affects on your traditional SEO.

As much as we’d love to write Marketing in Naples, Naples Marketing Firm, Marketing Naples and Naples Marketing 50 million times on our website, Google still looks for valuable, original information.

Stick to the SEO basics with content providing valid content and as Google+1 grows as a whole more people will begin clicking the +1 button on your pages.

There are challenges ahead with the +1 concept – read ahead

read more

It’s a Mobile Marketing Take Over

Posted by on Nov 9, 2011 in Blog, Online Marketing, Social Media Bug Bites | 6 comments

It’s a Mobile Marketing Take Over

Love Your Mobile and Confused about Mobile Marketing?

AdWeek, an online advertising advice blog, reported in October 2011 that Google is warning businesses – Get Mobile or you may get run over!

But My Business Doesn’t Need Mobile Marketing Right?

Clear your vision for business by opening up to mobile marketing, a strategic marketing powerhouse.

Mobile applications are the new Yellow Pages and our Naples marketing firm made sure we were listed on them. Are you?

You’d better get ready for the SEO changes Google is launching including boosting the ranking of websites that are updated more frequently. If your page is not updated regularly, mobile marketing will be a key for you.

Our take. Our strategic marketing tips. Your business growth – read ahead

read more

Be Branding Brave for 2012

Posted by on Oct 24, 2011 in Blog, Branding, Timely Business News | 7 comments

Be Branding Brave for 2012

Smell The Roses in 2012

Be brave and rebrand your business if you need to – let’s be honest. Are you standing in your business’s way?

The Numbers Tell a Story

In the Oct. 21-27, 2011 Gulf Coast Business Review, journalists reported the 2012 outlook is “uncertain.”

State of Florida officials have reduced tax revenue forecasts through early 2013 by $1.6 billion, according to the News Service of Florida.

Florida Employment Statistics

  • Cape Coral – Fort Myers, Florida
  • Naples – Marco Island
  • Tampa – St. Petersburg – Clearwater
  • 2005: 208,140 2010: 193,940 = -6.82%
  • 2005: 121,570 2010: 109,290 = -10.10%
  • 2005: 1,222,940 2010: 1,091,750 = -10.73%
Population has grown 15-20% across the board while fewer work. Limited Liability Corporation filings are up.

Are You Branding Brave?
Marketing strategy calls for the guts to be different and to make the tough call to change things up when it’s necessary. Are you burying your head in bad branding?

read more

Do You Know How to Close a Business Deal?

Posted by on Oct 7, 2011 in Blog, Business Development | 7 comments

Do You Know How to Close a Business Deal?

Closing a Business Deal

You’re gaining business leads and meeting up with potential clients? Or perhaps you are bricks and mortar location business with new customers coming in? But are you closing the deals or losing them?

Closing a business deal is entirely different than gaining access to pitch to a potentially new client or customer. So how do you do it?

First you have to Open the Door
The trick to closing a business deal is the same trick you use for marriages – the talent of listening!

Our Naples Marketing Firm listens to client concerns and based on those findings we create solutions. You should be operating the same but with your own flair. Read this article to get 5 great tips for closing deals!

read more

Turn Customer Frowns Into Smiles

Posted by on Sep 29, 2011 in Blog, Business Development, Customer Service | 9 comments

Turn Customer Frowns Into Smiles

Do You Make Clients Smile?

If we’re being honest, we can FORGET TO KEEP CUSTOMERS HAPPY when we get caught up office work and projects.

The Value of Thank You…is Priceless
DREAMFly Marketing Magnetics discusses strategic marketing each week. Did you know the most important piece of your strategic marketing puzzle is keeping clients happy?

According to MarketingSherpa.com, it’s 5-7 times more expensive to GAIN new customers than it is to keep the ones you have HAPPY.

Strategic Marketing Tactics That Deliver Robust Customer Relationships
Listen to clients about their challenges. Too many fantastically expensive strategic marketing plans lack real teeth for building and monitoring customer relationships.

Read the full article – Get specific tips that will replace customer frowns with smiles.

read more

Is Your Logo Making You Money?

Posted by on Sep 22, 2011 in Advertising, Blog, Graphic Design | 8 comments

Is Your Logo Making You Money?

Colors Communicate – Choosing the Best Colors Can Grow Business

For logos, general marketing designs and advertising…colors matter!

Learn the meaning behind colors
View examples of purposeful color usage in logos

What Do Colors Say?

The voice of a color is universal – we all seem to pick up on the meaning of a color subconsciously.

What is the color of your company logo saying about your business? Read the full article to view a list of colors and learn if your logo colors are conveying the message you have developed with your strategic marketing plan.

read more

Celebrating 1 Year of Blogging

Posted by on Sep 8, 2011 in Blog, Public Relations, Timely Business News | 6 comments

Celebrating 1 Year of Blogging

DREAMFly Celebrates One Year of Blogging

A year of blogging and so much more to come!

As many of you know it is through blogs and online posts, all of us learn about cutting edge marketing and business strategies, and our strategic marketing firm in Naples, Florida is proud to continue providing advice on how to best lead your company to the trough of success.

