42 Digital Media Resources You Can’t Miss
42 Digital Media Resources You May Have Missed
If technology and social media is your thing, you’ve come to the right place. We’ll outline 42 resources you may have missed. Everything from online schools to tech savvy tools.
The reporters and editors at Mashable searched the Internet high and low to find the best, new apps and gadgets. We’ve compiled a list of the best of the best in this one post to get you going FAST!
In addition to the topics we normally cover — social media, business, and tech, this week we’re featuring a roundup including comedy…after all you can find humor on the Internet, right?
Posted by Camden Smith on Jun 13, 2013 in Blog, Mashable, Social Media Bug Bites | 0 comments
MySpace Returns…REALLY? Well it’s no surprise to those of us who heard Justin Timberlake invested in it – that MySpace – previously thought dead online social media site – has risenf from the dead. MySpace Ad Campaign – Success or Failure? Bottom line – I’m not sure an ad campaign of any kind can help MySpace which created so much viral social media before but became an outdated scientific joke. Would you use MySpace again just because of an ad campaign after 30 seconds of curiousity? We bet no....
read more
Posted by Camden Smith on Jan 16, 2013 in Blog, Blogging, Facebook, Marketing, Mashable, Social Media Bug Bites, Timely Business News, Twitter | 1 comment
Want the best of the best in online tools? Tired of being blocked from viewing certain websites from work? Mashable has com out with a list of the best digital resources from online classes to breaking through online censorship.
The reporters and editors at Mashable spent the week buzzing around the Internet like digital bees, checking out all the best new apps and gadgets. To help you get up to speed in a hurry, we gathered all our most usable stories into this one post.
In addition to the topics we normally cover — social media, business, and tech — this week we feature a roundup containing comedy posts as well. The Internet is nothing if not funny, right? Who doesn’t want to see a comedian pull up and fool a drive through crew that no one is in the car because he camouflaged himself to look like the car seat – funny!
read more
Posted by Camden Smith on Jan 15, 2013 in Advertising, Blog, Graphic Design, Marketing, Mashable | 0 comments
10 Tools That Help Create Advertising Color Schemes
Adobe Kulers’ user-friendly, versatile, cloud-based interface creates a slick experience. It’s built around three core principals: Users can browse, build and share color schemes through the site, desktop (Adobe Air) app or (Mac OS X) Dashboard widget. It’s also available inside the Adobe CS4 Creative Suite applications.
You can search color schemes by color, concept, hex values, tags and more. The ability to create a scheme based on the colors of an image you upload is also an incredibly useful feature. Once you’ve settled on your color combination, download it as an Adobe Swatch Exchange file or by simply accessing the color table values.
Learn about other tools by reading this full article including: 0to255, Color Munki and more.
read more
Posted by Camden Smith on Jan 2, 2013 in Blog, Facebook, Marketing, Social Media Bug Bites, Timely Business News, Twitter | 0 comments
Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.
Carey (pictured) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.
Conde Nast, one of Hearst’s biggest rivals, has 500,000 digital-only subscriber/single copy sales and 1.5 million customers who choose a print/digital combination, but “It’s not an apples-to-apples co…
Continue reading…
More About: hearst, magazines, tablets
read more
Posted by Camden Smith on Dec 4, 2012 in Blog, Marketing, Online Marketing, SEO, Timely Business News | 11 comments
We preach. We advise. We recommend. We execute.
11 Rules to Insure You Fail Miserably
Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I decided to create a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.
1. Keep Upper Management in the Dark
Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing. Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”
Learn the other ways to fail and share with your colleagues so you can avoid the marketing dumps!
read more
Posted by Camden Smith on Dec 4, 2012 in Advertising, Blog, Facebook, Social Media Bug Bites, Twitter | 11 comments
Social Media Ad Revenues to Top $9 Billion
Honestly, if you aren’t on board with social media advertising when spending is about to double by 2016, you’re missing the boat. Spending in 2012 on social media advertising was $4.6 billion – BILLION!
BIA/Kelsey has issued a prediction that U.S. social media ad revenues will top $9.2 billion by 2016, precisely double that of 2012.
Google gobbles up $9.2 billion in ad revenues before breakfast but social media advertising has been slower going. But Black Friday may be to thank for doubling social media ad revenues with successful Black Friday social media promotions.
Where’s the Money Coming From?
The report doesn’t say where the ad spending will come from. Watch out print publications. Print advertising revenues will likely drop.
Maybe with $9 billion in revenue, social media sites will actually start turning a profit. One thing is for sure the profit margins are sure to be better for social media sites than small American businesses.
Learn more before you get behind the social media advertising bus.
read more
Posted by Camden Smith on Dec 3, 2012 in Blog, Customer Service, Online Marketing, Timely Business News | 0 comments
Customer Satisfaction – Which Online Retailers Delivered
Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report! Whether marketing in Naples or Tennessee customers matter.
