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Do You Have the Best Leadership Style?

business leadership skills, marketing strategyPeople love to work for you?
Or could your staff use some motivating?

It’s easy to blame staff or contractors for being less than productive rather than admitting perhaps our leadership skills are aching to be rejuvenated.

We discuss marketing strategy as the key tool for business growth. Marketing strategy includes developing the best, most motivating leadership style for your work environment.

The best leadership styles allow managers to motivate employees to amplify their level and quality of work.

Defining Your Leadership Style 101

“Leadership is less about your needs and more about the needs of people and organization you are leading.”
Reported online with the Wall Street Journal (WSJ).

WSJ Contributor Alan Murray wrote a style guide for leaders in a recent blog. Leadership styles define how you are remembered but more importantly a management style creates the work environment for all employees.

Visionary Leadership Style
Visionary leaders are the choice of any board when it is time for change. Visionary leaders generally convey the new direction of a company clearly and outline the steps the whole team will take in order to achieve the new direction successfully.

Coaching Leadership Style
Coaching leaders provide one-on-one coaching with staff and treat staff as if they are potential replacements for the leader making sure the employee’s goals are connected with the organization’s goals. This leadership style can backfire if the one-on-one coaching is perceived as micromanaging as opposed to intuitively helpful so be cautious here.
Walk the motivator versus totalitarian ruler line here.

Affiliative Leadership Style
According to WSJ, this style emphasizes team work, increases harmony and improves communication BUT it can also cultivate mediocrity.

While it improves a company stricken with trust issues, this type of leadership is often one that leads a company only temporarily and from our experience this is the type of leader called in as a henchman sometimes who then becomes the “communication” leader.

Democratic Leadership Style
Personal opinion – this can be dangerous. You can’t have the herd running over the Shepherd, but the Democratic Leadership Style can be useful because it builds on the staff’s knowledge and skills, and creates a group commitment to the resulting goals.

Experts warn this consensus-building approach can be disastrous during times crisis, because in urgent times of need quick decisions must be made which consensus building prevents. This is great a sub-style to have.

Pacesetting or Commanding Style?
Pacesetting marks a leader with high standards of performance who wants tasks completed faster, harder and better at all times. Pacesetting produces high volumes of work, but it can poison an environment against quality work.

A Commanding Leadership Style creates the classic military style leadership and is often the least effective. Commanding leaders rarely offer praise or encouragement but rather function in a tough environment so this leadership is the worst of them all unless of course you work in the military!

Who Do You Want Them to Remember?

I always think this is a safe way to function. If you want people to remember you as smart and helpful and strong, you probably aren’t choosing the Commanding Leadership Style but maybe the Democratic or the Visionary Leadership Styles instead.

Lead the way you want to be remembered, but always remember it is IMPOSSIBLE to please everyone plain and simple. Be positive, be helpful, coach and also be able to make the tough decisions every leader has to make even when you don’t want to – that is the best leadership style – one with a focus on motivating and protecting an organization.

About us: DREAMFly Marketing is a marketing company in Southwest Florida located in Naples, Florida, and we create branding strategy for clients across the United States. Our marketing company in Naples focuses on marketing strategy, advertising, public relations and social media online marketing, online marketing and promotional products. If you like what you’ve read, please sign up to receive our weekly strategic marketing tips.



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Smell the Roses in 2012

Southwest Florida marketing blog, 2012 economic outlook, rebrandingA discussion whether President Obama or Bush is to blame for the economy – you hear it at every coffee house.

Odd I rarely hear anyone in these rambunctious debates actually creating or discussing any solutions. Hm…..
A solution: Rebranding your company could save the business. Read on!

Did You Know

  • Most people like to blame rather than solve?
  • Businesses make up 90% of the economy?
  • More people are filing for their own business?
  • Job growth is significantly slower than job loss?

Our Naples Marketing Firm is all about marketing solutions. Business owners and employees alike must look for economic solutions and stop complaining. Bad energy gets you nowhere fast.

The Numbers Tell a Story

In the Oct. 21-27, 2011 Gulf Coast Business Review, journalists reported the 2012 outlook is “uncertain.”

State of Florida officials have reduced tax revenue forecasts through early 2013 by $1.6 billion, according to the News Service of Florida.

Florida Employment Statistics

  • Cape Coral – Fort Myers, Florida
  • Naples – Marco Island
  • Tampa – St. Petersburg – Clearwater
  • 2005: 208,140 2010: 193,940 = -6.82%
  • 2005: 121,570 2010: 109,290 = -10.10%
  • 2005: 1,222,940 2010: 1,091,750 = -10.73%
Population has grown 15-20% across the board while fewer work. Limited Liability Corporation filings are up.

