Profit Forecast Confusion Calls for Marketing Answers


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It’s Up. It’s Down. The Confusing Profit Outlook

Well it’s confusing folks and that’s putting it mildly. Some companies are increasing their profit forecasts, whereas others are sliding them down significantly. Many are naming their best marketing practices to praise or blame.

Think other business’s profit outlook don’t affect you?
You couldn’t be more wrong
. But who wants to talk money? Well, I do and so should you!

As reported in the Marketing Magnetics’ Jan. 25, 2011 blog -”2 Ways to Heat Up Business”, national brands like ConAgra are seriously seeking dough into new WOW product ideas, but despite a return to WOW customers, some companies are reporting less than WOEful profits not WOWful.

The point is profits and money, of course, drive business, employment, investments and all economies. So, confusing profit talk does affect your ability to work, your ability to earn and your ability to market to customers. What are the best marketing practices right now?

Google search “First Quarter 2011 Profit Reports”, you’ll see a messy mix of headlines including “Company X boost profit forecasts for 2011″ and “Company Y Misses Analyst Profits Estimates”.

Pharmaceutical Giant Bristol-Myers Reports Losses

Bloomberg News, Jan. 27, 2011
Income from continuing operations [on drug Plavix] fell to $483 million, or 28 cents a share, from $818 million, or 41 cents a share, a year earlier, New York-based Bristol-Myers said today in a statement. Excluding one-time items, profit was 47 cents a share, missing by 1 cent the average estimate of 15 analysts surveyed by Bloomberg.

So what’s it mean?
If the giants still have issues, you too as small and medium business owners must think long and hard about marketing your services to customers. Who is your generic competitor?

Marketing Tools to Identify and Rise Above the Competition

  • Take Your Business Above Sales
    Example: Shoe store owner hosts a sale on a weekend and partners with a foot doctor to come perform free analysis on customers as well as a fitness expert to discuss shoes and the effects on fitness. That’s marketing not just a sale.
  • Identify Your Target Audience – be honest – who is it really?
    My father, for example, is a high service dentist with the laser and all the high-tech toys, but not everyone wants a full service dentist , maybe they don’t care. His target is people with major issues that need resolved and individuals who put a no value limit on caring for their body.
    Reality check: The general audience would be a coupon clipping, deal grabbing audience who doesn’t care where they go.
  • Reduce Prices Slightly (preserving profit but undercut the competition by just $5)
  • Brilliant Marketing Moves
    The most brilliant move I made for a client once was to promote a coupon that “looked” like a discount for a water park, but in fact was part of their existing fee to give residents a discount.
    More than 500 people went to the park because of the creative marketing coupon!

Today, you have WOW customers, and that is the best marketing practice period. Consumers are able to purchase any product, any service anywhere.

As an employee or an employer, identify a WOW factor you are comfortable with…..but hey, you have nothing to lose so be creative! How hard is it to bring another outside vendor in to help promote your business?

Step out of the coupon or doing nothing box: Be the Person You Want to Be Every Day – successful.

For more information about our services, contact DREAMFly Marketing.


PR Tools Every Business Needs

Posted by on Jan 17, 2011 in Blog, Public Relations | 0 comments

PR Tools Every Business Needs

There are a number of opinions on how to write a press release and what type of template to use. For local markets (non-national) news releases, the best press release template is one that does not use the “About Us” section after the actual news.

What am I talking about?
Corporate press releases tend to throw all of the information about the company towards the end of the release. In this post, this style is labeled an About Us PR Template.

For local media outlets including newspapers, it is important to use company history and information as an integrated part of the press release’s news.

Download a PR Template That Delivers
Want news coverage but not sure if your company news is really news? It’s all about how you lay out the information and how you write it.

read more

Event Planning: Best 4 Playground Rules

Posted by on Jan 10, 2011 in Blog, Event Planning | 4 comments

Event Planning: Best 4 Playground Rules

Remember dodge ball and other fun, silly games we played as children on the school playground? There were days I am sure we all remember we witnessed or participated in arguments on the playground or temper tantrums and on occasion a dodge ball thrown in another kid’s face.

read more

Staying Motivated as Online Entrepreneur

Posted by on Jan 3, 2011 in Blog, Business Development | 0 comments

Staying Motivated as Online Entrepreneur

No matter how dedicated and passionate you are about your online home business, as an entrepreneur working from home it is inevitable at some point you are going to find your motivation dropping.

Without motivation, quality of work can be affected, production decreased and you could actually be harming your business by pushing through times of boredom rather than taking what you need…a break. In this guest blog article in Marketing Magnetics, you will learn three quick ways to protect your motivation to succeed.

