Affordable Marketing: Promotional Swag


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Affordable Marketing: Promotional Products to Leave an Impression

Make marketing your business affordable and effective.

In this DREAMFly Marketing Magnetics article, you will learn the third tool in boosting affordable marketing while still increasing business.

How Do Promotional Items Help?
Promotional products or swag are customizable products that leaves a lasting impression with customers new and old, because it reminds the customer about your business.

Promotional products send business your way. Empower existing customers to feel good about the decision they’ve made in choosing your business.

Fun and Affordable Promotional Products
With millions of promotional products to choose from the options are endless for affordably branding your business. Here are some favorite ideas we use for clients that fit every budget. We used Proforma to search for promotional products, a Naples, Florida promotional product company.

promotional products by Proforma and Naples marketing firm DREAMFly Marketing

A Creative Take on Note Pads

Being creative doesn’t mean spending all of your money. Note pads are always popular, because how many of us need a sticky note when we can’t find one? But instead of customzing a regular sticky note or note pad, incorporate a creative shape. This is most affordable when ordered with 150 sheets per note pad.

Dozens of shapes are available such as an apple, dollar bill, tooth, smile, house, signage, van, car, star and heart. Lowest cost we found is 95 cents per pad.

Bentcil and Norwood promotional pens, naples marketing firm DREAMFly Marketing

Pens Packing a Punch!

Pen-sational! Pens are fantastic for two reasons. There are always creative designs and they are always on sale!

Use fun shapes, as pictured left, to be pump up your promotions for special occasions. For child focused businesses these are great, but for traditional companies these are also a hit, especially the billboard pens, because they capture your customer’s attention.

When purchasing pens, we recommend finding a local promotional products dealer, because it gives you the opportunity to test out the pens you are interested in to make sure the pen writes as well as it looks.
Pens shown left range between 99 cents and $1.68 each.

My two favorite traditional pen dealers are Norwood which boasts free setup and Bullet which guarantees a 24-hour turn around.

Naples marketing firm promotional products, customizable lip balm, tumblers, chip clips

Customizable Fun Products: Lip Balm, Tumblers, Glowing Ice Cubes & Chip Clips in Shapes

Colorful Options. Lightable ice cubes, glowing coozies to keep drinks cool, Tumblers and lip balm are a just a few of the promotional product options you have to spend less and still deliver your company’s slogan or advertising message.

Products shown begin at 70 cents per piece and go up to $1.48 per piece.

Creative ways to use promotional products:

  1. Incorporate promotional swag such as a magnetic business card
  2. Customize products to fit your specialty (dentistry, marketing, teaching, fitness etc.)
  3. Promotional products should not replace advertising but should compliment it
  4. Share the cost of promo items with nearby business neighbors

Counting the Cents Makes Sense
1,000 pens costs as little as $250 and those pens are 1,000 brand enforcers with customers. People love freebies and ROI (Return-On-Investment) on promotional swag is countless.

Saving cents makes complete sense. Promotional swag is more than a trend it’s a necessary marketing solution that will always weather any economic climate.


3 Ways to Capture Email Readers

Posted by on Apr 6, 2011 in Blog, Social Media Bug Bites | 1 comment

3 Ways to Capture Email Readers

Email Marketing – When to Send Emails:
Send marketing emails 7:30 a.m.-9:30 a.m. or 3-6 p.m. These time periods serve two purposes – read on.

The 7:30-9:30 a.m. time period puts you near the top of their long email list and they will likely read the email. Email marketing requires you connect with your connections. The 3-6 p.m. email marketing time period increases potential responses to your email as they start to relax from the day.

We have generally sent our blogs out via email at 8 or 9 a.m. to ensure it is read, but if we need to improve comment responses then DREAMFly will issue the blog as mentioned later in the day. The morning hours are fantastic if you are sending out “product sale” emails, because businesses will most likely read it and call you about the sale. Choose the time that fits your purpose.

Learn the ins and outs.

read more

Network Marketing Tips: Selling! Why Are We So Afraid of This Word?

Posted by on Mar 27, 2011 in Blog, Network Marketing | 4 comments

Network Marketing Tips: Selling! Why Are We So Afraid of This Word?

What is the BIG DEAL about selling? I hear it all the time in the network marketing industry, “We are not selling.” People in the selling business try to convince people, and we don’t convince anyone. We “refer,” or “help” others. I am not against using the word helping instead of the word selling, especially when doing so as a means of assisting you psychologically with how you approach prospects for your network marketing business. But, the fact remains, we are still selling. What is all the fuss...

read more

The Tweet Heard Around the World

Posted by on Mar 22, 2011 in Blog, Social Media Bug Bites, Timely Business News | 0 comments

The Tweet Heard Around the World

Contact DREAMFly Marketing The Convergence of Social Media & Social Conscience It’s no surprise that the movie, The Social Network, was up for an Oscar this year (2011). It’s all about the charged energy of connection and one young man’s will to bring an idea to fruition based on that premise. What happened in Egypt is no accident. Demographics and technology were on their side. 20|| draws a line in the demographic sand. This is the year that the Baby Boomer Generation begins to retire and a generation of youth became mobilized through...

read more

Become a Crisis Communication Expert

Posted by on Mar 15, 2011 in Blog, Public Relations | 2 comments

Commonly referred to as “situation room” issues in the business world, a dramatic crisis news item can be turned around into a positive if you become a crisis communication expert.

Make Your Mouth Sing
The first step to successful crisis communication, yes we really mean that, is to remain calm, collected and think before you do anything. It helps to have a crisis communication marketing plan as well.

Sound easy? Imagine 10 news cameras in front of you. The media is demanding answers on behalf of your customers or the public with questions like “How do you explain the misuse of funds ” or “Explain how you’ll avoid this disaster in the future.” Still think it’s easy?

Read ahead!

read more

Free Online Marketing Tools That Rule

Posted by on Mar 8, 2011 in Blog, Online Marketing, Social Media Bug Bites | 2 comments

Emails fall into your inbox claiming to rank your website, improve your Facebook page, attract more Twitter followers, help you with Google AdWords and offering the latest trend in online marketing tools. Below are free online marketing tools

Take What’s Yours Free!
I’m a self admitted person who buys high and sells low on personal items, but when it comes to business for all of us no matter where you are it is imperative to be smart with your budget.

Free Tools For Online Marketing You MUST Try

  1. Eightfold Logic Linker: Free link building system: Set up a profile free and it connects you with other users whom you can share your website link with. They list your link. You list theirs. Everybody is happy….why?Boosting incoming links to your website automatically raises your website ranking with Google and other search engines.

    There are websites that sell incoming links for your website, but those links have no real business lead value. Build your incoming links with a quality group of connections.

    read more

Profit Forecast Confusion Calls for Marketing Answers

Posted by on Feb 22, 2011 in Blog, Business Development, Timely Business News | 2 comments

It’s Up. It’s Down. The Confusing Profit Outlook

Well it’s confusing folks and that’s putting it mildly. Some companies are increasing their profit forecasts, where others are sliding them down significantly.