Don’t live in Florida?
Make it your business to know your state’s economic atmosphere. The numbers don’t lie, and can help guide a company to an improved marketing strategy.

A Successful Turn Around Story

Tab Hunter, owner of The Surfin’ Plumbers, reported that just by rebranding his 30-year-old Pritchard Plumbing company, he grew profits by 250%! (source: Gulf Coast Business Review, Oct. 20-27, 2011 issue, page 13)

Lesson learned – those who change with the economy and rise above the competition will succeed. Hunter said the “surfing” branding runs all the way through his company now from how they answer the phone to how they dress and it’s been a huge hit.

If Mr. Hunter can rebrand his established company, then so can you. Our Naples Marketing Firm has witnessed people fail to modify business for the economy, but it isn’t too late.

The Keys to Rebranding

Don’t be afraid plain and simple. Have the guts to make a change.

Southwest Florida marketing firms, like any agency, will promise you the world, but if you fail to heed your marketing firm’s advice for change – watch out. We always research the market and competition before moving clients towards rebranding.

Although not a solution for every economic challenge, our Naples marketing firm team knows rebranding often works.

Risk takers are both winners and losers, but you won’t ever win if you never take a chance.

Detailed tips for rebranding can be found in the Branding Marketing Strategy article series. Like what you read? Please leave comments below and get in the know with this blog.



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Do You Make Clients Smile?

Naples marketing firm, strategic marketing solutions for customer serviceIf we’re being honest, we can FORGET TO KEEP CUSTOMERS HAPPY when we get caught up office work and projects.

The Value of Thank You…is Priceless
DREAMFly Marketing Magnetics discusses strategic marketing each week. Did you know the most important piece of your strategic marketing puzzle is keeping clients happy?

According to MarketingSherpa.com, it’s 5-7 times more expensive to GAIN new customers than it is to keep the ones you have HAPPY.

Strategic Marketing Tactics That Deliver Robust Customer Relationships
Listen to clients about their challenges. Too many fantastically expensive strategic marketing plans lack real teeth for building and monitoring customer relationships.

The Teeth in Customer’s Smiles

  • Send regular thank you notes with hand written signatures (for small-medium sized businesses)

    Larger companies may wish to send preprinted but personalized thank you letters or notes

  • Send a simple, personalized thank you / incentive email with an exclusive savings offer

    Use MailChimp or Constant Contact and “code” the email to include each recipients first name. It’s a blast email personalized!

  • Connect with customers on Facebook, Google+ and/or LinkedIn

    Social media believe it or not is more personal than generic mail and allows unfettered interaction

Our Naples Marketing Firm is often very busy and the team can get weighed down with deadlines, but just like you, we have a responsibility to engage clients, listen and help. Excellent service should be a no brainer.

The DREAMFly Marketing Team sets itself apart by pioneering marketing strategy and executing benchmarks to grow client’s profits and improve their lives…with a focus on service.

So…what sets your business apart?

Rusty Customer Service? Dust Off Your Best Strategic Marketing Tool!

  • Learn from customer service mistakes.
  • improving customer service

  • Upset patron?
    Listen! Don’t over talk, but do say their concern is your concern and offer to solve the issue.
  • Match your mission with customer treatment to connect your strategic marketing system
    For example, don’t advertise you are responsive when it takes you 4 hours to return calls. Don’t say service is polite and speedy when it’s argumentative and frustrating.

    Have staff answer the phone in a tone that matches your advertising, promotions and personal vision for the business.

  • Make extra time for clients that need it and become indispensable

Following those simple tips will make YOU the person clients look FORWARD to hearing from!

By connecting the dots from employee attitude to operations, staff telephone tone to customer promotions, strategic marketing comes to life.

Liked what you’ve read? Leave comments below and sign up for our blog newsletter.



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DREAMFly Celebrates One Year of Blogging

A year of blogging and so much more to come!

Naples marketing firm, blogging, strategic marketingAs many of you know it is through blogs and online posts, we learn about cutting edge marketing and business strategies.

Our strategic marketing firm in Naples, Florida is proud to continue providing advice on how to best lead your company to the trough of success.

Did You Know?

  • Blogs connect you to business owners across the world?
  • Your blog comments could lead to free advice from someone who can help?
  • Writing a blog has become a primary marketing method for web sites?
  • Your blog can be submitted to national blogging sites such as EzineMark.com?

Creating a Conversation
By creating a conversation where readers can learn absolutely free, your blog like our Marketing Magnetics Blog will attract new customers and reassure existing customers that your company is a quality company.