The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.
Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is personalization for Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.
We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City. Learn customer satisfaction tips in this article!
read more
Posted by Camden Smith on Nov 14, 2012 in Blog, Press Promotions, Public Relations | 9 comments
What Makes Press Releases Newsworthy?
One task for boosting publicity is to write press releases from the media’s point-of-view including both print media and bloggers. In terms of public relations, no media is old media – public relations calls for creativity…and thinking of your audience.
A board of directors may find a new CEO exciting, but….unless the company sending this type of announcement is a national brand, this type of press release will hit the editor’s waste basket.
Publicity: Promoting or gaining exposure for a business or an organization’s project such as a special event. It is a key part of strategic marketing plans, which every business should have.
read more
Posted by Camden Smith on Oct 25, 2012 in Blog, Social Media Bug Bites, Timely Business News | 0 comments
When are you posting Facebook status updates? You may be doing it wrong! Get the latest research on when to post on Facebook and answer the question: When Should I Post on Facebook? If you’re not posting on the weekend, your business is missing out on connections – quick tips to learn from Buddy Media’s report on Facebook Engagement.
read more
Posted by Camden Smith on Sep 30, 2012 in Blog, Online Marketing, Timely Business News | 7 comments
A May 2012 report by Harvard Business Review shows many businesses are getting it all wrong trying to connect with consumer online failing to produce simplified decision making processes using comparative shopping tools which consumers are demanding. Get 3 quick tips that will boost your online sales!
read more
How Hearst Claimed 800,000 Digital Subscribers
Endorse Us With Google+
Hearst Claims 800,000 Digital Subscribers.
How Do You Rank?
Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.
David Carey of Hearst Corporation Shares Digital Subscriber Numbers
Carey (pictured right) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.
Posted by Camden Smith on Jun 13, 2013 in Blog, Mashable, Social Media Bug Bites | 0 comments
MySpace Returns…REALLY? Well it’s no surprise to those of us who heard Justin Timberlake invested in it – that MySpace – previously thought dead online social media site – has risenf from the dead. MySpace Ad Campaign – Success or Failure? Bottom line – I’m not sure an ad campaign of any kind can help MySpace which created so much viral social media before but became an outdated scientific joke. Would you use MySpace again just because of an ad campaign after 30 seconds of curiousity? We bet no....
read more
Posted by Camden Smith on Jan 16, 2013 in Blog, Blogging, Facebook, Marketing, Mashable, Social Media Bug Bites, Timely Business News, Twitter | 1 comment
Want the best of the best in online tools? Tired of being blocked from viewing certain websites from work? Mashable has com out with a list of the best digital resources from online classes to breaking through online censorship.
The reporters and editors at Mashable spent the week buzzing around the Internet like digital bees, checking out all the best new apps and gadgets. To help you get up to speed in a hurry, we gathered all our most usable stories into this one post.
In addition to the topics we normally cover — social media, business, and tech — this week we feature a roundup containing comedy posts as well. The Internet is nothing if not funny, right? Who doesn’t want to see a comedian pull up and fool a drive through crew that no one is in the car because he camouflaged himself to look like the car seat – funny!
read more
Posted by Camden Smith on Jan 15, 2013 in Advertising, Blog, Graphic Design, Marketing, Mashable | 0 comments
10 Tools That Help Create Advertising Color Schemes
Adobe Kulers’ user-friendly, versatile, cloud-based interface creates a slick experience. It’s built around three core principals: Users can browse, build and share color schemes through the site, desktop (Adobe Air) app or (Mac OS X) Dashboard widget. It’s also available inside the Adobe CS4 Creative Suite applications.
You can search color schemes by color, concept, hex values, tags and more. The ability to create a scheme based on the colors of an image you upload is also an incredibly useful feature. Once you’ve settled on your color combination, download it as an Adobe Swatch Exchange file or by simply accessing the color table values.
Learn about other tools by reading this full article including: 0to255, Color Munki and more.
read more
Posted by Camden Smith on Jan 2, 2013 in Blog, Facebook, Marketing, Social Media Bug Bites, Timely Business News, Twitter | 0 comments
Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.
Carey (pictured) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.
Conde Nast, one of Hearst’s biggest rivals, has 500,000 digital-only subscriber/single copy sales and 1.5 million customers who choose a print/digital combination, but “It’s not an apples-to-apples co…
Continue reading…
More About: hearst, magazines, tablets
read more
Posted by Camden Smith on Dec 4, 2012 in Blog, Marketing, Online Marketing, SEO, Timely Business News | 11 comments
We preach. We advise. We recommend. We execute.
11 Rules to Insure You Fail Miserably
Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I decided to create a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.