Great for online entrepreneurs and mutually beneficial to traditional business owners or managers.

read more

Avoiding Public Relations Bloopers

Posted by on Dec 28, 2010 in Blog, Press Promotions, Public Relations | 4 comments

Avoiding Public Relations Bloopers

Bad news can mean good news coverage….but most of the time PR bloopers just spell disaster. Funny examples of why sometimes shutting your mouth can be a good thing.

read more

Funniest Dumbest News of 2010

Posted by on Dec 20, 2010 in Blog, Press Promotions, Timely Business News | 1 comment

Funniest Dumbest News of 2010

Dumbest news for 2010 as viewed by DREAMFly Marketing.

#1 on the list is the Jackson Labs maneuver by local leaders to basically give aways $25 million in tax dollars to attract an already wealthy company to Collier County, Florida.

What about that BP CEO’s outrageous comments or Mariah Carey’s terrible comparison to those dying about being thin? Check out this funny and frankly sad list of newsmakers for 2010!

read more

Top Three Branding Bonanza Results

Posted by on Dec 13, 2010 in Blog, Business Development | 0 comments

Create a tone, an image and a thought in consumers’ minds to make your company memorable to consumers. Learn about Branding Bonanza Desserts with examples of marketing successes in Naples, Florida.

What Desserts Can Branding Serve Up?

  • Lasting Impressions
  • Creates Client Stability
  • Brighter Future Opportunities

read more

Branding Bonanza Critters

Posted by on Dec 6, 2010 in Blog, Business Development | 0 comments

You know how when a gopher, armadillo or skunk wreaks havoc by digging in your yard you hire a trapper to eliminate the problem? Think of Marketing Magnetics as the trapper who eliminates marketing and branding hazards in part two of the Branding Bonanza three-part series.

3 Part Branding Series – Branding Bonanza Critters: The Hazards
In part one, you learned the basic tools to brand. Now, in part two Branding Bonanza Critters you will learn how to avoid branding hazards. What are branding hazards?

read more

Branding Bonanza Basics

Posted by on Nov 30, 2010 in Blog, Business Development | 1 comment

3 Part Branding Series – Branding Bonanza Basics: How to Begin Branding
Part one of this three-part series focuses less on the actual plan and more on the basics of what you need to create a branding plan that will offer strategic marketing successes. A three-part series outlining specific ways to brand your company providing examples. For now, how do you start the process of branding and what do you need?

read more

Business Thanksgivings

Posted by on Nov 23, 2010 in Blog, Timely Business News | 0 comments

Business Thanksgivings

Contact DREAMFly Marketing. Subscribe to the DREAMFly Marketing Blog. With news since 2008 through 2010 focused on economic recession arguments, DREAMFly Marketing is dedicating this blog to Business Thanksgivings. If we fail to thank our clients, our family, our friends and people who are supportive of our efforts, we propogate continued negativity. Be positive! Business Thanksgivings Surviving 2010′s negative news Creation of DREAMFly Marketing LLC The open world my business can sieze Diverse client list allowing me to live my dream...

read more

Optimize Posts for Search Engines

Posted by on Nov 15, 2010 in Blog, SEO | 3 comments

It takes time to rank your web site on major search engines like Google, Yahoo or Bing. I am not talking about page rank that is offered by Google or Alexa.

Ranking on search engines depends on so many different matrix. Organic, links, in page hit of traffic, referrals and various types. In many cases it is quite hard for people to make their web pages optimized; who doesn’t deal with professional SEO services.

Read this blog for specific tips on how to conquer the web.

read more

3 Tips for Reviving Passion for Work


Contact DREAMFly Marketing

3 Ways to Fall Back in Love With Work
Lose the Attitude

Uninspired and feeling like you need a pick me up? Three ways to pick yourself up, dust yourself off and lose the need to feel sorry for yourself at work.

If you find yourself with the same attitude that makes you want to slap others, it’s time for a change. Focusing on performing at your top level for work or perhaps balancing the budget of your business, can send a lot of us into a blues waltz with our own desire to succeed.

Three Ways to Feel Great About Yourself and Your Work

  1. Identify What’s Causing Your Dislike at Work
  2. List Three Things You Love About Work
  3. Complete Two Projects Your Attitude Has Delayed

      “Speak when you are angry and you will make the best speech you will ever regret.”
      - Ambrose Bierce

      source

      1. Identify What’s Causing Your Dislike at Work
      Someone complain against you? Customers tough to deal with and no thanks from the boss? Owners – spending your days worried about the bottom line and unable to find joy again?

      work attitudes, lose the tude, passion for work

      Bad days lead to worry, angst and unease Bad days create lasting impressions. A bad day only goes away if you kill it.

      Lose your tude: 1) recite “I will have a good day and a good attitude” in the mirror and by 2) stopping your complaining and embracing change at work.

      2. List Three Things You Love About Work – Can You Do It?
      It’s easier to complain than be positive. It’s easier to blame others than take responsibility. Take charge.

      Focusing on the positives prevents bad attitude canker from killing your excitement at work. Personal example: A few weeks into overhauling branding for a company I worked for, one employee was pushing back on the new rules. For weeks, the relationship was strained and cancerous. My supervisor said, “Figure out how to get staff to follow the policy.” So, I created an empowering atmosphere for marketing decisions with a committee and solved the issue.