Think other business’s profit outlook don’t affect you?
You couldn’t be more wrong
. But who wants to talk money? Well, I do and so should you!

As reported in the Marketing Magnetics’ Jan. 25, 2011 blog -”2 Ways to Heat Up Business”, national brands like ConAgra are seriously seeking dough into new WOW ideas for products, but despite a return to WOW customers, some companies are reporting less than WOAful profits not WOWful.

The point is profits and money, of course, drive business, employment, investments and all economies. So, confusing profit talk does affect your ability to work, your ability to earn and your ability to market to customers.

Read on for Marketing Tools to maneuver around the competition easily. It’s not brain surgery folks!

read more

To Tweet or Not To Tweet

Posted by on Feb 14, 2011 in Blog, Social Media Bug Bites | 1 comment

To Tweet or Not To Tweet

To Tweet or Not to Tweet

Why would you want to read about people you most likely don’t even know on Twitter?

That’s the question – will it work for you or your business?

Unlike Facebook, follows can be generic not following a pattern like Facebook’s using alumni from academic institutions. So is it really useful for business?

For affiliate link users, Twitter is the perfect resource. Affiliate links, for those who are unfamiliar with them, are links that pay you when you post them and visitors click through to the links. Often they sell general products, marketing and software.

The Pros and Cons of Twitter – Decide for Yourself
Pros

  1. Larger audience focused on services and products
  2. Affiliate links may make you additional money
  3. Tweeps or followers more likely to share your information than Facebook users

Cons

  1. The life of a tweet is about 15 minutes
  2. New Twitter API formats have made it trickier to grow followers in bulk
  3. Most followers are strangers or remote acquaintance
  4. Read on to learn how LinkedIn followers responded to our Twitter survey

    read more

3 Tips for Reviving Passion for Work

Posted by on Feb 8, 2011 in Blog, Timely Business News | 2 comments

3 Tips for Reviving Passion for Work

Uninspired and feeling like you need a pick me up? Three ways to pick yourself up, dust yourself off and lose the need to feel sorry for yourself at work.

If you find yourself with the same attitude that makes you want to slap others, well then it’s time for a change. Focusing on performing at your top level for work or perhaps balancing the budget of your business, can send a lot of us into a blues waltz with our own desire to succeed.

Three Ways to Feel Great About Yourself and Your Work

  1. Identify What’s Causing Your Dislike at Work
  2. List Three Things You Love About Work
  3. Complete Two Projects Your Attitude Has Delayed
    1. “Speak when you are angry and you will make the best speech you will ever regret.”

      - Ambrose Bierce
      source

      read more

Android Sets Gold Star Marketing Benchmark

Posted by on Feb 1, 2011 in Blog, Business Development | 1 comment

Android Sets Gold Star Marketing Benchmark

Do you believe you can give your competition a run for their money? Believe it – It CAN Happen!

It’s too easy to get yourself down these days, whether you are an employee of a big employer or the big boss – the bottom line is you have to believe in yourself.

Sound too cheesy? Try this on for size. An Internet conglomerate decides to develop software that can be used on cell phones, but hasn’t ever manufactured a cell phone. Two years later after the launch of Verizon’s Android that uses Google’s Android software, Google earned a Gold Star in consumer’s minds with the creatively interactive smart phone software.

This week’s article focuses on empowering your mind, tapping into your talents and expanding your business without risk – but with strengths instead. You’ll be motivated to earn your own strategic marketing Gold Star…so read on.

read more

Is Your Business Running Cold?

Posted by on Jan 25, 2011 in Blog, Business Development, Customer Service, Timely Business News | 1 comment

Is Your Business Running Cold?

USA Today is reporting that many businesses are ready to go beyond “sales” to attract customers following the economic fall that began in 2008.

While doctor offices and the medical field may not be showcasing sales, most of the private and public commercial industry has focused on half off and weekend promotions to boost business. How many stores have you gone to this year because of a sale? 5? 10? 20+?

What Are the Marketing Keys for 2011?
According to product launch experts, the key is literally getting out of the mundane box the economy has put us in.

A Strategic Marketing Guide of What Consumers Want:

  1. Time Savers
  2. Products at Their Fingertips
  3. Convenient Products for Lifestyle
  4. Local if affordable over national products
  5. Connection to favorite products on social media
  6. Customer Service
  7. We like to produce what WE think is important, but with so many choices and so little time consumers need YOU to fit THEIR life quickly and simply. Two good examples in Naples, Florida of this success are discussed below.

read more

Affordable Marketing: Free News Coverage


Endorse Us With Google+

3 Affordable Marketing Methods to Promote Business

Naples marketing firm DREAMFly Marketing brings 3 ways to market your business for free or lower costs. Kick your competition to the side with effective and affordable marketing!

Get your business published in the news. Follow the steps in this second part of our 3-Part Affordable Marketing Series.

Learn 3 affordable or free marketing methods to increase business in this Affordable Marketing Series.

Public Relations That Delivers News Stories

Naples marketing firm, press release, affordable marketing, business news
The most important tool you have is your business’s news, its happenings, its deals for customers and your general promotions.

Failing to promote your news through public relations to the media in addition to direct consumer marketing reduces your company’s exposure.

Press releases deliver company news and can be written to reflect current market trends. For example, you might consider including unemployment information in a release related to expanding your own company’s job opportunities.

Quick steps to kicking up your company’s image using free media coverage:

  • Press releases should offer unique news – brainstorm for news ideas about your company
  • Submit your company news to your local newspapers’ business section editor
    Often, this is the easiest way for publishing news of promotions, awards, grants and things of this nature.
  • For events, create news opportunities by bringing on event sponsors and have those sponsors send out press releases about your event as well.
  • Send story pitches to media members who specifically cover the type of news you have
    For example, if your business has a staff member returning from overseas Military, you might want to contact a reporter that has covered other Military stories, not necessarily a business reporter.
  • Download our FREE Press Release Template
    Click the link above and scroll down to the free press release template. It outlines what to write, how to write and how to capture the media’s attention.

Make Your Business News Pay

The best and most affordable marketing tool you have, like we mentioned before, is your own business news. Send it out in press releases. Post your news online. Post your news on your social media accounts and your company website.

Never assume that if you send a press release out to the media that your customers have access to it. In the older days, you would send a press release and the media would publish most news. Now, there are so many more marketing savvy businesses, like yours, that the media is able to pick and choose what they want to cover – so make sure your news is truly news.

Learn what news is newsworthy in our Making Business News Newsworthy Blog.

For major news, again you might consider hiring a marketing firm to spread the news of your business. Not every business has news of national interest, but a DREAMFly client that ran a fitness competition recently had inquiries all the way from the UK, because we sent the press release out internationally – so you never know!

Maximize your marketing by making it affordable for your budget. This is part 2 of a 3 part Affordable Marketing Series.
Read Part 1: Networking Your Business Up.