Did You Know?

  • Blogs connect you to business owners across the world?
  • Your blog comments could lead to free advice from someone who can help?
  • Writing a blog has become a primary marketing method for web sites?
  • Your blog can be submitted to national blogging sites such as EzineMark.com?

Read more about blogging and take advantage of our exclusive One Year Anniversary Buy 1 Get 1 Press Release Special.

read more

Do You Know How to Close a Business Deal?


Endorse Us With Google+

Closing a Business Deal

You’re gaining business leads and meeting up with potential clients? Or perhaps you are bricks and mortar location business with new customers coming in?

Are you closing the deals or losing them? Closing a deal is different than gaining access to pitch to a new client or customer.

First you have to Open the Door
One of the best tools for opening up doors to at least gaining a meeting with someone is to connect with them on Facebook, Twitter, Google+ and/or LinkedIn.

Not all social media connections will be local but you can make connections personal by emailing your newest online friend and asking them about their business without any sales talk. It leads to a conversation, then an invite to coffee…and the door opens.

If you are a bricks and mortar location, you should still try to genuinely connect with potentially new customers online, but you may be drawing more consumers into your physical location through advertising. Having a consumer walk into your store or business location…is still just an open door. There’s no promise they’ll buy and return.

Closing the Deal
Generally, when you meet with someone the first time, it is best to listen. Take cues from the person’s tone of voice, the types of problems or solutions being discussed and the person’s body language.

Tips for closing deals
Our Naples Marketing Firm knows first-hand how tough closing a deal can be.

closing a business deal, naples marketing firm

Learn the Tricks to Closing Business Deals

Always remember, not every client is a fit for your business. Knowing this should give you a calmer and more open approach to new consumers.

  1. Conversations at first and second meetings are often robust.

    Don’t let the conversation settle and if you run out of things to say – do NOT revert to what I call sales speak. Ask questions and listen.

  2. Give some free advice. If you help the person, they will immediately have value in your new connections.

    Let’s be clear – I don’t give out an entire marketing strategy free over coffee – but I do provide 1-2 marketing tips.

    When the person receives results, he or she may decide to hire my Naples Marketing Firm for future needs.

  3. Have your 30 second “this is what I do” speech ready in non-sales terms.

    When the person asks what you can do for them – remember to focus on how your service positively impacts others – it’s about THEM not you!

    “Be Brief, Brilliant and Be Gone” is advice the late Collier County, Florida Manager James Mudd – a fierce leader – gave me once.

  4. Explain how your service or product will benefit the person.

    Why should someone care you are selling vitamins? Maybe they should choose your vitamins because they are derived from whole foods and have no fillers so they receive true nutrition value – tell them!

  5. If the person doesn’t express specific interest in what you have to offer, thank them for their time.

    Then send a follow up hand written thank you note or email and attach information about the product or service you were talking about.

    Here’s the key – Attach the document and ask them to share it with others they might think will benefit. You are selling without selling. It’s about the connection.

  6. Follow up but don’t be pushy. Enough said!
  7. Finally – deliver what you say you will – do not deceive and they’ll refer new clients and remain a loyal customer

They Bought – The Final Steps
The final steps to closing a deal often include a contract for those of us in marketing or online businesses. For those of you with store fronts, closing the deal is following the steps above but then getting the customer to purchase right on the spot and customer service is key!

Your business’s finances and profits are about you, but a company’s service or product is about the consumer. And with success you can plan for the future with Qrops.

Frame your business dealings, networking, blogs, advertising and social media to focus on consumers’ needs and you’ll improve closing the deals.

What tips do you have for closing deals – share with our readers! If you like what you have read, our Naples Marketing Firm invites you to receive our weekly email blog. This marketing company in Naples provides PR, website design, SEO, social media and marketing strategy services.


Growing Your Leadership Style

Posted by on Jan 10, 2012 in Blog, Business Development, Timely Business News | 9 comments

Growing Your Leadership Style

Do You Have the Best Leadership Style?

People love to work for you?
Or could your staff use some motivating?

It’s easy to blame staff or contractors for being less than productive rather than admitting perhaps our leadership skills are aching to be rejuvenated.

We discuss marketing strategy as the key tool for business growth. Marketing strategy includes developing the best, most motivating leadership style for your work environment.

The best leadership styles allow managers to motivate employees to amplify their level and quality of work.

Defining Your Leadership Style 101

“Leadership is less about your needs and more about the needs of people and organization you are leading,” reported the Wall Street Journal (WSJ).

Learn the 6 key leadership styles and discover what kind of leader you are!

read more

Funniest 2011 Public Comments

Posted by on Dec 30, 2011 in Blog, Public Relations | 16 comments

Funniest 2011 Public Comments

The stupidest and funniest quotes of 2011 – make yourself laugh for a moment.

This is our favorite blog to write each year, because we get to giggle and laugh with you at all of the stupid statements made by celebrities and politicians during the year.

