3 Marketing Tips to Weather the Economy


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Economy vs. Business

As the U.S. economy shows more volcanic symptoms of a meltdown, debate begins over the financial outlook. The business climate for the 2011 fourth quarter and outlook for 2012 is shaky but manageable.

In this article, you’ll learn 3 Hot Marketing Tips to Weather the Economy…but first the data you care about: finances.

2011 fourth quarter financials, US financial outlook, business outlook for 2012, naples marketing firm

Political cartoon by Nate Beeler of the Washington Examiner

2011-2012 Economic Weather

In May 2011, President Obama reported unemployment claims were down, but just as quickly on in August CNN reported joblessness had increased at a continuous and alarming rate.

On, Aug. 18, 2011, Bank of America, one of the largest banks, announced a plan for a 3,500 employee lay off by September 2011. Since this post, Bank of America announced 30,000 layoffs over the next 10-15 years. The United States Postal Service is even considering cutting 120,000 jobs!

Financial expert Susie Orman reported on CNN on Aug. 18, 2011 that is no way to avoid a second recession in the fourth quarter of 2011 and offered survival advice.

Wall Street Journal reported on Aug. 19, 2011:

“The U.S. economy is showing new signs of fatigue, depressing financial markets, discouraging consumers and unsettling businesses.

The Dow Jones Industrial Average lost 419.63 points, or 3.7%, Thursday [Aug. 18, 2011], and is down 9.5% for August [2011] amid soaring trading volume and some of the worst volatility on record.”

Read the Wall Street Journal story

The New York Times on Sept. 7, 2011 following the original publish date of this blog reported there are true recession concerns.

Marketing for the economy requires finding a boat to weather the storm the U.S. is likely to ride through 2015, according to some.

As a Naples marketing firm serving up branding dreams for businesses across the United States, like you, our company wants to do more than float. Businesses need profits and strategic marketing solutions help overcome concerns.

3 Strategic Marketing Tips to Weather The Economy

  • Focus on Your Business’s REAL Talent – Don’t Dilute Focus

    Don’t specialize in computers if your talent is primarily printers. HP plans to phase out all computer manufacturing through 2013 to return to its roots with printers and B2B services. Great advice!

    What’s your company’s real talent?

  • Trim Marketing. Don’t Cut It.

    Foot traffic, sales and promotions are directly connected to a consumer’s likelihood to spend money with your business. You MUST spend money on marketing, even if you need to reduce spending.

    It’s often a $25,000 savings to hire a marketing firm to do the same as a strategic marketing staff member would.

    Also negotiate with your local advertising representatives to see if they can reduce ad costs or threaten to remove your advertising. In tough times, advertising reps will wheel and deal except at larger papers who generally have fixed rates.

  • Develop Free Promotions Using Free Media

    Free promotions includes using Foursquare, GoWalla, Yelp, Business Facebook Pages and Twitter to encourage clients to check into your facility, which advertises your company to their followers. Allow check-ins to qualify them for a Grand Prize Draw.

    Don’t forget every business must collect customer emails and ask if they’d like to receive communication. Strategic marketing 101.

    Email them your blog, your deals and your fun check-in promos.

    This invigorates your existing client base to tell others about you and attracts your customers’ friends via social media buzz.

Use these tips, because marketing for the economy means finding a balance.

Lose your traditional vision and think like the consumer you are. Be creative.

Be safe in these turbulent times. Leave your comments and questions below!


4 Social Media Tools To Smile About

Posted by on Aug 31, 2011 in Blog, Online Marketing, Social Media Bug Bites | 9 comments

4 Social Media Tools To Smile About

Social Media Tools to Live For!

Let’s be honest sometimes simple is best when you are managing your own social media networking. Our Naples Marketing Firm’s social media expert know the tricks of the trade, but even we like simple when time is money.

Social media marketing, naples marketing firm, dreamfly marketing

With social media marketing, planning ahead saves you time so you might be able to put that cell phone down occasionally and put a smile back on your face!

Our Favorite and Easiest Social Media Tools

With these four easy to use tools, you can schedule your status updates, track what impact your messages are having and alter your online strategy with simple research tools. Read this article for simple steps for users of all level

read more

3 Marketing Tips to Weather the Economy

Posted by on Aug 19, 2011 in Blog, Timely Business News | 10 comments

3 Marketing Tips to Weather the Economy

As the U.S. economy shows more volcanic symptoms of a meltdown, debate begins over the financial outlook. The business climate for the 2011 fourth quarter and outlook for 2012 is shaky but manageable.

In this article, you’ll learn 3 Hot Strategic Marketing Tips to Weather the Economy…but first the data you care about: finances.

2011 fourth quarter financials, US financial outlook, business outlook for 2012, naples marketing firm

2011-2012 Economic Weather


In May 2011, President Obama reported unemployment claims were down, but just as quickly on in August CNN reported joblessness had increased at a continuous and alarming rate.

On, Aug. 18, 2011, Bank of America, one of the largest banks, announced a plan for a 3,500 employee lay off by September 2011. United States Postal Service is considering ending 120,000 jobs!

3 Marketing Tips to Weather the Economy

  • Focus on your company’s REAL talent – don’t dilute business
  • Trim marketing but don’t cut it
  • Develop free promotions using free media

….read this article for details

read more

The Truth About Marketing ROI

Posted by on Aug 12, 2011 in Advertising, Blog, Timely Business News | 8 comments

The Truth About Marketing ROI

The Truth About Marketing Value
….is if you don’t market your business your revenues could tank. Marketing success is essential.

Unless your customers are so passionate they are willing to advertise for you through solid and positive referrals, marketing is key to growing business.

You must receive ROI on every single marketing investment otherwise you are wasting time and money!

Calculating ROI
2 + 2= 4
Math is simple, but marketing math can get tricky. We recommend using a simple format.

Learn how to calculate marketing ROI (Return-On-Investment) and learn if your marketing budget is working in your favor.

read more

Learn How to Use QR Codes

Posted by on Jul 28, 2011 in Blog, Graphic Design, Online Marketing | 4 comments

Learn How to Use QR Codes

Defining a QR Code
QR codes are ‘Quick Response Codes’. It’s just like placing a link on your web site, but a QR code appears as an invisible, machine-like link.

naples marketing, marketing strategy, dreamfly marketing

It’s easier to learn by DOING – get out your application-based smart phone (iphone, Androids etc.). Scan the QR code to the right and see where it takes you! It will not install anything on your phone or collect information.

We’ll show you creative uses of QR codes used in marketing strategy.

What can QR codes link to?
It is a way to surprise website visitors or consumers receiving a printed piece with your QR code something very special that perhaps you aren’t sharing with everyone, like an invitation-only web page.

QR codes can link customers to:

  • SMS a message to cell phone users up to 140 characters allowing them to opt in and receiving your promos
  • Plain text to deliver a message
  • A web site – you can create an invitation-only page just for your QR code customers
  • An online document such as a pdf file or e-book
  • A photo
  • Coupons perhaps if you are running ads on Naples’ Bloc Deals or nationwide Groupon

Producing a QR code does nothing unless you call people’s attention to it…learn QR Code strategy here!

read more

Is Direct Mail Marketing Still Relevant?

Posted by on Jul 22, 2011 in Advertising, Blog, Direct Mail | 5 comments

Is Direct Mail Marketing Still Relevant?

The recent obsession with social media marketing and online marketing has left old-school direct mail marketing in the dust. Right?

The truth is that direct mail is still an effective option for many smart multichannel marketers. Even giant companies like Google invest heavily in direct mail marketing each year.

Naive Notions

Are you leaving direct mail out of your marketing mix because you think it’s too expensive?

There’s a naive notion that social media marketing is essentially free when in fact effective social media marketing either involves the investment of a substantial amount of time or a substantial amount of money if you choose to hire a professional. All marketing requires an investment of money, time or both.

Regardless of channel, all successful marketing involves targeting a relevant audience. With this in mind, I wanted to share a few simple ways that you can use good, old direct mail marketing to get more business from your target audience.

Three Ways Direct Marketing Can Work For You

1) Market to Existing Customers:
This is one of the most overlooked opportunities. The sad truth is that MarketingSherpa.com estimates that it costs five to seven times more to acquire a new customer than it does to sell more to an existing customer, yet many businesses have zero dollars invested in marketing to their existing customers.

