Optimize Posts for Search Engines

It takes time to rank your web site on major search engines like Google, Yahoo or Bing. I am not talking about page rank that is offered by Google or Alexa.

Ranking on search engines depends on so many different matrix. Organic, links, in page hit of traffic, referrals and various types. In many cases, it is quite hard for people to make their web pages optimized; who doesn’t deal with professional SEO services. Hence, there are few general rules that I always follow to optimize posts for search engines on wordpress. I am going to elaborate few of the these techniques below.

[Related reading: Speed up wordpress blog by reducing external request]

Choose perfect heading for your article:
This is in-fact the most important of all. Let me give you a small example. Type this phrase on google “optimize posts for search engines on wordpress”.

You will see near about 447,000 results found. use these key words separately on Google Trends. Notice the relevance of each keywords. Here the data is scaled based on the average search traffic of the term you’ve entered. So if you can ensure to have perfect heading with defined keywords searched by major traffic then your chance to get hits increases a lot.

Use your title within your posts:
Have you seen this post already used the title twice?

This means when Google scans the post it will get more relevance with the title. Try to insert your title phrases you keywords technically so that your search engine hits get a rise.

Be consistent on headings:
Be very consistent while using headings within your posts.

If you give your title a tag <h1> then don’t use it again within your post. It is just like writing a thesis or published article. We always keep relevancy on heading there. For example, if the title is <h1> then a section heading will be within <h2> and if a section has sub heading they will go with <h3>.

Bold your keywords, give them some weight:
Have you seen I am using bold on this post? If you have a clear look you will see I am only bolding those words which are relevant to this post topic.

It helps robot to get determine proper keywords, because you are matching your giving keywords given on meta tags.

Choose proper keywords:
While choosing your keywords for your meta tag on <head> section try to insert keywords taken from your written posts. Especially those which are marked as bold.

For example in this post, keywords should be ‘optimize WordPress’, ‘posts for search engine’, ’SEO’ , ’perfect heading’ , ’keywords’ etc.

Final Touch
I am not a SEO guru, but a blog writer and web site developer I have to use few of these techniques. It works for me. I have seen many of my posts gets higher ranking by using these simple steps.

Hope it will work for you if you use these tips properly. Visit Evan’s
website by clicking here.

About Camden Smith

Camden Smith has written 77 posts for Marketing Magnetics.

Camden Smith owns DREAMFly Marketing with 16 years in strategic marketing and television journalism. Her cutting-edge, aggressive marketing skills have earned her numerous awards. Smith lives in Naples, Florida with her daughter London.

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    SEO kills me hard to understand – you made it fun to learn. Thanks!