Charlie Sheen’s Wacky World of Bad Statements

  • Funny Quote #1: “I’m on a drug, it’s called Charlie Sheen”
  • Funny Quote #2: “Can’t is the cancer of Happen” (???)

Being wacky is just plain fun sometimes, but other times it just sounds nuts especially when celebs speak with the media about themselves and reference tiger blood. View the funniest 2011 public comments, you will laugh.

Business is all about branding, so make the best of what you have. Public Speaking tips added to this blog as a bonus. Videos embedded of these wacky comments!

read more

Pet Envy: Advertising Strategy for Consumer’s Heart

Posted by on Dec 12, 2011 in Advertising, Blog, Graphic Design | 2 comments

Pet Envy: Advertising Strategy for Consumer’s Heart

Pets Are Cute Advertising Sidekicks, but How Do They Fit Strategy?

Where in the world is the advertising strategy in a realtor posing with their dog for an ad? Unless you show only pet friendly properties or specialize in pets, it’s just a cute picture not a marketing strategy.

A photo does not equal advertising strategy.

Ads showcasing staff photos without referencing “meet our staff” and fail to incorporate the staff as the advertising strategy fail, just as cute little cats and dogs fails if they are not part of the branding or advertising strategy!

Think strategy first. Think advertising design second. Read ahead to discover how you can bank on the popularity of pets!

read more

Effects of Google+1 on Website Ranking

Posted by on Nov 28, 2011 in Blog, Online Marketing, SEO | 9 comments

Effects of Google+1 on Website Ranking

Wondering if Google+1 Clicks Help Your Search Engine Ranking?

The more people click Google+1 on your site, yes it will help Google identify that your website is a place of interest. But the +1 click primarily helps with results for the specific term(s) a person responds to with a +1 click.

A Google+1 click isn’t going to boost your website listing from a page 3 listing to #1 on page 1. But it does help Google analyze usefulness of its results…assuming everyone starts clicking +1.

Of course you know what they say about “assumption,” so let’s look at the true effects of Google+1.

Google Admits a +1 Click Will Prompt Page Crawls
+1 is a public action and placing a +1 button on your web pages is smart, because it may prompt Google to more frequently crawl your page or site based on a lot of +1 action. Read up on Google+1′s affects on your traditional SEO.

As much as we’d love to write Marketing in Naples, Naples Marketing Firm, Marketing Naples and Naples Marketing 50 million times on our website, Google still looks for valuable, original information.

Stick to the SEO basics with content providing valid content and as Google+1 grows as a whole more people will begin clicking the +1 button on your pages.

There are challenges ahead with the +1 concept – read ahead

read more

It’s a Mobile Marketing Take Over

Posted by on Nov 9, 2011 in Blog, Online Marketing, Social Media Bug Bites | 6 comments

It’s a Mobile Marketing Take Over

Love Your Mobile and Confused about Mobile Marketing?

AdWeek, an online advertising advice blog, reported in October 2011 that Google is warning businesses – Get Mobile or you may get run over!

But My Business Doesn’t Need Mobile Marketing Right?

Clear your vision for business by opening up to mobile marketing, a strategic marketing powerhouse.

Mobile applications are the new Yellow Pages and our Naples marketing firm made sure we were listed on them. Are you?

You’d better get ready for the SEO changes Google is launching including boosting the ranking of websites that are updated more frequently. If your page is not updated regularly, mobile marketing will be a key for you.

Our take. Our strategic marketing tips. Your business growth – read ahead

read more

Be Branding Brave for 2012

Posted by on Oct 24, 2011 in Blog, Branding, Timely Business News | 7 comments

Be Branding Brave for 2012

Smell The Roses in 2012

Be brave and rebrand your business if you need to – let’s be honest. Are you standing in your business’s way?

The Numbers Tell a Story

In the Oct. 21-27, 2011 Gulf Coast Business Review, journalists reported the 2012 outlook is “uncertain.”

State of Florida officials have reduced tax revenue forecasts through early 2013 by $1.6 billion, according to the News Service of Florida.

Florida Employment Statistics

  • Cape Coral – Fort Myers, Florida
  • Naples – Marco Island
  • Tampa – St. Petersburg – Clearwater
  • 2005: 208,140 2010: 193,940 = -6.82%
  • 2005: 121,570 2010: 109,290 = -10.10%
  • 2005: 1,222,940 2010: 1,091,750 = -10.73%
Population has grown 15-20% across the board while fewer work. Limited Liability Corporation filings are up.

Are You Branding Brave?
Marketing strategy calls for the guts to be different and to make the tough call to change things up when it’s necessary. Are you burying your head in bad branding?

read more

Do You Know How to Close a Business Deal?

Posted by on Oct 7, 2011 in Blog, Business Development | 7 comments

Do You Know How to Close a Business Deal?

Closing a Business Deal

You’re gaining business leads and meeting up with potential clients? Or perhaps you are bricks and mortar location business with new customers coming in? But are you closing the deals or losing them?