DREAMFly and I both believe in multi-channel marketing, so learn how to make Direct Mail one of your most affordable marketing tools…read on.

read more

Kick Up Customer Service Standards

Posted by on Jul 14, 2011 in Blog, Customer Service | 6 comments

Kick Up Customer Service Standards

It’s a simple technique to win the hearts and minds of customers.

Customer service must be a well oiled machine so customers become loyal, which is a major challenge in today’s fast market.

The 1, 2, 3 Connect of Customer Service

  1. Create Customer Service Program Standards
  2. Script Staff Phone Call Opening and Closing Comments
  3. Hire Secret Shoppers
  4. Creating Customer Service Standards
    Employees answer the phone friendly, but are you really connecting with customers?

    Standards should include:

    • Number of rings phone must be answered if there’s no automated voicemail service
    • Greeting staff must use when answering the phone
    • Quick answer list for potential questions within reason
    • Closing script for staff to use when ending a phone call
    • Opening and closing statements in email, on the phone or online should include a business’s slogan
    • Follow up phone call guide – when to follow up and when it is not needed
    • Secret shopper program (more discussion later)

    How are you making your customers feel like they are the stars of your company? Find out how by reading this Kickin’ Customer Service article.

    read more

Social Media Business Shake Down

Posted by on Jun 28, 2011 in Blog, Online Marketing, Social Media Bug Bites, Timely Business News | 7 comments

Social Media Business Shake Down

Social Media platforms are changing at a fastclip therefore making it a true challenge to conquer for private users and businesses. Bad news….more changes are looming.

What to Expect

  • Future of Work is in Communities Not Offices
  • Facebook Decreases Business Page Communication
  • Social Horizon is Expanding Adding to Confusion

Location-based social media networking sites are taking over as Facebook complicates functions for businesses with more changes. Read ahead to determine what social media tools will still perform as great marketing tools.

read more

Affordable Marketing: Promotional Swag

Posted by on Jun 23, 2011 in Blog, Business Development, Promotional Products | 9 comments

Affordable Marketing: Promotional Swag

Part three of our Affordable Marketing Series that outlines how promotional products can actually produce a high Return-On-Investment and the most affordable options for promo items to promote your business.

Why use promotional products? They are less costly than expensive advertising and serve as a marching army to boost your brand. Promotional swag leaves a lasting impression with existing and potentially new customers whereas other marketing methods are only as good as long as the consumer keeps the magazine, newspaper etc.

Promotional products or swag, for those less familiar with the term, are customizable branded products that you can leave with customers as a thank you or to earn new business.

Promotional products send business your way and empower existing customers to feel good about the decision they’ve made in choosing your business.

Fun and Affordable Promotional Products
With millions of promotional products to choose from the options are endless for affordably branding your business. This article showcases fun and exciting promotional products you may wish to consider using to save money in marketing without bleeding your business’s budget.

read more

Affordable Marketing: Free News Coverage

Posted by on Jun 12, 2011 in Blog, Business Development, Press Promotions, Public Relations | 8 comments

Affordable Marketing: Free News Coverage

Part 2 of a 3-Part Affordable Marketing Series –
The most important tool you have is your business’s news, its happenings, its deals for customers and your general promotions.

Failing to promote your news through public relations to the media in addition to direct consumer marketing reduces your company’s exposure.

Press releases deliver company news and can be written to reflect current market trends. For example, you might consider including unemployment information in a release related to expanding your own company’s job opportunities.

Quick steps to kicking up your company’s image using free media coverage:

  • Press releases should offer unique news – brainstorm for news ideas about your company
  • Submit your company news to your local newspapers’ business section editor
    Often, this is the easiest way for publishing news of promotions, awards, grants and things of this nature.
  • For events, create news opportunities by bringing on event sponsors and have those sponsors send out press releases about your event as well.

…read more.

read more

Affordable Marketing: Network Your Business Up

Posted by on Jun 7, 2011 in Blog, Business Development, Network Marketing | 3 comments

Affordable Marketing:  Network Your Business Up

3 marketing methods that are free or very low costing that will kick your competition to the side!

Make marketing your business affordable and effective. In this three-part Affordable Marketing Series with the DREAMFly Marketing Magnetics blog, you will learn 3 affordable or free marketing methods to increase business.

  • Part One: Network your business up
  • Part Two: Write a news story for publication
  • Part Three: Use promotional giveaways to leave lasting impressions

This is part one of the three part series and it outlines overcoming fears of networking, how to network and where your business managers and you should be to grow your business. The best free advice you’ll get all day.

read more

The Truth About Marketing ROI


Endorse Us With Google+

What’s Your Marketing Return-On-Investment?

marketing roi, roi, naples marketingDo you have any idea what your business’s real gain is from your marketing?

The Truth About Marketing Value
….is if you don’t market your business your revenues could tank. Marketing success is essential.

Unless your customers are so passionate they are willing to advertise for you through solid and positive referrals, marketing is key to growing business.

Our Naples marketing firm has clients with various needs and one of our favorites, Kelly Roofing, spends very little on marketing. What Kelly Roofing does spend demands a 200% ROI (Return-On-Investment). So how do you get a 200% ROI?

Without ROI you are wasting your effort and money, so our Calculating ROI section lays it all out

Calculating ROI
2 + 2= 4
Math is simple, but marketing math can get tricky. We recommend using a simple format.

How to recognize ROI or Return-On-Investment
It’s easy to recognize advertising ROI when a business first opens, because you can count customers walking through the door.

But, for existing businesses, tracking ROI becomes a little more difficult. An innovative, exciting strategic marketing plan may make you tingle, but don’t you want to know if it’s working?

The Math
Press Releases:
$100-$250 – Calculate ROI by converting all media coverage to dollars saved (use the advertising rates of each media outlet)

Advertising:
Ask new customers how they heard of you and track these results. Review the results quarterly and make adjustments to advertising as necessary. Don’t advertise because you read the magazine – advertising because the readers are YOUR TARGET AUDIENCE!

Easy Marketing Changes to Improve ROI
advertising roi, marketing roi, roi, naples marketing firmSometimes it’s not about dollars. It’s about increased awareness. ROI can be focused on sales or long-term brand building, but math is a necessary evil.

From the book What Sticks by Rex Briggs and Greg Stuart on Dove soap improving its advertising ROI:

“Our research showed that there was a significant opportunity to boost results without spending a single dollar more. For Dove Nutrium Bar (a premium bar soap product), a 14 percent gain in consumer purchase intent [which has a strong correlation to sales] could be achieved simply through rebalancing the advertising mix among television, magazine, and online advertising.”

What Sticks, page 27

McDonald’s some years ago noticed its television advertising wasn’t working and in looking at its national advertising run, researchers realized ads were running at times people were least hungry. They moved the ads and sales improved 30%! Whether a Naples marketing focus or a big city, results are possible.

Create and buy advertising using your consumer’s eye not your own. Patting yourself on the back does not motivate consumers. Our Naples marketing firm says cut through all the bologna and be real.

Capture attention with truth, honesty and a clever strategy…you only have ONE CHANCE. Strategic marketing still needs a return, period.

Embrace knowing your successes and failures so you can boost business!

Leave your comments and questions below. Are you calculating ROI? Tell us how.


4 Social Media Tools To Smile About

Posted by on Aug 31, 2011 in Blog, Online Marketing, Social Media Bug Bites | 9 comments

4 Social Media Tools To Smile About

Social Media Tools to Live For!

Let’s be honest sometimes simple is best when you are managing your own social media networking. Our Naples Marketing Firm’s social media expert know the tricks of the trade, but even we like simple when time is money.

Social media marketing, naples marketing firm, dreamfly marketing

With social media marketing, planning ahead saves you time so you might be able to put that cell phone down occasionally and put a smile back on your face!

Our Favorite and Easiest Social Media Tools

With these four easy to use tools, you can schedule your status updates, track what impact your messages are having and alter your online strategy with simple research tools. Read this article for simple steps for users of all level

read more

3 Marketing Tips to Weather the Economy

Posted by on Aug 19, 2011 in Blog, Timely Business News | 10 comments

3 Marketing Tips to Weather the Economy

As the U.S. economy shows more volcanic symptoms of a meltdown, debate begins over the financial outlook. The business climate for the 2011 fourth quarter and outlook for 2012 is shaky but manageable.