      3. Complete Two Projects You’ve Been Putting Off
      This is the easiest task for most of you, especially men. Don’t lie – we’ve all put projects off.

      Contributing to projects successfully creates enthusiasm and renews dedication to work. It also allows supervisors and/or coworkers to take notice of your renewed vigor and energy creating continued passion.

      “The best way to appreciate your job is to imagine yourself without one.”
      - Oscar Wilde

      source


PR Tools Every Business Needs

Posted by on Jan 17, 2011 in Blog, Public Relations | 0 comments

PR Tools Every Business Needs

There are a number of opinions on how to write a press release and what type of template to use. For local markets (non-national) news releases, the best press release template is one that does not use the “About Us” section after the actual news.

What am I talking about?
Corporate press releases tend to throw all of the information about the company towards the end of the release. In this post, this style is labeled an About Us PR Template.

For local media outlets including newspapers, it is important to use company history and information as an integrated part of the press release’s news.

Download a PR Template That Delivers
Want news coverage but not sure if your company news is really news? It’s all about how you lay out the information and how you write it.

read more

Event Planning: Best 4 Playground Rules

Posted by on Jan 10, 2011 in Blog, Event Planning | 4 comments

Event Planning: Best 4 Playground Rules

Remember dodge ball and other fun, silly games we played as children on the school playground? There were days I am sure we all remember we witnessed or participated in arguments on the playground or temper tantrums and on occasion a dodge ball thrown in another kid’s face.

read more

Staying Motivated as Online Entrepreneur

Posted by on Jan 3, 2011 in Blog, Business Development | 0 comments

Staying Motivated as Online Entrepreneur

No matter how dedicated and passionate you are about your online home business, as an entrepreneur working from home it is inevitable at some point you are going to find your motivation dropping.

Without motivation, quality of work can be affected, production decreased and you could actually be harming your business by pushing through times of boredom rather than taking what you need…a break. In this guest blog article in Marketing Magnetics, you will learn three quick ways to protect your motivation to succeed.

Great for online entrepreneurs and mutually beneficial to traditional business owners or managers.

read more

Avoiding Public Relations Bloopers

Posted by on Dec 28, 2010 in Blog, Press Promotions, Public Relations | 4 comments

Avoiding Public Relations Bloopers

Bad news can mean good news coverage….but most of the time PR bloopers just spell disaster. Funny examples of why sometimes shutting your mouth can be a good thing.

read more

Funniest Dumbest News of 2010

Posted by on Dec 20, 2010 in Blog, Press Promotions, Timely Business News | 1 comment

Funniest Dumbest News of 2010

Dumbest news for 2010 as viewed by DREAMFly Marketing.

#1 on the list is the Jackson Labs maneuver by local leaders to basically give aways $25 million in tax dollars to attract an already wealthy company to Collier County, Florida.

What about that BP CEO’s outrageous comments or Mariah Carey’s terrible comparison to those dying about being thin? Check out this funny and frankly sad list of newsmakers for 2010!

read more

Top Three Branding Bonanza Results

Posted by on Dec 13, 2010 in Blog, Business Development | 0 comments

Create a tone, an image and a thought in consumers’ minds to make your company memorable to consumers. Learn about Branding Bonanza Desserts with examples of marketing successes in Naples, Florida.

What Desserts Can Branding Serve Up?

  • Lasting Impressions
  • Creates Client Stability
  • Brighter Future Opportunities

read more

Branding Bonanza Critters

Posted by on Dec 6, 2010 in Blog, Business Development | 0 comments

You know how when a gopher, armadillo or skunk wreaks havoc by digging in your yard you hire a trapper to eliminate the problem? Think of Marketing Magnetics as the trapper who eliminates marketing and branding hazards in part two of the Branding Bonanza three-part series.

3 Part Branding Series – Branding Bonanza Critters: The Hazards
In part one, you learned the basic tools to brand. Now, in part two Branding Bonanza Critters you will learn how to avoid branding hazards. What are branding hazards?

read more

Branding Bonanza Basics

Posted by on Nov 30, 2010 in Blog, Business Development | 1 comment

3 Part Branding Series – Branding Bonanza Basics: How to Begin Branding
Part one of this three-part series focuses less on the actual plan and more on the basics of what you need to create a branding plan that will offer strategic marketing successes. A three-part series outlining specific ways to brand your company providing examples. For now, how do you start the process of branding and what do you need?

read more

Business Thanksgivings

Posted by on Nov 23, 2010 in Blog, Timely Business News | 0 comments

Business Thanksgivings

Contact DREAMFly Marketing. Subscribe to the DREAMFly Marketing Blog. With news since 2008 through 2010 focused on economic recession arguments, DREAMFly Marketing is dedicating this blog to Business Thanksgivings. If we fail to thank our clients, our family, our friends and people who are supportive of our efforts, we propogate continued negativity. Be positive! Business Thanksgivings Surviving 2010′s negative news Creation of DREAMFly Marketing LLC The open world my business can sieze Diverse client list allowing me to live my dream...

read more

Optimize Posts for Search Engines

Posted by on Nov 15, 2010 in Blog, SEO | 3 comments

It takes time to rank your web site on major search engines like Google, Yahoo or Bing. I am not talking about page rank that is offered by Google or Alexa.

