The Tweet Heard Around the World

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The Convergence of Social Media & Social Conscience

It’s no surprise that the movie, The Social Network, was up for an Oscar this year (2011).

It’s all about the charged energy of connection and one young man’s will to bring an idea to fruition based on that premise.

What happened in Egypt is no accident. Demographics and technology were on their side. 20|| draws a line in the demographic sand. This is the year that the Baby Boomer Generation begins to retire and a generation of youth became mobilized through technology.

We don’t have to wait for our governments to take the first step. Combining our collective voices using social media tools such as Facebook, Twitter and YouTube, literally brought down a government, which is revolutionary. Here are some interesting points from a social media perspective:

  • A day of protest in Egypt is announced on the Facebook page, “We Are All Khaled Said,” which was created to honor the victim of a police killing in Egypt.naples marketing expert, twitter influence
  • The protesters then use Twitter, Facebook, and YouTube to stay organized, share intelligence and spread their message worldwide.
  • In an action unprecedented in Internet history, the Egyptian government ordered service providers to shut down effectively disconnecting a modern economy and 80,000,000 people from the World Wide Web.
  • Companies, including Google, establish work-arounds to get Internet access back up and available to Egyptians.
  • Google marketing executive, Wael Ghonim, is arrested by Egyptian authorities and, upon his release, took part in a passionate TV interview where it was announced that he was one of the anonymous creators of the We Are All Khaled Said Facebook page and helped coordinate the social media aspect of this revolution.
  • Which Regime Will Fall Next?

    A branding design group, of all people, took a look at some of the key factors contributing to the uprisings starting with Ben Ali in Tunisia, and on to the current unrest in Libya, Bahrain, Yemen, Algeria.

    They examined the economic and social conditions in nearby countries attempting to formulate an accurate prediction. Elefint Designs has crunched the data to see which Middle Eastern country might be teetering on the brink of upheaval in their infographic. Tension in the Middle East and North Africa.

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    Looking at a variety of leading indicators like U.S. military aid, press freedom, and unemployment, the infographic examines which countries are poised for change. In this section, the blue is the percentage of the population under 25; red lines are the percentage of the population living below the poverty line.

    And those large circles dangling below contrast are two very important figures: The green is the number of years that the current leader has been in power, while the white circle is the percentage of unemployment. Libya and Yemen both have a long-ruling dictator plus unemployment over 30 percent, and they’re both places we’re seeing massive unrest today.

    The Power of the Social Web

    The germ of this post came from a book loaded on Kindle, was nurtured by an article link on Facebook, and came to fruition after reading two blog posts from my LinkedIn connections and a digital newsletter I subscribe to.

    Where will the next revolution be? The choice is in our hands and ours to make.

    About the Author

    Nicolette is a Web marketing consultant who’s been applying strategic insight to client’s online initiatives since 2004. She specializes in search engine optimization (SEO) and online publicity. She also provides social media services to those businesses wishing to outsource their blog posts, “tweets” and Facebook updates.

About Nicolette Beard

Nicolette Beard has written 1 posts for Marketing Magnetics.

Nicolette has years of experience and expertise in website search engine optimization. Want your site to fly? She's the best!