In this article, you’ll learn 3 Hot Strategic Marketing Tips to Weather the Economy…but first the data you care about: finances.

2011 fourth quarter financials, US financial outlook, business outlook for 2012, naples marketing firm

2011-2012 Economic Weather


In May 2011, President Obama reported unemployment claims were down, but just as quickly on in August CNN reported joblessness had increased at a continuous and alarming rate.

On, Aug. 18, 2011, Bank of America, one of the largest banks, announced a plan for a 3,500 employee lay off by September 2011. United States Postal Service is considering ending 120,000 jobs!

3 Marketing Tips to Weather the Economy

  • Focus on your company’s REAL talent – don’t dilute business
  • Trim marketing but don’t cut it
  • Develop free promotions using free media

….read this article for details

read more

The Truth About Marketing ROI

Posted by on Aug 12, 2011 in Advertising, Blog, Timely Business News | 8 comments

The Truth About Marketing ROI

The Truth About Marketing Value
….is if you don’t market your business your revenues could tank. Marketing success is essential.

Unless your customers are so passionate they are willing to advertise for you through solid and positive referrals, marketing is key to growing business.

You must receive ROI on every single marketing investment otherwise you are wasting time and money!

Calculating ROI
2 + 2= 4
Math is simple, but marketing math can get tricky. We recommend using a simple format.

Learn how to calculate marketing ROI (Return-On-Investment) and learn if your marketing budget is working in your favor.

read more

Learn How to Use QR Codes

Posted by on Jul 28, 2011 in Blog, Graphic Design, Online Marketing | 4 comments

Learn How to Use QR Codes

Defining a QR Code
QR codes are ‘Quick Response Codes’. It’s just like placing a link on your web site, but a QR code appears as an invisible, machine-like link.

naples marketing, marketing strategy, dreamfly marketing

It’s easier to learn by DOING – get out your application-based smart phone (iphone, Androids etc.). Scan the QR code to the right and see where it takes you! It will not install anything on your phone or collect information.

We’ll show you creative uses of QR codes used in marketing strategy.

What can QR codes link to?
It is a way to surprise website visitors or consumers receiving a printed piece with your QR code something very special that perhaps you aren’t sharing with everyone, like an invitation-only web page.

QR codes can link customers to:

  • SMS a message to cell phone users up to 140 characters allowing them to opt in and receiving your promos
  • Plain text to deliver a message
  • A web site – you can create an invitation-only page just for your QR code customers
  • An online document such as a pdf file or e-book
  • A photo
  • Coupons perhaps if you are running ads on Naples’ Bloc Deals or nationwide Groupon

Producing a QR code does nothing unless you call people’s attention to it…learn QR Code strategy here!

read more

Is Direct Mail Marketing Still Relevant?

Posted by on Jul 22, 2011 in Advertising, Blog, Direct Mail | 5 comments

Is Direct Mail Marketing Still Relevant?

The recent obsession with social media marketing and online marketing has left old-school direct mail marketing in the dust. Right?

The truth is that direct mail is still an effective option for many smart multichannel marketers. Even giant companies like Google invest heavily in direct mail marketing each year.

Naive Notions

Are you leaving direct mail out of your marketing mix because you think it’s too expensive?

There’s a naive notion that social media marketing is essentially free when in fact effective social media marketing either involves the investment of a substantial amount of time or a substantial amount of money if you choose to hire a professional. All marketing requires an investment of money, time or both.

Regardless of channel, all successful marketing involves targeting a relevant audience. With this in mind, I wanted to share a few simple ways that you can use good, old direct mail marketing to get more business from your target audience.

Three Ways Direct Marketing Can Work For You

1) Market to Existing Customers:
This is one of the most overlooked opportunities. The sad truth is that MarketingSherpa.com estimates that it costs five to seven times more to acquire a new customer than it does to sell more to an existing customer, yet many businesses have zero dollars invested in marketing to their existing customers.

DREAMFly and I both believe in multi-channel marketing, so learn how to make Direct Mail one of your most affordable marketing tools…read on.

read more

Kick Up Customer Service Standards

Posted by on Jul 14, 2011 in Blog, Customer Service | 6 comments

Kick Up Customer Service Standards

It’s a simple technique to win the hearts and minds of customers.

Customer service must be a well oiled machine so customers become loyal, which is a major challenge in today’s fast market.

The 1, 2, 3 Connect of Customer Service

  1. Create Customer Service Program Standards
  2. Script Staff Phone Call Opening and Closing Comments
  3. Hire Secret Shoppers
  4. Creating Customer Service Standards
    Employees answer the phone friendly, but are you really connecting with customers?

    Standards should include:

    • Number of rings phone must be answered if there’s no automated voicemail service
    • Greeting staff must use when answering the phone
    • Quick answer list for potential questions within reason
    • Closing script for staff to use when ending a phone call
    • Opening and closing statements in email, on the phone or online should include a business’s slogan
    • Follow up phone call guide – when to follow up and when it is not needed
    • Secret shopper program (more discussion later)

    How are you making your customers feel like they are the stars of your company? Find out how by reading this Kickin’ Customer Service article.

    read more

Social Media Business Shake Down

Posted by on Jun 28, 2011 in Blog, Online Marketing, Social Media Bug Bites, Timely Business News | 7 comments

Social Media Business Shake Down

Social Media platforms are changing at a fastclip therefore making it a true challenge to conquer for private users and businesses. Bad news….more changes are looming.

What to Expect

  • Future of Work is in Communities Not Offices
  • Facebook Decreases Business Page Communication
  • Social Horizon is Expanding Adding to Confusion

Location-based social media networking sites are taking over as Facebook complicates functions for businesses with more changes. Read ahead to determine what social media tools will still perform as great marketing tools.

read more

Affordable Marketing: Promotional Swag

Posted by on Jun 23, 2011 in Blog, Business Development, Promotional Products | 9 comments

Affordable Marketing: Promotional Swag

Part three of our Affordable Marketing Series that outlines how promotional products can actually produce a high Return-On-Investment and the most affordable options for promo items to promote your business.

Why use promotional products? They are less costly than expensive advertising and serve as a marching army to boost your brand. Promotional swag leaves a lasting impression with existing and potentially new customers whereas other marketing methods are only as good as long as the consumer keeps the magazine, newspaper etc.

Promotional products or swag, for those less familiar with the term, are customizable branded products that you can leave with customers as a thank you or to earn new business.

Promotional products send business your way and empower existing customers to feel good about the decision they’ve made in choosing your business.

Fun and Affordable Promotional Products
With millions of promotional products to choose from the options are endless for affordably branding your business. This article showcases fun and exciting promotional products you may wish to consider using to save money in marketing without bleeding your business’s budget.

read more

Affordable Marketing: Free News Coverage

Posted by on Jun 12, 2011 in Blog, Business Development, Press Promotions, Public Relations | 8 comments

Affordable Marketing: Free News Coverage

Part 2 of a 3-Part Affordable Marketing Series –
The most important tool you have is your business’s news, its happenings, its deals for customers and your general promotions.

Failing to promote your news through public relations to the media in addition to direct consumer marketing reduces your company’s exposure.

Press releases deliver company news and can be written to reflect current market trends. For example, you might consider including unemployment information in a release related to expanding your own company’s job opportunities.

Quick steps to kicking up your company’s image using free media coverage:

  • Press releases should offer unique news – brainstorm for news ideas about your company
  • Submit your company news to your local newspapers’ business section editor
    Often, this is the easiest way for publishing news of promotions, awards, grants and things of this nature.
  • For events, create news opportunities by bringing on event sponsors and have those sponsors send out press releases about your event as well.

…read more.

read more

Affordable Marketing: Network Your Business Up

Posted by on Jun 7, 2011 in Blog, Business Development, Network Marketing | 3 comments

Affordable Marketing:  Network Your Business Up

3 marketing methods that are free or very low costing that will kick your competition to the side!

Make marketing your business affordable and effective. In this three-part Affordable Marketing Series with the DREAMFly Marketing Magnetics blog, you will learn 3 affordable or free marketing methods to increase business.

