Digital Marketing How to Succeed at Failure

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11 Rules to Insure You Fail Miserably

…at Digital Marketing

We preach, advise, recommend and execute marketing. Yet sometimes, even our marketing firm in Naples, encounters a client that rejects our advice and wants to do it, as Frank Sinatra said, “my way.”

So we are republishing Find and’s article HOW TO FAIL AT DIGITAL MARKETING. If we missed any cardinal rules here please be sure to comment and let us know.

1. Keep Upper Management in the Dark

Effective digital marketing contributes to sales efforts in a multitude of ways. If upper-management does not fully understand the ROI value of your digital marketing plan, your funding (and maybe your job) can be jeopardized at any point. Imagine what would happen if upper-management refused to be involved in marketing.

Needless to say, your ability to be found on the web would be a fraction of your full online potential. If you are looking to minimize your results, “keep management in the dark.”

2. Adopt a “Need to Know” Management Style

Digital marketing success demands a 360-degree marketing mindset. In a recent post, we listed the number of skill sets required for effective digital marketing results. Each skill set affects your results. Ignoring collaboration among team members is a sure-fire way to fail.

3. Keep Focused in Your Comfort Zone

It is virtually impossible to be an expert in all the skill sets required for effective digital marketing. Marketers do not need to be technology geeks in order to create effective digital marketing success.

However, marketers do need to grasp how technology is used to execute and measure digital marketing plans. Marketing techniques that have worked well in the traditional sense, do not always convert into effective online strategies. Keep looking back to your past successes. Then try to replicate them all online. That’s a great way to fail.

4. Ignore Data, Why Not?

Analytics allow you to measure online digital marketing results.

They provide insight into visitor behavior that offers understanding in how to refine your online campaigns, compete better and deliver content that resonates with your audience. Don’t bother to take the time to analyze the data. Just keep doing the same thing with no regard for what’s working and what’s not working. That’s a great failure strategy.

5. Keep Your Offline and Online Marketing Separate

Internet World Stats reported nearly 2.1 billion people worldwide used the Internet in March 2011. That represents a 480% increase in usage since 2000. 78.3% of North Americans (over 272 million) use the Internet. Pretend that almost 80% of North Americans don’t bother researching or engaging with businesses on the Internet.  Be sure to keep your offline and online marketing strategies completely separate. That should keep your competitive advantage low.

6. Assume Your IT Department Understands Online Marketing Because They’re Geeks

Just because your IT department is technology savvy, let’s not assume they understand Internet marketing and SEO best practices. Don’t bother collaborating or checking with your digital marketing agency before making changes or updates to your website. After all, who cares if you wipe out all the backlinks, web authority and progress you have gained during the past year?

7. Maintain Ego Supremacy It’s Vital

You have been a successful marketer for decades. You have collected numerous Addy’s (an advertising award). You have accumulated an impressive portfolio of successful media and print campaigns.

You already know everything. Keep that attitude. It is a great way to alienate your team. It will certainly limit your ability to collaboratively create online digital marketing campaigns that drive incremental revenue opportunities.

8. Forget About Online Research – Just Tweak The Current Marketing Plan

Who needs online marketing research? You already know your customer demographics – really? You understand who are your main competitors. That small company that is generating page one Google rankings across multiple keywords is small stuff at the moment.

Ignore that fact your competitors have a website ranking higher than yours. It can’t hurt you – wrong!

9. Pull the Plug if You Do Not See Immediate Results

Mr. Small Fry marketing associate develops a great social marketing idea. Reluctantly, the project is given a “go.”

But it’s not an overnight success like you wanted, although it’s gained momentum, so you pull the plug.

Uh hold up! Social media marketing is built on relationships and trust, neither of which is built overnight. I don’t know about you but I didn’t choose my spouse after one date!

Be patient and success will come if the strategy is solid.

10. Ignore SEO Best Practices Because Your Website Looks Great

You redesigned your website. It looks great and the content is updated and well written. That should be enough, right?

Who needs SEO? YOU!

No matter how great the site looks or how long the site has been around, you will be found more often by your desired audience with SEO best practices firmly in place. If you do not want to be found more often or generate more leads…definitely, do not bother with SEO.

11. Fear Losing Control

You can’t control everything especially on the Internet so give it up already!

Likewise, you cannot control how your staff and customers respond in social media. But you can provide a policy and create a culture of openness and transparency. We humans are social creatures.

People often respond better to their friends and influencers on the web than to an advertising slogan. But if you want your digital marketing to fail, just keep pitching them.

Did we miss some sure fire ways to succeed at digital marketing failure? Add your favorite in our comments section below. Article taken from: Digital Marketing How to Succeed at Failure

About us: DREAMFly Marketing, a marketing company in Naples and Southwest Florida, creates branding strategy for clients across the United States. Our marketing company in Naples focuses on marketing strategy, advertising, public relations and social media and online marketing, and promotional products. Marketing in Naples and nationwide marketing service plans available.

About Camden Smith

Camden Smith has written 77 posts for Marketing Magnetics.

Camden Smith owns DREAMFly Marketing with 16 years in strategic marketing and television journalism. Her cutting-edge, aggressive marketing skills have earned her numerous awards. Smith lives in Naples, Florida with her daughter London.

  • Marla

    lol oh I could name some names on this one – great article. Thanks for sharing!

    • Camden Smith

      :) I hear you loud and clear.

  • Michael Straface

    I don’t get why people are so opposed to change….they’d better stop being failures and start moving towards the cutting edge.

  • Lettie

    Yes leave management in the dark…if they aren’t on board. Hilarious!

    • Camden Smith

      Well…there is that, but in general management has to be involved and on board…of course!

  • Tate

    Get on board or drown. It’s simple – amen!

  • Monica

    I love the Mr. Fry story – poor Mr. Fry. Why are people so impatient for results. Results take time even if social media appears to move fast.

  • Tracie

    For the life of me, I agree with Monica. How is that so many managers were AGAINST online advertising and then now they get on board and want results NOW NOW NOW. ugh!

    • Camden Smith

      Thanks for your comment!

  • Eric

    Control – well I think that’s the best point although it’s last. I think fight for control is exactly what prevents people from doing what they need to do. So fear of losing control in fact does make them LOSE control.

    • Camden Smith

      Good point!