For those of you blogging, remember whether you are a Naples Marketing Firm, an Indiana dental practice, a pet rescue or a building industry expert, you have something to offer others – YOUR EXPERTISE!

DREAMFly Marketing is a strategic marketing firm in Naples, Florida, and our blog has allowed us to grow our business beyond Southwest Florida. So what are you waiting for? Already blogging but losing motivation? Go for the gold and write about what really motivates you and see the difference it makes.

What Should You Write About?
You can promote a personal blog connected with your business or choose to have a blog like DREAMFly’s that is focused on your business functions and services.

Although we focus primarily on marketing strategy, advertising and public relations, we also write blogs about work stress, the economy and how to stay motivated. So branch out and think out of the box.

If you have fun blogging, people will have fun reading your work.

Our Anniversary Special as a Thank You
We are celebrating one year of blogging and our official one year anniversary for the marketing firm. Whether you are just now finding DREAMFly Marketing’s Marketing Magnetics Blog or you’ve been reading it for a year, we want to give you exclusive access to our expertise with a One Year Anniversary Special.

Buy one press release for $100, get a second press release free, PLUS we’ll send it to your local media outlets! This offer is active through Sept. 15, 2011.

To take advantage of this special, click here to email us.



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Economy vs. Business

As the U.S. economy shows more volcanic symptoms of a meltdown, debate begins over the financial outlook. The business climate for the 2011 fourth quarter and outlook for 2012 is shaky but manageable.

In this article, you’ll learn 3 Hot Marketing Tips to Weather the Economy…but first the data you care about: finances.

2011 fourth quarter financials, US financial outlook, business outlook for 2012, naples marketing firm

Political cartoon by Nate Beeler of the Washington Examiner

2011-2012 Economic Weather

In May 2011, President Obama reported unemployment claims were down, but just as quickly on in August CNN reported joblessness had increased at a continuous and alarming rate.

On, Aug. 18, 2011, Bank of America, one of the largest banks, announced a plan for a 3,500 employee lay off by September 2011. Since this post, Bank of America announced 30,000 layoffs over the next 10-15 years. The United States Postal Service is even considering cutting 120,000 jobs!

Financial expert Susie Orman reported on CNN on Aug. 18, 2011 that is no way to avoid a second recession in the fourth quarter of 2011 and offered survival advice.

Wall Street Journal reported on Aug. 19, 2011:

“The U.S. economy is showing new signs of fatigue, depressing financial markets, discouraging consumers and unsettling businesses.

The Dow Jones Industrial Average lost 419.63 points, or 3.7%, Thursday [Aug. 18, 2011], and is down 9.5% for August [2011] amid soaring trading volume and some of the worst volatility on record.”

Read the Wall Street Journal story

The New York Times on Sept. 7, 2011 following the original publish date of this blog reported there are true recession concerns.

Marketing for the economy requires finding a boat to weather the storm the U.S. is likely to ride through 2015, according to some.

As a Naples marketing firm serving up branding dreams for businesses across the United States, like you, our company wants to do more than float. Businesses need profits and strategic marketing solutions help overcome concerns.

3 Strategic Marketing Tips to Weather The Economy

  • Focus on Your Business’s REAL Talent – Don’t Dilute Focus

    Don’t specialize in computers if your talent is primarily printers. HP plans to phase out all computer manufacturing through 2013 to return to its roots with printers and B2B services. Great advice!

    What’s your company’s real talent?

  • Trim Marketing. Don’t Cut It.

    Foot traffic, sales and promotions are directly connected to a consumer’s likelihood to spend money with your business. You MUST spend money on marketing, even if you need to reduce spending.

    It’s often a $25,000 savings to hire a marketing firm to do the same as a strategic marketing staff member would.

    Also negotiate with your local advertising representatives to see if they can reduce ad costs or threaten to remove your advertising. In tough times, advertising reps will wheel and deal except at larger papers who generally have fixed rates.

  • Develop Free Promotions Using Free Media

    Free promotions includes using Foursquare, GoWalla, Yelp, Business Facebook Pages and Twitter to encourage clients to check into your facility, which advertises your company to their followers. Allow check-ins to qualify them for a Grand Prize Draw.

    Don’t forget every business must collect customer emails and ask if they’d like to receive communication. Strategic marketing 101.

    Email them your blog, your deals and your fun check-in promos.

    This invigorates your existing client base to tell others about you and attracts your customers’ friends via social media buzz.

Use these tips, because marketing for the economy means finding a balance.

Lose your traditional vision and think like the consumer you are. Be creative.

Be safe in these turbulent times. Leave your comments and questions below!



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