Customer Satisfaction Competition for Online Retailers

Online Retailers Ranked by Customer Satisfaction

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Customer satisfaction matters and boils down to delivering what you promised consumers – check out the latest report!.

The 2012 Harris Poll Shopper Satisfaction Study of Online Retailers: A Look at The Online Shopping Landscape packs a punch and tells on online retailers.

Whether marketing in Naples or Tennessee customers matter. The Online Retailer Customer Satisfaction Report asked consumers to rate the top online retailers, 14 of them to be exact. Online retail sites were ranked by product selection, ease of shopping, perceived value and the likelihood the shopper would recommend the site plus overall satisfaction.

Amazon Ranks #1

Landing the top spot with a score of 82 out of 100 is Amazon. Customer satisfaction is high with Amazon because of the vast product selection and also consumers reported it’s easy to check out.

In November 2012, DREAMFly Marketing recommended you use Decision Simplicity Approach for online checkouts – read up it works!

Consumers said they recommend Amazon to others and gave it an overall score of 5.9 out of 7. I think the secret is the personal connection on Amazon, because even with bucket loads of customers, Amazon provides individual purchase recommendations making consumers’ searches faster.

By communicating throughout the purchase process and quickly answering any issues, Amazon is a top online retailer.

Learn from Amazon
So you’re not offering as many products? Any business can achieve high customer satisfaction by using a simple process to communicate and personalize a customer’s experience like Amazon does!

Customer Satisfaction #1 Versus #2

Marketing in Naples is simple compared to larger cities, but one customer satisfaction delivers word-of-mouth marketing regardless of your location.

Other customer satisfaction survey results to learn from:

  • Costco and Target are #2 for product choice and service
  • L.L. bean and Victoria’s Secret ranked higher for apparel
  • Failures – Urban Outfitters and Abercrombie & Fitch earned less than 60
  • Low Prices Won – JCPenney and Kohl’s scored 70 beating out pricier stores like Macy’s and Nordstrom

The Marketing Tip and Lesson?
Most surveyed consumers complained about the “ease of shopping” and it matters.

Create a solid customer service policy.

We handle businesses small and large, and customer satisfaction has been and always will be the ruling king of the day for businesses looking to thrive. Marketing in Naples might as well be marketing in New York City, remember that for your location.

Article information from: Which Online Retailers Have the Most Satisfied Customers?

About us: DREAMFly Marketing, a marketing firm in Naples and Southwest Florida, creates branding strategy for clients across the United States. Our marketing firm in Naples focuses on marketing in Naples, marketing strategy, advertising, public relations and social media online marketing, online marketing and promotional products. Our advertising agency specializes in marketing in Naples and launching nationwide strategies.

About Camden Smith

Camden Smith has written 77 posts for Marketing Magnetics.

Camden Smith owns DREAMFly Marketing with 16 years in strategic marketing and television journalism. Her cutting-edge, aggressive marketing skills have earned her numerous awards. Smith lives in Naples, Florida with her daughter London.