How Hearst Claimed 800,000 Digital Subscribers

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Hearst Claims 800,000 Digital Subscribers.

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Hearst Corp., publisher of Cosmopolitan, Elle and Road & Track among other titles, now has 800,000 paying digital subscribers, according to President David Carey.

social media marketing, hearst publications, digital subscribers

David Carey of Hearst Corporation Shares Digital Subscriber Numbers

Carey (pictured right) included the stat in a letter to employees at the company. The figure refers to monthly subscribers across all titles and via iPads, Nooks, Kindle Fires and Android devices for the end of 2012. Carey claims the figure is “the highest in the industry” and that more than 80% of those subscribers are new to Hearst.

Conde Nast, one of Hearst’s biggest rivals, has 500,000 digital-only subscriber/single copy sales and 1.5 million customers who choose a print/digital combination, but “It’s not an apples-to-apples co…
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Other industry competitors including Time Inc. and Meredith haven’t released their digital subscription figures. The New York Times claimed 592,000 digital subscribers in October 2012.

Among the other highlights in Carey’s letter:

  • The number of unique visitors to Hearst’s websites grew more than 30% in 2012
  • Hearst’s titles claim 7.7 million Facebook fans
  • Hearst claimed 4.7 million Twitter followers
  • 5.5 million Pinterest followers
  • Just FYI, Pinterest’s number one brand is Hearst’s Harper’s Bazaar

Where does your social media stand?
Numbers may be less important for small businesses focused on social media marketing. In fact, it is best if you are able to make a connection with followers as we have stated in other social media marketing articles.

Cosmopolitan doubled its digital edit team staff in December 2012.

Article information used from: Hearst Claims 800,000 Digital Subscribers

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About Camden Smith

Camden Smith has written 77 posts for Marketing Magnetics.

Camden Smith owns DREAMFly Marketing with 16 years in strategic marketing and television journalism. Her cutting-edge, aggressive marketing skills have earned her numerous awards. Smith lives in Naples, Florida with her daughter London.