  • Part One: Network your business up
  • Part Two: Write a news story for publication
  • Part Three: Use promotional giveaways to leave lasting impressions

This is part one of the three part series and it outlines overcoming fears of networking, how to network and where your business managers and you should be to grow your business. The best free advice you’ll get all day.

read more

Is Direct Mail Marketing Still Relevant?


Does Direct Mail Marketing Really Connect in the 21st Century?

Recommend Us On Google

The recent obsession with social media marketing and online marketing has left old-school direct mail marketing in the dust. Right?

The truth is that direct mail is still an effective option for many smart multichannel marketers. Even giant companies like Google invest heavily in direct mail marketing each year.

Naive Notions

Are you leaving direct mail out of your marketing mix because you think it’s too expensive?

There’s a naive notion that social media marketing is essentially free when in fact effective social media marketing either involves the investment of a substantial amount of time or a substantial amount of money if you choose to hire a professional. All marketing requires an investment of money, time or both.

Regardless of channel, all successful marketing involves targeting a relevant audience. With this in mind, I wanted to share a few simple ways that you can use good, old direct mail marketing to get more business from your target audience.

Three Ways Direct Marketing Can Work For You

1) Market to Existing Customers:
This is one of the most overlooked opportunities. The sad truth is that MarketingSherpa.com estimates that it costs five to seven times more to acquire a new customer than it does to sell more to an existing customer, yet many businesses have zero dollars invested in marketing to their existing customers.

I’m a huge believer in multi-channel marketing. Your customers choose to interact with you using the channel that’s most convenient for them, not the channel that’s most convenient for you. Multichannel marketing can be intimidating but done correctly, you’re not reinventing yourself with each marketing platform, you’re simply sharing a consistent marketing message across multiple platforms.

You’ve invested time and money creating a website and online presence for your business. Direct mail is a fantastic vehicle for driving existing customers to your online marketing. This includes not only your website, but also your Facebook page, Twitter account, your company blog and even your e-newsletter sign up form.

QR Codes, direct mail, online marketing, naples marketing firm

QR Code for The Direct Mail Man

QR (Quick Response) Codes are a free and simple way to use direct mail marketing to engage your existing customers online.

Why are QR Codes important?

According to Mashable.com, there are now more smartphone owners in the US than there are people with college degrees. QR Code scanning grew by 1,200% in the last 6 months of last year in North America.

If you’re not already including QR Codes with your existing marketing, you need to start right away.

2) Leverage the New USPS Bulk Mail Program:
Recognizing that they were too difficult to work with and too expensive for many businesses, the USPS launched a new bulk mail program in March of this year. The program called Every Door Direct Mail (EDDM) does not require a bulk mail permit or mailing list, and the postage is just 14.2 cents a piece. This is a viable, cost-effective way to target prospects by geography.

If you’d like more details on this new program, please take a look at my recent post, New Business Mail Option: Every Door Direct Mail.
direct mail marketing, naples marketing firm

3) Target your best prospects:
Use demographics to drill down to prospects with the highest likelihood of purchasing your product or service. While bulk mail programs like Every Door Direct Mail reinforce the perception that direct mail is only appropriate for targeting prospects by geography, this is simply not true. Geography is simply one of the available demographics for targeting new prospects by mail.

Some of the most effective bulk mail campaigns involve the use of Lifestyle Mailing Lists. These lists target prospects based on their hobbies and passions. Lifestyle lists are compiled using information gathered from magazine subscriptions, product warranties, surveys and spending habits.

People lament about the amount of information that Facebook has accumulated, but this same information is accessible for offline marketing as well.

Lifestyle Mailing Lists can be used to reach out to people who like to golf, garden or collect antiques. These lists can be used to target people with certain medical ailments. There are even targeted lists of people who like to drink wine.

How do your best customers spend their time? What are their hobbies? How can you use this information to target them with your marketing?

If you prospects are other businesses, you may be interested in a Business Mailing List. These lists include a wealth of information including CEO/president/owner, estimated annual revenue, number of employees, years in business, etc. Business lists can be further targeted by industry.

Direct mail marketing is a cost-effective option for both marketing to existing customers and attracting new customers, but it often gets overlooked in favor of trendier marketing options. Maybe it’s time for you to add direct mail marketing back in your mix.

How do you incorporate direct mail in your marketing? Please share your comments below.


4 Social Media Tools To Smile About

Posted by on Aug 31, 2011 in Blog, Online Marketing, Social Media Bug Bites | 9 comments

4 Social Media Tools To Smile About

Social Media Tools to Live For!

Let’s be honest sometimes simple is best when you are managing your own social media networking. Our Naples Marketing Firm’s social media expert know the tricks of the trade, but even we like simple when time is money.

Social media marketing, naples marketing firm, dreamfly marketing

With social media marketing, planning ahead saves you time so you might be able to put that cell phone down occasionally and put a smile back on your face!

Our Favorite and Easiest Social Media Tools

With these four easy to use tools, you can schedule your status updates, track what impact your messages are having and alter your online strategy with simple research tools. Read this article for simple steps for users of all level

read more

3 Marketing Tips to Weather the Economy

Posted by on Aug 19, 2011 in Blog, Timely Business News | 10 comments

3 Marketing Tips to Weather the Economy

As the U.S. economy shows more volcanic symptoms of a meltdown, debate begins over the financial outlook. The business climate for the 2011 fourth quarter and outlook for 2012 is shaky but manageable.

In this article, you’ll learn 3 Hot Strategic Marketing Tips to Weather the Economy…but first the data you care about: finances.

2011 fourth quarter financials, US financial outlook, business outlook for 2012, naples marketing firm

2011-2012 Economic Weather


In May 2011, President Obama reported unemployment claims were down, but just as quickly on in August CNN reported joblessness had increased at a continuous and alarming rate.

On, Aug. 18, 2011, Bank of America, one of the largest banks, announced a plan for a 3,500 employee lay off by September 2011. United States Postal Service is considering ending 120,000 jobs!

3 Marketing Tips to Weather the Economy

  • Focus on your company’s REAL talent – don’t dilute business
  • Trim marketing but don’t cut it
  • Develop free promotions using free media

….read this article for details

read more

The Truth About Marketing ROI

Posted by on Aug 12, 2011 in Advertising, Blog, Timely Business News | 8 comments

The Truth About Marketing ROI

The Truth About Marketing Value
….is if you don’t market your business your revenues could tank. Marketing success is essential.

Unless your customers are so passionate they are willing to advertise for you through solid and positive referrals, marketing is key to growing business.

You must receive ROI on every single marketing investment otherwise you are wasting time and money!

Calculating ROI
2 + 2= 4
Math is simple, but marketing math can get tricky. We recommend using a simple format.

Learn how to calculate marketing ROI (Return-On-Investment) and learn if your marketing budget is working in your favor.

read more

Learn How to Use QR Codes

Posted by on Jul 28, 2011 in Blog, Graphic Design, Online Marketing | 4 comments

Learn How to Use QR Codes

Defining a QR Code
QR codes are ‘Quick Response Codes’. It’s just like placing a link on your web site, but a QR code appears as an invisible, machine-like link.

naples marketing, marketing strategy, dreamfly marketing

It’s easier to learn by DOING – get out your application-based smart phone (iphone, Androids etc.). Scan the QR code to the right and see where it takes you! It will not install anything on your phone or collect information.

We’ll show you creative uses of QR codes used in marketing strategy.

What can QR codes link to?
It is a way to surprise website visitors or consumers receiving a printed piece with your QR code something very special that perhaps you aren’t sharing with everyone, like an invitation-only web page.

QR codes can link customers to:

  • SMS a message to cell phone users up to 140 characters allowing them to opt in and receiving your promos
  • Plain text to deliver a message
  • A web site – you can create an invitation-only page just for your QR code customers
  • An online document such as a pdf file or e-book
  • A photo
  • Coupons perhaps if you are running ads on Naples’ Bloc Deals or nationwide Groupon

Producing a QR code does nothing unless you call people’s attention to it…learn QR Code strategy here!

read more

Is Direct Mail Marketing Still Relevant?