Closing a business deal is entirely different than gaining access to pitch to a potentially new client or customer. So how do you do it?

First you have to Open the Door
The trick to closing a business deal is the same trick you use for marriages – the talent of listening!

Our Naples Marketing Firm listens to client concerns and based on those findings we create solutions. You should be operating the same but with your own flair. Read this article to get 5 great tips for closing deals!

read more

Turn Customer Frowns Into Smiles

Posted by on Sep 29, 2011 in Blog, Business Development, Customer Service | 9 comments

Turn Customer Frowns Into Smiles

Do You Make Clients Smile?

If we’re being honest, we can FORGET TO KEEP CUSTOMERS HAPPY when we get caught up office work and projects.

The Value of Thank You…is Priceless
DREAMFly Marketing Magnetics discusses strategic marketing each week. Did you know the most important piece of your strategic marketing puzzle is keeping clients happy?

According to MarketingSherpa.com, it’s 5-7 times more expensive to GAIN new customers than it is to keep the ones you have HAPPY.

Strategic Marketing Tactics That Deliver Robust Customer Relationships
Listen to clients about their challenges. Too many fantastically expensive strategic marketing plans lack real teeth for building and monitoring customer relationships.

Read the full article – Get specific tips that will replace customer frowns with smiles.

read more

Is Your Logo Making You Money?

Posted by on Sep 22, 2011 in Advertising, Blog, Graphic Design | 8 comments

Is Your Logo Making You Money?

Colors Communicate – Choosing the Best Colors Can Grow Business

For logos, general marketing designs and advertising…colors matter!

Learn the meaning behind colors
View examples of purposeful color usage in logos

What Do Colors Say?

The voice of a color is universal – we all seem to pick up on the meaning of a color subconsciously.

What is the color of your company logo saying about your business? Read the full article to view a list of colors and learn if your logo colors are conveying the message you have developed with your strategic marketing plan.

read more

Celebrating 1 Year of Blogging

Posted by on Sep 8, 2011 in Blog, Public Relations, Timely Business News | 6 comments

Celebrating 1 Year of Blogging

DREAMFly Celebrates One Year of Blogging

A year of blogging and so much more to come!

As many of you know it is through blogs and online posts, all of us learn about cutting edge marketing and business strategies, and our strategic marketing firm in Naples, Florida is proud to continue providing advice on how to best lead your company to the trough of success.

Did You Know?

  • Blogs connect you to business owners across the world?
  • Your blog comments could lead to free advice from someone who can help?
  • Writing a blog has become a primary marketing method for web sites?
  • Your blog can be submitted to national blogging sites such as EzineMark.com?

Read more about blogging and take advantage of our exclusive One Year Anniversary Buy 1 Get 1 Press Release Special.

read more

Turn Customer Frowns Into Smiles


Endorse Us With Google+

Do You Make Clients Smile?

Naples marketing firm, strategic marketing solutions for customer serviceIf we’re being honest, we can FORGET TO KEEP CUSTOMERS HAPPY when we get caught up office work and projects.

The Value of Thank You…is Priceless
DREAMFly Marketing Magnetics discusses strategic marketing each week. Did you know the most important piece of your strategic marketing puzzle is keeping clients happy?

According to MarketingSherpa.com, it’s 5-7 times more expensive to GAIN new customers than it is to keep the ones you have HAPPY.

Strategic Marketing Tactics That Deliver Robust Customer Relationships
Listen to clients about their challenges. Too many fantastically expensive strategic marketing plans lack real teeth for building and monitoring customer relationships.

The Teeth in Customer’s Smiles

  • Send regular thank you notes with hand written signatures (for small-medium sized businesses)

    Larger companies may wish to send preprinted but personalized thank you letters or notes

  • Send a simple, personalized thank you / incentive email with an exclusive savings offer

    Use MailChimp or Constant Contact and “code” the email to include each recipients first name. It’s a blast email personalized!

  • Connect with customers on Facebook, Google+ and/or LinkedIn

    Social media believe it or not is more personal than generic mail and allows unfettered interaction

Our Naples Marketing Firm is often very busy and the team can get weighed down with deadlines, but just like you, we have a responsibility to engage clients, listen and help. Excellent service should be a no brainer.

The DREAMFly Marketing Team sets itself apart by pioneering marketing strategy and executing benchmarks to grow client’s profits and improve their lives…with a focus on service.

So…what sets your business apart?

Rusty Customer Service? Dust Off Your Best Strategic Marketing Tool!

  • Learn from customer service mistakes.
  • improving customer service

  • Upset patron?
    Listen! Don’t over talk, but do say their concern is your concern and offer to solve the issue.
  • Match your mission with customer treatment to connect your strategic marketing system
    For example, don’t advertise you are responsive when it takes you 4 hours to return calls. Don’t say service is polite and speedy when it’s argumentative and frustrating.

    Have staff answer the phone in a tone that matches your advertising, promotions and personal vision for the business.

  • Make extra time for clients that need it and become indispensable

Following those simple tips will make YOU the person clients look FORWARD to hearing from!