Ranking on search engines depends on so many different matrix. Organic, links, in page hit of traffic, referrals and various types. In many cases it is quite hard for people to make their web pages optimized; who doesn’t deal with professional SEO services.

Read this blog for specific tips on how to conquer the web.

read more

Android Sets Gold Star Marketing Benchmark


Contact DREAMFly Marketing

 

 

A big company that couldn’t DID.
Have an idea to dominate your competition?
Believe it – It CAN Happen!

It’s easy to get yourself down, whether you are an employee of a big employer or the big boss – the bottom line is you have to believe in yourself.

Sound too cheesy? Try this on for size. Internet conglomerate decides to develop software that can be used on cell phones. Critics said Google couldn’t beat Apple’s iphone and yet it’s happened.

Google earns gold star. Business learn how to succeed by Google's example.Two years following its launch, Wall Street Journal reports Google has earned a strategic marketing Gold Star with consumer’s as the Android software phones are now outselling the iphone.

Google’s Android software has grown sevenfold with 33.3 million purchases in the fourth quarter of 2010.

There is even an Android and Me community online. iphone lovers may deny Android’s climb, but sales speak and iphone has reported a slip in sales.

So How Do You Achieve a Marketing Gold Star?
Easy. What are you doing better than the competition?

Ask yourself what improvements would allow you to totally dominate? Just a small difference over the competition can produce a strategic marketing win.

Bank business on company or personal strengths. This reduces the risks – and yes employees this applies to your job performances!

The days of working hard with a payoff are over – work smart. Google has proven that despite its critics that strategic marketing and planning of only an idea can win millions of customers if you exceed consumers’ expectations.

Discover your Gold by asking:

  • What are my company’s real strengths?
  • What are my company’s weaknesses and can we improve those or stop those services?
  • What are we the best at?
  • How can we further improve our top performance and/or service? (Brainstorm as if the sky is the limit)
  • If we made these improvements, how would it affect the competition and our revenues?

If you answered, yes you have a strength that you could improve with some change, you’ve found your pathway to Gold.

A Naples, Florida Gold Example
Treasure Island sounds like a vacation destination, but it is an antique gift shop. A Naples, Fla. attraction, the shop carries genuine and not so genuine antiques. It earns a gold star for its uniquely large inventory.

Treasure Island earns a Gold Star also because its dealers desire to find you exactly what you want. Just like your favorite garage sale, you can find anything in this store and the antique dealers are local.

While it may not dominate in Renoir paintings, the store beats the competition, because consumers’ love to lose themselves inside if only for an hour or two to dream of better days….and maybe make a purchase to create a new, old memory.

Start thinking. Start growing.
Our Naples marketing firm, DREAMFly Marketing, for example, focuses on marketing planning and public relations. We turn down work that is not our domination focus so we remain focused on our own strategic marketing Gold Star.

Dream. Believe. Your potential is calling.

Grab a piece of paper and start brainstorming those great ideas right now before those ideas fade. Be inspired. No more saying “I can’t” or “I would if” – just do it, as Nike says. Do it now!


PR Tools Every Business Needs

Posted by on Jan 17, 2011 in Blog, Public Relations | 0 comments

PR Tools Every Business Needs

There are a number of opinions on how to write a press release and what type of template to use. For local markets (non-national) news releases, the best press release template is one that does not use the “About Us” section after the actual news.

What am I talking about?
Corporate press releases tend to throw all of the information about the company towards the end of the release. In this post, this style is labeled an About Us PR Template.

For local media outlets including newspapers, it is important to use company history and information as an integrated part of the press release’s news.

Download a PR Template That Delivers
Want news coverage but not sure if your company news is really news? It’s all about how you lay out the information and how you write it.

read more

Event Planning: Best 4 Playground Rules

Posted by on Jan 10, 2011 in Blog, Event Planning | 4 comments

Event Planning: Best 4 Playground Rules

Remember dodge ball and other fun, silly games we played as children on the school playground? There were days I am sure we all remember we witnessed or participated in arguments on the playground or temper tantrums and on occasion a dodge ball thrown in another kid’s face.

read more

Staying Motivated as Online Entrepreneur

Posted by on Jan 3, 2011 in Blog, Business Development | 0 comments

Staying Motivated as Online Entrepreneur

No matter how dedicated and passionate you are about your online home business, as an entrepreneur working from home it is inevitable at some point you are going to find your motivation dropping.

Without motivation, quality of work can be affected, production decreased and you could actually be harming your business by pushing through times of boredom rather than taking what you need…a break. In this guest blog article in Marketing Magnetics, you will learn three quick ways to protect your motivation to succeed.