Posted by on Jul 22, 2011 in Advertising, Blog, Direct Mail | 5 comments

Is Direct Mail Marketing Still Relevant?

The recent obsession with social media marketing and online marketing has left old-school direct mail marketing in the dust. Right?

The truth is that direct mail is still an effective option for many smart multichannel marketers. Even giant companies like Google invest heavily in direct mail marketing each year.

Naive Notions

Are you leaving direct mail out of your marketing mix because you think it’s too expensive?

There’s a naive notion that social media marketing is essentially free when in fact effective social media marketing either involves the investment of a substantial amount of time or a substantial amount of money if you choose to hire a professional. All marketing requires an investment of money, time or both.

Regardless of channel, all successful marketing involves targeting a relevant audience. With this in mind, I wanted to share a few simple ways that you can use good, old direct mail marketing to get more business from your target audience.

Three Ways Direct Marketing Can Work For You

1) Market to Existing Customers:
This is one of the most overlooked opportunities. The sad truth is that MarketingSherpa.com estimates that it costs five to seven times more to acquire a new customer than it does to sell more to an existing customer, yet many businesses have zero dollars invested in marketing to their existing customers.

DREAMFly and I both believe in multi-channel marketing, so learn how to make Direct Mail one of your most affordable marketing tools…read on.

read more

Kick Up Customer Service Standards

Posted by on Jul 14, 2011 in Blog, Customer Service | 6 comments

Kick Up Customer Service Standards

It’s a simple technique to win the hearts and minds of customers.

Customer service must be a well oiled machine so customers become loyal, which is a major challenge in today’s fast market.

The 1, 2, 3 Connect of Customer Service

  1. Create Customer Service Program Standards
  2. Script Staff Phone Call Opening and Closing Comments
  3. Hire Secret Shoppers
  4. Creating Customer Service Standards
    Employees answer the phone friendly, but are you really connecting with customers?

    Standards should include:

    • Number of rings phone must be answered if there’s no automated voicemail service
    • Greeting staff must use when answering the phone
    • Quick answer list for potential questions within reason
    • Closing script for staff to use when ending a phone call
    • Opening and closing statements in email, on the phone or online should include a business’s slogan
    • Follow up phone call guide – when to follow up and when it is not needed
    • Secret shopper program (more discussion later)

    How are you making your customers feel like they are the stars of your company? Find out how by reading this Kickin’ Customer Service article.

    read more

Social Media Business Shake Down

Posted by on Jun 28, 2011 in Blog, Online Marketing, Social Media Bug Bites, Timely Business News | 7 comments

Social Media Business Shake Down

Social Media platforms are changing at a fastclip therefore making it a true challenge to conquer for private users and businesses. Bad news….more changes are looming.

What to Expect

  • Future of Work is in Communities Not Offices
  • Facebook Decreases Business Page Communication
  • Social Horizon is Expanding Adding to Confusion

Location-based social media networking sites are taking over as Facebook complicates functions for businesses with more changes. Read ahead to determine what social media tools will still perform as great marketing tools.

read more

Affordable Marketing: Promotional Swag

Posted by on Jun 23, 2011 in Blog, Business Development, Promotional Products | 9 comments

Affordable Marketing: Promotional Swag

Part three of our Affordable Marketing Series that outlines how promotional products can actually produce a high Return-On-Investment and the most affordable options for promo items to promote your business.

Why use promotional products? They are less costly than expensive advertising and serve as a marching army to boost your brand. Promotional swag leaves a lasting impression with existing and potentially new customers whereas other marketing methods are only as good as long as the consumer keeps the magazine, newspaper etc.

Promotional products or swag, for those less familiar with the term, are customizable branded products that you can leave with customers as a thank you or to earn new business.

Promotional products send business your way and empower existing customers to feel good about the decision they’ve made in choosing your business.

Fun and Affordable Promotional Products
With millions of promotional products to choose from the options are endless for affordably branding your business. This article showcases fun and exciting promotional products you may wish to consider using to save money in marketing without bleeding your business’s budget.

read more

Affordable Marketing: Free News Coverage

Posted by on Jun 12, 2011 in Blog, Business Development, Press Promotions, Public Relations | 8 comments

Affordable Marketing: Free News Coverage

Part 2 of a 3-Part Affordable Marketing Series –
The most important tool you have is your business’s news, its happenings, its deals for customers and your general promotions.

Failing to promote your news through public relations to the media in addition to direct consumer marketing reduces your company’s exposure.

Press releases deliver company news and can be written to reflect current market trends. For example, you might consider including unemployment information in a release related to expanding your own company’s job opportunities.

Quick steps to kicking up your company’s image using free media coverage:

  • Press releases should offer unique news – brainstorm for news ideas about your company
  • Submit your company news to your local newspapers’ business section editor
    Often, this is the easiest way for publishing news of promotions, awards, grants and things of this nature.
  • For events, create news opportunities by bringing on event sponsors and have those sponsors send out press releases about your event as well.

…read more.

read more

Affordable Marketing: Network Your Business Up

Posted by on Jun 7, 2011 in Blog, Business Development, Network Marketing | 3 comments

Affordable Marketing:  Network Your Business Up

3 marketing methods that are free or very low costing that will kick your competition to the side!

Make marketing your business affordable and effective. In this three-part Affordable Marketing Series with the DREAMFly Marketing Magnetics blog, you will learn 3 affordable or free marketing methods to increase business.

  • Part One: Network your business up
  • Part Two: Write a news story for publication
  • Part Three: Use promotional giveaways to leave lasting impressions

This is part one of the three part series and it outlines overcoming fears of networking, how to network and where your business managers and you should be to grow your business. The best free advice you’ll get all day.

read more

Kick Up Customer Service Standards


Recommend Us On Google


Pack a Smiling Punch With Your Customer Service

It’s a simple technique to win the hearts and minds of customers. Customer service must be a well oiled machine so customers become loyal, which is a major challenge in today’s fast market.

The 1, 2, 3 Connect of Customer Service

  1. Create Customer Service Program Standards
  2. Script Staff Phone Call Opening and Closing Comments
  3. Hire Secret Shoppers
  4. Creating Customer Service Standards
    Employees answer the phone friendly, but are you really connecting with customers?

    Standards should include:

    • Number of rings phone must be answered if there’s no automated voicemail service
    • Greeting staff must use when answering the phone
    • Quick answer list for potential questions within reason
    • Closing script for staff to use when ending a phone call
    • Opening and closing statements in email, on the phone or online should include a business’s slogan
    • Follow up phone call guide – when to follow up and when it is not needed
    • Secret shopper program (more discussion later)

    Standards create a strategic marketing measurement for a business’s customer service performance.

    customer service, naples marketing firm, customer service standards

    Cute Doesn't Cut It. Get Serious About Your Customer Service.

    When customers call your business, they should be greeted within two to three rings by a person who sounds like they are happy and smiling and ready to help.

    Collier Spay Neuter Clinic in Naples, Florida recently performed a complete overhaul on its customer service program further integrating its customer service standards into employees job performance goals. Our Naples marketing firm helped them match customer service standards to Collier Spay Neuter Clinic’s new branding and strategic marketing plan.

    Millions of businesses need to make the customer service shift!
    It can be as simple as directing staff to say, “I’ll find the answer and get back with you today,” as opposed to saying “I’m sorry I don’t know.”

    Often upset customers receive the traditional “I’m sorry. There’s nothing I can do,” answer, and it infuriates them.

    How does your staff speak to an upset customer?
    Does staff listen, argue or cut in? Customer service programs must include a guide for handling upset customers which directs staff to listen and then state, “This issue is also important to me; let me see what I can do to help.” This takes us to the next section: creating customer service scripts.

    Script Customer Calls
    Scripting the greeting and closing of a phone calls sounds tricky for many small businesses, but when is the last time you called a company like HP, Dell or Toyota and not received a scripted answer?

    As impersonal as scripts can be, scripting greetings and closings for telephone calls improves customer service. Customer service standards and scripting set the tone for company staff and the caller for the phone call.

    Sample Customer Service Scripts

    For answering customer telephone calls:
    “Thank you for calling Company A where we are (insert slogan). How may I assist you today?”

    For ending a positive customer phone conversation:
    “Again thank you for calling Company A. We value your business and looking forward to hearing from you again soon.”