1. Keep Upper Management in the Dark
Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing. Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”
Learn the other ways to fail and share with your colleagues so you can avoid the marketing dumps!
read more
Posted by Camden Smith on Dec 4, 2012 in Advertising, Blog, Facebook, Social Media Bug Bites, Twitter | 11 comments
Social Media Ad Revenues to Top $9 Billion
Honestly, if you aren’t on board with social media advertising when spending is about to double by 2016, you’re missing the boat. Spending in 2012 on social media advertising was $4.6 billion – BILLION!
BIA/Kelsey has issued a prediction that U.S. social media ad revenues will top $9.2 billion by 2016, precisely double that of 2012.
Google gobbles up $9.2 billion in ad revenues before breakfast but social media advertising has been slower going. But Black Friday may be to thank for doubling social media ad revenues with successful Black Friday social media promotions.
Where’s the Money Coming From?
The report doesn’t say where the ad spending will come from. Watch out print publications. Print advertising revenues will likely drop.
Maybe with $9 billion in revenue, social media sites will actually start turning a profit. One thing is for sure the profit margins are sure to be better for social media sites than small American businesses.
Learn more before you get behind the social media advertising bus.
read more
Posted by Camden Smith on Dec 3, 2012 in Blog, Customer Service, Online Marketing, Timely Business News | 0 comments
Customer Satisfaction – Which Online Retailers Delivered
Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report! Whether marketing in Naples or Tennessee customers matter.
The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.
Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is personalization for Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.
We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City. Learn customer satisfaction tips in this article!
read more
Posted by Camden Smith on Nov 14, 2012 in Blog, Press Promotions, Public Relations | 9 comments
What Makes Press Releases Newsworthy?
One task for boosting publicity is to write press releases from the media’s point-of-view including both print media and bloggers. In terms of public relations, no media is old media – public relations calls for creativity…and thinking of your audience.
A board of directors may find a new CEO exciting, but….unless the company sending this type of announcement is a national brand, this type of press release will hit the editor’s waste basket.
Publicity: Promoting or gaining exposure for a business or an organization’s project such as a special event. It is a key part of strategic marketing plans, which every business should have.
read more
Posted by Camden Smith on Oct 25, 2012 in Blog, Social Media Bug Bites, Timely Business News | 0 comments
When are you posting Facebook status updates? You may be doing it wrong! Get the latest research on when to post on Facebook and answer the question: When Should I Post on Facebook? If you’re not posting on the weekend, your business is missing out on connections – quick tips to learn from Buddy Media’s report on Facebook Engagement.
read more
Posted by Camden Smith on Sep 30, 2012 in Blog, Online Marketing, Timely Business News | 7 comments
A May 2012 report by Harvard Business Review shows many businesses are getting it all wrong trying to connect with consumer online failing to produce simplified decision making processes using comparative shopping tools which consumers are demanding. Get 3 quick tips that will boost your online sales!
read more
Digital Marketing How to Succeed at Failure
Endorse Us With Google+
11 Rules to Insure You Fail Miserably
…at Digital Marketing
We preach, advise, recommend and execute marketing. Yet sometimes, even our marketing firm in Naples, encounters a client that rejects our advice and wants to do it, as Frank Sinatra said, “my way.”
So we are republishing Find and Convert.com’s article HOW TO FAIL AT DIGITAL MARKETING. If we missed any cardinal rules here please be sure to comment and let us know.
1. Keep Upper Management in the Dark
Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing.
Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”
2. Adopt a “Need to Know” Management Style
Digital marketing success demands a 360-degree marketing mindset. In a recent post, we listed the number of skill sets required for effective digital marketing results. Each skill set affects your results. Ignoring collaboration among team members is a sure-fire way to fail.
3. Keep Focused in Your Comfort Zone
It is virtually impossible to be an expert in all the skill sets required for effective digital marketing. Marketers do not need to be technology geeks in order to create effective digital marketing success.
However, marketers do need to grasp how technology is used to execute and measure digital marketing plans. Marketing techniques that have worked well in the traditional sense, do not always convert into effective online strategies. Keep looking back to your past successes. Then try to replicate them all online. That’s a great way to fail.
4. Ignore Data, Why Not?
Analytics allow you to measure online digital marketing results.
They provide insight into visitor behavior that offers understanding in how to refine your online campaigns, compete better and deliver content that resonates with your audience. Don’t bother to take the time to analyze the data. Just keep doing the same thing with no regard for what’s working and what’s not working. That’s a great failure strategy.
5. Keep Your Offline and Online Marketing Separate
Internet World Stats reported nearly 2.1 billion people worldwide used the Internet in March 2011. That represents a 480% increase in usage since 2000. 78.3% of North Americans (over 272 million) use the Internet. Pretend that almost 80% of North Americans don’t bother researching or engaging with businesses on the Internet. Be sure to keep your offline and online marketing strategies completely separate. That should keep your competitive advantage low.