Great for online entrepreneurs and mutually beneficial to traditional business owners or managers.

read more

Avoiding Public Relations Bloopers

Posted by on Dec 28, 2010 in Blog, Press Promotions, Public Relations | 4 comments

Avoiding Public Relations Bloopers

Bad news can mean good news coverage….but most of the time PR bloopers just spell disaster. Funny examples of why sometimes shutting your mouth can be a good thing.

read more

Funniest Dumbest News of 2010

Posted by on Dec 20, 2010 in Blog, Press Promotions, Timely Business News | 1 comment

Funniest Dumbest News of 2010

Dumbest news for 2010 as viewed by DREAMFly Marketing.

#1 on the list is the Jackson Labs maneuver by local leaders to basically give aways $25 million in tax dollars to attract an already wealthy company to Collier County, Florida.

What about that BP CEO’s outrageous comments or Mariah Carey’s terrible comparison to those dying about being thin? Check out this funny and frankly sad list of newsmakers for 2010!

read more

Top Three Branding Bonanza Results

Posted by on Dec 13, 2010 in Blog, Business Development | 0 comments

Create a tone, an image and a thought in consumers’ minds to make your company memorable to consumers. Learn about Branding Bonanza Desserts with examples of marketing successes in Naples, Florida.

What Desserts Can Branding Serve Up?

  • Lasting Impressions
  • Creates Client Stability
  • Brighter Future Opportunities

read more

Branding Bonanza Critters

Posted by on Dec 6, 2010 in Blog, Business Development | 0 comments

You know how when a gopher, armadillo or skunk wreaks havoc by digging in your yard you hire a trapper to eliminate the problem? Think of Marketing Magnetics as the trapper who eliminates marketing and branding hazards in part two of the Branding Bonanza three-part series.

3 Part Branding Series – Branding Bonanza Critters: The Hazards
In part one, you learned the basic tools to brand. Now, in part two Branding Bonanza Critters you will learn how to avoid branding hazards. What are branding hazards?

read more

Branding Bonanza Basics

Posted by on Nov 30, 2010 in Blog, Business Development | 1 comment

3 Part Branding Series – Branding Bonanza Basics: How to Begin Branding
Part one of this three-part series focuses less on the actual plan and more on the basics of what you need to create a branding plan that will offer strategic marketing successes. A three-part series outlining specific ways to brand your company providing examples. For now, how do you start the process of branding and what do you need?

read more

Business Thanksgivings

Posted by on Nov 23, 2010 in Blog, Timely Business News | 0 comments

Business Thanksgivings

Contact DREAMFly Marketing. Subscribe to the DREAMFly Marketing Blog. With news since 2008 through 2010 focused on economic recession arguments, DREAMFly Marketing is dedicating this blog to Business Thanksgivings. If we fail to thank our clients, our family, our friends and people who are supportive of our efforts, we propogate continued negativity. Be positive! Business Thanksgivings Surviving 2010′s negative news Creation of DREAMFly Marketing LLC The open world my business can sieze Diverse client list allowing me to live my dream...

read more

Optimize Posts for Search Engines

Posted by on Nov 15, 2010 in Blog, SEO | 3 comments

It takes time to rank your web site on major search engines like Google, Yahoo or Bing. I am not talking about page rank that is offered by Google or Alexa.

Ranking on search engines depends on so many different matrix. Organic, links, in page hit of traffic, referrals and various types. In many cases it is quite hard for people to make their web pages optimized; who doesn’t deal with professional SEO services.

Read this blog for specific tips on how to conquer the web.

read more

Is Your Business Running Cold?


Contact DREAMFly Marketing

 

It’s Time to Break Out Risk for Businesses

USA Today is reporting that many businesses are ready to go beyond “sales” to attract customers following the economic fall that began in 2008.

While doctor offices and the medical field may not be showcasing sales, most of the private and public commercial industry has focused on half off and weekend promotions to boost business. How many stores have you gone to this year because of a sale? 5? 10? 20+?

What Are the Marketing Keys for 2011?
According to product launch experts, the key is literally getting out of the mundane box the economy has put us in.

“We’re going to see a ramp-up in risk taking.”

- Tom Vierhile, director of product launch analytics at researcher Datamonitor
source

Strategic marketing includes the development of new products. But what about those of you not “creating” an actual product, right?

A great example of out of the box thinking is taking a small financial risk as opposed to a large one. Con-Agra, manufacturer of microwavable popcorn, is creating a popcorn with a bag that becomes a bowl!

On a local level we have to think just as smart but financially smarter.

A Strategic Marketing Guide of What Consumers Want:

  1. Time Savers
  2. Products at Their Fingertips
  3. Convenient Products for Lifestyle
  4. Local if affordable over national products
  5. Connection to favorite products on social media
  6. Customer Service
  7. We like to produce what WE think is important, but with so many choices and so little time consumers need YOU to fit THEIR life quickly and simply. Two good examples in Naples, Florida of this success are discussed below.

