Affordable Marketing: Promotional Swag

Endorse Us With Google+

Affordable Marketing: Promotional Products to Leave an Impression

Make marketing your business affordable and effective.

In this DREAMFly Marketing Magnetics article, you will learn the third tool in boosting affordable marketing while still increasing business.

How Do Promotional Items Help?
Promotional products or swag are customizable products that leaves a lasting impression with customers new and old, because it reminds the customer about your business.

Promotional products send business your way. Empower existing customers to feel good about the decision they’ve made in choosing your business.

Fun and Affordable Promotional Products
With millions of promotional products to choose from the options are endless for affordably branding your business. Here are some favorite ideas we use for clients that fit every budget. We used Proforma to search for promotional products, a Naples, Florida promotional product company.

promotional products by Proforma and Naples marketing firm DREAMFly Marketing

A Creative Take on Note Pads

Being creative doesn’t mean spending all of your money. Note pads are always popular, because how many of us need a sticky note when we can’t find one? But instead of customzing a regular sticky note or note pad, incorporate a creative shape. This is most affordable when ordered with 150 sheets per note pad.

Dozens of shapes are available such as an apple, dollar bill, tooth, smile, house, signage, van, car, star and heart. Lowest cost we found is 95 cents per pad.

Bentcil and Norwood promotional pens, naples marketing firm DREAMFly Marketing

Pens Packing a Punch!

Pen-sational! Pens are fantastic for two reasons. There are always creative designs and they are always on sale!

Use fun shapes, as pictured left, to be pump up your promotions for special occasions. For child focused businesses these are great, but for traditional companies these are also a hit, especially the billboard pens, because they capture your customer’s attention.

When purchasing pens, we recommend finding a local promotional products dealer, because it gives you the opportunity to test out the pens you are interested in to make sure the pen writes as well as it looks.
Pens shown left range between 99 cents and $1.68 each.

My two favorite traditional pen dealers are Norwood which boasts free setup and Bullet which guarantees a 24-hour turn around.

Naples marketing firm promotional products, customizable lip balm, tumblers, chip clips

Customizable Fun Products: Lip Balm, Tumblers, Glowing Ice Cubes & Chip Clips in Shapes

Colorful Options. Lightable ice cubes, glowing coozies to keep drinks cool, Tumblers and lip balm are a just a few of the promotional product options you have to spend less and still deliver your company’s slogan or advertising message.

Products shown begin at 70 cents per piece and go up to $1.48 per piece.

Creative ways to use promotional products:

  1. Incorporate promotional swag such as a magnetic business card
  2. Customize products to fit your specialty (dentistry, marketing, teaching, fitness etc.)
  3. Promotional products should not replace advertising but should compliment it
  4. Share the cost of promo items with nearby business neighbors

Counting the Cents Makes Sense
1,000 pens costs as little as $250 and those pens are 1,000 brand enforcers with customers. People love freebies and ROI (Return-On-Investment) on promotional swag is countless.

Saving cents makes complete sense. Promotional swag is more than a trend it’s a necessary marketing solution that will always weather any economic climate.

Leading Marketing Trends in 2016

Posted by on Jun 14, 2016 in Advertising, Blog, Facebook, home, Online Marketing, Social Media Bug Bites | 0 comments

Leading Marketing Trends in 2016

Marketing strategy will be adjusted in 2016 to sway focus away from social media and refocus businesses on using social media as a channel rather than a sole marketing strategy. Here learn three marketing trends that will change business in 2016.

read more

Naples Marketing Agency Announces New Partner

Posted by on Jan 12, 2016 in Blog, Business Development, Timely Business News | 0 comments

Naples Marketing Agency Announces New Partner

DREAMFly Marketing Founder Camden Smith is happy to announce a new partner with the Naples marketing firm, Nicole Smith Angelo. Nicole will serve as the marketing agency’s Business Development Partner.

read more

Facebook Reality Shift

Posted by on Jun 19, 2014 in Blog, Facebook, Social Media Bug Bites | 1 comment

More and more Facebook users are connecting and creating online friendships with people they have never met in person, but a danger seems to be developing with online users becoming swallowed up in online life rather than living in true reality.