6. Assume Your IT Department Understands Online Marketing Because They’re Geeks
Just because your IT department is technology savvy, let’s not assume they understand Internet marketing and SEO best practices. Don’t bother collaborating or checking with your digital marketing agency before making changes or updates to your website. After all, who cares if you wipe out all the backlinks, web authority and progress you have gained during the past year?
7. Maintain Ego Supremacy It’s Vital
You have been a successful marketer for decades. You have collected numerous Addy’s (an advertising award). You have accumulated an impressive portfolio of successful media and print campaigns.
You already know everything. Keep that attitude. It is a great way to alienate your team. It will certainly limit your ability to collaboratively create online digital marketing campaigns that drive incremental revenue opportunities.
8. Forget About Online Research – Just Tweak The Current Marketing Plan
Who needs online marketing research? You already know your customer demographics – really? You understand who are your main competitors. That small company that is generating page one Google rankings across multiple keywords is small stuff at the moment.
Ignore that fact your competitors have a website ranking higher than yours. It can’t hurt you – wrong!
9. Pull the Plug if You Do Not See Immediate Results
Mr. Small Fry marketing associate develops a great social marketing idea. Reluctantly, the project is given a “go.”
But it’s not an overnight success like you wanted, although it’s gained momentum, so you pull the plug.
Uh hold up! Social media marketing is built on relationships and trust, neither of which is built overnight. I don’t know about you but I didn’t choose my spouse after one date!
Be patient and success will come if the strategy is solid.
10. Ignore SEO Best Practices Because Your Website Looks Great
You redesigned your website. It looks great and the content is updated and well written. That should be enough, right?
Who needs SEO? YOU!
No matter how great the site looks or how long the site has been around, you will be found more often by your desired audience with SEO best practices firmly in place. If you do not want to be found more often or generate more leads…definitely, do not bother with SEO.
11. Fear Losing Control
You can’t control everything especially on the Internet so give it up already!
Likewise, you cannot control how your staff and customers respond in social media. But you can provide a policy and create a culture of openness and transparency. We humans are social creatures.
People often respond better to their friends and influencers on the web than to an advertising slogan. But if you want your digital marketing to fail, just keep pitching them.
Did we miss some sure fire ways to succeed at digital marketing failure? Add your favorite in our comments section below. Article taken from: Digital Marketing How to Succeed at Failure
About us: DREAMFly Marketing, a marketing company in Naples and Southwest Florida, creates branding strategy for clients across the United States. Our marketing company in Naples focuses on marketing strategy, advertising, public relations and social media and online marketing, and promotional products. Marketing in Naples and nationwide marketing service plans available.
Posted by Camden Smith on Jun 13, 2013 in Blog, Mashable, Social Media Bug Bites | 0 comments
MySpace Returns…REALLY? Well it’s no surprise to those of us who heard Justin Timberlake invested in it – that MySpace – previously thought dead online social media site – has risenf from the dead. MySpace Ad Campaign – Success or Failure? Bottom line – I’m not sure an ad campaign of any kind can help MySpace which created so much viral social media before but became an outdated scientific joke. Would you use MySpace again just because of an ad campaign after 30 seconds of curiousity? We bet no....
read more
Posted by Camden Smith on Jan 16, 2013 in Blog, Blogging, Facebook, Marketing, Mashable, Social Media Bug Bites, Timely Business News, Twitter | 1 comment
Want the best of the best in online tools? Tired of being blocked from viewing certain websites from work? Mashable has com out with a list of the best digital resources from online classes to breaking through online censorship.
The reporters and editors at Mashable spent the week buzzing around the Internet like digital bees, checking out all the best new apps and gadgets. To help you get up to speed in a hurry, we gathered all our most usable stories into this one post.
In addition to the topics we normally cover — social media, business, and tech — this week we feature a roundup containing comedy posts as well. The Internet is nothing if not funny, right? Who doesn’t want to see a comedian pull up and fool a drive through crew that no one is in the car because he camouflaged himself to look like the car seat – funny!
read more
Posted by Camden Smith on Jan 15, 2013 in Advertising, Blog, Graphic Design, Marketing, Mashable | 0 comments
10 Tools That Help Create Advertising Color Schemes
Adobe Kulers’ user-friendly, versatile, cloud-based interface creates a slick experience. It’s built around three core principals: Users can browse, build and share color schemes through the site, desktop (Adobe Air) app or (Mac OS X) Dashboard widget. It’s also available inside the Adobe CS4 Creative Suite applications.
You can search color schemes by color, concept, hex values, tags and more. The ability to create a scheme based on the colors of an image you upload is also an incredibly useful feature. Once you’ve settled on your color combination, download it as an Adobe Swatch Exchange file or by simply accessing the color table values.
Learn about other tools by reading this full article including: 0to255, Color Munki and more.
read more
Posted by Camden Smith on Jan 2, 2013 in Blog, Facebook, Marketing, Social Media Bug Bites, Timely Business News, Twitter | 0 comments
Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.
Carey (pictured) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.