    For ending an upset customer phone conversation:
    “Thank you for calling Company A. We do value your business and it is our goal to provide you the best possible customer service. Is there anything else I can do to improve your experience with us?…..Thank you for your continued business and thank you for calling.”

    These are samples only. Scripts should be developed to create the “feel and look” of your particular brand.

    Customer Service Secret Shoppers
    There is no better tool than secret shopping to ensure your staff is following the established customer service standards.

    Secret shopping allows you to create situations for shoppers and to analyze staff’s performance whether in person, in email or through a telephone call. Measure customer service with at least basic secret shopper survey questions:

    • Who helped you?
    • Did they seem distracted or focused (staff)?
    • How did this same person help other customers? (for in-person secret shoppers)
    • Did the staff member answer your questions and seem knowledgeable – explain?
    • How would you classify the staff member’s work attitude? (provide 4 choices to shopper)
    • How you would classify or describe your customer service experience? (provide 4 choices to shopper)
    • What do you feel staff did correctly and what can they improve? (leave area for shopper to write)

    There are professional secret shopping companies, and most full service marketing firms organize secret shopping for companies.

    Connect Before It’s Too Late
    Customer service standards sound too big to tackle, but getting ahead of your customer service issues before they arise, gives you a marketing strategy and solution to retain existing customers.

    Solid customer service keeps consumers returning. Customers want to matter and would choose better service over cheaper prices.

    How do you make customers matter?


    4 Social Media Tools To Smile About

    Posted by on Aug 31, 2011 in Blog, Online Marketing, Social Media Bug Bites | 9 comments

    4 Social Media Tools To Smile About

    Social Media Tools to Live For!

    Let’s be honest sometimes simple is best when you are managing your own social media networking. Our Naples Marketing Firm’s social media expert know the tricks of the trade, but even we like simple when time is money.

    Social media marketing, naples marketing firm, dreamfly marketing

    With social media marketing, planning ahead saves you time so you might be able to put that cell phone down occasionally and put a smile back on your face!

    Our Favorite and Easiest Social Media Tools

    With these four easy to use tools, you can schedule your status updates, track what impact your messages are having and alter your online strategy with simple research tools. Read this article for simple steps for users of all level

    read more

    3 Marketing Tips to Weather the Economy

    Posted by on Aug 19, 2011 in Blog, Timely Business News | 10 comments

    3 Marketing Tips to Weather the Economy

    As the U.S. economy shows more volcanic symptoms of a meltdown, debate begins over the financial outlook. The business climate for the 2011 fourth quarter and outlook for 2012 is shaky but manageable.

    In this article, you’ll learn 3 Hot Strategic Marketing Tips to Weather the Economy…but first the data you care about: finances.

    2011 fourth quarter financials, US financial outlook, business outlook for 2012, naples marketing firm

    2011-2012 Economic Weather


    In May 2011, President Obama reported unemployment claims were down, but just as quickly on in August CNN reported joblessness had increased at a continuous and alarming rate.

    On, Aug. 18, 2011, Bank of America, one of the largest banks, announced a plan for a 3,500 employee lay off by September 2011. United States Postal Service is considering ending 120,000 jobs!

    3 Marketing Tips to Weather the Economy

    • Focus on your company’s REAL talent – don’t dilute business
    • Trim marketing but don’t cut it
    • Develop free promotions using free media

    ….read this article for details

    read more

    The Truth About Marketing ROI

    Posted by on Aug 12, 2011 in Advertising, Blog, Timely Business News | 8 comments

    The Truth About Marketing ROI

    The Truth About Marketing Value
    ….is if you don’t market your business your revenues could tank. Marketing success is essential.

    Unless your customers are so passionate they are willing to advertise for you through solid and positive referrals, marketing is key to growing business.

    You must receive ROI on every single marketing investment otherwise you are wasting time and money!

    Calculating ROI
    2 + 2= 4
    Math is simple, but marketing math can get tricky. We recommend using a simple format.

    Learn how to calculate marketing ROI (Return-On-Investment) and learn if your marketing budget is working in your favor.

    read more

    Learn How to Use QR Codes

    Posted by on Jul 28, 2011 in Blog, Graphic Design, Online Marketing | 4 comments

    Learn How to Use QR Codes

    Defining a QR Code
    QR codes are ‘Quick Response Codes’. It’s just like placing a link on your web site, but a QR code appears as an invisible, machine-like link.

    naples marketing, marketing strategy, dreamfly marketing

    It’s easier to learn by DOING – get out your application-based smart phone (iphone, Androids etc.). Scan the QR code to the right and see where it takes you! It will not install anything on your phone or collect information.

    We’ll show you creative uses of QR codes used in marketing strategy.

    What can QR codes link to?
    It is a way to surprise website visitors or consumers receiving a printed piece with your QR code something very special that perhaps you aren’t sharing with everyone, like an invitation-only web page.

    QR codes can link customers to:

    • SMS a message to cell phone users up to 140 characters allowing them to opt in and receiving your promos
    • Plain text to deliver a message
    • A web site – you can create an invitation-only page just for your QR code customers
    • An online document such as a pdf file or e-book
    • A photo
    • Coupons perhaps if you are running ads on Naples’ Bloc Deals or nationwide Groupon

    Producing a QR code does nothing unless you call people’s attention to it…learn QR Code strategy here!

    read more

    Is Direct Mail Marketing Still Relevant?

    Posted by on Jul 22, 2011 in Advertising, Blog, Direct Mail | 5 comments

    Is Direct Mail Marketing Still Relevant?

    The recent obsession with social media marketing and online marketing has left old-school direct mail marketing in the dust. Right?

    The truth is that direct mail is still an effective option for many smart multichannel marketers. Even giant companies like Google invest heavily in direct mail marketing each year.

    Naive Notions

    Are you leaving direct mail out of your marketing mix because you think it’s too expensive?

    There’s a naive notion that social media marketing is essentially free when in fact effective social media marketing either involves the investment of a substantial amount of time or a substantial amount of money if you choose to hire a professional. All marketing requires an investment of money, time or both.

    Regardless of channel, all successful marketing involves targeting a relevant audience. With this in mind, I wanted to share a few simple ways that you can use good, old direct mail marketing to get more business from your target audience.

    Three Ways Direct Marketing Can Work For You

    1) Market to Existing Customers:
    This is one of the most overlooked opportunities. The sad truth is that MarketingSherpa.com estimates that it costs five to seven times more to acquire a new customer than it does to sell more to an existing customer, yet many businesses have zero dollars invested in marketing to their existing customers.

    DREAMFly and I both believe in multi-channel marketing, so learn how to make Direct Mail one of your most affordable marketing tools…read on.

    read more

    Kick Up Customer Service Standards

    Posted by on Jul 14, 2011 in Blog, Customer Service | 6 comments

    Kick Up Customer Service Standards

    It’s a simple technique to win the hearts and minds of customers.

    Customer service must be a well oiled machine so customers become loyal, which is a major challenge in today’s fast market.

    The 1, 2, 3 Connect of Customer Service

    1. Create Customer Service Program Standards
    2. Script Staff Phone Call Opening and Closing Comments
    3. Hire Secret Shoppers
    4. Creating Customer Service Standards
      Employees answer the phone friendly, but are you really connecting with customers?

      Standards should include:

      • Number of rings phone must be answered if there’s no automated voicemail service
      • Greeting staff must use when answering the phone
      • Quick answer list for potential questions within reason
      • Closing script for staff to use when ending a phone call
      • Opening and closing statements in email, on the phone or online should include a business’s slogan
      • Follow up phone call guide – when to follow up and when it is not needed
      • Secret shopper program (more discussion later)

      How are you making your customers feel like they are the stars of your company? Find out how by reading this Kickin’ Customer Service article.

      read more

    Social Media Business Shake Down

    Posted by on Jun 28, 2011 in Blog, Online Marketing, Social Media Bug Bites, Timely Business News | 7 comments

    Social Media Business Shake Down

    Social Media platforms are changing at a fastclip therefore making it a true challenge to conquer for private users and businesses. Bad news….more changes are looming.

