Engage Your Customers During Season

Engage Your Customers In Naples and Beyond During Season

Whether a business markets in Naples during season or has year round customers, learning how to engage your customers is key to growing in a saturated retail environment.

naples marketing agency, customer loyalty

Get your business in shape by engage customers and building customer loyalty!

Anyone can speak to you, but not everyone can make you want to buy. Become the business person who makes every client feel special encouraging them to invest in the company by purchasing your goods and services.

Become the best sales person possible with five quick steps.

  1. First Step: Engage your customers by greeting them with a friendly tone within 3-5 seconds of walking through the door.
    • So often in retail customers may be ignored due to staff helping others. Assign a greeter for the door to ensure every client is greeted. This is your first contact with the customer and your only chance to make a good impression.

    naples marketing agency, customer loyalty


  2. Second Step: Listen with an open ear and build customer confidence.

    • Many sales people and business owners approach a conversation with an upset customer with a response in mind as opposed to truly listening to the person’s concerns.
    • Open listening means hearing what the customer says and then proposing solution compromises to answer their concern if possible. It does not mean giving them a canned response like so many telemarketers do today.
  3. Third step to engage your customers: Learn the definition of compromise.
    • Customer confidence can be shaken easily. A customer in need of a solution, needs you to listen without an attitude in order to maintain the emotional connection to your business or brand.
      Telling customers you can’t fix a problem and offer no refunds could lead to a customer loyalty fallout and an online reputation war.
    • EHarmony, for example refuses refunds without discussion, even if the customer’s account should not have been renewed. By terms of customer service, this company is challenged.
    • Naples, Florida businesses specifically have to focus on seasonal customers, because customer loyalty must be built and maintained even in your absence.
  4. Step Four: Boost mobile and online presence.
    • Simply having a listing on Foursquare, Yelp, Google Plus, Facebook or the other social media platforms will not do. Engage your customers on social media sites.
    • Promote restaurant and retail deals online. For non-retail businesses, post article links to aid your customers. Europeans are major users of social media check-in tools.
    • If you receive a bad feedback online, engage your customers directly and request they contact you for a satisfactory solution. Often, this encourages the user to remove negative feedback or follow up with positive feedback.
  5. In step five, conduct a three to four question survey.
    • A good benchmark is to make sure 75 percent or more of clients participate.
    • Asking, “How did you hear about us,” helps businesses gauge what advertising works or which client to reward for referrals. Make sure to ask what product or service the customer would like you to offer and give them multiple choice answer options.
    • No survey is complete without asking about the customer service, which ultimately may determine if this customer returns. Allow customers the option to either include or not include their names and numbers. Give every customer who fills out a survey a coupon or customer loyalty reward.
  6. Forward-thinking, positive leadership sets an example for employees to engage your customers. Raise customer loyalty with higher standards.

    About Camden Smith

    Camden Smith has written 77 posts for Marketing Magnetics.

    Camden Smith owns DREAMFly Marketing with 16 years in strategic marketing and television journalism. Her cutting-edge, aggressive marketing skills have earned her numerous awards. Smith lives in Naples, Florida with her daughter London.