Conde Nast, one of Hearst’s biggest rivals, has 500,000 digital-only subscriber/single copy sales and 1.5 million customers who choose a print/digital combination, but “It’s not an apples-to-apples co…
Continue reading…
More About: hearst, magazines, tablets
read more
Posted by Camden Smith on Dec 4, 2012 in Blog, Marketing, Online Marketing, SEO, Timely Business News | 11 comments
We preach. We advise. We recommend. We execute.
11 Rules to Insure You Fail Miserably
Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I decided to create a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.
1. Keep Upper Management in the Dark
Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing. Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”
Learn the other ways to fail and share with your colleagues so you can avoid the marketing dumps!
read more
Posted by Camden Smith on Dec 4, 2012 in Advertising, Blog, Facebook, Social Media Bug Bites, Twitter | 11 comments
Social Media Ad Revenues to Top $9 Billion
Honestly, if you aren’t on board with social media advertising when spending is about to double by 2016, you’re missing the boat. Spending in 2012 on social media advertising was $4.6 billion – BILLION!
BIA/Kelsey has issued a prediction that U.S. social media ad revenues will top $9.2 billion by 2016, precisely double that of 2012.
Google gobbles up $9.2 billion in ad revenues before breakfast but social media advertising has been slower going. But Black Friday may be to thank for doubling social media ad revenues with successful Black Friday social media promotions.
Where’s the Money Coming From?
The report doesn’t say where the ad spending will come from. Watch out print publications. Print advertising revenues will likely drop.
Maybe with $9 billion in revenue, social media sites will actually start turning a profit. One thing is for sure the profit margins are sure to be better for social media sites than small American businesses.
Learn more before you get behind the social media advertising bus.
read more
Posted by Camden Smith on Dec 3, 2012 in Blog, Customer Service, Online Marketing, Timely Business News | 0 comments
Customer Satisfaction – Which Online Retailers Delivered
Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report! Whether marketing in Naples or Tennessee customers matter.
The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.
Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is personalization for Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.
We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City. Learn customer satisfaction tips in this article!
read more
Posted by Camden Smith on Nov 14, 2012 in Blog, Press Promotions, Public Relations | 9 comments
What Makes Press Releases Newsworthy?
One task for boosting publicity is to write press releases from the media’s point-of-view including both print media and bloggers. In terms of public relations, no media is old media – public relations calls for creativity…and thinking of your audience.
A board of directors may find a new CEO exciting, but….unless the company sending this type of announcement is a national brand, this type of press release will hit the editor’s waste basket.
Publicity: Promoting or gaining exposure for a business or an organization’s project such as a special event. It is a key part of strategic marketing plans, which every business should have.
read more
Posted by Camden Smith on Oct 25, 2012 in Blog, Social Media Bug Bites, Timely Business News | 0 comments
When are you posting Facebook status updates? You may be doing it wrong! Get the latest research on when to post on Facebook and answer the question: When Should I Post on Facebook? If you’re not posting on the weekend, your business is missing out on connections – quick tips to learn from Buddy Media’s report on Facebook Engagement.
read more
Posted by Camden Smith on Sep 30, 2012 in Blog, Online Marketing, Timely Business News | 7 comments
A May 2012 report by Harvard Business Review shows many businesses are getting it all wrong trying to connect with consumer online failing to produce simplified decision making processes using comparative shopping tools which consumers are demanding. Get 3 quick tips that will boost your online sales!
read more
Customer Satisfaction Competition for Online Retailers
Online Retailers Ranked by Customer Satisfaction
Endorse Us With Google+
Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report!.
The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.
Whether marketing in Naples or Tennessee customers matter. The Online Retailer Customer Satisfaction Report asked consumers to rate the top online retailers, 14 of them to be exact. Online retail sites were ranked by product selection, ease of shopping, perceived value and the likelihood the shopper would recommend the site plus overall satisfaction.
Amazon Ranks #1
Landing the top spot with a score of 82 out of 100 is Amazon. Customer satisfaction is high with Amazon because of the vast product selection and also consumers reported it’s easy to check out.
In November 2012, DREAMFly Marketing recommended you use Decision Simplicity Approach for online checkouts – read up it works!
Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is the personal connection on Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.
By communicating throughout the purchase process and quickly answering any issues, Amazon is a top online retailer.
Learn from Amazon
So you’re not offering as many products? Any business can achieve high customer satisfaction by using a simple process to communicate and personalize a customer’s experience like Amazon does!
Customer Satisfaction #1 Versus #2
Marketing in Naples is simple compared to larger cities, but one customer satisfaction delivers word-of-mouth marketing regardless of your location.
Other customer satisfaction survey results to learn from:
- Costco and Target are #2 for product choice and service
- L.L. bean and Victoria’s Secret ranked higher for apparel
- Failures – Urban Outfitters and Abercrombie & Fitch earned less than 60
- Low Prices Won – JCPenney and Kohl’s scored 70 beating out pricier stores like Macy’s and Nordstrom
The Marketing Tip and Lesson?