    What to Expect

    • Future of Work is in Communities Not Offices
    • Facebook Decreases Business Page Communication
    • Social Horizon is Expanding Adding to Confusion

    Location-based social media networking sites are taking over as Facebook complicates functions for businesses with more changes. Read ahead to determine what social media tools will still perform as great marketing tools.

    read more

    Affordable Marketing: Promotional Swag

    Posted by on Jun 23, 2011 in Blog, Business Development, Promotional Products | 9 comments

    Affordable Marketing: Promotional Swag

    Part three of our Affordable Marketing Series that outlines how promotional products can actually produce a high Return-On-Investment and the most affordable options for promo items to promote your business.

    Why use promotional products? They are less costly than expensive advertising and serve as a marching army to boost your brand. Promotional swag leaves a lasting impression with existing and potentially new customers whereas other marketing methods are only as good as long as the consumer keeps the magazine, newspaper etc.

    Promotional products or swag, for those less familiar with the term, are customizable branded products that you can leave with customers as a thank you or to earn new business.

    Promotional products send business your way and empower existing customers to feel good about the decision they’ve made in choosing your business.

    Fun and Affordable Promotional Products
    With millions of promotional products to choose from the options are endless for affordably branding your business. This article showcases fun and exciting promotional products you may wish to consider using to save money in marketing without bleeding your business’s budget.

    read more

    Affordable Marketing: Free News Coverage

    Posted by on Jun 12, 2011 in Blog, Business Development, Press Promotions, Public Relations | 8 comments

    Affordable Marketing: Free News Coverage

    Part 2 of a 3-Part Affordable Marketing Series –
    The most important tool you have is your business’s news, its happenings, its deals for customers and your general promotions.

    Failing to promote your news through public relations to the media in addition to direct consumer marketing reduces your company’s exposure.

    Press releases deliver company news and can be written to reflect current market trends. For example, you might consider including unemployment information in a release related to expanding your own company’s job opportunities.

    Quick steps to kicking up your company’s image using free media coverage:

    • Press releases should offer unique news – brainstorm for news ideas about your company
    • Submit your company news to your local newspapers’ business section editor
      Often, this is the easiest way for publishing news of promotions, awards, grants and things of this nature.
    • For events, create news opportunities by bringing on event sponsors and have those sponsors send out press releases about your event as well.

    …read more.

    read more

    Affordable Marketing: Network Your Business Up

    Posted by on Jun 7, 2011 in Blog, Business Development, Network Marketing | 3 comments

    Affordable Marketing:  Network Your Business Up

    3 marketing methods that are free or very low costing that will kick your competition to the side!

    Make marketing your business affordable and effective. In this three-part Affordable Marketing Series with the DREAMFly Marketing Magnetics blog, you will learn 3 affordable or free marketing methods to increase business.

    • Part One: Network your business up
    • Part Two: Write a news story for publication
    • Part Three: Use promotional giveaways to leave lasting impressions

    This is part one of the three part series and it outlines overcoming fears of networking, how to network and where your business managers and you should be to grow your business. The best free advice you’ll get all day.

    read more

Social Media Business Shake Down


Endorse Us With Google+

Social Media’s Cup Runneth Over and Businesses Feel the Hit

Social Media platforms are changing at a fast clip therefore making it a true challenge to conquer for private users and businesses. Bad news….more changes are looming.

What to Expect

Social Media Expectations Should Change
Cisco’s leadership at the Corporate Social Media Summit laid out dozens of reasons why larger corporations may wish to start creating their own internal social media platforms. Why in the world would businesses do this?

Individuals born 1970 or later are completely familiar with and driven by social media interaction. They are checking into their favorite burger place using location-based social networking sites. Plus social media savvy audiences are sharing their lives with others on these platforms, and since 2010 business sharing has also increased.

Also in the news: Many businesses may not be receiving as much feedback on Facebook, because of Facebook Page operational changes. At the summit, experts discussed solutions for businesses in the ever-changing environment of social media.

Future of Work is in Social Media Communities
Andrew Warden the Head of Strategy for Emerging Markets Services at Cisco Systems has announced that intra rather than inter-net based social media platforms are the wave of the future.

Warden reported at the Corporate Social Media Summit held in New York City June 21-22, 2011 that using internal social media communication will allow employees to collaborate quicker and will create a more production savvy atmosphere for companies.

“The focus of social media so far as been on external branding — communicating your vision and values to your customers. But what about your employees? Do they understand the company’s vision? Do they share it?

Summary of Warden’s speech by Jesse Stanchak of SocialBlog on Social Media.

Work places will most likely reduce social media page blocking at work since the younger employment sector uses location-based social network sites to check into work which also in turn promotes the business. For example, I checked into DREAMFly Marketing today on FourSquare, LinkedIn, Twitter, Facebook Places, Google Places, GoWalla and Yelp reminding people about the business in addition to the special sales we run on FourSquare. More on this later.

- back to the top

Facebook Decreases Business Page Communication
In February 2011, Facebook made changes that businesses continue to complain about in blogs. Some of the changes have created better user interaction. Facebook has removed most Facebook Business Pages from the main news feeds to individual accounts.

Facebook Page status updates primarily appear in users’ updates section which most of them are not checking. The Facebook Developer’s Blog wrote on June 24, 2011, “We encourage you to proactively review user posts and make sure that they provide engaging and welcome content.”

What does this mean for you?
You could be reported as SPAM and not actually be a SPAMMER!
Facebook is slowly moving away from a business focus and returning to its original purpose to connect former classmates, friends and family. It is still a fantastic way to promote your business and establish yourself as an industry expert, but anticipated, further changes will alter Facebook usage requiring businesses to look outside of the social media giant to communicate with consumers.

Location-based websites will become the key along with mobile marketing.

- back to the top

The Changing Social Media Horizon

Yelp, DREAMFly Marketing, location-based social media

Snapshot of DREAMFly Marketing on Yelp

There are so many location-based social media sites now for people to use as “check-in” options that many users are beginning to complain there are too many choices.

To check into one business one person would choose to use: Facebook Places, Twitter status update, GoWalla, Yelp, FourSquare, Google Places, Google Latitude and many more.

So which location-based site should you use? It depends on what site your friends are using most, but the best is Yelp which hosts primarily reviews of businesses and FourSquare which allows businesses to give you coupons as you check into a location.

Do you find yourself wondering what is next?
With increased SPAM filters on Facebook, while it remains King for the time being, businesses will need to expand their strategy beyond Facebook using location-based social media networking sites as mentioned above.

The key is to use only the tools you or your staff are able to truly manage with a good strategy. It does some good to create, for example, a business location listing on FourSquare, but you will receive better ROI (return-on-investment of time) if you also post a coupon for individuals who check-in to your business.

To create a business listing on any location-based social media networking site, you simply need to create a free, private account and list the business. To manage the business however and edit its information, most sites such as FourSquare and Yelp require a business account, which is also free and allows you to create deals, coupons and a business profile.

With change happening every day and Google moving into social media, it’s anybody’s guess what is next…except that social media will continue to grow and businesses must focus on their external and internal marketing goals and use the quickest and easiest tools rather than diluting their efforts and failing.

- back to the top


4 Social Media Tools To Smile About

Posted by on Aug 31, 2011 in Blog, Online Marketing, Social Media Bug Bites | 9 comments

4 Social Media Tools To Smile About

Social Media Tools to Live For!

Let’s be honest sometimes simple is best when you are managing your own social media networking. Our Naples Marketing Firm’s social media expert know the tricks of the trade, but even we like simple when time is money.

Social media marketing, naples marketing firm, dreamfly marketing

With social media marketing, planning ahead saves you time so you might be able to put that cell phone down occasionally and put a smile back on your face!

Our Favorite and Easiest Social Media Tools

With these four easy to use tools, you can schedule your status updates, track what impact your messages are having and alter your online strategy with simple research tools. Read this article for simple steps for users of all level

read more

3 Marketing Tips to Weather the Economy

Posted by on Aug 19, 2011 in Blog, Timely Business News | 10 comments

3 Marketing Tips to Weather the Economy

As the U.S. economy shows more volcanic symptoms of a meltdown, debate begins over the financial outlook. The business climate for the 2011 fourth quarter and outlook for 2012 is shaky but manageable.

In this article, you’ll learn 3 Hot Strategic Marketing Tips to Weather the Economy…but first the data you care about: finances.