Have Questions?
Get in touch with DREAMFly by clicking here.


3 Ways to Capture Email Readers

Posted by on Apr 6, 2011 in Blog, Social Media Bug Bites | 1 comment

3 Ways to Capture Email Readers

Email Marketing – When to Send Emails:
Send marketing emails 7:30 a.m.-9:30 a.m. or 3-6 p.m. These time periods serve two purposes – read on.

The 7:30-9:30 a.m. time period puts you near the top of their long email list and they will likely read the email. Email marketing requires you connect with your connections. The 3-6 p.m. email marketing time period increases potential responses to your email as they start to relax from the day.

We have generally sent our blogs out via email at 8 or 9 a.m. to ensure it is read, but if we need to improve comment responses then DREAMFly will issue the blog as mentioned later in the day. The morning hours are fantastic if you are sending out “product sale” emails, because businesses will most likely read it and call you about the sale. Choose the time that fits your purpose.

Learn the ins and outs.

read more

Network Marketing Tips: Selling! Why Are We So Afraid of This Word?

Posted by on Mar 27, 2011 in Blog, Network Marketing | 4 comments

Network Marketing Tips: Selling! Why Are We So Afraid of This Word?

What is the BIG DEAL about selling? I hear it all the time in the network marketing industry, “We are not selling.” People in the selling business try to convince people, and we don’t convince anyone. We “refer,” or “help” others. I am not against using the word helping instead of the word selling, especially when doing so as a means of assisting you psychologically with how you approach prospects for your network marketing business. But, the fact remains, we are still selling. What is all the fuss...

read more

The Tweet Heard Around the World

Posted by on Mar 22, 2011 in Blog, Social Media Bug Bites, Timely Business News | 0 comments

The Tweet Heard Around the World

Contact DREAMFly Marketing The Convergence of Social Media & Social Conscience It’s no surprise that the movie, The Social Network, was up for an Oscar this year (2011). It’s all about the charged energy of connection and one young man’s will to bring an idea to fruition based on that premise. What happened in Egypt is no accident. Demographics and technology were on their side. 20|| draws a line in the demographic sand. This is the year that the Baby Boomer Generation begins to retire and a generation of youth became mobilized through...

read more

Become a Crisis Communication Expert

Posted by on Mar 15, 2011 in Blog, Public Relations | 2 comments

Commonly referred to as “situation room” issues in the business world, a dramatic crisis news item can be turned around into a positive if you become a crisis communication expert.

Make Your Mouth Sing
The first step to successful crisis communication, yes we really mean that, is to remain calm, collected and think before you do anything. It helps to have a crisis communication marketing plan as well.

Sound easy? Imagine 10 news cameras in front of you. The media is demanding answers on behalf of your customers or the public with questions like “How do you explain the misuse of funds ” or “Explain how you’ll avoid this disaster in the future.” Still think it’s easy?

Read ahead!

read more

Free Online Marketing Tools That Rule

Posted by on Mar 8, 2011 in Blog, Online Marketing, Social Media Bug Bites | 2 comments

Emails fall into your inbox claiming to rank your website, improve your Facebook page, attract more Twitter followers, help you with Google AdWords and offering the latest trend in online marketing tools. Below are free online marketing tools

Take What’s Yours Free!
I’m a self admitted person who buys high and sells low on personal items, but when it comes to business for all of us no matter where you are it is imperative to be smart with your budget.

Free Tools For Online Marketing You MUST Try

  1. Eightfold Logic Linker: Free link building system: Set up a profile free and it connects you with other users whom you can share your website link with. They list your link. You list theirs. Everybody is happy….why?Boosting incoming links to your website automatically raises your website ranking with Google and other search engines.

    There are websites that sell incoming links for your website, but those links have no real business lead value. Build your incoming links with a quality group of connections.

    read more

Profit Forecast Confusion Calls for Marketing Answers

Posted by on Feb 22, 2011 in Blog, Business Development, Timely Business News | 2 comments

It’s Up. It’s Down. The Confusing Profit Outlook

Well it’s confusing folks and that’s putting it mildly. Some companies are increasing their profit forecasts, where others are sliding them down significantly.

Think other business’s profit outlook don’t affect you?
You couldn’t be more wrong
. But who wants to talk money? Well, I do and so should you!

As reported in the Marketing Magnetics’ Jan. 25, 2011 blog -”2 Ways to Heat Up Business”, national brands like ConAgra are seriously seeking dough into new WOW ideas for products, but despite a return to WOW customers, some companies are reporting less than WOAful profits not WOWful.

The point is profits and money, of course, drive business, employment, investments and all economies. So, confusing profit talk does affect your ability to work, your ability to earn and your ability to market to customers.

Read on for Marketing Tools to maneuver around the competition easily. It’s not brain surgery folks!

read more

To Tweet or Not To Tweet

Posted by on Feb 14, 2011 in Blog, Social Media Bug Bites | 1 comment

To Tweet or Not To Tweet

To Tweet or Not to Tweet

Why would you want to read about people you most likely don’t even know on Twitter?

That’s the question – will it work for you or your business?

Unlike Facebook, follows can be generic not following a pattern like Facebook’s using alumni from academic institutions. So is it really useful for business?

For affiliate link users, Twitter is the perfect resource. Affiliate links, for those who are unfamiliar with them, are links that pay you when you post them and visitors click through to the links. Often they sell general products, marketing and software.

The Pros and Cons of Twitter – Decide for Yourself
Pros

  1. Larger audience focused on services and products
  2. Affiliate links may make you additional money
  3. Tweeps or followers more likely to share your information than Facebook users

Cons

  1. The life of a tweet is about 15 minutes
  2. New Twitter API formats have made it trickier to grow followers in bulk
  3. Most followers are strangers or remote acquaintance
  4. Read on to learn how LinkedIn followers responded to our Twitter survey

    read more

3 Tips for Reviving Passion for Work

Posted by on Feb 8, 2011 in Blog, Timely Business News | 2 comments

3 Tips for Reviving Passion for Work

Uninspired and feeling like you need a pick me up? Three ways to pick yourself up, dust yourself off and lose the need to feel sorry for yourself at work.

If you find yourself with the same attitude that makes you want to slap others, well then it’s time for a change. Focusing on performing at your top level for work or perhaps balancing the budget of your business, can send a lot of us into a blues waltz with our own desire to succeed.

Three Ways to Feel Great About Yourself and Your Work

  1. Identify What’s Causing Your Dislike at Work
  2. List Three Things You Love About Work
  3. Complete Two Projects Your Attitude Has Delayed
    1. “Speak when you are angry and you will make the best speech you will ever regret.”

      - Ambrose Bierce
      source

      read more

Android Sets Gold Star Marketing Benchmark

Posted by on Feb 1, 2011 in Blog, Business Development | 1 comment

Android Sets Gold Star Marketing Benchmark

Do you believe you can give your competition a run for their money? Believe it – It CAN Happen!

It’s too easy to get yourself down these days, whether you are an employee of a big employer or the big boss – the bottom line is you have to believe in yourself.