Most surveyed consumers complained about the “ease of shopping” and it matters.
Create a solid customer service policy.
We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City, remember that for your location.
Article information from: Which Online Retailers Have the Most Satisfied Customers?
About us: DREAMFly Marketing, a marketing firm in Naples and Southwest Florida, creates branding strategy for clients across the United States. Our marketing firm in Naples focuses on marketing in Naples, marketing strategy, advertising, public relations and social media online marketing, online marketing and promotional products. Our advertising agency specializes in marketing in Naples and launching nationwide strategies.
Posted by Camden Smith on Jun 13, 2013 in Blog, Mashable, Social Media Bug Bites | 0 comments
MySpace Returns…REALLY? Well it’s no surprise to those of us who heard Justin Timberlake invested in it – that MySpace – previously thought dead online social media site – has risenf from the dead. MySpace Ad Campaign – Success or Failure? Bottom line – I’m not sure an ad campaign of any kind can help MySpace which created so much viral social media before but became an outdated scientific joke. Would you use MySpace again just because of an ad campaign after 30 seconds of curiousity? We bet no....
read more
Posted by Camden Smith on Jan 16, 2013 in Blog, Blogging, Facebook, Marketing, Mashable, Social Media Bug Bites, Timely Business News, Twitter | 1 comment
Want the best of the best in online tools? Tired of being blocked from viewing certain websites from work? Mashable has com out with a list of the best digital resources from online classes to breaking through online censorship.
The reporters and editors at Mashable spent the week buzzing around the Internet like digital bees, checking out all the best new apps and gadgets. To help you get up to speed in a hurry, we gathered all our most usable stories into this one post.
In addition to the topics we normally cover — social media, business, and tech — this week we feature a roundup containing comedy posts as well. The Internet is nothing if not funny, right? Who doesn’t want to see a comedian pull up and fool a drive through crew that no one is in the car because he camouflaged himself to look like the car seat – funny!
read more
Posted by Camden Smith on Jan 15, 2013 in Advertising, Blog, Graphic Design, Marketing, Mashable | 0 comments
10 Tools That Help Create Advertising Color Schemes
Adobe Kulers’ user-friendly, versatile, cloud-based interface creates a slick experience. It’s built around three core principals: Users can browse, build and share color schemes through the site, desktop (Adobe Air) app or (Mac OS X) Dashboard widget. It’s also available inside the Adobe CS4 Creative Suite applications.
You can search color schemes by color, concept, hex values, tags and more. The ability to create a scheme based on the colors of an image you upload is also an incredibly useful feature. Once you’ve settled on your color combination, download it as an Adobe Swatch Exchange file or by simply accessing the color table values.
Learn about other tools by reading this full article including: 0to255, Color Munki and more.
read more
Posted by Camden Smith on Jan 2, 2013 in Blog, Facebook, Marketing, Social Media Bug Bites, Timely Business News, Twitter | 0 comments
Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.
Carey (pictured) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.
Conde Nast, one of Hearst’s biggest rivals, has 500,000 digital-only subscriber/single copy sales and 1.5 million customers who choose a print/digital combination, but “It’s not an apples-to-apples co…
Continue reading…
More About: hearst, magazines, tablets
read more
Posted by Camden Smith on Dec 4, 2012 in Blog, Marketing, Online Marketing, SEO, Timely Business News | 11 comments
We preach. We advise. We recommend. We execute.
11 Rules to Insure You Fail Miserably
Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I decided to create a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.
1. Keep Upper Management in the Dark
Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing. Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”
Learn the other ways to fail and share with your colleagues so you can avoid the marketing dumps!
read more
Posted by Camden Smith on Dec 4, 2012 in Advertising, Blog, Facebook, Social Media Bug Bites, Twitter | 11 comments
Social Media Ad Revenues to Top $9 Billion
Honestly, if you aren’t on board with social media advertising when spending is about to double by 2016, you’re missing the boat. Spending in 2012 on social media advertising was $4.6 billion – BILLION!
BIA/Kelsey has issued a prediction that U.S. social media ad revenues will top $9.2 billion by 2016, precisely double that of 2012.
Google gobbles up $9.2 billion in ad revenues before breakfast but social media advertising has been slower going. But Black Friday may be to thank for doubling social media ad revenues with successful Black Friday social media promotions.
Where’s the Money Coming From?
The report doesn’t say where the ad spending will come from. Watch out print publications. Print advertising revenues will likely drop.
Maybe with $9 billion in revenue, social media sites will actually start turning a profit. One thing is for sure the profit margins are sure to be better for social media sites than small American businesses.