Time Saver Success in Southwest Florida
Naples, Fla. based BlocDeals is a local-focused coupon website that emails time and money savers to its subscribers. Advertising here makes it simple to discover new customers. Groupon does not allow medical facilities to advertise, so if you are in the medical field find a local coupon website

Strategic marketing, coupons in florida, marketing trends

BlocDeals connects local businesses with local customers.

to promote your out of the box sale or idea.

 

“We are truly a local company for local business and our flexibility allows us to help local businesses maximize revenues. This is also how we have grow to be a very strong competitor locally in Southwest Florida for a large national company like Groupon.”

- Robert Desiano, BlocDeal founder

Desiano believes his success is because he is helping businesses succeed and meets regularly with advertisers to create robust working relationships, which takes us to the second and most important component for 2011 success.

Customer Service – Be Honest Do You Have It?

Petunia

Does anyone remember the days when instead of voice mail you spoke to a person immediately when you called a business? Where did customer service go?

 

The most perfect example of customer services in Southwest Florida is Petunia’s of Naples, a fun, fashion boutique for women on Fifth Avenue South in Naples, Fla. Owner Claudette Willis said her customer service is simple. The store opened in 1994.

“When a client walks in, I learn their name, their mother’s name, their pets names. I care about their personal information, because that’s what customer service is about. When someone walks in and you remember what they purchased and their personal details that is what makes the difference.”

-Claudette Willis, Petunia’s of Naples owner

Best tips for 2011:

  • Create opportunity thinking beyond sales
  • Take a hard look at customer service standards and policies
  • Connect with customers online, in person and through the mail
  • Be personal in all that you do

Contact DREAMFly Marketing with questions or post questions on our web or Facebook pages.


PR Tools Every Business Needs

Posted by on Jan 17, 2011 in Blog, Public Relations | 0 comments

PR Tools Every Business Needs

There are a number of opinions on how to write a press release and what type of template to use. For local markets (non-national) news releases, the best press release template is one that does not use the “About Us” section after the actual news.

What am I talking about?
Corporate press releases tend to throw all of the information about the company towards the end of the release. In this post, this style is labeled an About Us PR Template.

For local media outlets including newspapers, it is important to use company history and information as an integrated part of the press release’s news.

Download a PR Template That Delivers
Want news coverage but not sure if your company news is really news? It’s all about how you lay out the information and how you write it.

read more

Event Planning: Best 4 Playground Rules

Posted by on Jan 10, 2011 in Blog, Event Planning | 4 comments

Event Planning: Best 4 Playground Rules

Remember dodge ball and other fun, silly games we played as children on the school playground? There were days I am sure we all remember we witnessed or participated in arguments on the playground or temper tantrums and on occasion a dodge ball thrown in another kid’s face.

read more

Staying Motivated as Online Entrepreneur

Posted by on Jan 3, 2011 in Blog, Business Development | 0 comments

Staying Motivated as Online Entrepreneur

No matter how dedicated and passionate you are about your online home business, as an entrepreneur working from home it is inevitable at some point you are going to find your motivation dropping.

Without motivation, quality of work can be affected, production decreased and you could actually be harming your business by pushing through times of boredom rather than taking what you need…a break. In this guest blog article in Marketing Magnetics, you will learn three quick ways to protect your motivation to succeed.

Great for online entrepreneurs and mutually beneficial to traditional business owners or managers.

read more

Avoiding Public Relations Bloopers

Posted by on Dec 28, 2010 in Blog, Press Promotions, Public Relations | 4 comments

Avoiding Public Relations Bloopers

Bad news can mean good news coverage….but most of the time PR bloopers just spell disaster. Funny examples of why sometimes shutting your mouth can be a good thing.

read more

Funniest Dumbest News of 2010

Posted by on Dec 20, 2010 in Blog, Press Promotions, Timely Business News | 1 comment

Funniest Dumbest News of 2010

Dumbest news for 2010 as viewed by DREAMFly Marketing.

#1 on the list is the Jackson Labs maneuver by local leaders to basically give aways $25 million in tax dollars to attract an already wealthy company to Collier County, Florida.

What about that BP CEO’s outrageous comments or Mariah Carey’s terrible comparison to those dying about being thin? Check out this funny and frankly sad list of newsmakers for 2010!

read more

Top Three Branding Bonanza Results

Posted by on Dec 13, 2010 in Blog, Business Development | 0 comments

Create a tone, an image and a thought in consumers’ minds to make your company memorable to consumers. Learn about Branding Bonanza Desserts with examples of marketing successes in Naples, Florida.

What Desserts Can Branding Serve Up?

  • Lasting Impressions
  • Creates Client Stability
  • Brighter Future Opportunities

read more

Branding Bonanza Critters

Posted by on Dec 6, 2010 in Blog, Business Development | 0 comments

You know how when a gopher, armadillo or skunk wreaks havoc by digging in your yard you hire a trapper to eliminate the problem? Think of Marketing Magnetics as the trapper who eliminates marketing and branding hazards in part two of the Branding Bonanza three-part series.