By connecting the dots from employee attitude to operations, staff telephone tone to customer promotions, strategic marketing comes to life.

Liked what you’ve read? Leave comments below and sign up for our blog newsletter.


Growing Your Leadership Style

Posted by on Jan 10, 2012 in Blog, Business Development, Timely Business News | 9 comments

Growing Your Leadership Style

Do You Have the Best Leadership Style?

People love to work for you?
Or could your staff use some motivating?

It’s easy to blame staff or contractors for being less than productive rather than admitting perhaps our leadership skills are aching to be rejuvenated.

We discuss marketing strategy as the key tool for business growth. Marketing strategy includes developing the best, most motivating leadership style for your work environment.

The best leadership styles allow managers to motivate employees to amplify their level and quality of work.

Defining Your Leadership Style 101

“Leadership is less about your needs and more about the needs of people and organization you are leading,” reported the Wall Street Journal (WSJ).

Learn the 6 key leadership styles and discover what kind of leader you are!

read more

Funniest 2011 Public Comments

Posted by on Dec 30, 2011 in Blog, Public Relations | 16 comments

Funniest 2011 Public Comments

The stupidest and funniest quotes of 2011 – make yourself laugh for a moment.

This is our favorite blog to write each year, because we get to giggle and laugh with you at all of the stupid statements made by celebrities and politicians during the year.

Charlie Sheen’s Wacky World of Bad Statements

  • Funny Quote #1: “I’m on a drug, it’s called Charlie Sheen”
  • Funny Quote #2: “Can’t is the cancer of Happen” (???)

Being wacky is just plain fun sometimes, but other times it just sounds nuts especially when celebs speak with the media about themselves and reference tiger blood. View the funniest 2011 public comments, you will laugh.

Business is all about branding, so make the best of what you have. Public Speaking tips added to this blog as a bonus. Videos embedded of these wacky comments!

read more

Pet Envy: Advertising Strategy for Consumer’s Heart

Posted by on Dec 12, 2011 in Advertising, Blog, Graphic Design | 2 comments

Pet Envy: Advertising Strategy for Consumer’s Heart

Pets Are Cute Advertising Sidekicks, but How Do They Fit Strategy?

Where in the world is the advertising strategy in a realtor posing with their dog for an ad? Unless you show only pet friendly properties or specialize in pets, it’s just a cute picture not a marketing strategy.

A photo does not equal advertising strategy.

Ads showcasing staff photos without referencing “meet our staff” and fail to incorporate the staff as the advertising strategy fail, just as cute little cats and dogs fails if they are not part of the branding or advertising strategy!

Think strategy first. Think advertising design second. Read ahead to discover how you can bank on the popularity of pets!

read more

Effects of Google+1 on Website Ranking

Posted by on Nov 28, 2011 in Blog, Online Marketing, SEO | 9 comments

Effects of Google+1 on Website Ranking

Wondering if Google+1 Clicks Help Your Search Engine Ranking?

The more people click Google+1 on your site, yes it will help Google identify that your website is a place of interest. But the +1 click primarily helps with results for the specific term(s) a person responds to with a +1 click.

A Google+1 click isn’t going to boost your website listing from a page 3 listing to #1 on page 1. But it does help Google analyze usefulness of its results…assuming everyone starts clicking +1.

Of course you know what they say about “assumption,” so let’s look at the true effects of Google+1.

Google Admits a +1 Click Will Prompt Page Crawls
+1 is a public action and placing a +1 button on your web pages is smart, because it may prompt Google to more frequently crawl your page or site based on a lot of +1 action. Read up on Google+1′s affects on your traditional SEO.

As much as we’d love to write Marketing in Naples, Naples Marketing Firm, Marketing Naples and Naples Marketing 50 million times on our website, Google still looks for valuable, original information.

Stick to the SEO basics with content providing valid content and as Google+1 grows as a whole more people will begin clicking the +1 button on your pages.

There are challenges ahead with the +1 concept – read ahead

read more

It’s a Mobile Marketing Take Over

Posted by on Nov 9, 2011 in Blog, Online Marketing, Social Media Bug Bites | 6 comments

It’s a Mobile Marketing Take Over

Love Your Mobile and Confused about Mobile Marketing?

AdWeek, an online advertising advice blog, reported in October 2011 that Google is warning businesses – Get Mobile or you may get run over!

But My Business Doesn’t Need Mobile Marketing Right?

Clear your vision for business by opening up to mobile marketing, a strategic marketing powerhouse.

Mobile applications are the new Yellow Pages and our Naples marketing firm made sure we were listed on them. Are you?

You’d better get ready for the SEO changes Google is launching including boosting the ranking of websites that are updated more frequently. If your page is not updated regularly, mobile marketing will be a key for you.

Our take. Our strategic marketing tips. Your business growth – read ahead

read more

Be Branding Brave for 2012

Posted by on Oct 24, 2011 in Blog, Branding, Timely Business News | 7 comments

Be Branding Brave for 2012

Smell The Roses in 2012

Be brave and rebrand your business if you need to – let’s be honest. Are you standing in your business’s way?