Learn more before you get behind the social media advertising bus.
read more
Posted by Camden Smith on Dec 3, 2012 in Blog, Customer Service, Online Marketing, Timely Business News | 0 comments
Customer Satisfaction – Which Online Retailers Delivered
Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report! Whether marketing in Naples or Tennessee customers matter.
The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.
Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is personalization for Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.
We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City. Learn customer satisfaction tips in this article!
read more
Posted by Camden Smith on Nov 14, 2012 in Blog, Press Promotions, Public Relations | 9 comments
What Makes Press Releases Newsworthy?
One task for boosting publicity is to write press releases from the media’s point-of-view including both print media and bloggers. In terms of public relations, no media is old media – public relations calls for creativity…and thinking of your audience.
A board of directors may find a new CEO exciting, but….unless the company sending this type of announcement is a national brand, this type of press release will hit the editor’s waste basket.
Publicity: Promoting or gaining exposure for a business or an organization’s project such as a special event. It is a key part of strategic marketing plans, which every business should have.
read more
Posted by Camden Smith on Oct 25, 2012 in Blog, Social Media Bug Bites, Timely Business News | 0 comments
When are you posting Facebook status updates? You may be doing it wrong! Get the latest research on when to post on Facebook and answer the question: When Should I Post on Facebook? If you’re not posting on the weekend, your business is missing out on connections – quick tips to learn from Buddy Media’s report on Facebook Engagement.
read more
Posted by Camden Smith on Sep 30, 2012 in Blog, Online Marketing, Timely Business News | 7 comments
A May 2012 report by Harvard Business Review shows many businesses are getting it all wrong trying to connect with consumer online failing to produce simplified decision making processes using comparative shopping tools which consumers are demanding. Get 3 quick tips that will boost your online sales!
read more
When Should I Post Facebook Status Updates
Endorse Us With Google+
Status Update Madness:
When Do I Post and What Should I Post on Facebook?
More businesses post status updates on Facebook on Monday than any other day and yet fewer people engage on Mondays.
- Buddy Media Report
When Should I Post Facebook Status Updates?
With so many businesses on social media such as Facebook, Twitter, LinkedIn and other social media sites, it proves challenging to break through all of the other status updates to reach your connections.
Facebook status updates or updates on other social media sites should engage people, but don’t get caught up in the numbers.
Numbers? Yes – if 100 people do not like your comment, it does not mean they didn’t catch the message.
First Discover What Consumers Want on Facebook From Businesses
Most businesses, according to Harvard Business Review, are getting this wrong, which means patting yourself on the back for dozens of Facebook status updates is useless.
Why We Get Social Media Wrong – We Assume!
Social Media Sites Secrets – Getting it Right
Facebook status updates flow by the millions every day. Make your Facebook status updates STAND OUT
Buddy Media found the following with Facebook status updates:
- Post Timing: Brands who posted outside of regular business hours enjoyed 20% higher engagement
- Post Length: Status updates between one and 80 characters boasted higher engagement and yet less than 20% of posts are that short – oops!
- Post Days: Sundays are highly active for Facebook Users and fewer businesses post on Sunday – post Facebook status updates on Sundays!
- URL or Link Problems in Posts: For Twitter it may be necessary but on Facebook, users are more likely to click a url that is not shortened. Links in Facebook status updates using the full url are three times more likely to be clicked.
So keep it simple, be frequent with Facebook posts but not overbearing and forget about Monday through Friday. Focus more on weekend and sprinkle posts throughout the week and you may engage more with combining business news with personal opinions.
How are you posting? Share your tips!
Posted by Camden Smith on Jun 13, 2013 in Blog, Mashable, Social Media Bug Bites | 0 comments
MySpace Returns…REALLY? Well it’s no surprise to those of us who heard Justin Timberlake invested in it – that MySpace – previously thought dead online social media site – has risenf from the dead. MySpace Ad Campaign – Success or Failure? Bottom line – I’m not sure an ad campaign of any kind can help MySpace which created so much viral social media before but became an outdated scientific joke. Would you use MySpace again just because of an ad campaign after 30 seconds of curiousity? We bet no....
read more
Posted by Camden Smith on Jan 16, 2013 in Blog, Blogging, Facebook, Marketing, Mashable, Social Media Bug Bites, Timely Business News, Twitter | 1 comment
Want the best of the best in online tools? Tired of being blocked from viewing certain websites from work? Mashable has com out with a list of the best digital resources from online classes to breaking through online censorship.
The reporters and editors at Mashable spent the week buzzing around the Internet like digital bees, checking out all the best new apps and gadgets. To help you get up to speed in a hurry, we gathered all our most usable stories into this one post.