Sound too cheesy? Try this on for size. An Internet conglomerate decides to develop software that can be used on cell phones, but hasn’t ever manufactured a cell phone. Two years later after the launch of Verizon’s Android that uses Google’s Android software, Google earned a Gold Star in consumer’s minds with the creatively interactive smart phone software.

This week’s article focuses on empowering your mind, tapping into your talents and expanding your business without risk – but with strengths instead. You’ll be motivated to earn your own strategic marketing Gold Star…so read on.

read more

Is Your Business Running Cold?

Posted by on Jan 25, 2011 in Blog, Business Development, Customer Service, Timely Business News | 1 comment

Is Your Business Running Cold?

USA Today is reporting that many businesses are ready to go beyond “sales” to attract customers following the economic fall that began in 2008.

While doctor offices and the medical field may not be showcasing sales, most of the private and public commercial industry has focused on half off and weekend promotions to boost business. How many stores have you gone to this year because of a sale? 5? 10? 20+?

What Are the Marketing Keys for 2011?
According to product launch experts, the key is literally getting out of the mundane box the economy has put us in.

A Strategic Marketing Guide of What Consumers Want:

  1. Time Savers
  2. Products at Their Fingertips
  3. Convenient Products for Lifestyle
  4. Local if affordable over national products
  5. Connection to favorite products on social media
  6. Customer Service
  7. We like to produce what WE think is important, but with so many choices and so little time consumers need YOU to fit THEIR life quickly and simply. Two good examples in Naples, Florida of this success are discussed below.

read more

Affordable Marketing: Network Your Business Up


3 Affordable Marketing Methods to Promote Business

Endorse Us With Google+

Naples marketing firm DREAMFly Marketing brings 3 ways to market your business for free or lower costs. Kick your competition to the side with effective and affordable marketing!

In this three-part Affordable Marketing Series, learn 3 affordable or free marketing methods to increase business.

Network Your Business Up
What’s That Mean?

affordable networking, naples marketing firm, free marketing

Get out of your circle and expand who you are selling to by networking!


Sitting in an office and rarely attending local business events will do more harm than good to your business. The days of opening a business and your friends flooding your doors with clients are over.

Now, networking is what often takes a small business and establishes it as the Mecca in its local industry. Let’s face it networking can feel uncomfortable, because you’re business developing with people you have possibly never met previously.

Like mobile games are slowing down the sales of traditional gaming machines, so too is networking ending the traditional “build it and they will come” business operation. The most effective and affordable marketing tool is networking making it an obvious #1 in our three-part Affordable Marketing Series.

Overcoming the Fears of Networking:

  • Listening to others brag about themselves can be a drag
    - Learn that your story is just as important as others and tell it!
  • Clinging to people you know is easier than meeting new connections
    - Make a deal with yourself to talk more than 5 minutes to at least 5 people at each networking event. You’ll begin to see a difference in the awareness about you and your business.
  • Getting out of the house or office and being on the move
    Find yourself wanting to sit comfortably in your office? Snap out of it and get on the move and start networking.
  • Talking to People you don’t know
    Walking up to someone and introducing yourself, even if you have an outgoing personality, can be unnerving. The best way to get over it is to have your business cards in hand, walk right up and introduce yourself by asking what the person’s business is and saying you would like to learn about their business. This opens up a positive conversation.

If we’re telling the truth about networking, the bottom line is expert networkers know how to make others feel like their talk was really valued by the other person. How do you do this? Network just like you marketing your business, delivering a consistent and positive message selling your services without sounding like a salesperson.

No one likes to listen to others talk non-stop about themselves, so the trick to networking is to take the extra step and introduce your new found networking buddies to each other and connect other business people.

Where to Network:

  • Local Chamber events
  • Local public relations or marketing organization events such as Southwest Florida’s American Marketing Association, Florida Public Relations Association and Public Relations Association of Collier County to name just a few marketing groups in Naples, Fla.
  • Get involved with business groups such as Lee-Collier Business Women or business oriented groups in your area.
    Expanding networking to business professionals outside of your business’s industry will exponentially grow the awareness about your company and increase referrals more quickly.
  • Now you know where to go and how to break your fears – get out there and talk about your business! You are your best salesperson.

    The most affordable marketing tool is networking. Instead of trying to land a bigger job, look at networking as the opportunity to triple your business with bigger sales and to help other business owners as well.

    You can help others and help yourself. It’s just that simple.

    Next in this series, a fantastic outline of promotional products you can customize to hand out and leave lasting impressions with existing and potentially new customers. It’s as easy as 1, 2, 3.

    For additional information about this article’s subject, contact DREAMFly Marketing.


    3 Ways to Capture Email Readers

    Posted by on Apr 6, 2011 in Blog, Social Media Bug Bites | 1 comment

    3 Ways to Capture Email Readers

    Email Marketing – When to Send Emails:
    Send marketing emails 7:30 a.m.-9:30 a.m. or 3-6 p.m. These time periods serve two purposes – read on.

    The 7:30-9:30 a.m. time period puts you near the top of their long email list and they will likely read the email. Email marketing requires you connect with your connections. The 3-6 p.m. email marketing time period increases potential responses to your email as they start to relax from the day.

    We have generally sent our blogs out via email at 8 or 9 a.m. to ensure it is read, but if we need to improve comment responses then DREAMFly will issue the blog as mentioned later in the day. The morning hours are fantastic if you are sending out “product sale” emails, because businesses will most likely read it and call you about the sale. Choose the time that fits your purpose.

    Learn the ins and outs.

    read more

    Network Marketing Tips: Selling! Why Are We So Afraid of This Word?

    Posted by on Mar 27, 2011 in Blog, Network Marketing | 4 comments

    Network Marketing Tips: Selling! Why Are We So Afraid of This Word?

    What is the BIG DEAL about selling? I hear it all the time in the network marketing industry, “We are not selling.” People in the selling business try to convince people, and we don’t convince anyone. We “refer,” or “help” others. I am not against using the word helping instead of the word selling, especially when doing so as a means of assisting you psychologically with how you approach prospects for your network marketing business. But, the fact remains, we are still selling. What is all the fuss...

    read more

    The Tweet Heard Around the World

    Posted by on Mar 22, 2011 in Blog, Social Media Bug Bites, Timely Business News | 0 comments

    The Tweet Heard Around the World

    Contact DREAMFly Marketing The Convergence of Social Media & Social Conscience It’s no surprise that the movie, The Social Network, was up for an Oscar this year (2011). It’s all about the charged energy of connection and one young man’s will to bring an idea to fruition based on that premise. What happened in Egypt is no accident. Demographics and technology were on their side. 20|| draws a line in the demographic sand. This is the year that the Baby Boomer Generation begins to retire and a generation of youth became mobilized through...

    read more

    Become a Crisis Communication Expert

    Posted by on Mar 15, 2011 in Blog, Public Relations | 2 comments

    Commonly referred to as “situation room” issues in the business world, a dramatic crisis news item can be turned around into a positive if you become a crisis communication expert.

