Affordable Marketing: Promotional Swag


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Affordable Marketing: Promotional Products to Leave an Impression

Make marketing your business affordable and effective.

In this DREAMFly Marketing Magnetics article, you will learn the third tool in boosting affordable marketing while still increasing business.

How Do Promotional Items Help?
Promotional products or swag are customizable products that leaves a lasting impression with customers new and old, because it reminds the customer about your business.

Promotional products send business your way. Empower existing customers to feel good about the decision they’ve made in choosing your business.

Fun and Affordable Promotional Products
With millions of promotional products to choose from the options are endless for affordably branding your business. Here are some favorite ideas we use for clients that fit every budget. We used Proforma to search for promotional products, a Naples, Florida promotional product company.

promotional products by Proforma and Naples marketing firm DREAMFly Marketing

A Creative Take on Note Pads

Being creative doesn’t mean spending all of your money. Note pads are always popular, because how many of us need a sticky note when we can’t find one? But instead of customzing a regular sticky note or note pad, incorporate a creative shape. This is most affordable when ordered with 150 sheets per note pad.

Dozens of shapes are available such as an apple, dollar bill, tooth, smile, house, signage, van, car, star and heart. Lowest cost we found is 95 cents per pad.

Bentcil and Norwood promotional pens, naples marketing firm DREAMFly Marketing

Pens Packing a Punch!

Pen-sational! Pens are fantastic for two reasons. There are always creative designs and they are always on sale!

Use fun shapes, as pictured left, to be pump up your promotions for special occasions. For child focused businesses these are great, but for traditional companies these are also a hit, especially the billboard pens, because they capture your customer’s attention.

When purchasing pens, we recommend finding a local promotional products dealer, because it gives you the opportunity to test out the pens you are interested in to make sure the pen writes as well as it looks.
Pens shown left range between 99 cents and $1.68 each.

My two favorite traditional pen dealers are Norwood which boasts free setup and Bullet which guarantees a 24-hour turn around.

Naples marketing firm promotional products, customizable lip balm, tumblers, chip clips

Customizable Fun Products: Lip Balm, Tumblers, Glowing Ice Cubes & Chip Clips in Shapes

Colorful Options. Lightable ice cubes, glowing coozies to keep drinks cool, Tumblers and lip balm are a just a few of the promotional product options you have to spend less and still deliver your company’s slogan or advertising message.

Products shown begin at 70 cents per piece and go up to $1.48 per piece.

Creative ways to use promotional products:

  1. Incorporate promotional swag such as a magnetic business card
  2. Customize products to fit your specialty (dentistry, marketing, teaching, fitness etc.)
  3. Promotional products should not replace advertising but should compliment it
  4. Share the cost of promo items with nearby business neighbors

Counting the Cents Makes Sense
1,000 pens costs as little as $250 and those pens are 1,000 brand enforcers with customers. People love freebies and ROI (Return-On-Investment) on promotional swag is countless.

Saving cents makes complete sense. Promotional swag is more than a trend it’s a necessary marketing solution that will always weather any economic climate.


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