The Numbers Tell a Story

In the Oct. 21-27, 2011 Gulf Coast Business Review, journalists reported the 2012 outlook is “uncertain.”

State of Florida officials have reduced tax revenue forecasts through early 2013 by $1.6 billion, according to the News Service of Florida.

Florida Employment Statistics

  • Cape Coral – Fort Myers, Florida
  • Naples – Marco Island
  • Tampa – St. Petersburg – Clearwater
  • 2005: 208,140 2010: 193,940 = -6.82%
  • 2005: 121,570 2010: 109,290 = -10.10%
  • 2005: 1,222,940 2010: 1,091,750 = -10.73%
Population has grown 15-20% across the board while fewer work. Limited Liability Corporation filings are up.

Are You Branding Brave?
Marketing strategy calls for the guts to be different and to make the tough call to change things up when it’s necessary. Are you burying your head in bad branding?

read more

Do You Know How to Close a Business Deal?

Posted by on Oct 7, 2011 in Blog, Business Development | 7 comments

Do You Know How to Close a Business Deal?

Closing a Business Deal

You’re gaining business leads and meeting up with potential clients? Or perhaps you are bricks and mortar location business with new customers coming in? But are you closing the deals or losing them?

Closing a business deal is entirely different than gaining access to pitch to a potentially new client or customer. So how do you do it?

First you have to Open the Door
The trick to closing a business deal is the same trick you use for marriages – the talent of listening!

Our Naples Marketing Firm listens to client concerns and based on those findings we create solutions. You should be operating the same but with your own flair. Read this article to get 5 great tips for closing deals!

read more

Turn Customer Frowns Into Smiles

Posted by on Sep 29, 2011 in Blog, Business Development, Customer Service | 9 comments

Turn Customer Frowns Into Smiles

Do You Make Clients Smile?

If we’re being honest, we can FORGET TO KEEP CUSTOMERS HAPPY when we get caught up office work and projects.

The Value of Thank You…is Priceless
DREAMFly Marketing Magnetics discusses strategic marketing each week. Did you know the most important piece of your strategic marketing puzzle is keeping clients happy?

According to MarketingSherpa.com, it’s 5-7 times more expensive to GAIN new customers than it is to keep the ones you have HAPPY.

Strategic Marketing Tactics That Deliver Robust Customer Relationships
Listen to clients about their challenges. Too many fantastically expensive strategic marketing plans lack real teeth for building and monitoring customer relationships.

Read the full article – Get specific tips that will replace customer frowns with smiles.

read more

Is Your Logo Making You Money?

Posted by on Sep 22, 2011 in Advertising, Blog, Graphic Design | 8 comments

Is Your Logo Making You Money?

Colors Communicate – Choosing the Best Colors Can Grow Business

For logos, general marketing designs and advertising…colors matter!

Learn the meaning behind colors
View examples of purposeful color usage in logos

What Do Colors Say?

The voice of a color is universal – we all seem to pick up on the meaning of a color subconsciously.

What is the color of your company logo saying about your business? Read the full article to view a list of colors and learn if your logo colors are conveying the message you have developed with your strategic marketing plan.

read more

Celebrating 1 Year of Blogging

Posted by on Sep 8, 2011 in Blog, Public Relations, Timely Business News | 6 comments

Celebrating 1 Year of Blogging

DREAMFly Celebrates One Year of Blogging

A year of blogging and so much more to come!

As many of you know it is through blogs and online posts, all of us learn about cutting edge marketing and business strategies, and our strategic marketing firm in Naples, Florida is proud to continue providing advice on how to best lead your company to the trough of success.

Did You Know?

  • Blogs connect you to business owners across the world?
  • Your blog comments could lead to free advice from someone who can help?
  • Writing a blog has become a primary marketing method for web sites?
  • Your blog can be submitted to national blogging sites such as EzineMark.com?

Read more about blogging and take advantage of our exclusive One Year Anniversary Buy 1 Get 1 Press Release Special.

read more

Celebrating 1 Year of Blogging


Endorse Us With Google+

DREAMFly Celebrates One Year of Blogging

A year of blogging and so much more to come!

Naples marketing firm, blogging, strategic marketingAs many of you know it is through blogs and online posts, we learn about cutting edge marketing and business strategies.

Our strategic marketing firm in Naples, Florida is proud to continue providing advice on how to best lead your company to the trough of success.

Did You Know?

  • Blogs connect you to business owners across the world?
  • Your blog comments could lead to free advice from someone who can help?
  • Writing a blog has become a primary marketing method for web sites?
  • Your blog can be submitted to national blogging sites such as EzineMark.com?

Creating a Conversation
By creating a conversation where readers can learn absolutely free, your blog like our Marketing Magnetics Blog will attract new customers and reassure existing customers that your company is a quality company.

For those of you blogging, remember whether you are a Naples Marketing Firm, an Indiana dental practice, a pet rescue or a building industry expert, you have something to offer others – YOUR EXPERTISE!