    Make Your Mouth Sing
    The first step to successful crisis communication, yes we really mean that, is to remain calm, collected and think before you do anything. It helps to have a crisis communication marketing plan as well.

    Sound easy? Imagine 10 news cameras in front of you. The media is demanding answers on behalf of your customers or the public with questions like “How do you explain the misuse of funds ” or “Explain how you’ll avoid this disaster in the future.” Still think it’s easy?

    Read ahead!

    read more

    Free Online Marketing Tools That Rule

    Posted by on Mar 8, 2011 in Blog, Online Marketing, Social Media Bug Bites | 2 comments

    Emails fall into your inbox claiming to rank your website, improve your Facebook page, attract more Twitter followers, help you with Google AdWords and offering the latest trend in online marketing tools. Below are free online marketing tools

    Take What’s Yours Free!
    I’m a self admitted person who buys high and sells low on personal items, but when it comes to business for all of us no matter where you are it is imperative to be smart with your budget.

    Free Tools For Online Marketing You MUST Try

    1. Eightfold Logic Linker: Free link building system: Set up a profile free and it connects you with other users whom you can share your website link with. They list your link. You list theirs. Everybody is happy….why?Boosting incoming links to your website automatically raises your website ranking with Google and other search engines.

      There are websites that sell incoming links for your website, but those links have no real business lead value. Build your incoming links with a quality group of connections.

      read more

    Profit Forecast Confusion Calls for Marketing Answers

    Posted by on Feb 22, 2011 in Blog, Business Development, Timely Business News | 2 comments

    It’s Up. It’s Down. The Confusing Profit Outlook

    Well it’s confusing folks and that’s putting it mildly. Some companies are increasing their profit forecasts, where others are sliding them down significantly.

    Think other business’s profit outlook don’t affect you?
    You couldn’t be more wrong
    . But who wants to talk money? Well, I do and so should you!

    As reported in the Marketing Magnetics’ Jan. 25, 2011 blog -”2 Ways to Heat Up Business”, national brands like ConAgra are seriously seeking dough into new WOW ideas for products, but despite a return to WOW customers, some companies are reporting less than WOAful profits not WOWful.

    The point is profits and money, of course, drive business, employment, investments and all economies. So, confusing profit talk does affect your ability to work, your ability to earn and your ability to market to customers.

    Read on for Marketing Tools to maneuver around the competition easily. It’s not brain surgery folks!

    read more

    To Tweet or Not To Tweet

    Posted by on Feb 14, 2011 in Blog, Social Media Bug Bites | 1 comment

    To Tweet or Not To Tweet

    To Tweet or Not to Tweet

    Why would you want to read about people you most likely don’t even know on Twitter?

    That’s the question – will it work for you or your business?

    Unlike Facebook, follows can be generic not following a pattern like Facebook’s using alumni from academic institutions. So is it really useful for business?

    For affiliate link users, Twitter is the perfect resource. Affiliate links, for those who are unfamiliar with them, are links that pay you when you post them and visitors click through to the links. Often they sell general products, marketing and software.

    The Pros and Cons of Twitter – Decide for Yourself
    Pros

    1. Larger audience focused on services and products
    2. Affiliate links may make you additional money
    3. Tweeps or followers more likely to share your information than Facebook users

    Cons

    1. The life of a tweet is about 15 minutes
    2. New Twitter API formats have made it trickier to grow followers in bulk
    3. Most followers are strangers or remote acquaintance
    4. Read on to learn how LinkedIn followers responded to our Twitter survey

      read more

    3 Tips for Reviving Passion for Work

    Posted by on Feb 8, 2011 in Blog, Timely Business News | 2 comments

    3 Tips for Reviving Passion for Work

    Uninspired and feeling like you need a pick me up? Three ways to pick yourself up, dust yourself off and lose the need to feel sorry for yourself at work.

    If you find yourself with the same attitude that makes you want to slap others, well then it’s time for a change. Focusing on performing at your top level for work or perhaps balancing the budget of your business, can send a lot of us into a blues waltz with our own desire to succeed.

    Three Ways to Feel Great About Yourself and Your Work

    1. Identify What’s Causing Your Dislike at Work
    2. List Three Things You Love About Work
    3. Complete Two Projects Your Attitude Has Delayed
      1. “Speak when you are angry and you will make the best speech you will ever regret.”

        - Ambrose Bierce
        source

        read more

    Android Sets Gold Star Marketing Benchmark

    Posted by on Feb 1, 2011 in Blog, Business Development | 1 comment

    Android Sets Gold Star Marketing Benchmark

    Do you believe you can give your competition a run for their money? Believe it – It CAN Happen!

    It’s too easy to get yourself down these days, whether you are an employee of a big employer or the big boss – the bottom line is you have to believe in yourself.

    Sound too cheesy? Try this on for size. An Internet conglomerate decides to develop software that can be used on cell phones, but hasn’t ever manufactured a cell phone. Two years later after the launch of Verizon’s Android that uses Google’s Android software, Google earned a Gold Star in consumer’s minds with the creatively interactive smart phone software.

    This week’s article focuses on empowering your mind, tapping into your talents and expanding your business without risk – but with strengths instead. You’ll be motivated to earn your own strategic marketing Gold Star…so read on.

    read more

    Is Your Business Running Cold?

    Posted by on Jan 25, 2011 in Blog, Business Development, Customer Service, Timely Business News | 1 comment

    Is Your Business Running Cold?

    USA Today is reporting that many businesses are ready to go beyond “sales” to attract customers following the economic fall that began in 2008.

    While doctor offices and the medical field may not be showcasing sales, most of the private and public commercial industry has focused on half off and weekend promotions to boost business. How many stores have you gone to this year because of a sale? 5? 10? 20+?

    What Are the Marketing Keys for 2011?
    According to product launch experts, the key is literally getting out of the mundane box the economy has put us in.

    A Strategic Marketing Guide of What Consumers Want:

    1. Time Savers
    2. Products at Their Fingertips
    3. Convenient Products for Lifestyle
    4. Local if affordable over national products
    5. Connection to favorite products on social media
    6. Customer Service
    7. We like to produce what WE think is important, but with so many choices and so little time consumers need YOU to fit THEIR life quickly and simply. Two good examples in Naples, Florida of this success are discussed below.

    read more

Network Marketing Tips: Selling! Why Are We So Afraid of This Word?


What is the BIG DEAL about selling?

I hear it all the time in the network marketing industry, “We are not selling.” People in the selling business try to convince people, and we don’t convince anyone. We “refer,” or “help” others.

I am not against using the word helping instead of the word selling, especially when doing so as a means of assisting you psychologically with how you approach prospects for your network marketing business. But, the fact remains, we are still selling.

What is all the fuss about?

Make no mistake about it! Network Marketing is a form of selling. Not that there’s anything wrong with that.