Social media studies have shown that more and more people are connecting with Facebook rather than picking up the phone. This is not new social media news. There have been social media reports of children being bullied online and then committing suicide and some shuffled it off as unique cases.

read more

Engage Your Customers During Season

Posted by on Dec 6, 2013 in Blog, Customer Service, Naples Marketing | 0 comments

Engage Your Customers During Season

Engage Customers and Build Customer Loyalty in Naples and Beyond

Whether a business markets in Naples during season or has year round customers, learning how to engage your customers is key to growing in a saturated retail environment.

Anyone can speak to you, but not everyone can make you want to buy. Become the business person who makes every client feel special encouraging them to invest in the company by purchasing your goods and services.

Read this article for the top 5 tips about to successfully engage your customers!

read more

5 Best Mobile Advertising Tactics

Posted by on Nov 19, 2013 in Advertising, Blog, home, Mobile Marketing, Online Marketing | 0 comments

Where is your Mobile Advertising?

72% of small-business owners have planned for mobile advertising increases with budget and 65 percent of them will boost spending by up to 30 percent, according to a study by Borrell Associates of 1,300 small-business owners.

Google and Facebook are shifting more of their revenues to mobile advertising. In fact, a business can no longer find itself on a web search alone. It takes a robust campaign including mobile advertising, web advertising and traditional redundancies in your marketing plans.


read more

Obamacare Battles Marketing Budgets

Posted by on Sep 10, 2013 in Blog, Marketing, Politics, Timely Business News | 0 comments

Obamacare Battles Marketing Budgets

Obamacare Increases Health Insurance Costs and Battles Marketing Budgets Struggle

An increase in health insurance costs as a result of Obamacare may leave many executives wanting when it comes to filling vacancies and producing revenues if they fail to create a robust marketing budget.

Leaders across the nation have appeared on national news programs announcing layoffs or marketing budget reductions to absorb Obamacare. The key for companies both small and big is to create even more targeted marketing campaigns to produce higher returns on investment (ROI). Save your marketing budget!

read more

Integrated Marketing Why Brands Should Master It

Posted by on Sep 2, 2013 in Blog, Business Development, Facebook, LinkedIn, Marketing, Mobile Marketing, Online Marketing, Twitter | 0 comments

Integrated Marketing Why Brands Should Master It

Brands Must Embrace Integrated Marketing

Integrated marketing strategy is an absolute in today’s diverse advertising world.

Marketing executives are under intense pressure to reach target audiences quickly and deliver rapid revenues using both offline and online channels, while measuring the contribution of each channel in cooperation with sales results. Read this quick how-to guide!

read more

My Space Returns With Big Ad Campaign

Posted by on Jun 13, 2013 in Blog, Mashable, Social Media Bug Bites | 0 comments

My Space Returns With Big Ad Campaign

Well it’s no surprise to those of us who heard Justin Timberlake invested in it – that MySpace – previously thought dead online social media site – has risenf from the dead.

Bottom line – I’m not sure an ad campaign of any kind can help MySpace which created so much viral social media before but became an outdated scientific joke. Would you use MySpace again just because of an ad campaign after 30 seconds of curiousity?

read more

42 Digital Media Resources You Can’t Miss

Posted by on Jan 16, 2013 in Blog, Blogging, Facebook, Marketing, Mashable, Social Media Bug Bites, Timely Business News, Twitter | 1 comment

42 Digital Media Resources You Can’t Miss

Want the best of the best in online tools? Tired of being blocked from viewing certain websites from work? Mashable has com out with a list of the best digital resources from online classes to breaking through online censorship.

The reporters and editors at Mashable spent the week buzzing around the Internet like digital bees, checking out all the best new apps and gadgets. To help you get up to speed in a hurry, we gathered all our most usable stories into this one post.

read more

10 Tools to Create Great Advertising Color Schemes

Posted by on Jan 15, 2013 in Advertising, Blog, Graphic Design, Marketing, Mashable | 0 comments

10 Tools to Create Great Advertising Color Schemes

Adobe Kulers’ user-friendly, versatile, cloud-based interface creates a slick experience. It’s built around three core principals: Users can browse, build and share color schemes through the site, desktop (Adobe Air) app or (Mac OS X) Dashboard widget. It’s also available inside the Adobe CS4 Creative Suite applications.

You can search color schemes by color, concept, hex values, tags and more. The ability to create a scheme based on the colors of an image you upload is also an incredibly useful feature.

read more