DREAMFly Marketing is a strategic marketing firm in Naples, Florida, and our blog has allowed us to grow our business beyond Southwest Florida. So what are you waiting for? Already blogging but losing motivation? Go for the gold and write about what really motivates you and see the difference it makes.

What Should You Write About?
You can promote a personal blog connected with your business or choose to have a blog like DREAMFly’s that is focused on your business functions and services.

Although we focus primarily on marketing strategy, advertising and public relations, we also write blogs about work stress, the economy and how to stay motivated. So branch out and think out of the box.

If you have fun blogging, people will have fun reading your work.

Our Anniversary Special as a Thank You
We are celebrating one year of blogging and our official one year anniversary for the marketing firm. Whether you are just now finding DREAMFly Marketing’s Marketing Magnetics Blog or you’ve been reading it for a year, we want to give you exclusive access to our expertise with a One Year Anniversary Special.

Buy one press release for $100, get a second press release free, PLUS we’ll send it to your local media outlets! This offer is active through Sept. 15, 2011.

To take advantage of this special, click here to email us.


Growing Your Leadership Style

Posted by on Jan 10, 2012 in Blog, Business Development, Timely Business News | 9 comments

Growing Your Leadership Style

Do You Have the Best Leadership Style?

People love to work for you?
Or could your staff use some motivating?

It’s easy to blame staff or contractors for being less than productive rather than admitting perhaps our leadership skills are aching to be rejuvenated.

We discuss marketing strategy as the key tool for business growth. Marketing strategy includes developing the best, most motivating leadership style for your work environment.

The best leadership styles allow managers to motivate employees to amplify their level and quality of work.

Defining Your Leadership Style 101

“Leadership is less about your needs and more about the needs of people and organization you are leading,” reported the Wall Street Journal (WSJ).

Learn the 6 key leadership styles and discover what kind of leader you are!

read more

Funniest 2011 Public Comments

Posted by on Dec 30, 2011 in Blog, Public Relations | 16 comments

Funniest 2011 Public Comments

The stupidest and funniest quotes of 2011 – make yourself laugh for a moment.

This is our favorite blog to write each year, because we get to giggle and laugh with you at all of the stupid statements made by celebrities and politicians during the year.

Charlie Sheen’s Wacky World of Bad Statements

  • Funny Quote #1: “I’m on a drug, it’s called Charlie Sheen”
  • Funny Quote #2: “Can’t is the cancer of Happen” (???)

Being wacky is just plain fun sometimes, but other times it just sounds nuts especially when celebs speak with the media about themselves and reference tiger blood. View the funniest 2011 public comments, you will laugh.

Business is all about branding, so make the best of what you have. Public Speaking tips added to this blog as a bonus. Videos embedded of these wacky comments!

read more

Pet Envy: Advertising Strategy for Consumer’s Heart

Posted by on Dec 12, 2011 in Advertising, Blog, Graphic Design | 2 comments

Pet Envy: Advertising Strategy for Consumer’s Heart

Pets Are Cute Advertising Sidekicks, but How Do They Fit Strategy?

Where in the world is the advertising strategy in a realtor posing with their dog for an ad? Unless you show only pet friendly properties or specialize in pets, it’s just a cute picture not a marketing strategy.

A photo does not equal advertising strategy.

Ads showcasing staff photos without referencing “meet our staff” and fail to incorporate the staff as the advertising strategy fail, just as cute little cats and dogs fails if they are not part of the branding or advertising strategy!

Think strategy first. Think advertising design second. Read ahead to discover how you can bank on the popularity of pets!

read more

Effects of Google+1 on Website Ranking

Posted by on Nov 28, 2011 in Blog, Online Marketing, SEO | 9 comments

Effects of Google+1 on Website Ranking

Wondering if Google+1 Clicks Help Your Search Engine Ranking?

The more people click Google+1 on your site, yes it will help Google identify that your website is a place of interest. But the +1 click primarily helps with results for the specific term(s) a person responds to with a +1 click.

A Google+1 click isn’t going to boost your website listing from a page 3 listing to #1 on page 1. But it does help Google analyze usefulness of its results…assuming everyone starts clicking +1.

Of course you know what they say about “assumption,” so let’s look at the true effects of Google+1.

Google Admits a +1 Click Will Prompt Page Crawls
+1 is a public action and placing a +1 button on your web pages is smart, because it may prompt Google to more frequently crawl your page or site based on a lot of +1 action. Read up on Google+1′s affects on your traditional SEO.

As much as we’d love to write Marketing in Naples, Naples Marketing Firm, Marketing Naples and Naples Marketing 50 million times on our website, Google still looks for valuable, original information.

Stick to the SEO basics with content providing valid content and as Google+1 grows as a whole more people will begin clicking the +1 button on your pages.