Now before you get excited, let me explain. I agree that network marketers are not traditional sales people. Being a “salesperson” involves a great deal convincing others to purchase a product or service. It is a very hard-driven, commissioned-based industry. Chances are, if you don’t make the sale, you go home, figuratively speaking.

In the network marketing industry, we are definitely not trying to convince anyone to become involved with our business. Because if you have to convince them to join your business, you will most definitely have to convince them to work. And who has time for that?

The network marketing industry is a referral business. Let’s be clear about it. When we are referring a Multi-Level Marketing (MLM) business opportunity or products/services to others, we are attempting to influence their decision. And anytime we try to influence the decision of someone else, then we are selling.

Darren Hardy, Publisher of Success magazine said recently,
“Selling really isn’t as complicated or mysterious as we make it out to be. Selling is simply about influencing an outcome.”

Some of you may have some issues with the term, “influencing.” Instead, think about it this way. When you are referring your MLM business to prospects, do you not tell them about all the great attributes of the business?

Do you not talk about the financial freedom that is possible; the free time you could possibly have; the fine people you will meet; the improvement of your personal development? Of course you are!

You are most certainly not telling your prospects about the negative aspects of the network marketing industry. So by advising people of all the positive aspects of the industry, you are attempting to influence their decision to become involved, and in doing so, you are selling.

There is nothing wrong with that!

There seems to be such a negative connotation to the word “selling” when it’s associated with the network marketing/MLM industry. We sell every day of our lives in so many different aspects. Let me give you some examples:

  • When you are trying to get that big raise from your boss, you are selling.
  • When you are trying to convince your spouse as to why the household needs a 75″ big screen TV, you are selling.
  • When you are trying to convince your children that a trip to the museum is far more exciting than one to the amusement park, you are selling.

We have all become so adept at selling ourselves, our stance, our opinions, beliefs etc, that we don’t even look at it as selling. We do it all as second nature. But I am certain that you would have no qualms about referring to these situations as selling. But place a MLM business behind your comments and then no way is it selling.

We all have to stop being so defensive when anyone refers to the network marketing as selling. Remember, the governing bodies of network marketing companies in Canada and the USA are called the Direct Sellers Association and the Direct Selling Association respectively.

Do not hide behind the euphemism’s that many in the network marketing industry use when they are asked by a prospect, “Do I have to sell anything?”

Be proud of what you do! Be proud of being a member of the Direct Selling industry! I am proud of what I do, and if you have enjoyed this post, please fell free to share it with others.

Wishing you great success! – Vince A. Giorno


3 Ways to Capture Email Readers

Posted by on Apr 6, 2011 in Blog, Social Media Bug Bites | 1 comment

3 Ways to Capture Email Readers

Email Marketing – When to Send Emails:
Send marketing emails 7:30 a.m.-9:30 a.m. or 3-6 p.m. These time periods serve two purposes – read on.

The 7:30-9:30 a.m. time period puts you near the top of their long email list and they will likely read the email. Email marketing requires you connect with your connections. The 3-6 p.m. email marketing time period increases potential responses to your email as they start to relax from the day.

We have generally sent our blogs out via email at 8 or 9 a.m. to ensure it is read, but if we need to improve comment responses then DREAMFly will issue the blog as mentioned later in the day. The morning hours are fantastic if you are sending out “product sale” emails, because businesses will most likely read it and call you about the sale. Choose the time that fits your purpose.

Learn the ins and outs.

read more

Network Marketing Tips: Selling! Why Are We So Afraid of This Word?

Posted by on Mar 27, 2011 in Blog, Network Marketing | 4 comments

Network Marketing Tips: Selling! Why Are We So Afraid of This Word?

What is the BIG DEAL about selling? I hear it all the time in the network marketing industry, “We are not selling.” People in the selling business try to convince people, and we don’t convince anyone. We “refer,” or “help” others. I am not against using the word helping instead of the word selling, especially when doing so as a means of assisting you psychologically with how you approach prospects for your network marketing business. But, the fact remains, we are still selling. What is all the fuss...

read more

The Tweet Heard Around the World

Posted by on Mar 22, 2011 in Blog, Social Media Bug Bites, Timely Business News | 0 comments

The Tweet Heard Around the World

Contact DREAMFly Marketing The Convergence of Social Media & Social Conscience It’s no surprise that the movie, The Social Network, was up for an Oscar this year (2011). It’s all about the charged energy of connection and one young man’s will to bring an idea to fruition based on that premise. What happened in Egypt is no accident. Demographics and technology were on their side. 20|| draws a line in the demographic sand. This is the year that the Baby Boomer Generation begins to retire and a generation of youth became mobilized through...

read more

Become a Crisis Communication Expert

Posted by on Mar 15, 2011 in Blog, Public Relations | 2 comments

Commonly referred to as “situation room” issues in the business world, a dramatic crisis news item can be turned around into a positive if you become a crisis communication expert.

Make Your Mouth Sing
The first step to successful crisis communication, yes we really mean that, is to remain calm, collected and think before you do anything. It helps to have a crisis communication marketing plan as well.

Sound easy? Imagine 10 news cameras in front of you. The media is demanding answers on behalf of your customers or the public with questions like “How do you explain the misuse of funds ” or “Explain how you’ll avoid this disaster in the future.” Still think it’s easy?

Read ahead!

read more

Free Online Marketing Tools That Rule

Posted by on Mar 8, 2011 in Blog, Online Marketing, Social Media Bug Bites | 2 comments

Emails fall into your inbox claiming to rank your website, improve your Facebook page, attract more Twitter followers, help you with Google AdWords and offering the latest trend in online marketing tools. Below are free online marketing tools

Take What’s Yours Free!
I’m a self admitted person who buys high and sells low on personal items, but when it comes to business for all of us no matter where you are it is imperative to be smart with your budget.

Free Tools For Online Marketing You MUST Try

  1. Eightfold Logic Linker: Free link building system: Set up a profile free and it connects you with other users whom you can share your website link with. They list your link. You list theirs. Everybody is happy….why?Boosting incoming links to your website automatically raises your website ranking with Google and other search engines.

    There are websites that sell incoming links for your website, but those links have no real business lead value. Build your incoming links with a quality group of connections.

    read more

Profit Forecast Confusion Calls for Marketing Answers

Posted by on Feb 22, 2011 in Blog, Business Development, Timely Business News | 2 comments

It’s Up. It’s Down. The Confusing Profit Outlook

Well it’s confusing folks and that’s putting it mildly. Some companies are increasing their profit forecasts, where others are sliding them down significantly.

Think other business’s profit outlook don’t affect you?
You couldn’t be more wrong
. But who wants to talk money? Well, I do and so should you!

As reported in the Marketing Magnetics’ Jan. 25, 2011 blog -”2 Ways to Heat Up Business”, national brands like ConAgra are seriously seeking dough into new WOW ideas for products, but despite a return to WOW customers, some companies are reporting less than WOAful profits not WOWful.

The point is profits and money, of course, drive business, employment, investments and all economies. So, confusing profit talk does affect your ability to work, your ability to earn and your ability to market to customers.