2011 fourth quarter financials, US financial outlook, business outlook for 2012, naples marketing firm

2011-2012 Economic Weather


In May 2011, President Obama reported unemployment claims were down, but just as quickly on in August CNN reported joblessness had increased at a continuous and alarming rate.

On, Aug. 18, 2011, Bank of America, one of the largest banks, announced a plan for a 3,500 employee lay off by September 2011. United States Postal Service is considering ending 120,000 jobs!

3 Marketing Tips to Weather the Economy

  • Focus on your company’s REAL talent – don’t dilute business
  • Trim marketing but don’t cut it
  • Develop free promotions using free media

….read this article for details

read more

The Truth About Marketing ROI

Posted by on Aug 12, 2011 in Advertising, Blog, Timely Business News | 8 comments

The Truth About Marketing ROI

The Truth About Marketing Value
….is if you don’t market your business your revenues could tank. Marketing success is essential.

Unless your customers are so passionate they are willing to advertise for you through solid and positive referrals, marketing is key to growing business.

You must receive ROI on every single marketing investment otherwise you are wasting time and money!

Calculating ROI
2 + 2= 4
Math is simple, but marketing math can get tricky. We recommend using a simple format.

Learn how to calculate marketing ROI (Return-On-Investment) and learn if your marketing budget is working in your favor.

read more

Learn How to Use QR Codes

Posted by on Jul 28, 2011 in Blog, Graphic Design, Online Marketing | 4 comments

Learn How to Use QR Codes

Defining a QR Code
QR codes are ‘Quick Response Codes’. It’s just like placing a link on your web site, but a QR code appears as an invisible, machine-like link.

naples marketing, marketing strategy, dreamfly marketing

It’s easier to learn by DOING – get out your application-based smart phone (iphone, Androids etc.). Scan the QR code to the right and see where it takes you! It will not install anything on your phone or collect information.

We’ll show you creative uses of QR codes used in marketing strategy.

What can QR codes link to?
It is a way to surprise website visitors or consumers receiving a printed piece with your QR code something very special that perhaps you aren’t sharing with everyone, like an invitation-only web page.

QR codes can link customers to:

  • SMS a message to cell phone users up to 140 characters allowing them to opt in and receiving your promos
  • Plain text to deliver a message
  • A web site – you can create an invitation-only page just for your QR code customers
  • An online document such as a pdf file or e-book
  • A photo
  • Coupons perhaps if you are running ads on Naples’ Bloc Deals or nationwide Groupon

Producing a QR code does nothing unless you call people’s attention to it…learn QR Code strategy here!

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Is Direct Mail Marketing Still Relevant?

Posted by on Jul 22, 2011 in Advertising, Blog, Direct Mail | 5 comments

Is Direct Mail Marketing Still Relevant?

The recent obsession with social media marketing and online marketing has left old-school direct mail marketing in the dust. Right?

The truth is that direct mail is still an effective option for many smart multichannel marketers. Even giant companies like Google invest heavily in direct mail marketing each year.

Naive Notions

Are you leaving direct mail out of your marketing mix because you think it’s too expensive?

There’s a naive notion that social media marketing is essentially free when in fact effective social media marketing either involves the investment of a substantial amount of time or a substantial amount of money if you choose to hire a professional. All marketing requires an investment of money, time or both.

Regardless of channel, all successful marketing involves targeting a relevant audience. With this in mind, I wanted to share a few simple ways that you can use good, old direct mail marketing to get more business from your target audience.

Three Ways Direct Marketing Can Work For You

1) Market to Existing Customers:
This is one of the most overlooked opportunities. The sad truth is that MarketingSherpa.com estimates that it costs five to seven times more to acquire a new customer than it does to sell more to an existing customer, yet many businesses have zero dollars invested in marketing to their existing customers.

DREAMFly and I both believe in multi-channel marketing, so learn how to make Direct Mail one of your most affordable marketing tools…read on.

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Kick Up Customer Service Standards

Posted by on Jul 14, 2011 in Blog, Customer Service | 6 comments

Kick Up Customer Service Standards

It’s a simple technique to win the hearts and minds of customers.

Customer service must be a well oiled machine so customers become loyal, which is a major challenge in today’s fast market.

The 1, 2, 3 Connect of Customer Service

  1. Create Customer Service Program Standards
  2. Script Staff Phone Call Opening and Closing Comments
  3. Hire Secret Shoppers
  4. Creating Customer Service Standards
    Employees answer the phone friendly, but are you really connecting with customers?

    Standards should include:

    • Number of rings phone must be answered if there’s no automated voicemail service
    • Greeting staff must use when answering the phone
    • Quick answer list for potential questions within reason
    • Closing script for staff to use when ending a phone call
    • Opening and closing statements in email, on the phone or online should include a business’s slogan
    • Follow up phone call guide – when to follow up and when it is not needed
    • Secret shopper program (more discussion later)

    How are you making your customers feel like they are the stars of your company? Find out how by reading this Kickin’ Customer Service article.

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Social Media Business Shake Down

Posted by on Jun 28, 2011 in Blog, Online Marketing, Social Media Bug Bites, Timely Business News | 7 comments

Social Media Business Shake Down

Social Media platforms are changing at a fastclip therefore making it a true challenge to conquer for private users and businesses. Bad news….more changes are looming.

What to Expect

  • Future of Work is in Communities Not Offices
  • Facebook Decreases Business Page Communication
  • Social Horizon is Expanding Adding to Confusion

Location-based social media networking sites are taking over as Facebook complicates functions for businesses with more changes. Read ahead to determine what social media tools will still perform as great marketing tools.

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Affordable Marketing: Promotional Swag

Posted by on Jun 23, 2011 in Blog, Business Development, Promotional Products | 9 comments

Affordable Marketing: Promotional Swag

Part three of our Affordable Marketing Series that outlines how promotional products can actually produce a high Return-On-Investment and the most affordable options for promo items to promote your business.

Why use promotional products? They are less costly than expensive advertising and serve as a marching army to boost your brand. Promotional swag leaves a lasting impression with existing and potentially new customers whereas other marketing methods are only as good as long as the consumer keeps the magazine, newspaper etc.

Promotional products or swag, for those less familiar with the term, are customizable branded products that you can leave with customers as a thank you or to earn new business.

Promotional products send business your way and empower existing customers to feel good about the decision they’ve made in choosing your business.

Fun and Affordable Promotional Products
With millions of promotional products to choose from the options are endless for affordably branding your business. This article showcases fun and exciting promotional products you may wish to consider using to save money in marketing without bleeding your business’s budget.

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Affordable Marketing: Free News Coverage

Posted by on Jun 12, 2011 in Blog, Business Development, Press Promotions, Public Relations | 8 comments

Affordable Marketing: Free News Coverage

Part 2 of a 3-Part Affordable Marketing Series –
The most important tool you have is your business’s news, its happenings, its deals for customers and your general promotions.

Failing to promote your news through public relations to the media in addition to direct consumer marketing reduces your company’s exposure.

Press releases deliver company news and can be written to reflect current market trends. For example, you might consider including unemployment information in a release related to expanding your own company’s job opportunities.

Quick steps to kicking up your company’s image using free media coverage:

  • Press releases should offer unique news – brainstorm for news ideas about your company
  • Submit your company news to your local newspapers’ business section editor
    Often, this is the easiest way for publishing news of promotions, awards, grants and things of this nature.
  • For events, create news opportunities by bringing on event sponsors and have those sponsors send out press releases about your event as well.

…read more.

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Affordable Marketing: Network Your Business Up

Posted by on Jun 7, 2011 in Blog, Business Development, Network Marketing | 3 comments

Affordable Marketing:  Network Your Business Up

3 marketing methods that are free or very low costing that will kick your competition to the side!

Make marketing your business affordable and effective. In this three-part Affordable Marketing Series with the DREAMFly Marketing Magnetics blog, you will learn 3 affordable or free marketing methods to increase business.

  • Part One: Network your business up
  • Part Two: Write a news story for publication
  • Part Three: Use promotional giveaways to leave lasting impressions

This is part one of the three part series and it outlines overcoming fears of networking, how to network and where your business managers and you should be to grow your business. The best free advice you’ll get all day.

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