3 Ways to Capture Email Readers

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Making Email Magic

Questions you may be scratching your head to find the answers to for your business or perhaps even your personal emails:

Best Time to Send Emails
This is a little sticky. DREAMFly Marketing conducted two different surveys on two different Facebook accounts.

The results? Mixed.

Facebook, emailing, email marketing

In our survey with the fewest responses, the majority answered they check emails at night! But in the survey with the most answers the majority said they check emails throughout the day.

Based on the overwhelming majority answer, this means if you send throughout the day as late as 7 p.m. people are most likely reading your email. Only 20% of respondents stated they check personal email in the afternoon or evenings.

Email Marketing – When to Send Emails:
Send marketing emails 7:30 a.m.-9:30 a.m. or 3-6 p.m. These time periods serve two purposes – read on.

The 7:30-9:30 a.m. time period puts you near the top of their long email list and they will likely read the email. Email marketing requires you connect with your connections. The 3-6 p.m. email marketing time period increases potential responses to your email as they start to relax from the day.

We have generally sent our blogs out via email at 8 or 9 a.m. to ensure it is read, but if we need to improve comment responses then DREAMFly will issue the blog as mentioned later in the day. The morning hours are fantastic if you are sending out “product sale” emails, because businesses will most likely read it and call you about the sale. Choose the time that fits your purpose.

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Writing Email Subjects That Matter
If you want people to respond to your email, for example if it is a product sale, include a clear “call to action.”

Spam filters analyze incoming emails for subjects to determine if they have two or more “spam” words in them. Choose solid words and connect using “you” in your call to action. Email marketing is over flooded with people just like you who want to reach consumers, so make your subject unique.

Great email subject examples

  • Learn how to improve website performance
    Generic without specific call to action except for the person to make their own life easier. Create a “general” call to help themselves in yours.
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  • Save 50% on (product X)
    Rather than saying 50% off right now for a product, direct the person to save money, which in turn tells them to shop!
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  • Subjects for blogs must include something readers will recognize so most blogs use: DREAMFly Marketing Magnetics Blog: (enter blog headline with a call to action)
    This is done because with blogs and newsletters if you always have a different email subject, the reader might mistakes you for SPAM.

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Email Tone Matters
A tone of an email can be easily misunderstood. This section is the most brief for this blog, because it’s simple.

Keep emails in a positive tone. Avoid accusing tones such as “you should have” and always make sure you use something at the beginning or end like what I like to use, “I hope this meets you with a smile.”

This allows people to connect with you as a human being even though you are not in front of them and it enables them to read the tone of the email. Too course without a happy tone can come off rude, whereas smiley faces constantly might come off too casual.

Choose the tone that is appropriate for what you are emailing out.

Remember send email when it’s well accepted, choose a great tone for your message and make your subject zing off the computer and into your reader’s hearts – Happy emailing!

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About Camden Smith

Camden Smith has written 77 posts for Marketing Magnetics.

Camden Smith owns DREAMFly Marketing with 16 years in strategic marketing and television journalism. Her cutting-edge, aggressive marketing skills have earned her numerous awards. Smith lives in Naples, Florida with her daughter London.