3 Part Branding Series – Branding Bonanza Critters: The Hazards
In part one, you learned the basic tools to brand. Now, in part two Branding Bonanza Critters you will learn how to avoid branding hazards. What are branding hazards?

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Branding Bonanza Basics

Posted by on Nov 30, 2010 in Blog, Business Development | 1 comment

3 Part Branding Series – Branding Bonanza Basics: How to Begin Branding
Part one of this three-part series focuses less on the actual plan and more on the basics of what you need to create a branding plan that will offer strategic marketing successes. A three-part series outlining specific ways to brand your company providing examples. For now, how do you start the process of branding and what do you need?

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Business Thanksgivings

Posted by on Nov 23, 2010 in Blog, Timely Business News | 0 comments

Business Thanksgivings

Contact DREAMFly Marketing. Subscribe to the DREAMFly Marketing Blog. With news since 2008 through 2010 focused on economic recession arguments, DREAMFly Marketing is dedicating this blog to Business Thanksgivings. If we fail to thank our clients, our family, our friends and people who are supportive of our efforts, we propogate continued negativity. Be positive! Business Thanksgivings Surviving 2010′s negative news Creation of DREAMFly Marketing LLC The open world my business can sieze Diverse client list allowing me to live my dream...

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Optimize Posts for Search Engines

Posted by on Nov 15, 2010 in Blog, SEO | 3 comments

It takes time to rank your web site on major search engines like Google, Yahoo or Bing. I am not talking about page rank that is offered by Google or Alexa.

Ranking on search engines depends on so many different matrix. Organic, links, in page hit of traffic, referrals and various types. In many cases it is quite hard for people to make their web pages optimized; who doesn’t deal with professional SEO services.

Read this blog for specific tips on how to conquer the web.

read more

Staying Motivated as Online Entrepreneur


Contact DREAMFly Marketing

How to Stay Motivated as an Online Home Business Entrepreneur

Written by Michelle Jayes, edited by DREAMFly Marketing

No matter how dedicated and passionate you are about your online home business, as an entrepreneur working from home it is inevitable at some point you are going to find your motivation dropping.

This is something that will happen slowly over a period of time, just as it would if you owned a business right down the road from your house. In fact, many of the readers here on DREAMFly Marketing’s Marketing Magnetics Blog may own “traditional” businesses. But you still have to find motivation.

Recognizing Reduced Motivation
Because this can affect work production and occurs over a long period of time, recognizing the issue can prove difficult. Prevent it from happening with these few daily habits we will provide to you.

Failing to follow good, solid habits can negatively affect your online home business. Therefore, it is essential for you to keep up on your daily tasks and keep your head in the game.

Online entrepreneurs need motivationg for strategic marketing successes.

Captivating the World Takes Motivation.

Step Away from the Computer – Yes Step Away
Feeling fuzzy and drained? Unmotivated? Take a break! We wouldn’t ask a surgeon or other professional to work unmotivated..in fact that might be scarey, so we are saying the same to you.

The emails and phone calls can be returned in a few hours. The world will not end.

Some people find the best break is to temporarily switch the project that they are working on, which can assist in rejuvenating your passion and drive.

Pushing through a period where one feels unmotivated is actually more harmful than helpful – your work will be affected. If you are not sufficiently focused your chances of making mistakes will increase or alternatively you may find yourself just not working efficiently. When you take a break it gives you the opportunity to refresh your mind and come back to working enthusiastically.

Two hours of focused and efficient work reaps better rewards than eight hours of trying to work and losing focus.

Set Boundaries for Work, Family and Enjoyment
Yes you have to set boundaries! One of the difficulties facing online home business entrepreneurs is that they tend to spend a good portion of their time in front of their computers.

Even if you own a traditional business, you may feel the same with all the social media you are most likely managing during and after your work day.

Plan your work time just as if it is a 9 to 5 job, if that exists anymore, and plan family or hobby time. Some days may go longer but a schedule helps. This will give you structure and often helps to provide direction.

Enjoy Free Time
Keep motivation elevated by making sure that you really enjoy your free time. Many people feel guilty when they take time off and end up spending that time worrying that they are not working.

One of the main reasons people choose to work from home is the freedom it provides, so be sure to really enjoy free time. It benefits you and your business.

A big issue in the workplace regularly addressed is staff motivation to ensure productivity is high. Unmotivated workers are more likely to make mistakes. This applies equally to running an online home business.

Be pro-active, take regular breaks, set boundaries for yourself and enjoy the free time you plan. By doing this you will keep your motivation levels high and you will find greater success for your online home business.

Articles Source: How to Stay Motivated as an Online Home Business Entrepreneur
Image Source: Renjith Krishnan / FreeDigitalPhotos.net



PR Tools Every Business Needs

Posted by on Jan 17, 2011 in Blog, Public Relations | 0 comments

PR Tools Every Business Needs

There are a number of opinions on how to write a press release and what type of template to use. For local markets (non-national) news releases, the best press release template is one that does not use the “About Us” section after the actual news.