Read on for Marketing Tools to maneuver around the competition easily. It’s not brain surgery folks!

read more

To Tweet or Not To Tweet

Posted by on Feb 14, 2011 in Blog, Social Media Bug Bites | 1 comment

To Tweet or Not To Tweet

To Tweet or Not to Tweet

Why would you want to read about people you most likely don’t even know on Twitter?

That’s the question – will it work for you or your business?

Unlike Facebook, follows can be generic not following a pattern like Facebook’s using alumni from academic institutions. So is it really useful for business?

For affiliate link users, Twitter is the perfect resource. Affiliate links, for those who are unfamiliar with them, are links that pay you when you post them and visitors click through to the links. Often they sell general products, marketing and software.

The Pros and Cons of Twitter – Decide for Yourself
Pros

  1. Larger audience focused on services and products
  2. Affiliate links may make you additional money
  3. Tweeps or followers more likely to share your information than Facebook users

Cons

  1. The life of a tweet is about 15 minutes
  2. New Twitter API formats have made it trickier to grow followers in bulk
  3. Most followers are strangers or remote acquaintance
  4. Read on to learn how LinkedIn followers responded to our Twitter survey

    read more

3 Tips for Reviving Passion for Work

Posted by on Feb 8, 2011 in Blog, Timely Business News | 2 comments

3 Tips for Reviving Passion for Work

Uninspired and feeling like you need a pick me up? Three ways to pick yourself up, dust yourself off and lose the need to feel sorry for yourself at work.

If you find yourself with the same attitude that makes you want to slap others, well then it’s time for a change. Focusing on performing at your top level for work or perhaps balancing the budget of your business, can send a lot of us into a blues waltz with our own desire to succeed.

Three Ways to Feel Great About Yourself and Your Work

  1. Identify What’s Causing Your Dislike at Work
  2. List Three Things You Love About Work
  3. Complete Two Projects Your Attitude Has Delayed
    1. “Speak when you are angry and you will make the best speech you will ever regret.”

      - Ambrose Bierce
      source

      read more

Android Sets Gold Star Marketing Benchmark

Posted by on Feb 1, 2011 in Blog, Business Development | 1 comment

Android Sets Gold Star Marketing Benchmark

Do you believe you can give your competition a run for their money? Believe it – It CAN Happen!

It’s too easy to get yourself down these days, whether you are an employee of a big employer or the big boss – the bottom line is you have to believe in yourself.

Sound too cheesy? Try this on for size. An Internet conglomerate decides to develop software that can be used on cell phones, but hasn’t ever manufactured a cell phone. Two years later after the launch of Verizon’s Android that uses Google’s Android software, Google earned a Gold Star in consumer’s minds with the creatively interactive smart phone software.

This week’s article focuses on empowering your mind, tapping into your talents and expanding your business without risk – but with strengths instead. You’ll be motivated to earn your own strategic marketing Gold Star…so read on.

read more

Is Your Business Running Cold?

Posted by on Jan 25, 2011 in Blog, Business Development, Customer Service, Timely Business News | 1 comment

Is Your Business Running Cold?

USA Today is reporting that many businesses are ready to go beyond “sales” to attract customers following the economic fall that began in 2008.

While doctor offices and the medical field may not be showcasing sales, most of the private and public commercial industry has focused on half off and weekend promotions to boost business. How many stores have you gone to this year because of a sale? 5? 10? 20+?

What Are the Marketing Keys for 2011?
According to product launch experts, the key is literally getting out of the mundane box the economy has put us in.

A Strategic Marketing Guide of What Consumers Want:

  1. Time Savers
  2. Products at Their Fingertips
  3. Convenient Products for Lifestyle
  4. Local if affordable over national products
  5. Connection to favorite products on social media
  6. Customer Service
  7. We like to produce what WE think is important, but with so many choices and so little time consumers need YOU to fit THEIR life quickly and simply. Two good examples in Naples, Florida of this success are discussed below.

read more

The Tweet Heard Around the World


Contact DREAMFly Marketing

The Convergence of Social Media & Social Conscience

It’s no surprise that the movie, The Social Network, was up for an Oscar this year (2011).

It’s all about the charged energy of connection and one young man’s will to bring an idea to fruition based on that premise.

What happened in Egypt is no accident. Demographics and technology were on their side. 20|| draws a line in the demographic sand. This is the year that the Baby Boomer Generation begins to retire and a generation of youth became mobilized through technology.

We don’t have to wait for our governments to take the first step. Combining our collective voices using social media tools such as Facebook, Twitter and YouTube, literally brought down a government, which is revolutionary. Here are some interesting points from a social media perspective:

  • A day of protest in Egypt is announced on the Facebook page, “We Are All Khaled Said,” which was created to honor the victim of a police killing in Egypt.naples marketing expert, twitter influence
  • The protesters then use Twitter, Facebook, and YouTube to stay organized, share intelligence and spread their message worldwide.
  • In an action unprecedented in Internet history, the Egyptian government ordered service providers to shut down effectively disconnecting a modern economy and 80,000,000 people from the World Wide Web.
  • Companies, including Google, establish work-arounds to get Internet access back up and available to Egyptians.
  • Google marketing executive, Wael Ghonim, is arrested by Egyptian authorities and, upon his release, took part in a passionate TV interview where it was announced that he was one of the anonymous creators of the We Are All Khaled Said Facebook page and helped coordinate the social media aspect of this revolution.

3 Ways to Capture Email Readers

Posted by on Apr 6, 2011 in Blog, Social Media Bug Bites | 1 comment

3 Ways to Capture Email Readers

Email Marketing – When to Send Emails:
Send marketing emails 7:30 a.m.-9:30 a.m. or 3-6 p.m. These time periods serve two purposes – read on.

The 7:30-9:30 a.m. time period puts you near the top of their long email list and they will likely read the email. Email marketing requires you connect with your connections. The 3-6 p.m. email marketing time period increases potential responses to your email as they start to relax from the day.

We have generally sent our blogs out via email at 8 or 9 a.m. to ensure it is read, but if we need to improve comment responses then DREAMFly will issue the blog as mentioned later in the day. The morning hours are fantastic if you are sending out “product sale” emails, because businesses will most likely read it and call you about the sale. Choose the time that fits your purpose.

Learn the ins and outs.

read more

Network Marketing Tips: Selling! Why Are We So Afraid of This Word?

Posted by on Mar 27, 2011 in Blog, Network Marketing | 4 comments

Network Marketing Tips: Selling! Why Are We So Afraid of This Word?