In addition to the topics we normally cover — social media, business, and tech — this week we feature a roundup containing comedy posts as well. The Internet is nothing if not funny, right? Who doesn’t want to see a comedian pull up and fool a drive through crew that no one is in the car because he camouflaged himself to look like the car seat – funny!
read more
Posted by Camden Smith on Jan 15, 2013 in Advertising, Blog, Graphic Design, Marketing, Mashable | 0 comments
10 Tools That Help Create Advertising Color Schemes
Adobe Kulers’ user-friendly, versatile, cloud-based interface creates a slick experience. It’s built around three core principals: Users can browse, build and share color schemes through the site, desktop (Adobe Air) app or (Mac OS X) Dashboard widget. It’s also available inside the Adobe CS4 Creative Suite applications.
You can search color schemes by color, concept, hex values, tags and more. The ability to create a scheme based on the colors of an image you upload is also an incredibly useful feature. Once you’ve settled on your color combination, download it as an Adobe Swatch Exchange file or by simply accessing the color table values.
Learn about other tools by reading this full article including: 0to255, Color Munki and more.
read more
Posted by Camden Smith on Jan 2, 2013 in Blog, Facebook, Marketing, Social Media Bug Bites, Timely Business News, Twitter | 0 comments
Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.
Carey (pictured) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.
Conde Nast, one of Hearst’s biggest rivals, has 500,000 digital-only subscriber/single copy sales and 1.5 million customers who choose a print/digital combination, but “It’s not an apples-to-apples co…
Continue reading…
More About: hearst, magazines, tablets
read more
Posted by Camden Smith on Dec 4, 2012 in Blog, Marketing, Online Marketing, SEO, Timely Business News | 11 comments
We preach. We advise. We recommend. We execute.
11 Rules to Insure You Fail Miserably
Yet, sometimes, we encounter a client that subscribes to the “nope, I want to do this my way” mentality. So, my colleagues and I decided to create a list of our best advice on how to fail miserably at digital marketing. If we missed any cardinal rules, please be sure to let us know.
1. Keep Upper Management in the Dark
Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing. Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”
Learn the other ways to fail and share with your colleagues so you can avoid the marketing dumps!
read more
Posted by Camden Smith on Dec 4, 2012 in Advertising, Blog, Facebook, Social Media Bug Bites, Twitter | 11 comments
Social Media Ad Revenues to Top $9 Billion
Honestly, if you aren’t on board with social media advertising when spending is about to double by 2016, you’re missing the boat. Spending in 2012 on social media advertising was $4.6 billion – BILLION!
BIA/Kelsey has issued a prediction that U.S. social media ad revenues will top $9.2 billion by 2016, precisely double that of 2012.
Google gobbles up $9.2 billion in ad revenues before breakfast but social media advertising has been slower going. But Black Friday may be to thank for doubling social media ad revenues with successful Black Friday social media promotions.
Where’s the Money Coming From?
The report doesn’t say where the ad spending will come from. Watch out print publications. Print advertising revenues will likely drop.
Maybe with $9 billion in revenue, social media sites will actually start turning a profit. One thing is for sure the profit margins are sure to be better for social media sites than small American businesses.
Learn more before you get behind the social media advertising bus.
read more
Posted by Camden Smith on Dec 3, 2012 in Blog, Customer Service, Online Marketing, Timely Business News | 0 comments
Customer Satisfaction – Which Online Retailers Delivered
Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report! Whether marketing in Naples or Tennessee customers matter.
The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.
Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is personalization for Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.
We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City. Learn customer satisfaction tips in this article!
read more
Posted by Camden Smith on Nov 14, 2012 in Blog, Press Promotions, Public Relations | 9 comments
What Makes Press Releases Newsworthy?
One task for boosting publicity is to write press releases from the media’s point-of-view including both print media and bloggers. In terms of public relations, no media is old media – public relations calls for creativity…and thinking of your audience.
A board of directors may find a new CEO exciting, but….unless the company sending this type of announcement is a national brand, this type of press release will hit the editor’s waste basket.
Publicity: Promoting or gaining exposure for a business or an organization’s project such as a special event. It is a key part of strategic marketing plans, which every business should have.
read more
Posted by Camden Smith on Oct 25, 2012 in Blog, Social Media Bug Bites, Timely Business News | 0 comments
When are you posting Facebook status updates? You may be doing it wrong! Get the latest research on when to post on Facebook and answer the question: When Should I Post on Facebook? If you’re not posting on the weekend, your business is missing out on connections – quick tips to learn from Buddy Media’s report on Facebook Engagement.
read more
Posted by Camden Smith on Sep 30, 2012 in Blog, Online Marketing, Timely Business News | 7 comments
A May 2012 report by Harvard Business Review shows many businesses are getting it all wrong trying to connect with consumer online failing to produce simplified decision making processes using comparative shopping tools which consumers are demanding. Get 3 quick tips that will boost your online sales!
read more
Adobe Kulers’ user-friendly, versatile, cloud-based interface creates a slick experience. It’s built around three core principals: Users can browse, build and share color schemes through the site, desktop (Adobe Air) app or (Mac OS X) Dashboard widget. It’s also available inside the Adobe CS4 Creative Suite applications.