What am I talking about?
Corporate press releases tend to throw all of the information about the company towards the end of the release. In this post, this style is labeled an About Us PR Template.

For local media outlets including newspapers, it is important to use company history and information as an integrated part of the press release’s news.

Download a PR Template That Delivers
Want news coverage but not sure if your company news is really news? It’s all about how you lay out the information and how you write it.

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Event Planning: Best 4 Playground Rules

Posted by on Jan 10, 2011 in Blog, Event Planning | 4 comments

Event Planning: Best 4 Playground Rules

Remember dodge ball and other fun, silly games we played as children on the school playground? There were days I am sure we all remember we witnessed or participated in arguments on the playground or temper tantrums and on occasion a dodge ball thrown in another kid’s face.

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Staying Motivated as Online Entrepreneur

Posted by on Jan 3, 2011 in Blog, Business Development | 0 comments

Staying Motivated as Online Entrepreneur

No matter how dedicated and passionate you are about your online home business, as an entrepreneur working from home it is inevitable at some point you are going to find your motivation dropping.

Without motivation, quality of work can be affected, production decreased and you could actually be harming your business by pushing through times of boredom rather than taking what you need…a break. In this guest blog article in Marketing Magnetics, you will learn three quick ways to protect your motivation to succeed.

Great for online entrepreneurs and mutually beneficial to traditional business owners or managers.

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Avoiding Public Relations Bloopers

Posted by on Dec 28, 2010 in Blog, Press Promotions, Public Relations | 4 comments

Avoiding Public Relations Bloopers

Bad news can mean good news coverage….but most of the time PR bloopers just spell disaster. Funny examples of why sometimes shutting your mouth can be a good thing.

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Funniest Dumbest News of 2010

Posted by on Dec 20, 2010 in Blog, Press Promotions, Timely Business News | 1 comment

Funniest Dumbest News of 2010

Dumbest news for 2010 as viewed by DREAMFly Marketing.

#1 on the list is the Jackson Labs maneuver by local leaders to basically give aways $25 million in tax dollars to attract an already wealthy company to Collier County, Florida.

What about that BP CEO’s outrageous comments or Mariah Carey’s terrible comparison to those dying about being thin? Check out this funny and frankly sad list of newsmakers for 2010!

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Top Three Branding Bonanza Results

Posted by on Dec 13, 2010 in Blog, Business Development | 0 comments

Create a tone, an image and a thought in consumers’ minds to make your company memorable to consumers. Learn about Branding Bonanza Desserts with examples of marketing successes in Naples, Florida.

What Desserts Can Branding Serve Up?

  • Lasting Impressions
  • Creates Client Stability
  • Brighter Future Opportunities

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Branding Bonanza Critters

Posted by on Dec 6, 2010 in Blog, Business Development | 0 comments

You know how when a gopher, armadillo or skunk wreaks havoc by digging in your yard you hire a trapper to eliminate the problem? Think of Marketing Magnetics as the trapper who eliminates marketing and branding hazards in part two of the Branding Bonanza three-part series.

3 Part Branding Series – Branding Bonanza Critters: The Hazards
In part one, you learned the basic tools to brand. Now, in part two Branding Bonanza Critters you will learn how to avoid branding hazards. What are branding hazards?

read more

Branding Bonanza Basics

Posted by on Nov 30, 2010 in Blog, Business Development | 1 comment

3 Part Branding Series – Branding Bonanza Basics: How to Begin Branding
Part one of this three-part series focuses less on the actual plan and more on the basics of what you need to create a branding plan that will offer strategic marketing successes. A three-part series outlining specific ways to brand your company providing examples. For now, how do you start the process of branding and what do you need?

read more

Business Thanksgivings

Posted by on Nov 23, 2010 in Blog, Timely Business News | 0 comments

Business Thanksgivings

Contact DREAMFly Marketing. Subscribe to the DREAMFly Marketing Blog. With news since 2008 through 2010 focused on economic recession arguments, DREAMFly Marketing is dedicating this blog to Business Thanksgivings. If we fail to thank our clients, our family, our friends and people who are supportive of our efforts, we propogate continued negativity. Be positive! Business Thanksgivings Surviving 2010′s negative news Creation of DREAMFly Marketing LLC The open world my business can sieze Diverse client list allowing me to live my dream...

read more

Optimize Posts for Search Engines

Posted by on Nov 15, 2010 in Blog, SEO | 3 comments

It takes time to rank your web site on major search engines like Google, Yahoo or Bing. I am not talking about page rank that is offered by Google or Alexa.

Ranking on search engines depends on so many different matrix. Organic, links, in page hit of traffic, referrals and various types. In many cases it is quite hard for people to make their web pages optimized; who doesn’t deal with professional SEO services.

Read this blog for specific tips on how to conquer the web.

read more