There are challenges ahead with the +1 concept – read ahead

read more

It’s a Mobile Marketing Take Over

Posted by on Nov 9, 2011 in Blog, Online Marketing, Social Media Bug Bites | 6 comments

It’s a Mobile Marketing Take Over

Love Your Mobile and Confused about Mobile Marketing?

AdWeek, an online advertising advice blog, reported in October 2011 that Google is warning businesses – Get Mobile or you may get run over!

But My Business Doesn’t Need Mobile Marketing Right?

Clear your vision for business by opening up to mobile marketing, a strategic marketing powerhouse.

Mobile applications are the new Yellow Pages and our Naples marketing firm made sure we were listed on them. Are you?

You’d better get ready for the SEO changes Google is launching including boosting the ranking of websites that are updated more frequently. If your page is not updated regularly, mobile marketing will be a key for you.

Our take. Our strategic marketing tips. Your business growth – read ahead

read more

Be Branding Brave for 2012

Posted by on Oct 24, 2011 in Blog, Branding, Timely Business News | 7 comments

Be Branding Brave for 2012

Smell The Roses in 2012

Be brave and rebrand your business if you need to – let’s be honest. Are you standing in your business’s way?

The Numbers Tell a Story

In the Oct. 21-27, 2011 Gulf Coast Business Review, journalists reported the 2012 outlook is “uncertain.”

State of Florida officials have reduced tax revenue forecasts through early 2013 by $1.6 billion, according to the News Service of Florida.

Florida Employment Statistics

  • Cape Coral – Fort Myers, Florida
  • Naples – Marco Island
  • Tampa – St. Petersburg – Clearwater
  • 2005: 208,140 2010: 193,940 = -6.82%
  • 2005: 121,570 2010: 109,290 = -10.10%
  • 2005: 1,222,940 2010: 1,091,750 = -10.73%
Population has grown 15-20% across the board while fewer work. Limited Liability Corporation filings are up.

Are You Branding Brave?
Marketing strategy calls for the guts to be different and to make the tough call to change things up when it’s necessary. Are you burying your head in bad branding?

read more

Do You Know How to Close a Business Deal?

Posted by on Oct 7, 2011 in Blog, Business Development | 7 comments

Do You Know How to Close a Business Deal?

Closing a Business Deal

You’re gaining business leads and meeting up with potential clients? Or perhaps you are bricks and mortar location business with new customers coming in? But are you closing the deals or losing them?

Closing a business deal is entirely different than gaining access to pitch to a potentially new client or customer. So how do you do it?

First you have to Open the Door
The trick to closing a business deal is the same trick you use for marriages – the talent of listening!

Our Naples Marketing Firm listens to client concerns and based on those findings we create solutions. You should be operating the same but with your own flair. Read this article to get 5 great tips for closing deals!

read more

Turn Customer Frowns Into Smiles

Posted by on Sep 29, 2011 in Blog, Business Development, Customer Service | 9 comments

Turn Customer Frowns Into Smiles

Do You Make Clients Smile?

If we’re being honest, we can FORGET TO KEEP CUSTOMERS HAPPY when we get caught up office work and projects.

The Value of Thank You…is Priceless
DREAMFly Marketing Magnetics discusses strategic marketing each week. Did you know the most important piece of your strategic marketing puzzle is keeping clients happy?

According to MarketingSherpa.com, it’s 5-7 times more expensive to GAIN new customers than it is to keep the ones you have HAPPY.

Strategic Marketing Tactics That Deliver Robust Customer Relationships
Listen to clients about their challenges. Too many fantastically expensive strategic marketing plans lack real teeth for building and monitoring customer relationships.

Read the full article – Get specific tips that will replace customer frowns with smiles.

read more

Is Your Logo Making You Money?

Posted by on Sep 22, 2011 in Advertising, Blog, Graphic Design | 8 comments

Is Your Logo Making You Money?

Colors Communicate – Choosing the Best Colors Can Grow Business

For logos, general marketing designs and advertising…colors matter!

Learn the meaning behind colors
View examples of purposeful color usage in logos

What Do Colors Say?

The voice of a color is universal – we all seem to pick up on the meaning of a color subconsciously.

What is the color of your company logo saying about your business? Read the full article to view a list of colors and learn if your logo colors are conveying the message you have developed with your strategic marketing plan.

read more

Celebrating 1 Year of Blogging

Posted by on Sep 8, 2011 in Blog, Public Relations, Timely Business News | 6 comments

Celebrating 1 Year of Blogging

DREAMFly Celebrates One Year of Blogging

A year of blogging and so much more to come!

As many of you know it is through blogs and online posts, all of us learn about cutting edge marketing and business strategies, and our strategic marketing firm in Naples, Florida is proud to continue providing advice on how to best lead your company to the trough of success.

Did You Know?

  • Blogs connect you to business owners across the world?
  • Your blog comments could lead to free advice from someone who can help?
  • Writing a blog has become a primary marketing method for web sites?
  • Your blog can be submitted to national blogging sites such as EzineMark.com?

Read more about blogging and take advantage of our exclusive One Year Anniversary Buy 1 Get 1 Press Release Special.

read more