What is the BIG DEAL about selling? I hear it all the time in the network marketing industry, “We are not selling.” People in the selling business try to convince people, and we don’t convince anyone. We “refer,” or “help” others. I am not against using the word helping instead of the word selling, especially when doing so as a means of assisting you psychologically with how you approach prospects for your network marketing business. But, the fact remains, we are still selling. What is all the fuss...

read more

The Tweet Heard Around the World

Posted by on Mar 22, 2011 in Blog, Social Media Bug Bites, Timely Business News | 0 comments

The Tweet Heard Around the World

Contact DREAMFly Marketing The Convergence of Social Media & Social Conscience It’s no surprise that the movie, The Social Network, was up for an Oscar this year (2011). It’s all about the charged energy of connection and one young man’s will to bring an idea to fruition based on that premise. What happened in Egypt is no accident. Demographics and technology were on their side. 20|| draws a line in the demographic sand. This is the year that the Baby Boomer Generation begins to retire and a generation of youth became mobilized through...

read more

Become a Crisis Communication Expert

Posted by on Mar 15, 2011 in Blog, Public Relations | 2 comments

Commonly referred to as “situation room” issues in the business world, a dramatic crisis news item can be turned around into a positive if you become a crisis communication expert.

Make Your Mouth Sing
The first step to successful crisis communication, yes we really mean that, is to remain calm, collected and think before you do anything. It helps to have a crisis communication marketing plan as well.

Sound easy? Imagine 10 news cameras in front of you. The media is demanding answers on behalf of your customers or the public with questions like “How do you explain the misuse of funds ” or “Explain how you’ll avoid this disaster in the future.” Still think it’s easy?

Read ahead!

read more

Free Online Marketing Tools That Rule

Posted by on Mar 8, 2011 in Blog, Online Marketing, Social Media Bug Bites | 2 comments

Emails fall into your inbox claiming to rank your website, improve your Facebook page, attract more Twitter followers, help you with Google AdWords and offering the latest trend in online marketing tools. Below are free online marketing tools

Take What’s Yours Free!
I’m a self admitted person who buys high and sells low on personal items, but when it comes to business for all of us no matter where you are it is imperative to be smart with your budget.

Free Tools For Online Marketing You MUST Try

  1. Eightfold Logic Linker: Free link building system: Set up a profile free and it connects you with other users whom you can share your website link with. They list your link. You list theirs. Everybody is happy….why?Boosting incoming links to your website automatically raises your website ranking with Google and other search engines.

    There are websites that sell incoming links for your website, but those links have no real business lead value. Build your incoming links with a quality group of connections.

    read more

Profit Forecast Confusion Calls for Marketing Answers

Posted by on Feb 22, 2011 in Blog, Business Development, Timely Business News | 2 comments

It’s Up. It’s Down. The Confusing Profit Outlook

Well it’s confusing folks and that’s putting it mildly. Some companies are increasing their profit forecasts, where others are sliding them down significantly.

Think other business’s profit outlook don’t affect you?
You couldn’t be more wrong
. But who wants to talk money? Well, I do and so should you!

As reported in the Marketing Magnetics’ Jan. 25, 2011 blog -”2 Ways to Heat Up Business”, national brands like ConAgra are seriously seeking dough into new WOW ideas for products, but despite a return to WOW customers, some companies are reporting less than WOAful profits not WOWful.

The point is profits and money, of course, drive business, employment, investments and all economies. So, confusing profit talk does affect your ability to work, your ability to earn and your ability to market to customers.

Read on for Marketing Tools to maneuver around the competition easily. It’s not brain surgery folks!

read more

To Tweet or Not To Tweet

Posted by on Feb 14, 2011 in Blog, Social Media Bug Bites | 1 comment

To Tweet or Not To Tweet

To Tweet or Not to Tweet

Why would you want to read about people you most likely don’t even know on Twitter?

That’s the question – will it work for you or your business?

Unlike Facebook, follows can be generic not following a pattern like Facebook’s using alumni from academic institutions. So is it really useful for business?

For affiliate link users, Twitter is the perfect resource. Affiliate links, for those who are unfamiliar with them, are links that pay you when you post them and visitors click through to the links. Often they sell general products, marketing and software.

The Pros and Cons of Twitter – Decide for Yourself
Pros

  1. Larger audience focused on services and products
  2. Affiliate links may make you additional money
  3. Tweeps or followers more likely to share your information than Facebook users

Cons

  1. The life of a tweet is about 15 minutes
  2. New Twitter API formats have made it trickier to grow followers in bulk
  3. Most followers are strangers or remote acquaintance
  4. Read on to learn how LinkedIn followers responded to our Twitter survey

    read more

3 Tips for Reviving Passion for Work

Posted by on Feb 8, 2011 in Blog, Timely Business News | 2 comments

3 Tips for Reviving Passion for Work

Uninspired and feeling like you need a pick me up? Three ways to pick yourself up, dust yourself off and lose the need to feel sorry for yourself at work.

If you find yourself with the same attitude that makes you want to slap others, well then it’s time for a change. Focusing on performing at your top level for work or perhaps balancing the budget of your business, can send a lot of us into a blues waltz with our own desire to succeed.

Three Ways to Feel Great About Yourself and Your Work

  1. Identify What’s Causing Your Dislike at Work
  2. List Three Things You Love About Work
  3. Complete Two Projects Your Attitude Has Delayed
    1. “Speak when you are angry and you will make the best speech you will ever regret.”

      - Ambrose Bierce
      source

      read more

Android Sets Gold Star Marketing Benchmark

Posted by on Feb 1, 2011 in Blog, Business Development | 1 comment

Android Sets Gold Star Marketing Benchmark

Do you believe you can give your competition a run for their money? Believe it – It CAN Happen!

It’s too easy to get yourself down these days, whether you are an employee of a big employer or the big boss – the bottom line is you have to believe in yourself.

Sound too cheesy? Try this on for size. An Internet conglomerate decides to develop software that can be used on cell phones, but hasn’t ever manufactured a cell phone. Two years later after the launch of Verizon’s Android that uses Google’s Android software, Google earned a Gold Star in consumer’s minds with the creatively interactive smart phone software.

This week’s article focuses on empowering your mind, tapping into your talents and expanding your business without risk – but with strengths instead. You’ll be motivated to earn your own strategic marketing Gold Star…so read on.

read more

Is Your Business Running Cold?

Posted by on Jan 25, 2011 in Blog, Business Development, Customer Service, Timely Business News | 1 comment

Is Your Business Running Cold?

USA Today is reporting that many businesses are ready to go beyond “sales” to attract customers following the economic fall that began in 2008.

While doctor offices and the medical field may not be showcasing sales, most of the private and public commercial industry has focused on half off and weekend promotions to boost business. How many stores have you gone to this year because of a sale? 5? 10? 20+?

What Are the Marketing Keys for 2011?
According to product launch experts, the key is literally getting out of the mundane box the economy has put us in.

A Strategic Marketing Guide of What Consumers Want:

  1. Time Savers
  2. Products at Their Fingertips
  3. Convenient Products for Lifestyle
  4. Local if affordable over national products
  5. Connection to favorite products on social media
  6. Customer Service
  7. We like to produce what WE think is important, but with so many choices and so little time consumers need YOU to fit THEIR life quickly and simply. Two good examples in Naples, Florida of this success are discussed below.

read more